Smart Web Creators - Podcast for WordPress Agency Entrepreneurs

Davinder Singh Kainth

Listen to WordPress freelancers, agency owners share about processes, workflow, tools, plugins, hosting, SEO, social media, content creation routines they use for profitable services & client websites.

All Episodes

The concept of image optimization is often talked about with regard to WordPress websites. What about the concept of adaptive images and WebP image format? Let’s explore and understand this mix to make WordPress websites even faster with James Cantoni. 01. Importance of Image optimization Taking a broader view of the WordPress ecosystem, image optimization is still not on the to-do list for many website creators, especially among new creators and agency owners. Why is this, lack of knowledge or lack of importance to this aspect of website optimization? I believe, WordPress by default optimizes every uploaded image to 75% quality setting. Is that good enough for majority users? 02. Adaptive Images How would you explain the concept of adaptive images to someone very new to image optimization aspect of website building? How does service like WP Compress handle and execute adaptive images aspect during the image optimization process? Does adaptive image concept work on SVG format images? Are there any known issues with adaptive image resizing on WordPress websites? 03. WebP Images Why use WebP image format against good old JPEG or PNG format for images on the website? Do we need a special converter for the conversion of images into WebP format? What is the saving a percentage on an average when converting jpeg to webp image format? Do WebP images display fine on mobile and tablet device browsers? Any precautions when using this image format or is it good for use? James Cantoni's ToolBox Crisp(.chat) service for handling WPCompress support requests. Use Slack for internal communication and messaging. For vector illustrations love using undraw.co website. Use Lottie Files for cool animation effects to graphic files. Use ClickUp tool for all project management needs. Prefer to use Cloudways for web hosting requirements. For email marketing using Sendy along with Amazon SES. About James Cantoni Like most of us, I started out doing websites for friends and colleagues as it came easy to me. It became difficult to scale while doing multiple websites and managing individual clients needs, so we shifted to developing SaaS applications and WordPress Plugins. Ever since a young age, I’ve been interested in entrepreneurship and started with selling circuit board kits on eBay at the age of 14. Over the years, I’ve learned a lot and am genuinely interested and proud of the projects I’m involved with - striving for excellence and making it easier for the end-user. More: WP Compress / Twitter

Mar 12

51 min

Most geeks start with one type of online business and soon expand into a lot more. Handling multiple types of businesses is not easy and requires a lot of structural vision. A popular answer to deal with overwhelm is minimalism. But for geeks trying to handle a lot of online business verticals, Essentialism can be an answer. Sharing her essentialism framework, here is Jodi Hersh. 01. World of Essentialism We often hear Minimalism as an answer to focus on things that are essential. So, basically, remove everything and work with minimal stuff and to-dos. How is Essentialism different from minimalism? For you, this essentialism approach was the result of multiple online businesses that you run. Can you quickly share your main business verticals and how they all contributed to the real need of having structure for focus and energy spending? 02. Essentialism in Geek Life Let’s understand essentialism from the point of view of months, weeks, and days. Do you plan for a month to month basis? How these plans get refined when deciding on the work profile for a week to week basis? With website clients, at times the set schedule goes for a toss as there are clients wanting immediate attention. How do you accommodate for such instances? In your normal workday, how and where does essentialism has impacted you the most? 03. Results of Essentialism Has this adoption of essentialism helped you do things faster, focus better, and handle work more efficiently? What are the key takeaways? On the personal wellness and health front, did this help you get more time off from the work and do more leisure stuff? For someone looking for more efficiency and order in the work-life, where does one start with essentialism as the centrepiece for all changes? Jodi Hersh's ToolBox Asana, Dropbox, Google Drive, WordPress, and Adobe Suite. Use WPEngine for all web hosting requirements. For building website layouts use Beaver Builder & Themer. Active Campaign for email marketing & easy WooCommerce integration. About Jodi Hersh I started my business (Orange Star Design) 27 years ago (1993) as a graphic designer. I have been designing and building websites since the mid-1990s - since the very beginning. I do my best to keep up, evolving along with the industry and technology. I’ve helped clients with everything from logos, print materials, and building-sized graphics, to websites, mobile apps, music CDs, swag, trade show displays, and more. I’ve worked with everyone from solepreneurs and small businesses to Fortune 500 companies, indie musicians and even a few rock stars. In 2013 I founded LiveLoveDogs.com - pawsitively fetching sWAG and in 2018, I launched ContentCreatorsPlanner.com with Kim Doyal. And I am getting ready to launch The Smartist Way™ - An essentialist approach to branding and marketing for small business. More:

Mar 5

47 min

Online branding is easy, make a logo and decide on colors and you're all set. Really? Well, that’s mistake number one. What are the common mistakes we make while creating online branding for our client business? Angela Merzib is here to share all the good stuff. 01. Branding beyond fancy stuff Let's make a quick logo and decide on a bunch of colours - branding is done. Isn’t this a common perception - which obviously is very wrong as branding is more than just a logo! In the prep phase, you mentioned: “count the I/you ratio” on your website. Can you elaborate on this in the context of branding? 02. Common Branding goof ups The most visible branding mistake is inconsistency. Throw in a bunch of fonts, colours, font styles and make a website that seems to look ok. Such a mess is a common appearance, what say? One big factor behind mashed up inconsistency branding is the urge to copy the competition. Let’s get presumably best-looking bits from 3-4 competitor websites and make the best branding mix for ourself. Another common occurrence, right? 03. Branding language Jargons To sound very technical and professional, a lot of people end up using jargons infested language on the website. Aren’t we making our task more difficult by doing this, as visitors will find it even more difficult to connect with your brand due to difficult jargons laden messaging? Going specific here, headlines are what people notice when they land on a website. What are a few dos and don'ts when writing headlines that would contribute positively to the branding exercise? 04. Branding visual flow So, you have headlines along with description text. How does one control the user flow with correct “call to action” elements? Plus, how many CTAs are too many or too less in standard website branding exercise? Circling back, branding is often too attached with logo and website design. Since the design is a highly subjective territory, how does one create the best design to match with specific branding requirements of the business? About Angela Merzib Angela launched Be Bold Branding to build bold, “talkaboutable” brands for high achieving Boss Moms from the ground up. She saw the need to help Mamas in business build a unique brand that utilized their one of a kind superpowers to help them get noticed in a noisy marketplace, create a fulfilling and profitable business and still have time for the important stuff too — an abundant life and relationship with their family that fills them with joy, because she believes Boss Mamas CAN have it all! (Can I get a hooyah?!!!) In her more than 20 years creative career, Angela saw a need to create more than just “pretty things” to help her clients succeed and was fuelled by the desire to connect what she saw to be the missing dots between business objectives and creative outputs. Having a clear plan for your brand does that by merging business goals, strategy, design and marketing to connect to your dream client and drive the business forward. Angela wants to help female leaders use their brand as a catalyst for growing a meaningful business. Angela sees the brand building as a contact sport - you’ve got to dare to be different and make an emotional impact with your audience to succeed. A “talkaboutable” brand packs a punch, and as a certified brand strategist, kickboxing instructor, and former roller derby competitor, she can land a punc

Feb 20

39 min

Websites are no longer just for good looking online presence - instead, they are like an engine for business conversions and growth. Connecting and communicating with customers are important components of a website. For WordPress websites, there are a lot of ways to implement this like connecting with a third party CRM solution or building own CRM on WordPress itself. Digging deep into CRM setup on WordPress with full control, here is Adrian Tobey. 01. CRM Components CRM, customer relationship management can be a geeky and formal concept for a lot of users. How would you define CRM in the simplest terms? What are the main components of CRM solution for a business setup? Which is the most challenging component from implementation and management point of view? 02. CRM on WordPress There are a lot of popular and feature-rich CRM solutions available, so why set up on WordPress and not use them? Is WordPress as a foundation platform ready for full CRM building or there are still challenges in such setup? 03. WordPress Infrastructure for CRM Besides WordPress and of course a CRM plugin solution like Groundhogg, what other infrastructure services are required? Like, do we need more powerful web hosting to power up these CRM processes? Email communication is an important CRM component. So, would you recommend using third party transaction email service like mailgun, sendgrid to ensure better delivery? Besides hosting and transaction email service, which other external services are required for CRM to work on WordPress platform? 04. WordPress CRM Options Is it recommended to use a separate WordPress install other than WordPress install powering the main website for CRM setup? Groundhogg appears to be a feature-rich CRM solution, are there other CRM solutions for WordPress? Say someone does not want to set up CRM on WordPress instead prefer to use third-party CRM solution integrated with an existing WordPress website. Which CRM solution would you recommend in this case? Adrian Tobey's ToolBox Use the Easy Digital Downloads plugin for all eCommerce stuff. Helpscout for all support tickets and client communication. Prefer to use Canva to quickly create graphic images. Use Closte and prefer to check Kinsta web hosting for the future. About Adrian Tobey I worked full time in a digital marketing agency while going to the University of Toronto part-time. During my 5 years at the agency, I became an Infusionsoft Certified Partner (I was 18 at the time), as I was doing a lot of Infusionsoft implementation for our agency clients. In my 2nd year working in the agency I started FormLift. It was my first plugin, still kicking! It has ~1100 users within the Infusionsoft community as it was a product designed specifically for Infusionsoft. I enjoyed working on Formlift more than I enjoyed studying for school, which led to my inevitable dropping out in my 3rd year of University to focus full time on digital marketing. More: GroundHogg / Facebook Group

Feb 13

54 min

Now we are building websites way faster than before, thanks to a lot of helpful tools that give us a quick head start in the whole process. However, time still has to be spent on every aspect, be it understanding project requirements, communicating with clients, revisions, and this list goes on. Here is Andre Gagnon sharing about time mix while building client websites. 01. Understanding the time spend mix While doing a website project, there can be a lot of time-consuming components or milestones in the whole process. Like initial contact, understanding project requirements, creating a design, getting feedback, developing layouts, revisions and final installation. I doubt if anyone plan for how many specific hours has to be spent on specific website building stages or milestones. Is that a worthwhile exercise? A lot of starters use good old email for client communication and later jump into using a project management tool. How important is to begin with a project management tool right from the start? 02. Time spent during the website project For the technical point of view, one should use the same tool stack like a theme, plugins on the majority of projects for faster development. However, subjectively comes into play when communicating with clients as each client has his or her way and style of messaging. Is there a way to bring any standardization or constant workflow in this regard? Website revisions or changes during development is another big source of time spent. How does one put more premium on time spent in this process like be strict on the number of revisions or fix a specific number of hours? Where does video communication fit in this whole process? Does this speed up or slow down the state of things with regard to a website project? Communicating among team members while building a website is another source of time expenditure. How does one keep time spent to a minimum and yet keep communication effective among team members? 03. Using tools to save precious time Would you still recommend using email for client communication, especially for clients on recurring care or maintenance plans? What about using slack or Facebook group and other such mediums for client communication? Are there specific tools or services that has helped you in saving time in this whole process of website building? Andre Gagnon's ToolBox Use VS Code editor for code development needs. For CSS writing use Tailwind utility framework. Recommend Cloudways and Kinsta for web hosting needs. Love the direction of Gutenberg blocks in WordPress. More: Project Huddle / Facebook / Andre @ Twitter

Feb 6

50 min

On WordPress websites, custom fields implementation can have a lot of use cases. How using custom fields can help clients make small website changes easily? Well, Clifton Canady is here sharing how he uses the power of custom fields for building websites in combination with a page builder. 01. Custom Fields Tool I understand, Advanced Custom Fields is your go-to solution for implementing custom fields. What made you choose ACF as against other comparable solutions like Pods, Toolset, and so on? What about using manual code for registering custom fields, ever thought of going that way? Which tool or method do you use for registering a custom post type where custom fields are controlled via ACF? 02. Website content with Custom Fields Let’s take an example of a simple 5-10 pages brochure website. Which parts of those pages would you use custom fields? Using custom fields to build options panel, is that common part of your website builds? What type of options is most common in this website options panel? 03. Custom Fields & Page Builder I understand you use Elementor page builder to create websites. Now, a page builder gives almost 100% freedom to the client to edit anything or even destroy everything. Where does using custom fields fit in this setup of a website created using a page builder? Which custom field types are most used in such setup of websites made using a page builder? Can you share a few examples of advanced custom fields implementation in combination with a page builder? Clifton Canady's Toolbox Elementor is the favorite page builder of creating websites. For adding code prefer using Code Snippets plugin. Central Color Palette is another important tool in the mix. For theme base use Page Builder Framework Theme. Use White Label CMS plugin to customize WP dashboard. Toolbar Extras for Elementor by David Decker also in the tech stack. Use WPEngine for agency and Flywheel for direct clients. For email marketing use ConvertKit service for sending emails. About Clifton Canady My name is Clifton Canady, and I am a front-end web developer and designer, and the owner CT Web Design Shop. With 15 years of experience in creating interactive, modern, and eye-catching websites, and more than 10 years of experience in customer service, I am ready to take on any web deve

Jan 30

47 min

We all strive to finish website projects faster and faster. However, in the real world, there are so many things that slow us down and at times, spending more time on specific web projects. Going beyond the technical chatter, here is Beth Lyles Livingston sharing insights for smoother, faster, and more organized website creation workflow. 01. Going beyond the technical stuff In the WordPress ecosystem, a lot of emphasis is put on the technical stuff like which theme, plugin, pages builder, and other WordPress tools to be used for quick website creation. But this does not guarantee quick website delivery and finishing the project. How true is this in your view? Whether one is a new or seasoned creator, there can be so many things that can go wrong or consume more time than expected during a WordPress website project. In the whole project lifecycle which are the most common bottlenecks which slow down the majority of creative people? 02. Managing Scope Creep So, a project started with the promise of 10-page website and suddenly the client wants 2 more pages. In the spirit of being nice, we accommodate - which actually sets the wrong precedence for you and also for the whole creator’s community. How does one handle this scope creep in a project? Is it easy and feasible to define “almost” everything in the initial website contract? How about handling additional new items after the core project completion and not revising the existing contract or to-do lists - is this better? 03. Groundwork to start the Project Understanding client requirements and the contract have been done. Which are the first few things after this to quickly get rolling? Getting content from clients is still a sore point for a lot of creators. How does one attach more importance to this aspect of the project, so that client also understands that and content is ready in time for the project to begin? 04. Making sense of the money part A 5-page brochure website can be built for $500 to $5000 to $20,000 price tag. Of course, with the changing price that quality or experience you access change in a big way. So, how does one price projects to begin with? Where does milestone payments as project development move from one stage to another figure in the whole process? Every one of us encounter projects where we end up spending more time than expected. Should we take this into the stride and get over with the frustration or passing on the extra time in the form of an additional estimate to the client a good way to heal that frustration? Beth Livingston ToolBox Use MemberPress and LearnDash for online courses setup. Love using Content Snare for getting content from clients. Prefer to use WP Feedback to get design feedback & testing. Use Manage WP for website updates and maintenance. For the current website hosting needs use Liquid Web hosting. Use Elementor page builder for building page layout designs. About Beth Livingston I built my first WordPress

Jan 23

51 min

Working online comes with own share of challenges, frustration, failures, learning, and even sweet success. How can one build a mindset to handle this mix of ingredients in online life? Remember, the right mindset helps in doing the right work with the right results. Here is Robert Walsh sharing unfiltered mindset advice for online entrepreneurs. 01. Right Mindset means right results The most common mindset with regard to working online is, making money online is immediate and happen magically. Most people don’t bother to get ready, prepare, or invest in themselves before venturing out to help others and make money in the process. How common is this and any inspiring words to someone stuck in this mindset status quo? When starting new, risks are inevitable - be it financial or lack of work. Yet most of us prefer to play safe. Besides doing planning, are there any other ways to minimize risks when finding your foot in the online world? Besides not preparing enough and not calculating risks, what are other common ingredients that form the mindset of a person venturing into online money-making? 02. Adding focus to the Mindset Focus and consistency are two important components yet most of us find it difficult to get a grasp of them. I have had my struggles by overwhelming myself with too much stuff in the early days but now things are better in this regard. What is your magic trick for being focussed and consistent in the online working life? Passion for something and doing something to make money - it is a tough balancing act which can lead to frustration and less quality of work. How do one balance passion and work at hand? 03. Preparing Mindset for failure & action Majority of us have more failures than successes, which is normal but each of us reacts differently to failures. I have learnt to consider failure as a learning milestone but it took me a few years to get that into my head. How do you handle failures? Learning from failures and taking action becomes even more critical in the whole process. While talking action we tend to have insecurities, fear of failure and more importantly imposter syndrome aka I am not good enough. Do these get fixed as you get older and wiser working in the online ecosystem or is there learning for such fixing? 04. Mindset built from a network The company of work friends can be very important in deciding the direction of your thinking and the general mindset. If one network among a bunch of people with a negative mindset as against action takers, you also develop similar traits. How important are your immediate work network and networking for right mind conditioning? I see a lot of drama going on in Facebook groups and often say, it is perfectly fine if you don’t like someone or someone hates you in the online world. Get over it and let your work speak and not you talking negative stuff about others. How do you get over negative chatter in online communities? Robert Walsh Toolbox Facebook is great for networking and lead generation. Use Google Docs for content creation and collaboration. For project management needs, started using Monday(.com) tool. Use Spotify extensively to listen to music and podcasts. About Robert Walsh I’ve been dabbling in the digital marketing world since 09/10 and have made it my fulltime income since 2

Jan 16

48 min

Imagine a setup where a visitor automatically signs up for a new website, completes payment, selects a template, and his website is ready for customization without any human intervention. This is possible with Turnkey websites concept on WordPress platform, also called WaaS (Websites as service). Sharing what all is needed for such an automated setup, here is Matthew Rodela. 01. WordPress for Turnkey Websites Now for a user familiar with WordPress and comfortable building websites using a page builder, how would you define the concept of Turnkey Websites on WordPress platform to such an audience? This would require WordPress Multisite as against standalone WordPress install, which is more common in the ecosystem. WordPress Multisite can be a scary and confusing concept for a lot of WordPress users. How would you define it in the simplest terms? How difficult is it to manage a WordPress Multisite as against a usual standalone WordPress install for a website? 02. Automating the whole process The idea is user signs up, selects a website template, completes payment, and user is ready to customize the website as per requirement. Now, this process has to be automated without any owner intervention. What is all required to achieve this automation on WordPress Multisite installation? Of Course, this can be achieved by stitching few plugins, but now there are also ready-made solutions in the form of standalone plugins like WP Ultimo and Waas Pro. Which is the more recommended solution for someone just starting and testing waters? 03. On-boarding and Training While human intervention is not needed for a user to sign up for a new website and to select a template design. However, for further onboarding and hand-holding may require custom help for a user. How can one cut down on support tickets from new users? Digging further into the support ticket aspect, what is your setup, and how much or less are support tickets when compared to the usual one install one website setup in an agency? 04. Website Templates Collection One would need templates collection to begin with such a setup. How can a new person get started with this? I believe page builders help make this process easy. What is your preferred tool stack with regard to page builders and templates on offer? 05. Money Making and Expenses For a new user wanting to setup turnkey website solution, what are vital expenses to begin with? Turnkey website is altogether a new world for me, so I don’t know about success stories in this regard. What is the scope of money-making opportunities in this setup, like can you share a few examples of turnkey websites' success? Matthew Rodela's ToolBox Started using Airtable and like the functionality of this tool. Use Slack for regular communication with team members. For turnkey setup, WP Ultimo is an important tool in the mix. Use Process.St to keep track of all processes and checklists. Gravity Forms is sn essential tool in the setup for payments and more. As of now using WP Engine for web hosting of turnkey websites setup. Use Beaver Builder for templates as it is multisite compatible.

Dec 2019

41 min

In website building, the design and development take the most effort, time and money. Website copy rarely features prominently in the majority of website builds done by freelancers or small agencies. In reality, website copy is what does the magic converting website visitors into customers. How can agency owners convince website clients about these magical powers? Kathy is here it help agency owners in selling website copy services. 01. Investment in website copy Let's talk about the current situation first. The majority of websites done by small agencies and freelancers, website copy gets the least preference and in most cases, it is stitched together by the client himself. What is the reason behind this situation: are there not enough good copywriters or website builders don’t want to use copywriting services? Ideally, if a client has set a 10K budget for a website, close to 50% (around 5K) should be invested in getting website copy that visitor will love and result in conversions. However, in reality, 80-90% budget is spent on website design and dev stuff, leaving little or none for copy investment. What type of convincing is needed to change this right from the start phase of a website project? 02. An agency selling Website Copy Service An agency building client websites and sending clients away to get their copy (which generally is written by themselves or by a non-professional person), how can an agency switch to offer professional copy services in-house or subcontracted to a trusted partner? How does one convince clients to hire a professional copywriter? The thing is, a client can see website design and hence excited to pour money to get the best-looking website design. The copy isn’t that exciting from a visual point of view, but it is what does the magic in the background. How to convince clients about the magical powers of the website copy? Any other creative examples for such convincing from your real-life work experiences? Like sharing case studies, do such things help? 03. Pricing Website Copy Services Traditionally a client would know website design and development are two big expense components in the whole website building routine. Copy part is not considered and hence never budgeted liberally from the client’s end. Should an agency owner highlight copy as an important expense/investment component right from the start for the correct perception of website copy component? Is making copy service a component of the overall website estimate a more natural way to move forward? Website copy requires actual copywriters, not your average Facebook user who can type posts in English. Should a website creator hire an in-house copywriter or partner with a copywriter or subcontract a copywriter? Which is the most common setup you have observed so far? For packaging website copy service, which is recommended or most common: per page copy pricing or fixed price say for five pages of a brochure website? 04. Switching to Copy First website design I see a lot of agencies now do copy first website building. Once they have substantial page copy, they build website design around the provided copy. I love copy first and website design second approach as the final design is more unique following the copy in question. Have you noticed this trend, and do you recommend this approach? Have you noticed any other creative ways that agency owners are using to sell copy services to their clients? Kathy Krueger's ToolBox Use Wrike(.com) for all copy projects management needs. Prefer using

Dec 2019

47 min

Struggles and challenges are part of life, be it offline or online. How can your offline life hardships prepare you better for a digital marketing career in the online world? How can someone dive into online digital marketing with an agency set up to provide client services? What are all tools required to start this online journey quickly? Ivica Delic is here to share his journey of going from the offline world to a full-time online work profile. 01. Early life challenges You mentioned about early life struggles and challenges. Can you dig deeper into this and share to an extent you feel comfortable? Do you think these made you more focussed on your goals and prepare better for future challenges? 02. Starting the online journey I know you from various Facebook groups where I regularly interact. I was surprised to know that you are a moderator of a lot of popular Facebook groups. How did this happen? Sticking with Facebook groups, I have seen a lot of internet celebrities close their big Facebook groups because they don’t have time or don't value interactions happening in them. What is your view on this considering you spend a lot of time supporting users in various Facebook groups? 03. Going full time with agency setup You recently left your full-time banking job of 21 years to begin a full time online digital marketing career by setting up an agency with a partner friend. What prompted this significant change? Are relationships established being a moderator of various Facebook groups and interacting with a lot of Facebook users helped in this transition of full-time online endeavour? Any advice for a smooth transition for someone who is doing a full-time offline job and wants to build career full time online on their own terms? 04. Deciding on Tools Stack Tools play an essential role in the progress of digital marketing career in the online world. Since you have recently started full time in the digital marketing world, how did you decide on tools to use to provide services to prospective clients? I believe your years of experience of being into related Facebook communities was handy into this tools section decision making, was it? 05. The online journey Online life has its perks for sure. On the flip side, any hard learnings and failures in this recent journey of your digital marketing career? Just like the offline world, you cannot like everyone in the online world. There is a lot of negative energy that emerge from specific individuals and certain Facebook groups. How do you handle that in order to keep your online life less stressful and more focussed on your goals? Have you made any future checklist like milestones and goals that you want to achieve in the next 1-2 years of your online digital marketing journey? Ivica Delic's ToolBox Astra and Elementor are two essential tools to build all websites. Use MainWP for manage all website updates from the single dashboard. For security use MalCare service to keep WordPress websites secure. Use BlogVault service for backups along with All in On Migration plugin. For web hosting nee

Nov 2019

63 min

Accessibility aspect of websites is finally getting more attention thanks to recent lawsuits in the US. Is making a WordPress website that is also accessible a complicated process? What are the critical elements for creating an accessibility compliant website? Colleen Gratzer is here to share practical information about website accessibility. 01. Understanding Compliance Accessible sites have been getting a lot of focus with the ADA (Americans with Disabilities Act) lawsuits in the U.S. Is the technical part about building accessible websites getting more clear now or we developers have been lazy about it? Correct me if I am wrong, there is nothing called 100% accessible website in real terms. However, there are specific things we can check to make sure the website is accessible to the maximum possible extent. Like, able to browse via a screen reader, keyboard only, and so on? What on a website needs to be accessible? 02. Accessible WordPress Website Structure We all live in the WordPress ecosystem, building websites using WordPress. What are the main things to consider in the website structure from the accessibility point of view? Will a plugin make a WordPress website accessible? Does the use of page builders hamper accessibility efforts or when used correctly, they are fine for building accessible websites? 03. Visual design accessibility I see websites trying to be uber-stylish by using small 14px body font size. Isn’t this a big no from a visual accessibility point of view? Taking forward this uber-stylish layout is using light grey font colours on white background. Another big no, as accessibility requires a good amount of colour contrast, right? 04. Dealing with media files After text, images, PDFs, word documents dominate the web content. How can we make these more accessible for all? How does one handle the accessibility aspect of displaying video content on the website? What about audio files like podcasts? Is showing transcripts enough in this regard? 05. Testing a website for accessibility For an existing website, how do you go about checking every aspect with regard to compliance? Which are few recommended tools for such testing and analysis? Colleen Gratzer's ToolBox Use Pancake (pancakeapp.com) for project management needs. Trello for general management of podcast topics. Prefer WPengine hosting for WordPress sites for easy backup, restore. For email marketing needs using Mailer Lite service. About Colleen Gratzer I have more than 20 years of experience with branding, graphic design, publication design, and web design and development. I started Gratzer Graphics LLC in 2003, after working a full-time job and freelancing for seven years. I was making more money on the side than at my job, so I left my job to go out on my own. I worked by myself until a couple of years ago, when a designer and developer started working with me, so I could transition to more of a business owner/creative director role. A year prior to that, I was sought out by one of the top accessibility providers

Nov 2019

40 min

Page Builders offer a quick and easy way to create WordPress websites. However, even this delightful way of building websites has the other side laden with problems. Once you finalize on the big question of selecting a specific page builder, the follow up is about dealing with profound issues on the correct way of using that page builder. A streamlined and consistent workflow is essential for efficient website building with page builders. Helping you take the stress out of the workflow questions, here is Dave Foy for your no-stress introduction to website building with page builders. 01. Yes or no to using Page Builders I have spent almost five years in Genesis StudioPress ecosystem building a lot of websites using PHP and CSS code play. During that time, I looked down upon page builder, but when I started using Beaver Builder, my perception was busted from the core. The decision to get into page builder ecosystem can be difficult for many dev centric folks. Has this been same for you? Now once you decide to jump into the page builders ecosystem, a bigger devil is waiting for you. Choosing which page builder to use can be an overwhelming decision in itself. I used site origin page builder and then moved to Beaver Builder. I still use Beaver Builder for all website stuff even though Elementor shine is all over the place. How did you arrive at the decision to use a specific page builder, which is Elementor in your case? 02. The blank start with Page Builders Ideally premade theme would have all elements and sample widget data to make the theme look functionally good out of the box. However, with page builder, starting a new page is like staring at a blank screen with tons of options waiting for you. Isn’t page builders also overwhelming for new users unless they start with some pre-made template which is another discovery routine in itself? Do you recommend using pre-made templates in case of page builders or suggest starting with a blank canvas approach with proper workflow in place? 03. Adventurous use of options in Page Builders A WordPress theme would have font, color and other styling options in the customizer. In a non-page builder setup, those options are by default applied to all pages and posts. But when using page builder, every element comes with own styling options and I have seen a few adventurous results where one page can have five different fonts and a lot of color splash. How to tame this urge to use options when using page builders? Besides of course setting default styling in theme settings, which page builder specific styling options you regularly use when building pages of a brochure website? 04. The missing Page Builder Workflow Page builders allow speedy website building, but even this fast pace way requires a workflow to keep things organized and consistent. Which are few common workflow mistakes page builder users make besides of course going extra adventurous on use of color, and font options? How has your workflow of building websites using page builder changed over a few years? Like what were major additions and deletions in your whole setup? 05. Looking ahead in the Page Builder ecosystem Page builders still have few perception issues like huge HTML code, not SEO friendly, and this list goes on. How do you counter this argument when someone is not keen on using a page builder due to these reasons? Where does Gutenberg fit in for page builder and non-page builder users? Dave Foy's ToolBox Love using

Oct 2019

66 min

Website ecosystem is continuously changing as per changing client requirements. Now, a website is not just your online identity but a machine that result in conversions. As a result, new web services are showing up in the web agency ecosystem. Oliver Martin, an agency owner, is here to share about new services he is providing that bring more business for his website clients. 01. It's about conversions now Traditionally websites were built for having that essential online presence in Google so that prospective customers can find the business address, phone number, and so on. But now this has transitioned into more conversion-oriented exercise. As an agency owner, have you noticed this trend? With conversions focussed set up, clients can track ROI better, and you as an agency owner can price things accordingly as against usual low fixed price. Has this helped in better pricing from the agency point of view? 02. New Services in them mix Website speed is finally getting attention. Now niche setups are offering only website speed optimization service and a lot of agency owners highlight this service as a part of a comprehensive website development package. Have you noticed this trend? Besides speed, security is finally getting the right attention. WordPress security, hosting level security, SSL setup - all are offered by agencies doing client website building. Are you providing these in-house or outsource them? 03. Conversion focused new Services To enhance conversions, A/B split testing is getting more attention. Have you introduced A/B split testing for your clients or still in the process? Another service for custom targeting is chatbots integration. Have clients shown interest in chatbots or have you proposed this service to clients? Connecting all the dots is going heavy on automation, be it in email marketing or other processes via services like Zapier. How has been its usage in your agency processes? 04. Now mainstream Services Few services have already become mainstream like email marketing, social media management and even FB advertising. How has been their mix in your agency offerings? For website clients, which additional services form the most significant chunk in your overall service offerings portfolio? 05. Understanding future Services mix According to you, which services mix should be more profitable for agency owners and even for website clients for getting more conversions? Providing all services in-house can be challenging on a profound level. Would outsourcing specialized services a better idea? Oliver Martin's ToolBox Elementor is page builder of choice for client website development. For email marketing communication prefer to use MailerLite service. Storychief(.io) for blog content creation, collaboration, and feedback. Love using Gravity Forms for creating contact forms, quizzes, and contracts. Use lightweight Page Builder Framework as a base WordPress theme for development. For web hosting, it is Cloudways for hosting all client websites. About Oliver Martin

Oct 2019

45 min

WordPress has been around for a while now and it has seen so many changes over this period. How has WordPress landscape changed with regard to building websites, tools we use, client expectations, features, and more? Pete Everitt shares his WordPress journey and changes he has seen while building websites, and creating other useful products in this ecosystem. 01. Early WordPress days You started building websites on WordPress around the year 2000. How was the WordPress ecosystem for building client websites then? I believe it was more custom code for adding additional functionality as we did not have many WordPress plugins then and not even page builders? 02. Big changes moving forward I think the biggest change over the period of these years is, now we can build WordPress websites way faster than before. But this is sort of offset with more client needs and functionality as the whole ecosystem has become more feature-rich. What is your take on this? The extended WordPress ecosystem like themes, plugins, and applications has exploded in a big way. This for sure is a good thing for seasoned users but can be a confusing introduction for new WordPress users, what say? 03. Workflow changes The workflow from the first contact by a client to actual websites building. How has this workflow process changed for you over the past few years? WordPress tool stack for me changes a lot every few years. How has your WordPress tool stack changed with your WordPress journey over the past few years? 04. Getting more organized Earlier it was just about a website that looks good and gives a business an online presence. Now focus is more on a website that brings conversions for the business. Are people just talking about this more or you have seen an actual change of people factoring in conversions aspect while building websites? Another reason for this could be, clients are more informed about what they need from their websites as compared to say 5-6 years back. Have you noticed that change? There is more buzz in productized website building offering and less buzz for big-ticket custom website projects. Is a website becoming more of a commodity on a cheaper side now? 05. Looking forward Page Builders are ruling the WordPress ecosystem with regard to website building. With Gutenberg getting better with each version bump, what is the future of website building on WordPress? Now we see a lot more SaaS apps that connect with WordPress websites for that special extra functionality. Can we expect this SaaS ecosystem for WordPress to grow further or is it just a passing fad? Pete Everitt's ToolBox Beaver Builder is a tool of choice for building website layouts. For WordPress websites use Page Builder Framework as a base theme. Use Pippa.io for hosting podcast files of own podcast. Zoom(us) for video communication needs with clients. Use Cloudways for web hosting all client websites. Recommends checking Split Hero service for split testing. About Pete Everitt

Oct 2019

49 min

Branding sets the perception among prospective buyers. Online presence of business requires thoughtful branding that converts visitors into buyers. What are the main ingredients of creating a memorable and profitable brand identity for a business? Shane Rielly is here sharing the workflow to create online branding for businesses. 01. Pre Branding routines Let's take an example of a new company looking for online presence. What are your first few steps before the actual branding process is initiated? How much weight do you give to pre-existing client vision of brand ideas, of which some could be inspired from the branding of their competitors? 02. The Branding process Now all the information from the client has been collected, how do you connect the dots and begin the branding process like do you create a brand board or mood boards for a start? Which brand asset is created first? Is it the logo, social assets or website layout? 03. Branding & business goals How do you connect the branding process with the client’s business goals? For an existing business, how does one evaluate existing branding status and decide on tweaking or creating a new brand identity? After how many quarters or years, do you tweak or introduce changes in the brand languages for businesses under your care plans? 04. Branding & results Is there an objective way to measure results as a result of fresh branding, or is it all subjective? How do you handle client not liking the new branding flow and want immediate rollback or fresh perspective on things? Shane Rielly's ToolBox Few tools include GSuite, Mailerlite, Zapier, Abobe, Slack, Plutio. Use RunCloud with Digital Ocean servers for web hosting needs. Prefer using Elementor page builder for creating website layouts. About Shane Rielly I am the founder and co-owner of an agency based in South Africa, called Lonely Viking. We are an agency committed to helping overworked business owners grow their businesses and get their lives back. We do that by providing branding, marketing, business automation and custom software development and consulting services. When I left school, I decided not to study. Instead, I got a super-boring job in property valuations and saved money for a year so that I could start a surf clothing label. In the meantime, I was learning Photoshop on a friend’s computer. The surf label thing is where I realised that I loved design. I designed the clothing (cuts, patterns, etc.) and I designed all the prints and marketing materials. That’s where I really got into it and realised I’d always be a designer. About 13 years ago, a client I was designing a logo for asked if I could build him a website. I said yes and quickly bought some books to learn how. I the site and that is how I got in web design/development. I am passionate about branding and have done some talks on it at a few conferences, meetups, and virtual summits. I love to teach and have small, but growing YouTube channel where I do just that. More: Lonely Viking / Twitter

Oct 2019

49 min

Quality of leads for conversion into prospective clients is essential. How can you position your web agency that attracts high-quality leads, which further converts into better-priced service offerings? Improving your agency positioning for better clients and better prices, here is Corey Dodd sharing it all. 01. Quality of Client Leads Getting quality leads is very important for conversion into quality clients. What has been your journey with regard to building quality leads from the time you started the agency to today? How do you qualify if a specific lead is worth investing time for possible conversion into clients? And how has this process changed over a period of time? 02. Positioning your Agency On the positioning front, what specific things have you done on the agency level to attract higher quality leads? Delivering value, quality work and client satisfaction is vital while working with clients on the agency level. How do you ensure value proposition and associated client satisfaction? Another important aspect of positioning is the types of services on offer. Do you only provide specific services and refer forward for services not being offered or position yourself “do it all” under one brand? 03. Deciding on work Pricing We all start from low pricing and gradually move up the pricing and value ladder. How has been your journey with regard to website project pricing over the years? I am sure you have encountered prospective clients saying “price is too high” and so on. How do you counter the estimated price with client arguments? Keeping your pricing updated and competitive is another critical aspect. So, how did you arrive at your specific prices for various services that you offer? 04. Stuck & need better clients Someone listening to this and feeling stuck with a similar type of low paying leads and clients, what few things would you advise to start the rejuvenation for better clients? Is starting a new brand with a fresh perspective recommended in extreme cases? Corey Dodd's ToolBox Adobe XD program for creating website design for clients. Use Cloudways hosting service for all client websites. Prefer using ACF custom blocks for website development on WordPress. About Corey Dodd I have been working in the industry for over 20 years. I have worked for many large design agencies and a few smaller ones, running small teams, Jnr staff, and getting solid insight into how agencies work. My role over the years has always been as a creative (having studied design), and my true passion is designing logos and visual identity systems. More: Elk Creative / Facebook / Instagram

Sep 2019

52 min

Are you bored, tired, and that burnout feeling while trying to find space in the WordPress ecosystem? This is real, happens to a lot of professional but unfortunately rarely gets talked about. Are you feeling the heat of not achieved or earned enough in the WordPress ecosystem? David Decker shares his story of WordPress burnout, aka that feeling "I want to throw it all away". 01. WordPress Crisis in professional life Can you share about “WordPress Crisis” that happened in your professional life of building things in the WordPress ecosystem? Was this also connected to financial goals? Meaning, activities in the WordPress ecosystem not bringing enough money for survival. Was getting the job a quick escape from this WordPress Crisis in your professional life? 02. Boxing in one corner of WordPress I started my WordPress journey with official WP themes, followed by revolution and Genesis themes. I remained in Genesis ecosystem in almost 4-5yrs, which was fantastic for sure. But now when I look back, I felt I boxed myself into one small ecosystem within bigger WordPress ecosystem. Do you have a similar story? Our journeys sound so similar after Genesis came Beaver Builder ecosystem, which was like fresh air. I believe you discovered Elementor ecosystem. Would it be correct, exploring new ecosystem did bring new motivation and kick to do more in the WordPress ecosystem? 03. Building products for WordPress I believe you have made 42 WordPress plugins, out of which 25 plugins are still active. How did your passion of plugin making was affected with your changes in more or less love of what WordPress ecosystem was throwing at you? Are all your plugins free or you did offer paid / pro versions of the same? 04. Looking back at WordPress burnout Now looking back on your burnout and wanting to quit the WordPress ecosystem. Could you have done something different to avoid this altogether? Someone going through a similar downtime trying to build professional life within the WordPress ecosystem and struggling, what would be your advice to that person? David Decker's ToolBox Elementor page builder is used on every website build now. The most used app includes one password to manage all logins. Love using Mozilla Firefox web browser for all browsing needs. About David Decker The World Wide Web has excited me since my first contact with it: that was 1994 in my school in computer science lessons. Our school was one of the first in my region with Internet access. It was a completely new world, and I was like tied up in it. To this day, it never lets me go. A few years later, I studied at the Technical University in Chemnitz (south-east Germany), the second German university with Internet access in the student dormitory. It was fantastic. Since I needed money during my studies, the alternative was to go into business for myself, which I did - of course with Internet services. So I started wit

Sep 2019

49 min

Video content is growing at a rapid pace and businesses are leveraging that to reach to their prospective customers. Among tech SaaS companies, explainer videos are getting popular as they provide a quick product introduction. Does your business need an explainer video or should you offer explainer video service as an agency owner? Well, covering both ends of the spectrum, here is Vikas Tiwari. 01. Explainer Videos concept Now web is bursting with video content of all types like we are recording a video currently and sharing information. How would define the idea of an explainer video within the context of the video ecosystem? Do explainer videos mostly include vector animated illustrations explaining a specific product feature or there is more to it? 02. Finding a market for Explainer Videos Now I saw this on your website, which is “88% more time is spent by users on a page that has a video”. Besides such stats, how do you convince new businesses to include explainer video in their launch kit for better reach of their product to prospective customers? What is the mix of clients for explainer videos? Does this include only the new tech SaaS companies or even the existing traditional businesses? How to do market your explainer videos service to get new client leads regularly? 03. High price perception for Explainer Videos I am sure this is a common perception or maybe even true, that a custom build explainer videos come at a very high price point. Have you encountered clients with this perception when making the first contact with you? I am sure a business owner listening to this and wanting an explainer video would want to know at least the basic price range for getting a custom explainer video. Can you share your price points or industry standard? 04. Deciding on the content of Explainer Videos Since explainer videos are custom for every client, what is the workflow to determine video content from the first contact by the client to getting the final explainer video? Visual assets included in the video like audio, graphics or even person talking, are they created in-house or sourced from somewhere or some parts provided by the client? How do businesses track the return on investment from explainer videos into the mix of their marketing efforts? 05. Tool stack to build Explainer Videos Of course, there are a lot of online tools to help develop videos in a templated format. However, to create fully custom explainer videos - what tools do you use in-house to get the work done? Besides tools, one would also need experienced people to use those tools. What is the mix of your team building custom explainer videos? Vikas Tiwari's ToolBox Google Docs, Adobe Suite, Loom (useloom) are few essential tools. Use Notion for preparing creative briefs and project management. For payments use a mix of Razorpay, Payoneer, and Paypal services. Use QuickBooks for bookkeeping and accounting needs of the business. Prefer to use Cloudways for web hosting of client websites. Using Elementor page builder on a few website projects. About Vikas Tiwari

Sep 2019

44 min

Is client website building taking you a few months to complete, or is it a few weeks? How about finishing client websites in a day or so? Sounds like a dream, right? Well, few creatives are living this dream with a one-day website building model. Here is Chantal Marie sharing the workflow to finish websites in just a few days. 01. Fast Website Building Building a client website in one day can surprise a lot of people in this ecosystem. What type of websites falls in this category of website building? Before the day of building the website, what all prep work do you do with the client to finish off website in that one day? “Building so quickly won’t be a good quality website”, have you encountered clients with this argument? If yes, how do you change this perception? 02. Client Communication “I love to keep my meetings short and empower my peeps to freely maintain their websites without the fear of breaking it!”, what is the secret behind keeping meetings short because at times they tend to stretch a lot? Which is your preferred method of client communication, video calls or email? For one-day website projects, do you load up project details in a project management tool or keep it all email? 03. Finishing fast Websites After the build, how many revisions or changes are allowed in one-day websites workflow? I am sure you do not build a design layout for pre-approval before actual building as this isn't feasible at this budget point and time involved. After the build, if a client does not like the design, how do you handle such a situation? 04. Tool Stack for fast Website Building Now if you are custom coding websites, completing in one day can be a daunting task. So, what is your tool stack for website building that also helps in quick turn around time? How has this tool stack changed over a period of a few years, like which few tools got dropped and which few tools got added that sped up the website building process even further? 05. One Day website building ecosystem Now I see a lot more agencies offering such one-day quick website building services. As per your experience, is it more profitable and more comfortable to provide this service as compared to more significant scope custom website projects? Besides one day websites, you also provide one week and other types of websites building. What percentage is one-day website in this whole mix? Someone listening to this and wants to dip toes into one-day website building service offering, any quick dos and don’ts? Chantal Marie's ToolBox Paypal for payments and Google suite for email communication setup. Love using Telegram(.org) for client communication needs. Use Dropbox for storing and sharing files for client projects. Adobe Photoshop for design assets creation for web projects. Started using WPFeedback recently for quick click feedback. Also digging into  Split Hero for split testing purpose. About Chantal Marie Hi! I’m Cha

Sep 2019

47 min

What content should I produce, isn't this a perennial question among people wanting to create new content? Also, this is not just about the love of creating new content but also balancing it with your money-making goals. Bob Dunn has produced a lot of content over the years in the form of written, video and audio podcasts. He is here to share his content journey and actionable tips for better content creation. 01. The Content Journey Producing content is a journey, especially when you are doing for your own websites. Now you have been writing content on bobwp website for a long time. How did this content journey start for you? What are the significant changes that you have noticed on how you approach writing content today as compared to earlier times, say five years back? 02. What to Write About Majority of folks are confused about what to write about. This topic selection is the biggest stumbling block, and a lot of people get stuck at this and produce no content at all. Any tips for quickly making the topic selection and get on with actual content writing? How does one balance content topics closer to the heart and topics that are currently viral in the ecosystem? Where do you get inspiration for future topics or things you want to write about on your websites? 03. The process of writing Now once you have topics in the clear, how do you get about actual article writing? Do you follow any specific methodology or routine? What are a few tools that help you write better content? 04. Podcast as content You have been podcasting for a long time, and podcast episodes form a big content block on your websites. How does podcast content compare with the written content? Which is more time consuming to produce, a podcast or written only content? 05. Making money from content Technically one can money from every piece of content, provided you have enough traffic. This sounds easy on paper but not in the practical online life. So, how does Bob monetize his written content? What about making money from your podcasting endeavours, how fruitful this has been so far? Bob Dunn's ToolBox Evernote is essential to organize and bookmark information. Use Zencastr to record audio podcasts and Zoom(.us) for video. Social Web Suite to manage all social media activity and posting. For SEO optimization & content tracking love Yoast SEO and Analytify. Use Liquid web for website hosting and Castos for podcast hosting. Prefer using Beaver Builder for building website layouts quickly. About Bob Dunn I have been in the WordPress space for 12 years, working online even before then. In 2007 I started dabbling with WordPress, and during the next three years got more into this ecosystem. Except for development, I have done everything like coaching, design, and training. I prefer to label myself as a content creator since I extensively blog and podcast. More: BobWPMedia / Twitter

Aug 2019

44 min

SEO health of a website is very critical. While it is a clean slate for a new website, but for an existing website, SEO audit comes into the picture to diagnose SEO health of the website. Unlike free automated SEO Audit tools, manual SEO Audit requires manual expert diagnosis and analysis. As a result, manual SEO Audit produces more actionable insights about website SEO. John Locke expertise in the manual SEO Audit process to help direct SEO efforts in the right direction. 01. Concept of SEO audit In plain words, SEO audit is about checking website health concerning Google search rankings or is there more to it? Get a free SEO audit report; this lead funnel tactic is used by a lot of agencies focussing on SEO. Even you experimented with free SEO audit where the audit report is generated by an automated tool. But you stopped that altogether and went for all manual audit process, why so? 02. The manual process of SEO audit Let’s talk about the manual process of SEO audit and not the quick automated SEO audit process. So, a client comes to you with an existing small business website. What is the first step in your SEO audit process? The next step would be keyword research and competitor(s) analysis. How do you perform that and how detailed is this process? For on-site elements and contents of the website, how deep do you go with content analysis and technical SEO? With regard to off-site elements, besides backlinks profile - are there other aspects that become part of the SEO audit? 03. Preparing an SEO audit report In which format do you deliver SEO audit report to the client? Do you attach an excel sheet or docs with supported data presentation in the form of graphs or charts? Is there one to one call or meeting to help the client understand SEO audit report better? 04. Pricing SEO audit service Besides time, creating an in-depth SEO audit report require good technical know-how about both on-site and off-site elements of the website. So, do you offer SEO audit at a fixed price or it is a custom quote depending on the website in question? Curious, how much time does it take to prepare a detailed SEO audit report say for 10 pages of a small business website? Circling back to the free SEO audit report offerings, a client questioning on why you are charging for something that I can get for free without understanding the whole process. Do you invest time explaining that this is different from automated SEO audit services or just let it go? 05. After SEO audit workflow Now that you have shared the possible SEO improvements that can be done, as highlighted by the SEO audit process. How do you handle client expectation of getting immediate results as SEO is a slow process and results takes time for sure? Client wanting your SEO services after the SEO audit report, what other services does SEO audit report funnel into for your business setup? John Locke's ToolBox Regularly use ahrefs, KWFinder, brightlocal for SEO needs. Use freshbooks for invoicing purpose in the business. Personally, use WPEngine hosting and also recommend Siteground. About John Locke

Aug 2019

47 min

Cloud hosting options for website hosting is gaining popularity in recent times. How much geekiness do you need to jump from regular shared hosting to cloud hosting? Thought of a managing own servers scares a lot of folks in this ecosystem. Making sense of cloud hosting, its complexities and processes, here is Rajendra Zore explaining it all. 01. Understanding Cloud Hosting For someone who is more accustomed to using godaddy, hostgator, siteground or maybe even WPengine for website hosting, how would you define the concept of cloud hosting? Cpanel is a common interface for shared hosting users. Moving from the traditional hosting to cloud hosting, how do you address vanishing of cpanel? Remember, a lot of options vanish here! 02. Cloud Hosting Complexities I am going to quote you here, “I want everyone to leverage the power of cloud infrastructure without really worrying about the complex processes”. Now, isn’t this too good to be true because cloud hosting and technical complexities go hand in hand? What are a few perceived complexities or problems that are often associated with the use of cloud hosting infrastructure? What are actual problems or technical complexities with cloud hosting infrastructure? 03. Cloud Hosting Management I was on RunCloud website and it read, “Managing your server shouldn't be rocket science”. Guess what, it is rocket science for someone how can at best navigate inside WordPress dashboard. What level of tech know-how is needed for cloud hosting management? Would it be correct to say, cloud hosting is more suited for folks running agencies and managing client websites as against a DIY user wanting to use for his own website? 04. Cloud Hosting Infrastructure Shared hosting providers generally have their own server infrastructure but in cloud hosting you are using server infrastructure of specific providers like linode, digital ocean, vultr, Google cloud and so on. How do you decide which one to use, isn’t this like selecting a new hosting provider all together? Do you at runcloud recommend specific cloud provider or leave it all at the user's discretion? I heard this somewhere, the future is hosting is in the cloud. Recently, Flywheel hosting went all cloud using Google cloud platform. Are we expecting traditional hosting companies to transition in cloud space or new companies are expected to take that pie? Rajendra Zore's ToolBox Use MainWP to manage all websites from one single dashboard. For website backups and migrations, use blogvault service. Appreciate Siteground hosting for their excellent customer support. Love WP Feedback for client feedback website work by Vito Peleg. About Rajendra Zore I am a college drop out. I dropped out of my final year of Computer Science. I have then worked in the non-IT sector until Aug’12 when I fi

Aug 2019

46 min

So, your agency is offering care plans to clients, which have much helped you in building a regular income stream. How about stretching the canvas and going to the next level with WordPress retainers? How does WordPress retainers offer more value to your clients, their businesses and you? More importantly, how can you pivot your offerings to a "retainer" model? Mario Peshev is here sharing about WordPress retainers and much more. 01. Concept of WordPress Retainers I believe WordPress Retainer is more than just offering care plans to clients. So, for an agency owner offering care plans, how would you stretch the canvas and explain the concept of WordPress Retainers to that type of audience? Isn’t this concept more relevant as the traditional mindset of getting just a website does not work for businesses in terms of conversions? 02. Checking client fit for WordPress Retainers Now a salon website in a small town operation is an ideal fit for care plans but not for WordPress Retainers. What type of businesses fit better in this service model? What are a few things you research on to vet a business or client for a better match with your WordPress Retainer services? 03. Services included in WordPress Retainers Care plans would be one small subset of WordPress Retainer services. What are the other primary services included in the WordPress Retainer offering? Unlike care plans with fixed price points, do you build a custom package for each client on WordPress Retainer? 04. Pricing & Selling WordPress Retainers One thing is given, WordPress Retainer involves a lot of work, and hence, price points are higher as well. So, what price points are we looking at in this regard? Since this involves business strategy and long term goals, is long term yearly commitment a norm in WordPress retainers? When compared to selling care plans, how different would be the sales pitch and approach of selling retainers to prospective clients? An an agency owner who currently offer care plans and listening to you, what three things would you recommend that will allow expansion of the care plans horizon into a full-blown retainer concept? How to get clients for retainer plans? Mario Peshev's ToolBox Gmail, slack are essential communication tools for clients and internal team. Prefer to use Asana for all project management needs. WordPress as a solid base for a lot of system, including CRM. Like MailChimp for email marketing, also like ConvertKit for future use About Mario Peshev I launched my first website in 1999 -- a Pokédex inspired by the famous anime. For the next decade, I kept hacking forum platforms, building software tools, assembling custom PC builds, translating security news for an international IT magazine. At the peak of the financial recession, I founded DevriX. I was determined to pivot in the worst possible moment, economically speaking. If you persevere and survive through this, what could go wrong after? My creative interest in writing and my background as a technical trainer helped me shape the marketing strategy and sales techniques complementing my technical know-how. This opened a separate world of opportunities for us, diving into the MarTech world,

Aug 2019

50 min

Now, something that is not visible in the front end of the website often gets ignored. Schema markup is a vital component of SEO optimization for better ranking in Google search results. Unfortunately, Schema markup is often painted as a difficult concept to grasp in the SEO ecosystem. Simplifying this concept, here is Rebecca Gill sharing about schema markup in the SEO mix and much more. 01. Importance of Schema Markup Schema markup can be an intimidating concept for a lot of WordPress users who are mostly happy with installing their favourite SEO plugin and get done with the SEO process. How would you define schema to this type of user mix in the WordPress ecosystem? While figuring out the complete SEO plan and related efforts for a website, how important is schema markup in this whole mix of SEO ranking factors? 02. Schema for Header, Footer & HTML5 Let’s start with very basic markup sections on a WordPress website like header and footer on a page. Generally, header and footer markup is added by the WordPress theme in question. But with more people using page builders for header and footer layout, I have noticed so many websites with even header and footer markup missing. Are these users confusing Google more or not helping Google enough? If we go one level down, there are semantic elements in HTML5 like section, article, aside, nav and so on. How important are these within page content? 03. Schema on a small business website Let’s take an example of a small business website, say a local salon website. So, besides the usual header, footer schema and in page content schema like an article, section and so on - what other schema elements we need to add in this specific type of website for better schema markup setup? Is there a limit to adding the number of schema elements to a specific page or it is all subjective and depends on the person in charge for SEO optimization? 04. Adding Schema to WordPress website On a WordPress website, the base schema is added by default, by a neatly coded WordPress theme. Which are few tools and plugins to add more refined schema depending on the type of website in question? Is using a plugin like schema pro more recommended or going all manual by injecting schema using JSON file via javascript code, which is your recommended method? 05. Checking the Schema markup So, I have setup and added schema markup to the website. How do I check if it is correct and valid schema markup? Is there a way to check, if the type of schema that I have added is correct or this would require expert advice and intervention? As per your experience, which are the most common mistakes people make while implementing schema markup on WordPress websites? Rebecca Gill's ToolBox SEMrush for website audits and tracking for search data. For keyword research requirement, use the KWfinder tool. Using Dynomapper for visual sitemap architecture of the website. Love using Yoast plugin for SEO configuration on WordPress sites. Screamingfrog(.co.uk) for more website information like internal linking. Like WP Engine for web hosting and website staging featu

Aug 2019

48 min

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