Marketing Without the Marketing

By Michael Boezi

Marketing does not have to be pushy, aggressive, and sales-y. Respectful, ethical marketing strategies are more in line with the expectations of consumers anyway. Hosted by Michael Boezi of Control Mouse Media, LLC https://controlmousemedia.com

  1. 1.
    Designing the Perfect Quiz for Lead Generation (Episode 197)
    7:17
  2. 2.
    LinkedIn Is a Tough Scroll (Episode 196)
    6:25
  3. 3.
    How to Ruin a Good Customer Relationship (Episode 195)
    5:15
  4. 4.
    Four Principles of an Effective Marketing Quiz (Episode 194)
    5:49
  5. 5.
    Why Quizzes Are Good for Content Marketing (Episode 193)
    8:04
  6. 6.
    The Ambient Awareness Test (Episode 192)
    6:47
  7. 7.
    Stop Mimicking What Marketers Do (Episode 191)
    5:35
  8. 8.
    Finding Your Media Fit (Episode 190)
    9:28
  1. 9.
    How to Change My Mind: An Experiment
    0:40
  2. 10.
    Consider the Source: Extending the Scope of this Show (Episode 189)
    9:03
  3. 11.
    Using a Podcast to Create an Audiobook (Episode 188)
    9:37
  4. 12.
    Turning the Page (Episode 187)
    8:38
  5. 13.
    Promoting and Syndicating Your Podcast (Episode 186)
    8:41
  6. 14.
    Setting Up and Launching Your Podcast (Episode 185)
    9:29
  7. 15.
    Scripting and Recording Your Podcast (Episode 184)
    7:59
  8. 16.
    Podcasting as a Strategy for Writers (Episode 183)
    8:19
  9. 17.
    Why Black Lives Matter Is Such a Powerful Slogan (Episode 182)
    8:38
  10. 18.
    Now We Know (Episode 181)
    9:34
  11. 19.
    What Happens Tomorrow? (Episode 180)
    6:45
  12. 20.
    Don't Take My Advice (Episode 179)
    5:30
  13. 21.
    Empathy, Energy, and Ethics (Episode 178)
    8:54
  14. 22.
    We Need Marketing More Than Ever (Episode 177)
    6:29
  15. 23.
    Refocusing When Focusing Is Difficult (Episode 176)
    7:09
  16. 24.
    Closing Up Shop (Episode 175)
    11:00
  17. 25.
    Creating Urgency: Online Store Strategy 201 (Episode 174)
    10:48
  18. 26.
    Employing Scarcity: Online Store Strategy 201 (Episode 173)
    11:04
  19. 27.
    Making the Sale: Online Store Strategy 201 (Episode 172)
    17:05
  20. 28.
    When to Use Facebook Ads: Social Strategy 201 (Episode 171)
    14:51
  21. 29.
    How to Support Small Businesses During the Coronavirus Crisis (Episode 170)
    9:02
  22. 30.
    How Small Businesses Can Survive the Coronavirus Crisis (Episode 169)
    11:10
  23. 31.
    Small Groups vs. Large Followings: Social Strategy 201 (Episode 168)
    12:21
  24. 32.
    Domain Renewal Scams: How to Avoid Them (Episode 167)
    10:52
  25. 33.
    Measurement and Iteration: Social Strategy 201 (Episode 166)
    17:12
  26. 34.
    Listening, Asking, Interacting: Social Strategy 201 (Episode 165)
    15:28
  27. 35.
    Social Is Not What It Used to Be: Social Strategy 201 (Episode 164)
    13:22
  28. 36.
    No One Wants to Read an Email Newsletter (Episode 163)
    12:59
  29. 37.
    Your Facebook Page Has Been Hacked (Episode 162)
    12:55
  30. 38.
    List Hygiene and Maintenance: Email Marketing 201 (Episode 161)
    19:54
  31. 39.
    Intermediate Automation: Email Marketing 201 (Episode 160)
    12:48
  32. 40.
    Basic Automation: Email Marketing 201 (Episode 159)
    13:03
  33. 41.
    List Segmentation Strategies: Email Marketing 201 (Episode 158)
    18:12
  34. 42.
    Be a Part of the Community You Serve (Episode 157)
    13:47
  35. 43.
    Content Marketing Has Changed (Episode 156)
    12:11
  36. 44.
    Repurposing Content: Blog Strategy 201 (Episode 155)
    15:48
  37. 45.
    Are You Famous? (Episode 154)
    8:31
  38. 46.
    Building Anticipation: Blog Strategy 201 (Episode 153)
    14:32
  39. 47.
    A Short Story About Ethical Business (Episode 152)
    8:25
  40. 48.
    Optimizing for Search: Blog Strategy 201 (Episode 151)
    16:13
  41. 49.
    Ethical Marketing Is Not an Oxymoron (Episode 150)
    11:42
  42. 50.
    Instagram for Blogging? (Episode 149)
    13:43

Listen to Marketing Without the Marketing now.

Listen to Marketing Without the Marketing in full in the Spotify app

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To book a session with me: https://controlmousemedia.com/strategy

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Measurement Tools: Social

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Lastly https://bitly.com is the link shortener that I use for tracking click counts in social. For instance, this episode is: http://bit.ly/mwm-166 (for Episode 166).

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Published  by Michael Boezi

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The post Measurement and Iteration: Social Strategy 201 appeared first on Control Mouse Media, LLC.

","id":"0Gh4FXH3ATPPsmtcuD5DwK","images":[{"height":480,"url":"https://i.scdn.co/image/c7ca4b7bdcbe57db09a2432df8fe4eea9a83bfc7","width":640},{"height":225,"url":"https://i.scdn.co/image/a9d401574c5d7282f1f29495f7a7b85985a655d9","width":300},{"height":48,"url":"https://i.scdn.co/image/ff1cab13bd8189545f7d0663d7d34a9ad7c12a13","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Measurement and Iteration: Social Strategy 201 (Episode 166)","release_date":"2020-02-10","release_date_precision":"day","type":"episode","uri":"spotify:episode:0Gh4FXH3ATPPsmtcuD5DwK"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/ae44be3e0851961325ac7474660263f0d10ed38a","content_type":"PODCAST_EPISODE","description":"The algorithms are working against us now. Episode 165 offers two strategies to adapt to the new, more restrictive world of social media marketing: How to do an end-run around the algorithms, and three steps to lean into what is still the best part of social. The post Rethinking Our Social Media Interactions: Social Strategy 201 appeared first on Control Mouse Media, LLC.","duration_ms":928862,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/1t4CRbnhFtgTVDSkbX3dBU"},"href":"https://api.spotify.com/v1/episodes/1t4CRbnhFtgTVDSkbX3dBU","html_description":"

Content Marketing 201: Beyond the Basics

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As we covered in the last episode, free organic reach is a thing of the past. So if social has changed, that means we need a new strategy for our social media interactions.

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In Episode 165, I cover two strategies to adapt to the new, more restrictive world of social:

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    \n
  1. How to do an end-run around the algorithms
  2. \n
  3. Three steps to lean into the best part of social
  4. \n
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Show Notes / Links from the Episode

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Become a Patron!

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Or book a session with me, and I’ll help audit your social strategy one-on-one: https://controlmousemedia.com/strategy

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Published  by Michael Boezi

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The post Rethinking Our Social Media Interactions: Social Strategy 201 appeared first on Control Mouse Media, LLC.

","id":"1t4CRbnhFtgTVDSkbX3dBU","images":[{"height":480,"url":"https://i.scdn.co/image/18f08abc7e23cd07983388a41f345145f6856d74","width":640},{"height":225,"url":"https://i.scdn.co/image/ddc5ed53190f0c84ffbc33a1b618b4a572fd299a","width":300},{"height":48,"url":"https://i.scdn.co/image/51566daaf42c076a1896b4539147c38094826462","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Listening, Asking, Interacting: Social Strategy 201 (Episode 165)","release_date":"2020-01-27","release_date_precision":"day","type":"episode","uri":"spotify:episode:1t4CRbnhFtgTVDSkbX3dBU"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/c7565d1640bb645a208ab170b68ee6b1eecbb2d3","content_type":"PODCAST_EPISODE","description":"The glory days of social are over. Free organic reach is a thing of the past. What used to work is no longer effective. So, are there still ways for us to use social media to build relationships with an audience without having to pay-to-play? Of course there are. The post Social Is Not What It Used to Be: Social Strategy 201 appeared first on Control Mouse Media, LLC.","duration_ms":802534,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/4ByiWQOhPdA79geAzr1kcG"},"href":"https://api.spotify.com/v1/episodes/4ByiWQOhPdA79geAzr1kcG","html_description":"

Content Marketing 201: Beyond the Basics

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When social media gained wide usage among the general public, it was a godsend to marketers. You could reach a wide audience (for free!), build relationships with them, and gather a community of supporters.

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Those days are over.

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Like most media companies, social gave in to an ad-driven business model. The result is a centralization of power that has stamped out innovation in the sector. The majors are now pay-to-play ad platforms with little to no possibility of free organic reach.

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I’m not saying to give up on social media entirely. But our social strategy has to change. Harboring old beliefs about how social used to work risks wasting time and effort on chasing windmills.

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Episode 164 is a brief introduction to a 5-part mini-series on Social Strategy 201. Listen here or in your favorite pod player.

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Show Notes / Links from the Episode

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Become a Patron!

\n

Or book a session with me, and I’ll help audit your social strategy one-on-one: https://controlmousemedia.com/strategy

\n

Bonus: Maybe Johnny Rotten Was Wrong?

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Published  by Michael Boezi

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The post Social Is Not What It Used to Be: Social Strategy 201 appeared first on Control Mouse Media, LLC.

","id":"4ByiWQOhPdA79geAzr1kcG","images":[{"height":480,"url":"https://i.scdn.co/image/9c945012ae61ae2dc530113d750a3dd7069646f3","width":640},{"height":225,"url":"https://i.scdn.co/image/51b94dde1e1d5e3f4311e2eeb248be3d5d343a76","width":300},{"height":48,"url":"https://i.scdn.co/image/c4a7e05559c04424a224bcb5f423c7abce8e5a72","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Social Is Not What It Used to Be: Social Strategy 201 (Episode 164)","release_date":"2020-01-13","release_date_precision":"day","type":"episode","uri":"spotify:episode:4ByiWQOhPdA79geAzr1kcG"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/8b9399a9cdb71e56346899b675e57880ef998548","content_type":"PODCAST_EPISODE","description":"Email marketing is one of the most important tools for any small business. Can we come up with something other than \"email newsletter\" to call it, though? The post No One Wants to Read an Email Newsletter appeared first on Control Mouse Media, LLC.","duration_ms":779207,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/6lGqEm4Jrr1AvfT1AXfw8i"},"href":"https://api.spotify.com/v1/episodes/6lGqEm4Jrr1AvfT1AXfw8i","html_description":"

In running a modern marketing program, it seems like it’s time to abandon a term that came straight out of the “desktop publishing” era. Especially for one of our most important activities: Email marketing. Let’s come up with a new term together.

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Listen to Episode 163 here or in your preferred pod player.

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Show Notes

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To send me your suggestions:

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Become a Patron!

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Links from the Episode

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Published  by Michael Boezi

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The post No One Wants to Read an Email Newsletter appeared first on Control Mouse Media, LLC.

","id":"6lGqEm4Jrr1AvfT1AXfw8i","images":[{"height":640,"url":"https://i.scdn.co/image/ab6765630000ba8a8806d218dc537f7edb3b400c","width":640},{"height":300,"url":"https://i.scdn.co/image/ab67656300005f1f8806d218dc537f7edb3b400c","width":300},{"height":64,"url":"https://i.scdn.co/image/ab6765630000f68d8806d218dc537f7edb3b400c","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"No One Wants to Read an Email Newsletter (Episode 163)","release_date":"2019-12-16","release_date_precision":"day","type":"episode","uri":"spotify:episode:6lGqEm4Jrr1AvfT1AXfw8i"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/443fcb923a9806284d8253d992547fa257596d23","content_type":"PODCAST_EPISODE","description":"Your business is at risk if you don't have ownership of one of your most important assets: Your audience. While a Facebook Page is convenient for connecting with customers, what happens when your account gets hacked, deactivated, or deleted? This happened to a client of mine. The post Your Facebook Page Has Been Hacked appeared first on Control Mouse Media, LLC.","duration_ms":775784,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/2fvTp5aKZMThtTO3Ywa2oS"},"href":"https://api.spotify.com/v1/episodes/2fvTp5aKZMThtTO3Ywa2oS","html_description":"

For many small businesses, a Facebook Page is the primary means of connecting with customers. If you have spent a lot of time and effort building an active following, you know how important it is to running your business.

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Now imagine that your Facebook Page has been hacked. Deactivated and deleted. Access to those customers taken away. No ability to be in touch, not even to tell them what happened.

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Would your business survive? This could happen to any of us, at any time. Not just with Facebook, but Instagram, Twitter, YouTube, or any other social platform.

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This happened to a client of mine. Episode 162 is her story, with a call-to-action to better protect ourselves.

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Show Notes / Links from the Episode

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Become a Patron!

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Published  by Michael Boezi

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The post Your Facebook Page Has Been Hacked appeared first on Control Mouse Media, LLC.

","id":"2fvTp5aKZMThtTO3Ywa2oS","images":[{"height":480,"url":"https://i.scdn.co/image/dd2267e149201b13ae214647fb3d301b2bb7ecf1","width":640},{"height":225,"url":"https://i.scdn.co/image/0b3f8ebb56db04f2939dd59d77a0b0f7a9c8fed1","width":300},{"height":48,"url":"https://i.scdn.co/image/e8da95c0287d629cafb40c2f9d310b9d8579a3e1","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Your Facebook Page Has Been Hacked (Episode 162)","release_date":"2019-12-02","release_date_precision":"day","type":"episode","uri":"spotify:episode:2fvTp5aKZMThtTO3Ywa2oS"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/884d2e38260627a0e26edcb28db0532e252aab82","content_type":"PODCAST_EPISODE","description":"You can't do good email marketing without maintaining a clean email list. Good list hygiene not only helps you save money, but it also helps you increase your open rate and click rate. The post List Hygiene and Maintenance: Email Marketing 201 appeared first on Control Mouse Media, LLC.","duration_ms":1194867,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/4PuDYTbZG2cKc4XQ403oTZ"},"href":"https://api.spotify.com/v1/episodes/4PuDYTbZG2cKc4XQ403oTZ","html_description":"

Content Marketing 201: Beyond the Basics

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Good list hygiene is critical to effective email marketing. A clean email list not only helps you save money, but it also helps you increase your open rate and click rate.

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In Episode 161, I give an overview of proper list maintenance, including running re-engagement campaigns.

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Show Notes / Links from the Episode

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Next Up: I’ll be starting a series on Social Media 201. What used to work even 5 years ago is no longer effective so what can we to adjust?

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If you are able, please consider supporting this podcast via Patreon.

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Become a Patron!

\n

Published  by Michael Boezi

\n

The post List Hygiene and Maintenance: Email Marketing 201 appeared first on Control Mouse Media, LLC.

","id":"4PuDYTbZG2cKc4XQ403oTZ","images":[{"height":480,"url":"https://i.scdn.co/image/51e9e60401ecf20611d7caac7a05bc8945e9e934","width":640},{"height":225,"url":"https://i.scdn.co/image/7ff2ec1d97e1e40653c2140ef0a262731d13d7e4","width":300},{"height":48,"url":"https://i.scdn.co/image/db8157d90f13047e5cb9408c6be5e889bd2e9c26","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"List Hygiene and Maintenance: Email Marketing 201 (Episode 161)","release_date":"2019-11-18","release_date_precision":"day","type":"episode","uri":"spotify:episode:4PuDYTbZG2cKc4XQ403oTZ"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/a44032e1db968199271e46b8a103980ff2b19d60","content_type":"PODCAST_EPISODE","description":"Automation is key to today's email marketing. Let's take a look some more advanced automation techniques for when you are ready to go beyond a basic email newsletter strategy: RSS-based sequences and nurture sequences. The post Intermediate Automation: Email Marketing 201 appeared first on Control Mouse Media, LLC.","duration_ms":768366,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/0R0ezlHOMMyPBx1ZVHEyx3"},"href":"https://api.spotify.com/v1/episodes/0R0ezlHOMMyPBx1ZVHEyx3","html_description":"

Content Marketing 201: Beyond the Basics

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Automation is key to today’s email marketing. In the last episode, I covered some basic automation strategies to get you started. Let’s take a look some more advanced techniques to help you build relationships, showcase your expertise, and most importantly work towards a transaction.

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There are two strategies I set up for clients when they want to go beyond a basic newsletter strategy:

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    \n
  1. RSS-based sequences
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  3. Nurture sequence
  4. \n
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Learn about each here in Episode 160 and how to apply them to your own email marketing strategy.

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Show Notes / Links from the Episode

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Live Examples:

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Subscribe to my list and select what you want to receive and your preferred frequency: https://controlmousemedia.com/subscribe.

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To Go Further:

\n\n

If you are able, please consider supporting this podcast via Patreon.

\n

Become a Patron!

\n

Published  by Michael Boezi

\n

The post Intermediate Automation: Email Marketing 201 appeared first on Control Mouse Media, LLC.

","id":"0R0ezlHOMMyPBx1ZVHEyx3","images":[{"height":480,"url":"https://i.scdn.co/image/77e47dc3c8b718fe96373c6c77e81d518949d57a","width":640},{"height":225,"url":"https://i.scdn.co/image/17546c0d8163d58c2ace5449aa1b8930936c5d8c","width":300},{"height":48,"url":"https://i.scdn.co/image/ff5fdf3d20696a22a15e9565ca14222a93a6f283","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Intermediate Automation: Email Marketing 201 (Episode 160)","release_date":"2019-11-04","release_date_precision":"day","type":"episode","uri":"spotify:episode:0R0ezlHOMMyPBx1ZVHEyx3"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/b11242a13550d0b318d8b357500349d714f3036a","content_type":"PODCAST_EPISODE","description":"Adding a little bit of automation to your email marketing strategy can help nurture \"cold\" leads without a lot of extra hands-on effort. Let's look at two basic automations when you're just getting started: Welcome sequences and follow-up sequences. The post Basic Automation: Email Marketing 201 appeared first on Control Mouse Media, LLC.","duration_ms":783308,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/3D1Z2Ga7pT9o5ujHxcuW96"},"href":"https://api.spotify.com/v1/episodes/3D1Z2Ga7pT9o5ujHxcuW96","html_description":"

Content Marketing 201: Beyond the Basics

\n

Building on the last episode about list segmentation, it’s time to start adding some simple automation to your email marketing strategy. We’ll do this very carefully, with a light touch  and if done properly, it will help us build trust little by little with prospective customers.

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There are two types of basic automation that I recommend to clients when they are just getting started:

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    \n
  1. Welcome sequence
  2. \n
  3. Follow-up sequence
  4. \n
\n

Learn about each here in Episode 159 and how to apply them to your own email marketing strategy.

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Show Notes / Links from the Episode

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To Go Further:

\n\n

If you are able, please consider supporting this podcast via Patreon.

\n

Become a Patron!

\n

Published  by Michael Boezi

\n

The post Basic Automation: Email Marketing 201 appeared first on Control Mouse Media, LLC.

","id":"3D1Z2Ga7pT9o5ujHxcuW96","images":[{"height":480,"url":"https://i.scdn.co/image/cee34464c7556fb951c0eb42a5a8c9e499376041","width":640},{"height":225,"url":"https://i.scdn.co/image/1f6bda5b70a6f565c197b31da15d58b1c756b71f","width":300},{"height":48,"url":"https://i.scdn.co/image/11888ec015adb541023b5a551d85886ffab3089d","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Basic Automation: Email Marketing 201 (Episode 159)","release_date":"2019-10-28","release_date_precision":"day","type":"episode","uri":"spotify:episode:3D1Z2Ga7pT9o5ujHxcuW96"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/967cd26866adf8768dd4a0b2a53668388ccc706f","content_type":"PODCAST_EPISODE","description":"Good list segmentation in email marketing lies at the intersection of what's meaningful to your audience vs. what's important to you. If it's one or the other, it won't work as effectively. In practice, there are 3 distinct ways to segment your email list. The post List Segmentation Strategies: Email Marketing 201 appeared first on Control Mouse Media, LLC.","duration_ms":1092493,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/4NmbioFiR1JBA61KBW2gTr"},"href":"https://api.spotify.com/v1/episodes/4NmbioFiR1JBA61KBW2gTr","html_description":"

Content Marketing 201: Beyond the Basics

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List segmentation is a really important part of any email marketing strategy because it allows you to talk to different people in your audience differently.

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Instead of announcements to a crowd of people, you can start talking to them in a way that feels more in-touch and intimate. It makes them feel like you know them and what they are interested in.

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There are three ways to get started with list segmentation:

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    \n
  1. Segmenting by interest
  2. \n
  3. Segmenting by location
  4. \n
  5. Segmenting by customer stage
  6. \n
\n

Learn about each here in Episode 158 and how to apply it to your own email marketing strategy.

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Show Notes / Links from the Episode

\n\n

To Go Further:

\n\n

If you are able, please consider supporting this podcast via Patreon.

\n

Become a Patron!

\n

Published  by Michael Boezi

\n

The post List Segmentation Strategies: Email Marketing 201 appeared first on Control Mouse Media, LLC.

","id":"4NmbioFiR1JBA61KBW2gTr","images":[{"height":480,"url":"https://i.scdn.co/image/b8e54b11acced69a12afe6173ff5c4995d97b2a4","width":640},{"height":225,"url":"https://i.scdn.co/image/7d5ac681c5b918b1a76341310565f4c5c00e4c45","width":300},{"height":48,"url":"https://i.scdn.co/image/96b37599fde762efd5d86032c232c9bae2b30d1b","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"List Segmentation Strategies: Email Marketing 201 (Episode 158)","release_date":"2019-10-14","release_date_precision":"day","type":"episode","uri":"spotify:episode:4NmbioFiR1JBA61KBW2gTr"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/d0260c8e3034ca9c8a7499f98fc4fb196f7e79b4","content_type":"PODCAST_EPISODE","description":"Participation is a signal. When you are a part of the community that you aim to serve, it shows that you're invested. That it's important to you. That you care. Not only is it a way to develop trust, but it can also help you see emerging trends in your sector. The post Be a Part of the Community You Serve appeared first on Control Mouse Media, LLC.","duration_ms":827794,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/3cPW92LBq8EiBkq8wsRwbJ"},"href":"https://api.spotify.com/v1/episodes/3cPW92LBq8EiBkq8wsRwbJ","html_description":"

We can’t expect to show up, take the stage, and have people grant us their valuable attention. We have to earn it.

\n

One of the best ways to do that is to be a part of the community we aim to serve. Not only is it a way to develop trust, but it’s also the only defense against falling behind in your sector. I explain why in Episode 157 you can listen here or in your favorite pod player.

\n\n

Show Notes

\n

My band, The Rockmoreshttps://therockmores.com. Earlier this year, we released a full-length record called Interrupting Everything. When you download it, we donate 100% of the sales to charities. Not a typo: 100%.

\n

I don’t expect people to listen to me… because I’m Not Special. I’m not being self-deprecating; it’s a stance that serves as a good reminder to keep working towards trust.

\n

Next up: I continue my series on Content Marketing 201 so we can up our game and go beyond Content Marketing 101. Start here for the first episode: Content Marketing 201: Beyond the Basics, or get the whole series collected here. Email Marketing is next, and I invite you to subscribe so I can let you know when these new episodes publish.

\n
\n

If you are new to the show, here’s a little bit about me. I am a practitioner who shares what I learn “in the field” in my podcast and blog. I do this for free to pay it forward. If you are able, buy me a a cup of coffee! I’ll have an iced Americano, thank you!

\n

\n

You can also support this podcast via Patreon.

\n

Become a Patron!

\n

Published  by Michael Boezi

\n

The post Be a Part of the Community You Serve appeared first on Control Mouse Media, LLC.

","id":"3cPW92LBq8EiBkq8wsRwbJ","images":[{"height":480,"url":"https://i.scdn.co/image/dd2267e149201b13ae214647fb3d301b2bb7ecf1","width":640},{"height":225,"url":"https://i.scdn.co/image/0b3f8ebb56db04f2939dd59d77a0b0f7a9c8fed1","width":300},{"height":48,"url":"https://i.scdn.co/image/e8da95c0287d629cafb40c2f9d310b9d8579a3e1","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Be a Part of the Community You Serve (Episode 157)","release_date":"2019-09-30","release_date_precision":"day","type":"episode","uri":"spotify:episode:3cPW92LBq8EiBkq8wsRwbJ"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/2a4ca50bab36b3566aad648f9e16fa6eb20e8a5b","content_type":"PODCAST_EPISODE","description":"Have you noticed that social media is not as effective anymore? That your website traffic is down? That people aren't opening your email newsletters as much? Content marketing has changed a lot over the past 5 years alone. The post Content Marketing Has Changed appeared first on Control Mouse Media, LLC.","duration_ms":731220,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/5Q5362hmOXTgcRcftYatlT"},"href":"https://api.spotify.com/v1/episodes/5Q5362hmOXTgcRcftYatlT","html_description":"

Content marketing has changed a lot over the past 5 years alone. What used to work is no longer reliable even when you are putting in the effort. Have you noticed that:

\n\n

Now that content marketing is mainstream, it has started to lose some of its potency. With tons of people employing the same strategies and tactics, this makes sense. We have to up our game to set ourselves apart.

\n

Episode 156 is a roadmap for starting to think differently about the common fail points of today’s digital marketing. Listen to it right here or in your favorite pod player.

\n\n

Show Notes

\n

Looking at my download data for this podcast, I can see that you care about this issue too my Content Marketing 201 series has been extremely popular. Here are the Top episodes of 2019 so far:

\n
    \n
  1. Beyond Getting Traffic: Web Strategy 201. Random traffic doesn’t do that much for us, so why are we so obsessed with it?
  2. \n
  3. Creating a Pathway to Purchase: Web Strategy 201. When a visitor arrives at your site, do you have a pathway set up for them?
  4. \n
  5. More Than Just a Showroom: Web Strategy 201. A basic website isn’t good enough anymore it needs to carry more of the sales load.
  6. \n
  7. Build, Connect, Optimize: The Three Stages of Good Marketing. Matching your marketing plan to the 3 distinct stages of a growing business.
  8. \n
  9. The One Word That Diminishes Your Work. People don t mean to do it, but they devalue your work with this one little word.
  10. \n
\n

Bonus: The Internet Is One Big Rickroll Now  how the promise of the Internet has been ruined by advertising.

\n

COMING UP: Let’s talk email strategy:

\n\n

Please subscribe and I’ll let you know when these new episodes publish. My email list is a feed quick reminders, no spam, no B.S. You select your preferences for what you receive and how often, which is how it SHOULD be. I make it easy to unsubscribe in every message.

\n

If you are new to the show, here’s a little bit about me. I am a practitioner who shares what I learn “in the field” in my podcast and blog. I do this for free to pay it forward. If you are able, buy me a a cup of coffee! I thank you in advance you are awesome for even considering it!

\n

\n

You can also support this podcast via Patreon.

\n

Become a Patron!

\n

Published  by Michael Boezi

\n

The post Content Marketing Has Changed appeared first on Control Mouse Media, LLC.

","id":"5Q5362hmOXTgcRcftYatlT","images":[{"height":480,"url":"https://i.scdn.co/image/f86d0adffaf95f09ff81cbc4a89a21e921adedf1","width":640},{"height":225,"url":"https://i.scdn.co/image/6422d33a53c6dd75d9a4c527288d81059b5d2e42","width":300},{"height":48,"url":"https://i.scdn.co/image/3f3fe3ced194823945ee3627a7e3b73a8b6a3844","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Content Marketing Has Changed (Episode 156)","release_date":"2019-08-12","release_date_precision":"day","type":"episode","uri":"spotify:episode:5Q5362hmOXTgcRcftYatlT"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/a3acbabbc9a2f94262ed07c3884724d58c396959","content_type":"PODCAST_EPISODE","description":"Repurposing content is one of the best ways to get more out of your blog as a small business. With some careful planning up front, you can think a few steps ahead and save yourself time - while building a set of content as a valuable business asset. The post Repurposing Content: Blog Strategy 201 appeared first on Control Mouse Media, LLC.","duration_ms":948167,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/34g17RaA0iL2mahaM4rlIQ"},"href":"https://api.spotify.com/v1/episodes/34g17RaA0iL2mahaM4rlIQ","html_description":"

Content Marketing 201: Beyond the Basics

\n

Repurposing content is one of the best ways to get more out of your blog as a small business. But this strategy works best when you start with a clear intention and some careful planning up front.

\n

I lay out my entire process in Episode 155 of Marketing Without the Marketing: Considerations around formats, the planning that needs to be done, and my writing and editing process as well.

\n\n

Show Notes / Links from the Episode

\n

For more detail on my methods for repurposing content, I have individual lessons prepared:

\n
    \n
  1. Repurposing Content Is a Part of Any Content Strategy
  2. \n
  3. Repurposing Content Across Different Formats
  4. \n
  5. Repurposing Content Across Different Contexts
  6. \n
  7. Repurposing Content: The Upstream Method
  8. \n
  9. Repurposing Content: The Downstream Method
  10. \n
  11. Repurposing Content to Create an Online Course
  12. \n
\n

I also have an upcoming online course as a part of my Core Concepts of Content Strategy: https://controlmousemedia.com/repurposing-content

\n

For more from this series:

\n\n

And a few other things I should mention:

\n\n
\n

If you are able, fuel my efforts with a cup of coffee!

\n

\n

You can also support this podcast via Patreon.

\n

Become a Patron!

\n

Published  by Michael Boezi

\n

The post Repurposing Content: Blog Strategy 201 appeared first on Control Mouse Media, LLC.

","id":"34g17RaA0iL2mahaM4rlIQ","images":[{"height":480,"url":"https://i.scdn.co/image/0092a698e1a869cd93d3299c543a16a1ff71a9ca","width":640},{"height":225,"url":"https://i.scdn.co/image/8ee0ab54626c6abfbcbface66bc159c41d4b4d5e","width":300},{"height":48,"url":"https://i.scdn.co/image/5d500e0ddda86aa91f525f946758ed57fa493918","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Repurposing Content: Blog Strategy 201 (Episode 155)","release_date":"2019-07-29","release_date_precision":"day","type":"episode","uri":"spotify:episode:34g17RaA0iL2mahaM4rlIQ"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/12f00dbaebbe7103e5ae93e8f23573bbb5d98ecc","content_type":"PODCAST_EPISODE","description":"Are you famous? Have I heard of you before? Most of us don't have the luxury of being able to answer \"yes\" to these questions. In a world where attention gets more and more scarce, what can we do to overcome this without resorting to cheap stunts? The post Are You Famous? appeared first on Control Mouse Media, LLC.","duration_ms":511269,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/2AEDSqIU6yvyWhMrLMpI8S"},"href":"https://api.spotify.com/v1/episodes/2AEDSqIU6yvyWhMrLMpI8S","html_description":"

Are you famous? Have I heard of you before? Most of us don’t have the luxury of being able to answer “yes” to these questions. In a world where attention gets more and more scarce, what can we do to overcome this without being the one who simply yells the loudest or without resorting to cheap stunts?

\n

Listen to Episode 154 here or in your favorite pod player.

\n\n

Show Notes

\n

As I mentioned at the beginning of the episode, I’m in the middle of a series on Content Marketing 201 focused on “next-level” strategies to help you stand out when the entire world is hip to Content Marketing 101. Start here for the first episode: Content Marketing 201: Beyond the Basics, or get the whole series collected here.

\n

This episode features The Square Root in Roslindale, MA. They have great food and drinks, along with a full entertainment calendar. If you are in the Boston area, stop in I love this place!

\n

My band, The Rockmoreshttps://therockmores.com. Earlier this year, we released a full-length record called Interrupting Everything. When you download it, we donate 100% of the sales to charities. Not a typo: 100%.

\n

All my other music: https://michaelboezi.com/music

\n

\"\"And here’s the elusive red guitar from the episode called A Simple Example of Ethical Business Practices2016 Fender Jazzmaster.

\n

\n

I invite you to subscribe so I can let you know when these new episodes publish. My email list is a feed quick reminders, no spam, no selling your address or other bullshit. You select your preferences for what you receive and how often. I make it easy to unsubscribe in every message.

\n

If you are new to the show, here’s a little bit about me. I am a practitioner who shares what I learn “in the field” in my podcast and blog. I do this for free to pay it forward. If you are able, buy me a a cup of coffee! I’ll have an iced Americano, thank you!

\n

\n

You can also support this podcast via Patreon.

\n

Become a Patron!

\n

Published  by Michael Boezi

\n

The post Are You Famous? appeared first on Control Mouse Media, LLC.

","id":"2AEDSqIU6yvyWhMrLMpI8S","images":[{"height":480,"url":"https://i.scdn.co/image/dd2267e149201b13ae214647fb3d301b2bb7ecf1","width":640},{"height":225,"url":"https://i.scdn.co/image/0b3f8ebb56db04f2939dd59d77a0b0f7a9c8fed1","width":300},{"height":48,"url":"https://i.scdn.co/image/e8da95c0287d629cafb40c2f9d310b9d8579a3e1","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Are You Famous? (Episode 154)","release_date":"2019-07-15","release_date_precision":"day","type":"episode","uri":"spotify:episode:2AEDSqIU6yvyWhMrLMpI8S"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/10726e70526afcb3694d1624278f73883a757c66","content_type":"PODCAST_EPISODE","description":"Building anticipation is a terrific technique for getting readers back to your site. Producing a blog series is a great way to achieve this. It has the added benefit of an SEO boost around one of Google's strongest ranking factors as well. There are two strategies that I use. The post Building Anticipation: Blog Strategy 201 appeared first on Control Mouse Media, LLC.","duration_ms":872464,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/19FUOkMR8T5rNGJTlamq6Z"},"href":"https://api.spotify.com/v1/episodes/19FUOkMR8T5rNGJTlamq6Z","html_description":"

Content Marketing 201: Beyond the Basics

\n

Building anticipation is a great technique for getting readers back to your site. Producing a blog series is a great way to achieve this. Not only is it good for building a relationship with your readers, but it’s also great for SEO in that it feeds one of Google’s strongest ranking factors.

\n

I use this method all the time in fact, this episode itself is part of a series. There are two methods that I use regularly in planning and executing a series strategy. Either method can work, depending on the topic and your writing style. Learn about each method here in Episode 153 and how to apply it to your own blog, podcast, or vlog.

\n\n

Show Notes / Links from the Episode

\n

Here are a few of the examples I mentioned in the episode:

\n\n

And a few other things I should mention:

\n\n

Next up: Repurposing content and how to lay out a plan up front so that you can get more out of your blog.

\n
\n

If you are able, fuel my efforts with a cup of coffee!

\n

\n

You can also support this podcast via Patreon.

\n

Become a Patron!

\n

Published  by Michael Boezi

\n

The post Building Anticipation: Blog Strategy 201 appeared first on Control Mouse Media, LLC.

","id":"19FUOkMR8T5rNGJTlamq6Z","images":[{"height":480,"url":"https://i.scdn.co/image/28d16ad7e8b666ea485348a4281e486a13219d22","width":640},{"height":225,"url":"https://i.scdn.co/image/1765ca49752d92a1355b8d3f33994a69f5cf354e","width":300},{"height":48,"url":"https://i.scdn.co/image/6daf8ef331debc900b0d8460b454a01758c419e8","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Building Anticipation: Blog Strategy 201 (Episode 153)","release_date":"2019-07-01","release_date_precision":"day","type":"episode","uri":"spotify:episode:19FUOkMR8T5rNGJTlamq6Z"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/97e412c1224c5b9d5af5e7d4fc36877de2fe3339","content_type":"PODCAST_EPISODE","description":"It's worth highlighting ethical business practices since they are often the exception to the rule. This week's episode breaks from the regular format of the show and presents a story from an experience I had last weekend. The post A Simple Example of Ethical Business Practices appeared first on Control Mouse Media, LLC.","duration_ms":505339,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/4Klm1rLyeY5XpmOj9XxAKW"},"href":"https://api.spotify.com/v1/episodes/4Klm1rLyeY5XpmOj9XxAKW","html_description":"

Ethical business practices don’t have to be the exception to the rule. But since they often are, it’s worth highlighting the good people who run good businesses. This week’s episode breaks from the regular format of the show and presents a story from an experience I had last weekend. Listen to Episode 152 here or in your favorite pod player.

\n\n

Show Notes

\n

This story features Nantel Musique in Montréal. If you visit, ask for Jonathan, he’s amazing!

\n

\"\"Here’s the guitar that I referenced in this episode: 2016 Fender American Special Jazzmaster.

\n

To hear my music, here’s the latest full-length record I released with my band, The Rockmores: Interrupting Everything, along with the list of gear I used.

\n

As I mentioned in the episode, I’m in the middle of a series on Content Marketing 201 focused on “next-level” strategies to help you stand out when everyone s doing content marketing. Start here for the first episode: Content Marketing 201: Beyond the Basics, or get the whole series collected here.

\n

I invite you to subscribe so I can let you know when these new episodes publish. My email list is a feed quick reminders, no spam, no selling your address. You select your preferences for what you receive and how often. I make it easy to unsubscribe in every message.

\n

If you are new to the show, here’s a little bit about me. I am a practitioner who shares what I learn “in the field” in my podcast and blog. I do this for free to “pay it forward.” If you are able, fuel my efforts with a cup of coffee!

\n

\n

You can also support this podcast via Patreon.

\n

Become a Patron!

\n

Published  by Michael Boezi

\n

The post A Simple Example of Ethical Business Practices appeared first on Control Mouse Media, LLC.

","id":"4Klm1rLyeY5XpmOj9XxAKW","images":[{"height":480,"url":"https://i.scdn.co/image/dd2267e149201b13ae214647fb3d301b2bb7ecf1","width":640},{"height":225,"url":"https://i.scdn.co/image/0b3f8ebb56db04f2939dd59d77a0b0f7a9c8fed1","width":300},{"height":48,"url":"https://i.scdn.co/image/e8da95c0287d629cafb40c2f9d310b9d8579a3e1","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"A Short Story About Ethical Business (Episode 152)","release_date":"2019-06-17","release_date_precision":"day","type":"episode","uri":"spotify:episode:4Klm1rLyeY5XpmOj9XxAKW"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/61796afbeff43f825c4637d260eb7e65b3a46a85","content_type":"PODCAST_EPISODE","description":"Each post you publish is an opportunity to get found by a future customer. Let Google help you. Optimizing for search is one of the best things you can do for your business blog, and it should only take an extra 5-10 minutes for each post. Episode 151 goes step-by-step through my SEO Treatment Plan. The post Optimizing for Search: Blog Strategy 201 appeared first on Control Mouse Media, LLC.","duration_ms":973531,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/7ptPXYQ0QFCbsN0Brkn7dv"},"href":"https://api.spotify.com/v1/episodes/7ptPXYQ0QFCbsN0Brkn7dv","html_description":"

Content Marketing 201: Beyond the Basics

\n

If you’re not optimizing for search, you’re missing a huge opportunity with your blog. The good news is that it should only take an extra 5-10 minutes to do a proper treatment for each post that you publish. Listen to Episode 151 to learn my SEO Treatment Plan so you can go beyond the basics and get more out of blogging for business.

\n\n

Show Notes / Links from the Episode

\n\n
\n

If you are able, fuel my efforts with a cup of coffee!

\n

\n

You can also support this podcast via Patreon.

\n

Become a Patron!

\n

Published  by Michael Boezi

\n

The post Optimizing for Search: Blog Strategy 201 appeared first on Control Mouse Media, LLC.

","id":"7ptPXYQ0QFCbsN0Brkn7dv","images":[{"height":480,"url":"https://i.scdn.co/image/f0b0a16d4b93d7951f825f143f1f210b228a16ed","width":640},{"height":225,"url":"https://i.scdn.co/image/b94037a1e13b14686d833f1d9a9ee373eaba16e3","width":300},{"height":48,"url":"https://i.scdn.co/image/694d39e431620d7d88e89d8c7fafc5bceb75cdca","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Optimizing for Search: Blog Strategy 201 (Episode 151)","release_date":"2019-06-03","release_date_precision":"day","type":"episode","uri":"spotify:episode:7ptPXYQ0QFCbsN0Brkn7dv"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/0355b3498e0d0915d678affbcc6e352e6c4affe0","content_type":"PODCAST_EPISODE","description":"Aggressive marketing tactics might have been effective in the past, but today's consumers are more savvy. They see right through the lies, deception, and whitewashing. Ethical marketing is the only way to set yourself apart - to treat your customers with respect. The post Ethical Marketing Is Not an Oxymoron appeared first on Control Mouse Media, LLC.","duration_ms":702981,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/6cvnXBYwZllSJUHG6Nu4hl"},"href":"https://api.spotify.com/v1/episodes/6cvnXBYwZllSJUHG6Nu4hl","html_description":"

Ethical marketing sounds like an oxymoron. After all, what comes to mind when you think of marketing? Pushy, aggressive, dishonest, and unrelenting? Not a good look.

\n

While these tactics might have been effective in the past, today’s consumers are more savvy. They see right through the lies, deception, and whitewashing. Marketing doesn’t have to be sucky. It can be respectful and ethical and still be effective.

\n

Episode 150 makes a case for why ethical marketing is the only way to do marketing in today’s world.

\n\n

Show Notes / Links from the Episode

\n\n

I invite you to subscribe here so I can let you know when new episodes publish. I publish a new episode most Mondays, and I try to keep them short and to the point.

\n

My email list is a feed get quick reminders, no spam, and I would never sell or otherwise misuse your address. You select your preferences for what you receive and how often (which is the way it should be it’s your inbox, not mine). I make it easy to unsubscribe in every message.

\n

Thank you for being with me for 150 episodes!

\n
\n

I am a practitioner who shares what I learn “in the field” in my podcast and blog. If you are able, fuel my efforts with a cup of coffee!

\n
\n
\n

I also offer inexpensive help in my online courses, and private one-on-one training as well. You can also support this podcast via Patreon.

\n

Become a Patron!

\n
\n
\n

Published  by Michael Boezi

\n

The post Ethical Marketing Is Not an Oxymoron appeared first on Control Mouse Media, LLC.

","id":"6cvnXBYwZllSJUHG6Nu4hl","images":[{"height":480,"url":"https://i.scdn.co/image/f68ccc831168d2ff9622483c18719e006d72a061","width":640},{"height":225,"url":"https://i.scdn.co/image/4b7cc50416268a8b50f3149c7a8572964d6ef71a","width":300},{"height":48,"url":"https://i.scdn.co/image/1c3683e016c0e1e0536babfc84800f6607663d3e","width":64}],"is_externally_hosted":false,"is_paywall_content":false,"is_playable":true,"language":"en-US","languages":["en-US"],"name":"Ethical Marketing Is Not an Oxymoron (Episode 150)","release_date":"2019-05-20","release_date_precision":"day","type":"episode","uri":"spotify:episode:6cvnXBYwZllSJUHG6Nu4hl"},{"audio_preview_url":"https://p.scdn.co/mp3-preview/0adf2b7c6633677715637a96e18fbb1a766d8d79","content_type":"PODCAST_EPISODE","description":"A recent article in the New York Times showcased some high-profile influencers and celebrities using Instagram for blogging. It begs the question: With people connecting on mega-platforms like Instagram, LinkedIn, and Twitter - is blogging still worth it? Could Instagram ever replace blogging? The post Using Instagram for Blogging appeared first on Control Mouse Media, LLC.","duration_ms":823406,"explicit":false,"external_urls":{"spotify":"https://open.spotify.com/episode/1FE2BsumpKEiQ34MAYMVvX"},"href":"https://api.spotify.com/v1/episodes/1FE2BsumpKEiQ34MAYMVvX","html_description":"

3 Reasons Why This Is a Terrible Idea

\n

Can you use Instagram for blogging? A recent article in the New York Times showcased some high-profile influencers and celebrities using Instagram for long-form content. So it begs the question: Could you just ditch your blog and use Instagram instead?

\n

While I’m all for new and creative uses of existing tools, I want to lay out 3 big reasons why you wouldn’t want to do this. Listen to me make my case in Episode 149 here or in your favorite pod player.

\n\n

Show Notes

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Here are the articles I referenced in this episode:

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I’m in the middle of a 20-episode series on Content Marketing 201 focused on “next-level” strategies to help you stand out when everyone s doing content marketing. Start here for the first episode: Content Marketing 201: Beyond the Basics, or get the whole series collected here. As I mentioned in the episode, the next unit will be on blogging, in three parts:

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  1. Optimizing for Search: Blogging 201
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  3. Building Anticipation: Blogging 201
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  5. Repurposing Content: Blogging 201
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If you are new to the show, here’s a little bit about me. I am a practitioner who shares what I learn “in the field” in my podcast and blog. I do this for free to “pay it forward.” If you are able, fuel my efforts with a cup of coffee!

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Published  by Michael Boezi

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The post Using Instagram for Blogging appeared first on Control Mouse Media, LLC.

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