This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

The Marketing Book Podcast

By Douglas Burdett

The Marketing Book podcast helps business owners and marketers keep up with the smartest thinking in the quickly changing field of modern marketing. Each episode interviews authors and marketers to give you actionable marketing insights, tips, tactics and resources to help grow your business.

  1. 1.
    218 Smarketing by Tim Hughes03/15/2019
    51:31
  2. 2.
    217 Making Websites Win by Dr. Karl Blanks and Ben Jesson03/08/2019
    53:34
  3. 3.
    216 Questions that Sell by Paul Cherry03/01/2019
    53:53
  4. 4.
    215 Wise Guy by Guy Kawasaki02/22/2019
    48:48
  5. 5.
    214 Break the Wheel by Jay Acunzo02/15/2019
    1:00:00
  6. 6.
    213 Marketing Rebellion by Mark Schaefer02/08/2019
    51:30
  7. 7.
    212 Marketing Flexology by Engelina Jaspers02/01/2019
    57:25
  8. 8.
    211 Laughing @ Advertising by Bob Hoffman01/25/2019
    49:34
  1. 9.
    210 Malcolm McDonald on Value Propositions by Malcolm McDonald01/18/2019
    46:21
  2. 10.
    209 Making Channel Sales Work by Marcus Cauchi01/11/2019
    50:35
  3. 11.
    208 Non-Obvious 2019 by Rohit Bhargava01/04/2019
    48:11
  4. 12.
    207 The Persuasion Code by Christophe Morin12/28/2018
    50:59
  5. 13.
    206 Video Marketing Strategy by Jon Mowat12/21/2018
    52:42
  6. 14.
    205 Effective Sales Enablement by Pam Didner12/14/2018
    44:00
  7. 15.
    204 Sales Differentiation by Lee Salz12/07/2018
    46:14
  8. 16.
    203 10x Marketing Formula by Garrett Moon11/30/2018
    53:43
  9. 17.
    202 Master Content Strategy by Pamela Wilson11/23/2018
    52:14
  10. 18.
    201 7 Concepts from 200 Marketing & Sales Books Every Marketer Needs to Know11/16/2018
    40:22
  11. 19.
    200 This is Marketing by Seth Godin11/09/2018
    48:11
  12. 20.
    199 Eat Their Lunch by Anthony Iannarino11/02/2018
    49:47
  13. 21.
    198 Digital Influence by Joel Backaler10/26/2018
    52:29
  14. 22.
    197 Pink Goldfish by Stan Phelps10/19/2018
    47:36
  15. 23.
    196 Writing to Be Understood by Anne Janzer10/12/2018
    54:06
  16. 24.
    195 Seven Stories Every Salesperson Must Tell by Mike Adams10/05/2018
    56:04
  17. 25.
    194 Talk Triggers by Jay Baer09/28/2018
    55:51
  18. 26.
    193 Bullseye Marketing by Louis Gudema09/21/2018
    50:46
  19. 27.
    192 The Convenience Revolution by Shep Hyken09/14/2018
    51:14
  20. 28.
    191 Roadmap to Revenue by Kristin Zhivago09/07/2018
    49:40
  21. 29.
    190 The 4A's of Marketing by Jagdish Sheth08/31/2018
    54:48
  22. 30.
    189 Uncopyable by Steve Miller08/24/2018
    53:19
  23. 31.
    188 The Go-Giver Influencer by Bob Burg08/17/2018
    56:31
  24. 32.
    187 Crisis Ready by Melissa Agnes08/10/2018
    59:29
  25. 33.
    186 The 1-Page Marketing Plan by Allan Dib08/03/2018
    50:33
  26. 34.
    185 Exactly How to Sell by Phil M. Jones07/27/2018
    53:55
  27. 35.
    184 Friend of a Friend by David Burkus07/20/2018
    45:28
  28. 36.
    183 Shift by Sean Doyle07/13/2018
    50:21
  29. 37.
    182 Objections by Jeb Blount07/06/2018
    51:56
  30. 38.
    181 Do It! Marketing by David Newman06/29/2018
    49:11
  31. 39.
    180 Story Driven by Bernadette Jiwa06/22/2018
    40:47
  32. 40.
    179 The Fun Formula by Joel Comm06/15/2018
    43:13
  33. 41.
    178 The Creative Curve by Allen Gannett06/08/2018
    46:51
  34. 42.
    177 Ideas, Influence, and Income by Tanya Hall06/01/2018
    48:59
  35. 43.
    176 Winning at Social Customer Care by Dan Gingiss05/25/2018
    57:24
  36. 44.
    175 Marketing Multiplied by Mike Moore05/18/2018
    48:27
  37. 45.
    174 Would You Do That to Your Mother? by Jeanne Bliss05/11/2018
    48:24
  38. 46.
    173 Brand Now by Nick Westergaard05/04/2018
    48:21
  39. 47.
    172 Lost and Founder by Rand Fishkin04/27/2018
    51:01
  40. 48.
    171 Inbound Organization by Todd Hockenberry04/20/2018
    52:10
  41. 49.
    170 Close Deals Faster by John Asher04/13/2018
    49:18
  42. 50.
    169 Selling Boldly by Alex Goldfayn04/06/2018
    52:00
  43. 51.
    168 Superconsumers by Eddie Yoon03/30/2018
    52:51
  44. 52.
    167 Never Lose a Customer Again by Joey Coleman03/23/2018
    1:07:14
  45. 53.
    166 The Storytelling Edge by Joe Lazauskas03/16/2018
    52:19
  46. 54.
    165 Stop Selling and Start Leading by Deb Calvert03/09/2018
    44:10
  47. 55.
    164 Sandler Enterprise Selling by Dave Mattson03/02/2018
    49:11
  48. 56.
    163 Shift Ahead by Allen Adamson02/23/2018
    39:55
  49. 57.
    162 Do Good by Anne Bahr Thompson02/16/2018
    37:47
  50. 58.
    161 Iconic Advantage by Soon Yu02/09/2018
    42:43
  51. 59.
    160 Creating Signature Stories by David Aaker02/02/2018
    37:57
  52. 60.
    159 Rise of the Revenue Marketer by Debbie Qaqish01/26/2018
    44:33
  53. 61.
    158 80/20 Sales and Marketing by Perry Marshall01/19/2018
    51:00
  54. 62.
    157 Brand Seduction by Daryl Weber01/12/2018
    43:46
  55. 63.
    156 Non-Obvious 2018 by Rohit Bhargava01/05/2018
    40:29
  56. 64.
    155 Exactly What to Say by Phil M. Jones12/29/2017
    46:00
  57. 65.
    154 Giftology by John Ruhlin12/22/2017
    45:49
  58. 66.
    153 Psyched Up by Daniel McGinn12/15/2017
    44:18
  59. 67.
    152 Selling Your Value Proposition by Cindy Barnes12/08/2017
    45:04
  60. 68.
    151 BadMen by Bob Hoffman12/01/2017
    48:41
  61. 69.
    150 The Tao of Twitter by Mark Schaefer11/24/2017
    45:42
  62. 70.
    149 The Perfect Close by James Muir11/17/2017
    49:31
  63. 71.
    148 The Business of Expertise by David C. Baker11/10/2017
    42:23
  64. 72.
    147 Smart Marketing for Engineers by Rebecca Geier11/03/2017
    49:03
  65. 73.
    146 UnBranding by Alison Stratten10/27/2017
    45:53
  66. 74.
    145 Your Ad Ignored Here by Tom Fishburne10/20/2017
    44:26
  67. 75.
    144 Entrepreneurial You by Dorie Clark10/13/2017
    45:48
  68. 76.
    143 The New Way to Market for Manufacturing by Bruce McDuffee10/06/2017
    44:14
  69. 77.
    142 Artificial Intelligence for Marketing by Jim Sterne09/29/2017
    41:56
  70. 78.
    141 My Adventures in Marketing by Philip Kotler09/22/2017
    41:28
  71. 79.
    140 The Sales Survival Handbook by Ken Kupchik09/15/2017
    44:35
  72. 80.
    139 Killing Marketing by Joe Pulizzi09/08/2017
    52:51
  73. 81.
    138 The 4 Billion Dollar Tweet by Ryan Holmes09/01/2017
    34:47
  74. 82.
    137 Be Like Amazon by Bryan Eisenberg08/25/2017
    44:47
  75. 83.
    136 The New Rules of Marketing and PR by David Meerman Scott08/18/2017
    33:59
  76. 84.
    135 The Lost Art of Closing by Anthony Iannarino08/11/2017
    49:09
  77. 85.
    134 The Analytical Marketer by Adele Sweetwood08/04/2017
    44:13
  78. 86.
    133 Stop Boring Me! by Kathy Klotz-Guest07/28/2017
    46:18
  79. 87.
    132 Perennial Seller by Ryan Holiday07/21/2017
    39:34
  80. 88.
    131 The Ultimate Start-Up Guide by Tom Hogan07/14/2017
    40:44
  81. 89.
    130 Email Marketing Rules by Chad S. White07/07/2017
    45:45
  82. 90.
    129 Content - The Atomic Particle of Marketing by Rebecca Lieb06/30/2017
    43:36
  83. 91.
    128 Powering Content by Laura Busche06/23/2017
    46:51
  84. 92.
    127 The End of Advertising by Andrew Essex06/16/2017
    37:11
  85. 93.
    126 Hunch by Bernadette Jiwa06/09/2017
    41:49
  86. 94.
    125 The Customer Loyalty Loop by Noah Fleming06/02/2017
    45:57
  87. 95.
    124 Value-ology by Simon Kelly05/26/2017
    43:03
  88. 96.
    123 Future Marketing by Jon Wuebben05/19/2017
    43:34
  89. 97.
    122 The Road to Recognition by Barry Feldman05/12/2017
    45:57
  90. 98.
    121 Hacking Growth by Sean Ellis05/05/2017
    46:14
  91. 99.
    120 Top of Mind by John Hall04/28/2017
    42:23
  92. 100.
    119 The Transformational Consumer by Tara-Nicholle Nelson04/21/2017
    47:35
  93. 101.
    118 Full Funnel Marketing by Matt Heinz04/14/2017
    38:52
  94. 102.
    117 A Practitioner's Guide to Account-Based Marketing04/07/2017
    41:13
  95. 103.
    116 100 Tricks To Appear Smart In Meetings by Sarah Cooper03/31/2017
    40:03
  96. 104.
    115 Sales EQ by Jeb Blount03/24/2017
    53:39
  97. 105.
    114 Predictable Prospecting by Marylou Tyler03/17/2017
    41:51
  98. 106.
    113 KNOWN by Mark Schaefer03/10/2017
    43:02
  99. 107.
    112 Ask More by Frank Sesno03/03/2017
    43:29
  100. 108.
    111 Social Selling Mastery by Jamie Shanks02/24/2017
    46:49
  101. 109.
    110 12 Powers of a Marketing Leader by Thomas Barta02/17/2017
    39:36
  102. 110.
    109 Launching to Leading by Ken Rutsky02/10/2017
    37:03
  103. 111.
    108 Dealstorming by Tim Sanders02/03/2017
    48:19
  104. 112.
    107 Master Content Marketing by Pamela Wilson01/27/2017
    49:18
  105. 113.
    106 They Ask You Answer by Marcus Sheridan01/20/2017
    48:31
  106. 114.
    105 Impossible To Ignore by Carmen Simon01/13/2017
    46:17
  107. 115.
    104 Non-Obvious 2017 by Rohit Bhargava01/06/2017
    49:08
  108. 116.
    103 Momentum by Shama Hyder12/30/2016
    43:53
  109. 117.
    102 Does it Work? by Jason Burby12/23/2016
    46:10
  110. 118.
    101 UnMarketing by Scott Stratten12/16/2016
    53:25
  111. 119.
    100 Marketing 4.0 by Philip Kotler12/09/2016
    37:43
  112. 120.
    099 More Sales, Less Time by Jill Konrath12/02/2016
    44:06
  113. 121.
    098 Malcolm McDonald on Marketing Planning11/25/2016
    45:33
  114. 122.
    097 The Science of Selling by David Hoffeld11/18/2016
    51:29
  115. 123.
    096 No B.S. Guide to Direct Response Social Media Marketing by Kim Walsh-Phillips11/11/2016
    47:55
  116. 124.
    095 The Brain Audit by Sean D'Souza11/04/2016
    44:37
  117. 125.
    094 Getting Better with Age by Peter Hubbell10/28/2016
    41:50
  118. 126.
    093 Aligned to Achieve by Tracy Eiler10/21/2016
    46:55
  119. 127.
    092 What Customers Crave by Nicholas Webb10/14/2016
    55:42
  120. 128.
    091 The Only Sales Guide You'll Ever Need by Anhtony Iannarino10/07/2016
    49:31
  121. 129.
    090 Pre-Suasion by Robert Cialdini09/30/2016
    45:26
  122. 130.
    089 High-Profit Prospecting by Mark Hunter09/23/2016
    49:05
  123. 131.
    088 SEO for Growth by John Jantsch09/16/2016
    51:40
  124. 132.
    087 Sell with a Story by Paul Smith09/09/2016
    41:01
  125. 133.
    086 Chief Marketing Officers at Work by Josh Steimle09/02/2016
    42:59
  126. 134.
    085 Content Chemistry by Andy Crestodina08/26/2016
    46:06
  127. 135.
    084 Duct Tape Selling by John Jantsch08/19/2016
    41:08
  128. 136.
    083 Disruptive Marketing by Geoffrey Colon08/12/2016
    53:30
  129. 137.
    082 How to Get a Meeting with Anyone by Stu Heinecke08/05/2016
    41:15
  130. 138.
    081 Chief Customer Officer by Jeanne Bliss07/29/2016
    43:10
  131. 139.
    080 The Business of Choice by Matthew Willcox07/22/2016
    56:33
  132. 140.
    079 The Sales Development Playbook by Trish Bertuzzi07/15/2016
    37:54
  133. 141.
    078 Marketing for Tomorrow, Not Yesterday by Zain Raj07/08/2016
    51:35
  134. 142.
    077 Three Feet from Seven Figures by David Spark07/01/2016
    37:09
  135. 143.
    076 Invisible Influence by Jonah Berger06/24/2016
    24:03
  136. 144.
    075 Ego Is the Enemy by Ryan Holiday06/17/2016
    45:41
  137. 145.
    074 Predictive Analytics by Eric Siegel06/10/2016
    40:50
  138. 146.
    073 Marketers Are From Mars, Consumers Are From New Jersey by Bob Hoffman06/03/2016
    50:42
  139. 147.
    072 Traction by Gabriel Weinberg05/27/2016
    38:12
  140. 148.
    071 Fanatical Prospecting by Jeb Blount05/20/2016
    48:40
  141. 149.
    070 PeopleShock by Tema Frank05/13/2016
    49:41
  142. 150.
    069 Get Scrappy by Nick Westergaard05/06/2016
    46:32
  143. 151.
    068 Managing Online Reputation by Charlie Pownall04/29/2016
    47:12
  144. 152.
    067 From Impossible To Inevitable by Aaron Ross04/22/2016
    36:57
  145. 153.
    066 The Agile Marketer by Roland Smart04/15/2016
    48:45
  146. 154.
    065 Driving Demand by Carlos Hidalgo04/08/2016
    34:43
  147. 155.
    064 New Sales. Simplified. by Mike Weinberg04/01/2016
    39:24
  148. 156.
    063 Hacking Marketing by Scott Brinker03/25/2016
    44:11
  149. 157.
    062 Magnetic by Joe Calloway03/18/2016
    35:28
  150. 158.
    061 The Conversion Code by Chris Smith03/11/2016
    39:48
  151. 159.
    060 Hug Your Haters by Jay Baer03/04/2016
    46:48
  152. 160.
    059 Small Data by Martin Lindstrom02/26/2016
    35:31
  153. 161.
    058 UnSelling by Scott Stratten02/19/2016
    37:31
  154. 162.
    057 The Content Promotion Manifesto by Chad Pollitt02/12/2016
    37:07
  155. 163.
    056 Town Inc. by Andrew Davis02/05/2016
    34:43
  156. 164.
    055 Zero Paid Media as the New Marketing Model by Joseph Jaffe01/29/2016
    34:10
  157. 165.
    054 X: The Experience When Business Meets Design by Brian Solis01/22/2016
    24:35
  158. 166.
    053 The Content Formula by Michael Brenner01/15/2016
    44:29
  159. 167.
    052 Think Like a Rock Star by Mack Collier01/08/2016
    34:27
  160. 168.
    051 Subscription Marketing by Anne Janzer01/01/2016
    32:21
  161. 169.
    050 The Business of Podcasting by Donna Papacosta12/25/2015
    22:28
  162. 170.
    049 The Challenger Customer by Pat Spenner12/18/2015
    31:07
  163. 171.
    048 Maximize Your Social by Neal Schaffer12/11/2015
    48:50
  164. 172.
    047 Manipurated by Daniel Lemin12/04/2015
    32:20
  165. 173.
    046 Social Wealth by Jason Treu11/27/2015
    33:32
  166. 174.
    045 Making Rain with Events by Scott Ingram11/20/2015
    33:46
  167. 175.
    044 Likeable Social Media, (Rev. & Expanded) by Dave Kerpen11/13/2015
    32:11
  168. 176.
    043 YouthNation by Matt Britton11/06/2015
    26:19
  169. 177.
    042 Spin Sucks by Gini Dietrich10/30/2015
    27:39
  170. 178.
    041 The Invisible Sale by Tom Martin10/23/2015
    35:25
  171. 179.
    040 The Content Revolution by Mark Masters10/16/2015
    28:20
  172. 180.
    039 Shareology by Bryan Kramer10/09/2015
    31:21
  173. 181.
    038 Speaking Up without Freaking Out by Matt Abrahams10/02/2015
    29:47
  174. 182.
    037 Optimize by Lee Odden09/25/2015
    27:49
  175. 183.
    036 The Passion Conversation by Geno Church09/18/2015
    37:07
  176. 184.
    035 Content Inc. by Joe Pulizzi09/11/2015
    43:29
  177. 185.
    034 Twitter Power 3.0 by Joel Comm and Dave Taylor09/04/2015
    31:53
  178. 186.
    033 The Sales Acceleration Formula by Mark Roberge08/28/2015
    30:18
  179. 187.
    032 Hacking Sales by Max Altschuler08/21/2015
    32:05
  180. 188.
    031 Web Marketing That Works by Adam Franklin and Toby Jenkins08/14/2015
    36:55
  181. 189.
    030 Fizz by Ted Wright08/07/2015
    30:57
  182. 190.
    029 Marketing Lessons from the Grateful Dead by David Meerman Scott and Brian Halligan07/31/2015
    30:17
  183. 191.
    028 Welcome to the Funnel by Jason Miller07/24/2015
    31:31
  184. 192.
    027 The Big Data-Driven Business by Russell Glass and Sean Callahan07/17/2015
    26:53
  185. 193.
    026 Marketing Above the Noise by Linda Popky07/10/2015
    31:08
  186. 194.
    025 Seducing Strangers by Josh Weltman07/03/2015
    30:59
  187. 195.
    023 The Marketer's Guide to SlideShare by Todd Wheatland06/19/2015
    30:50
  188. 196.
    021 The Automatic Customer by John Warrillow06/05/2015
    25:49
  189. 197.
    020 The Marketing Performance Blueprint by Paul Roetzer05/29/2015
    28:08
  190. 198.
    019 Audience by Jeffrey K. Rohrs05/22/2015
    38:34
  191. 199.
    018 The Membership Economy by Robbie Kellman Baxter05/15/2015
    25:23
  192. 200.
    017 The Content Code by Mark Schaefer05/08/2015
    33:17

Listen to The Marketing Book Podcast now.

Listen to The Marketing Book Podcast in full in the Spotify app