Audio Branding

By Jodi Krangle

Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.

  1. 1.
    Audio Essentials with Filmmaker Kevin Elliot - Part 2
    25:04
  2. 2.
    Audio Essentials with Filmmaker Kevin Elliot - Part 1
    20:02
  3. 3.
    Singing Blobs and Electric Melodies
    5:25
  4. 4.
    Interview with Vocal Coach for Singers & Speakers, Julia Langley - Part 2
    34:01
  5. 5.
    Interview with Vocal Coach for Singers & Speakers, Julia Langley - Part 1
    34:12
  6. 6.
    Positive Vibes Only
    5:21
  7. 7.
    Interview with Jim Kennelly & Sam Ufret from Lotas Productions in NYC - Part 2
    31:08
  8. 8.
    Interview with Jim Kennelly & Sam Ufret from Lotas Productions in NYC - Part 1
    31:02
  1. 9.
    Interview With Audiologist And Parent Coach, Dr. Lilach Saperstein – Part 2
    30:08
  2. 10.
    Interview With Audiologist And Parent Coach, Dr. Lilach Saperstein – Part 1
    29:09
  3. 11.
    Interview with Sonic Branding Strategist & CEO of Pirate Group Inc., Tom Eymundson - Part 2
    25:11
  4. 12.
    Interview with Sonic Branding Strategist & CEO of Pirate Group Inc., Tom Eymundson - Part 1
    28:12
  5. 13.
    Bringing Fantasy To Life
    5:09
  6. 14.
    Interview with Voice Coach, Professional Speaker, & Best-Selling Author, Cynthia Zhai - Part 2
    25:21
  7. 15.
    Interview with Voice Coach, Professional Speaker, & Best-Selling Author, Cynthia Zhai - Part 1
    23:12
  8. 16.
    Sounds of the Times
    5:19
  9. 17.
    Interview with Hamish Macdonald, Managing Director, Squeak E. Clean Studios - Part 2
    18:53
  10. 18.
    Interview with Hamish Macdonald, Managing Director, Squeak E. Clean Studios - Part 1
    21:26
  11. 19.
    Listening On The Go
    5:11
  12. 20.
    Interview with Tal Florentin, Founder & CEO of Summurai - Part 2
    30:06
  13. 21.
    Interview with Tal Florentin, Founder & CEO of Summurai - Part 1
    29:07
  14. 22.
    Making The World Go Round
    5:06
  15. 23.
    Interview With ASMR Performance Artist And Co-Founder Of Whisperlodge, Melinda Lauw – Part 2
    22:00
  16. 24.
    Interview With ASMR Performance Artist And Co-Founder Of Whisperlodge, Melinda Lauw – Part 1
    27:41
  17. 25.
    The Power Of Your Voice
    4:50
  18. 26.
    Interview with Hamburg/Berlin Based Sound Agency, WESOUND - Dr. Cornelius Ringe & Lars Ohlendorf - Part 2
    31:27
  19. 27.
    Interview with Hamburg/Berlin Based Sound Agency, WESOUND - Dr. Cornelius Ringe & Lars Ohlendorf - Part 1
    35:48
  20. 28.
    Healing Harmonies
    4:37
  21. 29.
    Interview with L.A.-Based Music Composer, Chris Wirsig - Part 2
    22:30
  22. 30.
    Interview with L.A.-Based Music Composer, Chris Wirsig - Part 1
    20:47
  23. 31.
    Jingles All The Way
    5:09
  24. 32.
    Interview with Life Coach & Shamanic Sound Healer, Kaye Doran - Part 2
    29:20
  25. 33.
    Interview with Life Coach & Shamanic Sound Healer, Kaye Doran - Part 1
    27:08
  26. 34.
    A World of Living Sound
    7:09
  27. 35.
    Interview with Audio Producer & Voice Talent, Macha Gruber - Part 2
    33:20
  28. 36.
    Interview with Audio Producer & Voice Talent, Macha Gruber - Part 1
    40:08
  29. 37.
    Changing The Shape Of Music
    6:04
  30. 38.
    Interview with Co-founder and CXO of Audio UX, Eric Seay - Part 2
    33:22
  31. 39.
    Interview with Co-founder and CXO of Audio UX, Eric Seay - Part 1
    29:50
  32. 40.
    Interview with Confidence Coach & Musician, Emily Rose Giddings - Part 2
    29:30
  33. 41.
    Interview with Confidence Coach & Musician, Emily Rose Giddings - Part 1
    26:40
  34. 42.
    Interview with Public Speaker, Educator & Author, Robert Kennedy III - Part 2
    27:14
  35. 43.
    Interview with Public Speaker, Educator & Author, Robert Kennedy III - Part 1
    25:38
  36. 44.
    Interview with Editor & Producer, Carrie Caulfield Arick - Part 2
    25:42
  37. 45.
    Interview with Editor & Producer, Carrie Caulfield Arick - Part 1
    31:02
  38. 46.
    Interview with Creative Director & Composer, Nick Crane- Part 2
    27:44
  39. 47.
    Interview with Creative Director & Composer, Nick Crane - Part 1
    22:15
  40. 48.
    Interview with Podcast Producer & Storyteller, Elaine Appleton Grant- Part 2
    33:47
  41. 49.
    Interview with Podcast Producer & Storyteller, Elaine Appleton Grant- Part 1
    37:14
  42. 50.
    Interview With Producer And Voice Director, Jeff Howell – Part 2
    33:54

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