The Licensing Mixtape

By The Licensing Mixtape

Speaking with brand and licensing leaders across gaming, movies, publishing, sport, fashion, lifestyle and beyond, the Licensing Mixtape – a podcast by License Global – explores what makes consumers click “buy” on the products that stand out above the rest, thanks to a little thing called brand licensing. Subscribe to the podcast on iTunes, Stitcher or Spotify. Also, let us know what you think about the show or share suggestions for future episodes by emailing us at news@licenseglobal.com. New episodes every other week.

  1. 1.
    S3 E7: Bioworld Presents... Cultivating Happiness
    18:41
  2. 2.
    Exclusive Episode: Macy's and Funko Discuss a Partnership Like No Other
    20:32
  3. 3.
    S3 E5: Spin Master CEO Max Rangel Talks Brand Strategy
    29:03
  4. 4.
    S3 E4: Ira Friedman of Topps Talks Publishing, ‘Star Wars’ and Trading Cards
    32:13
  5. 5.
    S3 E3: Hyram Yarbro on the Launch of SELFLESS with Semaphore Licensing
    31:27
  6. 6.
    S3 E2: Epik Explain Everything You Need to Know About NFTs
    24:00
  7. 7.
    S3 E1: License Global Live - The Evolution of Kids Content
    53:55
  8. 8.
    S2 E10: Discussing The Halo Effect with Xbox
    34:35
  1. 9.
    License Global x Bioworld - Episode 2: Connecting Fans at Retail
    24:52
  2. 10.
    S2 E8: Gaming Issue Special - Top 5 Brand Engagement Trends in Gaming
    12:02
  3. 11.
    S2 E7: Inclusivity, Fandom and Retail with Redbubble
    20:58
  4. 12.
    S2 E6: The Top 5 Takeaways from License Global's Kids Issue
    11:15
  5. 13.
    S2 E5: "League of Legends" and Brand Extensions with CAA-GBG
    23:04
  6. 14.
    S2 E4: Kids Industries on Kids Fandom and the Importance of Play
    31:16
  7. 15.
    License Global x Bioworld - Episode 1 - Powering Fandom
    26:02
  8. 16.
    S2 E2: Going Green with Products of Change
    25:12
  9. 17.
    S2 E1: Rugby League World Cup on Strategy, Sport & Social Impact
    24:51
  10. 18.
    The Licensing Mixtape Season 2 Announcement
    1:53
  11. 19.
    S1 E17: The Biggest Brands of the Decade with License Global
    39:10
  12. 20.
    S1 E16: The Smiley Company's Feel-Good Retrospective of 2020
    32:55
  13. 21.
    S1 E15: The Art of Character Creation with Sanrio
    24:00
  14. 22.
    S1 E14: Opsec Security on How COVID-19 Impacted Licensing
    32:12
  15. 23.
    S1 E13: How Barbie Turned into A Cultural Icon
    27:40
  16. 24.
    S1 E12: New Kids On The Block’s Danny Wood Gets Candid About Music Licensing
    27:11
  17. 25.
    S1 E11: Crafting Creative Engagement with Crayola
    23:41
  18. 26.
    S1 E10: Funimation on the Power of Streaming Anime
    25:44
  19. 27.
    S1 E9: Bioworld's Fan First Approach to Licensing
    28:24
  20. 28.
    S1 E8: Lessons from the World of Licensing with Sid Kaufman, UTA
    33:03
  21. 29.
    S1 E7: The Trends Behind the Top 150 Global Licensors Report
    32:51
  22. 30.
    S1 E6: The Biggest Gaming & Movie Titles (and why they work) with Difuzed
    28:09
  23. 31.
    S1 E5: How to Build a Brand Licensing Programme in Japan
    29:38
  24. 32.
    S1 E4: How Digital Brands are Redefining Home with BuzzFeed
    19:24
  25. 33.
    S1 E3: The Essentials of Video Game Licensing with Ubisoft
    34:13
  26. 34.
    S1 E2: The Modern Movie Business with The Numbers
    34:43
  27. 35.
    The Licensing Mixtape Trailer
    1:41
  28. 36.
    S1 E1: Brand Licensing Today with The Global Licensing Group
    30:51

Listen to The Licensing Mixtape now.

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