THIS. with Shauna Griffiths


This series is dedicated to elevating diverse voices and stories of industry leaders who share our commitment to impact, evolution and authenticity. 

All Episodes

We're releasing this oldie but goodie in honor of Felicia Hall Allen becoming a founding partner!  In this can't miss episode Felicia shares: 👉 her perspective on paving the way as a black woman in the sports and entertainment industry including working for NIKE, and leading a WNBA (Women's National Basketball Association) team at the age of 30 👉 her passion for racial, social and economic justice related to her role as a founding member of Advancement of Blacks in Sports 👉 a look into her companies Felicia Hall & Associates and A STEP UP (a professional development arm for college coaches), 👉 her role with BaseLine Performance Finance Ltd.

Nov 23

41 min 49 sec

Annika is a Front Office Sports Rising 25 award recipient, part of the Sports Business Journal Mentorship Program and an Associate Manager of Partnerships at the Drone Racing League – this woman is DRIVEN! Listen to what fuels her and how she got to where she is today and what she’s looking forward to next.  In this episode, Annika talks about:   Her journey from college to where she is now   What the Drone racing league is all about and what drew her to it   How great leadership and an amazing team help fuel her   Her shift from marketing and sales into partnerships   Planning vs. organic growth in regards to career advancement   What’s coming up for the Drone Racing League in 2022  

Nov 18

20 min 50 sec

Sabrina brings 20 years of communications experience to her roles as agency CEO, strategic advisor and adjunct professor. She shares all her secrets and the lessons she’s learned from working with some of the biggest and fastest-growing brands including FC Barcelona, LaLiga, Drive by DraftKings, FC Bayern Munich, Facebook, Google/YouTube, DAZN, The Mom Project, and so many more.   In this episode, Sabrina talks about:   Her career trajectory so far  How having a breadth of experience before starting her business lead to her success  The shift in PR to be more of a conversation with the audience rather  Juggling being a mom, wife, and having her own company   Working with clients that disrupt and change the industry  

Nov 11

27 min 18 sec

From homelessness to #FailingForward - Jacob is a former professional athlete turned businessman, entrepreneur, inspirational speaker and the Executive Vice President of Element5 Digital, a branding and web design + development agency in Metro Detroit.   In this episode, Jacob talks about:   All the ups and downs of his career   Remembering all the people that helped you along the way, and extending that courtesy to others when you make it   Dealing with Imposter Syndrome   Striving for progress, not perfection   The importance of how you speak to yourself  

Nov 4

28 min 41 sec

THIS. With Shauna Griffiths | Featuring Lydia Knoll  Lydia works in Communities & Impact at adidas. She and Shauna were brought together by the Sports Business Journal Game Changer Awards and the CSM Sport & Entertainment Mentoring Challenge - and we're so thankful that they were because this episode is so insightful. Listen up, there's a lot to learn from the next generation!  In this episode, Lydia talks about:   Her career evolution so far from Indiana University to adidas and how her values and passions changed along the way   Finding her core values and aligning her career to them   Generational stereotypes  Her advocacy for social and climate justice and the intersectionality between the two   The type of leaders that have had the greatest influence on her  

Oct 28

23 min 24 sec

Alicia is the Senior Vice President of Marketing at the Detroit Pistons. We’re talking all things rebrand and evolution this week as REAL TALK becomes 𝘛𝘏𝘐𝘚. 𝘸𝘪𝘵𝘩 𝘚𝘩𝘢𝘶𝘯𝘢 𝘎𝘳𝘪𝘧𝘧𝘪𝘵𝘩𝘴, Alicia shares how her Pistons are relaunching their brand this season and really being a team of the people in the heart of Detroit.   In this episode, Alicia talks about:   Her career evolution starting with the love of the game but not being able to play (being 5 ft. tall has 𝘴𝘰𝘮𝘦 drawbacks)  Coming from an immigrant family and how that inspired her to work hard, make sacrifices, and be appreciative of everything   How she balances work and personal life, and how her personal life grounds her and helps her relate to her team  The importance and the benefits of having diversity in the workplace   Some behind the scenes insight on the Detroit Pistons new relaunch  

Oct 21

19 min 44 sec

Nick is a Project Management Supervisor, at Ulteig. His love of playing outside – especially mountain biking – fueled his initial interest in the renewable energy industry, but he knew he didn’t want to be an engineer or scientist, so he went the management route. It just goes to show, there’s always a way to do what you love!   In this episode, Chris talks about:   His journey to the renewable energy industry   What he wants to do next in the space  Leadership and some challenges that he's experienced as a newish leader   And of course, we had to talk about mountain biking! 

Oct 14

27 min 44 sec

Chris is the VP of New Business, North America at YouGov. His resume includes a stint as a professional baseball player, time in sales, and business development – but when it comes down to it, he’s driven by getting to know people on a genuine level and learning what makes them tick.   In this episode, Chris talks about:   His career journey from pro baseball player to business development  Loving not just what you’re doing, but the way the business is conducted   Why finding out a job is not suited for you is a good thing   Where his love of research stems from   Current trends in data and tracking and what’s changing in the industry  

Oct 7

22 min 15 sec

Lisa is a Co-Founder at goodDog and Broadsheet. Her resume includes stints in journalism, politics, social advocacy, and startup incubation – but when it comes down to it, she’s a storyteller.   In this episode, Lisa talks about:   Her journey to founding Gooddog and what it means to her   Finding what you like to do and what you’re good at  Finding your voice and also how to handle when your voice wavers   How her worldview shifted when helping launch the WNBA with a women-powered team  Knowing when to leave a position – and that it can be the best thing for everyone involved  Understanding that your business (and you) might not be for everyone – and that’s good!  

Sep 30

30 min 6 sec

Felicia is a Marketing Executive, Author, and kind of a "Jill of all trades" as she says, but more than anything she's a storyteller. In this episode, her and Shauna talk about:  What drives her creativity  How her constant curiosity has gotten her to where she is today What it's like to have to be "on" all the time  Aligning your actions with your values  How to price your services (and not feel bad about it) Giving yourself grace 

Sep 23

37 min 50 sec

Scott is the Chief Innovation Officer at The Integer Group where he’s responsible for creating, developing, executing, and sustaining innovative and transformational initiatives - he’s an expert at all things value creation through innovation and transformation!   In this episode, Scott talks about:   His personal evolution to get to where he is today   The transformation he saw at The Integer Group as well as in shopper marketing agencies as whole  His 100% human centered leadership style   Scott also gives us retail, consumer, and agency trends that he sees coming! (And he's in the business of innovation so you don't want to miss this.) 

Sep 16

24 min 36 sec

Rachelle is a Director of Marketing and Partnerships at Laureus, a global sports-based charity that works to improve the lives of young people and whose first patron was Nelson Mandela, who said, "Sport has the power to change the world. It has the power to unite people in a way that little else does. Sport can awaken hope where there was previously only despair.” This is something Rachelle really believes. Anyone can and should use #SportForGood to improve the world.  In this episode, Rochelle talks about:   Her personal evolution to start working at Laureus and how her journey continued when she got there  Laureus’ founding and evolution and how the organization operates   What makes a good brand partner, not just at Laureus, but anywhere  How COVID affected the organization and the changes they implemented to continue to help their communities   How everyone can use #SportForGood  

Sep 9

24 min 16 sec

SLG CEO and Founder, Shauna Griffiths, talks to Perry Maughmer about Relentless Leadership and what being relentless means to him. They also chat about the importance of leadership as well as some of the misgivings. And of course, we had to mention his t-shirt game!  

Sep 2

19 min 29 sec