Jakub Kubicka’s The Daily Marketer

Jakub Kubicka

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; about not only your customers, but about human nature and what gets us to “make a move” and engage one another.

All Episodes

[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Tye DeGrange (@tdegrange) is the CEO and Principal at Round Barn Labs, a growth-as-a-service agency that provides paid marketing and conversion rate optimization services for some of the world's greatest brands, including eBay, Porsche, and ModCloth and startups backed by Andreesson Horowitz, Kleiner Perkins, and Google Ventures. Prior to Round Barn Labs, Tye was a Head of Growth at Amazon, Harland Clarke (customer engagement for financial services), and Quotient Technology (acquired by coupons.com) where he scaled customer bases, lowered CAC by launching untapped marketing channels, and consistently finding and solving sticking points in the "customer journey". Tye also is an active member of the Reforge growth community, a San Francisco-based growth focused learning series led by world-renowned growth practitioners like Andrew Chen (Uber, Partner at Andreesson Horowitz) and Brian Balfour (HubSpot). Tye holds a Bachelor of Arts in history from University of California, Santa Barbara. This episode was very introspective. Tye himself is a humble, thoughtful, and excellent marketer with a wealth of knowledge in digital marketing. He's incredibly good at what he does (customer acquisition), and thus an inspiration for someone like myself. In this episode, we talk about growth marketing as a concept, the duopoly of Google and Facebook as behemoth ad marketing sources, and the inception & growth of Round Barn Labs. If you're looking to reach your growth goals more efficiently, give them a peek here. This episode is particularly valuable for 1) anyone looking for a foundational understanding of paid acquisition or the evolution of digital marketing over the past 15 years, or 2) anyone who has considered starting a marketing agency or consultancy and wants some 1st hand commentary from someone doing it well. SHOW NOTES: https://bit.ly/2ROnw4n  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Sep 22

40 min

(This week's $50 Amazon Raffle winner is...PNWSocialMarkter. He said, "Awesome Marketer and Business Podcast". Want to win a $50 Amazon gift card? if you leave a short, WRITTEN review on Apple Podcasts, you're entered into a $50 raffle which we'll announce the winner of every other Thursday.) Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative. Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing media revenue from $0 to $10 million as the Internet started to take shape from 1997-2008. After working in newspapers, he shifted into internet marketing and established the GameHouse, Corbis, and Responsys (acquired by Oracle) brands through engaging customer retention marketing, creative solutions, and killer copy. Recent roles placed his as the VP of marketing for Atavus, the professional rugby brand, and Assurance, an insurance tech company acquired by Prudential for $2.5B, and Client Director at The Marketing Practice (an elite B2B marketing agency. Check them out here). Jon Friesch studied Political Science and advertising at the University of Wisconsin. This conversation was a blast! Jon has become a recent mentor and life-long friend to me. We tapped into his "marketing thesis", bringing a dying and slow moving medium, newspapers, to the cutting edge of the Internet, the importance of irreverent brand building before direct marketing, and so much more in this colorful conversation. This episode is particularly valuable for founders who wants to get an understanding of the importance of brand marketing and storytelling. SHOW NOTES: https://bit.ly/3hEG4yB  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Sep 17

40 min

[Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.] Jon Friesch (@jonfriesch) is a successful marketer, blogger, author, storyteller, and diehard Wisconsinite who is a master brand builder and creative. Prior to growing several reputable Northwest brands, he worked in the newspaper industry (Capital Newspapers, Madison.com) as Head of Marketing, growing media revenue from $0 to $10 million as the Internet started to take shape from 1997-2008. After working in newspapers, he shifted into internet marketing and established the GameHouse, Corbis, and Responsys (acquired by Oracle) brands through engaging customer retention marketing, creative solutions, and killer copy. Recent roles placed his as the VP of marketing for Atavus, the professional rugby brand, and Assurance, an insurance tech company acquired by Prudential for $2.5B, and Client Director at The Marketing Practice (an elite B2B marketing agency. Check them out here). Jon Friesch studied Political Science and advertising at the University of Wisconsin. This conversation was a blast! Jon has become a recent mentor and life-long friend to me. We tapped into his "marketing thesis", bringing a dying and slow moving medium, newspapers, to the cutting edge of the Internet, the importance of brand building before direct marketing, and so much more in this colorful conversation. This episode is particularly valuable for founders who wants to get an understanding of the importance of brand marketing and storytelling. SHOW NOTES: https://bit.ly/2ZFRcVB  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Sep 15

41 min

(Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.) (Part 2) Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising. Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exchange (aggregator), and Clickcast (SAAS). Clickcast is used by leading recruitment advertising agencies like Recruitics, Bayard, and HireClix. Trevor went from being a paralegal at one of the largest law firms in the world, to the 1st sales rep at Appcast where he cut his teeth and earned badges as a high performing salesman. His repeated success lead to rising roles within the company, ultimately leading him to Senior Director of “Gig Economy” Appcast clients. This conversation was academic (best word to describe it). Trevor has a talent at breaking down and simplifying complex topics (like programmatic job ads) into digest-able pieces that a founder or 1st time marketer can understand. We dive deep into what programmatic job ads are, who should be considering programmatic job ads as a viable marketing channel, how to become amazing at leveraging programmatic job ads, and much more (including company culture and how a founder influences the attitude of a startup). This episode is particularly valuable for 1) founders who want to consider recruitment marketing for say, a marketplace with buyers/sellers, or 2) marketers who want a blueprint for smart marketing, testing, and customer acquisition. SHOW NOTES: https://bit.ly/3hf57ba  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Sep 10

59 min

Want an easy $50? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 Amazon gift card raffle which we'll announce the winner of every other Thursday.) Trevor McGraw (@trevor_mcgraw) is a Senior Director and one of the founding members of Appcast, the pioneer in pay-per-apply programmatic advertising. Appcast has legitimately changed how leading employers, recruitment firms, ad agencies, and job sites attract high-quality job seekers through Appcast Exchange (aggregator), and Clickcast (SAAS). Clickcast is used by leading recruitment advertising agencies like Recruitics, Bayard, and HireClix. Trevor went from being a paralegal at one of the largest law firms in the world, to the 1st sales rep at Appcast where he cut his teeth and earned badges as a high performing salesman. His repeated success lead to rising roles within the company, ultimately leading him to Senior Director of “Gig Economy” Appcast clients. Trevor holds a bachelors in philosophy, economics, and political theory from Connecticut College. This conversation was academic (best word to describe it). Trevor has a talent at breaking down and simplifying complex topics (like programmatic job ads) into digest-able pieces that a founder or 1st time marketer can understand. We dive deep into what programmatic job ads are, who should be considering programmatic job ads as a viable marketing channel, how to become amazing at leveraging programmatic job ads, and much more (including company culture and how a founder influences the attitude of a startup). This episode is particularly valuable for 1) founders who want to consider recruitment marketing for say, a marketplace with buyers/sellers, or 2) marketers who want a blueprint for smart marketing, testing, and customer acquisition. SHOW NOTES: https://bit.ly/3m3zswY  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Sep 8

45 min

(This week's $50 Amazon Raffle winner is...TrevMcGraw2020. He said, "Great podcast - fun and informative!"   Want to win a $50 Amazon gift card? if you leave a WRITTEN review on Apple Podcasts, you're entered into a $50 raffle which we'll announce the winner of every other Thursday.) Sean McCormick (@floatseattle) is a personal coach, podcast host, and wellness entrepreneur who founded Float Seattle, the 1st float chain in Seattle. A man of many endeavors, his personal coaching business has been his many focus and coaches an audience of C-suite executives, venture capitalists, senior directors, and founders across different industries. His podcast, Optimal Performance Podcast (the OPP), is a show with over 10 million downloads, about taking your mental and physical performance to the next level. Listen to it here. Whether it’s through nootropics, cutting-edge biohacking techniques, or adjusting your approach to nutrition and fitness, they have the best minds in the industry talk about how to achieve optimal performance in all areas of your life. Guests include Olympic athletes, neuroscientists, Navy Seals, authors, and more. This episode was a hoot! We talk about “brand archetypes”  and Sean’s is indisputably “The Magician”. Magicians make dreams come to reality, are seen as visionary and spiritual, and common brands associated with this are Apple, Disney, and Absolut. We cover a range of topics but in particular Sean’s decisions and growth of building an upscale coaching business, a float center, and a personal brand. This episode is particularly valuable for 1) anyone who’s considered started a life coaching business and 2) anyone who is building a personal brand and considering all the moving pieces (and where to get help). SHOW NOTES: https://bit.ly/3hXL95R  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Sep 3

46 min

(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday!) Sean McCormick (@floatseattle) is a personal coach, podcast host, and wellness entrepreneur who founded Float Seattle, the 1st float chain in Seattle. A man of many endeavors, his personal coaching business has been his many focus and coaches an audience of C-suite executives, venture capitalists, senior directors, and founders across different industries. His podcast, Optimal Performance Podcast (the OPP), is a show with over 10 million downloads, about taking your mental and physical performance to the next level. Listen to it here. Whether it’s through nootropics, cutting-edge biohacking techniques, or adjusting your approach to nutrition and fitness, they have the best minds in the industry talk about how to achieve optimal performance in all areas of your life. Guests include Olympic athletes, neuroscientists, Navy Seals, authors, and more. This episode was a hoot! We talk about “brand archetypes”  and Sean’s is indisputably “The Magician”. Magicians make dreams come to reality, are seen as visionary and spiritual, and common brands associated with this are Apple, Disney, and Absolut. We cover a range of topics but in particular Sean’s decisions and growth of building an upscale coaching business, a float center, and a personal brand. This episode is particularly valuable for 1) anyone who’s considered started a life coaching business and 2) anyone who is building a personal brand and considering all the moving pieces (and where to get help). SHOW NOTES: https://bit.ly/3lB72dv  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Sep 1

35 min

(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday!)   (Part 2) Nick Hughes (@jnickhughes) is a serial entrepreneur, blogger, and founder and CEO of Founder's Live, a social network and global venue that gives modern entrepreneurs the opportunity to earn recognition, taste fame, connect with other entrepreneurs, and become rockstars.   Prior to Founder's Live, Nick had a series of entrepreneurial adventures starting companies in local marketing, mobile payments, and SAAS, while holding advisory roles for a cryptocurrency ATM, a customer engagement tool, and much more.   Nick also is an active blogger (you can find him at soentrepreneurial.com) talking candidly about the tumultuous journey of founding a growing company.   Founders Live is in over 30 countries, 60 cities, with over 50,000 ambitious, active monthly users.   Nick was generous with his time to talk about the growth of Founder's Live and it's steady rise over the past 4 years. We talk frankly about the COVID-19 crisis and how it'll change the business landscape for many years to come (and how Founder's Live is adapting).   This episode is particularly valuable for 1) founders who've started a social network and would like insights into the struggles, triumphs, and complexity required to build this type of business or 2) startup marketers who want to consider in-person or virtual event marketing channels for driving organic growth. SHOW NOTES: https://bit.ly/3lqxLJV  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Aug 27

35 min

(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday!)   Nick Hughes (@jnickhughes) is a serial entrepreneur, blogger, and founder and CEO of Founder's Live, a social network and global venue that gives modern entrepreneurs the opportunity to earn recognition, taste fame, connect with other entrepreneurs, and become rockstars.   Prior to Founder's Live, Nick had a series of entrepreneurial adventures starting companies in local marketing, mobile payments, and SAAS, while holding advisory roles for a cryptocurrency ATM, a customer engagement tool, and much more.   Nick also is an active blogger (you can find him at soentrepreneurial.com) talking candidly about the tumultuous journey of founding a growing company.   Founders Live is in over 30 countries, 60 cities, with over 50,000 ambitious, active monthly users.   Nick was generous with his time to talk about the growth of Founder's Live and it's steady rise over the past 4 years. We talk frankly about the COVID-19 crisis and how it'll change the business landscape for many years to come (and how Founder's Live is adapting).   This episode is particularly valuable for 1) founders who've started a social network and would like insights into the struggles, triumphs, and complexity required to build this type of business or 2) startup marketers who want to consider in-person or virtual event marketing channels for driving organic growth. SHOW NOTES: https://bit.ly/2QkvvFt  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Aug 25

29 min

(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). (Part 2) Gabe Gervelis (@ggervelis) is the Director of Sales & Marketing at Evocalize, a SAAS that provides embedded digital advertising technology to CRMs, portals, and marketplaces. To simplify that, it’s a SAAS that creates highly targeted display ad via embedded Facebook and Google ads. There is really nothing really like it, you can learn more about what they do and how they can help your business create new revenue here. Prior to Evocalize, Gabe founded and lead teams at several digital ad agencies around SEO, audience targeting, and content marketing. After building his client-base to over 50 (including major airlines and name brand retailers), he crossed over to the dark side and decided to help brands grow from the inside, as their Director of Marketing (Aduro Life, Decisive Data, Evocalize). We break down search engine optimization, a quick history of how this has changed over the past 20 years, and a series of decisions a startup has to go through in order to maximize their SEO and be ranked well on Google. This episode is particularly valuable for 1) a founder or marketer seeking a basic understanding of SEO and the key role it’ll play in organic lead generation (new customers), or 2) anyone wanting to understanding internet marketing and it’s evolution over the past 2 decades. SHOW NOTES: https://bit.ly/3gdolNV  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Aug 20

33 min

(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)). Gabe Gervelis (@ggervelis) is the Director of Sales & Marketing at Evocalize, a SAAS that provides embedded digital advertising technology to CRMs, portals, and marketplaces. To simplify that, it’s a SAAS that creates highly targeted display ad via embedded Facebook and Google ads. There is really nothing really like it, you can learn more about what they do and how they can help your business create new revenue here. Prior to Evocalize, Gabe founded and lead teams at several digital ad agencies around SEO, audience targeting, and content marketing. After building his client-base to over 50 (including major airlines and name brand retailers), he crossed over to the dark side and decided to help brands grow from the inside, as their Director of Marketing (Aduro Life, Decisive Data, Evocalize). We break down search engine optimization, a quick history of how this has changed over the past 20 years, and a series of decisions a startup has to go through in order to maximize their SEO and be ranked well on Google. This episode is particularly valuable for 1) a founder or marketer seeking a basic understanding of SEO and the key role it’ll play in organic lead generation (new customers), or 2) anyone wanting to understanding internet marketing and it’s evolution over the past 2 decades. SHOW NOTES: https://bit.ly/3iJTrhM  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Aug 18

37 min

(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)).   (Part 2) Josh Dirks (@joshdirks) is a serial entrepreneur with a track record of success in digital marketing and sales.   After becoming the highest grossing sales rep for Door To Door in 2006, he went to Entercom, a national digital and radio broadcasting enterprise where he introduced the concept of narrow or sliver casting to better target and reach listeners. He also encouraged a multi-media marketing strategy of incorporating the new field of social media marketing, but met serious doubt in the value of it.   Soon after he left and started Project Bionic in 2009, one of the 1st social media marketing agencies in the US where they created "The PB Way", a scientific approach to social media marketing that mixed creativity with business intelligence to drive real tangible growth for any business in fans and ultimately customers.   11 years later, Project Bionic is 38 clients big with 40 employees and major clients who've stuck with them for years like Nalgene, Amazon, Taco Time, and local Northwest favorite, Ezell's Chicken.   This conversation is valuable for anyone who has considered or even doubted the power of social media marketing in driving growth for a startup. Whether you're an e-commerce startup, a local restaurant, fitness influencer, or a mammoth brand, Josh breaks shows how to leverage social media marketing, with just a few dollars a day. SHOW NOTES: https://bit.ly/31R0ZIC  Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Aug 13

37 min

(Grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)).   Josh Dirks (@joshdirks) is a serial entrepreneur with a track record of success in digital marketing and sales.   After becoming the highest grossing sales rep for Door To Door in 2006, he went to Entercom, a national digital and radio broadcasting enterprise where he introduced the concept of narrow or sliver casting to better target and reach listeners. He also encouraged a multi-media marketing strategy of incorporating the new field of social media marketing, but met serious doubt in the value of it.   Soon after he left and started Project Bionic in 2009, one of the 1st social media marketing agencies in the US where they created "The PB Way", a scientific approach to social media marketing that mixed creativity with business intelligence to drive real tangible growth for any business in fans and ultimately customers.   11 years later, Project Bionic is 38 clients big with 40 employees and major clients who've stuck with them for years like Nalgene, Amazon, Taco Time, and local Northwest favorite, Ezell's Chicken.   This conversation is valuable for anyone who has considered or even doubted the power of social media marketing in driving growth for a startup. Whether you're an e-commerce startup, a local restaurant, fitness influencer, or a mammoth brand, Josh breaks shows how to leverage social media marketing, with just a few dollars a day. SHOW NOTES: https://bit.ly/33PTXqw Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Aug 11

37 min

(This week's $50 Amazon Raffle winner is...no one! No new WRITTEN reviews were submitted the past 2 weeks.   Please grow the show with me: if you leave a written review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday.)   (Part 2) Collin Smith is a marketing leader at Fisher Investments, with an emphasis on employer branding and culture.   Prior to working in the financial services industry, Collin worked at Cinder Block, a major merchandise and marketing agency with clients like Green Day, Radiohead, the Killers, and the Smashing Pumpkins. Here he implemented creative integrated marketing campaigns before the major adoption of the internet, driving repeated merch and album sales while developing diehard fan bases in the process.   Collin holds a Bachelor of Corporate Communications degree from the University of Maryland.   Collin is a master of human psychology and influence, something that has lead him to craft his professional path since the age of 15. Together during this episode we answered the million dollar question: how do you cultivate a fanatic fan? Whether that's a concert attendee, customer, or monthly active user, I don't doubt you'll find this applicable and worthwhile.   This episode is particularly valuable for anyone who wants to build a world-class brand but doesn't know where to start. Through this episode, Collin provides you the right angle to approach this from and 3 different, key tactics immediately at your finger tips. SHOW NOTES: https://bit.ly/2Xr8ip0 Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Aug 6

41 min

(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as previous raffle winner)).   Collin Smith is a marketing leader at a multi-billion dollar, global wealth management firm, with an emphasis on employer branding and culture.   Prior to working in the financial services industry, Collin worked at Cinder Block, a major merchandise and marketing agency with clients like Green Day, Radiohead, the Killers, and the Smashing Pumpkins. Here he implemented creative integrated marketing campaigns before the major adoption of the internet, driving repeated merch and album sales while developing diehard fan bases in the process.   Collin holds a Bachelor of Corporate Communications degree from the University of Maryland.   Collin is a master of human psychology and influence, something that has lead him to craft his professional path since the age of 15. Together during this episode we answered the million dollar question: how do you cultivate a fanatic fan? Whether that's a concert attendee, customer, or monthly active user, I don't doubt you'll find this applicable and worthwhile.   This episode is particularly valuable for anyone who wants to build a world-class brand but doesn't know where to start. Through this episode, Collin provides you the right angle to approach this from and 3 different, key tactics immediately at your finger tips. SHOW NOTES: https://bit.ly/2Xr8ip0 Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Aug 4

49 min

(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as last week's winner)).   (Part 2) Daniel O'Neill is a 2-time Freestyle Frisbee World Champion and World Urban Games Gold Medalist, former Cirque du Soleil performer, who happens to also be a subject-matter-expert in recruitment marketing.   Daniel was formally the VP of Business Development at Bayard, one of the oldest and most reputable ad agencies in the world. Prior to Bayard, he worked at Recruitics where he cut his teeth on programmatic job ads and was a top sales performer, bringing in clients in the rapid growing "gig economy" space.   Outside of programmatic job ads, Daniel is a world-class freestyle frisbee performer and has been a dancer with the world famous Pilobolus dance theater, is Tournament Director for the Freestyle Frisbee World Championships, and travels the world doing what he loves.   Daniel holds a Bachelor's in economics, theater, and dance from Columbia University.   This episode is particularly valuable for 1) FOUNDERS who want to consider recruitment marketing for say, a marketplace with buyers & sellers, or 2) SALES leaders who are seeking creative business development strategies for generating new business through sales.   SHOW NOTES: https://bit.ly/30Waztu Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Jul 30

30 min

(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy Jung as last week's winner)).   Daniel O'Neill is a 2-time Freestyle Frisbee World Champion and World Urban Games Gold Medalist, former Cirque du Soleil performer, who happens to also be a subject-matter-expert in recruitment marketing.   Daniel was formally the VP of Business Development at Bayard, one of the oldest and most reputable ad agencies in the world. Prior to Bayard, he worked at Recruitics where he cut his teeth on programmatic job ads and was a top sales performer, bringing in clients in the rapid growing "gig economy" space.   Outside of programmatic job ads, Daniel is a world-class freestyle frisbee performer and has been a dancer with the world famous Pilobolus dance theater, is Tournament Director for the Freestyle Frisbee World Championships, and travels the world doing what he loves.   Daniel holds a Bachelor's in economics, theater, and dance from Columbia University.   This episode is particularly valuable for 1) FOUNDERS who want to consider recruitment marketing for say, a marketplace with buyers & sellers, or 2) SALES leaders who are seeking creative business development strategies for generating new business through sales.   SHOW NOTES: https://bit.ly/2D238J9 Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Jul 28

35 min

($50 bi-weekly winner) The winner of this week's $50 Amazon Raffle is Rémy Jung from New York City. Congratulations, Rémy! We'll be in touch to mail you your gift card.   (Part 2) Paul Clingan is a Lululemon Ambassador, certified personal trainer, yoga instructor, and the founder of Down Dog Athletics, a fusion of 2 worlds, athletics & performance ("the dark") with yoga & meditation ("the light").   Prior to Down Dog Athletics, Paul spent 5 years in the advertising industry working both in-house (Amazon) and agency-side (Wieden + Kennedy) in the world of media planning and buying. Paul is a beast in his ability to not only create content (70+ podcast episodes, 20+ blog articles, 30+ videos), but to drive amazing results and growth for his brand, in rapid time.   This episode is particularly valuable for anyone starting their own personal brand or fitness coaching business, and wants to answer the question: how do you do it WELL?   Most entrepreneurs start out as a "1-human band", constantly juggling the role of maker, manager, project manager, marketer, and salesman with growth being the lifeblood. Paul is a quintessential example of the constant orchestration at work.   (Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday (Cheers to Rémy as the winner this week on 7/23!)   SHOW NOTES: https://bit.ly/33kG8QH Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Jul 23

40 min

(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday). (Part 2) Brian Marcus is the VP of Global Marketing at TUNE, the pioneer in partner marketing management and mobile measurement. Brian is a man of replicating success at some of the world's most well-known brands. He was able to bring a wealth of growth knowledge to Teespring after building eBay's Seller Partner Network through affiliate and partner marketing back in 2012. Before eBay, he took the reins and scaled the Google Affiliate Network back in 2008. Brian holds an MBA from the University of Chicago Booth School of Business. Affiliate marketing is often considered the red-headed step-child of digital marketing, and puts a bad taste in many peoples' mouths. Brian smashes this misconception to pieces and provides a very compelling case for anyone who wants to grow their customer base through what could be one of the best return on investment (ROI) channels for any startup. This episode is particularly valuable for anyone who wants to leverage niche blogs, influencers, or rebate sites to share their audience and drive "warm" customers to consider and buy your product on a consistent basis, at an amazing ROI. Who wouldn't want this? Please help grow the show with me by reviewing, subscribing, or downloading 2 episodes. If you do any 1 of the 3, I'll enter you into a $50 Amazon gift card contest, which we'll announce the winner of every other Thursday. A $100 contest if you download 5 episodes! SHOW NOTES: https://bit.ly/30qyiBP Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Jul 22

40 min

(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday). Brian Marcus is the VP of Global Marketing at TUNE, the pioneer in partner marketing management and mobile measurement. Brian is a man of replicating success at some of the world's most well-known brands. He was able to bring a wealth of growth knowledge to Teespring after building eBay's Seller Partner Network through affiliate and partner marketing back in 2012. Before eBay, he took the reins and scaled the Google Affiliate Network back in 2008. Brian holds an MBA from the University of Chicago Booth School of Business. Affiliate marketing is often considered the red-headed step-child of digital marketing, and puts a bad taste in many peoples' mouths. Brian smashes this misconception to pieces and provides a very compelling case for anyone who wants to grow their customer base through what could be one of the best return on investment (ROI) channels for any startup. This episode is particularly valuable for anyone who wants to leverage niche blogs, influencers, or rebate sites to share their audience and drive "warm" customers to consider and buy your product on a consistent basis, at an amazing ROI. Who wouldn't want this? Please help grow the show with me by reviewing, subscribing, or downloading 2 episodes. If you do any 1 of the 3, I'll enter you into a $50 Amazon gift card contest, which we'll announce the winner of every other Thursday. A $100 contest if you download 5 episodes! SHOW NOTES: https://bit.ly/2WBxetU Connect with Jakub Kubicka: Visit The Daily Marketer PODCAST: https://jakubkubicka.com/category/podcast/ Visit the Jakub Kubicka BLOG: https://jakubkubicka.com/ Follow Jakub Kubicka on TWITTER: https://twitter.com/jakub_kubicka Follow Jakub Kubicka on INSTAGRAM: https://www.instagram.com/j_kubed/?hl=en Like Jakub Kubicka on FACEBOOK: https://www.facebook.com/kubickaconsulting/

Jul 22

36 min

(Grow the show with me: if you leave a review on Apple Podcasts you're entered into a $50 Amazon gift card raffle, which we'll announce the winner of every other Thursday).   Paul Clingan is a Lululemon Ambassador, certified personal trainer, yoga instructor, and the founder of Down Dog Athletics, a fusion of 2 worlds, athletics & performance ("the dark") with yoga & meditation ("the light").   Prior to Down Dog Athletics, Paul spent 5 years in the advertising industry working both in-house (Amazon) and agency-side (Wieden + Kennedy) in the world of media planning and buying. Paul is a beast in his ability to not only create content (70+ podcast episodes, 20+ blog articles, 30+ videos), but to drive amazing results and growth for his brand, in rapid time.   This episode is particularly valuable for anyone starting their own personal brand or fitness coaching business, and wants to answer the question: how do you do it WELL?   Most entrepreneurs start out as a "1-human band", constantly juggling the role of maker, manager, project manager, marketer, and salesman with growth being the lifeblood. Paul is a quintessential example of the constant orchestration at work.   Please help grow the show with me by reviewing, subscribing, or downloading 2 episodes. If you do any 1 of the 3, I'll enter you into a $50 Amazon gift card contest, which we'll announce the winner of every other Thursday. A $100 contest if you download 5 episodes!   SHOW NOTES: https://bit.ly/3htqK8l  

Jul 21

39 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Have you every been stumped on a startup name? I have. I still am! So what's an entrepreneur to do? One word: test. If you can't decide, let the market decide for you. Learn in today's episode how "testing" your title could be the best $100 you spend. Show Notes James Altucher: https://jamesaltucher.com/ (I also highly recommend his podcast: https://jamesaltucher.com/podcasts/) Shopify Business Name Generator: https://www.shopify.com/tools/business-name-generator Launchaco (Free Landing Page Creator): https://www.launchaco.com/ Episode in blog format: https://jakubkubicka.com/name/

Jun 2019

8 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Marketing: a sexy profession with a huge supply of candidates yet few spots. That said, there are dozens of free certs and courses by world-class companies, and given a little agency, can set someone up for massive success. Find out all 5 in this episode. Show Notes Wharton Business School's Intro to Marketing: https://www.coursera.org/learn/wharton-marketing?action=enroll Google Analytics Academy full course list: https://analytics.google.com/analytics/academy/ Hootsuite Platform Training course: https://education.hootsuite.com/courses/platform-training Canva Design School courses (via interactive tutorials + videos): https://designschool.canva.com/ Episode in blog format: https://jakubkubicka.com/certifications/

Jun 2019

8 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Figure out your LTV, uncover your most valuable customer segments, and so much more with this handy, little marketing tool. If you need one that is the perfect combo of powerful & quick, the cohort analysis is the ticket. Get the gist in today's episode. Show Notes Joseph Campbell's Hero With A Thousand Faces: https://www.amazon.com/Thousand-Faces-Collected-Joseph-Campbell/dp/1577315936 Bizible on Cohort Analysis in B2B businesses: https://www.bizible.com/blog/how-to-cohort-analysis-b2b-marketing Randomizec Controlled Test defined by MedicineNet: https://www.medicinenet.com/script/main/art.asp?articlekey=39532 Neil Patel goes deep on LTV (defined): https://neilpatel.com/blog/how-to-calculate-lifetime-value/ Episode in blog format: https://jakubkubicka.com/cohort/

May 2019

8 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. As much as paid user acquisition is a saving grace for most B2C startups, the cost of acquiring will become MORE expensive over time. Enter engagement and retention marketing, your saving grace to a very big problem. Learn how in today's episode. Show Notes a16z Podcast on User Acquisition: https://a16z.com/2018/08/08/growth-user-acquisition/ Growth Marketing Thought Leader, Andrew Chen: https://andrewchen.co/ Episode in blog format: https://jakubkubicka.com/engagement/

May 2019

9 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Split testing can yield endless optimizations in your UI, ad copy, email marketing, and more. Learn to see whether your startup's hunches of tweaked copy or layout really are driving more engagement & conversions, in today's episode of The Daily Marketer. Show Notes Optimizely on Split Testing: https://www.optimizely.com/optimization-glossary/ab-testing/ Mightycall on Split Testing's true benefits: https://www.mightycall.com/blog/10-benefits-ab-testing/ Wyatt Jenkins (HBR) on "Experimentation Culture": https://hbr.org/2014/02/ab-testing-and-the-benefits-of-an-experimentation-culture Episode in blog format: https://jakubkubicka.com/split-testing/

May 2019

7 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. What if I told you there is a method to the madness of Facebook ads? That there is a simple 3-tier campaign model that can lead to reaching the right people at the lowest cost, while keeping your ads from becoming irritating? Learn how in today's episode. Show Notes Behavioral Retargeting (Ads) Explained: https://en.wikipedia.org/wiki/Behavioral_retargeting Jon Loomer on Facebook's Campaign Budget Optimization: https://www.jonloomer.com/2018/01/09/facebook-campaign-budget-optimization/ Beginners guide to Facebook Ads: https://www.facebook.com/business/help/965529646866485 Episode in blog format: https://jakubkubicka.com/facebook-ads/

May 2019

9 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Rightly so, the Internet has bred more and more direct marketers. But if we take a moment to observe a pre-Internet co like Coca Cola, they transcend their category and embody an emotion at their very thought. How did they do it? Learn in today's episode. Show Notes Shopify on Direct Marketing: https://www.shopify.com/encyclopedia/direct-marketing Hubspot on companies with stellar brand marketing: https://blog.hubspot.com/blog/tabid/6307/bid/34227/15-businesses-to-admire-for-consistent-stellar-branding.aspx Episode in blog format: https://jakubkubicka.com/branding/

May 2019

8 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. In your field, there are a million others who are JUST as passionate & driven as you and will gladly take your position if you let the lazy bug catch you. So how do you blast past them like a space-bearing rocket? I hope to show you in 5 easy steps. Show Notes Austin Kleon's Steal Like An Artist book: https://austinkleon.com/steal/ The Muse on ways to build a personal brand (personal glossary included): https://www.themuse.com/advice/26-different-ways-to-build-your-personal-brand-meaning-youll-like-at-least-one Episode in blog format: https://jakubkubicka.com/personal-brand/

May 2019

11 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. We all know the feeling: slow revenue growth, an overworked team, and always focused on tasks when you'd rather be doing strategy. Two solutions? outsource & automation. I distilled what I think are the 3 most effective outsourcing & automation tactics. Show Notes Neil Patel on automation tips: https://neilpatel.com/blog/automated-marketing-activities/ Reply.io: https://reply.io/ Pocket app: https://itunes.apple.com/us/app/pocket-save-read-grow/id309601447?mt=8 IFTTT app: https://itunes.apple.com/us/app/ifttt/id660944635?mt=8 Episode in blog format: https://jakubkubicka.com/outsource/

May 2019

8 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Facebook's Build To Break, a semi-annual event where marketers from the most industry-disrupting startups come to sharpen their Facebook Ads prowess and learn leading edge secrets. Here are the 3 most valuable insights I learned along the way. Show Notes Lowest Cost bid strategy: https://www.facebook.com/business/help/721453268045071 Target Cost bid strategy: https://www.facebook.com/business/help/245880322600819 Episode in blog format: https://jakubkubicka.com/facebook/

May 2019

10 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Lifer: a person who has made a lifelong commitment, usually in a certain career. Yet, some of the most successful and influential humans in recent history have made powerful statements by "non-lifing" it and bestowed key marketing lessons along the way. Show Notes Crosslink Consulting on Presidential Branding Lessons: https://www.crosslinkconsulting.net/the-best-marketing-lessons-u-s-presidents-have-ever-taught-us/ Donald Trumps Twitter Feed (as if you haven't seen it): https://twitter.com/realDonaldTrump?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Brandon Stanton's Humans Of New York: http://www.humansofnewyork.com/ Ina Garten's Barefoot Contessa Cooking Blog: https://barefootcontessa.com/ Episode in blog format: https://jakubkubicka.com/non-lifer/

May 2019

8 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Building 1000 true fans sounds simple enough, but how do you keep and engage 1000 people? Isn't that your second thought? Take a page out of Seth Godin's, Tim Ferriss's, or Ryan Holiday's book and try one of their tested and proven approaches. Show Notes Seth Godin's world-famous blog: https://seths.blog/ Ryan Holiday's Reading Recommendation Newsletter: https://ryanholiday.net/reading-newsletter/ Tim Ferriss's 5 Bullet Friday: https://go.tim.blog/5-bullet-friday-1/ Episode in blog format: https://jakubkubicka.com/1000/

Apr 2019

7 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Amazon Marketplace not only contributes a huge chunk of revenue to Amazon's annual sales, but 2,975 new sellers join EVERY DAY. However, the real challenge with being a seller is NOT inventory management, taxes, or profitability, but marketing. Show Notes Feedback Express Amazon Marketplace Stats: https://www.feedbackexpress.com/amazon-1029528-new-sellers-year-plus-stats/ Entrepreneur on Amazon Marketplace Stats: https://www.entrepreneur.com/article/303532 Sellic's Beginners Guide To Amazon PPC: https://sellics.com/blog-amazon-ppc-guide Episode in blog format: https://jakubkubicka.com/amazon/

Apr 2019

10 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Direct to consumer retail has taken a slow moving, old-boys club and injected it with startup steroids to make them fast, customer pleasing, quick sprouting machines. Learn more in this unique episode of the podcast, The Daily Marketer. Show Notes Sleeknote on Casper marketing: https://sleeknote.com/blog/casper-marketing The Economist on China's manufacturing dominance: https://www.economist.com/leaders/2015/03/12/made-in-china Ad Week on Direct to Consumer Retail for Marketing: https://www.adweek.com/brand-marketing/how-direct-to-consumer-brands-are-tearing-down-and-rebuilding-the-marketing-scene/ The Horse: https://www.thehorse.com.au/ Episode in blog format: https://jakubkubicka.com/d2c/

Apr 2019

8 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. I'm here not to tell you to run 20 boosted Facebook posts, go to networking events, or to hand out 1000 flyers to local businesses, but to share some of the more creative yet effective tactics I've found to grow my readership (while doing it with style). Show Notes Precision Training's Josh Lieb's weekly wellness videos: https://www.facebook.com/precisionptnw/ David Spark's quirky but amazing self-marketing ploys: http://www.sparkminute.com/2013/02/12/16-unique-ways-to-promote-yourself-and-your-business/ Episode in blog format: https://jakubkubicka.com/non-scaling/

Apr 2019

9 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. Colossal paid ad giants are heaven sent yet a huge gamble. Why? One word: complacency. Why bother exploring new channels when the 2 biggest drive amazing volume and low CPAs? Learn about channel testing and why its key for the livelihood of your startup. Show Notes Sean Ellis on Product-Market Fit: http://www.startup-marketing.com/the-startup-pyramid/ Quicksprout on marketing experimentation: https://www.quicksprout.com/2014/01/08/how-to-find-and-test-new-marketing-channels/ Eric Benjamin Seufert on marketing saturation (a unique take): https://mobiledevmemo.com/its-impossible-to-saturate-a-marketing-channel/ Episode in blog format: https://jakubkubicka.com/channel-testing/

Apr 2019

8 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. We recently mentioned the most vital marketing metrics to track, but one in particular, DAU/MAU, should be given some serious TLC. Do the same people come visit your app or e-commerce site daily? Once a month? The answer could save your startup. Show Notes a16z Podcast on "The Basics of Growth (Part 1)": https://a16z.com/2018/08/08/growth-user-acquisition/ Nabeel Hyatt on DAU/MAU: https://techcrunch.com/2009/10/29/how-to-measure-the-true-stickiness-and-success-of-a-facebook-app/ Episode in blog format: https://jakubkubicka.com/dau-mau/

Apr 2019

7 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move.   Marketing can be a world of smoke and mirrors. In short, no one cares about your number of followers or amount of unique visitors, but your ability to drive loyal customers and engaged users. These 4 metrics above all, are vital to keep a pulse on.   Show Notes a16z Podcast on "The Basics of Growth (Part 1)": https://a16z.com/2018/08/08/growth-user-acquisition/ Baremetrics on MAU: https://baremetrics.com/academy/startups-know-monthly-active-users Investopedia on GMV: https://www.investopedia.com/terms/g/gross-merchandise-value.asp Episode in blog format: https://jakubkubicka.com/four-metrics/

Apr 2019

9 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move. What 20% of the work you're doing is leading to 80% of results? I guarantee that if you embrace pixels, this will fall into your 20%. Most shy away from them since they're slightly technical and seem complicated, so why not debunk this once and for all? Show Notes Hotmart's Take on the Conversion Pixel: https://blog.hotmart.com/en/conversion-pixel/ Claire Pells on Remarketing Pixel: https://clairepells.com/conversion-tracking-pixels-remarketing-pixels/ Episode in blog format: https://jakubkubicka.com/pixel/

Apr 2019

9 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Influence is persuasion's handsome step-brother and Robert Cialdini has distilled it into 6 principles that you can immediately start using not only in your day-to-day life, but especially in a cash-strapped startup. Show Notes Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X/ref=sr_1_1?ie=UTF8&qid=1539459707&sr=8-1&keywords=influence+book Science of Persuasion 10-minute whiteboard: https://www.youtube.com/watch?v=cFdCzN7RYbw https://jakubkubicka.com/influence/

Apr 2019

13 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Brand is a powerful superpower that's best not to boot, but to embrace. Learn the truth in this quick episode. Brand awareness lets people not only know that your company exists but lets you shape the narrative and story around your product. Show Notes https://jakubkubicka.com/brand-marketing/

Mar 2019

8 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move Most marketers find it trivial but the benefits of having a clean and simple webpage URL can make a world of a difference. Learn 6 valuable & actionable tips so you can get the most search engine juice out of this sweet piece of digital real estate. Show Notes Microsoft Research: Domain Bias In Web Search: https://www.microsoft.com/en-us/research/publication/domain-bias-in-web-search/?from=http%3A%2F%2Fresearch.microsoft.com%2Fpubs%2F155941%2Fdomainbias.pdf Rand Fishkin's 15 SEO Best Practices for Structuring URLs: https://moz.com/blog/15-seo-best-practices-for-structuring-urls Liberman Technologies with some URL gold: https://www.ltnow.com/importance-url-structure/ https://jakubkubicka.com/url-structure/

Mar 2019

10 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move   Anyone can show up to work; not everyone can perform. As much as we emphasize "delivery" in the tasks and projects we complete, teams often turn a blind eye on the most important element: performance. So where do you start and what do you measure?   Show Notes Work Culture and Performance: https://www.forbes.com/sites/danpontefract/2017/05/25/if-culture-comes-first-performance-will-follow/#243627916e62 The Art of the OKR: http://eleganthack.com/the-art-of-the-okr/ Episode in blog format: https://jakubkubicka.com/performance-delivery/

Mar 2019

8 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move   Marketing attribution gives a rebuttal to the quote "1/2 of my advertising is wasted, I just don't know which half." It attributes the ad(s) that lead to a purchase, and assigns a value. So what are all the attribution models and why should you care?   Show Notes All 11 Marketing Attribution Models, Explained: https://www.bizible.com/blog/marketing-attribution-models-complete-list Linear Attribution explained: https://neilpatel.com/blog/last-touch-attribution-lies/ Episode in blog format: https://jakubkubicka.com/attribution/

Mar 2019

7 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move 2 of the biggest challenges for startup marketers has been 1) creating an integrated marketing universe and 2) finding promising, new paid ad channels outside of Facebook and Google. Here are 10 channels to consider adding to your paid ad repertoire. Show Notes Grindr Ads (self-serve): https://www.grindrads.com/index.html?utm_source=google&utm_medium=cpc&utm_campaign=Branded-Exact "Reddit Advertising (self-serve, recently launched revamped ad platform): https://www.redditinc.com/advertising" Megaphone.fm (self-serve for podcasts): https://megaphone.fm/ Spotify Ad Studio (self-serve): https://adstudio.spotify.com/ Episode in blog format: https://jakubkubicka.com/marketing-channels/

Mar 2019

13 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move If want an edge, learning from experts in marketing could be an incredibly valuable resource and thus differentiator for your startup. Outside of The Daily Marketer, consider these 5 marketing podcasts the next time you're looking for some brain tickles. Show Notes Marketing Strategies Podcast (episode worth listening: Val Scholz from Revolut): http://www.mattbyrom.com/marketing-strategies-podcast A16z podcast (episode worth listening: Basics of Growth): https://a16z.com/podcasts/ Call To Action (episode worth listening: How To Start a CRO Agency): https://itunes.apple.com/ca/podcast/call-to-action/id961168554?mt=2 Perpetual Traffic (episode worth listening: 3 Case Studies To Grow Your Business…): https://www.digitalmarketer.com/podcast/perpetual-traffic/ Akimbo (episode worth listening: The Grand Opening): https://www.akimbo.me/ Episode in blog format: https://jakubkubicka.com/marketing-podcasts/

Mar 2019

9 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move If you Google'd your name right now, what comes up? Dozens of other Tims? A photographer in NYC slanging his services? A rancher in Omaha promoting single-sourced sirloin steaks? I'm going to teach you 3 low cost hacks to make sure your brand is top of mind when someone Google's you. Show Notes Example of Starbucks Happy Hour: https://www.thrillist.com/news/nation/starbucks-happy-hour-january-2019-free-coffee-drinks Episode in blog format: https://jakubkubicka.com/market-yourself/

Mar 2019

10 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move   Let's be honest: engagement sounds A LOT like retention. Don't you engage customers so to retain them? Silly marketing speak. As great as it is to get thousands of new customers in the door, that doesn't matter much if you can't build a relationship and keep them. Learn the difference in this quick, espresso-sized episode.   Show Notes a16z podcast episode on extended retention/engagement discussion: https://a16z.com/2018/08/09/growth-engagement-retention/ Episode in blog format: https://jakubkubicka.com/retention-engagement-marketing/

Mar 2019

6 min

The Daily Marketer is a podcast about pushing through the noise, swimming through the water, and breaking through the surface. Marketing is about compounding breakthroughs; not about customers, but about human nature & what gets us to make a move If you've ever wanted an amazing format to Superman punch and measure marketing tactics or product features, a well curated growth team could be the key. A growth team is like Captain Planet, bringing together experts from different teams, each with their own super power. So how can you start leveraging this startup "Super Grow formula? I'm glad you asked.  Show Notes Andrew Chen on growth teams: https://andrewchen.co/how-to-build-a-growth-team/ Sean Ellis's Hacking Growth book: https://www.amazon.com/dp/B01IZTCF6Y/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 Episode in blog format: https://jakubkubicka.com/growth-teams/

Feb 2019

10 min

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