The Glowing Older podcast covers innovation in the senior living industry. Join wellness expert Nancy Griffin as she digs deep with the movers and shakers creating new models to serve the needs of older adults. From new housing models and intergenerational living, to leading-edge agetech and wellness programming that creates vibrant health, connection and purpose, the landscape of senior living is vast. Come explore with us.
The founding president of the National Association of Senior and Specialty Move Managers (NASMM) talks about her new book, life on the “other side of the fence” as a senior living resident, and ways the industry can improve the experience. About Margit Margit Novack is an entrepreneur, thought leader in aging and pioneer in Senior Move Management. Margit founded Moving Solutions in 1996, and is widely recognized as a leader the senior move management industry. She is the founding president of the National Association of Senior and Specialty Move Managers (NASMM), chaired the NASMM Ethics Commission, and developed industry training. NASMM recognized Margit’s commitment and service by creating the Margit Novack Award for Excellence. In 2020, Margit left the formal work world and began a new role as author, speaker, and champion of a re-visioned picture of aging. Her new book, Squint: Re-visioning the Second Half of Life, consists of memorable stories that illustrate larger themes, such as caregiving, forgiveness, family relationships, downsizing and more. Squint demonstrates that with the right perspective and "re-visioning," the future is rich with possibility. Margit grew up in Philadelphia and has graduate and undergraduate degrees from the University of Pennsylvania. She lives with her husband and three dogs and divides her time between suburban Philadelphia and a home by the water in Maryland, where Margit often kayaks upwind. Key Takeaways Senior living needs to promote lifestyle enhancement rather than safety and security, with emphasis on adventure and richness of the experience. Instead of painting a perfect picture and ideal timing, senior living salespeople should address “Plan B” when things don’t perfectly line up. For example, moving to a smaller apartment in a less desirable location with the intent of switching when a better one becomes available. Focus on agency and individualism. Often the objection is “I’m not ready to give up my independence.”
30 min 43 sec
Senior living has an urgent caregiver crisis, with Covid creating even more challenges. Cathy Richard’s Power Up Program capitalizes on the relationships that exist between caregivers and residents. Small changes can have significant benefits. About Cathy Cathy Richards, M.A. is an exercise physiologist, wellness coach, and bestselling author of BOOM: Six Steps to a Longer, Healthier Life. After working in both corporate and senior living settings, Cathy developed her signature programs which focus on maximizing physical health, brain function, and energy levels for all ages. The unique message is “never too early, never too late.” As a professional speaker, Cathy unlocks key mindset shifts and strategies for lasting motivation and lifestyle change. She has been featured on numerous TV news stations and print publications including the Washington Post; you can find out more about her at www.CathyRichards.net. Key Takeaways Senior living staff are more keenly aware of their own aging than the general population, and consequently more receptive to feedback. Age is a poor predictor of ability. Eight-five-year-olds can be traveling the world, doing Zumba and writing their memoirs, while others have significant cognitive and physical ailments. Intergenerational interaction is a growing trend, and one of the best ways to overcome ageism. The best way to implement this interaction is between staff and residents. Senior living can also pair college students with residents and encourage relationships with grandchildren.
18 min 45 sec
In the past 10 years, Granger Cobb Institute for Senior Living at Washington State University has grown from humble beginnings to a full-fledged interdisciplinary major in senior living management. Housed in the hospitality school in the business college, the Institute runs the gamut of non-credit offerings up through PhD options. About Nancy Dr. Nancy Swanger is the Associate Dean and Founding Director of the Granger Cobb Institute for Senior Living, housed in the School of Hospitality Business Management, and the Associate Dean for Inter-College Partnerships in the Carson College of Business at Washington State University. In addition to her administrative duties, she teaches various courses in the curriculum—professional development, senior living operations, and special topics focusing on current trends or industry issues. Nancy has extensive restaurant experience as a co-worker, manager, district manager, and owner. She and her husband, Larry, owned and operated up to eight Subway restaurants from 1988-2017, and they own two independent concepts in Moscow, Idaho—Gambino’s and the Varsity Diner. Her research interests lie in the areas of senior living, quick-serve restaurant operations, food safety/sanitation, and hospitality curriculum. Prior to coming to WSU, Nancy taught at the University of Idaho and Lewis-Clark State College. Key Takeaways The Institute’s three buckets include 1. education, 2. data analytics and research and 3. partnerships and service. The Faculty Fellow program collaborates across campus to leverage educators doing work in the aging space. The research effort spans multiple colleges, departments, and campuses. Hospitality and senior living are going to intersect in a big way for the greater good. There's going to be great opportunities for both sides. There will be growing demand for spas, salons, and wellness services. Baby Boomers will demand massages, facials, pedicures, and manicures, and other wellness services. We will see more partnerships in senior living, especially in the middle market.Operators won’t have to provide health care, food, and beverage and all the activities. The new generation of college students want meaningful purposeful work. What could be more meaningful than making the difference in someone’s life on a daily basis?
26 min 36 sec
The CEO and Executive Director of Thrive Center talks about the world’s first and only non-profit devoted to promoting healthy aging with technological innovations and specialized educational programs, and the technologies changing the lives of older adults. About Sheri Sheri Rose is the CEO and Executive Director of the Thrive Center, a nonprofit innovation center focused on wellness and aging. She is also a partner at Commonwealth Leverage LLC, a healthcare professional consulting firm. Sheri previously held positions with AT&T, as Director of Sales & Regulatory. She serves on the Executive Board of the Women’s Political Council of Louisville and on the board of New Directions Housing Authority. Sheri was named by Louisville Business First as “Top 20 People to Know in Aging” and was recognized by HealthTech Magazine as a woman to know in health IT. Sheri holds a B.A and M.Ed. in Psychology from the University of Louisville. Key Takeaways The smart home is the focal point of the Thrive Center, showcasing various technologies such as smart appliances in a functional kitchen, voice applications, and sensors for non-intrusive motion detection. Collaborative ventures include partnerships with the AARP AgeTech Collaborative™, the National Institute of Aging and the (CABHI) Centre for Aging Brain Health Innovation in Canada. Thrive helps technology companies from Canada, Europe and Israel navigate the U.S. regulatory climate, including FDA approval and Medicaid/Medicare procedures. The biggest mistake startups make is not understanding the market. Senior living communities operate on slim margins. Entrepreneurs should develop solutions that drive operational efficiencies or additional revenue streams and can scale globally.
29 min 51 sec
This long-term senior living veteran calls out the industry for being a one-trick pony. Find out why three quarters of the older adult market goes largely unaddressed, and the bigger market opportunity is farther up the pyramid of Maslow’s hierarchy of needs—helping people satisfy their need for growth and self-actualization. About Dan Dan Hutson is chief marketing officer for Claiborne Senior Living, a privately held owner-operator of senior living communities throughout the Southeastern United States. He has more than 30 years of experience in helping organizations meet their marketing, communications, and strategic planning needs. Before joining Claiborne, he served as chief strategy officer for HumanGood, the seventh-largest U.S. nonprofit provider of senior housing serving 10,000 older adults. As CSO, he was responsible for strategic planning, sales and marketing, corporate communications, and innovation and experience design. Dan has spoken on senior living trends, marketing, innovation, and other topics at the NIC Fall Conference, SMASH Conference, the Argentum Chief Executive Summit, LeadingAge national and state conferences, and other gatherings of senior living leaders. He also has served on the advisory board of SMASH and the conference education planning committees for the NIC Fall Conference and LeadingAge Annual Meeting & EXPO. His marketing and communication programs have been honored by the National Mature Media Awards, Content Marketing Awards, EXCEL Awards and Healthcare Marketing IMPACT Awards. Key Takeaways Senior living needs to move away from a rigidly constructed living experience oriented around healthcare. It is not aligned with how people want to live. The nature of a care-based model makes us more risk averse than other industries. People equate their current homes with the greatest freedom to live life on their terms. They don't want to live in a setting perceived as limiting freedom and independence. There is an opportunity for senior living providers to work with outside partners to create greater value for customers.
23 min 18 sec
The go-to analyst of age-tech shares her take on solutions for connection, health, and safety, how wearables will influence senior living, and why voice is the “killer app.” About Laurie Laurie M. Orlov is a tech industry veteran, writer, speaker, and elder care advocate. Her popular report Aging and Health Technology Watch provides thought leadership, analysis and guidance about health and aging-related technologies and services that enable boomers and seniors to sustain and improve their quality of life. In her previous career, Laurie spent many years in the technology industry, including nine years at analyst firm Forrester Research. She has spoken regularly and delivered keynote speeches at forums, industry consortia, conferences, and symposia, most recently on the business of technology for boomers and seniors. She advises large organizations as well as non-profits and entrepreneurs about trends and opportunities in the age-related technology market. Laurie’s segmentation of this emerging technology market and trends commentary have been presented in the Journal of Geriatric Care Management. Her perspectives have been quoted in the Wall Street Journal, the New York Times, Senior Housing News, CNN Health, and Consumer Reports. She has a graduate certification in Geriatric Care Management from the University of Florida and a BA in Music from the University of Rochester. Laurie has provided testimony about technology at a Senate Aging Committee hearing and consulted to AARP. Advisory clients have included AARP, Argentum, Bose, CDW, Microsoft, Novartis, Philips, and many others. Key Takeaways Technologies for older adults are categorized into three primary types: connection, health, and safety. These technologies for senior living and aging in place are essentially the same yet deployed differently. Connection in senior living starts with broadband.The senior living industry has been late in getting adequate Wi-Fi, but the pace of adoption picked up during Covid. Telehealth is here to stay. There will be a hybrid set of offerings for medicine and mental health consultations depending on the condition of the patient and the distance to travel. Providers of new health technologies need be HIPAA compliant.Apple became compliant in eight weeks with the initial launch of their health application. There is a reincarnation of fall detection with wearables and home sensing technologies using voice, radar, and AI. In senior living, technology can notify staff of a fall and determine whether it is an emergency that needs medical attention. Voice technologies are a game changer for older adults. Until 2018, the only way to interact with a technology was to type, swipe, pinch, or zoom.
25 min 25 sec
The Founder & CEO of SmartLiving 360 and Nexus Insights Fellow shares his thoughts on why “place” is so important and how senior living operators need to position to satisfy a new generation of older adults. About Ryan Ryan Frederick focuses on the intersection of place and healthy aging. His first book, Right Place, Right Time: The Ultimate Guide to Choosing a Home for the Second Half of Life, was released October 12 by Johns Hopkins University Press. SmartLiving 360 helps institutions and individuals thrive in the Age of Longevity by providing strategy consulting services, real estate development services and consumer content. Clients range from leading health systems and billion-dollar institutional investment firms to national real estate developers to senior living providers. SmartLiving 360’s joint development with Federal Realty Investment Trust, The Stories at Congressional Plaza, is an age friendly apartment community in greater Washington, D.C. that has attracted national attention. Ryan publishes a consumer blog and other content at www.smartliving360.com. Ryan serves on the national advisory board of the Johns Hopkins University School of Nursing and is a Fellow for Nexus Insights, a think tank focused on new models of care and community for older adults. He is a graduate of Princeton and Stanford Business School and lives in Austin, Texas with his wife and three teenagers. Key Takeaways Today we need be intentional about spending time with people and developing a social fabric. Longevity is mostly attributable to your lifestyle and environment, not your genes. Staying in the single-family home you have lived in for decades is rarely the right strategy across all chapters of life. Aging in place can mean loneliness and inactivity. New housing options will deliver universal design and “smart home” features while coordinating services for people as needed.
34 min 32 sec
The consumer products designer holding numerous patents, Knopow spent his career applying user-centered design to purposeful projects. His company Motivo focuses on new generation mobility aids for older adults. His motto? “There's got to be a better way…” ENTER CODE GLOW100 FOR $100 OFF A MOTIVO TOUR About Jeremy Jeremy Knopow is c-founder of Motivo: Independence by Design. A Product Designer and Mechanical Engineer with over 25 years of Fortune 100 new product development experience, he has led innovation efforts at Kohler, SC Johnson, Fiskars, and Procter and Gamble. In 2012 following his late father’s battle with ALS, Knopow co-founded Motivo, Inc. to reinvent the world of mobility aids. Along the way, he has also been applied his design skills to broader problems ranging from hot showers for 9/11 rescue workers, improving sanitation in the slums of Nairobi, to fighting malaria in Ghana. Knopow has been a frequent guest lecturer on user-centered design and social entrepreneurship at numerous universities around the world and is currently an Adjunct Prof. of Design at the Milwaukee Institute of Art and Design. He holds a BS in Mechanical Engineering and a Master’s of Fine Arts in Industrial Design, both from the University of Illinois at Urbana-Champaign, as well as being named on over 170 patents. Key Takeaways The mobility industry is ripe for innovation. It is stuck in a time capsule with antiquated solutions dating back to the 1940’s. Motivo’s innovation process started with two years users of mobility products, doctors, nurses, rehab operators, physical therapists, caregivers, and senior living community operators, asking: “If you were to start from a blank slate, what would you ideally like to have in a daily mobility product?” Proprietary product features include a sleek, colorful design people could actually feel good about using, an upright stance to prevent hunching over, and enhanced functionality like a flip out seat, built-in tray and storage, and the ability to easily store by folding tightly. The logoed custom Motivo Tour is a vehicle for senior living communities to showcase their brand in a physical form. Opportunities include branded Tours and programs for prospective and current residents. ENTER CODE GLOW100 FOR $100 OFF A MOTIVO TOUR
23 min 58 sec
After 40 years in Silicon Valley writing and consulting on innovation and technology, John Hagel’s 8thundertakes the most dominant emotion on the planet in his book Journey Beyond Fear. Learn how senior living operators can tap into endless opportunities by pushing past the limitations of fear to change and innovate. About John John is a management consultant, entrepreneur, speaker, and author. He is driven by a desire to help individuals and institutions around the world increase their impact in a rapidly changing world. After recently retiring from Deloitte as a partner, he founded a new company, Beyond Our Edge, LLC, that works with companies and people who are seeking to anticipate the future and magnify their impact. While at Deloitte, John was the founder and chairman of the Silicon Valley-based Deloitte Center for the Edge, focusing on identifying emerging business opportunities that are not yet on the CEO’s agenda. Before joining Deloitte, John was an independent consultant and writer and prior to that was a principal at McKinsey & Company and a leader of their Strategy Practice as well as the founder of their E-Commerce Practice. John has served as senior vice president of strategy at Atari, Inc., and is the founder of two Silicon Valley startups. John is also a faculty member at Singularity University where he gives frequent talks on the mounting performance pressure created by digital technology and promising approaches to help traditional companies make the transition from a linear to an exponential world. He is also on the Board of Trustees at the Santa Fe Institute, an organization that conducts leading edge research on complex adaptive systems. He has also led a number of initiatives regarding business transformation with the World Economic Forum. Key Takeaways The emotion of fear is completely understandable given the paradox of the Big Shift. Exponentially expanding opportunity creates mounting performance pressure as it intensifies competition and accelerates the pace of change. The three pillars of overcoming fear are narrative, passion, and platforms: Stories and narratives are different. Stories are self-contained, have a beginning, middle and end, and are not about you. A narrative is open-ended; there is no resolution. A personal narrative is a catalyst in the journey beyond fear. Passion is a common element in extreme performance improvement—The Passion of The Explorer is fuel. Learning platforms require action and people acting together. Hagel’s “zoom in zoom out” approach overcomes fear by focusing on short-term action that accelerates movement for longer-term opportunity. Find an edge to your existing business rather than changing the existing core and scale to the point where it could become the new core of your business. Moving beyond the limitations of fear is less about strategy and more about psychology because the “antibodies” that exists in large institutions are resistant to change. There is an opportunity for senior living operators to become trusted advisors. Greater value leads to greater access.
27 min 49 sec
The new President & CEO of The Eden Alternative® discusses plans to grow the international non-profit, and how the more than 50,000 people trained globally see dramatic improvement in resident wellbeing, occupancy rates and employee morale. About Patrick Patrick Bultema has served as Founder, CEO, and Executive Chairman of numerous companies, acted as an advisor to multiple venture-backed startups, and supported various social entrepreneurial initiatives. Throughout his career, one common theme rings clear – leveraging innovation to bring about dramatic, positive change. Raised in a close-knit community where elders played an important role, Patrick has lived the values that drive the mission of The Eden Alternative. Deeply shaped by this experience, he is committed to expanding the reach and impact of Eden’s vital message. Patrick has an MDiv from Princeton and is husband to Lily and the father of their seven children, including three adopted daughters from China. Connect with him at firstname.lastname@example.org. Key Takeaways · Employee turnover at an Eden community is typically half of a traditional senior living community. · Minimal innovation has occurred in the elder care space. Technology and innovation need to be coupled with solid values. · Technologies that create efficiencies and reduce tedious, laborious activities free care givers to be more involved with residents. · Eden encourages staff to share meals with residents—"breaking bread” develops heartfelt connection.
32 min 9 sec
This Top 50 Influencer in Aging and former AARP strategist discusses the increasing importance of geography, how voice technologies are driving innovation, and why sex is the unspoken hero of wellness. About Jody Jody Holtzman is founder and Senior Managing Partner of Longevity Venture Advisors LLC, where he works with innovative entrepreneurs, venture investors, public companies, and non-profit organizations to successfully leverage business and investment opportunities in the $8.3 trillion longevity economy. He is a recognized expert on health innovation and products and services of relevance to the aging population, and the opportunities and challenges presented by the demographic wave. He was recognized as a Top 50 Influencer in Aging by Next Avenue/NPR. He has over three decades of experience helping companies grow by developing and implementing competitive strategies and achieving their strategic market goals. Jody was previously AARP’s Senior Vice President of Thought Leadership and Market Innovation where he conceived and built the first program to spark innovation in the market that benefits people over 50. In this role, he envisioned and developed the concept and market category of the $8.3 trillion Longevity Economy. His thought leadership and achievements have been recognized in Bloomberg Businessweek, CNBC, Financial Times, Forbes, Fortune, Information Week, Marketplace, NY Times, PBS News Hour, VentureBeat and USA Today. Key Takeaways On the technology side, it's all about voice, complimented by AI and machine learning. Think Amazon Echo, Alexa and Google Home. Social determinants of health expand what it means to be healthy beyond narrow definitions of medical care. When only 1 in 5 people over 65(10 million out of 50 million) would choose assisted or independent living, there is a larger societal need. Sex is the unspoken social determinant of health. It keeps your body and mind active, fights isolation and depression, reduces stress and chronic disease, strengthens the immune system, and increases metabolism. Yet Medicare does not reimburse sex-related drugs and products.
35 min 14 sec
As the largest single campus continuing care retirement community in Arizona, Glencroft has been an incubator for innovation for 50 years. John Wenzlau and Steve Heller share details about their holistic approach to wellness that is inclusive for all. About John Currently, John Wenzlau serves as the President & CEO of Glencroft Center for Modern Aging in Arizona. Hired by the Glencroft nonprofit board to reposition the Center as a leader in the changing landscape serving seniors, Wenzlau pioneered the development of the ZoeLife™ Network, a faith-based lifestyle program that empowers aging adults to pursue vitality through a full, active and purposeful life. He co-produces and co-hosts the ZoeLife™ Radio talk show with 40,000 listeners on Facebook Live. He is the author of the forthcoming book titled, “Falling for ZoeLife. Trilingual in English, French and German, Wenzlau holds a Master of Divinity and M. A. R. E. (Gerontology) from Southwestern Baptist Seminary; an MBA (Finance/Marketing) from Southern Methodist University; an M.A. (German/Linguistics) and a B.A. (Political Science) from the University of Oregon and has pursued Doctoral Studies (Philosophy) at the University of Munich, Germany. Mesa Community College, the largest of the 10 community colleges in the Maricopa County District in Mesa, AZ, named him Teacher of the Year. His passion is providing an alternative way of living for people who are aging in place, and to influence the perception that retirement can be the most energizing years of life. About Steve Steve Heller is co-founder of ZoeLife at Glencroft. A ZoeLife community empowers aging adults to pursue vitality through a full, active, and purposeful life, providing a holistic approach to wellness for senior living communities. Mr. Heller first implemented ZoeLife at the Glencroft where he oversees ZoeLife programs and operations. Mr. Heller integrates ZoeLife principles with his extensive knowledge of exercise physiology and rehabilitation conditioning to help aging adults achieve and sustain the greatest level of independence and quality of life for as long as possible. Heller is the Co-founder and Director of Fore-Max Training Systems for Westin Hotels & Resorts. He served for 16 years as an exercise physiologist and trainer for professional athletes (NFL, NBA, PGA, LPGA, MLB) within the luxury hospitality industry. His work and programs have been covered by New York Times, USA Today, Forbes andMen’s Journal, among others. Key Takeaways Residents don’t pay extra for Glencroft programming. The faith-based campus is a low-income provider that makes all programs accessible to everyone. ZoeLife is inspired by the Blue Zones and six pillars of wellness physical, social, emotional, spiritual intellectual and vocational. Metrics confirm ZoeLife’s success. For example, the number of resident falls was reduced from 35 a month to 15. Occupancy and census also showed measurable benefits: Glencroft was at 92% occupancy was when ZoeLife was first introduced and went up to 98% in 2020—in the middle of the pandemic.
30 min 40 sec
Learn how inclusive and inspiring designs foster a sense of purpose, encourage community and engagement, and improve physical, emotional, and mental health. About Sarah Sarah is CEO of the consulting firm Delight by Design, which creates age-inclusive products, brands, spaces, and experiences that delight the consumer at every age. She is an accomplished leader of innovation, serving as a global aging expert advising startups, large corporations, and investors. For nearly 20 years, she has been dedicated to transforming the aging experience. Sarah has held key leadership positions across the US and Asia, developing and implementing strategic corporate innovation initiatives, including change management. She serves as the Executive-in-Residence at Aging2.0and is a principal consultant in the Nexus Insights a firm specializing in aging transformation. She most recently led all commercial activity for Seismic Holdings - a Silicon Valley-based company shaping human potential through integration of apparel and robotics to augment human strength and performance. Sarah’s commercial expertise helped position the organization for esteemed recognition by the World Economic Forum, Fast Company, The Economist and CES. A published author, she serves in multiple advisory positions, sits on numerous boards and is an accomplished keynote speaker on topics such as healthy longevity and aging innovations. Key Takeaways Aging in place does not necessarily mean staying in the primary home—it is wherever you choose to call home. People can visit family or move into a 6-months cruise ship or move onto a for a year. Taking a human-centered approach in the senior living setting means preserving the quality of the lifestyle that residents had at home. Innovators are finding creative ways of meeting people's needs wherever they live. Senior living providers are developing services beyond the walls of their communitiesto capitalize on the overwhelming desire to age in place. If big changes aren’t possible, small things can make a big difference such as updating colors or finding alternative uses for space.
25 min 12 sec
Foster Strategy plays in the space of innovation with some of the country’s top life plan communities. Learn about new consumer preferences, unique ways of delivering amenities, and the types of intergenerational connection breaking down silos and changing the face of senior living. About Helen Helen launched Foster Strategy, LLC in 2008, and as principal and lead consultant, she collaborates with a select group of clients to envision and execute wholly new approaches to community development and resident life. Helen’s clients include some of the nation’s most innovative community developers and operators, including Rancho Mission Viejo and Willow Valley Communities – organizations with which she has been affiliated since 2004 and 1996, respectively. She maintains a specialty in age-qualified (55+) development, and she is Chair of the Urban Land Institute’s Lifestyle Residential Development Council. She is also Vice President of the Board for Willow Valley Communities and Co-Chair of the Global Wellness Institute’s Wellness Real Estate & Communities Initiative. Key Takeaways There is a trend away from building redundant amenities and instead purposing intergenerational amenities at different times of the day. Amenity utilization should include accommodation of introverts, which was not a discussion 10-15 years ago. Passive amenities include places for relaxation and retreat that are detached from larger social engagements. Wellness real estate and wellness communities go hand in hand in a best-case scenario, but they are two different things. Wellness communities are driven by programming and speak to the spirit of connection between individuals. The desire to connect with nature intensifies as we get older. Walking paths and nature trails are critically important. Redundant programming in the day and in the evening will accommodate both retirees and working older adults.
26 min 20 sec
With one foot in Silicon Valley and the other Washington D.C., Mary Furlong has the inside scoop on senior living. Learn about the innovations making a difference to older adults, and how a focus on family, creativity, learning, community, and vitality leads to success in the longevity market. About Mary Mary Furlong is Founder and CEO of Mary Furlong & Associates (MFA). Founded in 2003, MFA is a strategy, business development and marketing company headquartered in Lafayette, California. A serial entrepreneur, Mary founded the first social network for older adults, SeniorNet.org in 1986, and ThirdAge Media in 1996 (acquired by Ancestry.com in 2002), prior to MFA. She served as a White House Commissioner on Libraries and the Internet and has been honored as one of the top 100 Women in Silicon Valley by the Silicon Valley Business Journal, in addition to recognition from American Society on Aging and Ad Tech. Mary has also been featured in Fortune Small Business Top 25 and Time Digital Top 50. Mary produces the Silicon Valley Boomer Venture Summit, the Washington Innovation Summit, and What’s Next Boomer Business Summit in the United States and co-produces What’s Next Canada in conjunction with CABHI. She is an adviser to the Ziegler LinkAge Fund, CABHI and numerous start-up companies. She is a professor of entrepreneurship and Women in Leadership at the Leavey School of Business at Santa Clara University. She is the author of Turning Silver into Gold, How to Profit in the Boomer Market and The MFA Longevity Market Report. Her passion is helping entrepreneurs and organizations improve the lives of older adults by building products and services that make a difference. The MFA team brings intelligence, energy, and integrity plus a curated network of leaders to projects that transform the longevity market. Key Takeaways The reputation of senior living is improving, attracting people from different fields. There is an enormous amount of talent coming into the longevity market. Best in class companies want partnerships with senior living communities looking for the next generation. Food and nutrition are ripe for innovation. Senior living should look to the hospitality industry for ideas.
36 min 11 sec
Sara Zeff Geber wrote the book on Solo Aging—literally! The author of Essential Retirement Planning for Solo Agers: A Retirement and Aging Roadmap for Single and Childless Adults shares what concepts will appeal to this growing market and how senior living operators can satisfy their needs. About Sara Dr. Sara Zeff Geber, 2018 recipient of the “Influencers in Aging” designation by PBS’ Next Avenue, is an author, certified retirement coach, and professional speaker on retirement and aging. She has developed a niche specialty working with “Solo Agers,” people who have no children or who are aging alone. Dr. Geber is the author of Essential Retirement Planning for Solo Agers: A Retirement and Aging Roadmap for Single and Childless Adults (Mango Press, 2018) which was selected that year as a “best book on aging well” by the Wall Street Journal. With her speaking and writing, Sara has been raising awareness of Solo Agers for the past 10 years. She believes Solo Agers have unique needs in later life that warrant greater foresight and a more robust approach to planning. Sara is a regular contributor to Forbes.comon the topics of aging and retirement and is a fellow at Nexus Insights, a think tank and incubator for revolutionary concepts in senior living and aging. A sought-after speaker at conferences on retirement and aging, Sara is active in the Retirement Coaches Association, the American Society on Aging, the Life Planning Network, the Transition Network, the Sonoma County Section on Aging, and the Gerontological Society of America. Key Takeaways Twenty percent of baby boomer women did not give birth—half of previous generations. Clustered living environments with a neighborhood feel and communities that develop out of common interests will appeal to solo agers. (see Cozy Home Community) Senior Living operators will need to fill the gap for solo agers with no family support by partnering with service providers.
20 min 1 sec
Eldera matches kids in 22 countries with older vetted mentors using leading-edge AI technology. Learn about their foray into senior living with Watermark Retirement Communities and how the platform weaves into a senior living wellness program. About Dana Dana Griffin is the Co-Founder and CEO of Eldera the global platform for wisdom sharing and intergenerational connection on a mission to tap into the time and wisdom of 1 billion elders around the world as a new natural resource for the next generation. Eldera is all about bringing back the Era of the Elders. She envisions Eldera as a virtual multigenerational village where kids benefit from social-emotional learning and increased resilience, elders benefit from a sense of purpose and expanded community, and most importantly everyone experiences more joy. Dana was raised by her grandparents in Transylvania, Romania and has been guided by elder mentors throughout her life. A former data and advertising executive turned age-tech entrepreneur, AI for Good advocate and author of multiple trademarks and patents focused on aging and wisdom, Dana serves on multiple AI and Aging related boards. She has been advising, consulting, and speaking internationally about principled uses of AI for innovation, policy, and social impact and was recognized by AdAge as a “40 under 40 changing the advertising industry". A Vedic meditator and outspoken fan of interesting people and good food, Dana spends her time cooking, training in Krav Maga and exploring human consciousness. Key Takeaways Eldera’s vision is to leverage technology to harness the time and wisdom of our elder population and turn it into a new natural resource for all generations to thrive. When older adults are involved in society, everybody's does better. Intelligent algorithms find the best pairing to create strong long-term bonds between young and old. The strongest relationships come from differences; they create natural curiosity. There is evidence that mentorship is a key to success later in life. A Harvard study on childhood development showed that one-to-one non-parental, trusted relationships help kids develop resilience.
26 min 34 sec
Sarah shares her journey from co-founding Connected Living in 2007 to today’s suite of technology and the progression from content management software to mobile apps, digital signage, in-room engagement through TV and Alexa, and Temi the personal robot. About Sarah Sarah Hoit is a career social entrepreneur focused on companies that impact larger social issues. She is currently CEO of Connected Living and Co-Founded the company in 2007 to provide families and communities with a private social network to bridge the “digital divide” for the millions of seniors who have been left out of the conversation. Connected Living provides a “high tech and high touch” way for families to connect, access goods and services, and enhance quality of life across the nation and soon globally. Sarah was previously Founder and CEO of Explore, Inc., an education company that operated programs to meet the academic and social needs of every student through the integration of experiential learning, homework and skill lessons, physical education, and community services. Prior to founding Explore, Sarah served as the Director of Business Planning in the White House Office of National Service, and then Deputy Director of AmeriCorps where she was a senior official in a national service program that has enabled over 1 million youth to serve their country. Sarah holds a BA with Honors from Dartmouth College and an MBA from Harvard Business School (HBS), where she was awarded a public service fellowship. She has been a guest lecturer at HBS and Dartmouth's Tuck School of Business on social entrepreneurism and is a member of the Dementia Friendly America Board, the Tenacity Board. Key Takeaways New developments tie in technology from inception with AI, motion sensors, smart switches, and temperature controls. Residents and family can participate together in Connected Living University through TV, interactive signage, or mobile app. Similar to Harvard Business School, courses are based on case studies instead of lectures to encourage discussion. Combating isolation is key to wellbeing. In-room engagement technology allows residents and families to connect virtually by doing yoga, reading the same book, or watching the same TV show together.
28 min 52 sec
In-house physical therapy has become a necessary amenity for senior living communities. LINK’s “secret sauce” is seamless communication and crafting physical, occupational, and speech therapy programs based on each individual’s “story.” Avi shares his top trends in design, programming, and technology to improve health outcomes and quality of life. About Avi Avi Friedman is a Doctor of Physical Therapy and Co-founder/COO of LINK Home Therapy, a leading therapy provider at senior living communities nationally. With 60,000+ therapy sessions in 2020, LINK is quickly establishing itself as an innovative disrupter in the senior living market. With a background in education and healthcare, Avi developed a passion for spreading the gospel of gold standard care. He is driven by the desire to make the world a better place by transforming healthcare. The journey began with an idea that patients would receive better care if healthcare providers improved communication across the continuum of care by breaking down silos. With a fearless ability to implement changes in healthcare while creating value-add propositions that help operators achieve bottom line goals, LINK is uniquely positioned to grow. Under Avi's leadership, LINK is focused on improving aging with initiatives that include: Tracking social determinants of health Utilizing cutting edge technology Weaving purpose throughout care to prevent loneliness Decreasing re-hospitalizations Developing a continuum of care tapestry Preventing falls with screenings/predictors Implementing AI wellness indicators Key Takeaways The healthcare system is fragmented. Connecting the dots with seamless communication leads to better quality care, a decrease in length of hospital stays and rehospitalizations, and lower healthcare costs overall. Having the same therapist treat each patient through the course of their care benefits both sides. The development of deep connections lead to better clinical outcomes for the patient and higher employee satisfaction levels. Gamification and fall prevention are top technology trends in physical therapy.
31 min 32 sec
The Green House Project proves smaller is better—making national news for zero Covid-19 cases. Learn about their commitment to dignified spaces for those in need of long-term care, their universal worker model, and how treating the elderly as valuable and intrinsically worthy changes the paradigm of senior living. About Susan Susan Ryan, Senior Director of The Green House Project, is a leader in the strategic development of innovative thinking and cultural paradigm shifts. With international speaking and project management experience, she has served as an integral part of The Green House Project for over 12 years and has led the team through key transitions. In the quest for quality long-term care environments that are accessible and affordable, Susan has sought to leverage lessons learned from research conducted on the Green House model to develop protocols and metrics to ensure growth and sustainability. A social entrepreneur with a passion for improving quality of life for elders and those working closest to them, she offers a unique combination of skills in Nursing, Gerontology, Alzheimer’s and Dementia, and strategic marketing. Susan has a background in nursing, with over 30 years of experience serving elders in a variety of settings across the continuum of care. She has been featured as a speaker many times at LeadingAge, The Pioneer Network and other high-profile conferences. Key Takeaways Green House Project’s core values are Real Home—private rooms with ensuite shower, social spaces, and access to outdoors; Meaningful Life—fostering deep relationships that define the culture and finding purpose; and Empowered Workforce—a function of wise leaders able to share decision-making power. Green House utilizes the universal worker model, a self-managed work team where consistent staff perform resident care duties but also do the cooking, cleaning, and laundry. Fewer people coming and going limits exposure. Ageism is discriminating against our future selves. Long-Term Care Systems are devalued and thus underfunded. Elders are seen as “less-than.” Without funding and a shift in policy, we are “putting a bandaid on a gaping wound.”
29 min 31 sec
Ryan shares WELL’s pioneering new affinity-based models based on 11 dimensions of wellness and lifelong learning and the needs of a new generation of older adults. He also describes how the pandemic exposed senior living’s vulnerability. About Ryan Ryan Haller has more than 15 years of experience in real estate finance, mergers and acquisitions, real estate development, and integration. Ryan has spent the majority of his career working within the senior living industry pursuing betterment of stale methodologies. In September 2019, Ryan began his latest start-up WELL: Wellness Enhanced Lifestyle Living with a specific focus on future-forward senior living product for the Baby Boomer population. WELL focuses on 11 wellness dimensions in its developments across its brands, with a keen focus on university-based senior living via their VARCITY brand. Ryan serves as the Founding Principal and Chief Executive Officer. Ryan currently serves on the Board of Directors for Idaho Partners for Good, Executive Board for the American Senior Housing Association (ASHA), and is an active member in Young Presidents Organization (YPO) Idaho Chapter, including the YPO Healthcare Business Network's Senior Housing Forum. Key Takeaways · Despite the massive increase of capital infusion over the past 10 to 15 years, the senior living industry has not innovated significantly. · Build for affinity groups. Don't be all things to all people. · There will be an increased focus on sustainability and green building standards such as LEED certification and The WELL Building Standard®. · Many older adults will not retire. Fifty percent of active adult community residents are still working.
29 min 32 sec
Pioneer Networks creates resources and advocates for policy change at the state and federal level to improve the quality of nursing homes, assisted living, and life plan communities. Learn how the non-profit provides resources for senior living communities to create cultures of care by changing the paradigm of aging. About Penny Penny is the President and CEO of Pioneer Network, a non-profit organization dedicated to changing the culture of aging and empowering a network of senior living and care communities by fostering person-directed practices and environments. For 30 years, Penny has provided education, training, and advocacy related to the care and support of older people. She worked with the Long-term Care Ombudsman Program in the Denver region, Telligen, the Quality Improvement Organization for Medicare beneficiaries in Colorado, and Colorado Access, a Colorado-based non-profit health plan. With Pioneer Network, she is working to fulfill her life-long goal of changing the culture of care and support for people as we all grow older. She is passionate about helping us value and respect our own aging as well as those that we serve. Key Takeaways To implement person-centered care, transformation needs to happen at an individual level along with organizational transformation—breaking down siloed departments and flattening the hierarchy so front-line staff are empowered. Ageism stems from fear of aging and plays out in senior living in a variety of ways. Pioneer network is working on a project with Virginia Commonwealth University, along with Leading Age and The Eden Alternative, to develop an ageism toolkit for senior living communities. Senior living communities should look at marketing materials to determine whether they might be ageist. Are you only showing people that are vibrant and able to walk without assistive devices? Are you not showing anybody in a wheelchair?
26 min 39 sec
A philosopher at heart and financier by trade, Skylar shares the four pillars of soil, soul, community, and locale, as well as MEA’s “why” to change the narrative on aging from a time of decline to a time of personal transformation. About Skylar Skylar is a Partner and Chief Development Officer at the Modern Elder Academy (MEA), the world’s first “midlife wisdom school.” A philosopher at heart and financier by trade, Skylar started his career in real estate investment and development, specializing in hospitality and senior care. Along the way, he became fascinated with how to create places that help people flourish, particularly in aging. This led Skylar on a path of entrepreneurial pursuits and side projects – all dedicated to this vision. When Skylar experienced MEA firsthand, he knew that he had met his match, and joined to help champion its expansion by developing a collection of MEA Regenerative Communities – each comprising an MEA midlife wisdom school, housing rooted in the practical application of wisdom and intergenerational connection, and a surrounding regenerative farm. Outside of MEA, you’ll likely find Skylar sauntering about the countryside with his wife, son, and Old English Sheepdog. Skylar holds a Bachelor of Arts in Philosophy and a Bachelor of Science in Finance from Santa Clara University. Key Takeaways There is a massive societal void of meaning, an existential crisis—people are longing for belonging and connection. The Regenerative Community has three core components: the “wisdom school,” housing and sabbatical units, and regenerative agriculture. MEA re-envisions traditional senior living: instead of a clubhouse there is the wisdom school; instead of a golf course, there is the regenerative farm. Good soil is about interconnectedness and interdependence--it is a metaphor for providing a foundation for a flourishing and resilient ecosystem so you can be full of life.
24 min 51 sec
The Cannery Club is an elevated approach to a traditional senior living community center, featuring extensive lifestyle amenities that include health and wellness, lifelong learning, social connections, and involvement with the local community. Learn how resident sharing is a core philosophy, which contributes to a sense of purpose. About Mariah Mariah Giunta is the Lifestyle Specialist at Twin Oaks Hollister, located in California. As a wellness industry expert with over twenty years of experience guiding clients toward optimal health, happiness, and lifestyle through memorable events and presentations, Mariah represents the Blue Star Resort and Golf Management firm based in Scottsdale, Arizona. As a Lifestyle Specialist, she works with Resident Members who live within a new emerging community and paradigm for 55+ active adults, creating unforgettable and impactful events, programming, and education. Mariah primarily focuses on the intersection of aging and well-being at Twin Oaks Hollister, a 55+ active adult community whose brand pillars include Heath & Wellness, Lifelong Learning, and Social Connections. There, she curates various experiences, education, and outings designed to improve the quality of life and community around these pillars. She is a coach, educator, and speaker focusing on living your best life while thriving, practicing a holistic lifestyle, and finding true happiness and purpose. Key Takeaways Giunta stresses the importance of language—residents are called members and automatically join the Cannery Club upon move in. Twin Oaks is partnered with medical providers who present on health and wellness topics, and with the local community college for life-long learning. The culinary studio is a teaching kitchen that offers nutritional classes offered by professionals, and members can also teach classes to share favorite family recipes or a special cultural dish. A movement studio doubles as an art space, featuring a large rolling door that opens into an outdoor fitness space and yoga garden.
22 min 42 sec
UpsideHōM combines the best of senior living communities with aging in place, by recreating the experiential piece of senior living in a less stigmatized, more flexible, affordable way. Learn how this deconstructed, intergenerational model supports older adults with a wide range of services including internet, housekeeping, transportation, food delivery, wellness, and lifelong learning—customized for every stage of aging. About Jake Jake Rothstein is the CEO and Founder of UpsideHōM, whose mission is to enhance the quality of life for older adults everywhere. UpsideHōM is the first and only fully managed, shared living option for older adults, providing a turnkey, affordable and appealing alternative to traditional senior living. Jake previously co-founded Papa - a company which pairs older adults and families with “Papa Pals” for companionship and assistance with everyday tasks - based on experience with his own grandfather (who he called Papa). Witnessing the wide-spread nature of loneliness, isolation and unaffordable housing options for older adults, Jake developed the idea for UpsideHōM, which would provide a solution to more completely tackle these challenges at scale. With a background in technology sales, operations and management, Jake has experience building and running successful, international teams, selling enterprise software into the Global 2000. Jake holds a BA in Economics from the University of Florida. He is a FAA certificated Private Pilot who enjoys flying, outdoor running and spending time with his incredible wife Sharona and their Goldendoodle Louie. Key Takeaways Technology is a key component of the UpsideHōM business model, enabling efficiencies and cost savings for residents by leveraging the gig economy. Food and transportation are older adults’ primary requests for services. UpsideHōM partners with Papa and local pre-prepared meal delivery services. UpsideHōM provides baseline services like wi-fi and housekeeping; the rest of the services are provided “a la carte” so residents are not paying for what they don’t need. Going forward, the company will leverage aggregate data and AI to support resident wellbeing and encourage positive health outcomes.
21 min 6 sec
Verna shares trends and tactics from her decades of experience in senior living. She stresses the need to empower residents and staff through multicultural as well as multigenerational experiences, educating on selfcare, and using AI technologies to enhance operations and resident services. About Verna Verna Chisman, President of Allure & Wellness Management Services and Vice President of Client Engagement for Muir Salon Group. Allure is a consulting firm and resource for active adults, developed from her years of experience at multiple premier Life Plan and 55+ communities across the country. During her tenure with Life Care Services, Verna was a member of the Corporate Resource Team, Corporate Health & Wellness Committee, Task Force Committee, and development of Odyssey(technology platform) and Director of Community Life Services for Sagewood & Acacia Health Center. In 2015, Verna was recruited by John Knox Village of Pompano Beach & The Woodlands. She held the position as Director of Wellness, which required considerable involvement on the development of a comprehensive Master Plan inclusive of reframing the culture and integrating the Green House Project within the community. Verna has a Bachelor of Business Administration (B.B.A). Certifications include ICAA Leadership in Wellness Management Course. She is also honored to be appointed as Co-Chair on ICAA’s Education Committee. Additional certifications include Green House Project Core Training, Best Life Train the Trainer Green House Project, Train the Brain, “Better with Age” Training Program, Heartfelt Connections Certification, Banner Health’s Alzheimer Institute Compass Certification and Certified Meeting Professional. Key Takeaways Self-care inevitably equals wellness, which diminishes the need for healthcare. Senior living communities need to step aside and let residents live their lives. Older adults need to take ownership of their own self-care. Ageism is a major challenge inside senior living communities, showing up in interactions with staff, executives, and resident to resident. Ageism depletes older adults’ confidence and destroys their dignity. A multicultural environment expands horizons. Programming should embrace different cultures—staff should share their cultural experience with residents, and vice versa. Have a “culture night” with slideshow and regional cuisine.
26 min 14 sec
Graber provides senior living valuation and advisory services for 2,000 senior housing projects each year for CBRE, the largest real estate firm in the world. Hear his take on the current investment environment, how programming and operations are driving value, and why he is excited about opportunities in the middle market. About James James Graber, MAI, as a Managing Director within Valuation & Advisory Services, is the National Practice Leader of Seniors Housing & Healthcare at CBRE, the largest real estate firm in the world. As the national head of the Seniors Housing & Healthcare practice, James heads a geographically-diverse team that focuses solely on valuation and advisory services for senior’s housing assets, including active adult, independent living, assisted living, memory care, skilled nursing, and life plan communities (LPC/CCRC). The National Seniors Housing & Healthcare practice group is an industry thought leader. James regularly publishes market-leading research, contributes on industry panels, and is interviewed and quoted in various industry media outlets. For over 15 years, James has been active in the real estate valuation industry, completing assignments throughout the United States and abroad, with primary specialization in Seniors Housing & Healthcare assets. He provided valuation and advisory services, including third-party appraisals, Fair Market Value and Fair Market Rent analyses, purchase price allocations, IPA-NAV valuations, market studies, development support as an expert witness, arbiter in value disputes, market/need studies, and feasibility analyses. His clients included lenders, operators, health systems, local and national investment firms, development and operating companies, commercial and investment banks, insurance companies, private equity firms, pension funds, and REITs. Key Takeaways Graber expects “recovery” in the senior living industry in late 2021 to early 2022. There is less distress in the market than originally expected. There is “frothiness” in the senior living investment environment. From the equity side, there are multiple players looking to buy distressed properties; expecting a good amount of “blood in the water.” Adapted reuse looks good conceptually, but the conversion costs are prohibitive in most scenarios. Most hotels and motels lack seniors housing purpose-built functionality—in terms of common spaces, in-room kitchenettes, and nursing stations. From a cost standpoint, it does not pencil out. The word “luxury” is opaque—everyone considers what they have is luxury. Wellness is the new luxury—staffing and programming that impact residents’ lives directly. It's hard to fake a wellness program. (Graber is excited about the use of targeted nutrition and exercise programs to improve memory.) Staffing and operations drive seniors housing. The physical plant can be middle market, while the staff and programming are considered the top of the market.
28 min 49 sec
Seniors4Seniors is a non-profit that makes meaningful connections across generations by matching high school seniors to older people in the context of service. High school senior volunteer community service hours, while “olders” provide much-needed mentorship at a critical time. A true win-win! About Eric Eric Peterson is the CEO and Founder of Seniors4Seniors, a 501(c)(3) nonprofit organization. Seniors4Seniors engages in the reduction of isolation, loneliness, and depression in our youth and older adults. As a caregiver in a senior community, Eric was aware of these challenges which the senior residents he cared for were facing daily. He also became aware that our youth, especially those in their high school years, were also having these same challenges and he decided to act. Eric developed Seniors4Seniors, a program which brings together the older adults and youth in our communities, enabling enriching, real human connections. This program establishes connections between individuals with shared interests, with a focus on career aspirations of the youth that correspond to career backgrounds of the older adults. This is a unique approach that enables relationships that truly touch the human heart and mind. About Jason Professor Jason Powell PhD, FCMI is Senior Vice President of Seniors4Seniors. He is proud to facilitate the vision of its Founder/CEO Eric Peterson, whose transformational leadership is to make meaningful connections across intergenerational groups by providing service to one another. The program provides the unique conditions to address loneliness and reconstruct such adverse experiences through reciprocity, wellbeing, and community leadership. Currently, Jason is Provost at the Manchester Institute of Learning and Excellence and Visiting Professor at The University of Chester and an elected Academician of The Academy of Urbanism. Recently, Jason became Fellow of the Royal Society for Public Health because of his lifetime contribution to research on aging. According to Google Scholar, Jason is the most cited researcher of all time for his research on ‘care’ and ‘age’. Key Takeaways Seniors4Seniors makes meaningful connections that enhance quality of life for older people while proving transformational education to younger people. There is a lack of intergenerational trust—Seniors4Seniors breaks down barriers and provides an alternative vision about what is possible. Bringing these two groups together with the common bond and learning from each other attacks the foundations of ageism. Ageism goes both ways. Mentorship and lessons from history help high school seniors develop self-confidence and self-esteem capacity and relationship-building skills as they are going out into the world. It’s an especially poignant time to connect with mentors.
29 min 54 sec
The world's leading advocate of the slow movement turns his attention to aging well. Carl shares why we need to tear down the cult of youth and how there has never been a better time in history to grow older. About Carl Carl Honoré is an award-winning writer, broadcaster and speaker. His bestselling books have been published in 35 languages. His second TED Talk is called Why We Should Embrace Ageing As An Adventure. Whether online or in-person, Carl's keynotes and workshops are dynamic, inspiring, informative, and full of humor. His audiences range from business leaders, entrepreneurs and marketers to engineers, lawyers, and medical practitioners. Carl’s latest book, Bolder, explores how we can age better and feel better about ageing. It’s a spirited takedown of ageism. Bolder was a BBC Radio 4 Book of the Week and a Reader’s Digest Book of the Month Key Takeaways Expressions like “over the hill” and “wrong side of 50” are woven into our vernacular, as if every birthday we become less creative, less attractive, and less relevant. As we age, we get better at seeing the big picture, weighing multiple viewpoints, and spotting patterns—skills that unlock solutions to difficult problems. Ageism is the ultimate act of self-harm. You are doing damage to your future self. Downbeat views of aging and worshipping youth contribute to cognitive and physical decline. Senior living needs a profound rethink. Ending age silos and encouraging interaction between generations deepens understanding and erodes stereotypes. Carl Honoré Links TED TALK: In praise of ageing TED TALK : In praise of slowness
32 min 42 sec
The founder of AGEIST and host of the SuperAge podcast discusses the shift from anti-aging to positive aging, how targeting by age is an epic fail, and the endless possibilities in life’s third act. About David David is the founder and face of AGEIST, a new media company and agency that champions the vitality, capabilities, and influence of the modern 50+. He is a passionate champion and leading authority on the mindset and aspirations that drive this influential demographic. David is frequently called upon to share his expertise and insight at important venues and forums around the world. Recent speaking engagements include HIMSS in Las Vegas, the leading conference for health information and technology; TEDx, on Redefining Age; MONOCLE Quality of Life Conference in Zurich and the Mercedes Benz ME Convention in Stockholm. Prior to launching AGEIST, David enjoyed an award-winning career as a photographer specializing in people-oriented advertising. His work for iconic brands including Nike, Adidas, Google, Coors, AT&T, Coke, Philip Morris, Toyota, Lexus, BMW, Corona, Gillette, Philips, Johnson & Johnson, Red Bull and many more has appeared in GQ, Esquire, Harper’s Bazaar, Wired, Interview, Time and The New York Times Magazine. Key Takeaways Don't target by age, it's a huge fail. Age is one of the criteria, but not the defining character criteria. What are people’s values and ambitions? How do they see themselves in the future? The word “aging” is problematic because it is lumped together with disease. Apple doesn't target age; they target people. The largest consumer segment for Apple products is men over 65. Wellness is what we have control over, and a set of behaviors that have consequences. There is growing awareness that we have responsibility for our health outcomes; we have agency. Become passionate about your purpose. Purpose orients your life around “How can I be most useful? How can I be most impactful in the world?”
34 min 9 sec
Real Talk with Steve Moran, Founder of Senior Living Foresight and Evolve 2021 Steve has his “finger on the pulse” of senior living and is not afraid to tell it like it is. Find out why life enrichment is the unsung hero, what makes a senior living community great, and whether a big shakeup is coming. About Steve Steve Moran is the founder of Senior Living Foresight, which is dedicated to helping the senior living sector grow and flourish. While he is passionately curious about all things related to aging, he's particularly passionate about leadership and helping individual team members live out their dreams. Because when that happens, they are able to help older people live purposeful meaningful lives. Key Takeaways The most important thing senior living has to offer is the ability to live in community with like-minded people. Typically, Life Enrichment Director is low pay without “C-level” status. Greater investment in this position would lead to higher occupancies and improve resident engagement and quality of life. We will see a shift from entertainment-based programming to purposeful programming. Purpose can change the world. There will be significant changes in leadership and ownershipof senior living communities in the coming months; some big companies have significant cash flow issues.
24 min 47 sec
Global research shows brain health is 90% lifestyle and 10% genetics. Small lifestyle changes such as nutrition, hydration, physical activity, cognitive engagement, lifelong learning, social connections—even circadian rhythms, have been proven to delay dementia while improving quality of life. About Dr. Culler Dr. Krystal L. Culler, DBH, M.A. is the Founder of the Virtual Brain Health Center. She is a Doctor of Behavioral Health, a social gerontologist, and a Senior Atlantic Fellow for Equity in Brain Health with Global Brain Health Institute at Trinity College Dublin, Ireland, where she completed her residency training on dementia prevention and social determinants of brain health. Krystal has spent nearly 5 years in executive-level positions with health non-profit organizations and has 15 years of experience working with individuals with brain health concerns, their families, and advocacy organizations. LinkedIn: https://www.linkedin.com/in/drkrystalculler/ https://www.linkedin.com/company/your-brain-health-matters Twitter: @DrKrystalCuller @VirtualBrainCtr Instagram: @drkrystalculler @virtualbrainhealthcenter Facebook: @virtualbrainhealthcenter Key Takeaways Global reports indicate a brain-healthy lifestyle could decrease Alzheimer's disease cases worldwide by up to 40%. Centers for Brain Health are relatively new initiatives for senior living communities. The Virtual Health Center’s online brain health assessment is an excellent tool to get a baseline of brain health and wellness, as well as tools and tips to make small daily changes.
17 min 43 sec
Chip Conley, Bestselling Author and Founder of Joie de Vivre Hospitality and Modern Elder Academy, talks about the first "midlife wisdom school" and the development of intergenerational communities to support people, place, and planet. Find out why MEA’s Communities will be to the 21st Century what Del Webb® Sun City was to the 20th Century. About Chip New York Times bestselling author Chip Conley is the hospitality maverick who helped Airbnb's founders turn their fast-growing tech start-up into a global hospitality brand. In Wisdom@Work: The Making of a Modern Elder he shares his unexpected journey at midlife — from CEO to intern — learning about technology as Airbnb’s Head of Global Hospitality and Strategy, while also mentoring CEO Brian Chesky. Chip is the founder of the Modern Elder Academy, where a new roadmap for midlife is offered at a beautiful oceanfront campus in Baja California Sur, Mexico. He serves on the board of Encore.org and the advisory board for the Stanford Center for Longevity. www.ChipConley.com Key Takeaways People underestimate how much life they have ahead of them when they retire. Purpose, wellness, and community are lost. Midlife is a period of “middle-essence” — an adult version of adolescence with hormonal and emotional changes as you transition from adulthood into “elderhood.” Ageism is rampant in America because of our cult of youth, beauty, and athleticism—equating a declining body with overall decline as a human. It is the only socially acceptable bias that still exists in mainstream society. Anti-aging creams are essentially “anti-women” creams because they send a message that women are not supposed to have wrinkles. Learning how to look your age and feel good about it is owning your originality. The quickest to mortality is to have everything done for you. Too much hospitality can be harmful.
25 min 31 sec
TSOLife is the first senior living business intelligence platform to provide meaningful resident and prospect insights while creating more engagement and connections. Learn about TSOLife’s Minerva platform—a one-stop-shop for resident data leveraging artificial intelligence and simplified data collection to personalize interactions and experiences. About David David is the Founder & CEO of TSOLife, a Florida-based company that focuses on providing in-depth information on residents using the first-of-its-kind resident insight platform. Bringing a unique perspective and extensive tech experience to the senior living industry, David educates on powerful, innovative topics such as business intelligence and artificial intelligence. Key Takeaways The best technology frees humans to do what they do best. Person-centered care is difficult when there is a massive misalignment of resident data. The continuum of resident data is all over the map. Programs don’t talk to each other, and there are still paper-based processes. Collecting accurate data on residents is crucial. When information is turned into business intelligence, operators can create personalized experiences for residents and more efficiently operate their businesses. Resident turn-over is high the first 90-days after move-in as people decide whether the community is a good fit. TSOLife’s AI algorithms identify common interests and activities that would likely be appealing.
25 min 6 sec
Angela founded Feet to the Fire Writers’ Workshops® in her living room and grew it into a turnkey licensing program for senior living organizations to integrate curriculum-based writers’ groups that improve resident engagement, cognition, and joy. She shares the lessons she has learned along the way. About Angela Angela Burton is the Founder & Chief Writing Motivator of Feet to the Fire Writers' Workshops®, a creative program that inspires older adults to challenge themselves through expressive writing. Started in Louisville, KY in 2014, Feet to the Fire has expanded to develop a licensed train-the-facilitator program for senior living communities and wellness organizations. The program currently operates in seven U.S. states; in 2020, amidst the COVID pandemic, Feet to the Fire pivoted to launch a consumer version – writer’s kits and virtual groups for those who are socially isolated by the pandemic, a needed way for people to fill up their days, writing the stories of their lives, finding purpose along the way. She landed a spot in 2018 Louisville's WILD Accelerator for Female Founders program and has gained national attention since. Feet to the Fire was recognized as Next Avenue’s Editor’s Picks for 2018 and has been featured in McKnight’s Senior Living (2019), MarketWatch, Forbes and other publications. When COVID19 restricted senior living communities from having even small-group activities, Burton decided to keep their voices alive by starting a podcast, Feet to the Fire Writers’ Workshops® OUTLOUD, featuring interviews with and stories read by the writers themselves. Currently the podcast is being listened to in the U.S. and abroad – from Canada to the UK to Ireland and India! Burton was recently named a Next Avenue Influencer in Aging, sharing the spotlight with such greats as Dr. Vivek Murthy and Michael J. Fox, among others. Burton holds an MFA in Creative Writing from Vermont College of Fine Arts and a B.A. in English from the University of Louisville. Key Takeaways The relationship between caregiver and client is meaningful and intimate. Storytelling can improve care based on better understand. Stories that people work on together bond them and bind them. Writing our stories helps us understand ourselves. We are able to look back over the trajectory that has been our world. It's naturally personalized, because no two stories are alike. Writing is good for your brain—it is a thoughtful cognitive process. Writing is like crossword puzzles on steroids. The pandemic has shined a light on how much we deeply need each other. We miss the opportunity for basic human interaction. Connection is essential for health and wellbeing.
27 min 44 sec
Healthy aging is serious business to Jon Warner. As CEO of Silver Moonshots, he helps startups turn ideas into scalable solutions. Jon shares his picks for communication, mobility and wellness technologies that make older adult lives better. About Jon Five-time company CEO, Jon Warner is a widely respected entrepreneur having founded and led 3 startups (with 2 successful exits). His career started in the corporate world with Air Products and Chemicals, working in the US and across Europe before joining Exxon-Mobil. Following his 15 years in the corporate world, Warner founded and grew The Worldwide Center for Organizational Development, a management consulting business with global clients including Ford Motor Company, L’Oreal, British Airways, HSBC, Microsoft, Glaxo, Foster-Wheeler, Toyota, Johnson and Johnson, Coca-Cola, PWC, The UK NHS, Roche and MasterCard. In addition to his position as CEO of Silver Moonshots, Jon is a deal flow adviser at Adaptive Health Capital and longtime Ambassador at Aging 2.0. A noted speaker at corporations and colleges across the world, he is author of 40 books. Key Takeaways We are overly pejorative about the older adult population. We don’t treat people between 0 and 50 as if they're all the same, but we do with people between 50 and 100. Advice for start-ups for the 55+ market: Do a deep customer discovery around your target population, then solve a tangible customer problem. The pain point should drive a solution, which drives the technology you deploy. Do not generalize about a population of people or the unmet need. You will be building “on a bed of sand as opposed to a bed of rock.” Senior Living needs interoperability of data and has only recently realized the importance of resident data, not just for sales purposes or to manage churn. “Walled gardens of data” don't talk to one another. Health data is the solid foundation for building better systems. Good data envelopes psychosocial and social determinants and offers a holistic view of health.
28 min 55 sec
Ashton Applewhite is on a crusade to end the discrimination that sidelines and silences older people. Find out why her TED talk, Let’s End Ageism, has over 1.6 million views. About Ashton An internationally recognized expert on ageism, Ashton Applewhiteis the author of This Chair Rocks: A Manifesto Against Ageism. A co-founder of the Old School Anti-Ageism Clearinghouse, she speaks widely at venues that have included the TED mainstage and the United Nations, and is a leading spokesperson for the emerging movement to raise awareness of ageism and to dismantle it. Key Takeaways We are barraged by negative messages about aging throughout our lifetime. Ageism benefits a sexist, ageist, capitalist society. When we are afraid, we buy things we don’t need. Becoming “an old person in training” is to acknowledge that someday you’re going to get old instead of getting on the “hamster wheel of denial.” The pandemic has brought to light the way different prejudices compound and reinforce each other. To be anti-ageist is to be anti-racist is to be anti-ableist. OldSchool.info is an anti-ageism clearinghouse—a central repository of tools and resources for the emerging movement against ageism. Get educated on ageism! Follow This Chair Rocks on Facebook, Twitter& Instagram Follow OldSchool.infoon Facebook, Twitter& Instagram Check out Ashton’s TED Talk Read This Chair Rocks: A Manifesto Against Ageism We all deserve the chance to glow older…
30 min 13 sec
The message of the Masterpiece Movement is that we can continue to grow and flourish as we age. Research proves that keeping your body moving, committing to lifelong learning, staying socially connected and having a purpose contribute to resilience, longevity, and happiness. About Dr. Roger Landry Dr. Roger Landry is a preventive medicine physician, author of award-winning Live Long, Die Short: A Guide to Authentic Health and Successful Aging and President of Masterpiece Living, a group of multi-discipline specialists in aging who partner with communities to assist them in becoming destinations for continued growth. Trained at Tufts University School of Medicine and Harvard University School of Public Health, Dr. Landry specializes in building environments that empower older adults to maximize their unique potential. His book, Live Long, Die Short: A Guide to Authentic Health and Successful Aging has been endorsed by AARP, is a 2014 Living Now Book Award Gold Medal Winner and was a 2014 Top Pick in MORE magazine. He was also a contributor to the recently published 80 Things to Do When You Turn 80 and the author of Where You Live Matters, a special brief on the role of cultural environment in aging. He hosts a podcast “Roger and Friends: The Bright Side of Longevity.” Key Takeaways We marginalize older adults because of erroneous information and stereotypes. The key to healthy aging is how you handle life’s “curveballs.” We are not born resilient, it is something we develop, and is dependent upon our life view. As Darwin proved, it is not the strongest and not the most intelligent who survive, it’s the most adaptable. Masterpiece Living’s work in senior living facilities starts with a lifestyle profile—a tool developed by scholars in 1999 featuring research-generated questions that give a snapshot of your holistic health. We reflect the values of those around us. Surround yourself with people who believe in you and your potential and who are getting the most out of life.
24 min 45 sec
One of senior living’s most influential leaders discusses why he is bullish about investment opportunities in the aging space, and bearish on the ability of many of today’s biggest operators to satisfy new demand. About Bob Bob Kramer is Founder and Fellow of Nexus Insights, a thought leadership platform dedicated to the dissemination of ideas and models that challenge the status quo and contribute to the transformation of housing and aging services for older adults. He is also Co-founder, former CEO, and now Strategic Advisor at the National Investment Center for Seniors Housing & Care (NIC). Described as an “ice-cutter,” he is masterful at identifying industries and trends that will disrupt the status quo and shape the future of senior housing, aging services, and aging more broadly. In 1991, he founded NIC to advance access and choice in seniors housing and care by attracting capital to grow the sector. Under his leadership, NIC became the go-to resource for data and analytics for the rapidly expanding seniors housing and care industry and an acknowledged thought leader for new ideas and trends impacting the provision of housing, services, and care for older adults. Educated at Harvard and Oxford Universities, he holds a Master of Divinity degree from Westminster Theological Seminary. Key Takeaways The pandemic has exposed a broken system in long-term care that has, in the words of Joseph Coughlin at the MIT age lab, “propelled us into our future faster.” Fundamental change in how we think about aging and retirement will drive innovation in seniors housing and services. Senior living of the future will not be called senior living. The biggest trend in senior living is a move from surviving to thriving—from a dependency-driven model of aging emphasizing care and amenities, to a community model allowing people to contribute and flourish. It’s not just about lifelong learning, it’s learning for a longer life. Locating senior living facilities around universities is a natural because attending college was a formative experience for Boomers. Senior living is experiencing disruptive innovation—if you don’t change, you’re going to get “disrupted” right out of business.
42 min 56 sec
Diane shares insights from her 25 years creating and nurturing solutions for healthy living and aging well. Listen to her favorite innovations in brain entrainment, artificial intelligence, and virtual reality. About Diane Diane Doster, MS is a creator, connector and collaborator for living, aging and ending well. She is the Chief Relevance Officer and Founder of Project Relevance, a business to business advisory and collaborations company that engaged with a number of wellness innovation companies including LifeGuidesÔ, an early stage Public Benefit Corp., Taproot Interventions & Solutions, an AI-driven behavioral health caregiver platform for cognitive impairment. She also leads research and innovative for XR Medical Solutions, a digital health company integrating brainwave entrainment, open eye meditation and evidence-based mind/body techniques inside virtual reality. Diane founded Wellbeyond, Inc.; a company dedicated to designing and licensing outcome-based, integrated exercise and wellness programs, later joining Sodexo as National Director of Quality of Life Services for Senior Living. She is an advisory board member for WHEN, she is an active member of ICAA, she co-chairs the Global Wellness Institute’s Grief & Dying Well Initiative. She earned a Masters of Science in Physiology/Human Performance from the University of Oregon, she is certified as a level practitioner in NLP, Hypnotherapy, and Timeline therapy. Project Relevance is a boutique advisory group focused on bringing innovative products and services that advance the health and well-being of caregivers, older adults and those navigating end-of-life. Virtual “Sand Circles” match early adopters with emerging aging services and product companies for insightful dialog to drive industry innovation. Key takeaways The most exciting emerging technologies enable people to have agency over their well-being. Resisting aging creates a subconscious force that goes against being fully alive. End-of-life and grief are important wellness topics for both residents, staff, and leaders in senior living communities. Brainwave entrainment technology integrates audio and virtual reality to bring brain waves into coherence to relieve anxiety and stress and pain, improve sleep, and sharpen mental performance and creativity.
20 min 1 sec
Covid-19 has been an accelerator for a wave of cool new technologies to hit senior living. Listen to Ravi discuss solutions for the aging population using robotics, passive monitoring. conversational AI—even a local biomarker technology that detects health issues from changes in your voice! About Ravi Ravi Bala is an AgeTech Evangelist and a startup mentor in AgeTech and Remote Monitoring. He is a Co-Founder and former Board Member at HealthSignals, LLC, a leader in technology solutions for better senior living. An innovator and an expert in mobile health, conversational AI and digital strategy, he has a successful track record of creating and managing teams of independent thinkers. He has a tenacious dedication to compassion and dignity in the workplace as a teacher, a mentor, coach, and advisor who works with many startup ventures. Ravi is currently Chair of the Capital for Good and board member for Girls First Fund—a global effort to end child marriage—and is on the Advisory Board of CyberSeniors. He is also a mentor with the Silver Moonshots accelerator, a member of the Drexel University AgeWell Collaboratory, and has taught courses in Digital Strategy in multiple MBA programs in Philadelphia. His latest passion is changing the model of eldercare with the aid of Conversational AI, Robotics and Passive Monitoring. Key Takeaways Senior living communities need to invest in a robust basic technology infrastructure, what Ravi calls the “digital plumbing.” Most people live and age at home. In the U.S., senior living communities attract 10 to 12 percent of the elder population. Negative perceptions and exorbitant costs contribute to low demand. Voice technologies are a natural way to interact with elders. Conversational AI dispenses medication and sends verification via digital photography. Amazon’s Care Hub is a free feature in the Alexa app that allows remote check-in with an Echo device in the elders’ home and Alexa app on the adult child’s phone. Radar detects activity such as whether a person is vertical or horizontal. Artificial intelligence determines activity out of the norm and sends a warning.
33 min 7 sec
Widely known as the “Queen of Culture” in senior living, Denise Boudreau-Scott knows how to create places where people want to live, and staff want to come to work every day and give their best. Learn how concentrating on culture develops a deeper alignment of purpose across your organization, and an improved bottom line. About Denise Denise Boudreau-Scott is President of Drive, which helps aging services organizations improve the resident and staff experience and the bottom-line, through more engaged leaders and employees. A former nursing home and assisted living administrator, Denise is a serial volunteer. She co-founded and serves as a Board Member for the non-profit New Jersey Alliance for Culture Change. She is the current Chair of NAB’s Member Relations and Outreach Committee and a former member of the LNHA and RCAL Exam Writing Committees. Denise is also a former board member of the Pioneer Network. Denise received her Bachelor of Science in Gerontology from the University of Scranton. She obtained her Master in Health Administration from Cornell University where she is currently a lecturer, student mentor and serves as an Executive in Residence for the inaugural Executive Master of Health Administration program, the youngest person to be invited in the history of Cornell’s Health Administration program. Key Takeaways A poor culture is costly, causing difficulty with recruitment, high turnover, increased sick calls, decreased productivity, and lower resident satisfaction and census. Drive onboards new senior living communities with a culture assessment developed by the Barrett Values Centre that reveals the gap between what employees want and what they are currently experiencing. Each organization receives a culture score that can be compared to different organizations around the world, offering an actionable roadmap to a higher performance based on actual data. The pandemic has compelled organizations to focus on culture and employee health and well-being. Research shows that healthy organizational cultures are more resilient.
31 min 40 sec
A “Global Leading Woman in Wellness” offers her take on how purpose-built, resident-driven communities with a focus on health and wellbeing will impact senior living, and her new passion project: love a beacon for post pandemic business. About Mia Mia Kyricos is a globally respected thought-leader in the business of wellness, wellbeing and hospitality with a specialty in brand strategy and communications. She has developed, operated, and marketed wellness-driven brands and facilities across 100+ countries, most recently as Senior Vice President & Global Head of Wellbeing for the Hyatt Hotels Corporation, as well as Spafinder Wellness, Inc., Starwood Hotels & Resorts Worldwide, EXOS, and Kyricos & Associates LLC, her own strategic advisory firm. In 2019, Mia was named both “Global Leading Woman in Wellness” and “Cornell Alumna of the Year” by the Global Wellness Summit and Cornell University respectfully. Her work and expertise have been featured in popular business and trade publications including The New York Times, LA Times, CN Traveller, Smart Money, Skift, Travel & Leisure, Real Simple, Travel Weekly, Spa Business, Market Watch and more. She sits on the advisory boards of Wellness for Cancer and the Global Wellness Institute™, a 501c3 non-profit educational foundation which she helped to found. Mia aspires to help people live well, and given her latest research, to love more. Key Takeaways Wellness communities differ from wellness lifestyle real estateas they are more multi-dimensional. They are living breathing ecosystems. The best example of a US-based wellness community is Serenbe, a pioneering, cross generational model outside Atlanta. Simple tips to integrate love into your business: start meetings with a moment of gratitude; highlight on what's going well versus what's going wrong; manage people's strengths and accept their weaknesses versus trying to “develop” them.
22 min 1 sec
Known as senior living’s Ambassador of Play, Jessica Daily talks about the value of finding more opportunities for joy, laughter, and fun. She also discusses career opportunities and the progression of her profession from activities and recreation to programs and experiences. About Jessica Jessica Daily is the National Director of Resident Programs for Senior Lifestyle Corporation, a senior living management company based in Chicago IL. Jessica pursued circus arts and clowning for much of her youth. When she enrolled in the recreation program at SUNY Cortland, she disovered she could combine her love of the outdoors and passion for bringing joy to others. She earned a BSE degree in Recreation, Parks and Leisure Studies in 2001. She began her career as a Therapeutic Recreation Specialist in a skilled care setting. She then spent 14 years at Walden Place, an assisted living community: 10 years as Director of Resident Programs, 4 years as Sales and Marketing Director. In 2017 Jessica transitioned from Walden Place to the management company of Senior Lifestyle in a position of Divisional Director of Memory Care and Programming and was promoted to her current position in February of 2019. Jessica is a Certified Therapeutic Recreation Specialist (CTRS), Certified Laughter Yoga Instructor, and graduate of the ICAA Leader in Wellness Management Program (2019). She has been leading programs for older adults for 18years. Jessica enjoys bringing purpose, passion and a sense of playfulness to programming for people of all ages. Key Takeaways Play has lifelong value. Incorporating aspects of play into physical fitness programs for seniors has been shown to improve energy levels. Senior living communities can build connection through humor and shared laughter. Laughter has multiple benefits including improving immunity, elevating mood, and relieving pain. Play can seem dignified or not age appropriate to older people. Avoid childish toys and supplies, choosing adult materials for art projects and exercise programs. Bring in elements of play through fun music or wearing bright colors. It could be as simple as wearing a pair of crazy socks. A lot of planning goes into creating meaningful experiences. The position of Activities Director has been elevated to Program Directors and Life Enrichment Directors.
25 min 25 sec
Traci shares how Sunland’s home care services help older adults safely stay in their homes and combat loneliness during Covid-19, and how a cancer diagnosis allows her to go deeper with her clients. About Traci Traci Ahlstrom Beagley has been the Managing Partner of Sunland Home Care since its inception. In 1958, her great-grandfather and grandfather, Joe and Ross Farnsworth, built the first 55+ active adult community in the East Valley in Arizona. Since then, her father, Craig Ahlstrom, Sr. has developing several active adult communities in Mesa. Many of her memories growing up, involve serving and working with seniors. Sixty years later, she is following her family legacy. Traci graduated with a Bachelor’s of Interdisciplinary Studies Degree from Arizona State University with an emphasis on Business and Communication. In 2009, Traci opened Accent! Window Treatments. Her entrepreneurial spirit built a successful company that sold after five years. Then, in 2016, she was ready to start another company, Sunland Home Care. She has been actively involved in all aspects of the business. In 2018, Traci was diagnosed with stage 2 breast cancer. Although it has been difficult to fight the disease, she feels the experience has given her insight with seniors in a deeper and more meaningful way. Key Takeaways A 2016 AARP study shows that loneliness is costing the Medicare System 7 billion dollars a year. There is a trend toward “hospital at home”—it is less emotionally and psychologically disruptive and studies show it is less expensive. Despite the explosion in telehealth, Sunland offers private duty nursing and medical doctor appointments because there is no substitute for face-to-face interaction.
15 min 23 sec
Boomer expert Matt Thornhill shares why he believes close-knit, intentional communities are the future, and how Cozy Home Community™ is partnering with nonprofit, faith-based senior living providers to fulfill their missions. About Matt For almost 40 years Matt has been studying consumer behavior—as a Madison Avenue advertising executive, an interactive marketer, and more recently as a futurist and founder of the Boomer Project and the Institute for Tomorrow. As an expert on Boomers, Matt saw the significant unmet need for housing. He took his message on the road delivering the presentation, “The Future of Senior Living: How to be Netflix in a Blockbuster World.” The next step in the evolution is bringing the Cozy Home Community concept to life. Recent and past speaking clients include Walmart, Google, Verizon, P&G, Lowes, Samsung, Wells Fargo and Lincoln Financial. Frequently in the media, Matt has been featured in stories on NBC Nightly News, CBS Evening News, CNBC, The New York Times, The Wall Street Journal, and on NPR. Key Takeaways A colony of eight Cozy Homes are clustered in a “pocket neighborhood” encircling a common area for shared activities. Residents share common interests and “stories” (like retired teachers or musicians) Giving back is a founding principal. Every resident agrees to 12 hours of community service a month (like landscaping or helping neighbors with chores). Everyone has a role to play. Nonprofit, faith-based senior living providers are embracing the Cozy Home concept because their mission is to service the community at large. Technologies such as telemedicine and home grocery delivery apps are changing the senior living playing field by eliminating the need to offer a full range of health care and culinary options.
26 min 54 sec
From humble roots as a maintenance assistance in senior living to operator of a national healthcare firm serving 2,000 residents, Avi shares his insights “from the ground up.” He candidly talks Covid-19 casualties and the bright spots that have spurred industry innovation. About Avi Avi Satt is President & Co-founder of Sage Healthcare Partners & Allegria Senior Living. He is a growing and experienced healthcare operator on the East Coast, overseeing 2,000 residents and 1,000 employees. Sage operates within the full spectrum of Senior Living including Home Care, Independent Living, Assisted Living, Memory Care, and Skilled Nursing facilities. Sage and Allegria currently operate in New York, New Jersey, and Pennsylvania, with expansions in other states in the pipeline. In 2009, while still in college, Avi took a job in an Assisted Living facility as a maintenance assistant. He quickly found a love for the industry and has never looked back. He went on to the recreation department, then marketing and sales, and eventually, healthcare administration—experiencing all aspects of the senior loving field. Avi has also implemented programs for children with cancer and adults with special needs, behavioral, and cognitive issues. In 2014, Avi co-founded Sage Healthcare Partners and Allegria Senior Living with the simple goal of doing healthcare the right way. He combines his love for the industry and the residents with his encompassing knowledge to provide best in class care. Avi serves as the lead operator in all of Sage and Allegria's facilities, and has dramatically increased census in each facility, as well as raising regulatory compliance records across the board. Key Takeaways Senior living communities are investing in luxury amenities—pools, spas and putting greens are now considered the norm. The implementation of telemedicine is a gamechanger—residents can see a doctor at any hour for any issue without having to leave the facility. Remote patient monitoring (RPM) has moved into the 21st century. LiveCare’s Link+ device multipurpose smart tablet for RPM, mail, events, medication reminders, telehealth and communication with family. We will likely see more resident deaths from mental health issues and decline from lack of socialization than from the Covid-19 virus itself. Thank you to our Season 3 Sponsor Project Relevance! Project Relevancea boutique advisory group focused on bringing innovative products and services that advance the health and well-being of caregivers, older adults and those navigating end-of-life. Collaborating with a diverse and dynamic group of providers, professionals, consumers and funding sources, we help our innovators connect, solve and evolve in unique and relevant ways.
21 min 49 sec
Learn how engagement increases conversion from lead to lease. The principals of LE3 Solutions share techniques for creating an efficient and timely engagement process, and wellness programs that originate from research and collaboration with residents, staff, families, and prospects. About Sara and Kelly Sara Kyle, Ph.D, Founder & Principal, LE3 Solutions Sara Kyle has spent the last 12 years researching, designing, writing, and implementing resident well-being programs across the continuum of care. thrives in challenging settings, from leading and overseeing programming across 108 skilled nursing, assisted living and memory care communities to overseeing the charge for Holiday Retirement to transform their resident program in 260 communities. She is relentless when it comes to urging individual point solutions to integrate and share resident data. LE3 Solutions proprietary Organizational Culture of Wellness Readiness Assessment benchmarks organization readiness for current and future consumer needs and desires and recommends steps to move forward. Kelly Stranburg, M.Ed., Principal Kelly Stranburg has worked with aging adults for over 20 years, with 12 of those specific to the senior living industry. Over the years Kelly has supported over 30 CCRCs and many AL/MCs. Her most successful roles have been positions she has created from the ground up which has enabled her to analyze, identify needs and gaps, and create and implement solutions for the greater good of the residents which in turns supports the operators. Kelly is the creator of the award-winning Argentum Best of the Best Wellness Program for 2010, 2011, and 2012. She has been a featured columnist in the Journal on Active Aging and a selected speaker at national senior living and active aging conferences. Key Takeaways The foundation of engagement begins with understanding the individual. The personal details matter. Autonomy, resilience, connectedness, and purpose are better metrics than measuring satisfaction. Word of mouth referrals create ROI on engagement—happy residents talk to peers about their positive experience. ROI on engagement must be measured constantly—analyze data month over month Movement is crucial to wellbeing—it is devastating to physically lose the ability to pursue your passions and interests. Thank you to our Season 3 Sponsor Project Relevance! Project Relevance is a boutique advisory group focused on bringing innovative products and services that advance the health and well-being of caregivers, older adults and those navigating end-of-life. Collaborating with a diverse and dynamic group of providers, professionals, consumers and funding sources, we help our innovators connect, solve and evolve in unique and relevant ways.
25 min 36 sec
Kirsten Jacobs discusses how ageism and segregation negatively impact the senior living industry—based on her work co-leading LeadingAge’s ageism work on an America freed from ageism. She also shares key takeaways from the 2020 conference, and how Covid-19 could threaten industry progress. About Kirsten With nearly 20 years of experience in older adult housing and services, memory care, and long-term care management, Kirsten credits her four grandparents for her passion for the field. Her undergraduate thesis project, which focused on sharing art with older adults, set the stage for an ongoing interest in dementia and holistic wellbeing. Kirsten has held various positions—including administrator and executive director. Currently, she serves on the knowledge team at LeadingAge, a national association of elder serving organizations. As the director of dementia and wellness education, Kirsten leads LeadingAge’s dementia and wellness collaborative learning strategy and provides thought leadership to various audiences, including speaking/presenting and delivering technical assistance to LeadingAge members. Kirsten co-leads LeadingAge’s ageism work which supports the organization’s vision, an America freed from ageism. Kirsten earned a Master of Social Work (MSW) and gerontology certificate from Portland State University (Portland, OR) and a Bachelor of Arts (BA) in arts administration and a minor in studio art from Scripps College (Claremont, CA). Key Takeaways Ageism negatively effects senior living because if we don't value older adults as a community, country, and culture, we are not going to value the people, or the places, focused on them. There is a lack of evidence on the efficacy of separate memory care facilities. Covid-19 could shift the industry from a person-directed approach toward a more institutional model as infection control moves to the forefront. Senior living communities are finding more creative ways to create connection, such as hallway gatherings where residents meet in their doorways, and better use of outdoor spaces and nature. Thank you to our Season 3 Sponsor Project Relevance! Project Relevance is a boutique advisory group focused on bringing innovative products and services that advance the health and well-being of caregivers, older adults and those navigating end-of-life. Collaborating with a diverse and dynamic group of providers, professionals, consumers and funding sources, we help our innovators connect, solve and evolve in unique and relevant ways.
20 min 24 sec
Senior living veteran Jill Vitale-Aussem shares insights from her revolutionary book; why ageism and ableism undermine the industry, how current practices offering hospitality-like comfort and amenities for older adults are misdirected, and how Covid-19 has spurred innovation and opportunity. About Jill Jill Vitale-Aussem NHA, MMH serves as President & CEO of Christian Living Communities, a Colorado-based, not-for-profit, faith-based organization serving more than 3,000 older adults and their families through its 23 owned and managed communities located in six states as well as offering adult day, home care and consulting. She has over twenty years of experience leading nursing homes, assisted living and life plan communities. Prior to joining Christian Living Communities, she served as President and CEO of The Eden Alternative, an international non-profit organization focused on creating quality of life for older people and their care partners. She is a licensed nursing home administrator and a Reframing Aging facilitator. Jill is the author of Disrupting the Status Quo of Senior Living: A Mindshift and speaks internationally on topics including ageism, leadership and culture change. Key Takeaways Tackling ageism and ableism is the first step to make lasting change in any senior living community. Perceptions of aging as inevitable decline undermines opportunities senior living operators, staff, and residents. The Hospitality framework has a role to play, but a carefree, 5-star resort-like experience is actually detrimental to what we need to live a long and healthy life. The greatest longevity is with people who stay engaged with the activities of daily living. We need purpose. We need to have a role to play in our communities. To create community online, engagement needs to go beyond providing content. Older people can give back through technology rather than just being the recipient of services. Design alone does not change anything. Magic happens when the hardware (a new building) is designed to support the new software (a new culture and way of doing things). Access to nature has traditionally been limited in senior living communities to manage risk, especially as the level of care increases. The average nursing home resident gets outside for nine minutes a day. It is important to get people outside. It's not just building design, but how things are done on a daily basis. The tendency of senior living communities is to “bubble wrap people up to the point of suffocation.” A balanced approach to risk will support quality of lifeand give residents a life worth living. With Aging Services in the spotlight due to Covid-19, there is an opportunity to evaluate and make changes. New models of care and services and support will be born out of the pandemic.
25 min 32 sec