A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
The secrets of maintaining a healthy relationship in the C-suite from the top marketer at Pernod Ricard, Pam Forbus, and the woman who hired her, CEO Ann Mukherjee, who is a former CMO.
32 min 31 sec
Albertsons’ Kristi Argyilan talks about the evolution of shopper marketing and shifting consumer behavior amid product price increases.
21 min 4 sec
EBay's head of fashion Charis Marquez talks about consumer behavior amid supply chain issues and what the online marketplace has in store for holiday
18 min 39 sec
Marketing exec Erika White discusses Affirm's new holiday campaign, consumer adoption, and where the brand might show up in 2022.
21 min 3 sec
The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, joins the pod to detail how the brand is going to market, including with a new campaign that gives the revolutionary vacuum a personality.
19 min 9 sec
New CMO Dhanusha Sivajee talks about expanded offerings and digitizing Angi’s customer experience
17 min 53 sec
Samantha Maltin, executive VP and chief marketing officer of Sesame Workshop, discusses how the nonprofit covers topics including racial justice on “Sesame Street,” and shares details on its new collaboration with Stephen Curry’s Curry Brand.
21 min 3 sec
Flavors are making their way onto new dishes such as Mapo beans rather than tofu, or pecorino cheese and pepper topping potatoes, not just Cacio e pepe pasta. Claire Conaghan, associate director at Datassential, joins Marketer’s Brief to discuss food trends including fall favorite pumpkin spice and how Thanksgiving recipes might evolve this year.
19 min 58 sec
CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.
21 min 23 sec
Vinay Shahani, VP marketing at Lexus, talks about luxury car marketing trends and how the brand is trying to appeal to younger buyers, including with a new campaign that looks more like a music video than a traditional ad. He also shares how and why Lexus started using TikTok earlier this year.
26 min 8 sec
Army Enterprise Marketing CMO Major General Alex Fink shares how a sophisticated data practice and next-gen talent are fueling successful recruitment strategies at the largest and oldest branch of the U.S. Military.
23 min 31 sec
Co-founder Jacq Tatelman talks about how the brand doubled its sales this back-to-school season and other expansion efforts, including a collab with Target.
22 min 18 sec
Marissa Freeman, the chief marketing officer of Union Square Hospitality Group, discusses ways the industry can use data to improve experiences for diners, how the company’s restaurants are marketing safety messages, and other plans including new restaurant openings.
23 min 1 sec
Cars.com VP and former Hyundai CMO Dean Evans discuss why he made the move to the online marketplace and how the brand is targeting in-market buyers. Plus, he weighs in on how the industry-wide vehicle shortage could affect marketing and he offers opinions on why automakers might be relying too much on TV advertising.
27 min 36 sec
The CEO of research company MotivBase offers a primer for brands on changing purchase behavior brought on by the pandemic.
23 min 23 sec
Signet Jewelers' Jamie Singleton talks about digitizing the jewelry buying experience, new consumer connections and the future of Signet's mall-based stores.
19 min 50 sec
Established brands such as Oscar Mayer are getting overhauls as Kraft Heinz looks to connect with today’s consumers. Jess Vultaggio, head of strategy and development for the meal foundations and coffee unit at Kraft Heinz, joins Marketer’s Brief to discuss some of the company’s latest efforts.
20 min 54 sec
CMO Deena Bahri talks about the brand’s recent initiatives and the ways in which it is connecting with next-gen shoppers.
20 min 19 sec
Craig Brommers, CMO of American Eagle, talks about a new digital clothing line and how social commerce is enticing Gen Z.
19 min 22 sec
Andy England, CMO of liquor marketer Phillips Distilling, joins the pod to discuss a wave of innovation he is unleashing for brands including UV Vodka, Prairie Organic Spirits and Revel Stoke Whisky. Moves include using special packaging that turns colors under certain conditions and a new vodka brand specially made to be stored in the freezer. The former MillerCoors marketer also shares why Revel Stoke is taking an irreverent marketing approach that specifically targets males.
25 min 46 sec
We take a look at how the newest Major League Soccer team, Charlotte FC, is building fan buzz and luring corporate sponsorships ahead of its debut next year. Joining us is the club’s president, Nick Kelly, who joined the franchise after overseeing sponsorships for Anheuser-Busch.
22 min 43 sec
Food marketer McCormick hops on social media trends and produces content quickly thanks in large part to the team led by Alia Kemet, VP of creative and digital marketing. She shares details on a new product launch and how the marketer is saving millions by doing more work in-house.
23 min 12 sec
Behind the city of Chicago’s moves to spread awareness about vaccine marketing to Black and Brown audiences, including using outreach to barbershops and faith communities. Joining the pod to discuss are Michael Fassnacht, the city’s chief marketing officer who formerly ran FCB Chicago, and Michelle Flowers Welch, chairman/CEO of Chicago-based agency, Flowers Communication Group.
26 min 24 sec
CMO Janice Tennant talks about how the footwear brand is marketing with diversity in mind to make the outdoors more welcoming to women and minorities.
12 min 21 sec
Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins the pod to explain the philosophy, which includes a heavy reliance on content marketing.
28 min 36 sec
Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new book he co-authored with former Yum Brands CEO Greg Creed.
24 min 45 sec
Carvel Ice Cream Chief Marketing Officer and VP Nicolle DuBose discusses famous items including crunchies and Fudgie the Whale cakes, and what’s next for the 87-year-old chain.
23 min 19 sec
Head of Marketing Peggy Ang on connecting with gamers through showdowns with celebrities
14 min 26 sec
Chief Marketing Officer Christina Smedley talks about the trading app’s new ad campaign, financial influencers, and GameStop gains.
22 min 15 sec
Kellogg Co. Chief Growth Officer Monica McGurk discusses how the company is working to reach consumers in new ways as the food industry undergoes massive change.
25 min 58 sec
Jinal Shah of furniture rental brand Feather talks about a renewed focus on the share economy and sustainability amid the pandemic.
21 min 52 sec
Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker aims to reach older snackers including a limited-time flavor.
21 min 13 sec
Kristin Connelly, Overwatch League VP and Head of Marketing, joins ‘Marketer’s Brief’ podcast to talk about new digital tech advancements to combat the pandemic’s negative effect on in-person competitions and the league’s strategy for the future of live gaming events.
19 min 3 sec
Mayra Rivera, USAA’s CMO, talks about marketing messaging and the channels the insurer is using to expand.
20 min 35 sec
Barbara McHugh, MLB’s senior vice president of marketing, joins the pod to update us on how the league is approaching the new season, including its Twitch-filled outreach to young fans.
26 min 22 sec
Volta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Lipsher joins the pod to talk about why he thinks the company’s network is a lot different than gas station advertising.
24 min 59 sec
American Express Travel’s Audrey Hendley talks about new travel trends and what’s on the road to recovery.
17 min 30 sec
Chris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.
21 min 25 sec
Wendy’s Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiches.
25 min 19 sec
CMO Aron North joins the ‘Marketer’s Brief’ podcast to talk about embracing fear and just how much brand owner Ryan Reynolds is part of the creative process.
22 min 17 sec
Daniel Reilly, VP of brand and product management, talks about building Staples’ brands, changes in demand for office supplies and what’s ahead.
20 min 5 sec
Jimmy John’s, known for its “Freaky Fast” delivery, is telling more of a brand story. Chief Marketing Officer Darin Dugan joins Marketer’s Brief to discuss the brand’s first Super Bowl campaign and how product introductions are spicing up the menu.
24 min 5 sec
Ad Age journalists break down the Big Game ad winners and losers.
43 min 21 sec
The Knot’s Kristen Maxwell Cooper talks about Zoom ceremonies, a customer hotline and what trends will last.
24 min 24 sec
Ad Age's E.J. Schultz, Jeanine Poggi and Jessica Wohl discuss what's different heading into advertising's biggest day, such as big players sitting out the game, newcomers eager for the spotlight and whether humor is hitting the right note after 2020
25 min 28 sec
Behind the rise of star-backed alcohol brands with . Larry Waks, a partner with Foley & Lardner LLP, who is known inside his law firm as the “attorney to the stars.” We also talk about his involvement in the drive-in movie space and how the pandemic has lifted the once-forgotten category.
25 min 11 sec
NerdWallet’s CMO talks about the brand’s new campaign and how money needs have shifted amid COVID-19
18 min 3 sec
As one of the nation's biggest pizza chains, Little Caesars is far from small. Chief Marketing Officer Jeff Klein joins Marketer's Brief to discuss how the chain is taking on a fictional Big Pizza brand in a new campaign, its timely addition of delivery, its 2020 Super Bowl spot and more.
24 min 16 sec
In this encore episode, Ad Age reporters discuss the 2020 lineup of America's Hottest Brands and look back at some picks from previous years.
25 min 7 sec
In this encore episode, Cheryl Bachelder, one of Ad Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the pandemic.
21 min 57 sec