Leaders Sport Business Podcast

Leaders

Leaders in conversation: the biggest names in the global business of sport sit down (or stand up) with Leaders Editorial Director James Emmett.

All Episodes

Rebuilding an international race calendar through Covid | New tracks, new formats, a new future | The next set of challenges major rights holders face. Episode 95 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features a conversation with Formula 1's Global Director of Promoters and Business Relations Chloe Targett-Adams (discussion starts at 11.50). Having joined the global motorsports series in 2009 as a senior legal counsel, Targett-Adams has been a key part of both the 'old' and 'new' leadership teams at Formula 1. She worked closely with former CEO Bernie Ecclestone, and is now a driving force within the executive team, led by CEO Chase Carey, set up by Liberty Media, which completed its $4.4 billion acquisition of Formula 1 in 2017. Targett-Adams is responsible for building and maintaining Formula 1's relationships with its race promoters and the government jurisdictions within which they sit. When Formula 1 was forced to break down then rebuild its season following the outbreak of the pandemic, it fell to Targett-Adams and her team to piece together a race calendar that would meet FIA specifications, hit revenue-unlocking contractual obligations, keep promoters and governments onside, and maintain safety and security. On the conversational agenda: - The remarkable feat of rebuilding the calendar into a workable 17-race, international schedule; - The stresses, strains, challenges and pitfalls along the way, and the stakeholder tensions in play; - New circuits, new formats, and the chances of taking both forward into the future; - The return to 'normal' in 2021; - What good leadership has looked like in 2020; - The F1 of 2009 vs the F1 of now - a modern organisational overhaul for a 21st Century company.

Sep 15

49 min

Selling 750,000 tickets in a pandemic | Scenario planning and building consumer confidence | Athlete advocacy and sport as a platform for driving social change. Episode 94 of the Leaders Sport Business Podcast features a conversation with Rugby League World Cup 2021 CEO and Customer Director Jon Dutton and Terri Lynam (begins at 18:34). With just over a year to go before the tournament - still scheduled to take place to full capacity crowds in venues across England - Dutton and Lynam look ahead to the 21st September opening of the ticket pre-sale window, and explain their strategy for shifting 750,000 tickets during a pandemic. Before that, David Cushnan and James Emmett discuss the plans being made across the sports industry for the return of socially distanced fans to sports venues, and look into the gathering momentum behind the athlete advocacy movement, and sport's role as a platform for protest. On the conversational agenda: - The factors that go into designing a ticketing plan; - How Rugby League World Cup 2021 organisers intend to hit their 'aspirational target' of 750,000 tickets sold; - Balancing commercial imperatives with accessibility and inclusivity objectives amid the uncertainty of a new Covid events landscape; - Scenario planning; - Stakeholder communications and new, remote way to run major events teams.  

Aug 29

45 min

The new Netflix CMO on the business of being badass | Leaving a big job at Endeavor for a bigger one at Netflix in the midst of a pandemic | The role of the modern marketer | The marcomms challenge in sport, who's done it best, and what comes next. Episode 93 of the Leaders Sport Business Podcast features a conversation with new Netflix CMO Bozoma Saint John (discussion starts at 8:42). Saint John is one of the most impactful marketers in modern corporate America. Her resumé reads like a Fortune 500 roll call: leading marketing roles at the intersection between consumer goods, tech, and entertainment at Pepsi, Apple, Uber and Endeavor presaged her current job as CMO of streaming giant Netflix, a role she took up at the beginning of August, one week after recording this conversation for Leaders. Wherever she has gone across her career, Saint John has made a deep impression, her skill for brand storytelling allied closely to her own executive boldness and sense of personal authenticity. She is currently combining her new role with continued work on a series of podcasts co-hosted with TV journalist Katie Couric - Back to Biz with Katie and Boz - and the completion of a five-week set of digital personal and professional workshops - the Badass Workshop. On the conversational agenda: - The 'authentic self' and how to define it; bringing it to bear every day; and how you look and how you feel play into that; - The business of being badass - the what, why and how behind the workshops; - The job of the marketer and how that changed - and changed again - over the course of the pandemic; - Lessons in shutting down and starting again from Back to Biz with Katie and Boz: guests include Kara Swisher, Judd Apatow, Mary Barra, Brian Chesky, and Ashley Graham; - Zoom fatigue and communicating in the new digital-first age, and offenders who turn off mic and camera; - The chutzpah it takes to start a big new job during Covid; - What great leadership looks like today.  

Aug 18

57 min

TikTok's move into sports | The balance between commercialisation and maintaining authenticity | Benny the Bull and the Chicago Bulls' TikTok success story. Episode 92 of the Leaders Sport Business Podcast features a conversation with Harish Sarma (discussion starts at 8:47), Global Strategic Partnerships and Corporate Development at ByteDance, the Chinese parent company, for now at least, of social platform TikTok. TikTok is one of the fastest growing platforms in the world, with user numbers soaring over the course of the pandemic. As of June this year, TikTok's Monthly Active Users (MAUs) were estimated at 800 million. As the political rift between the US and China has deepened, Chinese tech firms have come under pressure from US authorities, none more so, perhaps, than TikTok. Just two weeks after Sarma joined us to record this episode, a hectic weekend of rumour, statement and politicking has seen President Trump apparently threaten to ban TikTok in the US, with ByteDance countering with an offer to fully divest the management and, crucially, data storage of its US operation to a US company. Microsoft appears to be that company and it now has 45 days to get a deal done. Sarma, who was recruited for the position at ByteDance from his role as Director of International Media Distribution at the NBA a year ago, remains focused on the development and maturation of the platform as a commercial proposition. On the agenda: - How TikTok went from Sarma's client at the NBA to his employer today; - What sport means to TikTok; - The 'show me the money' question and where TikTok could sit in the sports rights ecosystem; - How to 'do TikTok' as a sports entity, and approaches to content marketing that are working; - 'Selling out' vs making money: the fine line that any maturing platform needs to tread; - The trend for odd job titles at social media companies and what employee satisfaction looks like.  

Aug 5

52 min

What 'accelerated change' actually means during Covid | Connectivity and the new matchday experience | Start-ups to keep an eye on. Episode 91 of the Leaders Sport Business Podcast features two conversations on technology, innovation, and the route back from Covid for sport. The first is with AT&T Business Solutions Marketing Director Guy Poorman (discussion starts at 8:56) and focuses on connectivity and the enhancements to remote business operations and fan safety, security and engagement it's likely to bring. The second is with Fielding Jamieson, Strategy Director at Innovation Consultancy R/GA's Global Sports Venture Studios (discussion starts at 24:01). On the agenda: - The three pillars of business adaptation during Covid; - Bringing fans back to venues by making them feel 'connected, protected and respected'. - Is this really an era of accelerated innovation? - What the new in-venue fan experience will look and feel like; - The start-ups to keep an eye on into 2021.

Jul 14

46 min

Why digital strategy is dead | Why in-house websites are not | The long-term impacts of Covid on football. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better digital decisions. This is an exclusive, limited time offer so go to https://www.ix.co/digital-maturity-audit today to request your Digital Maturity Audit. Episode 90 of the Leaders Sport Business Podcast features a conversation between iX.co's Becki Civello and AS Roma's Chief Strategy Officer Paul Rogers (discussion begins at 7:57). Rogers is based in Boston, where the Italian club’s ownership is headquartered, and is responsible for the club’s business and international strategy as well as Roma’s media department, including its award-winning digital and social media activities globally. Rogers and AS Roma have become renowned as digital innovators, setting trends that have been picked up across football and the wider sports industry through a bold approach to content output, tone, and platform choice. On the conversational agenda: - How the lockdown affected AS Roma and the club's overnight transformation overnight into a content company and aid agency; - Fan engagement and how Covid has enforced the importance of online channels for fan engagement; - Tonal shifts, content formats, and humanising athletes; - Alignment between club strategy and digital execution and why the concept of 'the digital strategy' is dead; - The work of Roma Cares in the community; - Long-term impacts and reimagining the match day experience; - Why the ‘death of the website’ has been overstated.

Jul 10

50 min

Behind-closed-doors broadcasting | Changes to production and to fan engagement techniques | The new rights landscape. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better digital decisions. This is an exclusive, limited time offer so go to https://www.ix.co/digital-maturity-audit today to request your Digital Maturity Audit. Episode 89 of the Leaders Sport Business Podcast brings two perspectives on behind-closed-doors sports broadcasting. The rights holder view comes from LaLiga's Head of Content and Programming Roger Brosel (conversation starts at 13:36), who is in the midst of an ambitious project to broadcast every game, every day, from LaLiga's return on 11th June, to its scheduled completion on 19th July. The broadcaster view comes from Eleven Sports COO Anouk Mertens (conversation starts at 32:43), who has spearheaded a bold rights play for top tier football in her home country of Belgium during sport's enforced pause, and helped to enable new digital viewer engagement features across many of Eleven's international territories, not least in Poland, Portugal, and Belgium, where it holds premium rights. On the conversational agenda: - The new sports broadcasting protocols and what they mean for the onscreen product and the people working behind the camera; - Remote production and the working practices that are here to stay; - New camera angles, piped in audio, and virtual spectators - and why LaLiga's 'fake fans' look is deliberately inaccurate; - 'Watch together' and other digital fan engagement products; - The Leeds United 'Take Us Home' documentary that Mertens executive produced and how to make money in sports docs; - The creaking rights model and why it might be time to take a new approach to sharing risk.

Jul 7

50 min

Tennis's tumultuous route to return-to-play | US Open World and what it will mean | The possibility of consolidation among tennis's multiple stakeholder groups. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better digital decisions. This is an exclusive, limited time offer so go to https://www.ix.co/digital-maturity-audit today to request your Digital Maturity Audit. Episode 88 of the Leaders Sport Business Podcast features a conversation with USTA Professional Tennis CEO and newly named US Open Tournament Director Stacey Allaster (discussion starts at 6:19). The former WTA President has had one of the most difficult jobs in sport of late (in what is, admittedly, a crowded field), as she and her team at the USTA have battled to form a workable plan to go ahead with the US Open Grand Slam tennis tournament in its traditional slot in early September. Against a backdrop of multiple competing interests, huge financial concerns, and a public health situation that continues to rage hard around the world but especially in the US, a plan was approved just last week. On the conversational agenda: - The many barriers to a return-to-play plan and how to overcome them; - The six key questions that needed to be answered in order to create 'US Open World'; - The three tiers of exposure and the special set-up that's set to cost an extra $8 million; - The cracks in the crust of tennis's complicated stakeholder planet; - The Adria Tour and the personal responsibility that athletes should have; - The enhanced collaboration with other stakeholders in tennis and beyond, and the potential for consolidation.

Jun 26

63 min

The moment for seismic change in world football | Plugging the revenue gap with new tournament revenues | How private equity and new investment can reshape sport. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better digital decisions. This is an exclusive, limited time offer so go to https://www.ix.co/digital-maturity-audit today to request your Digital Maturity Audit. Episode 87 of the Leaders Sport Business Podcast features a conversation with Danny Sillman (starts at 11:22), the CEO of the Stephen Ross-owned football events and media company Relevent Sports, the promoter behind the International Champions Cup (ICC). The ICC was founded in 2013 and has evolved to become the preeminent annual friendly competition for European football clubs in North America and Asia. Earlier this year, Ross declared that competition needed to become more 'meaningful' in order to grow and, more pertinently for the short-term, guarantee his continued funding. To that end, in early March, Relevent looked set to announce an endorsement from European football body UEFA that would have elevated the tournament to a new status. The Covid-19 crisis put paid to that announcement, but Sillman insists that the opportunity to grow the competition and reshape the football calendar not only remains, but is bigger than ever. On the conversational agenda: - Doubling down on positioning Relevent Sports as 'the solution' for European football clubs faced with revenue shortfalls; - Partnering with leagues and clubs as a ‘content development partner’, not just an events organiser; - The LaLiga JV relationship and its coming expansion, and the replication of that relationship with other leagues; - The competitive dynamic between FIFA’s revamped Club World Cup - postponed from its launch in 2021 after UEFA's decision to move the postponed Euro 2020 to next summer - and the UEFA-backed International Champions Cup; - Making the ICC more meaningful - more competitive, with better, more compelling storylines - and doing it with the blessing of a major governing body; - What Sillman would do if he were made FIFA President.

Jun 18

55 min

Why the WNBA President became the WNBA Commissioner title a year ago | Inside the WNBA draft | The opportunity to innovate. The new normal of sports behind closed doors presents its own set of challenges to keep fans loyal and engaged. Digital specialists iX.co can help. They're offering the Leaders Sport Business Podcast audience a personalised consulting workshop with their strategy team. The interactive workshop will provide a complete overview of the market, the increased role that digital products are playing, and how to apply all of these trends to your business at this critical time. This is an exclusive, limited-time offer, so go to www.ix.co/workshop today to request your custom workshop. Episode 86 of the Leaders Sport Business Podcast features a conversation with WNBA Commissioner Cathy Engelbert (begins at 04.46), recorded on 14th May, almost a year to the day that Engelbert accepted the top job at the WNBA. She become the first holder of the 'commissioner' title at the WNBA when she joined from Deloitte, where she had enjoyed a successful 33-year career, latterly as the professional services giant's first female CEO. Later on in the podcast, David Cushnan and James Emmett are joined by iX.co Chief Commercial Officer Dave Nugent (conversation begins at 18.55) to reflect on some of the most impactful pieces of digital work put out by sports organisations during the crisis, not least the WNBA's own virtual draft event. On the conversational agenda: - Milestone moments in Engelbert's commissionership; - Showing the NFL the way with the WNBA virtual draft; - The nuts and bolts of putting on live digital events; - The opportunity to think differently, to reset, and to appeal to more fans when sport returns; - Sport's media models and how they might shift; - Innovation and what will stick when sport returns.

Jun 8

51 min

The new 'approachable' McLaren F1 | The correction coming in sports finance | The future of sports sponsorship | The Last Dance. Episode 85 of the Leaders Sport Business Podcast features a discussion with McLaren MD of Sales & Marketing Mark Waller (conversation begins at 20:28) from his home in Connecticut, USA. Waller joined McLaren in May last year, joining forces with his old friend Zak Brown, CEO of the Formula One team since 2018. Brown, who founded motorsport sponsorship specialist agency Just Marketing, had done plenty of business with Waller in the 1990s and early 2000s, when Waller held various marketing roles at global drinks giant Diageo. Waller joined the NFL in 2006 as CMO, going on to become EVP of NFL International. He retains an advisory role at the league. On the conversational agenda: - Brown's role at McLaren, how it came about, and why it's the missing piece in his career puzzle; - The new leadership culture being fostered at McLaren; - The difference partnerships can make in the fabric of the sport; - The post-pandemic future for Formula One, and for the global sports sponsorship market.

May 12

55 min

How the Jets put their NFL Draft content plan together | The enforced pause as a launchpad for radical ideas | The two-track thinking across European football. Episode 84 of the Leaders Sport Business Podcast is brought to you by Onside Law. As a gesture of help, the specialist law firm is offering a number of free sports law clinics for those grappling with issues arising from Covid-19. Request a free session here. This episode of At home with Leaders features a conversation with Chris Gargano (begins at 32:42), the VP and Executive Producer at the New York Jets. He takes us inside the content operation at the NFL franchise and reviews the recent NFL Draft, which attracted a staggering 55 million viewers over the course of its virtual broadcasts on 23rd, 24th, and 25th April. Gargano and his team produced three live shows of their own, and attempted to transpose a series of Jets draft parties into a virtual environment. Before that conversation, James Emmett and David Cushnan are joined by Onside Law Partner Jamie Singer to discuss the radical ideas gathering some momentum while live sport is on hiatus, and to analyse the varying approaches being taken to completing or discontinuing football seasons across Europe. On the conversational agenda: - The proposals for change in golf, tennis, rugby and football; - Why it’s inevitable that some European leagues will finish, and some won’t; - How the Jets took three draft parties online; - What went into the planning process, content and commercial objectives, and tech platform decision; - The learning to take forward and implement post-draft.  

May 4

53 min

The difference between leadership and management | A new dawn for the DRL | Giving autonomy vs taking control in a work from home environment. Episode 83 of the Leaders Sport Business Podcast is brought to you by Onside Law. As a gesture of help, the specialist law firm is offering a number of free sports law clinics for those grappling with issues arising from Covid-19. Request a free session here. This episode of At home with Leaders features a conversation with newly installed Drone Racing League President Rachel Jacobson (conversation starts at 17:19). The former NBA SVP of Global Partnerships became one of a small number of female presidents in sport when she started the role earlier this week. Founded in 2015, the Drone Racing League now has broadcast deals with NBC, Sky, ProSeibenSat.1 and Youku, and has put on eye-catching events in venues such as Alexandra Palace in London, BMW Welt in Germany, and Chase Field in the US. Also joining James Emmett and David Cushnan for this episode is the Leaders Performance Institute's Matthew Stone, who gives an insight into how leaders from across the sports performance world are coping with their current environments. We hear from England Rugby coach Eddie Jones, and Wall Street Journal writer and author of The Captain Class, Sam Walker (conversations start at 7:45), both of whom have been featured recently on the Leaders Performance Institute's own line of podcasts - a series of at home conversations with the biggest names from across the world of high performance. On the conversational agenda: - Knowing when and how to devolve organisational autonomy; - The difference between leadership and management; - The political leaders who have made an impact recently; - Onboarding into a leadership role during Covid-19; - The DRL's focus on innovation, its virtual product, and its STEM programme; - How David Stern and Adam Silver paved the way for Rachel Jacobson.

May 1

39 min

How sponsor brands are reacting to the crisis | The deals that have been done | The business of de-organising a global activation. Episode 82 of the Leaders Sport Business Podcast is brought to you in partnership with Onside Law. As a gesture of help, the specialist law firm is offering a number of free sports law clinics for those grappling with issues arising from Covid-19. Request a free session here. Joining James Emmett and David Cushnan for this episode is Coca Cola's VP of Global Sports & Entertainment Partnerships Ricardo Fort (conversation begins at 21:04). Fort began his marketing career at Unilever in his home country of Brazil in the early 1990s. He joined the Coca-Cola Company as a brand manager for Sprite in Brazil in 1998 before working his way up the marketing ladder. He left the company in 2011 for stints at Danone and Visa, before returning in 2016 to head up Coca-Cola's global sponsorship efforts from its headquarters in Atlanta. On the conversational agenda: - Scaling down or turning over marketing activity for public service messaging around the world; - Inside the process of postponing Tokyo 2020; - How the new Olympic deal alongside Chinese dairy brand Mengniu came about; - The history of sports sponsorship and how Coke has been a pioneer; - How best to approach the company with partnership ideas.  

Apr 26

57 min

The financial imperatives for finishing league seasons | The slow return to activity in China | How to plan for a comeback. Episode 81 of the Leaders Sport Business Podcast is brought to you in partnership with Onside Law, specialist lawyers providing solutions to the sports industry from offices in London, Geneva, and Sydney. Onside Law are conscious of the pressures many in our industry are facing and, as a gesture of help, they are offering a number of free sports law clinics for those grappling with issues arising from Covid-19. Request a free session here. Joining David Cushnan, James Emmett, and Onside Law's Jamie Singer for this episode are football finance expert Ian Dixon (conversation begins at 22:26) and senior sports media executive Sam Li (conversation begins at 35:05). Dixon is the former Managing Director and Analytical Head of EMEA and APAC Infrastructure & Project Finance Group at Fitch Ratings. He was worked on financing projects across top tier sport, and notably structured the stadium bond financing for Arsenal in the mid-2000s while at Ambac Assurance. Li is Head of International Business Strategy at Sina Sports, and has been instrumental in the evolution of the Weibo-affiliated entity into one of China's most active and engaged sports events and media platforms. On the conversational agenda: - How and when paused sports leagues could come back; - The legal and financial challenges associated with discontinuing; - The slow return to activity in China's sports and events economy; - How to plan for a comeback without knowing when that will be.

Apr 21

54 min

Asif Kapadia’s Diego Maradona viewed through sportsbiz goggles | The BBC’s Italia 90 semifinal coverage under the microscope | Where esports is plugging the gap left by the lack of live sport. Episode 80 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features a conversation with Neville Upton, founder and president of esports events and production company Gfinity, and Onside Law founding partner Simon Thorp (discussion starts at 18:58). On the conversational agenda: - How esports is helping to plug the programming gap; - The different approaches being taken by traditional rights holders and athletes moving into virtual sports; - The extra activity, audience, and engagement and if, when, and how it's translating into revenue; - The specifications and resource needed to set up virtual events; - The short-term impact and opportunities, and the long-term legacy for esports.

Apr 17

47 min

The creative options for bringing live sport back | Athletes in isolation | An ecosystem built on quicksand. Episode 79 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features conversations with Wasserman EVP Circe Wallace (discussion starts at 11:44) and Trinity Sports Management Director Andrew McQuaid (discussion starts at 28:48). West Coast-based Wallace is one of the most influential action sports agents in the business. A former athlete herself, her client roster includes the likes of Torah Bright and Travis Rice, and she has become an increasingly prolific documentary producer. London-based McQuaid runs Trinity Sports Management, an event management and talent representation agency. He represents the likes of Nicolas Roche and Owain Doull in cycling. On the conversational agenda: - How athletes are dealing with their own periods of isolation; - The financial distress to come in cycling; - The fate of the Tour de France this year; - Full Catastrophe Living - the mindfulness stress reduction programme Wallace is using to mitigate the anxiety of the pandemic; - How sports marketing will be different on the other side of the crisis; - Why innovation will be stifled; - Hot Nife - and how Wallace combines life as an agent with life as a California cannabis entrepreneur; The importance of integrity, honesty and accountability in athlete representation.

Apr 10

43 min

The athlete sacrifice conundrum | The mechanisms protecting sports teams and leagues | When and where the goodwill will run out. Episode 78 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features conversations with Triple S Sports and Entertainment MD Paul Stretford (discussion begins at 20:09) and Onside Law Partner Jamie Singer (discussion begins at 4:55). Speaking just hours before the Premier League announced it would be consulting its players on a potential 30% pay cut or deferral in the face of mounting public and media pressure, Stretford, whose agency represents the likes of England footballers Wayne Rooney and Harry Maguire, was happy to address what he sees as a mishandled process and a lack of understanding of the contribution many footballers are already making. Singer, meanwhile, gives an overview of the conversations he and his team are having with a range of rights holders looking to protect themselves in uncertain times and no clarity on when or where sports events might be able to restart. On the conversational agenda: - What force majeure is and how it can - and can't - protect sports organisations; - Collaboration, practical solutions and how to protect yourself now; - When the point is that the goodwill will wear thin; - How a player representation business that relies on personal contact keeps going; - The players' perspective in the argument over pay cuts. Stay safe, keep in touch.

Apr 3

46 min

Building and selling a hundred million dollar company | The emotional impact of years of striving towards an exit | The responsibility and solace of sports ownership | Cost cuts and rescue packages across sport. Episode 77 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - sees David Cushnan and James Emmett chat to Sydney Kings owner Paul Smith (conversation starts at 8:29). Paul founded and grew Repucom into one of the most trusted sports media measurement and consultancy businesses before selling it to Nielsen in a deal reportedly worth $195 million in 2016. After returning to his homeland of Australia, he took a majority ownership stake in National Basketball League (NBL) side the Sydney Kings through his Total Sport & Entertainment (TSA) agency before taking full control in March 2019. On the conversational agenda: - Thrills and spills at the SportAccord Convention in Sochi in 2015; - The journey of building Repucom into a saleable asset and the ultimate deal with Nielsen; - The emotional cliff post-sale, and the path through it; - Leading differently; - What team ownership can mean for an owner; - The Sydney Kings and the Sydney Flames and why basketball is under exploited in Australia; - The dynamics of taking action in a vacuum of leadership; - The end of the traditional rights model and the beginning of sport taking control of its own destiny. Let us know what you'd like to talk about and who you'd like to hear from on At home with Leaders. @JamesEmmett and @DavidCushnan on Twitter. Thanks again to Onside Law for their support for this podcast. Stay safe, keep in touch.

Apr 1

54 min

Getting through Coronavirus | The great calendar reshuffle | The surge in live streaming | The opportunity in esports. Episode 76 of the Leaders Sport Business Podcast sees former BBC Sports News Correspondent Richard Conway (conversation starts at 7:41) and The Esports Observer CEO Chris Hana (26:06) talk via crystal clear internet connection to James Emmett and David Cushnan for another episode of At home with Leaders. On the conversational agenda: - How Richard coped with Coronavirus; - The media coverage of the fallout; - How sport is responding; - The surge in live streaming and the opportunity inherent in it; - Where the real engagement in esports is; - How 'traditional' sports organisations should be approaching esports now; - Do more eyeballs mean more dollars in the virtual world? - How to get an esports grounding during Corona-lockdown. Let us know what you'd like to talk about and who you'd like to hear from on At home with Leaders. @JamesEmmett and @DavidCushnan on Twitter. Stay safe, keep in touch.

Mar 27

55 min

Sports rescue packages | Gamifying archive content | How to run an organisation remotely. Episode 75 of the Leaders Sport Business Podcast sees former Jockey Club CEO and current board member of the EFL and the Roundhouse Simon Bazalgette (conversation starts at 10:06) and FIFA Chief Commercial Officer Simon Thomas (conversation starts at 28:48) chat down their line to James Emmett and David Cushnan for another episode of At home with Leaders. On the conversational agenda: - The £50 million rescue package for the EFL; - Advice for leaders on how to run an organisation as an abstract concept rather than a location; - The difference between sport and arts in this crisis; - How sports entities are mucking in to help; - WorldCupAtHome and the challenge of carving out, packaging, and gamifying archive content; - Managing FIFA's partners through the crisis; - The implications of UEFA's Euro 2020 postponement. Let us know what you'd like to talk about and who you'd like to hear from on At home with Leaders. @JamesEmmett and @DavidCushnan on Twitter. Stay safe, keep in touch.

Mar 24

46 min

The greenshoots of recovery in China | Tips and insight from China's quarantined workforce | The situation in Australia | The Australian Open's bushfire relief work. Episode 74 of the Leaders Sport Business Podcast sees Red Lantern's Head of Content Victor Lin (conversation starts at 10:25) and the Australian Open's Head of Digital Strategy Finn Bradshaw (conversation starts at 34:04) chat down the line to James Emmett and David Cushnan for another edition of At Home with Leaders. Based in Chengdu in China's Sichuan province, Lin leads digital media agency Red Lantern's content team, delivering services for western sports entities looking to drive engagement with Chinese consumers. Clients include Wimbledon, Formula 1 and Premier League side Liverpool. Based in Melbourne, Bradshaw joined the Australian Open from Cricket Australia last year, and led the tennis tournament's digital department to a record year in 2020, in the midst of the wildfires that devastated swathes of the country, and just a few weeks before the global COVID-19 outbreak began to wreak its own havoc. On the conversational agenda: - The slow return to normality in China; - Living and working through quarantine - how to do it; - The social media trends from China's lockdown period and why they're not what you would have expected; - How to drive engagement with sports fans without live product; - Dealing with the bushfires at the Australian Open; - Contingency planning and building up a communications ‘trust bank’; - Muddy rain; - Getting the tone right for the downtime. Let us know what you'd like to talk about and who you'd like to hear from on At Home with Leaders. @JamesEmmett and @DavidCushnan on Twitter. Stay safe, keep in touch.

Mar 22

53 min

The sports industry faultlines exposed by COVID-19 | Brand purpose in times of crisis | Jean-Claude Biver on passion, emotion, and status. Episode 73 of the Leaders Sport Business Podcast sees James Emmett and David Cushnan talk to Kate Bosomworth about the COVID-19 crisis and its ramifications on sport before introducing a recording of Kate's session with Hublot Chairman Jean-Claude Biver from the Leaders Sport Business Summit in October (session starts at 26:42). Kate, a former Sport England board member, sports marketing agency CEO, and CMO of M&C Saatchi, helmed a typically energetic discussion with Biver, a legend in the luxury brands world and the man credited with transforming the fortunes of Tag Heuer and Hublot through a savvy and committed marketing strategy. The discussion roamed fluidly from piercing business and marketing advice, to approaches to interpersonal skills and instinct, by way of colourful anecdotes about Diego Maradona. On the conversational agenda: - Biver's first job as a charismatic but useless watch salesman; - The point of passion at work; - Why you don't buy a watch to tell the time; - Why Diego Maradona always wears two watches; - Sports marketing and the power of emotional connection.

Mar 19

55 min

Mentorship and role models | Imposter syndrome and professional confidence | The importance of reflection. Episode 72 of the Leaders Sport Business Podcast features conversations from in and around the Leaders Meet: Diversity events on women in sport from 6th March with Liz Nicholl (conversation starts at 5:31), CEO of the International Netball Federation, and Becca Valle (conversation starts at 21.23), Head of Marketing at the New York Knicks. Nicholl, speaking at the live-streamed, behind-closed-doors event in London last week, was elected as the President of the International Netball Federation last year. A former netball player herself, Nicholl had two stints as the CEO of the All England Netball Association in her early career, before joining UK Sport in 1999, and serving as CEO of the government agency responsible for investing in Olympic and Paralympic sport in the UK from 2010 to 2019. Valle, speaking from her office at Madison Square Garden after the New York Leaders Meet: Diversity event was cancelled due to the coronavirus, joined the New York Knicks as Head of Marketing in 2017, having previously held executive positions at advertising giants BBDO and Ogilvy & Mather. On the conversational agenda: - Approaches to mentorship and role models; - Imposter syndrome and growing confidence; - Professional journeys; - Asking and giving advice; - The importance of reflection.

Mar 12

46 min

Under the hood of the NFL. Episode 71 of the Leaders Sport Business Podcast features a conversation with SportsBusiness Journal NFL reporter Ben Fischer. On the agenda: - The NFL's business and political wins in 2019; - The CBA negotiations, what they mean and how they're going; - What to expect in the year ahead; - The XFL and its chances of success.

Mar 5

38 min

Under the hood of the boxing business | Manchester City's FFP penalty | Fun With Balls and squash. Boxing business heavyweights Lou DiBella, Joe Markowski, and Stephen Espinoza were joined by FuboTV Chief Strategy Officer for a spiky panel on the state of the boxing industry at the Leaders Sport Business Summit in New York in May (conversation starts at 13:56). Harvard law graduate DiBella spent 11 years building HBO into America’s go-to boxing platform before becoming an independent boxing promoter in his own right with DiBella Entertainment in 2000. Espinoza is President of Showtime Sports. He began his career while still at law school working for renowned sports agent Leigh Steinberg. He represented Oscar de la Hoya and Mike Tyson before becoming lead counsel for Golden Boy Promotions. Since joining Showtime in 2011, Espinoza has delivered the three highest grossing pay-per-view events in TV history : Mayweather Canelo in 2013; Mayweather Pacquiao in 2015; and Mayweather McGregor in 2017. Markowski is EVP of North America for DAZN. He led the pure-play sports streaming service’s Japan business before moving to the US in 2018 to do similar in North America. In the US, DAZN has high profile agreements with Matchroom Boxing, Canelo, and Gennadiy Golovkin and has moved into the boxing market with a subscription model and a pugnacious advertising campaign declaring that pay-per-view is dead. On the agenda: - Is pay-par-view dead? - What is DAZN's boxing model in the US and can it work? - The general health of boxing in the US; - Wilder vs Joshua and how it might work;    

Feb 21

49 min

Changing a culture at British Cycling | The Premier League's new £2bn, six-year Scandinavian deal | A new buzz around Wimbledon's sustainability plans. British Cycling CEO Julie Harrington is the guest on episode 69 of the Leaders Sport Business Podcast (interview starts at 8:28). Harrington joined British Cycling in May 2017, replacing Ian Drake at the helm of one of British sport's most successful National Governing Bodies, but one in need of governance reform following successive investigations into anti-doping procedure and workplace culture. Harrington took on the role having been Group Operations Director at the FA since 2011, running both Wembley Stadium and St George's Park. Prior to working for the FA, Harrington spent nine years with the Northern Racing Group as operations director. Harrington has also worked in senior marketing roles for brands such as British Airways, Whitbread, and Carlsberg-Tetley. Harrington sat down with Leaders during a break at Global Sports Week in Paris, where she was speaking on the subject of sport and urbanism. On the conversational agenda: - How Harrington has gone about building a new integrity and compliance function within British Cycling; - "Three years of flying the plane, while trying to fix the plane;" - The challenges she has encountered during the change process and her advice for other leaders with a mandate for reform; - Her route into the sports industry and why working for a brewery in sports sponsorship felt like too much like hard work; - Imposter syndrome, Gareth Southgate's killer question for Harrington on her FA recruitment panel, and her advice for how to crack an interview for a big job.  

Feb 10

48 min

David Cushnan and James Emmett are in Abu Dhabi to wrap up two days of the Leaders Sport Business Summit in the capital of the UAE, including interviews with Sheffield United owner HRH Prince Abdullah bin Musaad bin Abdulaziz Al Saud and Abu Dhabi Cricket CEO Matthew Boucher, and discussion around the developing sporting investment strategies across the MENA region, innovation in golf, cricket and esports, and word of a potential new football investor taking a City Football Group-style portfolio approach to club acquisition. More reflections on the summit can be found here.

Jan 23

56 min

Listen in on a conversation between Facebook and DAZN. Facebook's Director of Global Live Sports Partnerships and Programming Peter Hutton sat down for a conversation with DAZN Executive Chairman John Skipper in front of a main stage audience at the Leaders Sport Business Summit in London in October (conversation begins at 4.28). Unscripted, unfiltered, and unmoderated, the session provided a unique insight into the minds of two of the executives - and two of the organisations - doing most to shape the future of sports broadcasting. The two men have had their hands at the wheel of the sports media industry through decades of unprecedented growth - Hutton in leadership positions at Eurosport, MP & Silva, Fox Sports International and ESPN Star, and Ten Sports, and Skipper through a storied career at ESPN. They now find themselves shaping the strategy and execution of the sports broadcasting operations at two organisations that promise to change the fundamental model of sports content distribution and consumption. At Facebook, Hutton insists the sports play is as a "business solutions provide". DAZN, meanwhile, is a "pure play OTT streaming service" and Skipper says proudly that its intention is "absolutely to disrupt the current world of pay-TV hegemony over sports rights". On the conversational agenda: - How they find themselves in their current roles; - The key differences between Facebook and DAZN and the 'traditional' sports broadcasters; - The rights landscape, who's buying what, and why; - The rise of Google, Facebook, and Amazon; - The funding and monetisation models of the future; - Changing consumer demands and how to meet them with new technology.  

Jan 9

49 min

James Emmett and David Cushnan are joined by SBJ Publisher and Executive Editor Abe Madkour to reflect on a busy Leaders Sport Business Summit, with discussion around John Skipper and DAZN, Peter Hutton and Facebook, sports content trends, the NFL, the latest stadium technology and other highlights. Also includes an interview with W Series driver Sarah Moore.

Oct 2019

40 min

Everything you need to know about where to go, what to see, who to hear from, and what to do after that at day one of the Leaders Sport Business Summit, 2019, at Twickenham - 9/10/19.

Oct 2019

10 min

Everything you need to know about where to go, what to see, who to hear from, and what to do after that at day one of the Leaders Sport Business Summit, 2019, at Twickenham - 8/10/19.

Oct 2019

11 min

Wimbledon Head of Communications, Content, and Digital Alex Willis in conversation with her mentor, IBM Global Markets CMO Caroline Taylor. Episode 63 of the Leaders Sport Business Podcast features the first instalment in a new mini-series of podcasts: Me & my mentor - a series of conversations that get to the heart of mentor-mentee relationships across the sports industry. A recurring theme in the Leaders Meet: Diversity series, mentorship is acknowledged as an increasingly effective personal and professional development, though one that is only scantly understood. In this first episode, Wimbledon's Alex Willis talks to her mentor, Caroline Taylor OBE, CMO of Global Markets at IBM, a long-time Wimbledon sponsor (conversation begins at 13:07). Willis is one of the leading lights in a new generation of sports industry digital and marketing specialists. She began her career as a journalist, before joining the All England Lawn Tennis Club, initially as Digital Content Editor, in 2011. Taylor is an international marketing expert, and currently looks after IBM's global marketing function. She first joined the computing giant in 1997, and has played an active role in the evolving mentoring programmes within the organisation. She currently maintains 18 formal mentorship relationships. On the agenda: - What mentoring means; - How the mentoring relationship works in practice; - The concept of reverse mentorship; - Confidence, where it comes from, and permission to be believed in; - The difference between mentoring men and mentoring women; - Why your significant other isn't necessarily the most effective mentor.

Oct 2019

47 min

***Special Offer Alert*** We're offering 19% off passes to Leaders Week to any woman who wants to attend the summit this year, as part of our commitment to championing a more inclusive sports industry. We also want to recognise male executives who share this commitment, and will extend the discount to any man who books on with a woman. Just visit https://leadersinsport.com/leaders-week-london/buy-your-pass/ and use the code LEADERSPODCAST when prompted. Episode 62 of the Leaders Sport Business Podcast features a conversation with M&C Saatchi CMO Kate Bosomworth (interview begins at 12:50). Bosomworth founder her own PR agency, KTB PR, in 2003 and through a growth based acquisition and merger strategy, sold the agency first to the Writtle Group in 2012 to take over Speed Communications, then for a second time to AIM listed Mission Marketing Group in November 2014, developing a strong reputation for PR and communications strategy work across rights holder organisations and FMCG brands. A board member at Sport England from 2013 until this year, Bosomworth spearheaded the breakthrough 'This Girl Can' campaign, which launched in 2015 and is responsible for inspiring three million women and girls in the UK to take up physical activity. She joined M&C Saatchi in January 2018, swapping the sports industry for the advertising world. On the conversational agenda: - The evolution of the M&C Saatchi culture and why entrepreneurs have been invited into the agency; - Her brief as CMO: diversifying the client portfolio and confounding assumptions; - Why the Coca-Cola Premier League campaign was ‘joyous’ - This Girl Can: the real impact of a breakthrough campaign, what it needs to do next and why it needs to keep its edge; - The f*ck yeah-ometer and how it works; - The surge of momentum behind women’s sport and the milestones that have marked it; - The work that still needs to be done in the drive towards parity; - Advertising industry vs the sports business – the parallels; - ‘Who is not in the room?’ – the question that any organisation needs to ask itself; - Why visionary change-makers are required at the top of sports organisations; - Motivations, role models, and mentors.

Sep 2019

56 min

As Luck would have it: How Carabao intends to become the number one energy drinks brand in the UK | The UK launch of the Athletic and its role as a paid-content market test | Big moves for Delia Bushell, Joanna Adams, and Jaymee Messler. Episode 61 of the Leaders Sport Business Podcast sees James Emmett and David Cushnan discuss the UK launch of the Athletic, its role as a litmus test for non-live paid sports content; and the new roles for industry innovators Delia Bushell, Joanna Adams, and Jaymee Messler; before introducing a conversation with Intercarabao CMO John Luck (at 16:27). Luck joined the energy drinks company in 2016, following stints in the marketing teams of Coca-Cola, Time Out, and Duchy Originals among others. Part of a small team tasked with launching the Thai brand in the UK market, Luck has overseen almost every aspect of Carabao's initial UK launch to its position, just three and a half years later, as the seventh biggest energy drinks company in the UK and stocked in every major retailer. The brand is a giant in its native Thailand, where it is a $2 billion listed company and the market leader by some distance from Red Bull. Its ambition, which Luck is attempted to facilitate, is to become number one in every market it operates in. Part of how it intends to do that is through sports sponsorship. On the conversational agenda: - The process of launching an FMCG product in the UK in an ultra-competitive sector, from product through to positioning through to marketing platforms; - Why Carabao has succeeded where the 700-plus energy drinks brands that tried to launch in the UK before it failed; - Aed Carabao, the 'Thai Bob Marley' who founded the product; - The nuts and bolts of Carabao's sponsorship deals with Chelsea and the EFL; - Why the Carabao Cup draws will remain a staple of the brand's impactful activation arsenal; - The three lessons Luck has learned about sports marketing since joining Carabao.    

Aug 2019

57 min

The Premier League in China | Tencent and PP Sports spend big on NBA and Premier League rights | Sky Sun on Fosun's ambition for Wolves | Rowan Simons on the model for growth in Chinese football | Scott O'Neil on making the most of an NBA trip to China | David Nivelle on the challenge and achievement of a FIBA World Cup in China. The Leaders Sport Business Summit rolled into China for a third annual edition this July, hosted, for the first time, in Shanghai, and coinciding with the Premier League's Asia Trophy visit. Leaders Head of Content David Cushnan was on hand to capture some of the sights and sounds, lining up a quartet of conversations behind the scenes of the two-day event. On the agenda: - Sky Sun (15:44) - The Wolverhampton Wanderers Director on ownership group Fosun International's ambitious five-year plan for the club; the launch of a new club megastore in Shanghai and 400 branded products to go with it; and the lifestyle brand vision that would put the Wolves brand alongside the likes of the New York Yankees. - Rowan Simons (21:28) - The China ClubFootball Founder on football culture in China and the dangers of putting international brands before the growth of the game. - Scott O'Neil (29:36) - The Harris Blitzer Sports & Entertainment CEO on making the most of an executive trip to China, how to take learnings and leads back to the US; and what the remarkable offseason of NBA player movement means for the Sixers. - David Nivelle (42:03) - The Head of FIBA Marketing on gearing up for the FIBA World Cup, the first global, multi-city event to be hosted by China.

Jul 2019

47 min

The NFL in London | Leaders in Shanghai. Alistair Kirkwood has been the MD of NFL UK since 2006, and was a key member of the senior executive team that brought the first league game to London in 2007. In episode 59 of the Leaders Sport Business Podcast, Kirkwood reflects on the growth the league has undergone internationally over the course of his career, explains the why and how the league is launching the 'NFL Academy' in north London, and gives a firm response to the oft-repeated question: when will the NFL launch a franchise in London? Elsewhere in the conversation: - Inside the NFL's UK office; - Building the calendar out into the off-season;- The NFL Academy - what, where, who, how and why - inspired by the fact that the league will be playing in Tottenham into the next decade;- Teaching NFL values, as well as American football skills'- The new Tottenham stadium and why the NFL-spec build will be transformative for the league's future visits to London'- The current thinking on the NFL's ambitions to operate a franchise from London;- NFL fandom in the UK, and why if you're over 30, you're not between the NFL's crosshairs.

Jul 2019

44 min

Running Wimbledon | Broadcasting the Women's World Cup | Not broadcasting the Cricket World Cup. Philip Brook (conversation begins at 19.27)  is the Chairman of the All England Lawn Tennis Club, host of the annual Wimbledon tennis championships. Brook will leave his position, one of the most influential in world tennis, after nine and half years as chairman after this year's championships this summer. In episode 58 of the Leaders Sport Business Podcast, Brook welcomes James Emmett to the boardroom at the AELTC for a discussion on the milestone moments of his tenure, what comes next for him, for the club and the tournament, and the state of world tennis. On the conversational agenda: - Why, with the tournament two weeks away, he's not very busy at all; - The new roof on number one court - what, why, how, and who it will benefit; and what else is new for this year; - The 50 other weeks of the Wimbledon year; - 73 acres of new land - what to do with it, and why the journey to the tennis club is likely to change in the future; - How the £63.75m Wimbledon Park Golf Club deal was done; - What he believes his legacy to the club, and to grass court tennis will be; - The regrets of his tenure, and why he thinks tennis isn't necessarily better off on a global level than when he started; - What needs to happen for the major stakeholders in tennis to work together with greater cohesion; - Hosting the Royal Box; how to keep the great and the good in check.  

Jun 2019

57 min

Val Ackerman has been the Commissioner of the Big East college conference since 2013. In episode 57 of the Leaders Sport Business Podcast, she gives Leaders Editor-at-Large James Emmett her College Sports 101, before discussing: - The hows and whys of schools moving from one conference to another; - The compensation debate, its fragility and complexity; why college athletes aren't paid; and why we could be a few years away from major change; - The Big East revenues - where they come from, and where they go; - The growth of women's sport - Male-to-female mentorship and David Stern's ongoing influence on Ackerman's career; and why men have such an important role to play in the development of women's careers in the sports industry; - How to learn from other leaders' style, without being imitative; - The many ways of being a mentor; - Why young sports executives need to be aggressive but patient.

Jun 2019

45 min

Monumental by name, monumental by nature | NHL vs NBA ownership | esports | gaming | the family business | new OTT models | sports betting | international acquisitions. Zach Leonsis (interview starts at 7.59) is SVP of Strategic Initiatives and GM of Monumental Sports Network, and his influence and interest extends across the group's growing suite of assets, which includes the Washington Wizards NBA team, the Washington Capitals NHL team, the Washington Wizards WNBA team, and Capital One Arena. The group, owned and helmed by Zach's father Ted, also has interests in esports, American football, and broadcast media, and it is on the development of these new, growing businesses that Leonsis junior aims most of his focus. In 2016, Leonsis spearheaded the transformation of Monumental Sports Network, the regional network co-owned by Monumental and NBC, from an ad-based blogging platform into a subscription model direct-to-consumer comprehensive broadcast product. A huge investment in programming has led to significant uptick in subscriptions. Leonsis sat down with Leaders at SBJ's CAA World Congress of Sport, at which he was picking up a 40 Under 40 award, earlier this month. On the conversational agenda: - The breadth and scale of the work he's involved in at Monumental; - Winning the Stanley Cup for the first time with the Wizards last year; - The differences between operating NBA and NHL franchises; - The 'wild journey' he's on with Monumental's investments in esports - including Fortnite publisher Epic Games; - Unorthodox subscription bundles and the new OTT models esports is inspiring; - Sports betting, the opportunity, the challenges, and the misconceptions; - His experience working alongside Owner, CEO and father, Ted Leonsis; - His thoughts on sports ownership, and the chance of a Monumental acquisition outside the US.   p.p1 {margin: 0.0px 0.0px 13.0px 0.0px; line-height: 17.0px; font: 13.0px Geneva} p.p2 {margin: 0.0px 0.0px 13.0px 0.0px; line-height: 17.0px; font: 13.0px Geneva; min-height: 17.0px} li.li1 {margin: 0.0px 0.0px 13.0px 0.0px; line-height: 17.0px; font: 13.0px Geneva} span.Apple-tab-span {white-space:pre} ul.ul1 {list-style-type: disc}

Apr 2019

38 min

From Maple Leaf Sports & Entertainment to Real Madrid | The challenges of change management | Staffing out, staffing up, and building agency capability | The scope of 6-star experiences and a rethink on ticket prices Episode 55 of the Leaders Sport Business Podcast features a conversation with Real Madrid Global Head of Partnerships David Hopkinson (starts at 9:40). The Canadian joined the Spanish footballing giants from Maple Leaf Sports & Entertainment in the summer of 2018, having spent almost 25 years at his hometown sports organisation, latterly as Chief Commercial Officer. Appointed to lead the Real Madrid commercial team into a new era, Tim Leiweke, under whom Hopkinson had worked at MLSE, had the following words to say upon Hopkinson's move to Europe: "Seldom in your life do you run across someone as bright, vibrant, energetic and entrepreneurial as [Hopkinson]. He has a personality that doesn’t just light up a room. He can set a room on fire. “Real Madrid is as big a brand as there is in our industry. Normally you’d have a hard time finding someone who could make it better. They just did.” On the conversational agenda: - From Maple Leaf Sports & Entertainment to Real Madrid - the good, the bad, the ugly, and the unexpected; - The challenges of change management at one of Europe's traditional sporting giants; - Selling partnerships with no Ronaldo and no silverware; - Partner acquisition approaches: shotgun style vs rifle shot; - Building agency capability into the Real Madrid commercial team; - Partner access and working with player agents; - The trend for 6-star in-stadium experiences and why the Bernabeu's €550 million renovation provides a huge opportunity.

Apr 2019

39 min

Why Chris Kermode's position is up for grabs at the ATP | Sport's most innovative hospitality experiences | MD Steve Elworthy (19.50) on preparing for the ICC Cricket World Cup 2019 | How to motivate an events team to peak for delivery | Dealing with conflicting stakeholder interests. Episode 54 of the Leaders Sport Business Podcast sees David Cushnan and James Emmett examine the ATP's player-driven decision not to extend Chris Kermode's tenure as Executive Chairman, before a discussion on the new Formula E race in London breaks out into some thoughts and examples of the best and most innovative hospitality experiences in sport. Later, ICC Cricket World Cup 2019 Managing Director Steve Elworthy (19.50) joins James for a conversation on his preparations for the upcoming tournament. A former international cricketer for South Africa, Elworthy joined sport's executive ranks not long after hanging up his playing boots. The upcoming competition, which will take place in England and Wales from 30th May to 14th July, is the sixth major cricket tournament Elworthy has been involved in running. On the conversational agenda: - How Elworthy went from competing in major tournaments to running them; - The mistakes he's made along the way and how they've informed his management style; - Moving his team from planning to delivery mode and how he motivates them to peak when it matters; - Organisational structure and how to hit deadlines in a coordinated manner; - Dealing with the conflicting demands of various stakeholder.  

Mar 2019

57 min

Where have all the CEOs gone? | Recruitment and how to do it | CVC's investment in rugby | Qatar's preparations for the Fifa World Cup | Balancing innovation with heritage | How to bring about organisational change. Episode 53 of the Leaders Sport Business Podcast sees David Cushnan and James Emmett discuss the unprecedented number of vacancies at CEO level across key rights holder organisations in UK sport, before handing over to former AELTC and RFU CEO Ian Ritchie (at 17:43) for a more informed opinion. Searches are underway for the CEO role at the Premier League, the EFL, the FA, UK Sport, and the BOA among others. Ritchie ran the Wimbledon tennis championships in his role as CEO of the AELTC from 2005 to 2012, and was then hired to lead the RFU as it built towards the 2015 Rugby World Cup in England. He stepped down in 2017, and is now Chairman of Premiership Rugby, the top tier domestic rugby union league in England. He sat down for a conversation for the podcast on a visit to Qatar, where Ritchie had been sharing his experiences of preparing for major events with a group of local executives involved with preparations for the Fifa World Cup in Qatar in 2022. On the conversational agenda: - Qatar's preparations for 2022 and how Ritchie would handle Fifa as a stakeholder; - The CVC-Premiership Rugby deal, how it went through, and what it will mean for the league and its teams; - Pressure moments at the RFU, preparing for England 2015, and the process that led to Head Coach Stuart Lancaster leaving; - Innovation vs heritage and how Wimbledon gets it right; - Recruitment, culture, and organisational change.

Mar 2019

53 min

Disruptive forces across sports broadcast | GB Basketball's UGC ban | ESPN & Second Spectrum's 'Full Court Press' | CBS' Super Bowl production under the microscope | Mycujoo and its founders in profile. Episode 52 of the Leaders Sport Business Podcast is a sports broadcast disruption special, with David Cushnan and James Emmett analysing a handful of the issues at the top of the sports broadcast agenda before introducing a discussion (at 17.07) with Joao and Pedro Presa, the Portuguese twins who co-founded Mycujoo, a user-generated content (UGC) football streaming platform with realistic ambitions of building the single largest football community in the world. On the conversational agenda: - What is Mycujoo and what's in the name; - The business model and how it's evolved; - JustinTV, Twitch, and LinkedIn - inspirations and models; - The journey from tech service provider to tech media company; - Building a football community through long-tail content and what 200 million interactions a year means; - Why Brazil, Indonesia, Thailand, Portugal and the US have proved the strongest markets; - Japan's Nadeshiko League - a Mycujoo case study; - How the twins lead together; - How to recruit and build as a start-up, and why Amsterdam is the perfect base.  

Feb 2019

60 min

48-team World Cup | Sport as a political tool | Bringing the razzmatazz to cricket | Keith Pelley’s vision for consolidation in golf | Taking the Giro d’Italia abroad | Why Arsenal’s deal with Visit Rwanda makes sense | Digital storytelling and branded content with the ICC, Hilton, and Lewis Hamilton | Global opportunities for women’s football. Episode 51 of the Leaders Sport Business Podcast sees David Cushnan and James Emmett reflect on a busy two days at the Leaders Sport Business Summit in Abu Dhabi, featuring interviews with: Paolo Bellino (19.39), CEO of RCS Sport on:   - Merging the Dubai Tour and Abu Dhabi Tour to form the UAE Tour;   - The Giro d’Italia as a destination marketing tool;   - The Giro’s visit to Israel and what it meant   - Why a potential start in Japan was ruled out at the last minute;   Peter Silverstone (33.29), Commercial Director of Arsenal FC:   - On the myths around Arsenal’s sponsorship with Visit Rwanda;   - Why the partnership is working for Rwanda already  

Jan 2019

59 min

Behind-the-scenes at Leaders Meet: Innovation | Ted Leonsis' warning on sports betting | Sheila Johnson (5.20) on diversity and the WNBA | Kristin Bernert (28.30) on enhancing the experience at MSG. Episode 50 of the Leaders Sport Business Podcast lifts back the curtain on the Leaders Meet: Innovation event at BAFTA in London on 17th January and features conversations with Monumental Sports & Entertainment Co-Owner and Vice-Chair Sheila Johnson, SBJ basketball writer John Lombardo, and Madison Square Garden Company SVP of Business Operations Kristin Bernert. On the agenda: - The NBA's approach to sports betting; - Sheila Johnson on opening the doors for women and people of colour in sport; - The future prospects of the WNBA; - How the World's Most Famous Arena remains so famous; - Celebrity outreach programmes for the Knicks' front row.

Jan 2019

51 min

Meet the power-brokers behind Abu Dhabi's sports strategy | Andy Murray's retirement announcement | Champions League weekend rumours | the AFC Cup and Gulf politics in sport. Episode 49 of the Leaders Sport Business Podcast sees David Cushnan and James Emmett reflect on Andy Murray's retirement announcement, assess the impact of a potential move by Uefa and TEAM Marketing to shift Champions League matches to weekend slots; gauge the political environment at the AFC Cup in the UAE, and introduce a series of conversations with key figures from across Abu Dhabi's sporting landscape. On the agenda: - What next for Andy Murray, and what next for tennis, after Britain's greatest ever tennis player announced his retirement; - Uefa Champions League games on weekends: could it happen, why, when, and how? - The AFC Cup: a platform for politics beyond football in the Middle East; - Abu Dhabi Sports Council General Secretary HE Aref Al Awani (14.20) on the city's sporting strategy; - Acting Abu Dhabi Cricket CEO Matt Boucher (25.18) on the changing objectives for Abu Dhabi's involvement in sport; - Special Olympics World Games 2019 Chief Strategy Officer Tala Al Ramahi (36.56) on building a legacy of inclusion; - Abu Dhabi Golf Club GM Ed Edwards (42.51) on the development of golf in the region and the Abu Dhabi HSBC Golf Championship. The Leaders Sport Business Summit, Abu Dhabi, takes place on 30th and 31st January. More information on who's coming, and how you can come too, can be found here.

Jan 2019

55 min

Genius Sports MD Steven Burton on betting, data, and the future of the US sports gaming market | Women's sport in the spotlight | DAZN and the consolidation of the OTT market | Micropayments | Tech to watch | New stuff in new markets. David Cushnan and James Emmett bring you a bumper edition of the Leaders Sports Business Podcast to kick off 2019, as they identify ten key sports industry trends or topics to track across 2019. Including a extended interview with Steven Burton, MD of data and integrity technology specialists Genius Sports, who makes sense of the legislative changes enabling sports betting across the US and plots out the future for the sector across US sport, the episode analyses: - A big upcoming year for World Rugby, the IAAF, Japan, and Qatar; - The commercial and societal momentum gathering behind women's sport; - DAZN's 20-2020 vision and the shifts in the OTT sports broadcasting sector; - Micropayments and innovative rights packages; - 2019 as another step in sport's path to internationalisation; - Athlete power, Kosmos, and the Davis Cup; - Technology adoption and a big year for mobile ticketing; - Start-up events launching in 2019; - Private equity money fuelling league and federation growth.

Jan 2019

74 min

Formula 1's new race in Vietnam | The European Super League | 10 years of the O2 for the ATP Finals | Pitch International's place in the media rights landscape | The Perform journey. David Cushnan and James Emmett have a small sit-down midway through the Leaders Sport Performance Summit to reflect on another batch of sports industry talking points, including the announcement of the first new race on the Formula 1 calendar in the Liberty Media era, some micro-analysis on the would-be European Super League in soccer, and some innovation kudos for the ATP and its twin tournaments in Milan and London. Later, Oli Slipper (interview starts at 13.53), Executive Chairman at Pitch International, discusses his decision to re-enter the fray of the day-to-day sports business. CEO of Premium TV, and then, when it merged with Inform in 2007, co-CEO of the Perform Group, Slipper stood down from his leadership role at Perform in March 2015. In September this year, Slipper joined London-based sports rights agency Pitch International as Executive Chairman, as Trevor East, long-time Chairman, stood down to take a board role. On the conversational agenda: - Why Slipper decided to come back; - His investments over the past three years; - Pitch International's scope of operation and future direction; - Milestone moments in the development of Perform, now the DAZN Group; - The media rights buying landscape and why it's bigger and broader than ever; - Sports media landscape trends.

Nov 2018

41 min

The birth of GolfTV | the death of MP & Silva | the charm of Shahid Khan | equal pay & Facebook ups and downs in surfing | the Phil Taylor-shaped hole in darts | the future of the sports consumption experience. David Cushnan and James Emmett reflect on another fortnight of change across the global sports industry, including the launch of the Discovery-PGA Tour joint venture OTT vehicle GolfTV, the final demise of rights agency MP & Silva, and Shahid Khan's withdrawn offer to buy Wembley Stadium from the FA. Later, we hear from three CEOs with very different challenges ahead of them: Sophie Goldschmidt (starts at 14.31), the former WTA, NBA, RFU, and CSM executive who has been CEO of the World Surf League (WSL) for the past 13 months; Matt Porter (starts at 27.16), the Matchroom Sport Director who has been CEO of the Professional Darts Corporation (PDC) since 2008; and Miheer Walavalkar, the co-founder and CEO of LiveLike, which launched in 2015 as a VR company in sport but has evolved to provide full immersive broadcast experiences without the need for headsets. On the conversational agenda: - Making changes at the WSL: new formats, new calendar, new broadcast products, and a new, equal pay structure; - Working through live streaming technical challenges; - Ten years of globalisation at the PDC; - Why the Phil Taylor-shaped hole isn't as big as it once would have been; - The future of sports broadcasting and media consumption and why what we have today is not sustainable.    

Oct 2018

53 min

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