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The Business of Content

By Simon Owens

Hosted by journalist Simon Owens, The Business of Content is the podcast about how publishers create, distribute, and monetize their digital content. We've interviewed guests from Slate, Quartz, The Financial Times, and dozens of others of the most influential publishers on the internet.

  1. 1.
    Minute Media's plan to dominate sports coverage12/4/2019
    39:13
  2. 2.
    Do podcasts sell books? Yes11/20/2019
    26:33
  3. 3.
    The next frontier in self-publishing: audiobooks11/14/2019
    32:00
  4. 4.
    What it takes to build a bootstrapped podcast network11/6/2019
    44:26
  5. 5.
    Why an online polling platform hired a seasoned journalist to run it10/28/2019
    42:00
  6. 6.
    This startup wants to solve podcasting's monetization problem10/9/2019
    33:34
  7. 7.
    How Clive Thompson became one of the most influential tech journalists9/4/2019
    1:04:52
  8. 8.
    He founded one of the earliest tech blogs. Now he edits a newsletter7/2/2019
    40:26
  1. 9.
    Why Techmeme launched a daily podcast6/17/2019
    53:05
  2. 10.
    This Canadian media company has launched 11 local news sites6/12/2019
    42:46
  3. 11.
    Inside Vox Media's podcast strategy6/6/2019
    52:32
  4. 12.
    Why LinkedIn hired the world's top business journalists5/29/2019
    34:21
  5. 13.
    Facebook decimated this publisher's business. So it became a paid newsletter.5/21/2019
    35:41
  6. 14.
    This indie newsletter generated over 10,000 paying subscribers5/15/2019
    41:40
  7. 15.
    Why Business Insider launched a hard paywall5/6/2019
    30:59
  8. 16.
    This media company has launched 81 local news sites and is expanding4/28/2019
    32:28
  9. 17.
    The 2019 state of Instagram influencer fraud4/8/2019
    20:21
  10. 18.
    This B2B media company covers a $7.5 trillion industry and is profitable3/24/2019
    33:52
  11. 19.
    Inside The New York Times's video strategy3/16/2019
    24:26
  12. 20.
    Why Advance Publications launched a tech incubator to build new products3/2/2019
    36:22
  13. 21.
    Inside MoveOn's video strategy2/23/2019
    25:41
  14. 22.
    How Pop-Up Magazine grew into a nationwide events series2/6/2019
    45:50
  15. 23.
    Inside The Atlantic's in-house creative agency1/21/2019
    32:06
  16. 24.
    This blogger generated $80,000 last year selling online courses1/13/2019
    29:40
  17. 25.
    Should publishers be allowed to collectively bargain with Facebook and Google?1/6/2019
    28:51
  18. 26.
    Can this betting app replace the Nate Silvers of the world?12/13/2018
    31:31
  19. 27.
    A new study on why we pay for online news12/5/2018
    27:39
  20. 28.
    He sold his blog network to AOL for $25 million. And that was just the beginning11/27/2018
    1:01:54
  21. 29.
    This editorial newsletter platform has 25,000 paying subscribers11/20/2018
    29:36
  22. 30.
    This nutritionist generated 35 million downloads of her podcast. Here's how she did it11/14/2018
    32:27
  23. 31.
    Most people don't click on social media links. Here's why that's bad11/5/2018
    30:00
  24. 32.
    How The Hustle reached 1 million email subscribers10/24/2018
    35:27
  25. 33.
    How Slate built a live events business around its most popular podcasts10/17/2018
    33:02
  26. 34.
    This webcomic artist has 1 million fans on Facebook. Here's how he got them10/10/2018
    24:08
  27. 35.
    Why Quartz launched a newsletter that dives into obscure trivia9/27/2018
    32:37
  28. 36.
    Inside the social media strategy for The Financial Times9/20/2018
    30:25
  29. 37.
    He pioneered early online advertising. Now he’s doing the same for AR9/12/2018
    33:23
  30. 38.
    This Boston business publication charges subscribers $695 a year and is sustainable8/22/2018
    34:27
  31. 39.
    It started as a one-man personal finance blog. Now it generates millions in revenue.8/12/2018
    28:32
  32. 40.
    How unemployed college students launched a thriving tech news site7/30/2018
    37:24
  33. 41.
    How Facebook’s Newsfeed changes are affecting European publishers7/22/2018
    29:23
  34. 42.
    Why Fortune 100 companies are launching their own podcasts7/12/2018
    31:14
  35. 43.
    How an obsession with right wing media spawned a booming newsletter6/19/2018
    32:50
  36. 44.
    How this web designer became the Nate Silver of healthcare reporting6/12/2018
    43:50
  37. 45.
    This guy built a $1 million business on top of the Gmail API5/28/2018
    33:18
  38. 46.
    How publishers monetize their newsletters with paid subscriptions5/21/2018
    27:52
  39. 47.
    How artists illegally pay their way onto Spotify's playlists5/7/2018
    30:26
  40. 48.
    Influencer marketing has a huge fraud problem5/1/2018
    33:45
  41. 49.
    How Think Progress generated $500,000 in donations after Trump was elected4/23/2018
    39:23
  42. 50.
    Remembering the blogosphere before the rise of Facebook and Twitter4/17/2018
    1:09:31

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