Earned Media Podcast

By Eric Schwartzman

Experts discuss the art and science of earned influence and digital public relations.

  1. 1.
    Risks and Rewards of Artificial Intelligence with Cade Metz
    56:03
  2. 2.
    Building a Profitable Substack Newsletter with Isaac Saul
    47:56
  3. 3.
    Covering Innovation with Fast Company Tech Editor Harry McCracken
    58:46
  4. 4.
    Crypto Creator Coin Content Marketing with Joe Pulizzi
    1:03:48
  5. 5.
    Making the New York Times Bestseller List with Book Publicist David Ratner
    1:03:45
  6. 6.
    Tik Tok, Clubhouse and SVoD with Forbes Writer David Bloom
    1:05:55
  7. 7.
    Beyond the Bubble Filter with Peter Kafka at Recode
    53:24
  8. 8.
    How to Pitch BBC Technology Correspondent Rory Cellan-Jones
    1:01:24
  1. 9.
    Myth Busting Conversion Rate Optimization with Tim Ash
    49:49
  2. 10.
    Defending our Climate in the War Against Science with Joe Romm
    1:01:36
  3. 11.
    What Type of B2B Content Marketing is Most Effective?
    58:05
  4. 12.
    Climate Scientist Reveals Culprits in War Against Science
    1:02:00
  5. 13.
    The Big Fat B2B Content Marketing Checklist
    38:39
  6. 14.
    Getting Featured in VentureBeat with GamesBeat’s Dean Takahashi
    59:35
  7. 15.
    Adapting to Climate Change with David Pogue
    1:00:28
  8. 16.
    Mapping Content Marketing to Funnel Stages
    53:40
  9. 17.
    Guide to Pitching Angel Investors with Jeff Saling
    56:19
  10. 18.
    Essential Digital Marketing Skills for 2021
    45:35
  11. 19.
    2021 B2B Tech Public Relations Briefing
    58:40
  12. 20.
    Influencers Discuss Talkwalker 2021 Social Media Trends Report
    1:00:00
  13. 21.
    New Content Marketing Optimization Platform
    56:39
  14. 22.
    Managing Your Reputation on Google with Jason Barnard
    58:33
  15. 23.
    Email Marketing Best Practices for 2021
    1:09:18
  16. 24.
    Cause-Related SEO Puts Mission Before Math
    50:41
  17. 25.
    Algorithms, AI, and Accretion- Future of Digital Marketing in 2021
    44:49
  18. 26.
    How to Successfully Hire & Work With a PR Agency
    55:36
  19. 27.
    What is Brand Monitoring? How to Use Social Media Monitoring Tools to Get Actionable Insights.
    53:17
  20. 28.
    MIT Physicist Explains Science of Viral Content
    59:57
  21. 29.
    Boosting Social Media Engagement with Artificial Intelligence
    1:00:21
  22. 30.
    Racism in America: Now That We Can No Longer Ignore It, What Should We Do?
    1:08:03
  23. 31.
    How To Do a Live Streaming Webcast from Zoom to Social Media
    57:55
  24. 32.
    Future of Entertainment PR Post COVID-19
    59:24
  25. 33.
    How To Become a Forbes Councils Member
    57:49
  26. 34.
    Best Digital Marketing Tools with Linkedin Learning’s Martin Waxman
    2:02:13
  27. 35.
    How to Get Press Coverage with Digital PR
    1:02:08
  28. 36.
    Benefits of Brand Monitoring Tools for Social Media
    45:09
  29. 37.
    PR Tech Wednesdays – Podcast Edition
    1:00:27

Listen to Earned Media Podcast now.

Listen to Earned Media Podcast in full in the Spotify app

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Gary Vaynerchuck is powering Gary Vee TV, a new Twitter feed he launched in April, with Lately autogenerated video clips. The account, which is nearly 100% automated, has already got close to 10k followers.

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Jason Calacanis is an investor in the company, which emerged as the winner from LAUNCH ACCELERATOR program’s demo day.

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Lately’s Aha Moment

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Kate used to run a marketing agency.

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She came up with the idea of using AI to autogenerate social media posts while manually managing social media editorial calendars with spreadsheets for Walmart.

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While she mastered social media engagement and brand storytelling, generating a 130% ROI for her client, the process was a backbreaker. She knew there had to be a better way.

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In this podcast, we discuss:

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  1. Guiding a startup during COVID – How investor and customer engagement has changed.
  2. Key challenges marketers face when trying to increase social media engagement.
  3. Measuring the effectiveness of social media engagement to your business.
  4. Essential elements of an engaging social media post.
  5. What to do if you follow all the rules and consistently post good content but people just aren’t engaging with it.
  6. Great tactics for connecting with your audience and increasing engagement. 
  7. Main factors Lately’s algorithm uses to pick out viral content from long-form video.
  8. Should we be afraid of AI and which jobs are most at risk of replacement?
  9. What she’s learned from AI other than which words resonate with target customers.
  10. And much, much more.
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Subscribe to the podcast edition of PR Tech Wednesdays or join us live next Wednesday for the latest tips and tactics on how technology is changing earned media relations.

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Here’s a video of our discussion, which includes the product demo.

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Photo by Franck V. on Unsplash

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Subscribe to the podcast to be notified and Register to Attend the Live Webinars.

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The post Boosting Social Media Engagement with Artificial Intelligence appeared first on Eric Schwartzman.

","id":"7jRdn0erzWQVru4YSSIvcG","images":[{"height":640,"url":"https://i.scdn.co/image/ab6765630000ba8a6e69fb26db1173cb95057a1b","width":640},{"height":300,"url":"https://i.scdn.co/image/ab67656300005f1f6e69fb26db1173cb95057a1b","width":300},{"height":64,"url":"https://i.scdn.co/image/ab6765630000f68d6e69fb26db1173cb95057a1b","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en","languages":["en"],"name":"Boosting Social Media Engagement with Artificial Intelligence","release_date":"2020-07-23","release_date_precision":"day","type":"episode","uri":"spotify:episode:7jRdn0erzWQVru4YSSIvcG"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/f6902515584cc287ee23a22b598c04f8c001a201","content_type":"PODCAST_EPISODE","description":"If you’re white like me, it can be easy to think, “If I’m not racist…there’s no racism.” Or, “I don’t see it, so it must not be happening.”  But that would be denying the fact that the past influences the present or that our upbringing has no impact on our outlook.  And that would be… The post Racism in America: Now That We Can No Longer Ignore It, What Should We Do? appeared first on Eric Schwartzman.","duration_ms":4083907,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/1iXPjbcUUKK5aH7GPz0xtz"},"href":"https://api.spotify.com/v1/episodes/1iXPjbcUUKK5aH7GPz0xtz","html_description":"","id":"1iXPjbcUUKK5aH7GPz0xtz","images":[{"height":640,"url":"https://i.scdn.co/image/ab6765630000ba8a6e69fb26db1173cb95057a1b","width":640},{"height":300,"url":"https://i.scdn.co/image/ab67656300005f1f6e69fb26db1173cb95057a1b","width":300},{"height":64,"url":"https://i.scdn.co/image/ab6765630000f68d6e69fb26db1173cb95057a1b","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en","languages":["en"],"name":"Racism in America: Now That We Can No Longer Ignore It, What Should We Do?","release_date":"2020-07-03","release_date_precision":"day","type":"episode","uri":"spotify:episode:1iXPjbcUUKK5aH7GPz0xtz"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/7c8cf22af79884ca2da7837457e913667b97f4c3","content_type":"PODCAST_EPISODE","description":"The phone rang. It was Toyota digital marketing calling. It was one of those phone calls that was exciting, scary and life-changing, all at the same time. Mind you, this was many moons before coronavirus or on demand webinar services like Zoom, GoToMeeting and Google Hangouts existed. In fact, it was before live webinar marketing… The post How To Do a Live Streaming Webcast from Zoom to Social Media appeared first on Eric Schwartzman.","duration_ms":3475002,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/4d9GAIr51bTYbNaY5pK18A"},"href":"https://api.spotify.com/v1/episodes/4d9GAIr51bTYbNaY5pK18A","html_description":"","id":"4d9GAIr51bTYbNaY5pK18A","images":[{"height":640,"url":"https://i.scdn.co/image/ab6765630000ba8a6e69fb26db1173cb95057a1b","width":640},{"height":300,"url":"https://i.scdn.co/image/ab67656300005f1f6e69fb26db1173cb95057a1b","width":300},{"height":64,"url":"https://i.scdn.co/image/ab6765630000f68d6e69fb26db1173cb95057a1b","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en","languages":["en"],"name":"How To Do a Live Streaming Webcast from Zoom to Social Media","release_date":"2020-06-15","release_date_precision":"day","type":"episode","uri":"spotify:episode:4d9GAIr51bTYbNaY5pK18A"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/84b141020b71ab3e42ee5bdbf5ecd6faaf1e0f35","content_type":"PODCAST_EPISODE","description":"This week on PR Tech Wednesdays, a panel of public relations specialists from motion picture, music and television came together to discuss the state of the entertainment industry. Entertainment Panel Erik Deutsch, Excel PR – Clients include the California Film Commission and the Association of Film Commissioners International Wynter Mitchell Rohrbaugh – 10 years of… The post Future of Entertainment PR Post COVID-19 appeared first on Eric Schwartzman.","duration_ms":3564198,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/2wPZmQnbiCzMOy2ehnzVFS"},"href":"https://api.spotify.com/v1/episodes/2wPZmQnbiCzMOy2ehnzVFS","html_description":"

This week on PR Tech Wednesdays, a panel of public relations specialists from motion picture, music and television came together to discuss the state of the entertainment industry.

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Entertainment Panel

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Erik Deutsch, Excel PR – Clients include the California Film Commission and the Association of Film Commissioners International

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Wynter Mitchell Rohrbaugh – 10 years of experience covering premieres, celebrity interviews and press junkets.

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Alfred Hopton – A 24 year professional in entertainment publicity, talent relations and marketing. Talent producer for Penn & Teller Fool Us

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Staying current on advancements in PR Tech is an ongoing challenge.

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Don’t wait for the next big conference to find out what’s new.  Join me at PR Tech Wednesdays, every Wednesday from noon to 1pm Pacific Time for a weekly webinar on the latest in PR Tech.

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I’m a PR specialist, tech entrepreneur and best selling author who’s passionate about PR tech. These are in-depth conversations about the state of PR tech with thought leaders.

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Let’s track how tech is changing earned media relations together!

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The post Future of Entertainment PR Post COVID-19 appeared first on Eric Schwartzman.

","id":"2wPZmQnbiCzMOy2ehnzVFS","images":[{"height":640,"url":"https://i.scdn.co/image/ab6765630000ba8a6e69fb26db1173cb95057a1b","width":640},{"height":300,"url":"https://i.scdn.co/image/ab67656300005f1f6e69fb26db1173cb95057a1b","width":300},{"height":64,"url":"https://i.scdn.co/image/ab6765630000f68d6e69fb26db1173cb95057a1b","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en","languages":["en"],"name":"Future of Entertainment PR Post COVID-19","release_date":"2020-05-22","release_date_precision":"day","type":"episode","uri":"spotify:episode:2wPZmQnbiCzMOy2ehnzVFS"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/2229447523e2b748a2fc6d07f99ed390f7cd90df","content_type":"PODCAST_EPISODE","description":"While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the most influential business media brands in the world. As a result of their annual power lists, Forbes has an enormous brand cachet. It is a symbol of success and wealth, but it’s also so much more. It’s a community, helping business… The post How To Become a Forbes Councils Member appeared first on Eric Schwartzman.","duration_ms":3469001,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/3DtVctSlzXyeOFqhuvcYy2"},"href":"https://api.spotify.com/v1/episodes/3DtVctSlzXyeOFqhuvcYy2","html_description":"
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While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the most influential business media brands in the world.

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As a result of their annual power lists, Forbes has an enormous brand cachet.

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It is a symbol of success and wealth, but it’s also so much more.

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It’s a community, helping business leaders across a wide variety of industries connect and grow. Not to mention, share their hard-earned business insights with a captive audience of business professionals.

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One way in which Forbes has embraced community-building is through Forbes Councils which, for select leaders, offers a powerful platform for business success by offering members access to visibility, connections, and growth.

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I recently spoke to Ryan Paugh, COO / Co-Founder of The Community Company and the coauthor of Superconnector.

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In 2016, his company partnered with Forbes to launch Forbes Councils.

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This is not a Forbes Council Review. I am not a member so I have no first hand experience. But it is an interview with one if it’s founders, and its sheds light on the benefits of Forbes Council membership.

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Community Matters, Now More Than Ever

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In talking with Ryan, one of the common themes that came up was the importance of surrounding yourself with the right group of people if you want to be successful. We discussed Malcom Gladwell’s Outliers and how the highest achievers maneuver a finite group of very exceptional people around them.

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We also discussed how incredibly difficult this is to achieve in our modern-day social media era without some form of curation.

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Superconnector, the book Ryan co-wrote with his business partner Scott Gerber, touches on many of the same principles.

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They make a point to debunk the fallacy of “bigger is better” and actually dare readers to shrink the size of their inner circle. Scott even wrote a piece about this in the Harvard Business Review

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That’s one of the things that The Community Company focuses on with all of its projects, including Forbes Councils.

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Everything is by invitation only and applications are vetted by several members of their internal selection committee. In most cases, you’re also going to pick up the phone and talk to a member of their team.

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Share Your Insights & Expertise

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When Ryan and I spoke, we touched upon their company’s thesis: why thought leadership is so important. When you publish and share valuable, non-promotional content on a regular basis, it builds credibility, which then creates more business opportunities.

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When it comes to thought leadership on Forbes Councils, an editorial staff works with members to develop high quality content. Based on a comprehensive set of guidelines, member articles get published on Forbes.com as a Council Post. 

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Because it is a paid program, you are not becoming a Forbes contributor.

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Forbes Councils’ editorial staff reviews all submissions, not the Forbes editorial staff.

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The frequency in which a member can publish depends on a few things. First is the quality of the writing. Is it well thought out? Is it succinct? Is it interesting and credible?

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Second is their content approval process, which on average runs four to six weeks. So even if you’re firing on all cylinders, the reviewing process definitely slows things down.

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Forbes Councils provides editorial support to help helps develop top notch thought leadership content.
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Though, as Ryan points out, members often overlook the time it takes because of the value they get from working with a professional editor who can help them craft their ideas into a well-written piece of work that readers enjoy.

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Forbes Councils has members who publish only several times a year and keep returning because they see immense value in the opportunity. For the right person, it’s a great value.

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Curated Business Connections & Growth

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Forbes Councils also offers a wealth of opportunity to build your network, get mentored by industry peers, and achieve a higher level of business results. 

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One of the ways they do this is through a private, members-only app where members post business challenges and opportunities for each other, which in the crowded world of mainstream social media is a welcomed change of pace.

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Forbes Councils also regularly hosts meet ups for their members, which nowadays mostly happen virtually, and are focused on bringing industry-specific and geography specific groups together for more intimate peer masterminds.

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In a post COVID-19 world, in-person events will happen again, too, through a volunteer-based program where tenured members help the community facilitate regional get-togethers.

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If your business needs more hands-on support from an accredited expert, a stable of certified business growth coaches are available and offer consultative sessions as part of your membership. If you want to engage a coach in regular sessions, an additional fee to retain them can be added into your membership.

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What To Look For In a Business Community

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According to Ryan, the best membership communities promote generosity and goodwill amongst members. The technology and the platform you use isn’t nearly as important as the tone you set as a community leader. The people are the product.

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CMX Summit 2019
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In terms of other organizations operating communities that do it right, Ryan particularly likes the Community for Community Builders or CMX which is run by David Spinks, which was acquired by Bevy last year.

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Also worth noting, in this Fast Company article, where Ryan shares three things to look for in your search for the perfect community as well as some other examples of organizations who are doing it right.

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Conclusion

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We’re living in unpredictable economic times. Businesses of all shapes and sizes are anxious and working harder than ever before to keep the lights on, but there’s still hope.

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Strength in numbers, and we’re not talking Facebook-sized numbers, are offering business executives and entrepreneurs the support they need to keep their businesses afloat.

The difference between success and failure may truly be in the power of community. Whether it’s Forbes Councils, or a similar type of investment, maybe we should all stop and think about what communities we should be leaning into.

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Subscribe to the podcast to be notified and Register to Attend the Live Webinars.

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The post How To Become a Forbes Councils Member appeared first on Eric Schwartzman.

","id":"3DtVctSlzXyeOFqhuvcYy2","images":[{"height":640,"url":"https://i.scdn.co/image/ab6765630000ba8a6e69fb26db1173cb95057a1b","width":640},{"height":300,"url":"https://i.scdn.co/image/ab67656300005f1f6e69fb26db1173cb95057a1b","width":300},{"height":64,"url":"https://i.scdn.co/image/ab6765630000f68d6e69fb26db1173cb95057a1b","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en","languages":["en"],"name":"How To Become a Forbes Councils Member","release_date":"2020-05-15","release_date_precision":"day","type":"episode","uri":"spotify:episode:3DtVctSlzXyeOFqhuvcYy2"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/5cf0ed3137081516e8d9fb511c6b5c3d101dc7c0","content_type":"PODCAST_EPISODE","description":"Lumen 5, Persado, Yoast and the #AI in PR tool stack from the Chartered Institute for Public Relations are just someone digital marketing tools I discussed with Linkedin Learning instructor Martin Waxman (@martinwaxman) on the Earned Media Podcast. We started with a passage from Arundahti Roy’s essay which appeared in the Financial Times “The Pandemic… The post Best Digital Marketing Tools with Linkedin Learning’s Martin Waxman appeared first on Eric Schwartzman.","duration_ms":7333915,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/2dBOtTPI2LfNP1XAKOKBaR"},"href":"https://api.spotify.com/v1/episodes/2dBOtTPI2LfNP1XAKOKBaR","html_description":"

Lumen 5, Persado, Yoast and the #AI in PR tool stack from the Chartered Institute for Public Relations are just someone digital marketing tools I discussed with Linkedin Learning instructor Martin Waxman (@martinwaxman) on the Earned Media Podcast.

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We started with a passage from Arundahti Roy’s essay which appeared in the Financial Times “The Pandemic is a Portal” and talked about the opportunity to make intentional decisions about what practices to take with us as we travel through the portal to the new world, and which ones to disregard.

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Digital Marketing Tools

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18:23 – Anna Lebedeva of SEMrush shares B2B content marketing strategy

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23:46 – Serena Ehrlich of BusinessWire recommends thinking about your headline as a URL

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24:18 – How we use the Yoast for WordPress plugin to SEO

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25:58 – Sarah Evans‘s mention of the Ink for All web content optimization tool on last week’s video chat

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31:48 – Lumen 5, a video maker tool that turns words into videos

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36:43 – Persado, a new AI tool for generating optimized headlines

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43:09 – How Google’s new BERT AI algorithm will impact SEO

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48:39 – Article on Muck Rack about SWAK emails

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52:20 – CIPR’s #AIlinPR toolstack

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52:23 – Why we can’t live without Evernote

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Martin shared all kinds of useful info about all kinds of tools and tactics for leveraging tech and AI for public relations. I’ll be publishing another post with a complete list of the tools so subscribe to the blog of you want to make sure and get it.

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Subscribe to the podcast to be notified and Register to Attend the Live Webinars.

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Subscribe - Earned Media Podcast

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The post Best Digital Marketing Tools with Linkedin Learning’s Martin Waxman appeared first on Eric Schwartzman.

","id":"2dBOtTPI2LfNP1XAKOKBaR","images":[{"height":640,"url":"https://i.scdn.co/image/ab6765630000ba8a6e69fb26db1173cb95057a1b","width":640},{"height":300,"url":"https://i.scdn.co/image/ab67656300005f1f6e69fb26db1173cb95057a1b","width":300},{"height":64,"url":"https://i.scdn.co/image/ab6765630000f68d6e69fb26db1173cb95057a1b","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en","languages":["en"],"name":"Best Digital Marketing Tools with Linkedin Learning’s Martin Waxman","release_date":"2020-05-07","release_date_precision":"day","type":"episode","uri":"spotify:episode:2dBOtTPI2LfNP1XAKOKBaR"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/542907bd667c2ad96c1bc4ce3f0de5be847a80b5","content_type":"PODCAST_EPISODE","description":"Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But everybody knows how to get it. In this post, I’m going to share the digital PR strategies Sarah Evans (@prsarahevans) uses to generate media… The post How to Get Press Coverage with Digital PR appeared first on Eric Schwartzman.","duration_ms":3728759,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/611yv0phh22ua8XIWnKpPR"},"href":"https://api.spotify.com/v1/episodes/611yv0phh22ua8XIWnKpPR","html_description":"","id":"611yv0phh22ua8XIWnKpPR","images":[{"height":640,"url":"https://i.scdn.co/image/ab6765630000ba8a6e69fb26db1173cb95057a1b","width":640},{"height":300,"url":"https://i.scdn.co/image/ab67656300005f1f6e69fb26db1173cb95057a1b","width":300},{"height":64,"url":"https://i.scdn.co/image/ab6765630000f68d6e69fb26db1173cb95057a1b","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en","languages":["en"],"name":"How to Get Press Coverage with Digital PR","release_date":"2020-04-30","release_date_precision":"day","type":"episode","uri":"spotify:episode:611yv0phh22ua8XIWnKpPR"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/9d6bb55d15655429177d93f47a7e43ba6473824f","content_type":"PODCAST_EPISODE","description":"The benefits of brand monitoring tools for social media are not always apparent to the chief communications officers responsible for purchasing them. This is a conversation all about how to monitor your brand on social media. What is Brand Monitoring? If you have Google Analytics, why do you need premium social media monitoring tools, and… The post Benefits of Brand Monitoring Tools for Social Media appeared first on Eric Schwartzman.","duration_ms":2709190,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/5gLUydKwhTIOrdq1wK6pLd"},"href":"https://api.spotify.com/v1/episodes/5gLUydKwhTIOrdq1wK6pLd","html_description":"

The benefits of brand monitoring tools for social media are not always apparent to the chief communications officers responsible for purchasing them. This is a conversation all about how to monitor your brand on social media.

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What is Brand Monitoring?

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If you have Google Analytics, why do you need premium social media monitoring tools, and what’s the difference between social media analytics and social media monitoring? And if there are free tools for hashtag monitoring, why do you need a paid solution to track hastags?

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To users in the digital bubble, these are newbie questions. But to senior level communicators who are responsible client relationship and budget allocation, they may not be.

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On this edition of PR Tech Wednesdays, I had a chance to speak with Talkwalker CEO of the Americas Todd Grossman — who also happens to be a ballroom dancing aficionado and philanthropist — about his firm’s social media analytics and social media monitoring platform.

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Talkwalker is a premium traditional news and social media monitoring service, which provides a number of benefits over and above Google Analytics and other free hashtag tracking tools on the market today. I covered it in the 2020 Media Monitoring Buyer’s Guide, a vendor neutral report with a side-by-side features comparison chart, user ratings and reviews of 10 popular platforms.

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Social Media Monitoring

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\"\"
2020 Media Monitoring Buyer’s Guide
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By giving marketing and public relations professionals a way to monitor and listen to conversations, Talkwalker helps its clients discover the relevant pockets of conversation where their messages are most likely to resonate and engage others.

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In addition to providing a series of monitoring tools that can be customized to target specific segments of conversation in traditional and social media channels, Talkwalker also provides a number of pre-configured reports that make it easy to get a sense of where are important conversations are happening without needing to be a data analyst.

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Mapping Virality

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Talkwalker’s virality map, which allows clients to map out how conversations grow online over time. It’s among their most noble features because it allows you to see who the influencers are that truly expand the reach of a story or conversation, and we spoke at length about it.

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Todd also shared the common pain points he hears from clients considering social media monitoring solutions, and we speculated as to when LinkedIn will become available on social media monitoring platforms.

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Join @prsarahevans on 4/29/20 on the next PR Tech Wednesdays. Sign up at www.prtechwednesdays.com
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We also discussed the threat of artificial intelligence, the risk of replacement in marketing and public relations, and how Talkwalker integrates AI technology to process news and social media conversations.

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I hope you enjoy it. And I hope you’ll join us on next PR Tech Wednesday for a conversation with digital PR strategist Sarah Evans.

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The post Benefits of Brand Monitoring Tools for Social Media appeared first on Eric Schwartzman.

","id":"5gLUydKwhTIOrdq1wK6pLd","images":[{"height":640,"url":"https://i.scdn.co/image/ab6765630000ba8a6e69fb26db1173cb95057a1b","width":640},{"height":300,"url":"https://i.scdn.co/image/ab67656300005f1f6e69fb26db1173cb95057a1b","width":300},{"height":64,"url":"https://i.scdn.co/image/ab6765630000f68d6e69fb26db1173cb95057a1b","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en","languages":["en"],"name":"Benefits of Brand Monitoring Tools for Social Media","release_date":"2020-04-22","release_date_precision":"day","type":"episode","uri":"spotify:episode:5gLUydKwhTIOrdq1wK6pLd"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/a973e625b29977a76bc3a4949704a93439a2d36e","content_type":"PODCAST_EPISODE","description":"In this podcast, Bob Gold of Bob Gold & Associates and Kimberly Goodnight of Media Playground PR discuss the impact of the coronavirus on the public relations and media relations business. This is an audio replay of PR Tech Wednesdays, which you can attend live every Wednesday from 12-1pm PT. Sign up here. The post PR Tech Wednesdays – Podcast Edition appeared first on Eric Schwartzman.","duration_ms":3627148,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/4dLlouvMAb0GJS9SlROseE"},"href":"https://api.spotify.com/v1/episodes/4dLlouvMAb0GJS9SlROseE","html_description":"

In this podcast, Bob Gold of Bob Gold & Associates and Kimberly Goodnight of Media Playground PR discuss the impact of the coronavirus on the public relations and media relations business.

\n\n\n\n

This is an audio replay of PR Tech Wednesdays, which you can attend live every Wednesday from 12-1pm PT. Sign up here.

\n

The post PR Tech Wednesdays – Podcast Edition appeared first on Eric Schwartzman.

","id":"4dLlouvMAb0GJS9SlROseE","images":[{"height":640,"url":"https://i.scdn.co/image/ab6765630000ba8a6e69fb26db1173cb95057a1b","width":640},{"height":300,"url":"https://i.scdn.co/image/ab67656300005f1f6e69fb26db1173cb95057a1b","width":300},{"height":64,"url":"https://i.scdn.co/image/ab6765630000f68d6e69fb26db1173cb95057a1b","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en","languages":["en"],"name":"PR Tech Wednesdays – Podcast Edition","release_date":"2020-04-16","release_date_precision":"day","type":"episode","uri":"spotify:episode:4dLlouvMAb0GJS9SlROseE"}],"limit":50,"next":null,"offset":0,"previous":null,"total":37},"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/show/3UQAxEoMU6oQE4kUYworqg"},"href":"https://api.spotify.com/v1/shows/3UQAxEoMU6oQE4kUYworqg","html_description":"","id":"3UQAxEoMU6oQE4kUYworqg","images":[{"height":640,"url":"https://i.scdn.co/image/ab6765630000ba8a6e69fb26db1173cb95057a1b","width":640},{"height":300,"url":"https://i.scdn.co/image/ab67656300005f1f6e69fb26db1173cb95057a1b","width":300},{"height":64,"url":"https://i.scdn.co/image/ab6765630000f68d6e69fb26db1173cb95057a1b","width":64}],"is_externally_hosted":false,"languages":["en"],"media_type":"audio","name":"Earned Media Podcast","publisher":"Eric Schwartzman","total_episodes":37,"type":"show","uri":"spotify:show:3UQAxEoMU6oQE4kUYworqg"};