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Smart Pizza Marketing: Marketing that works

By Bruce Irving

The SPM Show is a show for local restaurants or pizzerias to learn what's working now to grow their business. We talk about social media, email marketing, and offline marketing interviewing the most successful entrepreneurs in our industry.

  1. 1.
    SPM #275: Pizza, Pasta and Commissary w/ Al from Durum Pasta02/27/2020
    39:32
  2. 2.
    SPM #274: I Answer Your Questions02/20/2020
    19:24
  3. 3.
    SPM #273: Apollonia's Pizza LA02/13/2020
    39:12
  4. 4.
    SPM #272: Anthony Falco Part 202/06/2020
    1:07:04
  5. 5.
    SPM #271: Providence Pizza: Growing to Multiple Locations and Food Halls01/30/2020
    45:02
  6. 6.
    SPM #270: Bagels & Pizza w/ Bruno of Pizzza Bruno01/23/2020
    45:46
  7. 7.
    SPM #269: 9 Locations and Growing w/ Mike Bausch01/16/2020
    52:35
  8. 8.
    SPM #268: Pizzeria Bebu - Creating the best Pizza and Experience01/09/2020
    40:38
  1. 9.
    SPM #267: What's coming in 202001/03/2020
    23:42
  2. 10.
    SPM #266: Mortadella Head: Learning Roman Style from Bonci12/26/2019
    44:52
  3. 11.
    SPM #265: How To Market Yourself in 202012/19/2019
    47:13
  4. 12.
    SPM #264: A Dopo Pizza - Sourdough Pizza in TN12/12/2019
    45:20
  5. 13.
    SPM #263: How to get Attention w/ Joe of Joe's Rotisseria12/05/2019
    57:06
  6. 14.
    SPM #262: How to build a better social media presence12/03/2019
    21:32
  7. 15.
    SPM #261 Karvelas Pizza: Small town big marketing11/21/2019
    40:34
  8. 16.
    SPM #260: Pizza Jerk Portland11/14/2019
    49:48
  9. 17.
    SPM #259: Pizza Man Bran- Is TikTok worth it?11/07/2019
    33:57
  10. 18.
    SPM #258: From Pop Up to Storefront w/ Square Pie Guys10/31/2019
    53:53
  11. 19.
    SPM #257: Anthony Mangieri on Pizza and New Trends10/29/2019
    39:53
  12. 20.
    SPM #256: Laura Meyer from Tony's Pizza Napoletana10/24/2019
    44:16
  13. 21.
    SPM #255: Scott Wiener joins the podcast10/16/2019
    30:04
  14. 22.
    SPM #254: East Village Pizza Instagram Strategy10/10/2019
    43:02
  15. 23.
    SPM #253 Getting Started in the Pizza Business10/08/2019
    33:02
  16. 24.
    SPM #252: Lucky Slice Pizza10/03/2019
    47:16
  17. 25.
    SPM #251: Live from PPNE on Reviews and Instagram10/01/2019
    36:07
  18. 26.
    SPM #250: What's working today to market your business09/19/2019
    34:02
  19. 27.
    SPM #249: Building a Business That Doesn't Need You09/12/2019
    45:10
  20. 28.
    SPM #248: How to Build Your Team and Business - Michael Chernow09/06/2019
    42:35
  21. 29.
    SPM #247: Marketing and Growth w/ Slice on Broadway08/29/2019
    58:53
  22. 30.
    SPM #246: How To Grow Your Catering08/22/2019
    37:17
  23. 31.
    SPM #245: The Instagram Episode08/16/2019
    40:46
  24. 32.
    SPM #244: Taking Over A Family Pizzeria08/09/2019
    43:28
  25. 33.
    SPM #243: Protecting Your Name w/ Abe Cohen08/01/2019
    48:48
  26. 34.
    SPM #242: Restaurant Marketing Today w/ Bruce Irving & Donald Burns07/26/2019
    49:09
  27. 35.
    SPM #241: High Quality Mobile Pizza w/ Catcha Fire Pizza07/18/2019
    42:25
  28. 36.
    SPM #240: Mission Pizza: Do it your way07/11/2019
    49:17
  29. 37.
    SPM: Facebook Video Case Study (Increase sales, and attention)07/05/2019
    31:51
  30. 38.
    SPM #238: Anthony Mangieri returns (To NYC and the SPM Show)06/27/2019
    55:52
  31. 39.
    SPM #237: How to never run out of content w/ Tyler Anderson06/20/2019
    39:43
  32. 40.
    SPM #236: Being Part Of Your Community w/ Cheshire Pizza06/13/2019
    47:41
  33. 41.
    SPM #235: From Mobile to Brick & Motar w/ Neil Blazin06/07/2019
    40:50
  34. 42.
    SPM #234: 3rd Party Panel Discussion: The Pros and Cons05/30/2019
    1:08:21
  35. 43.
    SPM #233: Pizza Pop Up w/ Michigan & Trumbull05/23/2019
    31:43
  36. 44.
    SPM #232: Your Questions Answered05/16/2019
    27:18
  37. 45.
    SPM #231: Old School Pizzeria Bringing Things Current w/ Johnny's Pizzeria05/09/2019
    32:54
  38. 46.
    SPM #230: Pizza and Catering w/ Chadwick of Two Doughs05/02/2019
    36:37
  39. 47.
    SPM #229: Taking Over The Family Business w/ John Cesarano of King Umberto04/25/2019
    38:31
  40. 48.
    SPM #228: Starting Over w/ Slice 420's Christian Patriarca04/20/2019
    42:10
  41. 49.
    SPM #227: Building a Pizzeria Part-Time 4 hours a Day04/11/2019
    29:44
  42. 50.
    SPM #226: Made In New York Pizza w/ Eytan Sugarman04/04/2019
    42:41
  43. 51.
    SPM #225: Mammas Too (Plus Bonus)03/28/2019
    31:37
  44. 52.
    SPM #224: Audrey Janes Pizza Garage03/14/2019
    40:30
  45. 53.
    Bonus Episode: Pizza News and Pizza Expo Recap03/11/2019
    49:23
  46. 54.
    SPM #223: From Mobile To Full Kitchen w/ Derrick Tung Paulie G's Logan Square03/07/2019
    40:25
  47. 55.
    SPM #222: Pizza, Passion and Hustle with Vincent Rotolo of Good Pie02/28/2019
    46:40
  48. 56.
    SPM #221: How to Grow to Multiple Locations.02/21/2019
    37:08
  49. 57.
    SPM #220: The Art of Getting Attention w/ Michael Russo of Russo's02/14/2019
    38:35
  50. 58.
    SPM #219: From Fine Dining to Fast Fired Quick Service Pizza w/ Pizzeria Locale02/07/2019
    32:06
  51. 59.
    Bonus Episode: Pizza News & Updates02/01/2019
    38:01
  52. 60.
    SPM #218: Using Instagram To Grow Your Pizzeria w/ East Village Pizza01/31/2019
    44:18
  53. 61.
    SPM #217: Starting a Mobile Pizza Business w/ Potenza Old World Pizza01/24/2019
    34:27
  54. 62.
    SPM #216: What You Should Do In 201901/17/2019
    24:52
  55. 63.
    SPM #214: Why Networking in The Pizza Biz is So Valuable w/ Justin Piazza01/10/2019
    45:06
  56. 64.
    SPM #213: Pizza, Instagram and Cooking at Home w/ Andris of The Baking Steel01/03/2019
    38:50
  57. 65.
    SPM #212: The State Of Social Media w/ Michael Stelzner12/20/2018
    43:44
  58. 66.
    SPM #211: Frank Pinello of Best Pizza & The Pizza Show12/13/2018
    47:24
  59. 67.
    SPM #210: Keeping it Simple w/ Sauce Pizzeria NYC12/06/2018
    36:29
  60. 68.
    SPM #209: The New Era Pizza Scene w/ Bruno Zacchini11/29/2018
    49:05
  61. 69.
    SPM #208: 4 Location W/ Gusto Pizza Co. (Joe McConville)11/23/2018
    56:41
  62. 70.
    SPM #207: Live From Wood & Fire w/ Joe Auciello11/15/2018
    31:08
  63. 71.
    SPM #206: Entrepreneurial Chef's Shawn Wenner11/08/2018
    38:32
  64. 72.
    SPM #205: Growing In Cali 8+ Units w/ PitFire Pizza (Jeffrey Goodman)11/01/2018
    37:37
  65. 73.
    SPM #204: Brooklyn Pizza Crew's Nino Coniglio10/26/2018
    44:40
  66. 74.
    SPM #203: Hiring For Success: How To Do it in Today's World10/18/2018
    42:22
  67. 75.
    SPM #202: Building A Wood Fired Pizza Truck Business10/12/2018
    39:00
  68. 76.
    SPM #201: Pizza and Pasta Show Recap (Is It Worth Attending?)10/06/2018
    28:01
  69. 77.
    SPM #200: Making The Best Possible Pizza w/ Dan Richer of Razza09/27/2018
    37:59
  70. 78.
    SPM #199: How To Get Involved With The Younger Comminuty09/20/2018
    34:54
  71. 79.
    SPM #198: Growing Your Business & Team In The New Age w/ Rudy Miick09/13/2018
    33:35
  72. 80.
    SPM #197: Paying It Forward w/ Scottie of Scotties Pizza Parlor09/07/2018
    57:10
  73. 81.
    SPM #196: 6 Marketing Ideas for Your Restaurant or Pizzeria08/30/2018
    26:24
  74. 82.
    SPM 195: Operating A Family Run Pizzeria/ Deli08/23/2018
    35:16
  75. 83.
    SPM #194: How To Market Your Local Business08/03/2018
    55:07
  76. 84.
    SPM #193: Buying an Existing Pizzeria and Reinventing It w/ Shar or Red Sauce Pizza07/27/2018
    28:38
  77. 85.
    SPM #192: The Food Truck Life w/ Cascadia Pizza Co.07/20/2018
    37:50
  78. 86.
    SPM #191: Starting A Pizzeria by Crowdfunding w/ King Dough07/14/2018
    42:29
  79. 87.
    SPM 190: What's Working Now, What's Not and What's Coming07/06/2018
    37:58
  80. 88.
    SPM #189: Growing a Pizzeria in a town of only 190006/28/2018
    37:40
  81. 89.
    SPM #188: From Big Chain to Independent Pizzeria Owner06/21/2018
    39:00
  82. 90.
    SPM #187: Mikey Sorboro of Mikey's Late Night Slice06/14/2018
    38:39
  83. 91.
    SPM 186: Roberta's Pizza Czar Anthony Falco06/07/2018
    1:01:00
  84. 92.
    SPM 185: Building Company Culture That Works05/31/2018
    44:03
  85. 93.
    SPM 184: Going From Neapolitan to NY Slice Shop w/ Scott Sandler of Pizza Head05/24/2018
    39:58
  86. 94.
    SPM 183: Influencer Marketing For Local Business w/ Rev Cicancio05/17/2018
    40:15
  87. 95.
    SPM 182: Marketing for the now w/ Sammy Mandrell05/10/2018
    46:27
  88. 96.
    SPM #181: How To Keep Employees Longer w/ Cara Silletto05/03/2018
    39:27
  89. 97.
    SPM #180: Tables Turned I Get Interviewed04/19/2018
    33:38
  90. 98.
    SPM #179: Nick of Caliente Pizza & Draft House (4-locations)04/13/2018
    54:19
  91. 99.
    SPM #178: 800 Yelp Reviews w/ Ali Haider of 786 Degrees04/06/2018
    46:16
  92. 100.
    SPM #177: Anthony Mangieri of Una Pizza Napolatana03/29/2018
    52:09
  93. 101.
    SPM #176: 5 Instagram Tips For 201803/16/2018
    22:30
  94. 102.
    SPM #175: Growing Community Events w/ Brian of 575 Pizzeria03/09/2018
    54:07
  95. 103.
    SPM #174: Company Culture, Hiring and Training w/ Carrie Luxum03/01/2018
    44:01
  96. 104.
    SPM 173: The Pizza Business is hard w/ Glenn Cybulski02/23/2018
    38:09
  97. 105.
    SPM #172: Becoming The Best Leader w/ Lee Cockerall02/16/2018
    34:55
  98. 106.
    SPM #171: Build a Better More Profitable Menu w/ Donald Burns02/09/2018
    41:42
  99. 107.
    SPM #170: 5 Marketing Questions Answered02/01/2018
    29:24
  100. 108.
    SPM #169: Offline Marketing For Small Business01/24/2018
    53:51
  101. 109.
    SPM #168: 8 Marketing Ideas For Your Restaurant01/12/2018
    27:42
  102. 110.
    SPM #167: 7 Locations w/ Goodfellas Pizza01/04/2018
    40:09
  103. 111.
    SPM #167: Trends To Watch 2018 plus 2017 Recap12/21/2017
    23:41
  104. 112.
    SPM #165: Building To 30 Franchise Locations in 10 Years12/13/2017
    41:11
  105. 113.
    SPM #164: Creativity, Passion and Marketing w/ Nunzios Kitchen12/01/2017
    1:01:59
  106. 114.
    SPM #163: 5 Million in sales after Downsizing To One Location w/ Mark Gold of Pizza Shuttle11/21/2017
    38:27
  107. 115.
    SPM #162: From Fine Dining To Wood Fired Pizza w/ Justin Bazdarich of Speedy Romeo's11/10/2017
    45:31
  108. 116.
    SPM #161: Pizza and Chinese w/ Gwen Page of Fong's Pizza11/03/2017
    38:06
  109. 117.
    SPM #160: Biaggio's Family Pizzeria (Top 100)10/27/2017
    36:19
  110. 118.
    SPM #159: Rhombus Guys Pizza (Top 100 Independent)10/20/2017
    40:53
  111. 119.
    SPM #158: 10 Content Ideas For Your Restaurant10/12/2017
    25:59
  112. 120.
    SPM #157: Bill Jacobs Piece Pizza Chicago10/05/2017
    31:29
  113. 121.
    SPM #156: Entrepreneur Mindset w/ Nick Carelli of Santuccis Pizza09/28/2017
    39:24
  114. 122.
    SPM #155: Bringing Your Unique Voice w/ Shakespeares Pizza09/21/2017
    38:22
  115. 123.
    SPM #154: Fired Pie 19 Locations 4 years09/14/2017
    56:02
  116. 124.
    SPM #153: Your Questions Answered: With Bruce & Mike09/07/2017
    48:11
  117. 125.
    SPM #152: Email Marketing For Restaurants08/30/2017
    22:00
  118. 126.
    SPM #151: Changing It Up With Sol Pie Pizza08/26/2017
    37:06
  119. 127.
    SPM 150: How To Build a Great Brand For Your Business08/17/2017
    39:08
  120. 128.
    SPM #149: Anthony Allen of Otto Portland08/10/2017
    48:19
  121. 129.
    SPM #148: 3 Marketing Tactics Working Right Now (Plus Facebook Chat Bots)07/27/2017
    25:47
  122. 130.
    SPM #147: Being A Part Of your Local Community w/ Bambolina Pizza07/13/2017
    45:45
  123. 131.
    SPM #146: Most Common Facebook Questions (Updated)07/07/2017
    23:13
  124. 132.
    SPM #145: SEO For Local Business What You Need To Know06/30/2017
    48:09
  125. 133.
    SPM #144: Q&A w/ Mike Ganino06/22/2017
    58:00
  126. 134.
    SPM #143: 3 Locations in 3 Years w/ Sidewall Pizza Company06/14/2017
    46:55
  127. 135.
    SPM #142: JJ Dolans named top 100 independents06/07/2017
    38:51
  128. 136.
    SPM #141: Rudy Miick Talks Leadership To Drive Business Results05/30/2017
    46:31
  129. 137.
    SPM #140: Instagram Stories Features You Need To Know05/22/2017
    21:49
  130. 138.
    SPM #139: Billy Manzo of Federal Hill Pizza05/17/2017
    56:25
  131. 139.
    SPM #138: Instagram Marketing for Small Business w/ Jenn Herman05/09/2017
    42:59
  132. 140.
    SPM #137: Slice Out Hunger w/ Scott Wiener05/05/2017
    15:35
  133. 141.
    SPM #136: How To Create A Great Customer Service Experience For Your Business05/03/2017
    38:33
  134. 142.
    SPM #135: The Instagram Algorithm and 3 Facebooks Ads You Need to Run04/30/2017
    23:40
  135. 143.
    SPM #134: Growing Your DELCO To 35 Drivers on a Friday04/26/2017
    35:57
  136. 144.
    SPM #133: SEO For Small Businesses w/ RIch Brooks04/19/2017
    34:35
  137. 145.
    Episode #132: Q&A w/ Mike Ganino`04/15/2017
    49:43
  138. 146.
    SPM #131: Clayton Krueger on Video Marketing04/11/2017
    49:00
  139. 147.
    SPM #130: Getting Ready For Video Marketing04/05/2017
    34:48
  140. 148.
    SPM #129: Pizza Expo Recap03/30/2017
    17:42
  141. 149.
    SPM #128: Top Questions About Hiring03/22/2017
    54:51
  142. 150.
    SPM #127: Building a Business with Pizza and Craft Beer03/15/2017
    56:32
  143. 151.
    SPM #126: 3 Reason Why Your Social Media Isn't Working03/11/2017
    16:24
  144. 152.
    SPM #125: Pivoting w/ Regina Pizza Boston03/07/2017
    44:56
  145. 153.
    SPM #124: How To Run A Successful Restaurant03/04/2017
    45:18
  146. 154.
    SPM #123: How To Take Control Of Your Reviews03/01/2017
    43:42
  147. 155.
    SPM #122: Instagram 101 For Pizzerias & Restaurants02/21/2017
    43:25
  148. 156.
    SPM #121: Social Posting Frequency- Grubhub-Hashtags02/18/2017
    19:03
  149. 157.
    SPM #120: Every Major Social Platform w/ Tyler Anderson02/15/2017
    43:17
  150. 158.
    SPM #119: Facebook Video- Snapchat or Instagram and Reviews02/11/2017
    52:33
  151. 159.
    SPM #118: 72 Locations Opening This Year: Dave Baer Firenza Pizza02/08/2017
    33:47
  152. 160.
    SPM #117 Saturday Q&A02/04/2017
    19:36
  153. 161.
    SPM #116: Pizza Expo 2017 Plus 2 Questions02/01/2017
    27:40
  154. 162.
    SPM #115: Drew French Of Your Pie (38 Locations)01/25/2017
    28:16
  155. 163.
    SPM #114: Q&A Reaching Older People on Snapchat and Dealing w/ Bad Reviews01/21/2017
    12:54
  156. 164.
    SPM #113: Restaurant Trade Show Talk01/18/2017
    21:12
  157. 165.
    SPM #112: Sean Brauser (30+ Locations) Repeat Guest01/14/2017
    39:05
  158. 166.
    SPM #111: Jay Jerrier of Cane Rosso01/11/2017
    46:38
  159. 167.
    SPM #110: Saturday Q&A- Facebook Ads- Instagram Stories01/07/2017
    17:04
  160. 168.
    SPM #109: 2016 Most Popular Plus A look Ahead to 201701/03/2017
    13:26
  161. 169.
    SPM #108: Pizza Boat In The Tropics12/27/2016
    30:58
  162. 170.
    SPM #107: Online Ordering Only? Does it really work?12/20/2016
    46:51
  163. 171.
    SPM #106: Working With Local Influencers To Grow12/13/2016
    36:08
  164. 172.
    SPM # 105 Top Marketing Trends For 201712/07/2016
    18:13
  165. 173.
    SPM #104 🍕🔥 3 Things Working Right Now On Facebook12/03/2016
    14:04
  166. 174.
    SPM #103: Pizza Man Dan 8 Locations in Cali11/28/2016
    43:50
  167. 175.
    SPM #102: Kyle Inserra of Polpettina11/22/2016
    36:49
  168. 176.
    SPM #101: Digital Marketing Questions11/19/2016
    19:22
  169. 177.
    SPM #100: 18 Locations in 4 Years: Fred from FiredPie11/15/2016
    36:46
  170. 178.
    SPM #99: Facebook Ads Questions Answered11/13/2016
    15:24
  171. 179.
    SPM #98: The Restaurant Expert David Scott Peters11/08/2016
    39:27
  172. 180.
    SPM #97: 3 Reasons Digital Beats Direct Mail11/04/2016
    14:31
  173. 181.
    SPM #96: Facebook Ads Pricing-Snapchat for Hiring and Linkedin Ads for Catering10/29/2016
    19:25
  174. 182.
    SPM #95: Donald Burns The Restaurant Coach10/24/2016
    41:33
  175. 183.
    SPM #94: Online Ordering Talk Recap10/18/2016
    21:40
  176. 184.
    SPM #93: It's Not Always Great w/ Tony Gemignani10/11/2016
    37:58
  177. 185.
    SPM #92: Making Money with Your Menu10/04/2016
    34:41
  178. 186.
    SPM #91: Snapchat Search-Hire slow & Fire Fast-Coupons Yes or No10/01/2016
    16:22
  179. 187.
    SPM #90: 5 Locations with John Arena of Metro Pizza09/26/2016
    35:28
  180. 188.
    SPM #89: Free Coaching Saturday-Listener Email Questions09/24/2016
    21:07
  181. 189.
    SPM #88: I Get Interviewed about Facebook Marketing09/20/2016
    45:21
  182. 190.
    SPM #87: Twitter-Facebook Questions Answered09/17/2016
    16:56
  183. 191.
    SPM #86: Facebook Marketing Case Study09/13/2016
    25:13
  184. 192.
    SPM #85: Freestyle Saturday- Your questions answered09/10/2016
    20:19
  185. 193.
    SPM #84: Selling Better W/ James Clary09/06/2016
    43:09
  186. 194.
    SPM #83: 5 Email Marketing Mistakes To Avoid09/03/2016
    12:17
  187. 195.
    SPM #82: Starting a New Venture w/ Fine Folk Pizza08/30/2016
    36:21
  188. 196.
    SPM #81: Emails-Instagram Stories vs Snapchat and more08/27/2016
    24:33
  189. 197.
    SPM #80: The Art Of Moving Fast: Flying Saucer Pizza Co08/23/2016
    30:21
  190. 198.
    SPM #79: 5 Facebook Mistakes To Avoid08/20/2016
    15:13
  191. 199.
    SPM #78: World Pizza Champion Jamie Culliton08/15/2016
    25:01
  192. 200.
    #SPMLive Replay: Online Ordering Best Practices08/13/2016
    36:25

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