Marketing On Tap

Jim McCune and Jackie DiBella

The official podcast of the Craft Beer Marketing Awards.

All Episodes

Jim and Jackie speak with Kristi and Megan from Traina of San Diego about the strategy, marketing, and design that goes into building intelligent brands. We also discuss Traina’s 2021 CBMAS Platinum Crushie win for Best Typography Logo Design, and their Platinum Crushie win for Best Website Design. We also talk about the power of delivering a total brand experience, amplifying localization, and breaking through the fierce clutter.

Nov 30

22 min 18 sec

Jim and Jackie speak with Jeremy Storton, Advanced Cicerone, BJCP judge, IBD Certified Brewer and Owner–Host of the “Good Beer Matters” Podcast. We discuss Jeremy’s incredible and diverse industry background, and his 2021 CBMAS Platinum Crushie win for Best Podcast. We also talk about the importance of education, and storytelling in building successful beer brands that resonate with today’s consumer.

Nov 8

26 min 3 sec

Jim and Jackie speak with Matt Sharp, Creative Director, Designer, and Illustrator of Arrowhead Ales Brewing Co. in Illinois. We discuss Matt’s 2021 Crushie win for Best Design 16-20oz Can for his Arrowhead Ales Villains Series. We talk about Matt's awesome segment on Fox News Chicago, his unconventional approach to the design process, working outside of beer, and a little about Matt's own personal triumph over natural disaster.

Oct 19

25 min 29 sec

Jim and Jackie welcome Anna and Tevon from Norlo Design headquartered in Denver, Colorado to the CBMAS "Marketing on Tap" Podcast. We discuss their 2021 Crushie win for Best Design in the highly–competitive 7–21oz Bottle Category, we also cover standing out in beverage's crowded marketplace, the growing industry, and the benefits of good client rapport.

Oct 5

24 min 22 sec

Jim and Jackie had the pleasure to speak with Tyler Mithuen, Director of Brand Development of Modist Brewing in Minneapolis, Minnesota. We discuss their 2021 Crushie win for Best Pandemic-related Can Design, their marketing philosophy, growing your brewery's organic marketing, and improving your socially–conscious marketing efforts.

Sep 20

23 min 1 sec

Jim and Jackie speak with Alexis Castellano, the Marketing & Creative Director of Alternate Ending Beer Co. in Aberdeen, New Jersey. She tells us the amazing story of kismet when brewer finds perfect brewery space. We also discuss their amazing–looking brewpub built into an old movie theater, and how the silver screen remains very much in the heart of their brewery and branding -- and their two 2021 Crushie wins for Most Unique Logo and Most Creative Signage!.

Aug 31

28 min

Nick Fertig, co-owner of Full Tilt Brewing of Baltimore, Maryland discusses with Jim & Jackie how their brewery was born, brewing innovative beers that tap into our fondest childhood memories, their 2021 Gold Crushie Award for Coolest Taproom, and the importance of charitable work, and community events.

Aug 24

28 min 17 sec

Jim and Jackie talk with Tom Paynter, Vice President, Co-owner, and Marketing Director of No Label Brewing in Katy, Texas. We discuss their unique beers, sprawling brewery, as well as their two 2021 Crushie Awards, increased need for merchandise, industry supply chain shortages, the future of pandemic crisis, and much more!

Aug 13

30 min 30 sec

Jim and Jackie talk with Ryan Wheaton, owner of Craft Brew Creative and Branding Brews Podcast, about their 20 years of experience in the industry, elevating your brand with photography and video, and the importance of social media- as well as, Branding Brews 2021 Gold Crushie Win for "Best Brewing Podcast!"

May 25

31 min 11 sec

Jim and Jackie talk with Motorworks Brewing's Director of Sales & Marketing, Barry Elwonger about their amazing Florida breweries, and get rare insight into navigating the big industry challenge of intellectual property, surviving the pandemic, staying strong by staying busy, 2020 CBMAS wins and - their Kevin Smith Mooby's Fun-time Lager popup.

May 12

34 min 26 sec

Jim and Jackie talk with Prabh Hans, VP Domestic Services, and Barb Wirth, Marketing & Communications Manager at Hillebrand about draught beer sales, beverage logistics trends, global distribution, and how their solutions can help brewers get back on track in 2021.

Mar 29

33 min 16 sec

Jim (no Jackie this week) speaks with Rob Dokuchie, Brand/Marketing Manager and Taras Manzie, President/CEO of Lake of the Woods Brewing Company in Kenora, Ontario. We discuss their 3 incredible breweries and get an exclusive scoop on big LOW news! Rob and Taras also provide insight into the Canadian craft beer scene, national legalization of cannabis, as well as their exciting new Deep 6 and seltzer projects.

Mar 22

45 min 2 sec

Jim and Jackie speak with Rob Day, Senior Director of Marketing for Jack's Abby Craft Lagers and Springdale Beer Co. in Massachusetts. The crew talks about Springdale's rebrand right before COVID hit, the challenges facing beer marketers in 2021, and Jack's Abby's partnership with the Boston Celtics.

Mar 10

36 min 36 sec

Jim and Jackie head north and speak to Jill Dewes, Partner/Director at Daughter Creative in Calgary, Canada. Jill shares her unique design and branding experience with beer, cider, mead and even cannabis brands. Fun fact: her husband is a co-owner of one of her brewery clients. Hear about that working relationship (hint: hot tub meetings) and more in this episode!

Feb 25

30 min 24 sec

Jim and Jackie speak with Isaac Arthur, Co-Founder of CODO Design, about the evolution of the craft beer industry, the current trend of brewery rebrands, their 2020 Platinum Crushie win for Best Typography Logo, and review a decade of CODOs cool design books and guides, as well as, their all-new Beer Branding Newsletter.

Feb 15

29 min 19 sec

Jackie and Jim talk with Ben Weston, Founder and Head Honcho of Hoptown Handles custom tap handle maker in Portland, OR. Get the inside scoop of the craftsmanship and passion that goes into designing and producing award-winning tap handles.

Jan 25

26 min 50 sec

Jackie and Jim talk about the importance of sticking to your brand story in all efforts, how to create amazing and good-for-the-earth merchandise, and learn about the make up of a brewery's marketing team with 3-time Crushie winner 10 Barrel Brewing Co's merchandise manager, Emily Koziel.

Jan 11

29 min 38 sec

In this episode of the CBMAS podcast, Co-Founders Jim and Jackie discuss the importance of retail sales during the pandemic, awesome label design, and tapping into nostalgia with Rachel Bradley, marketing manager for DuClaw Brewing Company (2020 People’s Choice Crushie winner for Most #FOMO Instagram!)

Jan 5

32 min 56 sec

In the first-ever CBMAS podcast, Co-Founders Jim and Jackie talk to 2020 Craft Beer Man of the Year, Zane Lamprey, about his global TV adventures in beer (including drinking some made with snake), cats, and his first encounter with Mark Cuban. Get ready to laugh!

Jan 5

32 min 56 sec