undeclared

By Allison Lanier

Welcome to Undeclared, where we will be exploring all the challenges currently facing Higher Education. Everything from changes in how higher education is perceived, to how institutions are handling lower enrollment rates, to what makes institutions stand out in the mind of students and faculty. Higher Ed has a long and illustrious history here in the United States, and it has faced many challenges and changes along the way. Unfortunately, history doesn't always help us solve modern problems and the world of Higher Education is facing many of the same issues other industries are facing. How to handle and use modern communication tools, dealing with faster and less in-depth news cycles, and the ever-present hurdle of differentiating yourself from all the background noise to grab someone's attention long enough to have an impact. We will bring you conversations and interviews with the leaders of higher ed institutions, case studies on what works and doesn't, research on trends and habits, and ultimately help our listeners get a better feel for what THEY can do at their own institution to excel and grow. So who is this podcast for? It is for anyone in the higher education space that wants to understand where their institution sits in the marketplace right now, and what they can do to move it forward. It is for listeners who lead universities and education programs that need to cultivate a vision for their institution. And it for those who know their institution could be so much more, with just a little TLC in the right places. Join us to learn and share here on Undeclared.

  1. 1.
    From College to University, with Dr. Laralee Harkleroad
    39:07
  2. 2.
    The Components of a Brand Strategy, with Allison Lanier
    11:54
  3. 3.
    Marketing and the Global Pandemic, with Laura Jack
    34:22
  4. 4.
    Trust the proven process, with Allison Lanier
    5:46
  5. 5.
    The Power of Cross-Team Collaboration, with Keith Warburg
    32:13
  6. 6.
    Standing Out by Serving a Unique Niche, with Andy Geeter
    42:20
  7. 7.
    Generational Trends and Future-Facing Strategies, with Allison Lanier
    13:04
  8. 8.
    Navigating a Name Change or Major Rebranding, with Christen Engel and Aubrey Hinkson
    43:45
  1. 9.
    Discussing the Buying Process, with Allison Lanier
    8:16
  2. 10.
    Using CRM to Track the Prospect Journey, with Elizabeth Orehovec
    37:35
  3. 11.
    5 strategies for more impactful digital campaigns, with Allison Lanier and guest host Chris Huebner
    10:36
  4. 12.
    Maximizing the Impact of Viral Content, with Nicholas Selby
    31:08
  5. 13.
    Getting to Know Allison, with Allison Lanier and guest host Chris Huebner
    13:20
  6. 14.
    Getting Strategic About Risk, with Adam Landrum
    42:11
  7. 15.
    Getting Stakeholder Buy-In, with Scott Fogleman and Allison Lanier
    11:20
  8. 16.
    Diversity, Equity and Inclusion Messaging, with Jamila Walker and TaQuinda Johnson
    50:22
  9. 17.
    Preparing for Upcoming Projects, with Scott Fogleman and Allison Lanier
    9:59
  10. 18.
    Managing Multiple Projects at the Same Time, with Mary Beth Oakey
    32:01
  11. 19.
    A High School Senior’s Perspective, with Grantland Rogers
    48:35
  12. 20.
    Managing Big Changes at Higher Ed Institutions, with Holly Duncan
    45:45
  13. 21.
    Using an Enterprise Model for Your In-House Teams, with Carly Kite Lapinski
    40:36
  14. 22.
    Prospective Student Journey Mapping, with Ashley Livingston
    37:23
  15. 23.
    Admissions in the Age of Pandemic, with Christine Bowman
    53:17
  16. 24.
    Meeting the Needs of International Students, with Simon Hamlin and Mim Phillips
    43:02
  17. 25.
    Diversity & Inclusion in Higher Education, with Sara Taylor
    48:18
  18. 26.
    Having Challenging (but Productive) Conversations, with Allison Lanier and Scott Fogleman
    16:15
  19. 27.
    Storytelling and Developing Personas, with Joseph Lapin
    40:56
  20. 28.
    The Pandemic and Changing Media Consumption Habits, with Allison Lanier and Scott Fogleman
    9:25
  21. 29.
    Taking Advantage of New Trends in Digital Marketing, with Justin Croxton
    31:28
  22. 30.
    Helping Students Succeed During the Pandemic, with Allison Lanier and Scott Fogleman
    7:06
  23. 31.
    A Team of One, with Kati Hartwig and Callie Goodwin
    57:47
  24. 32.
    Striking the Right Balance in Your Social Media Content, with Andrea Honaker
    34:49
  25. 33.
    The Benefits of a 3-Year Marketing Plan, with Allison Lanier and Scott Fogleman
    7:28
  26. 34.
    Making Social Media Fun and Engaging, with Hannah Kerr
    34:20
  27. 35.
    The 7-Steps to Successful Branding, with Allison Lanier and Scott Fogleman
    10:36
  28. 36.
    Recruitment When Your Target Audience is Large and Undefined, with Cynthia Thomson
    39:08
  29. 37.
    Getting Ready for The Cliff, with Allison Lanier and Scott Fogleman
    8:20
  30. 38.
    Managing a Merger and Scaling Your Marketing Efforts, with Jonathan Lazzara
    49:08
  31. 39.
    Digital Innovation and Brand Awareness, with Allison Lanier and Scott Fogleman
    9:38
  32. 40.
    A Conversation on Supporting the Needs of First-gen and Minority Students, with Marcus Mason-Vivit
    40:21
  33. 41.
    Welcome Back! Season 2 of Undeclared Kickoff Episode, with Allison Lanier and Scott Fogleman
    3:06
  34. 42.
    Ambition Can't Wait: An Awareness Campaign, with Joe Master and Craig Kampes
    50:45
  35. 43.
    Marketing for the Moss Arts Center at Virginia Tech, with Katie Gehrt
    38:33
  36. 44.
    Increasing Alumni Engagement, with Allison Lanier and Scott Fogleman
    11:12
  37. 45.
    Student Diversity and Student Success, with Allison Lanier and Scott Fogleman
    9:46
  38. 46.
    The Intersection of UI and UX, with Bailey Boese
    32:39
  39. 47.
    Strategies for Marketing to Nontraditional Students, with Allison Lanier and Scott Fogleman
    7:15
  40. 48.
    Interactive Campus Maps: Powerful Digital Marketing Tools, with Nick Catto
    39:27
  41. 49.
    Tips for International Student Recruitment, with Allison Lanier and Scott Fogleman
    7:45
  42. 50.
    Maximizing Your Social Media Success, with Jon-Stephen Stansel
    40:58

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