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Social Pros Podcast

By Jay Baer and Adam Brown

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

  1. 1.
    Why Your People Are the Secret to B2B Social Media Wins10/19/2018
    41:35
  2. 2.
    Why Social Media Best Practices Are Making You Worse, Not Better10/12/2018
    44:25
  3. 3.
    How Social Media and Word of Mouth Turn Customers Into Marketers10/05/2018
    47:06
  4. 4.
    How To Generate 70x ROAS With Your Social Ads09/28/2018
    43:47
  5. 5.
    A Special Preview of Talk Triggers By Jay Baer and Daniel Lemin09/25/2018
    6:17
  6. 6.
    Why You Can't Reverse Engineer Social Media Success09/21/2018
    44:27
  7. 7.
    Why Live Streaming Is the Best Way to Connect With Heart09/14/2018
    51:48
  8. 8.
    How Hilton's Social Media Center of Excellence Keeps Guests Coming Back09/07/2018
    49:07
  1. 9.
    Is the Best Social Media Metric Making People Care About Something?08/31/2018
    44:39
  2. 10.
    How Influencer Marketing Powers B2B Social Media08/24/2018
    38:29
  3. 11.
    How Brian Fanzo Combines Real-Time and Right-Time Social Media08/17/2018
    54:01
  4. 12.
    How to Dominate Facebook Ads Without Being a Spammy Marketer08/10/2018
    46:20
  5. 13.
    Why the Cisco Talent Brand Program in Social Is So Fabulous08/03/2018
    52:00
  6. 14.
    Why Social Media Crisis Management Has Changed Forever07/27/2018
    39:35
  7. 15.
    Why You Need 3 Different Instagram Strategies07/20/2018
    35:22
  8. 16.
    Is Artificial Intelligence Overblown in Social Media Circles?07/13/2018
    44:46
  9. 17.
    Is Influencer Marketing Better for Content or Clicks07/06/2018
    37:33
  10. 18.
    How the Biggest Maker of Office Supplies Sells Staplers With Social06/29/2018
    45:07
  11. 19.
    How Lids Uses Social to Amplify Sports Passion06/22/2018
    42:04
  12. 20.
    Why LinkedIn Is Not Your Resume06/15/2018
    58:21
  13. 21.
    Will Influencer Marketing and Affiliate Marketing Join Forces?06/08/2018
    45:56
  14. 22.
    Is Your Job Ready for the Future of Social Analytics?06/01/2018
    45:40
  15. 23.
    How Brandwatch Moves Social Listening From So What to Now What05/25/2018
    40:43
  16. 24.
    How to Build Human Connections through Analytics05/18/2018
    47:16
  17. 25.
    Why the Best Social Media Ideas Sound Terrible at First05/11/2018
    44:05
  18. 26.
    Why the Relationship Between Branding and Social is More Critical Than Ever05/04/2018
    43:44
  19. 27.
    How the Houston Texans Engage Fans 365 Days per Year04/20/2018
    45:34
  20. 28.
    Exactly What to Say in Social Media04/13/2018
    40:25
  21. 29.
    How to Harness the Power of Social so You Never Lose a Customer04/06/2018
    51:57
  22. 30.
    How To Create Social Content that Stops Thumbs03/30/2018
    39:39
  23. 31.
    How Calgary Stampede Uses 2,300 Volunteers to Boost Social Media Success03/23/2018
    43:37
  24. 32.
    Why Your Employees are Your Greatest Social Media Assets03/16/2018
    38:07
  25. 33.
    Why Agorapulse is Testing Social Marketing Experiments For You03/09/2018
    45:58
  26. 34.
    How To Make Social Videos Worth Watching03/02/2018
    45:18
  27. 35.
    How to Turn Your Personal Brand Into a Business02/23/2018
    45:52
  28. 36.
    How Authors and Podcasters Market Through Social02/16/2018
    1:04:18
  29. 37.
    The Role of Social in B2B and B2C02/09/2018
    38:11
  30. 38.
    How Public Relations Succeeds in a Social Media World02/02/2018
    43:54
  31. 39.
    How Foundr Built an Entrepreneurial Empire with Instagram01/26/2018
    46:51
  32. 40.
    New Strategies for Today's Social Media Landscape01/19/2018
    49:27
  33. 41.
    How to Use Social to Amplify Earned Media01/12/2018
    47:43
  34. 42.
    How Location-Based Social Chatter Unlocks Your Fans01/05/2018
    45:35
  35. 43.
    Bonus Episode: Invisibility, Availability, and Readability!12/22/2017
    31:32
  36. 44.
    Seize the Future with These Non-Obvious 2018 Trends12/18/2017
    47:30
  37. 45.
    The Social Media Success Ingredient You Mostly Ignore12/08/2017
    46:01
  38. 46.
    Twitter Power User Secrets Revealed12/01/2017
    37:32
  39. 47.
    Humanity is More Important Than Data in Social Media11/24/2017
    50:24
  40. 48.
    How to Track Social Media Better with Bitly and Link Management11/17/2017
    40:13
  41. 49.
    How Cleveland Indians Fire Up Their Fans with Social11/10/2017
    50:10
  42. 50.
    How to Use Social to Sell Out Your Event Before It's Released11/03/2017
    39:36
  43. 51.
    Why Stories Is the Key to Company Instagram Success Today10/27/2017
    47:14
  44. 52.
    How to Grow a Facebook Page From 6,000 to 175,000 Fans10/20/2017
    33:50
  45. 53.
    Finally Some Good News About Customer Experience10/13/2017
    49:05
  46. 54.
    Why Cartoons Outperform Every Content Format10/06/2017
    46:11
  47. 55.
    How to Use Social Media to Launch a Tequila Brand09/29/2017
    1:02:51
  48. 56.
    How Cisco Uses Comedy to Grab B2B Customer Attention09/22/2017
    46:14
  49. 57.
    How Minter Dial Is Disrupting the Social Landscape09/15/2017
    53:10
  50. 58.
    How Quora Is Dominating the Search Engine Game09/08/2017
    46:29
  51. 59.
    How Krispy Kreme Does Social Media09/01/2017
    34:37
  52. 60.
    The US Bank Paid Social Program Is Remarkable08/25/2017
    49:35
  53. 61.
    Are You Doing Too Much Social Media?08/18/2017
    45:13
  54. 62.
    Transform Your Market Research With Social Conversation Analysis08/11/2017
    44:51
  55. 63.
    How the ACLU Handles Haters in Social Media08/04/2017
    36:02
  56. 64.
    A Facebook Live Triumph for B2B07/28/2017
    43:47
  57. 65.
    How Esquire Online Does Social Media07/21/2017
    47:52
  58. 66.
    How to Squeeze the Boring Out of Your Social Media07/14/2017
    42:47
  59. 67.
    How Great Clips Does Social Media07/07/2017
    47:33
  60. 68.
    Why Pinterest Hates Faces and Instagram Loves Them06/30/2017
    48:32
  61. 69.
    How Buffer Does Social Media and Why Less Is More06/23/2017
    50:07
  62. 70.
    How to Use Content to Build Your Online Influence06/13/2017
    52:58
  63. 71.
    How Facebook Took Over Your World and What Is Coming Next06/06/2017
    54:02
  64. 72.
    Pros and Cons of a Degree in Internet Marketing05/30/2017
    51:57
  65. 73.
    Inside Tips to Harness the Untapped Awesome of LinkedIn Ads05/23/2017
    47:34
  66. 74.
    How to Sell Millions Worth of Watches on YouTube05/16/2017
    53:07
  67. 75.
    How AI Is Completely Changing Social Media Marketing05/09/2017
    33:41
  68. 76.
    Building a T-Shirt Empire One Instagram at a Time05/02/2017
    48:38
  69. 77.
    What You Need to Know to Head Global Social Media04/25/2017
    41:32
  70. 78.
    Why Consistency Is the Key to Becoming Known04/18/2017
    49:33
  71. 79.
    The Only Social Media That Matters04/11/2017
    45:52
  72. 80.
    Bonus! Is Facebook Trying to Kill LinkedIn Next?04/05/2017
    4:08
  73. 81.
    Why Social Media Customer Service Is a Marketing Opportunity04/04/2017
    46:39
  74. 82.
    How to Combine Brand Journalism and Social Media03/28/2017
    49:14
  75. 83.
    How to Use and Ice Cream Controversy to Get 1 Billion Social Impressions03/21/2017
    50:27
  76. 84.
    Bonus! When Error Messages Attack03/16/2017
    5:17
  77. 85.
    Learn These Lessons to Lead a Social Media Team03/14/2017
    43:04
  78. 86.
    The Joys and Genius of Selling Beer With Social Media03/07/2017
    44:05
  79. 87.
    How Garmin Integrates Social Media and Product Design02/28/2017
    47:28
  80. 88.
    How Comcast Built A Winning Social Media Customer Service Team02/21/2017
    47:21
  81. 89.
    What Sleeping Beauty Learned About Corporate Podcasting02/14/2017
    48:16
  82. 90.
    Why HR Is Becoming a Dominant Player in Social Media02/07/2017
    38:41
  83. 91.
    The Formula For Creating Great Videos01/31/2017
    43:01
  84. 92.
    The Stunning Relationship Between Social Media and ADHD01/24/2017
    47:30
  85. 93.
    How to Curate Social Media Trends That Matter01/17/2017
    47:45
  86. 94.
    How to Achieve Incredible Social Media Success in a University01/10/2017
    46:38
  87. 95.
    Proof That Focusing on Your Product Can Work in Social Media01/03/2017
    37:58
  88. 96.
    5 Unmistakable Lessons From 50 Social Media Leaders12/20/2016
    43:57
  89. 97.
    How to Tell Compelling Stories One Tweet at a Time12/13/2016
    52:24
  90. 98.
    How A Ginormous Accounting Firm Uses Snapchat Like a Boss12/06/2016
    33:54
  91. 99.
    How to Activate Your Employees As Social Media Advocates11/29/2016
    44:24
  92. 100.
    Why Messaging Apps Will Make Websites Irrelevant11/22/2016
    51:45
  93. 101.
    Should Marketers Start to Use Twitter Like Facebook11/15/2016
    50:56
  94. 102.
    How LensCrafters Uses Frame Candy to Excite You in Social11/08/2016
    43:02
  95. 103.
    How Innovative Startups Are Raising Money in a Whole New Way11/01/2016
    42:10
  96. 104.
    How Kellogg Delights Fans by Telling Bigger Social Stories10/25/2016
    47:39
  97. 105.
    How a Theoretical Physicist Became a Big Company Social Media Manager10/18/2016
    41:20
  98. 106.
    Why You Should Be Doing Less Social, Not More10/11/2016
    44:39
  99. 107.
    Are You Using the Right Social Media Tools?10/04/2016
    46:50
  100. 108.
    What Is the Relationship Between Social and Community?09/27/2016
    51:47
  101. 109.
    How Social Fits Into Your Owned Media Strategy09/20/2016
    29:29
  102. 110.
    How to Figure Out What Your Audience Really Thinks About You09/13/2016
    46:07
  103. 111.
    A Tasty Tale of Social Media Smarts From A Boutique Burger Manufacturer09/06/2016
    48:53
  104. 112.
    Why Most Social Media Writing Sucks and How to Fix It08/30/2016
    53:40
  105. 113.
    How Coca-Cola Mastered Brand Journalism08/23/2016
    49:36
  106. 114.
    How Patrón Uses Immersive Digital to Drive Global Tequila Demand08/16/2016
    50:48
  107. 115.
    How Social Media Can Lead the Voice of Customer Initiatives08/09/2016
    46:19
  108. 116.
    Why This Brand Gets 15-Fold Engagement on Facebook Live Video08/02/2016
    52:27
  109. 117.
    How to Use Social Media to Make Your Brand Fascinating07/26/2016
    52:21
  110. 118.
    Why Snapchat and FB Live Are Stealing TV Ad Budgets07/19/2016
    57:27
  111. 119.
    Why You Can’t Succeed at Social Without Fun07/12/2016
    54:19
  112. 120.
    She’s Using Paid Pinterest to Drive Amazing Brand Results07/05/2016
    43:35
  113. 121.
    How Influence Can Make or Break Your Brand06/28/2016
    39:02
  114. 122.
    How Social Media Makes the Grand Ole Opry New Again06/21/2016
    54:48
  115. 123.
    Why Beer Plus Social Media Equals Happy Fans06/14/2016
    45:55
  116. 124.
    How to Raise $210 Million With Transparency and Great Social Media06/07/2016
    49:14
  117. 125.
    How B2B Companies Can Rock FB Live Video05/31/2016
    47:28
  118. 126.
    How 3M Uses Daily Science to Maximize Social Results05/24/2016
    41:53
  119. 127.
    Why You’re Not Good at Social Until It Embarrasses You05/17/2016
    42:43
  120. 128.
    How to Go From Collecting Fans to Social That Works05/10/2016
    49:09
  121. 129.
    What Social Media Can Learn From Content Marketing05/03/2016
    51:16
  122. 130.
    Living Proof That Defense Contractors Can Rock at Social Media04/26/2016
    40:04
  123. 131.
    Gary Vaynerchuk and the Currency of Attention04/19/2016
    29:01
  124. 132.
    When and How Does Snapchat Work for Business04/12/2016
    47:06
  125. 133.
    How Social Media Examiner Uses Social to Power Customer Experience04/05/2016
    44:51
  126. 134.
    How Social Media Works When Your Fans Are Truly Passionate04/01/2016
    48:23
  127. 135.
    How Adobe Predicts the Future With a Crystal Ball of Big Data03/22/2016
    38:27
  128. 136.
    How to Use Social Media to Delight Customers Across 11 Brands03/15/2016
    59:20
  129. 137.
    How Mayo Clinic Dominates Social Media03/08/2016
    51:41
  130. 138.
    Which People Skills Are Most Important in Social Media03/01/2016
    50:59
  131. 139.
    Why Social Media Customer Service Is the New Marketing02/23/2016
    52:14
  132. 140.
    How to Use Influencers to Amplify Social Media02/16/2016
    47:33
  133. 141.
    How Publix Loves Their Customers in Social Media02/09/2016
    38:21
  134. 142.
    Social Media Authenticity Lessons From Nicki Minaj02/02/2016
    54:13
  135. 143.
    How to Train 80,000 People to Use Social Video Effectively01/26/2016
    44:49
  136. 144.
    How to Combine Social Media and B2B Marketing Automation01/19/2016
    44:05
  137. 145.
    The Must-Follow Principles of B2B Social Media Success01/12/2016
    44:43
  138. 146.
    Why Agencies Get Fired so Often01/05/2016
    49:32
  139. 147.
    How to Use Customer Service as Your Best Marketing Tool12/22/2015
    44:41
  140. 148.
    How Chris Ducker Grew His Community With Periscope12/15/2015
    57:07
  141. 149.
    Does It Work When Bloggers Write Longer Posts?12/08/2015
    40:25
  142. 150.
    Are You Being Manipurated by Online Reviews?12/03/2015
    48:49
  143. 151.
    The New Rules of Social Marketing and PR11/24/2015
    46:44
  144. 152.
    How Sexy Hair Blends Instagram and E-Commerce11/17/2015
    41:32
  145. 153.
    A Very Smart Way to Combine Search and Social11/10/2015
    52:38
  146. 154.
    Why a B2B Brand Is Experimenting With Snapchat11/03/2015
    49:50
  147. 155.
    How to Use Social to Attract Great Employees10/27/2015
    40:58
  148. 156.
    Be More Productive in Social Than You Ever Thought Possible10/20/2015
    46:01
  149. 157.
    How Priceline Uses Instagram to Build Fan Engagement10/13/2015
    34:40
  150. 158.
    Why Failing Fast Is Stupid in Social Media10/06/2015
    48:06
  151. 159.
    How Blab Went From an Idea on a Napkin to the Hottest Thing in Social Media09/29/2015
    1:01:46
  152. 160.
    Which Makes Social Work: Inspiration or Perspiration?09/22/2015
    43:52
  153. 161.
    How HP Balances Social Marketing With Social Customer Service09/15/2015
    46:58
  154. 162.
    How Qantas Uses Employees to Tell the Brand Story09/08/2015
    58:41
  155. 163.
    How to Sell on Social When You’re Not Trying to Sell09/01/2015
    49:22
  156. 164.
    How to Give the Best Presentations of Your Life, Onstage and Off08/25/2015
    58:03
  157. 165.
    A Mathematical Model to Pick the Right Marketing Tactics08/18/2015
    45:37
  158. 166.
    How to Use Social Media to Delight Current Employees08/11/2015
    56:59
  159. 167.
    Podcasts and Facebook Groups Are the New Community Levers08/04/2015
    49:15
  160. 168.
    How Real-Time Social Media Gets Planned Far in Advance07/27/2015
    43:01
  161. 169.
    Answers to Hot Social Media Law Questions07/20/2015
    46:37
  162. 170.
    Make Your Employees Your Greatest Social Asset07/13/2015
    42:56
  163. 171.
    A Very Special Social Pros: Announcing Your New Co-Host!07/06/2015
    38:01
  164. 172.
    Build Channel Strategies to Get Ahead in Social Media06/29/2015
    54:05
  165. 173.
    Is Live Streaming Right for Your Business06/22/2015
    51:54
  166. 174.
    Which Content Types Get the Most Social Shares06/15/2015
    42:27
  167. 175.
    How TV Is Using Social to Drive Clicks and Viewers06/08/2015
    41:24
  168. 176.
    How Mari Smith Makes Facebook Work Wonders06/01/2015
    49:38
  169. 177.
    BONUS: How Automation and Emotion Can Work Together in Content Marketing05/28/2015
    26:42
  170. 178.
    How Jackson Hewitt Dominated Social Customer Service05/26/2015
    36:46
  171. 179.
    BONUS: It’s Time to Own Your Social Community05/24/2015
    11:25
  172. 180.
    Will Chinese Social Media Take Over in America05/18/2015
    50:33
  173. 181.
    How Verizon Uses Social for Marketing Research05/11/2015
    42:27
  174. 182.
    Why Twitter is Trying to Turn Itself Into Facebook05/04/2015
    42:47
  175. 183.
    How to Find Your Fans on Facebook but Connect with Them on Snapchat04/27/2015
    55:28
  176. 184.
    How Big Brands Get Permission to Use UGC04/20/2015
    41:44
  177. 185.
    Why You’re Not Going to Be a Thought Leader in 6 Seconds04/13/2015
    46:51
  178. 186.
    How a Volcano Created a World-Class Social Media Program for KLM Airlines04/06/2015
    38:27
  179. 187.
    Lessons From Running 400,000 Social Media Contests03/30/2015
    43:51
  180. 188.
    How Whole Foods Focuses on Customer Needs to Succeed in Social Media03/16/2015
    48:16
  181. 189.
    Where Social Media and Reality TV Collide03/09/2015
    50:22
  182. 190.
    How to Orchestrate Social Media for a Global Non-Profit03/02/2015
    39:28
  183. 191.
    How Social Media Examiner Became the Biggest Site in Social02/23/2015
    46:47
  184. 192.
    Be Social Don’t Just Do Social02/16/2015
    48:52
  185. 193.
    How Life Time Fitness Wins Fans with Unplanned Social Content02/09/2015
    42:52
  186. 194.
    How to Multiply Your Time to Improve Your Social Media02/02/2015
    47:42
  187. 195.
    LinkedIn Tricks for Social Media Professionals01/23/2015
    43:23
  188. 196.
    How JetBlue Delivers Amazing Social Customer Service Working From Home01/16/2015
    52:51
  189. 197.
    How Cabela’s Uses Social to Turn Customers Into Friends01/09/2015
    50:10
  190. 198.
    The Coming Convergence of Social Media and Customer Experience12/19/2014
    58:42
  191. 199.
    How to Use Tumblr and Automated Tweets to Drive Awareness12/12/2014
    49:10
  192. 200.
    How Pinterest and Google Plus Can Work for B2B Social Media12/05/2014
    53:24

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