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The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

By Mat Siltala & Dave Rohrer

The podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.

  1. 1.
    E108 – What is best for you – Blog, Microsite or Other?07/14/2019
    24:46
  2. 2.
    E107 – Is the Influencer Bubble Bursting?07/07/2019
    17:26
  3. 3.
    E106 – Botched SEO Migration Case Study06/30/2019
    25:50
  4. 4.
    100th Episode With Dana Todd06/21/2019
    50:18
  5. 5.
    100th Episode With Jim Banks06/20/2019
    53:46
  6. 6.
    100th Episode With Debra Mastaler06/19/2019
    49:40
  7. 7.
    100th Episode With Matt McGee06/18/2019
    34:47
  8. 8.
    100th Episode With Greg Boser06/17/2019
    52:32
  1. 9.
    100th Episode Series Kickoff06/16/2019
    4:16
  2. 10.
    E99 – How to Sell Your Project to Leadership06/02/2019
    18:55
  3. 11.
    E98 – Partnership Marketing For Good05/26/2019
    18:01
  4. 12.
    E97 – Productivity Tools for Digital Marketers05/19/2019
    21:56
  5. 13.
    E96 – Do All Businesses and Influencers Need Websites?05/12/2019
    23:54
  6. 14.
    E95 – How to Respond to Negative Reviews With Andy Beal05/05/2019
    27:20
  7. 15.
    E94 – What are the Best Podcast & Site Hosting Options04/28/2019
    20:50
  8. 16.
    E93 – Educating Using Disinformation & Misinformation04/21/2019
    20:53
  9. 17.
    E92 – Signs That it is Time to Refresh Your Campaigns04/14/2019
    19:38
  10. 18.
    E91 – Business Decisions Based on Overreacting & How to Avoid Doing It04/07/2019
    21:24
  11. 19.
    E90 – Using Ad Targeting & Paid Audience Data For SEO03/31/2019
    19:00
  12. 20.
    E89 – Customer First View and Content Balance03/24/2019
    26:55
  13. 21.
    E88 – Minding & Closing the Gap of Digital Marketing Expectations03/17/2019
    26:32
  14. 22.
    SEO is Dead. X is Dead. Long live X!03/10/2019
    22:10
  15. 23.
    Competitive Research Beyond Just Keywords03/03/2019
    26:56
  16. 24.
    How to Get Booked on Podcasts02/24/2019
    20:42
  17. 25.
    Tips for Getting PPC & SEO to Work Together Better02/17/2019
    24:08
  18. 26.
    Why (and How) You Need to Know What is in Your Marketing Stack02/10/2019
    19:28
  19. 27.
    What is Amazon SEO and Amazon Advertising?02/03/2019
    28:48
  20. 28.
    The Digital Marketing Checklist for 2019 & Beyond01/27/2019
    22:36
  21. 29.
    Tips for Starting an Online Business01/20/2019
    23:47
  22. 30.
    E79 – Management Styles of Teams & The Super Mario Effect01/13/2019
    23:15
  23. 31.
    E78 – Google and Antitrust01/06/2019
    35:14
  24. 32.
    E77 – 2019 Digital Marketing Predictions12/31/2018
    22:28
  25. 33.
    E76 – Tools for Influencer Marketing12/02/2018
    23:34
  26. 34.
    E75 – Blogging Legally 101 w/ Ruth Carter11/25/2018
    25:23
  27. 35.
    E74 – How to do Live Video Correctly11/11/2018
    21:03
  28. 36.
    E73 – Mental Health, Entrepreneurship and Digital Marketing11/04/2018
    21:09
  29. 37.
    E72 – SEO Horror Stories of 201810/28/2018
    22:05
  30. 38.
    E71 – Tips to Leveraging Conference Learnings After a Conference10/21/2018
    20:34
  31. 39.
    E70 – What Instagram Metrics Matter Anyways?10/14/2018
    21:17
  32. 40.
    E69 – Common Digital Marketing Questions – Volume 110/07/2018
    20:22
  33. 41.
    E68 – Lessons in Creating Corporate Videos w/ Amanda Doyle09/30/2018
    29:36
  34. 42.
    E67 – Pre-Launch Marketing Best Practices09/23/2018
    21:40
  35. 43.
    E66 – Data Driven Content Marketing Audit (Pubcon Pro 2018)09/16/2018
    19:50
  36. 44.
    E65 – Web Analytics Basics For Every Business09/09/2018
    21:21
  37. 45.
    E64 – Visual and Video Content Marketing (Pubcon Pro 2018)09/02/2018
    22:04
  38. 46.
    E63 – How Can You Market a Service Business on a Budget?08/26/2018
    22:29
  39. 47.
    E62 – Ways any Business Can Measure Paid Search & Social Offline08/19/2018
    22:42
  40. 48.
    E61 – What Makes Good Leadership?08/12/2018
    21:30
  41. 49.
    E60 – What is Agile Marketing08/05/2018
    22:55
  42. 50.
    E59 – Content Calendar Examples & Templates – Different Approaches07/29/2018
    20:37
  43. 51.
    E58 – How to Grow a Digital Marketing Team07/22/2018
    25:32
  44. 52.
    E57 – Pitch Deck Best Practices07/15/2018
    23:04
  45. 53.
    E56 – How Should a Business Handle Holidays (Blogging & Social Media)07/08/2018
    22:04
  46. 54.
    E55 – Is There Value in Twitter Chats?07/01/2018
    22:32
  47. 55.
    E54 – What is Your Time Worth?06/25/2018
    23:29
  48. 56.
    E53 – What Does Going Viral Mean (in 2018)?06/17/2018
    22:41
  49. 57.
    E52 – How to Ride the PR Wave06/10/2018
    21:11
  50. 58.
    E51 – Should Businesses Use Facebook Groups?06/03/2018
    21:20
  51. 59.
    E50 – What Social Network Should My Business Be On? W/ Guest Simon Heseltine05/20/2018
    23:44
  52. 60.
    E49 – What is GDPR and Does it Matter to You? W/ Guest Jenny Halasz05/13/2018
    22:58
  53. 61.
    E48 – Why a Business Should Blog05/06/2018
    20:56
  54. 62.
    E47 – How Your Brand Can Reduce the Risk of Reputation Nightmares w/ Simon Heseltine04/29/2018
    26:17
  55. 63.
    E46 – How to Make the Best Content In the World04/22/2018
    21:25
  56. 64.
    E45 – WordPress Plugin Performance & Security04/15/2018
    19:48
  57. 65.
    E44 – What is Martech and Why Martech Matters with Scott Brinker04/08/2018
    24:12
  58. 66.
    E43 – Podcasting Best Practices & Lessons04/01/2018
    21:58
  59. 67.
    E42 – How to React to Google Algo Updates03/25/2018
    19:00
  60. 68.
    E41 – Link Bait Product Marketing03/18/2018
    21:25
  61. 69.
    E40 – Link Building is NOT Dead03/11/2018
    20:14
  62. 70.
    E39 – Digital Knowledge Manager03/04/2018
    22:15
  63. 71.
    E38 – Pros & Cons of Buying Likes, Followers, and Links02/25/2018
    22:32
  64. 72.
    E37 – How to Talk to Speakers at a Conference02/18/2018
    21:04
  65. 73.
    E36 – Should Business Owners Build Their Own Website?02/11/2018
    19:26
  66. 74.
    E35 – Visual Content Trends for 201802/04/2018
    22:47
  67. 75.
    E34 – SEO Changes to Make and Rock It01/28/2018
    24:20
  68. 76.
    E33 – Setting Business Goals for a New Year01/23/2018
    22:10
  69. 77.
    E32 -What Skills do College Grads Need to be a Digital Marketer?01/15/2018
    36:21
  70. 78.
    E31 – PPC vs. SEO With Guest Kenny Hyder01/07/2018
    23:36
  71. 79.
    E30 – Favorite Marketing(ish) Related Books of 201712/18/2017
    25:46
  72. 80.
    E29 – Best Content Marketing Examples of 201712/11/2017
    25:58
  73. 81.
    E28 – What is Affiliate Marketing & Google Local Service Ads 10112/06/2017
    25:21
  74. 82.
    E27 – Getting Value from Office Parties & Events11/27/2017
    18:43
  75. 83.
    E26 – Social Media Customer Service11/13/2017
    23:58
  76. 84.
    E25 – Optimizing Pinterest Pins11/07/2017
    28:12
  77. 85.
    E24 – UnPodcasting Your Podcast10/30/2017
    21:14
  78. 86.
    E23 – Unique Ways to Do Keyword Research10/23/2017
    22:05
  79. 87.
    E22 – UnMarketing Your Marketing With Alison Stratten10/17/2017
    22:49
  80. 88.
    E21 – Social Media and When Not to Newsjack10/10/2017
    21:47
  81. 89.
    E20 – Death by PowerPoint10/03/2017
    22:35
  82. 90.
    E19 – Surviving & Conquering Pubcon09/26/2017
    23:46
  83. 91.
    E18 – How to Win at Digital Marketing09/18/2017
    19:25
  84. 92.
    E17 – The Good, Bad and the Ugly of Content09/12/2017
    24:58
  85. 93.
    E16 – Influencer and Micro Influencer Identification09/05/2017
    19:18
  86. 94.
    E15 – Domains: Securing and Keeping Your Online Brand08/29/2017
    23:43
  87. 95.
    E14 – Tips on Avoiding Digital Scams08/23/2017
    21:24
  88. 96.
    E13 – Alternative Ideas to Using Stock Photography08/15/2017
    20:44
  89. 97.
    E12 – Are You a Content Creator or a Content Documenter?08/08/2017
    20:54
  90. 98.
    E11 – Things to Know About Your Marketing Budget Before You Hire an Agency/Consultant08/02/2017
    21:20
  91. 99.
    E10 – Digital Marketing Beyond Facebook and Google07/25/2017
    22:06
  92. 100.
    E9 – Getting Ready for Seasonal Marketing Opportunities07/19/2017
    21:46

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