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The Science of Social Media

By Buffer

Each week the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners.

  1. 1.
    No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-1909/24/2020
    13:12
  2. 2.
    How Local Businesses Can Crush It On Social (And Keep Customers Coming Back... Without Spending a Dime)08/13/2020
    16:33
  3. 3.
    Measuring Social Media Success Using Data 07/09/2020
    8:17
  4. 4.
    How to Sell More Online06/25/2020
    13:12
  5. 5.
    Inside Buffer's Formula for Customer Engagement on Social Media05/26/2020
    18:27
  6. 6.
    How to Stay on Top of an Ever-Changing Industry in 30-Minutes Per Day05/11/2020
    13:16
  7. 7.
    Adapt and Thrive — Social Media Advice to Get You Through (Part Two)04/30/2020
    12:40
  8. 8.
    Adapt and Thrive — Social Media Advice to Get You Through (Part One)04/23/2020
    13:22
  1. 9.
    Why Brands Shouldn't Overlook Pinterest (Plus 3 Strategies You Can Use Today)04/06/2020
    9:22
  2. 10.
    What’s Next for Instagram? New Strategies to Make Your Brand Stand Out03/30/2020
    14:42
  3. 11.
    How a VP of Marketing Looks at Social Media Metrics03/23/2020
    14:32
  4. 12.
    Social Media Management in Times of Crisis03/19/2020
    12:10
  5. 13.
    Encore: Inside the Facebook Ads of Your Competitors03/09/2020
    12:56
  6. 14.
    Encore: A Crash Course in Microcopy for Social Media Captions03/02/2020
    13:42
  7. 15.
    Encore: Marie Kondo-ing Your LinkedIn — The LinkedIn Audit Blueprint to Help Your Profile Shine02/25/2020
    16:18
  8. 16.
    Find the Best Times to Post on Social Media 02/17/2020
    9:27
  9. 17.
    How to discover what works: Our guide to social media experiments 02/10/2020
    10:28
  10. 18.
    How the Instagram Algorithm Works in 2020 (Plus a New Stories Feature)02/04/2020
    9:29
  11. 19.
    11 Thumb-Stopping Instagram Stories Design Tips 01/27/2020
    10:00
  12. 20.
    How Brands Can Leverage Pinterest To Make Sales01/20/2020
    8:46
  13. 21.
    Encore: The 7 Important Skills You Need to Be a Successful Social Media Marketer01/06/2020
    13:03
  14. 22.
    Encore: 8 Fun Things to Try on Instagram You Probably Haven't Thought of Before12/30/2019
    14:32
  15. 23.
    Introducing: Breaking Brand, Episode One12/16/2019
    24:14
  16. 24.
    The Best Instagram Stories of 201912/09/2019
    11:16
  17. 25.
    Why social commerce will rule social media in 202012/02/2019
    12:42
  18. 26.
    The Complete, Actionable Guide to Marketing Personas11/25/2019
    12:46
  19. 27.
    Brand Secrets for Standing Out in a Crowded World11/18/2019
    12:34
  20. 28.
    BFCM: Last-Minute Black Friday + Cyber Monday Marketing Ideas for Social Media11/12/2019
    12:56
  21. 29.
    A Crash Course in Building Custom Audiences for Your Social Media Ads11/04/2019
    12:25
  22. 30.
    Bonus: Introducing Buffer’s new podcast series 'Breaking Brand'10/31/2019
    2:51
  23. 31.
    9 Social Media Goals You Can Set for Your Business (and How to Track Them)10/28/2019
    13:04
  24. 32.
    The Keys to Epic Engagement on Social Media10/22/2019
    11:03
  25. 33.
    News Roundup: The Future of Facebook, Pinterest's Latest Changes, the Most Popular Stories, and More10/14/2019
    12:55
  26. 34.
    How to Schedule Instagram Stories (Plus 10 Ideas for What to Make Next)10/07/2019
    12:43
  27. 35.
    The Science Behind the Best Instagram Bios09/30/2019
    12:44
  28. 36.
    ​​How to Use Instagram to Increase Your Sales: Proven Strategies from the Pros09/23/2019
    14:14
  29. 37.
    Inside the Facebook Ads of Your Competitors: How to Research, What to Learn09/16/2019
    12:57
  30. 38.
    Can You Make a Great Six-Second Ad? Here’s What We Learned From the Best09/09/2019
    12:01
  31. 39.
    Magical Ways to Measure Social Media Attribution09/03/2019
    13:10
  32. 40.
    How to Find a Fantastic Agency to Help With Your Social Media Marketing08/26/2019
    13:00
  33. 41.
    A Crash Course in Microcopy for Social Media Captions08/19/2019
    13:37
  34. 42.
    Reddit Marketing Strategies for Those Who Don't Have Time for Reddit Marketing08/12/2019
    13:53
  35. 43.
    How to Get the Very Most out of Buffer (Tips From the Team)08/05/2019
    14:15
  36. 44.
    Grade Your Marketing for Free With These 10+ Tools 07/29/2019
    13:00
  37. 45.
    Inside the World of Micro-Influencers, the Influencer Strategy Getting the Best Results Today07/22/2019
    12:52
  38. 46.
    Best Instagram Apps for Marketers: The Rise of the Single-Job, Standalone App07/15/2019
    12:10
  39. 47.
    The Best New Pinterest Marketing Strategies Working Today07/08/2019
    14:21
  40. 48.
    8 Fun Things to Try on Instagram You Probably Haven't Thought of Before07/01/2019
    13:47
  41. 49.
    How tentree created a record-breaking Instagram campaign 06/26/2019
    31:19
  42. 50.
    Need a Chatbot Marketing Strategy? We've Got You Covered06/24/2019
    15:07
  43. 51.
    Marie Kondo-ing Your LinkedIn: The LinkedIn Audit Blueprint to Help Your Profile Shine06/17/2019
    16:00
  44. 52.
    The Most Essential (and Surprising) Social Media Statistics and Facts of 201906/10/2019
    14:51
  45. 53.
    Tiny Tips for Delivering Out-of-This-World Customer Support on Social Media06/03/2019
    14:07
  46. 54.
    What If Instagram Got Rid Of Likes? Plus Even More Social Media What Ifs05/28/2019
    14:00
  47. 55.
    The 7 Important Skills You Need to Be a Successful Social Media Marketer05/20/2019
    12:23
  48. 56.
    Why Brands are Turning to Spotify as the Next Big Social Platform05/13/2019
    15:29
  49. 57.
    How to Get (Real!) Followers on Social Media in 201905/06/2019
    14:07
  50. 58.
    Why Isn't Anyone Talking About Live Video Anymore? The Current State of Live04/29/2019
    11:31
  51. 59.
    (SSM Selects) 6 Proven Instagram Marketing Tactics to Grow Followers and Engagement04/22/2019
    12:24
  52. 60.
    6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity04/15/2019
    14:30
  53. 61.
    8 Unexpected Marketing Lessons from History’s Most Influential Leaders04/08/2019
    13:45
  54. 62.
    How to Turn Fans and Customers Into Brand Champions in 201904/01/2019
    12:58
  55. 63.
    (SSM Selects) 6 Rules for Great Storytelling as Told by Pixar03/25/2019
    14:45
  56. 64.
    The Art of Copywriting: How to Write Better Captions and Tell Stories that Get Engagement03/18/2019
    11:40
  57. 65.
    9 Proven Techniques to Improve Your Instagram Content (Feed + Stories)03/11/2019
    13:58
  58. 66.
    7 Easy Ways to Improve Your Retargeting Ad Campaigns03/04/2019
    14:06
  59. 67.
    Does Vertical Video Make a Difference in Results? We Spent $6,000 on Experiments to Find Out02/25/2019
    15:41
  60. 68.
    How Nike, Square, Blenders Eyewear, and Other Top Brands Approach Instagram Marketing in 2019 (New Case Studies)02/19/2019
    14:35
  61. 69.
    The Top 10 Social Media Marketing Tools Brands are Using to Succeed in 201902/11/2019
    13:41
  62. 70.
    How Top Ecommerce Brands Use Shopping on Instagram to Drive Sales and Growth02/04/2019
    14:51
  63. 71.
    The State of Social 2019 Report: Insights From More Than 1,800 Marketing Professionals01/28/2019
    13:55
  64. 72.
    6 Powerful Psychological Biases And How They Influencer Human Behavior Online01/21/2019
    13:12
  65. 73.
    The Most In-Demand Skills of 2019 (According to LinkedIn), YouTube’s Big Advertising Opportunity, The Ultimate Facebook Engagement Guide, and More!01/14/2019
    13:29
  66. 74.
    What 777,367,063 Facebook Posts Tell Us About Successful Content in 2019 (New Research)01/07/2019
    13:35
  67. 75.
    5 Data-Backed Social Media Marketing Trends You Need to Know for 201901/02/2019
    14:25
  68. 76.
    (SSM Selects) 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level12/26/2018
    14:39
  69. 77.
    13 Social Media Experts Share Their Biggest Piece of Marketing Advice12/17/2018
    14:45
  70. 78.
    How to Use Video Content to Raise Brand Awareness and Sell Your Product12/10/2018
    13:11
  71. 79.
    A Marketer's Guide to Decoding Social Media Algorithms in 201912/03/2018
    12:58
  72. 80.
    We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands (New Research)11/26/2018
    13:35
  73. 81.
    Instagram Stories Strategy: How Businesses Can Create Thumb-Stopping Stories Content11/19/2018
    12:43
  74. 82.
    Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)11/12/2018
    12:13
  75. 83.
    7 Invaluable Marketing Skills That Help Top Teams Produce Consistently Great Content11/05/2018
    12:28
  76. 84.
    9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)10/29/2018
    13:23
  77. 85.
    How to Launch on Product Hunt Like a Pro, Lessons from 17.2 Million Twitter Impressions, 4 Key Facebook Trends for 2019, and More!10/22/2018
    15:02
  78. 86.
    Influencer Marketing: The A to Z Guide on Getting Started and Calculating ROI10/15/2018
    12:11
  79. 87.
    Neuromarketing: Surprising Facts Businesses and Marketers Should Know10/08/2018
    13:55
  80. 88.
    Instagram’s Co-Founders Step Down, Vertical Video Gains Momentum, Facebook Launches Stories Ads, and More!10/01/2018
    14:50
  81. 89.
    How Two Brands Generate Hundreds of Thousands in Revenue on Social Media, Big News from Twitter, New LinkedIn Ad Formats, and More!09/24/2018
    12:49
  82. 90.
    How to Discover Irresistible Content Ideas Using Reddit, YouTube, Quora, and Other Social Networks09/17/2018
    11:11
  83. 91.
    5 Proven LinkedIn Marketing Tips to Grow Your Company Page 600% Faster09/10/2018
    13:08
  84. 92.
    A Brand New Facebook Guide to Creating Video, The Shift to Instagram Stories Ads and Messenger, 5 YouTube Facts You Can’t Miss, and More!09/04/2018
    14:53
  85. 93.
    We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands (New Research)08/27/2018
    14:32
  86. 94.
    Facebook Redesigns Pages as Reach Declines, 5 Fascinating Facts About Gen Z, the ROI of Meme Accounts, and More!08/20/2018
    14:51
  87. 95.
    7 Psychology Facts That All Social Media Marketers Should Know08/13/2018
    15:34
  88. 96.
    Everything You Need to Know about Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More!08/06/2018
    16:40
  89. 97.
    6 Old School Marketing Tactics That Still Work on Social Media07/30/2018
    12:07
  90. 98.
    752,626 Facebook Ads Analyzed, How One eCommerce Store Generated 41,000 Emails and 10,000 Followers, New Social Media Tools, and More!07/23/2018
    14:04
  91. 99.
    How to Sell Your Product or Service on Instagram Like the Pros07/16/2018
    13:39
  92. 100.
    A Customer-Focused Social Media Strategy to Increase Engagement and Social ROI07/09/2018
    12:45
  93. 101.
    Instagram IGTV (Television for the Mobile Generation) - How it Works Plus An Exclusive Creators Guide07/02/2018
    12:29
  94. 102.
    One Million Downloads, One Hundred Episodes, Two Co-Hosts, and One Random Show06/25/2018
    26:38
  95. 103.
    99: How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know)06/18/2018
    13:58
  96. 104.
    98: 2018 State of Social Media Marketing Industry Report (What the Future Holds for Businesses)06/11/2018
    12:05
  97. 105.
    97: 10 Proven Social Media Tips for Small Businesses and Entrepreneurs06/04/2018
    13:02
  98. 106.
    96: 50+ Marketers On How to Prove Social ROI, Where Video Marketing is Headed in 2018, Exciting New Instagram Features, and More!05/29/2018
    13:40
  99. 107.
    95: YouTube Marketing 101: How We Grew Our Channel By 59% in 30 Days05/21/2018
    14:11
  100. 108.
    94: GDPR: New Data Privacy Laws and Important Changes Businesses and Marketers Need to Know05/14/2018
    12:49
  101. 109.
    93: Facebook F8 Recap: The Biggest Announcements Marketers Need to Know & Why They’re Important05/07/2018
    15:17
  102. 110.
    92: 20+ Key Social Demographic Facts, Facebook Q1 Earnings Report is Here, What Elon Musk Taught the Co-Founder of HubSpot, & More!04/30/2018
    18:02
  103. 111.
    91: Your Personal Brand: Why It's The Most Important Career Asset You Own04/23/2018
    13:37
  104. 112.
    90: 21 Actionable Facebook and Instagram Video Tips You Can Try Today04/16/2018
    14:10
  105. 113.
    89: The Best Times to Post on Social (According to Research), LinkedIn Launches Video Ads for Businesses, GIPHY Marketing Ideas, & More!04/09/2018
    13:57
  106. 114.
    88: The 10 Top New Social Media Tools to Try in 2018 for Marketers04/02/2018
    13:15
  107. 115.
    87: Facebook & Cambridge Analytica (What You Need to Know), 3 Must-Read Social Media Books in 2018, Instagram Algorithm Changes, and More!03/26/2018
    13:22
  108. 116.
    86: 11 Content Creation Hacks: Strategies & Tools to Take Your Social Media to the Next Level (Plus a Big Announcement!)03/19/2018
    15:38
  109. 117.
    85: 6 Rules For Great Storytelling & Why Stories Are Your Most Important Social Media Asset03/12/2018
    14:15
  110. 118.
    84: Instagram Marketing Growth: 3 Proven Tactics To Grow Followers & Engagement (Plus An Exciting Announcement!)03/05/2018
    16:52
  111. 119.
    83: The State of Video Marketing in 2018, Big Changes Coming to Twitter, and Our Top 3 YouTube Hacks for Brands02/26/2018
    11:55
  112. 120.
    82: Habits of Successful Marketers, The Science of Confidence in Leadership, Why We're Always Learning, and More!02/19/2018
    12:48
  113. 121.
    81: The New Facebook Algorithm: Secrets Behind How It Works & What You Can Do To Succeed02/12/2018
    12:41
  114. 122.
    80: Is The News Feed Gone Forever?, Instagram’s Exciting API Change, Paying For Social Media Followers, and More!02/05/2018
    12:18
  115. 123.
    79: Are 3rd-Party Social Media Tools Penalized? Our 200+ Post Study On Reach & Engagement01/29/2018
    11:33
  116. 124.
    78: State of Social Media 2018 Report: 1,700+ Marketers Share Brand New Insights01/22/2018
    15:33
  117. 125.
    77: Big Changes To The Facebook News Feed: What To Know & How It Will Affect Your Strategy01/15/2018
    13:09
  118. 126.
    76: 21 Experts Talk Biggest Social Media Mistakes, Zuckerberg Wants To Fix Facebook, Our Results With Twitter Promote Mode, & More!01/08/2018
    12:28
  119. 127.
    75: The 5 Biggest Social Media Trends For 2018 & What They Mean For You01/02/2018
    13:49
  120. 128.
    74: New Instagram Features, Netflix Trolls Its Users on Twitter, Facebook Messenger For Kids, & More!12/18/2017
    10:26
  121. 129.
    73: Social Media's Top 10 Posts of 2017 & Why They Worked12/11/2017
    14:28
  122. 130.
    72: What Does Facebook Know About You? The Truth Behind All That Data12/04/2017
    13:44
  123. 131.
    71: The $177,843 Facebook Ad Test, Current State of Messaging, Tweetstorms, & More!11/27/2017
    12:00
  124. 132.
    70: How to Effortlessly Create Instagram Stories & Why They're a Major Opportunity for Brands11/20/2017
    16:40
  125. 133.
    69: The Silent Rise of LinkedIn To 500M Members: What Marketers Need To Know For 201811/13/2017
    11:20
  126. 134.
    68: Facebook Organic Reach Continues To Decline, Our Chat with Gary Vee, LinkedIn Video, and More!11/06/2017
    11:20
  127. 135.
    67: 5 Under-the-Radar Social Media Studies to Make You A Smarter Marketer10/30/2017
    14:20
  128. 136.
    66: Creative Facebook Messenger Marketing Strategies You Can Try Today10/23/2017
    16:44
  129. 137.
    65: 8 Tips To Quickly Master Social Media for Businesses & Entrepreneurs10/16/2017
    19:10
  130. 138.
    64: The 15-Minute Experts Guide to Facebook Advertising10/09/2017
    15:29
  131. 139.
    63: Why We Think Social Media Is For Branding & Engagement, Not Traffic or Revenue10/02/2017
    15:20
  132. 140.
    62: Top 9 Books Every Social Media Marketer Should Read & What Makes Them Great09/25/2017
    17:10
  133. 141.
    61: Why Facebook Is Blue - The Science of Colors In Marketing & Social Media09/18/2017
    13:15
  134. 142.
    60: Understanding the Facebook and Instagram Algorithms [7 Key Factors That Determine Success]09/11/2017
    13:36
  135. 143.
    59: Proven Ways to Get More Views, Engagement, and Shares for Your Facebook Videos09/05/2017
    12:43
  136. 144.
    58: Creating Truly Remarkable Marketing & Social Media Content That Lasts08/28/2017
    23:42
  137. 145.
    57: 7 Surprising Facts Behind Why People Like, Comment, and Share On Social Media08/21/2017
    12:36
  138. 146.
    56: 10 Captivating Instagram Stories Content Ideas and Our Favorite Tools to Create Them08/14/2017
    14:13
  139. 147.
    55: 5 Exciting Social Media and Marketing Trends to Know in 201708/07/2017
    16:11
  140. 148.
    54: How to Use Hashtags: How Many, Best Ones, and Where to Use Them07/31/2017
    13:21
  141. 149.
    53: Our 5 Biggest Social Media Mistakes and What We Learned07/24/2017
    12:52
  142. 150.
    52: 6 Proven Instagram Marketing Tactics To Grow Followers Engagement07/17/2017
    11:47
  143. 151.
    51: The 20-Minute Social Media (PRISM) Sales Playbook for Marketers07/10/2017
    20:23
  144. 152.
    50: A Delightfully Short Guide to Social Media Benchmarks & ROI07/03/2017
    9:03
  145. 153.
    49: How to Get Your First 1,000 Followers on Every Major Social Media Network06/26/2017
    10:59
  146. 154.
    48: A Facebook Posting Strategy That Led to a 330% Increase in Reach & Engagement06/19/2017
    12:20
  147. 155.
    47: On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer - Paul Jarvis06/12/2017
    17:51
  148. 156.
    46: Change is Inevitable: How Will You Adapt on Social Media and in Marketing?05/29/2017
    3:56
  149. 157.
    45: 10 Little-Known Facebook Marketing Hacks You Can Try Today05/22/2017
    8:38
  150. 158.
    44: Inside the Thriving Six-Figure Facebook Ads Strategy at Classpass - Mary Rykaczewski05/15/2017
    27:59
  151. 159.
    43: 11 Ways to Improve Your Social Media Marketing Using Buffer05/08/2017
    10:57
  152. 160.
    42: 5 Key Elements of the Perfect Facebook Ad - Molly Pittman05/01/2017
    28:38
  153. 161.
    41: Social Media for Small Businesses: Less Is More - Marie Forleo04/24/2017
    32:34
  154. 162.
    40: Using Social Media for Good: Meet the Entrepreneur Changing the World One Story at a Time - Branden Harvey04/17/2017
    26:53
  155. 163.
    39: How Merriam-Webster Made Dictionaries Fun by Building a Powerful Brand Voice - Lauren Naturale04/10/2017
    29:25
  156. 164.
    38: The 4 Ways to Fix Your Broken Content Marketing and Social Media - Jay Baer04/03/2017
    31:00
  157. 165.
    37: Why Marketers & Brands Should Be Using Square Video On Social Media03/29/2017
    8:50
  158. 166.
    36: Risk for Reward: Why Calculated Risk Is Critical For Designing Your Career In Marketing - Clair Byrd03/27/2017
    30:29
  159. 167.
    35: How TechCrunch Approaches Video Marketing & Trends to Watch for in Video03/20/2017
    30:39
  160. 168.
    34: Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business - Candice Galek03/13/2017
    28:41
  161. 169.
    33: 15 Hidden Instagram Marketing Hacks That You Can Try Today03/06/2017
    10:22
  162. 170.
    32: Social Media Algorithms: How They Work and How to Use Them in Your Favor - Michael Stelzner02/27/2017
    30:09
  163. 171.
    31: 5 Important Steps to Building Your Personal Brand Online - Minisode02/23/2017
    10:59
  164. 172.
    30: Proven Instagram Stories Strategies from the Experts at Bustle - Hannah Caldwell02/20/2017
    29:56

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