Evans on Marketing Podcasts

Professor Joel Evans

These podcasts are from Evans on Marketing, a multimedia blog:

https://evansonmarketing.com/

All Episodes

Brands including Taco Bell, Crockpot, Campbell’s, and Twitter have leaped into the ever-popularizing market, with more joining them by the day. This episode is also available as a blog post: https://evansonmarketing.com/2021/12/02/marketers-ramping-up-use-of-nfts/

Dec 2

2 min 45 sec

This episode is also available as a blog post: https://evansonmarketing.com/2021/11/30/worldwide-giving-tuesday-2021/

Dec 1

1 min 40 sec

The Wall Street Journal now devotes an entire section of its Web site to “Customer Experience.” Here, we highlight two of the articles found there. #customerexperience https://evansonmarketing.com/2021/12/01/customer-experience-practices/ This episode is also available as a blog post: https://evansonmarketing.com/2021/12/01/customer-experience-practices/

Dec 1

1 min 58 sec

Unlike in 2020, there is more in-store shopping this holiday season. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/29/where-people-holiday-shop-in-2021/

Nov 29

1 min 29 sec

With infographic. In 2021, Thanksgiving represents a more festive time. Due to fewer concerns about travel and family gatherings. This episode is also available as a blog post: https://evansonmarketing.com/2021/11/25/be-upbeat-about-thanksgiving-2021/

Nov 25

1 min 39 sec

Since USA Today is an independent source, we cite Black Friday deals enumerated there. We believe these represent actual savings, not shady claims by unscrupulous companies. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/24/black-friday-2021-deals/

Nov 24

2 min 55 sec

Through the following infographic, we offer a number of tips for you to shop smarter. Indeed, there should a valuable tip for everyone here. And probably more than one. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/23/follow-these-holiday-shopping-tips/

Nov 23

3 min 1 sec

We know a lot about Black Friday and Cyber Monday. But Small Business Saturday 2021 is also crucial. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/22/small-business-saturday-2021/

Nov 22

3 min 3 sec

Online Singles’ Day sales rose impressively each year. But less so this year. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/17/the-moderate-2021-sales-growth-for-singles-day/

Nov 17

2 min 22 sec

Here, we look at holiday shopping 2021 by generation. The research findings are interesting.  #holidayshopping #generations This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/16/holiday-shopping-2021-by-generation/

Nov 16

1 min 54 sec

The 18 countries examined include a vast majority of the largest podcast markets in the world. #podcast #global This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/11/the-popularity-of-podcasts-in-2021-and-beyond/

Nov 11

1 min 46 sec

One master’s degree appears to pay off for many people who finance their education: the MBA. Read on. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/09/analysis-shows-an-mba-is-worth-the-cost/

Nov 9

2 min 8 sec

For this post, we again turn to McKinsey. It identifies five major consumer themes for 2021. As shown in the chart. And described below it. #consumerinsights #2021shoppingtrends #McKinsey This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/04/2021-consumer-shopping-trends/

Nov 4

2 min 2 sec

Despite FTC warnings and regulations, deceptive practices continue. See how. #ftc #deceptivepricing #actualsale This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/11/02/shoppers-must-know-what-is-really-a-sale/

Nov 2

3 min 57 sec

According to Walmart, these toys rate highest according to kids themselves. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/28/top-toys-for-holiday-2021/

Oct 28

1 min 34 sec

Just a few years ago, augmented reality (AR) was in its infancy for retailers. Now, they use it more often. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/27/augmented-reality-and-holiday-shopping-2021/

Oct 27

1 min 57 sec

Big changes due to supply chain issues. We offer our 2021 smart holiday shopping tips in the form of an infographic. #supplychain #shoppingtips This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/26/2021-smart-holiday-shopping-tips/

Oct 26

2 min 52 sec

New research indicates that some consumers may already be fed up with all the holiday shopping ads. And we haven’t even made it out of October. #holidayshopping This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/25/has-holiday-advertising-2021-started-too-early/

Oct 25

2 min 6 sec

Read the post. From furniture makers to grocers, the world’s biggest companies flex their pricing power, taking advantage of consumers’ willingness to pay up for higher-end products.  This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/21/prices-and-supply-chain-disruptions/

Oct 21

2 min 21 sec

What about the longer-term future? One topic of great importance involves urban areas. With video #siemens #logitech #future #video This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/20/reimagining-cities-of-the-future/

Oct 20

1 min 36 sec

In this post, we highlight two 2022 infographics: (a) must-try marketing activities and (b) content marketing predictions.  This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/19/looking-ahead-to-marketing-in-2022/

Oct 19

1 min 39 sec

Unfortunately, the United States lags behind. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/13/allow-consumers-to-better-manage-their-privacy/

Oct 14

2 min 11 sec

Another way to gauge exceptional job success is by appearing highly in third-party rankings. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/05/forty-under-forty-for-2021/

Oct 11

2 min 7 sec

As marketers, it is important for us to understand what kinds of utterances and behavior fall into the impolite category.  This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/11/cultural-differences-globally/

Oct 11

1 min 37 sec

Annually, Ad Age honors 40 emerging marketing stars under 40 years of age. #40under40 #marketing #2021 #adage This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/21/the-state-of-digital-advertising-in-2021/

Oct 5

2 min 34 sec

We examine two aspects of shopping with cryptocurrency. The level of interest among consumers. And leading firms that accept cryptocurrency. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/10/04/consumer-shopping-interest-in-cryptocurrency/

Oct 4

3 min 11 sec

Here we present 50 interview questions from Glassdoor. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/30/50-interview-questions-from-glassdoor/

Sep 30

1 min 26 sec

By 2023 44.5% of warehouse fulfillment operators will have robots deployed to locations, and 37.5% of retailers measured will have robots working in-store. #robots #retail #warehouse This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/28/the-booming-use-of-robots-in-retailing/

Sep 28

2 min 4 sec

The less space taken up by nonessential information, the easier it is for the person reading the resume to concentrate on the salient details. #resume #jobsearch #career This episode is also available as a blog post: https://evansonmarketing.com/2021/09/27/resume-donts/

Sep 27

1 min 27 sec

In 2023, near-field-communications or other contactless technologies will generate over 220 billion U.S. dollars in transaction value. #payments #technology #mobilepayment  This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/23/proximity-mobile-payments-come-of-age/

Sep 23

2 min 32 sec

Social commerce is quickly becoming the holy grail of marketing. #socialcommerce #marketing This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/22/comparing-social-commerce-and-e-commerce/

Sep 22

1 min 44 sec

We examine enhancing YOUR negotiating skills. Both on the job and away from the job. #negotiationskills This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/20/enhancing-your-negotiating-skills/

Sep 20

1 min 28 sec

Over the last several years, fast-food chains faced more criticism about the unhealthy nature of their food. And they have strived to be more responsive. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/17/burger-king-looking-to-keep-it-more-real/

Sep 17

2 min 5 sec

Today , we look at the MIT Sloan Management Review on sustainability. It offers a series of articles on this very vital topic. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/15/mit-sloan-management-review-on-sustainability/

Sep 15

1 min 42 sec

“Industry Insights: Holiday Preparedness” is a new report curated by eMarketer. From the executive summary. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/14/early-shopping-insights-for-the-2021-holiday-season/

Sep 14

1 min 37 sec

LinkedIn is telling advertisers to prepare for the end of Stories, after the ephemeral videos failed to catch on among the professional social media set.  This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/13/goodbye-linkedin-stories/

Sep 13

1 min 42 sec

We honor September 11 by thinking about the things that unite us. Not those that divide us. As well as by being kind to the families whose loved ones perished. And appreciating the bravery and commitment of first responders. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/11/twentieth-anniversary-of-september-11-2001/

Sep 11

2 min 20 sec

Electric car fires due to their faulty batteries are worrisome to the industry. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/09/electric-cars-on-fire/

Sep 9

2 min 13 sec

Believe It Or Not: Cryptocurrency Is an Energy Hog This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/08/cryptocurrency-is-an-energy-hog/

Sep 8

1 min 58 sec

Cable TV providers engender a mixed bag of customer satisfaction. Why? Pricing. Bundled channels. Growing competition from streaming services. And more. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/07/customer-satisfaction-with-cable-tv/

Sep 7

1 min 54 sec

Please be safe and smart. 🙂 This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/06/happy-labor-day-2021/

Sep 6

2 min 32 sec

Today, we ask for YOUR support. Please donate to the Team Joel Cancer Walk. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/03/please-donate-to-the-team-joel-cancer-walk/

Sep 3

42 sec

Despite its phenomenal success, Amazon is at a crossroads. Why? It plans to move further away from its online business model. And open hundreds of physical stores. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/02/amazon-is-at-a-crossroads/

Sep 2

1 min 55 sec

Have YOU ever thought about being a career mentor? There are benefits for both mentors and mentees, This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/09/01/being-a-career-mentor/

Sep 1

1 min 32 sec

Pfizer-BioNTech may now engage in advertising. Not permitted under emergency use. That will raise company revenues. As well as encourage more people to get vaccinated. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/31/marketing-comirnaty-an-approved-covid-vaccine/

Aug 31

1 min 55 sec

Cybersecurity threats do not just occur with adults. More and more, younger people are vulnerable. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/30/cybersecurity-threats-aimed-at-students/

Aug 30

1 min 35 sec

The Indeed job search site offers a lot of great tips. For today, we examine its advice on career guide. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/24/a-simple-career-planning-process/

Aug 24

2 min 10 sec

For the first time in years, talk of inflation fears has taken center stage in mainstream economic discourse. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/23/current-inflation-rates-by-product-category/

Aug 23

1 min 50 sec

Interviewers will use such questions to inquire about specific examples in which you demonstrated various skills and behaviors in your career. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/18/how-to-answer-competency-based-interview-questions/

Aug 20

2 min 4 sec

To be considered as the best applicant for a job, you must communicate why. In a clear, detailed, and compelling way. This episode is also available as a multimedia blog post: https://evansonmarketing.com/2021/08/17/why-a-company-should-hire-you/

Aug 17

1 min 42 sec