Golf Essentials (for Weekend Warriors)

By Casey Bourque

If you're into golf and also trying to run a business, then you're a lot like me. I used to play golf for a living, now I run an online marketing agency. I'm documenting my journey, the people, tips, advice, mistakes, and crazy thoughts I hope will help. Here's what I believe about both golf and business: 1. Both are challenging, but don't need to be complicated - simple and consistent is best. 2. Large and infrequent improvement sessions aren't optimal - light, regular refinements are much better. 3. There's no magic pill (sorry) - it's about making the most of the time you're spending.

  1. 1.
    Why Processes, Buying Power and Expertise are Just Table Stakes in Golf Management
    4:19
  2. 2.
    Add Some "Muscle Confusion" to your Practice
    3:30
  3. 3.
    Which Social Platforms are Best for My Business?
    10:45
  4. 4.
    Practice Blueprint: How to Blend Science and Art on the Driving Range
    10:32
  5. 5.
    College Golf - How to Win the Attention of Coaches
    8:25
  6. 6.
    Interview with a New York City Graffiti Artist: How he became a Head Golf Pro at Brown Golf
    12:01
  7. 7.
    Practice Blueprint - If your struggling with your driver
    4:28
  8. 8.
    Develop an Attitude of Gratitude
    10:39
  1. 9.
    Building an Audience & Growing Influence - There are only 3 ways to do it
    6:28
  2. 10.
    You Can Practice For Free - Why the Golf Industry Sucks at Welcoming Beginners
    4:45
  3. 11.
    If Your Golf Game Sucks Right Now - The Best Advice I've Got to Fix You Fast
    6:20
  4. 12.
    1-Hour Practice Blueprint - Distance Control with your Wedges
    3:16
  5. 13.
    What's My Pre-Shot Routine?
    7:58
  6. 14.
    Marketing 101: Why Selling Golf Memberships is Not Like Selling Candy Bars
    8:22
  7. 15.
    1-Hour Practice Blueprint - How to Take Your Game from the Bullpen to the Pitchers Mound
    6:03
  8. 16.
    How Earning Trust and Attention in One Area Can Cross Pollinate into Other Areas of Biz
    6:08
  9. 17.
    Answers to Questions About Building Consistency, Chipping Fixes, Slicing Cures and other stuff
    9:30
  10. 18.
    Why Keeping Your "Secret Sauce" Secret is No Longer a Good Strategy
    1:29
  11. 19.
    Practice Blueprint - A Putting Challenge with a Driver Reward
    4:17
  12. 20.
    Sharing a Couple Takeaways from my Practice Session Today that Proved Helpful
    6:47
  13. 21.
    Biz Take-Away - Producing Content that Doesn't Suck
    10:18
  14. 22.
    1-Hour Practice Blueprint - Some Range and Some Short Game
    4:36
  15. 23.
    Lesson from the PGA Tour - Finding the Vulnerabilities in your Game
    8:04
  16. 24.
    Inside a Marketing Consultation - How to Build a "Content Machine" for Your Brand
    11:03
  17. 25.
    Quick Life Update
    1:38
  18. 26.
    Golf Kicks Your Ass Sometimes - Discussion on Handling Bad Rounds Optimally
    8:21
  19. 27.
    For Kids with Tour Aspirations - Learn to BOMB Your Driver
    7:49
  20. 28.
    Try Squeezing the Hell Out of Your Putter
    6:22
  21. 29.
    How to Maximize Your Marketing Mailing Lists
    2:40
  22. 30.
    Golf Instruction is the Ultimate Gateway Drug in a Considered Buying Process
    5:11
  23. 31.
    Get Your 1/2 Wedge Shot Yardages ASAP
    7:27
  24. 32.
    Stable Putting - Backswing vs. Follow Through
    4:10
  25. 33.
    Balance - How to Get Better at Golf Quicker
    4:15
  26. 34.
    Witnessing New Member Excitement and Referral Opportunity First Hand
    11:38
  27. 35.
    Your Chance to Talk Golf With Me Directly - Ask Anything You Want
    0:48
  28. 36.
    Paired Up In Amelia Island - A Fix for Those Short & Right Glancing Blows
    10:26
  29. 37.
    Why Gary Vee's Killer Advice Doesn't Translate to Golf This Time
    9:13
  30. 38.
    The Challenges of Scaling and Hiring for my Small Business
    7:53
  31. 39.
    Interview with a Golf Course GM: How Access to Real-Time Performance Data Brings Huge Impact to Operations
    29:43
  32. 40.
    New Clubs, New Season...How to Get UP to Speed
    7:52
  33. 41.
    How do Your Stats Compare with the PGA Tour?
    13:24
  34. 42.
    Distance Wedges - You Know, Those Shots You HATE
    24:28
  35. 43.
    Scramble Advice for Beginners - How to Deliver Value to Your Team
    7:00
  36. 44.
    A Logical Chipping and Pitching Strategy I Bet You Never Thought of Before
    4:35
  37. 45.
    How to Dial in Your Stock Greenside Bunker Shot
    13:07
  38. 46.
    How to Fix Yourself Without Relying on a Golf Instructor
    11:39
  39. 47.
    A Data-Backed Discussion on Golf Inclusion & Participation with Stuart Lindsay
    53:58
  40. 48.
    How to Consistently Work the Ball Left and Right on Purpose
    8:58
  41. 49.
    Where are the Best Golf "Guy Trip" Locations?
    6:16
  42. 50.
    Bad Boss = Toxic Culture = Get Out of There
    13:03

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