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Brainfluence

By Roger Dooley | Neuromarketing, Persuasion and Brainy Science Author

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com

  1. 1.
    Sizing People Up with Robin Dreeke02/20/2020
    35:43
  2. 2.
    Dilbert Creator Scott Adams on Loserthink, Bureaucracy, and More02/13/2020
    34:09
  3. 3.
    The Ultimate Customer Experience with Micah Solomon02/06/2020
    37:28
  4. 4.
    The Jackass Whisperer with Scott Stratten01/30/2020
    33:29
  5. 5.
    Marketing to Mindstates with Will Leach01/23/2020
    36:01
  6. 6.
    Supercharge Your Business, Brand, and Teams with Jono Bacon01/16/2020
    37:33
  7. 7.
    How to Turn Fans into Customers with David Meerman Scott01/09/2020
    34:04
  8. 8.
    Tiny Habits with BJ Fogg01/02/2020
    37:04
  1. 9.
    Why You Should Never Trust Your Gut12/26/2019
    36:54
  2. 10.
    Brand Currency with Steve Susi, ex-Amazon Creative Director12/19/2019
    38:34
  3. 11.
    How To Hire The Best with Sabrina Starling12/12/2019
    38:07
  4. 12.
    Executive Presence with Harrison Monarth12/05/2019
    31:24
  5. 13.
    The Healing Organization with Michael Gelb11/28/2019
    34:23
  6. 14.
    Datastory: Nancy Duarte Turns Data into Action11/21/2019
    29:51
  7. 15.
    The Brilliant Jerk Conundrum11/14/2019
    31:24
  8. 16.
    The Airbnb Way with Joseph Michelli11/07/2019
    32:27
  9. 17.
    The Self-Reliant Entrepreneur with John Jantsch10/31/2019
    29:24
  10. 18.
    Persuasion with Lee Hartley Carter10/24/2019
    32:16
  11. 19.
    Safi Bahcall: Loonshots and Other Crazy Ideas10/17/2019
    38:32
  12. 20.
    Think Do Say with Ron Tite10/10/2019
    36:35
  13. 21.
    Meetings That Don't Suck with Elise Keith10/03/2019
    35:19
  14. 22.
    Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life09/26/2019
    50:15
  15. 23.
    The Most Important 10 Stories for Leaders with Paul Smith09/19/2019
    33:06
  16. 24.
    How to be Indistractable with Nir Eyal09/12/2019
    34:36
  17. 25.
    Think like Amazon with John Rossman09/05/2019
    34:54
  18. 26.
    Flip the Script in Sales with Oren Klaff08/29/2019
    39:50
  19. 27.
    How to Influence People Online and In-Person with Brian Ahearn08/22/2019
    36:05
  20. 28.
    Scoring Presidential Debates with Neuromarketing Tools08/15/2019
    37:26
  21. 29.
    Brian Solis’s Lifescale – Be Creative, Productive and Happy08/08/2019
    26:15
  22. 30.
    BJ Fogg – Design with Behavioral Science08/01/2019
    34:30
  23. 31.
    The Future of Customer Experience with Blake Morgan07/25/2019
    33:34
  24. 32.
    Magic and Psychology with Matt Tompkins07/18/2019
    36:43
  25. 33.
    How Smart Brands Improve Customer Experience with Colin Shaw07/11/2019
    35:49
  26. 34.
    Digital Marketing That Works with Krista Neher07/04/2019
    38:25
  27. 35.
    Humor That Works with Drew Tarvin06/27/2019
    29:56
  28. 36.
    How Walmart Applies Behavioral Science with Jason Hreha06/20/2019
    37:11
  29. 37.
    Bring Your Brain to Work with Art Markman06/13/2019
    32:41
  30. 38.
    Scientific Innovation and High-Tech Craft Whiskey with Doug Hall06/06/2019
    34:52
  31. 39.
    Billionaires and Bureaucrats in India with James Crabtree05/30/2019
    36:01
  32. 40.
    Why Simple Wins with Lisa Bodell05/23/2019
    33:32
  33. 41.
    A Quick Look at Friction with Roger Dooley 05/16/2019
    21:01
  34. 42.
    Be an Entrepreneur the Disney Way with Mike Goldsby05/09/2019
    33:17
  35. 43.
    Choose with Ryan Levesque05/02/2019
    38:42
  36. 44.
    Create a Wow! Customer Experience with Adrian Swinscoe04/25/2019
    30:50
  37. 45.
    Cascades: Creating Transformational Change with Greg Satell04/18/2019
    37:40
  38. 46.
    The Neuroscience of Art Museum Design with Dr. Tedi Asher04/11/2019
    29:02
  39. 47.
    Why You Need A Reboot, with Mitch Joel04/04/2019
    38:54
  40. 48.
    Digital Minimalism and Deep Work with Cal Newport03/28/2019
    32:38
  41. 49.
    Reduce Customer Effort to Build True Loyalty with Rick DeLisi03/21/2019
    36:13
  42. 50.
    Break the Rules to Win as an Entrepreneur with Nathan Latka03/14/2019
    37:26
  43. 51.
    Clarity: Get Heard and Referred with Steve Woodruff03/07/2019
    31:50
  44. 52.
    The Neuroscience of Leadership with Don Rheem02/28/2019
    35:55
  45. 53.
    The Science of Success with Albert-Laszlo Barabasi02/21/2019
    34:46
  46. 54.
    How to Succeed at Influence Marketing with Shane Barker02/14/2019
    35:05
  47. 55.
    Marketing Rebellion with Mark Schaefer02/07/2019
    33:01
  48. 56.
    How to Read 57,000 Books with Gary Hoover01/31/2019
    36:51
  49. 57.
    The Neuroscience of Change with Thomas Ramsøy01/24/2019
    33:36
  50. 58.
    Business and Brand Innovation with Amy J. Radin01/17/2019
    35:09
  51. 59.
    Leading Transformation with Kyle Nel01/10/2019
    28:40
  52. 60.
    Applying Cialdini Principles in the Real World with Brian Ahearn01/03/2019
    36:46
  53. 61.
    Are You Smarter than an Economist?12/27/2018
    29:46
  54. 62.
    Why Convenience Wins with Shep Hyken12/20/2018
    40:37
  55. 63.
    Behavior Design with BJ Fogg12/13/2018
    32:30
  56. 64.
    Priming the Unconscious Mind with John Bargh12/06/2018
    36:51
  57. 65.
    Talk Triggers with Jay Baer and Daniel Lemin11/29/2018
    33:26
  58. 66.
    Why You Need a Challenge Culture with Nigel Travis11/22/2018
    31:18
  59. 67.
    The Business of Expertise with David C. Baker11/15/2018
    37:16
  60. 68.
    Change for Good: Using Behavioral Economics to Radically Change the World11/08/2018
    39:49
  61. 69.
    Learn to Connect in a Virtual World with Nick Morgan11/01/2018
    35:17
  62. 70.
    How to Stop Writing Bullshit, with Josh Bernoff10/25/2018
    36:46
  63. 71.
    Atomic Habits with James Clear10/18/2018
    38:13
  64. 72.
    Carl Marci and the Science Behind Ad Compression10/11/2018
    34:41
  65. 73.
    The Persuasion Code Part 2, with Patrick Renvoise10/04/2018
    28:53
  66. 74.
    The Persuasion Code Part 1, with Christophe Morin09/27/2018
    32:43
  67. 75.
    Boost Your Growth IQ with Tiffani Bova09/20/2018
    33:50
  68. 76.
    Be a Five-Star Communicator with Carmine Gallo09/13/2018
    42:40
  69. 77.
    Revealing the Invisible with Thomas Koulopoulos09/06/2018
    35:07
  70. 78.
    Transforming Customer Experience with Carnival’s John Padgett08/30/2018
    41:18
  71. 79.
    Clockwork - Design Your Business To Run Itself with Mike Michalowicz08/23/2018
    35:41
  72. 80.
    The 1-Page Marketing Plan with Allan Dib08/16/2018
    34:02
  73. 81.
    Topple: Explosive Growth via Ecosystem Thinking08/09/2018
    34:00
  74. 82.
    Real Artists Don’t Starve with Jeff Goins08/02/2018
    35:55
  75. 83.
    Why Wasting Time Is Good for You with Alan Lightman07/26/2018
    30:27
  76. 84.
    A New Way to Present Ideas with David Hooker07/19/2018
    34:45
  77. 85.
    Brand Your Business for Success with Nick Westergaard07/12/2018
    34:02
  78. 86.
    The Strange Order of Things with Antonio Damasio07/05/2018
    35:03
  79. 87.
    The Secret Science of How Leaders Talk, with Noah Zandan06/28/2018
    32:11
  80. 88.
    Tom Peters’s Excellent Way to Survive the AI-pocalypse06/21/2018
    42:38
  81. 89.
    Winning Account-Based Marketing Strategies with Sangram Vajre06/14/2018
    33:46
  82. 90.
    Persuasive AI with Ramsay Brown06/07/2018
    34:38
  83. 91.
    Never Lose a Customer Again with Joey Coleman05/31/2018
    42:24
  84. 92.
    A Radical New Approach to Negotiation with Chris Voss05/24/2018
    35:36
  85. 93.
    Cringeworthy: Awkward Science with Melissa Dahl05/17/2018
    30:43
  86. 94.
    Find Your Customer’s Secret Language with Jeffrey Shaw05/10/2018
    38:39
  87. 95.
    How to Sell to C-Suite Executives with Steve Bistritz05/03/2018
    36:48
  88. 96.
    Lost and Founder with Rand Fishkin04/26/2018
    37:16
  89. 97.
    Create Your Iconic Advantage with Soon Yu04/19/2018
    33:14
  90. 98.
    Sexy Boss with Heather Ann Havenwood04/12/2018
    37:05
  91. 99.
    Improve Your Memory, Step by Step04/05/2018
    33:39
  92. 100.
    Digital Persuasion with Erin Gargan03/29/2018
    38:00
  93. 101.
    Thinking in Bets with Annie Duke03/22/2018
    40:40
  94. 102.
    Onlyness: Nilofer Merchant on How To Make Your Wild Ideas Real03/15/2018
    33:16
  95. 103.
    Branding Secrets of The World’s Greatest Companies03/08/2018
    33:50
  96. 104.
    The Newest Non-Obvious Trends for 2018 with Rohit Bhargava03/01/2018
    34:17
  97. 105.
    Digital Marketing Insights from Hubspot’s Sam Mallikarjunan02/22/2018
    32:27
  98. 106.
    Brain Rules with John Medina02/15/2018
    38:36
  99. 107.
    Body Language Sales Secrets02/08/2018
    36:22
  100. 108.
    Cognitive Biases with Richard Shotton02/01/2018
    34:36
  101. 109.
    Work Less, Achieve More: 7 Science-Based Strategies01/25/2018
    33:48
  102. 110.
    Move the Elephant with Tinna Nielsen01/18/2018
    43:18
  103. 111.
    For Brands, Love is Better Than Respect01/11/2018
    38:16
  104. 112.
    How to Ask for a Favor… and Get It!01/04/2018
    18:14
  105. 113.
    Dan Ariely Explains the Science of Motivation12/28/2017
    34:44
  106. 114.
    Print, Digital, and Your Brain12/21/2017
    31:17
  107. 115.
    Rethink Your Marketing with Tom Shapiro12/14/2017
    33:59
  108. 116.
    Close Deals Faster with John Asher12/07/2017
    33:29
  109. 117.
    The Guy Who Saved 77 Businesses Tells You How to Fix Yours11/30/2017
    31:39
  110. 118.
    Smarter Negotiation with Keld Jensen11/23/2017
    30:31
  111. 119.
    How to Grow Your List from 500 to 250,000 in Three Years with Nathan Ellering11/16/2017
    32:37
  112. 120.
    The Influential Mind with Tali Sharot11/09/2017
    35:54
  113. 121.
    Why You Should Let Your Story Do the Work with Esther Choy11/02/2017
    33:50
  114. 122.
    How Walmart Uses Behavioral Science with Om Marwah10/26/2017
    37:28
  115. 123.
    How to Monetize your Expertise with Dorie Clark10/19/2017
    36:06
  116. 124.
    Get to Aha! with Andy Cunningham10/12/2017
    29:28
  117. 125.
    Alan Alda Explains the Science of Effective Communication10/05/2017
    37:50
  118. 126.
    Have Corporations Hacked Our Brains?09/28/2017
    29:56
  119. 127.
    Digital-First Retail – Your Ecommerce Roadmap09/21/2017
    36:03
  120. 128.
    Why Curiosity Is So Powerful with Mario Livio09/14/2017
    30:40
  121. 129.
    How Focusing on Superconsumers Can Change Your Business with Eddie Yoon09/07/2017
    34:39
  122. 130.
    Supercharge Your Content Marketing with Strategic Storytelling08/31/2017
    30:27
  123. 131.
    How Profit Psychology Turns Failure into Success with Mike Michalowicz08/24/2017
    38:42
  124. 132.
    The Science of Irresistible First Impressions with Alexander Todorov08/17/2017
    35:23
  125. 133.
    How to Be More Influential and Persuasive with Stacey Hanke08/10/2017
    31:28
  126. 134.
    Ryan Holiday Reveals the Formula for a Perennial Seller08/03/2017
    28:13
  127. 135.
    How to Be Like Amazon, Even if You're Tiny07/27/2017
    33:16
  128. 136.
    Building a Team of Teams, the Navy SEAL Way07/20/2017
    30:32
  129. 137.
    Psyched Up - The Science of Mental Preparation07/13/2017
    29:02
  130. 138.
    Breakthrough Growth Using Gender Intelligence07/06/2017
    33:27
  131. 139.
    Answers to Your Brain Questions with Dr. Art Markman06/29/2017
    33:17
  132. 140.
    Win at Video with Vern Oakley06/22/2017
    31:07
  133. 141.
    One Minute Mentoring with Ken Blanchard06/15/2017
    33:00
  134. 142.
    Friction, Advertising, and Passion Brands with Jeff Rosenblum06/08/2017
    37:22
  135. 143.
    Tucker Max’s New Path to Becoming an Author06/01/2017
    36:14
  136. 144.
    The Psychology of Red Teaming with Bryce Hoffman05/25/2017
    37:37
  137. 145.
    Science-based Life Hacking with Eric Barker05/18/2017
    29:51
  138. 146.
    Top 10 Science-Based Headshot Hacks05/11/2017
    20:14
  139. 147.
    Is Affiliate Marketing Your Key to Success?05/04/2017
    36:38
  140. 148.
    Prosumers and the Future of Marketing with Jon Wuebben04/27/2017
    32:41
  141. 149.
    Noah Kagan’s Growth Hacking Secrets04/20/2017
    32:36
  142. 150.
    The Future of Sales with Tiffani Bova04/13/2017
    35:14
  143. 151.
    How Numbers Persuade, Inform, and Mislead You04/06/2017
    31:12
  144. 152.
    The Latest in Web Psychology with Nathalie Nahai03/30/2017
    31:35
  145. 153.
    The New Science of Emotions with Lisa Feldman Barrett03/23/2017
    35:47
  146. 154.
    The Spark and The Grind with Erik Wahl03/16/2017
    36:30
  147. 155.
    Turn Your Product into a Habit with Nir Eyal03/09/2017
    36:04
  148. 156.
    How to Get Known with Mark Schaefer03/02/2017
    36:03
  149. 157.
    The Psychology of Winning at Email with Jocelyn Glei02/23/2017
    33:54
  150. 158.
    Liminal Thinking? Here's How It Helps02/16/2017
    33:12
  151. 159.
    Dan Ariely Explains the Science of Motivation02/09/2017
    34:44
  152. 160.
    Trust Factor: The Key to High Performance with Paul Zak02/02/2017
    37:58
  153. 161.
    Ep #147: Creativity Surprise: What’s Really Blocking Great Ideas with Jennifer Mueller01/26/2017
    34:17
  154. 162.
    Ep #146: Use Anthropology to Build Your Business with Andi Simon01/19/2017
    31:48
  155. 163.
    Ep #145: Search Engine Mastery with Stephan Spencer01/12/2017
    35:29
  156. 164.
    Ep #144: Seduce Your Customer with Dr. Jonathan Mall01/05/2017
    36:19
  157. 165.
    Ep #143: Escape the Comfort Zone Trap with Andy Molinsky12/29/2016
    34:37
  158. 166.
    Ep #142: The Power of Suggestion with Erik Vance12/22/2016
    32:15
  159. 167.
    Ep #141: Your Distracted Mind with Dr. Adam Gazzaley12/15/2016
    34:41
  160. 168.
    Ep #140: The Intuitive Customer with Colin Shaw12/08/2016
    32:20
  161. 169.
    Ep #139: Messy Can Be Better Than Tidy with Tim Harford12/01/2016
    33:31
  162. 170.
    Ep #138: The Customer Loyalty Loop with Noah Fleming11/24/2016
    36:21
  163. 171.
    Ep #137: Publish and Market Your Book with Tom Corson-Knowles11/17/2016
    35:56
  164. 172.
    Ep #136: The Science of Compelling Stories with Paul Smith11/10/2016
    35:08
  165. 173.
    Ep #135: Create a Breakthrough Brand with Gregory Diehl11/03/2016
    30:27
  166. 174.
    Ep #134: Unity: Robert Cialdini’s Surprising Seventh Principle10/27/2016
    14:11
  167. 175.
    Ep #133: Persuade the Lizard with Jim Crimmins10/20/2016
    26:52
  168. 176.
    Ep #132: The Inevitable with Kevin Kelly10/13/2016
    29:47
  169. 177.
    Ep #131: Hack The Mind of the Online Shopper with Jennie Wong10/06/2016
    31:53
  170. 178.
    Ep #130: The Science of Pride with Jessica Tracy09/29/2016
    31:52
  171. 179.
    Ep #129: Draw to Win with Dan Roam09/22/2016
    38:54
  172. 180.
    Ep #128: Develop Emotional Agility with Susan David09/15/2016
    29:56
  173. 181.
    Ep #127: Creating Real Customer Value with Gautam Mahajan09/08/2016
    29:03
  174. 182.
    Ep #126: Robert Cialdini’s New Insight: PRE-Suasion09/01/2016
    41:38
  175. 183.
    Ep #125: The Inner Lives of Markets with Ray Fisman08/25/2016
    28:53
  176. 184.
    Ep #124: Illuminate: How to Lead Change with Patti Sanchez08/18/2016
    32:02
  177. 185.
    Ep #123: Be An Agile Marketer with Roland Smart08/11/2016
    35:36
  178. 186.
    Ep #122: Could You Become a Digital Nomad? with Esther Jacobs08/04/2016
    27:24
  179. 187.
    Ep #121: The 5-Hour Workday with Stephan Aarstol07/28/2016
    28:44
  180. 188.
    Ep #120: Invisible Influence with Jonah Berger07/21/2016
    29:15
  181. 189.
    Ep #119: Dominate Your Industry with Mike Michalowicz07/14/2016
    35:25
  182. 190.
    Ep #118: Social Proof and How to Use It07/07/2016
    12:08
  183. 191.
    Ep #117: Play Bigger to Dominate Your Market with Al Ramadan06/30/2016
    34:11
  184. 192.
    Ep #116: Winning the Brain Game with Matthew May06/23/2016
    28:43
  185. 193.
    Ep #115: How To Increase Your Visual IQ with Amy Herman06/16/2016
    30:37
  186. 194.
    Ep #114: Ego, Marketing, and More with Ryan Holiday06/09/2016
    29:35
  187. 195.
    Ep. #113: How You Can Change Behavior with Memorable Content with Carmen Simon06/02/2016
    31:50
  188. 196.
    Ep #112: Brand Seduction - How to Make Your Brand Memorable with Daryl Weber05/26/2016
    31:56
  189. 197.
    Ep #111: How To Negotiate Even in Emotional Situations with Dan Shapiro05/19/2016
    33:34
  190. 198.
    Ep #110: The Surprising Way to Become a Real Expert with Anders Ericsson05/12/2016
    32:04
  191. 199.
    Ep #109: The Science of Extraordinary Executive Presence with Suzanne Bates05/05/2016
    31:19
  192. 200.
    Ep #108: The Growth Strategy You Shouldn’t Ignore with Paul Rouke04/28/2016
    29:39

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