The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

By Mat Siltala & Dave Rohrer

The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.

  1. 1.
    E200 – Thank You
    10:21
  2. 2.
    E199 – Podcasting Lessons
    19:40
  3. 3.
    E198 – Digital Marketers Need to Stop Ignoring These Things
    18:53
  4. 4.
    E197 – Keeping Your House in Order
    18:26
  5. 5.
    E196 – Presenting Data With Annie Cushing
    43:25
  6. 6.
    E195 – Maximizing Amazon SEO With Robyn Johnson
    33:53
  7. 7.
    E194 – 2021 Digital Marketing Job Trends
    24:25
  8. 8.
    E193 – Don’t Make these Google Analytics Mistakes
    16:51
  1. 9.
    E192 – Redundancy. Redundancy.
    19:25
  2. 10.
    E191 – Making Your Own Career With Duane Forrester
    52:18
  3. 11.
    E190 – Keyword Research 201
    19:27
  4. 12.
    E189 – Data, F1 & Storytelling
    20:56
  5. 13.
    E188 – Comparison Marketing
    16:51
  6. 14.
    E187 – Why Your Marketing Team Needs Documentation and Processes
    19:32
  7. 15.
    E186 – Site Hack Stories and Prevention Tips
    19:10
  8. 16.
    E185 – Empathy in Frontline Workers
    19:46
  9. 17.
    E184 – NLP, BERT vs. SMITH and What it Means for Marketers W/ Dave Davies
    38:27
  10. 18.
    E183 – 101 Guide to Writing Blog Posts
    16:20
  11. 19.
    E182 – Pros & Cons of Google Ads Recommendations W/ Greg Finn
    31:21
  12. 20.
    E181 – 2020 in Review
    20:21
  13. 21.
    E180 – Tool Discovery and Selection Tips W/ Kevin Mullett
    35:30
  14. 22.
    E179 – Virtual Conferences & 2021 Predictions
    22:50
  15. 23.
    E178 – Google Antitrust 2020 Update
    45:07
  16. 24.
    E177 – How Human is Your Marketing?
    18:26
  17. 25.
    E176 – Team Building, Tom Brady and Leadership
    18:18
  18. 26.
    E175 – What are Some Ways to Test and Improve CTR From Google and Bing
    20:41
  19. 27.
    E174 – Tools & Tips for Reusing Video and Audio Content
    21:09
  20. 28.
    E173 – Patterns in Social Media Posting, Podcasting, and Content Scheduling
    18:50
  21. 29.
    E172 – What is the Best Transcription Service?
    20:44
  22. 30.
    E171 – Tips for Excelling as an In-House SEO w/ Kevin Indig
    23:59
  23. 31.
    E170 – How to Ask Questions & How it Can Impact Your Business
    20:21
  24. 32.
    E169 – Taking Social Media Offline
    20:13
  25. 33.
    E168 – Q&A on Link Building
    21:58
  26. 34.
    E167 – Do You Deal in Trust? How to Unlock it for Your Business W/ Jay Sofer
    23:32
  27. 35.
    E166 – How To Be a Better Steward for Your Team & Organization
    16:56
  28. 36.
    E165 – Why Brands Need to Always Think Local
    20:21
  29. 37.
    E164 – Why Open Graph, Meta Descriptions and Other Tagging Matters
    20:04
  30. 38.
    E163 – Bing WordPress Plugin, Webmaster Tools & Guidelines W/ Fabrice Canel
    31:46
  31. 39.
    E162 – What is Digital Shelf Space and How Can it Help Your SEO?
    20:02
  32. 40.
    E161 – State of Business Report
    21:22
  33. 41.
    E160 – Why You Should Always Question Data
    18:29
  34. 42.
    E159 – Leadership & Teams W/ Mark Barrera
    40:25
  35. 43.
    E158 – Leadership & Growth W/ Amanda Orson
    43:35
  36. 44.
    E157 – Managing Marketing Teams W/ Lauren Vaccarello
    43:17
  37. 45.
    E156 – Building and Hiring Digital Teams W/ Sean McGinnis
    38:00
  38. 46.
    E155 – Leadership Series
    2:59
  39. 47.
    E154 – Signs That You Need to Audit Your Lead Process
    24:34
  40. 48.
    E153 – Tips on How to Batch Content at Scale
    23:30
  41. 49.
    E152 – URL Best Practices With Rob Woods
    31:15
  42. 50.
    E151 – MDMC & Tools for Leveraging Google Search Console Data
    18:58

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