We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, I've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable".
So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you.
Tim Schmidbauer is the founder of Inlytics, a LinkedIn Analytics tool for personal profiles. Tim has a background in growth hacking and before founding Inlytics, he was helping companies find innovative, new ways to attract more customers. In this episode, we get tactical about: How Tim was able to generate millions of impressions on UnsplashThe exact steps you need to take to generate brand awareness using UnsplashHow non-photographers can take good photos that do well on UnsplashThe framework you can use to discover other growth tactics like thisGeneral advice for other early stage founders trying to find traction--Connect with Tim on LinkedIn. The Growth Lab: https://docs.google.com/spreadsheets/d/1puJDv4MNjg05AqCgIqFGNRqAIAM_Et1U0gzFaq1-H-Q/edit?usp=sharing
32 min 8 sec
Mike Quinn is a co-founder and CEO of Boost, with a mission to power the growth of Africa's 100 million informal retail entrepreneurs. Prior to Boost, Mike was a co-founder and CEO of Zoona, one of Africa's earliest fintechs. In this episode, Mike talks about: How to avoid the same hurdles and failures he suffered while building ZoonaWhy he left Canada to build an ambitious startup in Africa in the first place The failure that taught him the most about entrepreneurshipHow first time founders can reduce the risk of failure How to prototype and test before writing your first line of codeWhy you should build with the fewest right people--Connect with Mike on LinkedIn. Failing To Win By Mike Quinn (Amazon link)
33 min 35 sec
Daniel is a serial entrepreneur, B2B marketing expert and is co-founder and CEO of Oktopost, a social media platform designed for B2B companies. Oktopost recently raised $20M in growth equity.In this episode, Daniel talks about: How he validated that positioning his company for B2B organisations would pay offHis most effective channel for acquiring B2B customersHow businesses can use employee advocacy to amplify their marketing effortsHow an unscalable mindset helped to grow Oktopost in the early days--Connect with Daniel on LinkedIn.
40 min 7 sec
Lee Gladish is a serial entrepreneur and co-founder of Airborneapp and Reply. His latest company, Airborne, was recently acquired by Demand Science in July 2021. In this episode, we geek out on all things entrepreneurship and startups. So, if you're thinking of starting a business, or you're about to launch one, then this episode is for you. In this episode, Lee talks about:How to overcome the fear of launching your productHow to decide on a target market and why it's important to pick a niche How to attract early adopters to your startupHow to get on the radar of a potential acquirerWhy it's important to start marketing before buildingWhy you should consider raising a seed roundPlus, Lee shares his thoughts on the future of sales.--Connect with Lee on LinkedIn.
39 min 52 sec
Hiten Shah is the co-founder of Crazy Egg and KISSmetrics. He is currently on his 3rd startup, which was previously called FYI – and now Nira. In this episode, we dig into the lessons he learnt after starting FYI and then pivoting to Nira. In this episode, Hiten talks about:How he realised he needed to pivot the companyWhy he decided to rename the business after the pivotWhat he might've done differently early on to avoid the need to pivotThe different types of pivots a company goes throughPivots vs hopsPlus, Hiten shares mental models and frameworks to help you decide whether it's time to pivot your own business.--Connect with Hiten on LinkedIn and Twitter.
50 min 18 sec
Phil Starkovich is co-founder of TubeBuddy, a productivity tool for YouTube. TubeBuddy was acquired in October 2020 and Phil attributes a lot of their success to the fact that he operated the business in a very generous way. Instead of maximising revenues, he chose to give discounts and free upgrades. As a result, TubeBuddy attracted the attention of YouTube experts and educators who helped them reach exponentially more customers.In this episode, Phil talks about:Why he decided to start TubeBuddy back in 2014What led to him deciding to sell the company The mental models he adopted to face this life-changing eventThe pivotal things he did as CEO that resulted in TubeBuddy's successWhat he'll be doing nextPlus, Phil shares why he put his energy into building real relationships in an unscalable way and how it led to TubeBuddy's amazing growth. --Connect with Phil on Linkedin.Install TubeBuddy to grow your YouTube channel faster.
25 min 37 sec
An area that's often overlooked in the workplace is wellness. We all know we need to pay attention to our employees. Yet so often, we ignore the warning signs and are surprised when we receive a letter of resignation – seemingly out of the blue. Martine spoke to Leora Mofsowitz, a Functional Medicine Health Coach, to learn how we can take better care of ourselves and our teams.In this episode, Leora talks about:How a health coach can help your businessWarning signs that an employee is about to resignThe role work-life balance plays in productivitySuperhero status and its flawsHow to scale wellness in the workplacePlus, Leora shares her 4 core principles that can be applied to everyone's belief system.--Connect with Leora on Linkedin.
36 min 9 sec
If you're thinking about starting a podcast, then this episode is for you! Matt Halloran is Partner and Chief Relationship Officer at ProudMouth, where he helps clients use the power of podcasts to create an online presence where their customers and fans come to them – no ads or sales pitches needed! In this episode, Matt talks about:Why ads and sales pitches are no longer effectiveThe benefits of starting a podcastHow to use a podcast to accelerate your influenceHow to grow your podcast audienceHow to measure ROI for a podcastHow to start your own podcastPlus, Matt shares why he adopts an unscalable, human-centric approach to serving his clients. --Connect with Matt on Linkedin or subscribe to his podcast, Top Advisor Marketing Podcast, where he teaches you how to become a prolific online influencer, attract more ideal clients and grow your business.
26 min 55 sec
Eric is a successful marketer, investor, and businessman. He recently released the book Leveling Up, where he shares a fun new approach to unlocking your potential for greatness.In this episode, Eric talks about:How he famously bought his agency for $2Why he tries to view business with a long-term lensHow he evaluates investment opportunitiesWhether SEO is still relevantThe future of advertisingHow to stand out in an incredibly crowded marketThe marketing channels that have led to his biggest successesPlus, Eric shares the secret he uses to scale his content production across so many different channels.--Mentioned on the showMicroAcquireThe Snowball: Warren Buffet and the Business of LifeBuy Then Build: How Acquisition Entrepreneurs Outsmart the Startup GameHBR Guide to Buying a Small Business: Think Big, Buy Small, Own Your Own CompanyThe Messy Marketplace: Selling Your Business in a World of Imperfect Buyers Agile M&A: Proven Techniques to Close Deals Faster and Maximize ValueEric on The Pump PodcastPeople Analyzer--Eric is an incredibly successful marketer, investor and businessman. He is also the chairman of the agency, Single Grain and has worked with companies such as Amazon, Uber and Salesforce. Eric hosts two podcasts, Marketing School with Neil Patel, and Leveling Up. Order Eric's new book at Leveling Up or connect with him on Twitter and Instagram.
27 min 5 sec
In this episode, we're joined by Ryan Born, co-founder and CEO of Cloud Campaign to discuss their recent $5M Series A fundraise. Ryan talks about:Why Cloud Campaign chose to go the VC route vs remain bootstrappedHow to approach a VC and how these firms typically workHow to ensure you have product-market fitWhen you know if it's the right time to hireWhy it's so hard to hire developers right nowAnd much more!--Connect with Ryan on Linkedin. Follow him on Twitter and Medium. --The story behind Cloud Campaign's Series A:Following Significant Growth, Cloud Campaign Raises $5M to Scale, Hire
22 min 41 sec
Gavin founded Sendible back in 2009 and after the company took off, Martine quit her teaching job to join him in the company.In this episode, recorded prior to Sendible's acquisition, we talk about:Why Gavin broke the "no friends and family rule" to allow Martine in. Why Gavin created a fake employee and made Martine use her maiden name at work. Some of the mistakes Gavin would've made if Martine hadn't been involved. The rules Gavin put in place to ensure Sendible didn't become a family business. The pros and cons of working with your spouse. And much much more...We want to hear from youSend an email to email@example.com or leave us a voice message!Connect with Gavin on Twitter and LinkedIn.
19 min 9 sec
In this episode, Gavin is joined by Giles Palmer to discuss the story behind Brandwatch's recent $450M sale to Cision. Giles talks about:How he celebrated the dealWhy he decided to sell the company after 14 yearsHow the team reacted to the newsHis most challenging period as CEOWhy he loves competitionThe operating system he used to scale Brandwatch to 550 employeesPlus, Giles shares how he used an unscalable approach to maintain a strong company culture.--Giles is the founder and former CEO of Brandwatch, a leading social media listening tool. He built Brandwatch from nothing to a team of over 500 employees with 2000 customers and over $100m in ARR. After launching the company almost 14 years ago, Brandwatch was recently acquired by Cision for $450 million.Connect with Giles on Linkedin and Twitter.--The playbook that Giles used to scale Brandwatch's operations: The Advantage by Patrick Lencioni
33 min 25 sec
We often talk about trust-based marketing and how doing unscalable things to delight your customers can lead to massive gains over time. But, if you regularly spoil your customers, they suddenly start to expect that level of service or of delight from every interaction they have with you. And this can have the opposite effect.In this episode, we talk about expectation bias and what you can do to avoid it. If you have any questions, we'd love to hear from you! Send an email to firstname.lastname@example.org
12 min 13 sec
In this episode, we're joined by Rand Fishkin for a candid discussion about his time at Moz, his biggest regret, and how it felt to start over with SparkToro. Rand also talks about:How to build a repeatable flywheel to make marketing a competitive advantageWhy buying ads is just boulder-pushingThe importance of SEO (or lack thereof)His advice on team building (or choosing not to)Plus, Rand shares the unscalable tactics that he is using to fuel SparkToro's growth.--Rand Fishkin is co-founder and CEO of audience research startup SparkToro. He’s dedicated his professional life to helping people do better marketing through his writing, speaking, startups, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter. If you bribe him with great pasta or great cocktails, he’ll spill big tech’s dark secrets.
46 min 20 sec
In this episode, we talk about why it's no longer enough to simply deliver what your customer expected. If you believe in the power of trust-based marketing, you need to find ways to create moments of delight and deliver an experience that makes them want to tell the story. We show you how it's done. The video we discussed on the show:https://fb.watch/5UrSOIGttH/ If you have any questions, we'd love to hear from you! Send an email to email@example.com
14 min 18 sec
In this episode, we talk about second-order thinking and show you how this mental model can lead to massive gains in the long term, particularly when it comes to trust-based marketing. -- Help Martine answer this week's ice breaker question:https://storyprompt.com/reply/Y76fIrRl7A3F6XscHO1xFor a great resource on this topic:https://fs.blog/2016/04/second-order-thinking/
8 min 27 sec
In this episode, we reflect on a personal story to illustrate why you shouldn't sit around waiting for that big customer to come along. Instead, you should be focused on turning your smallest customers into your biggest advocates so they can go out and bring you those whales you're after. If you have any questions, we'd love to hear from you! Send an email to firstname.lastname@example.org
8 min 46 sec
In this episode, Gavin and Martine discuss the recent acquisition of Sendible.After finally closing the deal and making it public, Gavin talks about the thought process, negotiation timeline, and addresses some of the questions he's received since the announcement, including what he'll be doing next.Mentioned in this episode: Gavin's letter to customersGavin's newsletterIf you have any questions about Sendible or the acquisition, we'd love to hear from you!Send an email to email@example.com
39 min 28 sec
When Gavin launched Sendible back in 2008, he ran the site off a server he purchased for £10 from his old boss. He plugged it into his home router and Sendible was born! In this episode, Martine and Gavin reminisce about the early days and the challenges of getting a bootstrapped company off the ground.Connect with Gavin:Connect with Gavin on LinkedInFollow Gavin on Twitter We want to hear from youSend an email to firstname.lastname@example.org!
25 min 46 sec
In this episode, we talk about why it's become so difficult to attract new customers using traditional marketing tactics and share some "unscalable" advice on how to build a company where the customers come to you. -- Help Martine answer this week's ice breaker question:https://storyprompt.com/reply/ysfhqg3KHI2TSqu4rKLrIf you have any questions, we'd love to hear from you! Send an email to email@example.com
14 min 39 sec
We live in a world where everyone is trying to gain a competitive edge through automation, bots, and AI. But, since launching Sendible 13 years ago, we've discovered that to truly stand out, the best strategy is to focus on the more human things – the "unscalable". So, if you're looking for a fresh perspective on how to be truly memorable in a noisy world, then this is the podcast for you. Join us every week for short, actionable, and unscalable tactics that you can use in your business today. Here's what you can expect:Anecdotes, mental models, and strategies that are easy for you to adopt, and can provide a high degree of leverage.Interviews with other founders who are adopting an "unscalable" approach to building their businesses.A behind-the-scenes look at how we're putting these lessons into practice while we get our new venture off the groundMake sure you subscribe so you don't miss an episode!
1 min 30 sec