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The Marketing Book Podcast

By Douglas Burdett

The Marketing Book Podcast helps you discover new ideas about what's working in the quickly-changing field of modern marketing. Each weekly episode interviews authors to give you practical marketing insights, tips, and tactics to help you become a smarter, more successful marketer.

  1. 1.
    298 The Hype Machine by Sinan Aral09/25/2020
    1:06:15
  2. 2.
    297 Purple Goldfish 2.0 by Stan Phelps09/18/2020
    1:21:23
  3. 3.
    296 Content Marketing Engineered by Wendy Covey09/11/2020
    1:14:57
  4. 4.
    295 Myths of Marketing by Grant Leboff09/04/2020
    1:11:05
  5. 5.
    294 Life After The Death of Selling by Tom Searcy08/28/2020
    1:05:04
  6. 6.
    293 The Creator Mindset by Nir Bashan08/21/2020
    1:15:22
  7. 7.
    292 The Age of Influence by Neal Schaffer08/14/2020
    1:13:40
  8. 8.
    291 Myths of Social Media by Michelle Carvill08/07/2020
    1:04:52
  1. 9.
    290 Brand Bewitchery by Park Howell07/31/2020
    1:13:20
  2. 10.
    289 People Powered by Jono Bacon07/24/2020
    1:07:48
  3. 11.
    288 Content DNA by John Espirian07/17/2020
    1:05:04
  4. 12.
    287 Advertising for Skeptics by Bob Hoffman07/10/2020
    1:01:43
  5. 13.
    286 Content Marketing for PR by Trevor Young07/03/2020
    1:07:41
  6. 14.
    Ann Handley: Authors in Quarantine Getting Cocktails07/02/2020
    41:46
  7. 15.
    Gini Dietrich: Authors in Quarantine Getting Cocktails07/01/2020
    40:02
  8. 16.
    Rebecca Geier: Authors in Quarantine Getting Cocktails06/30/2020
    44:55
  9. 17.
    Mathew Sweezey: Authors in Quarantine Getting Cocktails06/29/2020
    49:27
  10. 18.
    285 How to Sell In Place by Tom Searcy06/26/2020
    1:01:27
  11. 19.
    Shama Hyder: Authors in Quarantine Getting Cocktails06/25/2020
    38:56
  12. 20.
    Joel Comm: Authors in Quarantine Getting Cocktails06/24/2020
    44:38
  13. 21.
    William Ammerman: Authors in Quarantine Getting Cocktails06/23/2020
    43:40
  14. 22.
    Steve Woodruff: Authors in Quarantine Getting Cocktails06/22/2020
    42:12
  15. 23.
    284 The New Rules of Marketing & PR (7th Ed) by David Meerman Scott06/19/2020
    54:57
  16. 24.
    Will Leach: Authors in Quarantine Getting Cocktails06/18/2020
    43:47
  17. 25.
    Tom Martin: Authors in Quarantine Getting Cocktails06/17/2020
    50:24
  18. 26.
    Tracy Eiler: Authors in Quarantine Getting Cocktails06/16/2020
    44:31
  19. 27.
    Bryan Kramer: Authors in Quarantine Getting Cocktails06/15/2020
    46:32
  20. 28.
    283 Stories That Stick by Kindra Hall06/12/2020
    56:30
  21. 29.
    Louis Gudema: Authors in Quarantine Getting Cocktails06/11/2020
    46:25
  22. 30.
    Allan Dib: Authors in Quarantine Getting Cocktails06/10/2020
    36:04
  23. 31.
    Matt Britton: Authors in Quarantine Getting Cocktails06/09/2020
    34:59
  24. 32.
    Paul Cherry: Authors in Quarantine Getting Cocktails06/08/2020
    45:29
  25. 33.
    282 The Non-Obvious Guide to Virtual Meetings and Remote Work by Rohit Bhargava06/05/2020
    1:02:22
  26. 34.
    Andy Crestodina: Authors in Quarantine Getting Cocktails06/04/2020
    41:25
  27. 35.
    Nicholas Webb: Authors in Quarantine Getting Cocktails06/03/2020
    45:06
  28. 36.
    Mike Weinberg: Authors in Quarantine Getting Cocktails06/02/2020
    43:12
  29. 37.
    Mark Hunter: Authors in Quarantine Getting Cocktails06/01/2020
    51:20
  30. 38.
    Nir Eyal: Authors in Quarantine Getting Cocktails05/30/2020
    51:32
  31. 39.
    281 Can You Hear Me? by Nick Morgan05/29/2020
    56:11
  32. 40.
    Lee Odden: Authors in Quarantine Getting Cocktails05/28/2020
    36:31
  33. 41.
    Ethan Beute & Stephen Pacinelli: Authors in Quarantine Getting Cocktails05/27/2020
    44:57
  34. 42.
    Tiffani Bova: Authors in Quarantine Getting Cocktails05/26/2020
    53:14
  35. 43.
    Joe Pulizzi: Authors in Quarantine Getting Cocktails (#2)05/25/2020
    38:41
  36. 44.
    Ian Altman: Authors in Quarantine Getting Cocktails05/24/2020
    45:59
  37. 45.
    Mark Masters: Authors in Quarantine Getting Cocktails05/23/2020
    39:25
  38. 46.
    280 Inked by Jeb Blount05/22/2020
    44:02
  39. 47.
    Michael Brenner: Authors in Quarantine Getting Cocktails05/21/2020
    47:57
  40. 48.
    Jason Miller: Authors in Quarantine Getting Cocktails05/20/2020
    43:30
  41. 49.
    Joseph Jaffe: Authors in Quarantine Getting Cocktails05/19/2020
    1:03:37
  42. 50.
    Martin Lindstrom: Authors in Quarantine Getting Cocktails05/18/2020
    44:48
  43. 51.
    Pamela Wilson: Authors in Quarantine Getting Cocktails05/17/2020
    37:45
  44. 52.
    Robbie Kellman Baxter: Authors in Quarantine Getting Cocktails05/16/2020
    45:06
  45. 53.
    279 The Content Fuel Framework by Melanie Deziel05/15/2020
    51:01
  46. 54.
    Jill Soley: Authors in Quarantine Getting Cocktails05/14/2020
    42:25
  47. 55.
    Todd Caponi: Authors in Quarantine Getting Cocktails05/13/2020
    1:02:13
  48. 56.
    Deb Calvert: Authors in Quarantine Getting Cocktails05/12/2020
    38:04
  49. 57.
    Jay Acunzo: Authors in Quarantine Getting Cocktails05/11/2020
    45:46
  50. 58.
    Andrew Davis: Authors in Quarantine Getting Cocktails05/10/2020
    54:04
  51. 59.
    Robin Dreeke: Authors in Quarantine Getting Cocktails05/09/2020
    47:25
  52. 60.
    278 A Mind for Sales by Mark Hunter05/08/2020
    59:40
  53. 61.
    James Muir: Authors in Quarantine Getting Cocktails05/07/2020
    32:08
  54. 62.
    Tara-Nicholle Nelson: Authors in Quarantine Getting Cocktails05/06/2020
    50:35
  55. 63.
    Rohit Bhargava: Authors in Quarantine Getting Cocktails05/05/2020
    43:40
  56. 64.
    Adele Revella: Authors in Quarantine Getting Cocktails05/04/2020
    35:18
  57. 65.
    David C. Baker: Authors in Quarantine Getting Cocktails05/03/2020
    40:41
  58. 66.
    Allen Gannett: Authors in Quarantine Getting Cocktails05/02/2020
    46:41
  59. 67.
    277 The Forever Transaction by Robbie Kellman Baxter05/01/2020
    1:02:00
  60. 68.
    Mark Schaefer: Authors in Quarantine Getting Cocktails04/30/2020
    51:24
  61. 69.
    Carla Johnson: Authors in Quarantine Getting Cocktails04/29/2020
    43:22
  62. 70.
    Anne Janzer: Authors in Quarantine Getting Cocktails04/28/2020
    37:28
  63. 71.
    Joe Calloway: Authors in Quarantine Getting Cocktails04/27/2020
    36:28
  64. 72.
    Joey Coleman: Authors in Quarantine Getting Cocktails04/26/2020
    1:25:48
  65. 73.
    Engelina Jaspers: Authors in Quarantine Getting Cocktails04/25/2020
    41:59
  66. 74.
    276 Restoring the Soul of Business by Rishad Tobbacowala04/24/2020
    1:02:10
  67. 75.
    Anthony Iannarino: Authors in Quarantine Getting Cocktails04/23/2020
    41:13
  68. 76.
    Robert Rose: Authors in Quarantine Getting Cocktails04/22/2020
    33:57
  69. 77.
    Jay Baer: Authors in Quarantine Getting Cocktails04/21/2020
    32:23
  70. 78.
    Marcus Sheridan: Authors in Quarantine Getting Cocktails04/20/2020
    36:47
  71. 79.
    Jeanne Bliss: Authors in Quarantine Getting Cocktails04/19/2020
    45:25
  72. 80.
    Rand Fishkin: Authors in Quarantine Getting Cocktails04/18/2020
    46:52
  73. 81.
    275 Owning Game-Changing Subcategories by David Aaker04/17/2020
    51:24
  74. 82.
    Mitch Joel: Authors in Quarantine Getting Cocktails04/16/2020
    43:31
  75. 83.
    Alexandra Watkins: Authors in Quarantine Getting Cocktails04/15/2020
    40:24
  76. 84.
    Stu Heinecke: Authors in Quarantine Getting Cocktails04/14/2020
    31:53
  77. 85.
    Paul Smith: Authors in Quarantine Getting Cocktails04/13/2020
    38:44
  78. 86.
    Bob Hoffman: Authors in Quarantine Getting Cocktails04/12/2020
    31:48
  79. 87.
    Joe Pulizzi: Authors in Quarantine Getting Cocktails04/11/2020
    44:57
  80. 88.
    274 Sizing People Up by Robin Dreeke04/10/2020
    1:03:16
  81. 89.
    Phillip Stutts: Authors in Quarantine Getting Cocktails04/09/2020
    44:31
  82. 90.
    David Meerman Scott: Authors in Quarantine Getting Cocktails04/08/2020
    34:40
  83. 91.
    Scott McKain - Authors in Quarantine Getting Cocktails04/07/2020
    47:54
  84. 92.
    273 Context Marketing Revolution by Matthew Sweezey04/03/2020
    55:28
  85. 93.
    272 Think. Do. Say. by Ron Tite03/27/2020
    57:29
  86. 94.
    271 Create Togetherness by Jeff Davis03/20/2020
    1:08:28
  87. 95.
    270 The Iconist by Jamie Mustard03/13/2020
    1:08:15
  88. 96.
    269 The Catalyst by Jonah Berger03/06/2020
    42:28
  89. 97.
    268 Content-Based Networking by James Carbary02/28/2020
    58:41
  90. 98.
    267 Same Side Selling by Ian Altman02/21/2020
    1:09:23
  91. 99.
    266 The Seventh Level by Amanda Slavin02/14/2020
    1:07:04
  92. 100.
    265 Sales Truth by Mike Weinberg02/07/2020
    1:13:48
  93. 101.
    264 Performance Partnerships by Robert Glazer01/31/2020
    51:57
  94. 102.
    263 Alchemy by Rory Sutherland01/24/2020
    1:13:01
  95. 103.
    262 The Will to Die by Joe Pulizzi01/17/2020
    55:18
  96. 104.
    261 Fanocracy by David Meerman Scott01/10/2020
    1:13:20
  97. 105.
    260 Non-Obvious Megatrends by Rohit Bhargava01/03/2020
    59:25
  98. 106.
    259 Social Media Success for Every Brand by Claire Diaz-Ortiz12/27/2019
    56:22
  99. 107.
    258 They Ask You Answer (2nd Edition) by Marcus Sheridan12/20/2019
    1:11:50
  100. 108.
    257 The 3-Minute Rule by Brant Pinvidic12/13/2019
    1:05:48
  101. 109.
    256 LESSONS by Mark Schaefer12/06/2019
    59:41
  102. 110.
    255 The 10 Stories Great Leaders Tell by Paul Smith11/29/2019
    59:10
  103. 111.
    254 Beyond Product by Jill Soley11/22/2019
    1:06:16
  104. 112.
    253 The Self Reliant Entrepreneur by John Jantsch11/15/2019
    51:06
  105. 113.
    252 Loserthink by Scott Adams11/08/2019
    1:05:31
  106. 114.
    251 3 Big Ideas from 250 Books For Every Marketer11/01/2019
    42:53
  107. 115.
    250 Mean People Suck by Michael Brenner10/25/2019
    1:03:13
  108. 116.
    249 Get the Meeting! by Stu Heinecke10/18/2019
    1:14:40
  109. 117.
    248 StrategyMan vs the Anti-Strategy Squad by Rich Horwath10/11/2019
    1:04:28
  110. 118.
    247 Hello, My Name is Awesome by Alexandra Watkins10/04/2019
    57:32
  111. 119.
    246 The Invisible Brand by William Ammerman09/27/2019
    1:06:55
  112. 120.
    245 Marketing to the Entitled Consumer by Dave Frankland09/20/2019
    1:02:50
  113. 121.
    244 Indistractable by Nir Eyal09/13/2019
    56:30
  114. 122.
    243 The Innovation Mandate by Nicholas Webb09/06/2019
    1:05:25
  115. 123.
    242 The Science of Customer Connections by Jim Karrh08/30/2019
    59:17
  116. 124.
    241 Growth IQ by Tiffani Bova08/23/2019
    1:04:03
  117. 125.
    240 Flip the Script by Oren Klaff08/16/2019
    1:05:57
  118. 126.
    239 Rehumanize Your Business by Ethan Beute08/09/2019
    58:55
  119. 127.
    238 Nincompoopery by John Brandt08/02/2019
    1:04:30
  120. 128.
    237 FRICTION by Roger Dooley07/26/2019
    1:01:04
  121. 129.
    236 From Impossible to Inevitable 2nd Edition by Aaron Ross07/19/2019
    1:05:20
  122. 130.
    235 Leadership in Focus by Vern Oakley07/12/2019
    43:00
  123. 131.
    234 Fire Them Now by Phillip Stutts07/05/2019
    1:02:32
  124. 132.
    233 The Art and Skill of Sales Psychology by Brad McDonald06/28/2019
    1:05:37
  125. 133.
    232 F#ck Content Marketing by Randy Frisch06/21/2019
    55:00
  126. 134.
    231 Gap Selling by Keenan06/14/2019
    40:55
  127. 135.
    230 The Referral Engine by John Jantsch06/07/2019
    59:04
  128. 136.
    229 Why Customers Leave by David Avrin05/31/2019
    1:12:19
  129. 137.
    228 Marketing to Mindstates by Will Leach05/24/2019
    58:19
  130. 138.
    227 ICONIC by Scott McKain05/17/2019
    1:16:24
  131. 139.
    226 The Transparency Sale by Todd Caponi05/10/2019
    1:09:10
  132. 140.
    225 Small Business Marketing by Rohit Bhargava05/03/2019
    54:25
  133. 141.
    224 SPEAR Selling by Jamie Shanks04/26/2019
    53:27
  134. 142.
    223 Smash the Funnel by Mike Lieberman04/19/2019
    1:04:45
  135. 143.
    222 The Customer Centricity Playbook by Peter Fader04/12/2019
    50:58
  136. 144.
    221 Conversational Marketing by David Cancel04/05/2019
    54:58
  137. 145.
    220 Clarity Wins by Steve Woodruff03/29/2019
    50:51
  138. 146.
    219 Subscribed by Tien Tzuo03/22/2019
    56:23
  139. 147.
    218 Smarketing by Tim Hughes03/15/2019
    51:31
  140. 148.
    217 Making Websites Win by Dr. Karl Blanks and Ben Jesson03/08/2019
    53:34
  141. 149.
    216 Questions that Sell by Paul Cherry03/01/2019
    53:53
  142. 150.
    215 Wise Guy by Guy Kawasaki02/22/2019
    48:48
  143. 151.
    214 Break the Wheel by Jay Acunzo02/15/2019
    1:00:00
  144. 152.
    213 Marketing Rebellion by Mark Schaefer02/08/2019
    51:30
  145. 153.
    212 Marketing Flexology by Engelina Jaspers02/01/2019
    57:25
  146. 154.
    211 Laughing @ Advertising by Bob Hoffman01/25/2019
    49:34
  147. 155.
    210 Malcolm McDonald on Value Propositions by Malcolm McDonald01/18/2019
    46:21
  148. 156.
    209 Making Channel Sales Work by Marcus Cauchi01/11/2019
    50:35
  149. 157.
    208 Non-Obvious 2019 by Rohit Bhargava01/04/2019
    48:11
  150. 158.
    207 The Persuasion Code by Christophe Morin12/28/2018
    50:59
  151. 159.
    206 Video Marketing Strategy by Jon Mowat12/21/2018
    52:42
  152. 160.
    205 Effective Sales Enablement by Pam Didner12/14/2018
    44:00
  153. 161.
    204 Sales Differentiation by Lee Salz12/07/2018
    46:14
  154. 162.
    203 10x Marketing Formula by Garrett Moon11/30/2018
    53:43
  155. 163.
    202 Master Content Strategy by Pamela Wilson11/23/2018
    52:14
  156. 164.
    201 7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know11/16/2018
    40:22
  157. 165.
    200 This is Marketing by Seth Godin11/09/2018
    48:11
  158. 166.
    199 Eat Their Lunch by Anthony Iannarino11/02/2018
    49:47
  159. 167.
    198 Digital Influence by Joel Backaler10/26/2018
    52:29
  160. 168.
    197 Pink Goldfish by Stan Phelps10/19/2018
    47:36
  161. 169.
    196 Writing to Be Understood by Anne Janzer10/12/2018
    54:06
  162. 170.
    195 Seven Stories Every Salesperson Must Tell by Mike Adams10/05/2018
    56:04
  163. 171.
    194 Talk Triggers by Jay Baer09/28/2018
    55:51
  164. 172.
    193 Bullseye Marketing by Louis Gudema09/21/2018
    50:46
  165. 173.
    192 The Convenience Revolution by Shep Hyken09/14/2018
    51:14
  166. 174.
    191 Roadmap to Revenue by Kristin Zhivago09/07/2018
    49:40
  167. 175.
    190 The 4A's of Marketing by Jagdish Sheth08/31/2018
    54:48
  168. 176.
    189 Uncopyable by Steve Miller08/24/2018
    53:19
  169. 177.
    188 The Go-Giver Influencer by Bob Burg08/17/2018
    56:31
  170. 178.
    187 Crisis Ready by Melissa Agnes08/10/2018
    59:29
  171. 179.
    186 The 1-Page Marketing Plan by Allan Dib08/03/2018
    50:33
  172. 180.
    185 Exactly How to Sell by Phil M. Jones07/27/2018
    53:55
  173. 181.
    184 Friend of a Friend by David Burkus07/20/2018
    45:28
  174. 182.
    183 Shift by Sean Doyle07/13/2018
    50:21
  175. 183.
    182 Objections by Jeb Blount07/06/2018
    51:56
  176. 184.
    181 Do It! Marketing by David Newman06/29/2018
    49:11
  177. 185.
    180 Story Driven by Bernadette Jiwa06/22/2018
    40:47
  178. 186.
    179 The Fun Formula by Joel Comm06/15/2018
    43:13
  179. 187.
    178 The Creative Curve by Allen Gannett06/08/2018
    46:51
  180. 188.
    177 Ideas, Influence, and Income by Tanya Hall06/01/2018
    48:59
  181. 189.
    176 Winning at Social Customer Care by Dan Gingiss05/25/2018
    57:24
  182. 190.
    175 Marketing Multiplied by Mike Moore05/18/2018
    48:27
  183. 191.
    174 Would You Do That to Your Mother? by Jeanne Bliss05/11/2018
    48:24
  184. 192.
    173 Brand Now by Nick Westergaard05/04/2018
    48:21
  185. 193.
    172 Lost and Founder by Rand Fishkin04/27/2018
    51:01
  186. 194.
    171 Inbound Organization by Todd Hockenberry04/20/2018
    52:10
  187. 195.
    170 Close Deals Faster by John Asher04/13/2018
    49:18
  188. 196.
    169 Selling Boldly by Alex Goldfayn04/06/2018
    52:00
  189. 197.
    168 Superconsumers by Eddie Yoon03/30/2018
    52:51
  190. 198.
    167 Never Lose a Customer Again by Joey Coleman03/23/2018
    1:07:14
  191. 199.
    166 The Storytelling Edge by Joe Lazauskas03/16/2018
    52:19
  192. 200.
    165 Stop Selling and Start Leading by Deb Calvert03/09/2018
    44:10

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