Talking Email with Postmark


Welcome to Talking Email with Postmark, a new podcast mini-series brought to you by Wildbit, the makers of Postmark. On this podcast, you'll get a behind the scenes look at how Wildbit, a thirty-person SaaS company, approaches customer communication across three distinct SaaS products. We’ll cover a wide-range of topics from email template design to blacklist monitoring and discuss some key considerations and important lessons that we've learned along the way.

All Episodes

Anna Ward, the Head of Deliverability at Postmark, gives us an in-depth look at bounces. We discuss what bounces are, why they happen, and what can be done about them. If you’re looking for tips to improve bounce handling for your app be sure to tune in!

Dec 2019

45 min 53 sec

Rian Van Der Merwe, the Product Manager for Postmark, and Brian Kerr, a member of the Postmark customer success team, come together to discuss how we’ve aligned our customer success & product teams to help solve customer issues and make product improvements. We’ll take a closer look at useful strategies and tactics that we’ve recently implemented to help our teams stay aligned so that we can better act on customer feedback to improve the overall customer experience.

Nov 2019

39 min 24 sec

Andrew Theken, Software Architect for Postmark, and Chris Nagele, CTO of Wildbit (Postmark’s parent company) discuss how SMTP, the protocol that powers email, came into being and explore how the protocol has evolved in a — dare we say — elegant way to keep up with the demands of modern users; Shoehorning rich text, cat gifs, security features, and unicorn emojis into a system that was designed almost 40 years ago.

Sep 2019

1 hr

Sean McAfee, Director of TechOps at JazzHR, and Patrick Graham, technical lead on Postmark’s customer success team, talk to us about inbound email processing. We discuss how inbound processing and parsing works and then explore how JazzHR, a leader in the recruiting software industry, utilizes this functionality to power two-way messaging for their platform. By providing this behind the scenes look into two-way message processing, we hope that you’ll come away with some ideas on how you might be able to implement inbound email for your business or side-project.

Sep 2019

51 min 33 sec

Anna Ward, Postmark’s Head of Deliverability, discusses her path to becoming an email deliverability expert and explores a handful of the most bizarre and extreme email deliverability edge-cases that she’s encountered throughout her career. We cover a wide-range of topics from list bombing to clandestine spamming. By exploring the factors that contributed to these catastrophic deliverability events we hope that you’ll come away with some ideas on how to protect and improve email deliverability for your business or side project.

Aug 2019

1 hr 13 min

Matt West and Derek Rushforth, both tenured designers at Postmark, discuss their respective paths to design and share real-life examples of how we’ve approached designing and testing templates here at Postmark. They cover, how to approach transactional email design, tools and tips to make the design process more seamless, and introduce a few Postmark template features and functionality that make email design and implementation more straightforward for designers and developers alike. Matt and Derek touch on all of the considerations you need to keep in mind when designing transactional email templates for your web-application. Don't miss out.

Aug 2019

55 min 57 sec

Chris Bowler, head of Customer Success for our latest SaaS product, Conveyor, and Ilya Sabanin, the product manager and developer on the Conveyor team, discuss how we’ve approached customer communication planning and development for our SaaS products. We’ll start by exploring communication requirements for early-stage SaaS products like Conveyor, and then take a closer look at how those requirements evolve overtime as products mature. Chris and Ilya touch on many of the considerations you need to keep in mind when planning customer communication for your product. Don't miss out.

Aug 2019

1 hr 1 min