The Real Word

By One + Company

Welcome to The Real Word, hosted by real estate professionals and entrepreneurs Byron Lazine and Nicole White. Each week, Byron and Nicole share their word on current industry news, discuss rackets flooding the industry, and shout out a marketeer of the week.

  1. 1.
    2 Industry Controversies + a Webby Winner | The Real Word 178
    49:31
  2. 2.
    Race-Based Bias in RE, NAR’s 2020 Profile, + Generating over $100K on TikTok | The Real Word 177
    32:03
  3. 3.
    Buying Homes Sight Unseen, Communal Living + Winning Bidding Wars | The Real Word 176
    26:51
  4. 4.
    Millennial Homebuying Regrets, Buying Leads + Cryptocurrency in RE | The Real Word 175
    26:38
  5. 5.
    NAR’s Address Proposal, Housing Inventory Shortage + Home Staging | The Real Word 174
    19:09
  6. 6.
    A Controversial Proposal, $136M Montana Ranch + Knock Home Swap | The Real Word 173
    15:48
  7. 7.
    Real Estate Success through Personality | The Real Word Confessionals Episode 5
    27:07
  8. 8.
    Rising Lumber Costs, Bidding War Tactics + YouTubers Driving Demand | The Real Word 172
    22:02
  1. 9.
    How Biden’s Tax Proposals Affect RE, Zillow Zestimates + Leads Gone Cold | The Real Word 171
    22:36
  2. 10.
    Climate Housing Crisis, Zillow’s New Ads + Social Media Secrets | The Real Word 170
    35:11
  3. 11.
    Vacation Homes, Pandemic Moves + Videos You Should Make | The Real Word 169
    21:46
  4. 12.
    #1 Real Estate Coach Reveals ALL | The Real Word Confessionals Episode 4
    55:41
  5. 13.
    Office Space, End of the Exodus + a New Listing Video | The Real Word 168
    27:07
  6. 14.
    Learn from the Leader of the #1 Large Team in New Jersey | The Real Word Confessionals Episode 3
    45:45
  7. 15.
    76 All-Cash Offers, Roaming Cat + Eviction Ban | The Real Word 167
    21:50
  8. 16.
    1.6 Million on TikTok: Zachary Foust | The Real Word Confessionals Episode 2
    39:04
  9. 17.
    Agents as Employees, Generate Listings + TikTok | The Real Word 166
    35:07
  10. 18.
    The Broke Agent and an Agent for Drake | The Real Word Confessionals Episode 1
    52:48
  11. 19.
    Rising Rents, Financing Alternatives + Becoming Drake's Agent | The Real Word 165
    19:04
  12. 20.
    Opendoor's Expansion Plans, Google Alerts + Viral Listings | The Real Word 164
    20:40
  13. 21.
    Zillow Shareholder Letter, Compass Acquisitions + Direct Mail | The Real Word 163
    27:31
  14. 22.
    Instashowing vs. ShowingTime, Redfin acquires RentPath + Kardashian-West Assets | The Real Word 162
    22:04
  15. 23.
    Stop blaming Zillow, Buyer's Regret + Buyer Letters | The Real Word 161
    22:57
  16. 24.
    Zillow acquires ShowingTime, Cardone’s role with eXp + The Weeknd’s $7M branding | The Real Word 160
    32:39
  17. 25.
    Millennials in the Market, Time-Wasters + IG Reels | The Real Word 159
    21:39
  18. 26.
    Episode 158: Building Brand, Realities of the 2021 Market + Hilfiger's Estate Sale
    23:27
  19. 27.
    Episode 157: United Van Lines' Migration Study, 72 Sold + 2021 Events
    25:39
  20. 28.
    Episode 156: Swanepoel Trends Report: Part 2
    31:42
  21. 29.
    Episode 155: Swanepoel Trends Report: Part 1
    29:08
  22. 30.
    Episode 154: Brad Inman’s 2021 Predictions
    30:45
  23. 31.
    Episode 153: 2021 Predictions, Neverland Ranch + Swanepoel Trends
    27:45
  24. 32.
    Episode 152: Inman's 2020 Predictions, Home Design + Social Media Trends
    31:45
  25. 33.
    Episode 151: Lead Gen $, HousingWire's Acquisition + Netflix's $25M Donation
    22:10
  26. 34.
    Episode 150: 2021 Forecast, Overpriced Listings + Outsourcing Marketing
    32:56
  27. 35.
    Episode 149: Listing Video Debate, Booming RE Industry + CoStar's Acquisition
    33:53
  28. 36.
    Episode 148: Verify Sources, Simple Home Updates + Holiday Emails
    23:58
  29. 37.
    Episode 147: Impact of Vaccines + NAR’s Ethics Changes
    28:55
  30. 38.
    Episode 146: NAR on School Rankings, New Agent Mistakes + TV Debate
    20:13
  31. 39.
    Episode 145: Zillow's Biggest Threat + Leave Politics Aside
    21:15
  32. 40.
    Episode 144: Buyer Bots, Odd Contingencies + VRBO Ski Cabin
    23:10
  33. 41.
    Episode 143: Hidden Seller Costs, Airbnb Rentals + Branded Gifts
    24:07
  34. 42.
    Episode 142: Ignore Zillow at your own risk, Top States for Inbound Moves + Serhant Brokerage
    28:08
  35. 43.
    Episode 141: NAR's Lawsuit, Out of State Buyers + Disinfection Rooms
    39:07
  36. 44.
    Episode 140: Zillow the Brokerage, The Social Dilemma + an Artificial Surf Park
    28:38
  37. 45.
    Episode 139: Referral Fees, Markets in Trouble + TikTok for Business
    26:51
  38. 46.
    Episode 138: Buyer Agent Behavior, Broadband + Cluttercore
    26:43
  39. 47.
    Episode 137: Fall Market, Airbnb + Gen Blue
    21:00
  40. 48.
    Episode 136: Bidding Wars + Negotiation
    23:19
  41. 49.
    Episode 135: When to Walk Away, Buyer Beliefs + Jerry Seinfeld's Opinion Piece
    25:44
  42. 50.
    Episode 134: Foreclosures, Seller Beliefs + Themed Airbnbs
    25:01

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