Ad Age Marketer's Brief

E.J. Schultz

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

All Episodes

The secrets of maintaining a healthy relationship in the C-suite from the top marketer at Pernod Ricard, Pam Forbus, and the woman who hired her, CEO Ann Mukherjee, who is a former CMO.

Dec 8

32 min 31 sec

Albertsons’ Kristi Argyilan talks about the evolution of shopper marketing and shifting consumer behavior amid product price increases.

Dec 1

21 min 4 sec

EBay's head of fashion Charis Marquez talks about consumer behavior amid supply chain issues and what the online marketplace has in store for holiday

Nov 17

18 min 39 sec

Marketing exec Erika White discusses Affirm's new holiday campaign, consumer adoption, and where the brand might show up in 2022.

Nov 10

21 min 3 sec

The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, joins the pod to detail how the brand is going to market, including with a new campaign that gives the revolutionary vacuum a personality.

Nov 3

19 min 9 sec

New CMO Dhanusha Sivajee talks about expanded offerings and digitizing Angi’s customer experience

Oct 27

17 min 53 sec

Samantha Maltin, executive VP and chief marketing officer of Sesame Workshop, discusses how the nonprofit covers topics including racial justice on “Sesame Street,” and shares details on its new collaboration with Stephen Curry’s Curry Brand.

Oct 20

21 min 3 sec

Flavors are making their way onto new dishes such as Mapo beans rather than tofu, or pecorino cheese and pepper topping potatoes, not just Cacio e pepe pasta. Claire Conaghan, associate director at Datassential, joins Marketer’s Brief to discuss food trends including fall favorite pumpkin spice and how Thanksgiving recipes might evolve this year.

Oct 13

19 min 58 sec

CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.

Oct 5

21 min 23 sec

Vinay Shahani, VP marketing at Lexus, talks about luxury car marketing trends and how the brand is trying to appeal to younger buyers, including with a new campaign that looks more like a music video than a traditional ad. He also shares how and why Lexus started using TikTok earlier this year.

Sep 29

26 min 8 sec

Army Enterprise Marketing CMO Major General Alex Fink shares how a sophisticated data practice and next-gen talent are fueling successful recruitment strategies at the largest and oldest branch of the U.S. Military.

Sep 22

23 min 31 sec

Co-founder Jacq Tatelman talks about how the brand doubled its sales this back-to-school season and other expansion efforts, including a collab with Target.

Sep 15

22 min 18 sec

Marissa Freeman, the chief marketing officer of Union Square Hospitality Group, discusses ways the industry can use data to improve experiences for diners, how the company’s restaurants are marketing safety messages, and other plans including new restaurant openings.

Sep 8

23 min 1 sec VP and former Hyundai CMO Dean Evans discuss why he made the move to the online marketplace and how the brand is targeting in-market buyers. Plus, he weighs in on how the industry-wide vehicle shortage could affect marketing and he offers opinions on why automakers might be relying too much on TV advertising.

Sep 1

27 min 36 sec

The CEO of research company MotivBase offers a primer for brands on changing purchase behavior brought on by the pandemic.

Aug 25

23 min 23 sec

Signet Jewelers' Jamie Singleton talks about digitizing the jewelry buying experience, new consumer connections and the future of Signet's mall-based stores.

Aug 18

19 min 50 sec

Established brands such as Oscar Mayer are getting overhauls as Kraft Heinz looks to connect with today’s consumers. Jess Vultaggio, head of strategy and development for the meal foundations and coffee unit at Kraft Heinz, joins Marketer’s Brief to discuss some of the company’s latest efforts.

Aug 11

20 min 54 sec

CMO Deena Bahri talks about the brand’s recent initiatives and the ways in which it is connecting with next-gen shoppers.

Aug 4

20 min 19 sec

Craig Brommers, CMO of American Eagle, talks about a new digital clothing line and how social commerce is enticing Gen Z.

Jul 28

19 min 22 sec

Andy England, CMO of liquor marketer Phillips Distilling, joins the pod to discuss a wave of innovation he is unleashing for brands including UV Vodka, Prairie Organic Spirits and Revel Stoke Whisky. Moves include using special packaging that turns colors under certain conditions and a new vodka brand specially made to be stored in the freezer. The former MillerCoors marketer also shares why Revel Stoke is taking an irreverent marketing approach that specifically targets males.

Jul 21

25 min 46 sec

We take a look at how the newest Major League Soccer team, Charlotte FC, is building fan buzz and luring corporate sponsorships ahead of its debut next year. Joining us is the club’s president, Nick Kelly, who joined the franchise after overseeing sponsorships for Anheuser-Busch.

Jul 14

22 min 43 sec

Food marketer McCormick hops on social media trends and produces content quickly thanks in large part to the team led by Alia Kemet, VP of creative and digital marketing. She shares details on a new product launch and how the marketer is saving millions by doing more work in-house.

Jul 7

23 min 12 sec

Behind the city of Chicago’s moves to spread awareness about vaccine marketing to Black and Brown audiences, including using outreach to barbershops and faith communities. Joining the pod to discuss are Michael Fassnacht, the city’s chief marketing officer who formerly ran FCB Chicago, and Michelle Flowers Welch, chairman/CEO of Chicago-based agency, Flowers Communication Group.

Jun 30

26 min 24 sec

CMO Janice Tennant talks about how the footwear brand is marketing with diversity in mind to make the outdoors more welcoming to women and minorities.

Jun 23

12 min 21 sec

Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins the pod to explain the philosophy, which includes a heavy reliance on content marketing.

Jun 16

28 min 36 sec

Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new book he co-authored with former Yum Brands CEO Greg Creed.

Jun 9

24 min 45 sec

Carvel Ice Cream Chief Marketing Officer and VP Nicolle DuBose discusses famous items including crunchies and Fudgie the Whale cakes, and what’s next for the 87-year-old chain.

Jun 2

23 min 19 sec

Head of Marketing Peggy Ang on connecting with gamers through showdowns with celebrities

May 27

14 min 26 sec

Chief Marketing Officer Christina Smedley talks about the trading app’s new ad campaign, financial influencers, and GameStop gains.

May 19

22 min 15 sec

Kellogg Co. Chief Growth Officer Monica McGurk discusses how the company is working to reach consumers in new ways as the food industry undergoes massive change.

May 12

25 min 58 sec

Jinal Shah of furniture rental brand Feather talks about a renewed focus on the share economy and sustainability amid the pandemic.

May 5

21 min 52 sec

Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker aims to reach older snackers including a limited-time flavor.

Apr 28

21 min 13 sec

Kristin Connelly, Overwatch League VP and Head of Marketing, joins ‘Marketer’s Brief’ podcast to talk about new digital tech advancements to combat the pandemic’s negative effect on in-person competitions and the league’s strategy for the future of live gaming events.

Apr 22

19 min 3 sec

Mayra Rivera, USAA’s CMO, talks about marketing messaging and the channels the insurer is using to expand.

Apr 14

20 min 35 sec

Barbara McHugh, MLB’s senior vice president of marketing, joins the pod to update us on how the league is approaching the new season, including its Twitch-filled outreach to young fans.

Apr 7

26 min 22 sec

Volta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Lipsher joins the pod to talk about why he thinks the company’s network is a lot different than gas station advertising.

Mar 31

24 min 59 sec

American Express Travel’s Audrey Hendley talks about new travel trends and what’s on the road to recovery.

Mar 24

17 min 30 sec

Chris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.

Mar 17

21 min 25 sec

Wendy’s Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiches.

Mar 10

25 min 19 sec

CMO Aron North joins the ‘Marketer’s Brief’ podcast to talk about embracing fear and just how much brand owner Ryan Reynolds is part of the creative process.

Mar 3

22 min 17 sec

Daniel Reilly, VP of brand and product management, talks about building Staples’ brands, changes in demand for office supplies and what’s ahead.

Feb 24

20 min 5 sec

Jimmy John’s, known for its “Freaky Fast” delivery, is telling more of a brand story. Chief Marketing Officer Darin Dugan joins Marketer’s Brief to discuss the brand’s first Super Bowl campaign and how product introductions are spicing up the menu.

Feb 17

24 min 5 sec

Ad Age journalists break down the Big Game ad winners and losers.

Feb 10

43 min 21 sec

The Knot’s Kristen Maxwell Cooper talks about Zoom ceremonies, a customer hotline and what trends will last.

Feb 3

24 min 24 sec

Ad Age's E.J. Schultz, Jeanine Poggi and Jessica Wohl discuss what's different heading into advertising's biggest day, such as big players sitting out the game, newcomers eager for the spotlight and whether humor is hitting the right note after 2020

Jan 28

25 min 28 sec

Behind the rise of star-backed alcohol brands with . Larry Waks, a partner with Foley & Lardner LLP, who is known inside his law firm as the “attorney to the stars.” We also talk about his involvement in the drive-in movie space and how the pandemic has lifted the once-forgotten category.

Jan 20

25 min 11 sec

NerdWallet’s CMO talks about the brand’s new campaign and how money needs have shifted amid COVID-19

Jan 13

18 min 3 sec

As one of the nation's biggest pizza chains, Little Caesars is far from small. Chief Marketing Officer Jeff Klein joins Marketer's Brief to discuss how the chain is taking on a fictional Big Pizza brand in a new campaign, its timely addition of delivery, its 2020 Super Bowl spot and more.

Jan 6

24 min 16 sec

In this encore episode, Ad Age reporters discuss the 2020 lineup of America's Hottest Brands and look back at some picks from previous years.

Dec 2020

25 min 7 sec

In this encore episode, Cheryl Bachelder, one of Ad Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the pandemic.

Dec 2020

21 min 57 sec