This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

undeclared

By Scott Fogleman & Allison Lanier

Welcome to Undeclared, where we will be exploring all the challenges currently facing Higher Education. Everything from changes in how higher education is perceived, to how institutions are handling lower enrollment rates, to what makes institutions stand out in the mind of students and faculty. Higher Ed has a long and illustrious history here in the United States, and it has faced many challenges and changes along the way. Unfortunately, history doesn't always help us solve modern problems and the world of Higher Education is facing many of the same issues other industries are facing. How to handle and use modern communication tools, dealing with faster and less in-depth news cycles, and the ever-present hurdle of differentiating yourself from all the background noise to grab someone's attention long enough to have an impact. We will bring you conversations and interviews with the leaders of higher ed institutions, case studies on what works and doesn't, research on trends and habits, and ultimately help our listeners get a better feel for what THEY can do at their own institution to excel and grow. So who is this podcast for? It is for anyone in the higher education space that wants to understand where their institution sits in the marketplace right now, and what they can do to move it forward. It is for listeners who lead universities and education programs that need to cultivate a vision for their institution. And it for those who know their institution could be so much more, with just a little TLC in the right places. Join us to learn and share here on Undeclared.

  1. 1.
    Striking the Right Balance in Your Social Media Content, with Andrea Honaker09/16/2020
    34:49
  2. 2.
    The Benefits of a 3-Year Marketing Plan, with Allison Lanier and Scott Fogleman09/09/2020
    7:28
  3. 3.
    Making Social Media Fun and Engaging, with Hannah Kerr09/02/2020
    34:20
  4. 4.
    The 7-Steps to Successful Branding, with Allison Lanier and Scott Fogleman08/26/2020
    10:36
  5. 5.
    Recruitment When Your Target Audience is Large and Undefined, with Cynthia Thomson08/19/2020
    39:08
  6. 6.
    Getting Ready for The Cliff, with Allison Lanier and Scott Fogleman08/12/2020
    8:20
  7. 7.
    Managing a Merger and Scaling Your Marketing Efforts, with Jonathan Lazzara08/05/2020
    49:08
  8. 8.
    Digital Innovation and Brand Awareness, with Allison Lanier and Scott Fogleman07/29/2020
    9:38
  1. 9.
    A Conversation on Supporting the Needs of First-gen and Minority Students, with Marcus Mason-Vivit07/22/2020
    40:21
  2. 10.
    Welcome Back! Season 2 of Undeclared Kickoff Episode, with Allison Lanier and Scott Fogleman07/15/2020
    3:06
  3. 11.
    Ambition Can't Wait: An Awareness Campaign, with Joe Master and Craig Kampes04/15/2020
    50:45
  4. 12.
    Marketing for the Moss Arts Center at Virginia Tech, with Katie Gehrt04/08/2020
    38:33
  5. 13.
    Increasing Alumni Engagement, with Allison Lanier and Scott Fogleman04/01/2020
    11:12
  6. 14.
    Student Diversity and Student Success, with Allison Lanier and Scott Fogleman03/18/2020
    9:46
  7. 15.
    The Intersection of UI and UX, with Bailey Boese 03/11/2020
    32:39
  8. 16.
    Strategies for Marketing to Nontraditional Students, with Allison Lanier and Scott Fogleman03/04/2020
    7:15
  9. 17.
    Interactive Campus Maps: Powerful Digital Marketing Tools, with Nick Catto02/26/2020
    39:27
  10. 18.
    Tips for International Student Recruitment, with Allison Lanier and Scott Fogleman02/19/2020
    7:45
  11. 19.
    Maximizing Your Social Media Success, with Jon-Stephen Stansel02/12/2020
    40:58
  12. 20.
    The Changing Face of Higher Education Marketing, with Allison Lanier and Scott Fogleman02/05/2020
    9:34
  13. 21.
    Creating a Diverse and Inclusive Environment, with Altheia Richardson01/29/2020
    38:19
  14. 22.
    Knowing Your Buying Power, with Allison Lanier and Scott Fogleman01/22/2020
    34:58
  15. 23.
    Improving Alumni Engagement Through Give Day, with Michele Cauley01/15/2020
    39:24
  16. 24.
    How a Good Idea Becomes a Great Idea, with Chad Baldwin01/08/2020
    43:54
  17. 25.
    Lessons on Brand Experience, with Ron Doney and Katie Tyson 12/18/2019
    41:23
  18. 26.
    The Value of Podcasting in Higher Education, with Jenna Spinelle12/11/2019
    48:16
  19. 27.
    Greek Life is Being Challenged Across the Country; Lambda Chi Alpha is Seeking a Shift, with Jaren Wilt and Mike Covert12/04/2019
    40:20
  20. 28.
    Highlights and Key Takeaways from the 2019 AMA Symposium for the Marketing of Higher Education, with Allison Lanier and Scott Fogleman11/20/2019
    41:00
  21. 29.
    Digital Marketing Tools and Technologies, with Nicollette Dineen11/13/2019
    31:17
  22. 30.
    Using Data Analytics to Create Better Websites, with Kris Hardy11/06/2019
    38:34
  23. 31.
    Content: It’s More Than Just Words, with Julia Terwilliger10/23/2019
    30:42
  24. 32.
    Accessibility, It's More Than Compliance, with Erika Boltz10/09/2019
    38:20
  25. 33.
    There Is More to Admissions Than Meets the Eye, with Jeremy Tiers10/02/2019
    45:56
  26. 34.
    Get the Most Out of Conference Season, with Allison Lanier and Scott Fogleman09/25/2019
    32:40
  27. 35.
    Paid Media in Higher Education, with Jeremy Stewart09/18/2019
    38:51
  28. 36.
    The Data of Social Media, with Seth Bridges09/11/2019
    44:48
  29. 37.
    Trusting Your Team, with Rebecca Stapley08/28/2019
    37:59
  30. 38.
    Best Practices to Prepare and Launch Your Institution’s New Marketing Project, with Allison Lanier and Scott Fogleman 08/21/2019
    22:21
  31. 39.
    Proactive Marketing Using Social Listening, with Steve App08/14/2019
    44:11
  32. 40.
    Going Digital-First, with David Poteet08/07/2019
    43:48
  33. 41.
    The Important Work of Advancement, with Timothy Minor07/31/2019
    34:39
  34. 42.
    Research: Where It All Begins, with Jon Christiansen07/24/2019
    36:49
  35. 43.
    Digital Marketing: An Iceberg, with Eric Evans07/17/2019
    38:00
  36. 44.
    Resourcefulness in Higher Education Marketing, with Alex Parraga 07/10/2019
    47:48
  37. 45.
    Social Media and Student Engagement, with Drew Sykes06/26/2019
    42:31
  38. 46.
    Proven Marketing Strategies in a Highly Competitive Niche, with Edward Herrelko06/19/2019
    44:51
  39. 47.
    Storytelling: The Way to a Student’s Heart, with Tiesha Brunson06/12/2019
    41:01
  40. 48.
    The Business of Higher Education, with Stephen Woessner06/05/2019
    38:20
  41. 49.
    Design with Intention, with Ryan Davidson05/29/2019
    47:14
  42. 50.
    Successful Brand Messaging and Marketing, with Donna Lehmann05/22/2019
    48:01
  43. 51.
    The Power of Questions, with Allison Lanier and Scott Fogleman05/15/2019
    32:39
  44. 52.
    Welcome to undeclared with Allison Lanier and Scott Fogleman05/02/2019
    5:47

Listen to undeclared now.

Listen to undeclared in full in the Spotify app