This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

This Old Marketing

By Joe Pulizzi & Robert Rose

Joe Pulizzi and Robert Rose, two of the most well-known experts in the marketing space, talk about the latest content, media and marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of marketing headlines and rants from Joe and Robert on what's going on in the marketing industry. Always useful, entertaining and pretty much 60 minutes long.

  1. 1.
    216: Is Google Killing the Website?09/09/2019
    1:04:30
  2. 2.
    215: The End of Social Media As We Know It08/26/2019
    1:03:29
  3. 3.
    214: Brand Marketers (Hopefully) Starting to Sniff Acquisition Opportunities08/12/2019
    1:03:58
  4. 4.
    213: Content Brands Launching Everywhere While Audio Marketing Blooms07/29/2019
    1:03:44
  5. 5.
    212: The Genesis Planet Episode07/15/2019
    1:06:13
  6. 6.
    Finale (The Last Waltz)12/12/2017
    1:26:46
  7. 7.
    PNR 210: Why Won't CMO's Consider Buying Media Companies?11/20/2017
    1:11:05
  8. 8.
    PNR 209: Latest Content Marketing Spending Stats Hard to Believe11/13/2017
    1:01:23
  1. 9.
    PNR 208: Is there a Crisis in Content Marketing?11/06/2017
    1:05:08
  2. 10.
    PNR 207: Blogging Research - Longer and Less Frequent for the Win10/30/2017
    1:09:43
  3. 11.
    PNR 206: Marketing Associations to Blame Publishers for Allowing Bad Ads10/23/2017
    1:05:58
  4. 12.
    PNR 205: Mercedes Launches Revenue-Based Content Model10/16/2017
    1:15:25
  5. 13.
    PNR 204: Is Google's Subscription Gift to Publishers a Trojan Horse?10/09/2017
    1:04:15
  6. 14.
    PNR 203: Google and Amazon Prepare for Internet War10/02/2017
    1:06:41
  7. 15.
    PNR 202: Mayo Clinic Invests in Voice Search with Amazon09/25/2017
    1:02:46
  8. 16.
    PNR 201: Advertising Groups Loathe Apple's New Browser Policy09/18/2017
    1:07:19
  9. 17.
    PNR 200: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap Up09/11/2017
    1:34:36
  10. 18.
    PNR 199: Optimizing Ad Tech Is a Waste of Time09/03/2017
    59:42
  11. 19.
    PNR 198: Advertising Industry Prepares for Plummet08/28/2017
    1:04:44
  12. 20.
    PNR 197: Could Apple Go Wrong with Its Billion Dollar Content Investment?08/21/2017
    1:02:33
  13. 21.
    PNR 196: Facebook, Google, Netflix & Disney Begin War over Content08/14/2017
    1:07:24
  14. 22.
    PNR 195: Marketers, Not Publishers, Will Win with Long-Form Content08/07/2017
    1:05:29
  15. 23.
    PNR 194: Brands & Billionaires Continue to Buy Up Media08/01/2017
    1:03:59
  16. 24.
    PNR 193: Amazon, Facebook and Google All Launch New Content Plays07/24/2017
    1:04:31
  17. 25.
    PNR 192: No, Not Everyone Should Do Content Marketing07/18/2017
    1:00:09
  18. 26.
    PNR 191: The Solution to Facebook's Fake News Problem07/10/2017
    57:17
  19. 27.
    PNR 190: Could Digital Advertising Be Ready to Pop?07/03/2017
    1:06:05
  20. 28.
    PNR 189: Special Episode - How We Create Content06/27/2017
    1:01:15
  21. 29.
    PNR 188: NYTimes Shows that Email Is the Next Best Thing06/19/2017
    1:06:48
  22. 30.
    PNR 187: Is Google's Ad-Blocking Plan Good or Evil?06/12/2017
    59:53
  23. 31.
    PNR 186: Mary Meeker Dedicates Entire Slide to Content Marketing06/05/2017
    1:07:15
  24. 32.
    PNR 185: Facebook Is Worth $400 Billion and Just Getting Started05/29/2017
    1:03:12
  25. 33.
    PNR 184: Don't Just Publish Content; Monetize the Audience05/22/2017
    1:05:10
  26. 34.
    PNR 183: In 10 Years, Content Marketing Will Be Just Marketing05/15/2017
    59:46
  27. 35.
    PNR 182: 2017 Is the Year Brands Buy Media Companies05/08/2017
    57:49
  28. 36.
    PNR 181: New York Times Leverages Snapchat as a Marketing Tool05/01/2017
    1:00:57
  29. 37.
    PNR 180: The Bull Market in Marketing Is Just Beginning04/24/2017
    1:02:41
  30. 38.
    PNR 179: Yes, Apple Will Buy Disney (someday)04/18/2017
    1:02:16
  31. 39.
    PNR 178: The New Content Business Model Awaits04/10/2017
    1:08:28
  32. 40.
    PNR 177: More Big Companies Investing in Original Content04/03/2017
    56:36
  33. 41.
    PNR 176: A&E Creates Content Blueprint for Brands03/27/2017
    55:49
  34. 42.
    PNR 175: Is Native Advertising's Fail on Brands or Publishers?03/20/2017
    1:05:21
  35. 43.
    PNR 174: It Doesn't Matter If You Call it Content Marketing03/13/2017
    1:04:21
  36. 44.
    PNR 173: MarTech Industry Needs to Team Up Against FANG03/06/2017
    1:04:44
  37. 45.
    PNR 172: Fake News Creates Huge Opportunity for Branded Content02/27/2017
    1:04:43
  38. 46.
    PNR 171: Apple and Amazon Race to Content Dominance02/20/2017
    1:06:39
  39. 47.
    PNR 170: Medium Picked the Wrong Business Model02/14/2017
    56:32
  40. 48.
    PNR 169: Could Snapchat Be the Next Myspace?02/07/2017
    59:05
  41. 49.
    PNR 168: Digital Advertising Shrinking, Except for Google and Facebook01/30/2017
    57:27
  42. 50.
    PNR 167: The Battle for Custom Content01/23/2017
    58:46
  43. 51.
    PNR 166: Go Home Facebook, Your Journalism Project Is Drunk01/16/2017
    58:41
  44. 52.
    PNR 165: This Is the Year Agencies Buy Media Companies01/10/2017
    1:04:49
  45. 53.
    PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought01/02/2017
    1:04:50
  46. 54.
    PNR 163: Google, Facebook to Purchase Content in 201712/27/2016
    55:33
  47. 55.
    PNR 162: Fake News and Why It Spells Opportunity for Brands12/20/2016
    1:06:04
  48. 56.
    PNR 161: Is It Content Marketing or Sales Collateral?12/13/2016
    1:04:33
  49. 57.
    PNR 160: The Business Case for Content Marketing as PR12/06/2016
    1:05:52
  50. 58.
    PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?11/29/2016
    1:01:05
  51. 59.
    PNR 158: What Does Fake News Mean for Content Marketing?11/21/2016
    59:32
  52. 60.
    PNR 157: WordPress and Medium Begin Turf War for Owned Media11/14/2016
    1:01:11
  53. 61.
    PNR 156: Deep Content Insights after Three Years of Podcasting11/07/2016
    1:03:14
  54. 62.
    PNR 155: Social Media Platforms Take More Victims11/01/2016
    1:02:05
  55. 63.
    PNR 154: Content + Audience for the Win10/25/2016
    1:03:38
  56. 64.
    PNR 153: Is Content Marketing Actually a Thing?10/18/2016
    1:04:23
  57. 65.
    PNR 152: Thought Leadership Requires Actual Leading Thoughts10/10/2016
    1:04:27
  58. 66.
    PNR 151: Audience, not Content, Is the Real Asset10/04/2016
    1:08:40
  59. 67.
    PNR 150: How to Create a Successful Podcast09/26/2016
    1:01:07
  60. 68.
    PNR 149: Digital Advertising Will Survive by Limiting Inventory09/19/2016
    1:03:11
  61. 69.
    PNR 148: The Business Model of More Versus Less Content09/12/2016
    1:04:55
  62. 70.
    PNR 147: 2017 Content Marketing Predictions09/05/2016
    53:48
  63. 71.
    PNR 146: Google Lays Down Pop Over Punishment08/29/2016
    56:32
  64. 72.
    PNR 145: The Future Owners of Newspapers? Brand Marketers08/23/2016
    59:06
  65. 73.
    PNR 144: A Content Marketing Approach Is Strategic, Actually08/15/2016
    1:01:35
  66. 74.
    PNR 143: Instagram Launches the Snapchat for Older People08/08/2016
    1:06:25
  67. 75.
    PNR 142: US Olympic Committee Makes Huge Social Media Faux Pas08/01/2016
    1:05:40
  68. 76.
    PNR 141: How Brands Could Inherit the Web07/25/2016
    1:03:35
  69. 77.
    PNR 140: Compared to Advertising, Content Marketing Still Petite07/18/2016
    59:40
  70. 78.
    PNR 139: Most Brands Failing at Customer Experience07/11/2016
    1:00:54
  71. 79.
    PNR 138: Agencies, Brands and Media Starting to Look the Same07/04/2016
    56:45
  72. 80.
    PNR 137: Facebook Slowly Eats Media Companies for Lunch06/27/2016
    1:01:00
  73. 81.
    PNR 136: Get Ready for Brands to Take Over Facebook Instant Articles06/20/2016
    1:05:02
  74. 82.
    PNR 135: Will Microsoft & LinkedIn Spur a Content Buying Spree?06/13/2016
    1:01:17
  75. 83.
    PNR 134: Content Marketing as Profit Center06/07/2016
    1:02:40
  76. 84.
    PNR 133: Content Marketing Now Scientifically Proven05/30/2016
    1:00:52
  77. 85.
    PNR 132: Get Ready for Content Studios to Become a "Thing"05/24/2016
    1:05:11
  78. 86.
    PNR 131: Advertising and Content Marketing Are Different?05/16/2016
    59:56
  79. 87.
    PNR 130: Long-Form Content Actually Works on Smartphones05/09/2016
    57:46
  80. 88.
    PNR 129: Red Bull Is Not in the Content Marketing Business05/03/2016
    59:54
  81. 89.
    PNR 128: The Future of Television Advertising Is Native04/25/2016
    1:01:55
  82. 90.
    PNR 127: Is Content Marketing Actually a Thing?04/18/2016
    1:01:39
  83. 91.
    PNR 126: The Seduction of Rented Land04/11/2016
    1:00:49
  84. 92.
    PNR 125: Big Brands Favoring Content, But Will It Matter?04/04/2016
    54:32
  85. 93.
    PNR 124: Instagram Follows Facebook to Land of Paid Social03/29/2016
    51:13
  86. 94.
    PNR 123: FTC to Brands - It's All on You03/21/2016
    55:56
  87. 95.
    PNR 122: Social Media Organic Content at Crisis Levels03/14/2016
    1:02:40
  88. 96.
    PNR 121: Machines Are Coming to Replace Your Marketing Job03/07/2016
    1:01:40
  89. 97.
    PNR 120: Native Advertising Hits Network Television03/01/2016
    58:37
  90. 98.
    PNR 119: How to Pen a Content Marketing Is Dead Article02/22/2016
    53:13
  91. 99.
    PNR 118: Breaking - Brands Create More Content with Less Engagement02/15/2016
    58:51
  92. 100.
    PNR 117: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo02/09/2016
    1:02:40
  93. 101.
    PNR 116: The Guardian Gets Aggressive with Native Advertising Terms02/01/2016
    59:07
  94. 102.
    PNR 115: Stop It! Content Marketing Is NOT a Game of Traffic01/26/2016
    56:11
  95. 103.
    PNR 114: The Coming Opportunity in (of all things) Email01/18/2016
    1:01:35
  96. 104.
    PNR 113: How Native Advertising Will Drive the Future of Owned Media01/11/2016
    1:01:35
  97. 105.
    PNR 112: Ad Blocking Is 2015 Phrase of the Year01/04/2016
    1:04:42
  98. 106.
    PNR 111: FTC In No-Win Situation with Native Advertising12/28/2015
    1:03:31
  99. 107.
    PNR 110: Sure, Social Media Platforms Will Never Change12/21/2015
    1:01:40
  100. 108.
    PNR 109: Content Marketing Strikes Back12/14/2015
    1:03:24
  101. 109.
    PNR 108: Homeless Media's Huge Opportunity, Big Risk12/07/2015
    1:01:14
  102. 110.
    PNR 107: Google Plus Returns from the Grave. Does it Matter?11/30/2015
    1:02:44
  103. 111.
    PNR 106: Facebook Instant Articles Need Syndication, Not Advertising11/23/2015
    56:00
  104. 112.
    PNR 105: Does Dollar Shave Club's Content Launch Have Transparency Issues?11/16/2015
    55:50
  105. 113.
    PNR 104: Content Creation Plummeting on Facebook11/10/2015
    1:05:55
  106. 114.
    PNR 103: Consistent Content Is Key...and Most Brands Can't Do It11/03/2015
    1:02:15
  107. 115.
    PNR 102: YouTube Proves We Have No Rights on Social Media10/27/2015
    1:02:11
  108. 116.
    PNR 101: Can Content Save Advertising?10/20/2015
    1:01:08
  109. 117.
    PNR 100: 4 Content Marketing Trends for 2016 [100th Anniversary Show]10/12/2015
    1:10:03
  110. 118.
    PNR 99: The Internet of the Future Will Be Ruled By Few10/05/2015
    1:02:33
  111. 119.
    PNR 98: Apple Is Spurring On the Next Generation of Advertising09/29/2015
    58:10
  112. 120.
    PNR 97: The Coming Crisis in #NativeAdvertising09/21/2015
    1:01:29
  113. 121.
    PNR 96: Content Marketing Technology Investments Top $1 Billion09/15/2015
    59:24
  114. 122.
    PNR 95: CMO Survey Finds Spending on Content to Outpace Advertising09/07/2015
    1:01:08
  115. 123.
    PNR 94: Social Media Isn't Dead, We're Just Using It Wrong08/31/2015
    57:45
  116. 124.
    PNR 93: 2016 Will Be the Year of Content Marketing M&A08/25/2015
    59:28
  117. 125.
    PNR 92: End of Days for Digital Display Spells Opportunity for Brands08/18/2015
    59:18
  118. 126.
    PNR 91: The Sad Future Reality of Brands Battling for Advertising08/10/2015
    1:04:01
  119. 127.
    PNR 90: Chaos In the Media Coming Soon to a Platform Near You08/03/2015
    1:02:12
  120. 128.
    PNR 89: Don't Build Your Content House on Rented Land07/28/2015
    59:14
  121. 129.
    PNR 88: Content Marketing Budgets Still the Size of Pluto07/21/2015
    55:24
  122. 130.
    PNR 87: Upworthy's Big Move Combining Original Content and Data07/13/2015
    1:06:15
  123. 131.
    PNR 86: Inside the New York Times' Subscription Funnel07/07/2015
    1:00:58
  124. 132.
    PNR 85: Who Didn't Launch a Content Marketing Agency this Week?06/30/2015
    1:02:01
  125. 133.
    PNR 84: Content Marketing Now Definitive Industry Term06/23/2015
    1:01:05
  126. 134.
    PNR 83: Why Medium Is Betting on Email (and So Should You)06/15/2015
    1:02:35
  127. 135.
    PNR 82: Honda Fails to Go the Distance06/09/2015
    1:00:23
  128. 136.
    PNR 81: Can't Miss Content Opportunities in Mary Meeker's Trends Report06/01/2015
    58:43
  129. 137.
    PNR 80: Publisher Cuts Lead to Content Opportunities for Brands05/26/2015
    1:00:59
  130. 138.
    PNR 79: Facebook's Move to Swallow Publishers05/19/2015
    55:02
  131. 139.
    PNR 78: The Future of Content Marketing 202505/11/2015
    53:37
  132. 140.
    PNR 77: Why Digital Spending Is Not Growing Fast Enough05/04/2015
    1:00:13
  133. 141.
    PNR 76: The New Media Model Will Include Selling Products04/28/2015
    56:26
  134. 142.
    PNR 75: Media Serves Two Content Masters, Brands Serve Just One04/21/2015
    1:01:28
  135. 143.
    PNR 74: LinkedIn Moves for Content Dominance04/14/2015
    55:44
  136. 144.
    PNR 73: Like It or Not, Advertising Is Booming04/07/2015
    1:00:10
  137. 145.
    PNR 72: Facebook Moves for Total Internet Domination03/31/2015
    57:25
  138. 146.
    PNR 71: The Third Era of the Internet Has Begun03/23/2015
    58:48
  139. 147.
    PNR 70: Starbucks Announces Next Move as Media Company03/16/2015
    56:14
  140. 148.
    PNR 69: Google+ Finally Dead? Well, Not Really03/10/2015
    59:50
  141. 149.
    PNR 68: The Media Industry Is Desperately Confused03/03/2015
    51:40
  142. 150.
    PNR 67: When Will LinkedIn's Purchase Run End?02/24/2015
    56:09
  143. 151.
    PNR 66: Why the New Golden Age of Marketing Is Now02/17/2015
    58:12
  144. 152.
    PNR 65: A Net Neutrality Win | Stop Talking So Much About Yourself02/10/2015
    58:08
  145. 153.
    PNR 64: Super Bowl Advertisers Don't Care about Building Audience02/02/2015
    57:02
  146. 154.
    PNR 63: Competition for Super Bowl Halftime Attention Is On01/27/2015
    53:29
  147. 155.
    PNR 62: Marketing Still Subservient to Sales | The Launch of Facework01/19/2015
    59:56
  148. 156.
    PNR 61: The YouTube Killer Is Not Facebook, It's Twitter01/12/2015
    59:07
  149. 157.
    PNR 60: The Social Media Phase Is Over01/05/2015
    58:30
  150. 158.
    PNR 59: The 2015 Content Marketing Predictions Episode12/28/2014
    1:11:54
  151. 159.
    PNR 58: Here's What Verizon Should Have Done with SugarString12/22/2014
    1:02:31
  152. 160.
    PNR 57: The Only Way to Stop Native Advertising Is to Embrace It12/16/2014
    1:00:00
  153. 161.
    PNR 56: Chipotle Calls on Best-Selling Writers for Soda Cups12/09/2014
    59:43
  154. 162.
    PNR 55: Why It's Impossible to Scale Native Advertising12/02/2014
    54:36
  155. 163.
    PNR 54: Captain Obvious - Marketers Are Wasting Money on Social11/24/2014
    54:42
  156. 164.
    PNR 53: Facebook Continues To Mess with Your Content11/17/2014
    54:46
  157. 165.
    PNR 52: Failed 2014 Content Marketing Predictions11/11/2014
    1:01:16
  158. 166.
    PNR 51: Is There a Crisis in Content Marketing?11/04/2014
    51:29
  159. 167.
    PNR 50: Hey WSJ - Native Advertising Is NOT Content Marketing10/28/2014
    52:17
  160. 168.
    PNR 49: Is It Time to Kill Your Facebook Page?10/21/2014
    51:00
  161. 169.
    PNR 48: Watch Out! Major TV Dollars to Hit Content Marketing10/13/2014
    58:12
  162. 170.
    PNR 47: The Real Cure for the Native Advertising Blues10/07/2014
    50:18
  163. 171.
    PNR 46: Yet Another Inbound Vs. Content Marketing Debate09/30/2014
    53:22
  164. 172.
    PNR 45: Native Advertising Redux | Blogging Myths09/22/2014
    58:44
  165. 173.
    PNR 44: The Coming Content Marketing Software Shakedown09/15/2014
    1:04:15
  166. 174.
    PNR 43: Live from Content Marketing World 2014.09/08/2014
    35:16
  167. 175.
    PNR 42: Bezos Transforms the Post | Kardashian's App Rules09/02/2014
    1:00:26
  168. 176.
    PNR 41: Yahoo! Launches Native Ad Killer App | Facebook Becomes Big Brother08/26/2014
    56:18
  169. 177.
    PNR 40: Losing Native Advertising | A Scary Facebook Proposition08/20/2014
    1:02:11
  170. 178.
    PNR 39: Finally, Some Solutions to the Native Advertising Debate08/11/2014
    59:55
  171. 179.
    PNR 38: John Oliver Rants Against Native Advertising08/05/2014
    1:04:56
  172. 180.
    PNR 37: How to Steal Audience from Publishers | Content Marketing from Beck07/29/2014
    1:00:16
  173. 181.
    PNR 36: Forbes, Bizo Sold; Time Creates Native Group07/23/2014
    59:13
  174. 182.
    PNR 35: Does Sponsored Content Have a Trust Problem?07/15/2014
    59:56
  175. 183.
    PNR 34: The Death of Email Has Been Greatly Exaggerated07/07/2014
    54:08
  176. 184.
    PNR 33: P&G Kills All Marketing Titles07/01/2014
    1:00:18
  177. 185.
    PNR 32: We Have No Idea if Ads Actually Work06/23/2014
    1:02:02
  178. 186.
    PNR 31: The Future of Native Advertising | M&A Activity for Brand Publishing06/17/2014
    1:06:29
  179. 187.
    PNR 30: Facebook Confirms It: You Have to Pay to Play06/10/2014
    58:31
  180. 188.
    PNR 29: A Reality Check for Brands as Publishers | A Must-Read Report06/03/2014
    55:14
  181. 189.
    PNR 28: Brands Don't Care a Lick about Traditional Publishers05/27/2014
    43:35
  182. 190.
    PNR 27: A Must-Read Report from The New York Times | The FCC Is Wrong05/20/2014
    59:51
  183. 191.
    PNR 26: Finding the Moneyball of Content Marketing05/13/2014
    51:20
  184. 192.
    PNR 25: The Future of News | The Deception of Native Advertising05/06/2014
    54:29
  185. 193.
    PNR 24: LinkedIn Goes All In | Google+ on Death Watch04/29/2014
    1:02:19
  186. 194.
    PNR 23: Organic Reach in Facebook Is Gone | Enterprise Content Ineffective04/23/2014
    1:00:57
  187. 195.
    PNR 22: The Future of Publishing | VC Money Runs Rampant in Content Marketing04/16/2014
    1:00:06
  188. 196.
    PNR 21: Should Content Marketing Buzz Off? | The Middle Is Dangerous04/07/2014
    51:09
  189. 197.
    PNR 20: Live from Content Marketing World Sydney03/31/2014
    54:42
  190. 198.
    PNR 19: Time to Ignore Facebook and Google03/25/2014
    53:39
  191. 199.
    PNR 18: Growing Pains for Native Advertising | Harley's Content Past03/19/2014
    51:47
  192. 200.
    PNR 17: Stop Complaining, Content Marketing Is the Phrase03/11/2014
    58:32

Listen to This Old Marketing now.

Listen to This Old Marketing in full in the Spotify app