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The Business of Content

By Simon Owens

Hosted by journalist Simon Owens, The Business of Content is the podcast about how publishers create, distribute, and monetize their digital content. We've interviewed guests from Slate, Quartz, The Financial Times, and dozens of others of the most influential publishers on the internet.

  1. 1.
    This 45-year-old Indian comedian has 14 million views on TikTok10/22/2020
    44:31
  2. 2.
    How Serial Box is bringing back serialized fiction10/12/2020
    35:24
  3. 3.
    She left her job at Fortune Magazine to launch a paid newsletter10/01/2020
    35:35
  4. 4.
    Lessons learned from running a paid newsletter09/24/2020
    17:14
  5. 5.
    This podcast host charges his listeners money to text him09/15/2020
    45:24
  6. 6.
    Her wedding news website grew into a thriving media company09/04/2020
    35:01
  7. 7.
    He's building a media empire around the freight industry08/28/2020
    1:00:57
  8. 8.
    His running-focused newsletter has 800 paying subscribers08/21/2020
    41:22
  1. 9.
    His creator-focused newsletter has over 25,000 subscribers08/11/2020
    1:00:52
  2. 10.
    He generates a six-figure income through Patreon and Substack07/27/2020
    40:42
  3. 11.
    This business-focused newsletter grew to over 50,000 subscribers07/21/2020
    43:20
  4. 12.
    He launched several local news sites around Washington, DC07/13/2020
    41:48
  5. 13.
    He ran the newsletter strategy for BuzzFeed and The New Yorker07/06/2020
    51:45
  6. 14.
    How to launch a hit audiobook06/29/2020
    35:34
  7. 15.
    Can Digg return to its former glory?06/22/2020
    33:32
  8. 16.
    His video game song adaptations generated millions of views06/11/2020
    26:30
  9. 17.
    Inside The LA Times's podcast strategy06/04/2020
    40:09
  10. 18.
    How a pencil artist generated millions of views on YouTube05/28/2020
    28:44
  11. 19.
    A local media company built on email newsletters05/22/2020
    38:30
  12. 20.
    Monetizing a political newsletter during an election year05/14/2020
    33:13
  13. 21.
    She built three successful media ventures from the ground up05/07/2020
    39:45
  14. 22.
    How the site Amazing Ribs amassed 15,000 paying subscribers04/23/2020
    1:05:58
  15. 23.
    Why every comedian hosts a podcast04/17/2020
    33:52
  16. 24.
    A publishing platform built for independent writers04/13/2020
    42:48
  17. 25.
    This guy built a B2B media empire04/03/2020
    45:47
  18. 26.
    How BuzzFeed is monetizing its travel vertical03/26/2020
    36:59
  19. 27.
    How to convert your audience into paying subscribers03/13/2020
    56:22
  20. 28.
    Why Twitter is launching its own podcasts03/03/2020
    35:45
  21. 29.
    How I plan to monetize this podcast02/19/2020
    45:32
  22. 30.
    How Axios tries to create truly differentiated content02/12/2020
    38:42
  23. 31.
    How Hollywood is transforming magazine journalism02/04/2020
    41:12
  24. 32.
    Going deep on the YouTube algorithm01/28/2020
    33:35
  25. 33.
    The rise of editorial newsletters01/22/2020
    38:47
  26. 34.
    The State of Wikipedia in 202001/14/2020
    47:45
  27. 35.
    Will listeners ever pay for podcasts? Some already are01/06/2020
    44:47
  28. 36.
    Minute Media's plan to dominate sports coverage12/04/2019
    39:13
  29. 37.
    Do podcasts sell books? Yes11/20/2019
    26:33
  30. 38.
    The next frontier in self-publishing: audiobooks11/14/2019
    32:00
  31. 39.
    What it takes to build a bootstrapped podcast network11/06/2019
    44:26
  32. 40.
    Why an online polling platform hired a seasoned journalist to run it10/28/2019
    42:00
  33. 41.
    This startup wants to solve podcasting's monetization problem10/09/2019
    33:34
  34. 42.
    How Clive Thompson became one of the most influential tech journalists09/04/2019
    1:04:52
  35. 43.
    He founded one of the earliest tech blogs. Now he edits a newsletter07/02/2019
    40:26
  36. 44.
    Why Techmeme launched a daily podcast06/17/2019
    53:05
  37. 45.
    This Canadian media company has launched 11 local news sites06/12/2019
    42:46
  38. 46.
    Inside Vox Media's podcast strategy06/06/2019
    52:32
  39. 47.
    Why LinkedIn hired the world's top business journalists05/29/2019
    34:21
  40. 48.
    Facebook decimated this publisher's business. So it became a paid newsletter.05/21/2019
    35:41
  41. 49.
    This indie newsletter generated over 10,000 paying subscribers05/15/2019
    41:40
  42. 50.
    Why Business Insider launched a hard paywall05/06/2019
    30:59
  43. 51.
    This media company has launched 81 local news sites and is expanding04/28/2019
    32:28
  44. 52.
    The 2019 state of Instagram influencer fraud04/08/2019
    20:21
  45. 53.
    This B2B media company covers a $7.5 trillion industry and is profitable03/24/2019
    33:52
  46. 54.
    Inside The New York Times's video strategy03/16/2019
    24:26
  47. 55.
    Why Advance Publications launched a tech incubator to build new products03/02/2019
    36:22
  48. 56.
    Inside MoveOn's video strategy02/23/2019
    25:41
  49. 57.
    How Pop-Up Magazine grew into a nationwide events series02/06/2019
    45:50
  50. 58.
    Inside The Atlantic's in-house creative agency01/21/2019
    32:06
  51. 59.
    This blogger generated $80,000 last year selling online courses01/13/2019
    29:40
  52. 60.
    Should publishers be allowed to collectively bargain with Facebook and Google?01/06/2019
    28:51
  53. 61.
    Can this betting app replace the Nate Silvers of the world?12/13/2018
    31:31
  54. 62.
    A new study on why we pay for online news12/05/2018
    27:39
  55. 63.
    He sold his blog network to AOL for $25 million. And that was just the beginning11/27/2018
    1:01:54
  56. 64.
    This editorial newsletter platform has 25,000 paying subscribers11/20/2018
    29:36
  57. 65.
    This nutritionist generated 35 million downloads of her podcast. Here's how she did it11/14/2018
    32:27
  58. 66.
    Most people don't click on social media links. Here's why that's bad11/05/2018
    30:00
  59. 67.
    How The Hustle reached 1 million email subscribers10/24/2018
    35:27
  60. 68.
    How Slate built a live events business around its most popular podcasts10/17/2018
    33:02
  61. 69.
    This webcomic artist has 1 million fans on Facebook. Here's how he got them10/10/2018
    24:08
  62. 70.
    Why Quartz launched a newsletter that dives into obscure trivia09/27/2018
    32:37
  63. 71.
    Inside the social media strategy for The Financial Times09/20/2018
    30:25
  64. 72.
    He pioneered early online advertising. Now he’s doing the same for AR09/12/2018
    33:23
  65. 73.
    This Boston business publication charges subscribers $695 a year and is sustainable08/22/2018
    34:27
  66. 74.
    It started as a one-man personal finance blog. Now it generates millions in revenue.08/12/2018
    28:32
  67. 75.
    How unemployed college students launched a thriving tech news site07/30/2018
    37:24
  68. 76.
    How Facebook’s Newsfeed changes are affecting European publishers07/22/2018
    29:23
  69. 77.
    Why Fortune 100 companies are launching their own podcasts07/12/2018
    31:14
  70. 78.
    How an obsession with right wing media spawned a booming newsletter06/19/2018
    32:50
  71. 79.
    How this web designer became the Nate Silver of healthcare reporting06/12/2018
    43:50
  72. 80.
    This guy built a $1 million business on top of the Gmail API05/28/2018
    33:18
  73. 81.
    How publishers monetize their newsletters with paid subscriptions05/21/2018
    27:52
  74. 82.
    How artists illegally pay their way onto Spotify's playlists05/07/2018
    30:26
  75. 83.
    Influencer marketing has a huge fraud problem05/01/2018
    33:45
  76. 84.
    How Think Progress generated $500,000 in donations after Trump was elected04/23/2018
    39:23
  77. 85.
    Remembering the blogosphere before the rise of Facebook and Twitter04/17/2018
    1:09:31
  78. 86.
    What’s behind the explosion in fiction podcasts?04/10/2018
    31:18
  79. 87.
    Why podcast apps are developing their own original content04/02/2018
    31:53
  80. 88.
    Should famous music and Hollywood artists have their own media outlet?03/27/2018
    30:12
  81. 89.
    How the iTunes podcast rankings work03/19/2018
    36:52
  82. 90.
    Meet the guy who wants to slow down the internet03/07/2018
    40:40
  83. 91.
    Inside Macmillan’s 2018 podcast strategy02/26/2018
    20:39
  84. 92.
    While Facebook stumbles, Twitter’s making a comeback02/19/2018
    26:22
  85. 93.
    This former lawyer launched a thriving local news network in New Jersey02/14/2018
    35:54
  86. 94.
    Want to create your own Wikipedia page? Call this guy02/06/2018
    44:14
  87. 95.
    What it takes to run a podcast consulting company01/31/2018
    32:13
  88. 96.
    What kind of content should you put behind your paywall?01/23/2018
    18:45

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