Wear Wag Repeat

Tori Mistick Wear Wag Repeat

Meet cool, creative women entrepreneurs woh are inspired by their dogs to create successful businesses. Tori Mistick, the dog mom behind award-winning blog, Wear Wag Repeat, is talking to dog moms across North America who are inspired by the joy, fun and pure love that their dogs bring to their lives.

All Episodes

I get so many questions about how to start a pet industry podcast. A lot of pet bloggers, dog trainers, pet sitters, vets, nutritionist and more are interested in learning how to start and run a successful show. If you’re one of those people, you’re not alone! Over 150,000 new podcasts came out in 2020. But what do you need to do to create a lasting podcast for pet parents or petpreneurs? The first episode of this show came out on November 1st, 2017, which means I’ve been podcasting for over 4 years. So, I would say I can share a thing or two about how to run a show that lasts. Podcasting is definitely a lot of work and has expenses associated with it. However, it’s one of my favorite elements of my business. And as of 2021, it’s turning a really nice profit for me! I’ll explain more about that in this episode. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Dec 1

36 min 17 sec

In this episode, I’m sharing a conversation with Amy Lynn, the founder of The Dog Guide San Antonio. She told me how she got the inspiration to start an online resource of dog-friendly activities, places and things in her city. This guide, through the website and social media, has grown to include dog obsessed events, fundraisers and more. Amy talks about some of the different mutually beneficial ways that she works with local businesses and organizations. For her site’s 3rd anniversary earlier this year, Amy hosted 30K for Canines, a community pet food drive. The fundraiser not only hit the goal of raising 30,000 pounds of pet food… they actually doubled it! I thought this would be the perfect interview to share with you this week while we celebrate Thanksgiving in the US and Small Business Saturday this weekend. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Nov 24

31 min 21 sec

In this episode, I’m welcoming back Jessica Williams who first appeared on my podcast on episode 19 where we talked about how to optimize your pet content to get more people to your website. Today, Jessica and I are discussing how to monetize your pet blog. She’s been growing traffic to her main blog You Did What With Your Wiener? for about 10 years, and recently added 2 new blogs to her portfolio. Together these sites bring in $5,000 - $10,000 in ad revenue each month. In addition to ads, Jessica points out that it’s important to have different streams of revenue for your pet blogging business. Listen to this conversion to hear more about her strategies. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Nov 17

36 min 14 sec

In this episode, Charlotte Lehman explains how she got started on Instagram with an account for her dog Starsky. Four years into it, she realized that cute photos and simple captions weren’t fueling her fire. She started to post more about her own life, mental health struggles and her authentic life with adventure dogs. Charlotte found another sweet spot with Reels. She’s gained 15,000 new Instagram followers thanks to her creative dog videos. She explains how they fit into 3 categories for the most part: entertaining, educational or narrative style. We also discuss how to get paid as a pet influencer and why we deserve a fair wage.  Save Your Spot in this free Pinterest for Pet Pros Webinar: www.wearwagrepeat.com/pinterestwebinar The rest of the shownotes can be found at wearwagrepeat.com/podcast

Nov 10

34 min 33 sec

In today’s episode, I’m talking to Wendy Chen and Ersalina Lim, the founders of start-up freeze dried treat brand Luca Pets. Ersalina talked about some of the ways they’re making Luca Pets a sustainable brand by partnering with TerraCycle to recycle their packaging and using a compostable alternative to the silica gel packets usually found in most treat bags. They’re launching their brand on Kickstarter right now. It was interesting to learn about how Kickstarter can be used not just for funding but more as a marketing strategy. Wendy talked about how they determined their funding goal and some things they wish they had done differently. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Nov 3

29 min

In this solo episode, I’m talking about how to create merch for your pet brand. You might want to consider screen printing in bulk or print on demand. I’ll explain some of the pros and cons of each option for printing branded t-shirts, mugs, tote bags, etc. If you want to learn more about setting up an on-demand shop, check out my Masterclass to Launch an On Demand Online Storehop for Pet Lovers! Enrollment is open now! Within weeks you'll have one or more on-demand products, your online shop will be ready to accept orders and your audience will be cheering for you! The first part of this episode is an update on my dogs Burt and Lucy. Burt and I have a new hobby that we’re passionate about. But on the other hand, Lucy is getting older and I’m struggling with that. I hope you enjoy hearing about my dog mom life behind the business! The rest of the shownotes can be found at wearwagrepeat.com/podcast

Oct 27

36 min 11 sec

Have you ever used a dating app just for single pet lovers? Sheryl Matthys came up with the idea for what is now an app called FetchaDate when she got her first Greyhound while living in New York City. She discovered the power of having a great WingPet™ to make the introduction to potential new friends. Since then she’s hosted events, written a book, launched a website and an app for the Google Play and Apple App Store. With so many great experiences to pull from, Sheryl and I talk about everything from Covid dating and dog-friendly date ideas to trademarks and website hosting! The rest of the shownotes can be found at wearwagrepeat.com/podcast

Oct 20

32 min 10 sec

In this episode, I’m talking to a fellow dog blogger! You may know Melanie Demi from her Instagram and TikTok accounts @herboozytails. She shares with me why she added a blog to her content platforms about 2 years ago and why it’s a good thing to consider for other petfluencers. Melanie also shares her advice around pivoting content and how she decided to change the name of her name on social media accounts last year. If you’ve ever considered changing your name, you’ll want to hear Melanie’s advice. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Oct 13

34 min 50 sec

Amanda Yu-Nguyen is the creator of Barkuterie Boards, the highly Instagramable charcuterie board creations just for dogs. In under a year, she’s gone from door-to-door deliveries in the Atlanta area to local markets and now she ships non-perishable Barkuterie Boards all over the United States. In this interview, Amanda shares advice on how to manage it all while building an engaged community. We also discuss the challenges of shipping her product in a way that is eco-friendly and aesthetically pleasing. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Oct 6

35 min 10 sec

Get to know Ilana Karcinski, the co-founder of FairyTail Pet Care. It’s more and more popular to include dogs in weddings, but with all your loved ones attending as guests or in the bridal party, who’s going to look after the dog? Ilana and Kelly Maronpot started FairyTail Pet Care to be your dog’s plus one! In the last few years, they’ve refined their services to give the best possible experience to pets and their people. Plus, they’ve gone viral on TikTok with tons of videos getting over 1 million views and flooding their inbox with inquiries to provide pet care at weddings around the world. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Sep 29

30 min 20 sec

Get to know The Honest Breeder Julie Swan. She’s passionate about German Shorthaired Pointers and matching families with dogs that make a positive difference in their lives. After accidentally getting into dog breeding years ago, Julie has since immersed herself in everything she can learn about the health of the dogs and how to be successful in the business of dog breeding. One of the most interesting topics I wanted to talk to Julie about is pricing. She has such insightful stories about how price can affect the pet parent customers you attract and the perceived value of what you are selling, even if that is something priceless like puppies! The rest of the shownotes can be found at wearwagrepeat.com/podcast

Sep 22

36 min 48 sec

Pinterest is always a priority in my pet business. This month Pinterest is a special focus because it’s the theme in Wear Wag Repeat Society. I believe that every pet business that has a website should be on Pinterest using their own original pins to drive traffic to their website. It’s effective for online businesses, in-person pet services and everything in between. If you’ve been putting off getting your Pinterest business account optimized, this episode will get you headed in the right direction. Even if you already have things set up, it’s worth listening to discover if there’s a tweak you could make to help grow your account, and grow traffic to your website! The rest of the shownotes can be found at wearwagrepeat.com/podcast

Sep 15

28 min 23 sec

In this episode, I’m talking to Krista Karpowich of Wag Out Loud about her career path in canine nutrition and wellness. It’s lead her to create a podcast and grow an affiliate marketing revenue stream. Krista is full of creative ideas for ways to partner with pet businesses and she gives several examples that you might want to implement in your own business. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Sep 8

30 min 50 sec

After years spent working for corporate marketing agencies, Stephanie Dumon called it quits in 2018. She then wandered the streets of Toronto photographing pets and their people, made connections in the rescue community, and came up with the idea for her business, StreetDog Marketing. In this episode, Stephanie and I discuss the emotional connection that sets the pet industry apart from marketing other products and services. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Sep 1

33 min 27 sec

In this episode I’m giving you an inside look at one of the most popular monthly lessons from Wear Wag Repeat Society. Blogging for SEO in your pet business can attract new customers to your website and help grow your business. A strategic approach to your pet business blog will also save you money by bringing organic traffic to your site. You can benefit from the lessons I’ve learned in 8 years as a professional dog blogger. Each month in Wear Wag Repeat Society, I teach a new lesson to help you with online marketing for your pet business. Enrollment will be open for a very limited time at the beginning of September. Get on the waitlist and learn more about my monthly membership for petprenerus. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Aug 25

25 min 55 sec

In this episode I’m talking to Vasi Siedman, a Florida based pet photographer and founder of PetPix Academy. Vasi got into pet photography because she believes that everyone should have beautiful photos of their pets to remind them of the wonderful memories they created together. While working on pet portraits for private clients over the years, many people asked for tips to take better photos when they were on their own with their pets. That lead Vasi to launch PetPix Academy, an online course, membership and podcast that teaches pet parents to take better photos and edit on their smartphones. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Aug 18

30 min 51 sec

In this episode I’m talking to Nicole McKay of AugiDog about creative ways to give back to animal rescues while growing your business. She told me about how she volunteers with adoptable dogs and actually paints with the dogs to help them find their furever families. Nicole also shares how a life threatening accident with her dog Augi inspired her to create custom pet portraits so that pet parents can hold onto the memories of their beloved pets. Nicole’s story and business are so inspiring that while we did this interview we decided to host a virtual fundraising art PAWty! Head over to my Instagram account @wearwagrepeat to find the details on that and get involved! The rest of the shownotes can be found at wearwagrepeat.com/podcast

Aug 11

25 min 18 sec

In this episode I’m branching out beyond dog moms to talk to Emily Hall, a cat adventure expert and the founder of KittyCatGO. Emily has built a highly engaged audience of cat parents with her Facebook Group and Adventure Challenge - over 200 cats around the world participated in the last challenge, many of them completing over 50 tasks to earn certificates and prizes. Emily shares how she made that a success and her plans for the next round. We also touch on some other things Emily is working on to grow her cat lifestyle business such as an online shop and affiliate marketing. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Aug 4

27 min 5 sec

This episode features one of my favorite pet blogging friends, Jen Sotolongo of Long Haul Trekkers. Jen recently released her first book about hiking with dogs, published by Falcon Guides. As a blogger, I’ve heard people say for years that writing a book is just like writing a whole bunch of blog posts. Is that really true? Jen told me all about the process of writing her first non-fiction dog book in our conversation.  In our conversation, I also ask Jen about one of the hot topics of the year. According to social media, off leash dogs and irresponsible owners are running amok! I let my dogs off leash all the time, so I had to ask Jen if I’m part of the problem. Before we dive into this episode, I want to give you one last reminder that enrollment in Marie Forloe’s B-School ends very soon! I’m so proud to be a partner for the program this year! That allows me to offer over $1,000 worth of petpreneur bonuses to people who sign up through my link wearwagrepeat.com/b-school. Build a profitable pet business that makes a difference. Enroll in Marie Forleo’s B-School before July 29th and get access to Wear Wag Repeat petpreneur bonuses: wearwagrepeat.com/b-school  

Jul 28

35 min 47 sec

I’m someone who likes to do “all the things”, as Marie Forleo affectionately calls a multi-passionate entrepreneur. And even though she doesn’t believe that we need to pick one thing in order to have a successful business and life, we do need to simplify our passions so we can amplify our impact. One of my favorite takeaways from Marie Forleo’s B-School is “Simplify to Amplify.” This advice is especially relevant for petpreneurs and pupfluencers. If you spend a lot of time on social media, seeing what other people are doing and it brings up FOMO feelings, Marie’s mindset and approach to business is going to make a huge impact for you! Build a profitable pet business that makes a difference. Enroll in Marie Forleo’s B-School before July 29th and get access to Wear Wag Repeat petpreneur bonuses: wearwagrepeat.com/b-school

Jul 21

35 min 8 sec

In this episode I’m talking to Carly Liedtke, who you might recognize from her own podcast called With a Dog. She recently went solo with the show after co-hosting it with her fellow dog loving friend, Issy. We talk about the pros and cons of working on a business with a friend and how the two of them decided to pivot when Issy needed to step back from the podcast. Dog podcasting isn’t the only thing Carly and I have in common, she also spent some time living in London so we got a chance to talk about the differences in dog friendly culture between the US and England. Get access to the free video training by Marie Forleo, "6 Essential Steps To A Thriving, Profitable Business” at wearwagrepeat.com/bschool The rest of the shownotes can be found at wearwagrepeat.com/podcast  

Jul 14

33 min 51 sec

In this episode I’m talking to Dawn LaFountaine. She started her business, Cat in the Box, about 3 years ago after realizing that there was a need for fun, safe and stylish cardboard box playhouses for cats. We start by talking about her inspiration for this product and the science behind why cats love cardboard boxes - which is fascinating! Then we dive in another area of Dawn’s expertise, which is getting free press coverage for her business. She uses Help a Reporter Out to pitch her expertise as a cat lover and business owner and has received a ton of coverage including the Boston Globe, Pop Sugar and Readers Digest. We talk about the many benefits of press coverage beyond just getting sales. And Dawn generously shares all of her tips for successfully landing theres types of features. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Jul 7

34 min 36 sec

In this episode I had the pleasure of talking to Tara Robertson, the founder of PupStars Pet Care in Chicago. Tara first started her business walking dogs on her own back in 2006. With increased demand from her customers for boarding and grooming, she hired help and moved her operation to a brick and mortar facility in 2014. Right before the pandemic hit, she upgraded to a larger space where she can offer almost anything her doggy clients need. From daycare to transportation, and grooming to first aid classes. Hearing about her business and services, the number one priority for Tara is safety. She and her team work closely with pets and their people to do temperament tests, offer training advice and sometimes, recommend daily walks instead of day care.

Jun 30

30 min 23 sec

In this episode, I’m talking to Jessica Abernathy who is a pet sitting industry expert and current president of the National Association of Professional Pet Sitters (NAPPS). Jessica has a ton of great stories to share about getting started as a pet sitter and what she wishes she did differently from the beginning. One thing she wishes she knew about sooner is NAPPS! I was so interested to hear about the wealth of info and resources they offer to their members including certification for pet sitters and also a pet parent membership level. Jessica also talks about the number one thing that prevents most people from growing their pet industry business. It might not be what you think it is! Listen to find out. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Jun 23

36 min 30 sec

In this episode I’m talking to the founder of Dog Bakery Academy, Minyoung Morita. While launching and growing her own dog bakery business over 7 years, Minyoung saw the huge demand for healthy and fun bakery style dog treats. But there literally weren’t enough dog bakeries to supply the stores! So she had the idea to create an online course to teach others how to build their own dog bakery business. Her course covers everything from buying a domain to the rules and regulations broken down by each state. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Jun 16

29 min 58 sec

In this episode I’m sharing my best advice around batching content for your pet business. If you’re creating blog posts, reels, Instagram posts, Pinterest pins, podcast episodes or anything else to market your business on a regular basis then you know how time consuming that can be. Batching your content by doing many similar tasks at the same time can make all of that content creation more efficient. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Jun 9

26 min 56 sec

In this episode, I’m talking to Jessica Bay who says she’s found her calling with her current business, Templates for Pet Pros. After years of experience in a variety of different aspects of the pet industry, she’s using her knowledge of what pet business owners need to help them with their online marketing. We got to talk about how great Canva is and how Jessica’s unique templates are geared towards dog day cares, dog walkers, pet product makers and more. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Jun 2

27 min 42 sec

In this episode, I’m talking to Kerrie Fitzgerald about the secrets of growing a 6-figure pet product business. One of those secrets is to focus on customer acquisition in places other than Instagram. As Kerrie grew her high-end pet subscription box she focused on things that brought free traffic from Google like an affiliate program, blogging, and SEO. Kerrie also shares some actionable examples of ways you can reward current customers to turn them into superfans! The rest of the shownotes can be found at wearwagrepeat.com/podcast

May 26

28 min 49 sec

In this episode, I’m sharing a delightful conversation with Leda Akyuz about her journey to grow her dog accessories brand Woof + Wonder. If you ever get stuck in a comparison trap or have anxiety about how fast or slow your business is growing, this conversation is going to get you unstuck! Leda and I talk about a bunch of forbidden topics like fear, money and where to find inspiration without feeling like a copycat. The rest of the shownotes can be found at wearwagrepeat.com/podcast

May 19

30 min 2 sec

In this episode, I’m talking to Tennille Teague who launched a cruelty free pet accessories brand called JUST FRED. She shares some great examples of how to write product descriptions in a visual way to elicit an emotional response from potential customers. Tennille also shares how she’s simplified inventory management and fulfillment with strategic partners and reveals what has surprised her in growing this new brand. The rest of the shownotes can be found at wearwagrepeat.com/podcast

May 12

29 min

In this episode, I’m excited to share a conversation with a pioneer of the pet CBD industry, Julianna Carella of Treatibles. She shares stories about the challenges she's faced as a female business owner in a male dominated industry, how she's kept up with the ever-changing cannabis laws and regulations, and more. The rest of the shownotes can be found at wearwagrepeat.com/podcast

May 5

37 min 50 sec

We all know from spending time on social media that your reach matters. But it’s frustrating to post on Instagram or Facebook and see that your post only reaches a small percentage of your followers. In today’s episode, I’m sharing two strategies that you can use to expand your pet brand’s reach. I’ll tell you how I’ve used Pinterest and Podcasting to grow my brand, increase my revenue and find more time to spend with Burt and Lucy. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Apr 28

21 min 29 sec

In this episode, I’m excited to introduce you to Dr. Lisa Lippman. You might already be one of her 156,000 Instagram followers or you might know her from her podcast We Don’t Deserve Dogs. In this interview, we touch on how she’s been keeping up with the podcast, with the help of her partner, during the pandemic and how she uses her Instagram influence to share honest and authentic advice for pet parents. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Apr 21

29 min 15 sec

In today’s episode, I’m talking with Kalina Stormer. Over the course of 2020, she and her husband focused on growing the online store for their brick and mortar pet boutique in Nashville. When they found out some big family news, they listed the online store for sale on a whim! Within weeks they found the perfect buyers who are continuing on the brand values that Kalina and her husband worked so hard to build up over several years. Have you ever thought of selling your pet business and what that might mean for your life? It’s something to think about! Kalina and I also talk about what she’s working on now - and how mindset and marketing go hand in hand. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Apr 14

30 min 17 sec

In this episode, I’m talking to Chaz Olajide about her fashionable online dog shop, Sir Dogwood. After working in marketing and communications in the art world, Chaz decided to pursue something that allowed her to be more creative as an entrepreneur. Inspired by her dog at the time, Winston, she launched Sir Dogwood in 2016. In this conversation, we talk about how she finds unique brands to carry and how input from her die-hard customer fans can impact what products end up in the shop. Chaz also shares how pandemic puppies have inspired her to write new blog content on her website. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Apr 7

29 min 41 sec

In this episode, I’m talking to Beth Miller to learn about the research she does at Wagtown about dog friendliness, how to define what that even means and how we can make our towns more dog friendly. Beth shares her insight into the complications of working with local government and regulations. We discussed how a lot of laws surrounding pets are related to public health and safety and don’t address the benefits of having dogs in the community. Now that dogs are considered a part of the family in our society some of those regulations could use an update! The rest of the shownotes can be found at wearwagrepeat.com/podcast

Mar 31

37 min 12 sec

In this episode, listen in on a conversation between myself and one of my earliest Instagram dog friends, Sonia Jones of Huskies in the Hatch. Sonia and I talk about storytelling and why she’s creating long-form video content when everyone else is rushing to make 15 second clips. It’s inspiring to hear about how she’s collaborating with creative friends to turn dog and adventure videos she’s been holding onto for years into cohesive stories for the new Huskies in the Hatch YouTube channel. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Mar 24

35 min 50 sec

Katie Ast of Just Dog People joins me to talk about building a community of dog lovers, treating your staff like family, keeping your team members trained and knowledgable, and how you can continuously raise the bar at your business. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Mar 17

37 min 7 sec

In today’s episode, we’re back on the topic of TikTok with Chelsea Barstow of Willow Bee Goods. Chelsea’s advice helped me create a viral TikTok video that’s reached almost 1 million views so I’m excited to share her expertise with you here today. We talked about a content strategy to get started with a new account, how to create fun videos even if you’re a total introvert and what hashtags to use on your TikTok videos. We also talk about how you can use affiliate links to monetize your video content. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Mar 10

27 min 35 sec

In this episode, I’m excited to share a great conversation with Liz Illg, a business consultant and the owner of Puff and Fluff Grooming & Pet Sitting in Phoenix. Liz shared with me her entrepreneurial story of going from an in-debt student pet sitting on the side, to buying her first grooming shop and growing it into a 6 location business that practically runs itself. Liz shared that the hardest part of growing her grooming business wasn’t building up to 6 locations, it was actually going from 1 to 2 locations. The key to growing her pet business was delegating tasks to her staff and creating a systematic guide to every question that previously she would have had to deal with one by one. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Mar 3

30 min 24 sec

I started my blog as a hobby almost 8 years ago. I thought I'd use it to document my love of style and dogs. My original tag line was "I wear it, they wag it, then we repeat!" Although I had my site for many years, I didn’t go full time with it until 2 years ago. In this episode, I’m going to share with you how made the leap to full-time, some of the highlights of the last 2 years and the most important lessons I’ve learned. I hope my story helps you brainstorm ways to grow your own pet-obsessed business! The rest of the shownotes can be found at wearwagrepeat.com/podcast

Feb 24

29 min 18 sec

In this episode, I’m talking with Jamie Ruden who’s spent her quarantine building a new online community for pet parents. She was inspired to created Dog Spotted after fostering and then adopting a dog last year. The website, which is launching this month, provides expert advice on dog training, health, wellness, gear shopping and so much more. But all that advice doesn’t do much good without an audience! Jamie shares how she’s been using edutainment content and events to build up an audience of thousands of dog parents before the site even goes live! The rest of the shownotes can be found at wearwagrepeat.com/podcast

Feb 17

35 min 4 sec

Michelle Stern of Pooch Parenting has built a niche business around helping families with new babies or small children who need dog training support. You know I love talking about niching down! Michelle shares her perspective on the value and importance of narrowing down what you offer to your audience. There is such a thing as too much information and it’s impossible to be good at everything. I loved Michelle’s advice to focus on 1 thing that you’re really good at then have a team to who you can outsource work that you’re not confident in tackling yourself. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Feb 10

35 min 56 sec

On this episode, I’m talking to Melinda Kirk Stenger, the creator of PetCakes and YumYum Bones. Recently, Melinda has gone from pet treat manufacturer to pet lifestyle entrepreneur with the creation of her new canine cookbook called Brunch and Bitches. When the pandemic put a damper on her plans for a furry friendly book tour, Melinda got creative and has been working with local businesses and animal rescues to host drive-thru book signings. She told me that one of the keys to staying in business for the long haul is to be comfortable with making a pivot and being open minded to new directions. I know you’ll enjoy hearing her story and this conversation will inspire you to do amazing things with your own pet business this year. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Feb 3

30 min 56 sec

In this episode, I’m talking to Julie Napolitano about her affordable luxury dog skin car brand, Pup Wax. She shares her inspiration behind creating an all-natural, non-toxic paw balm and how she sets her product apart with high end packaging that delights the sense. Julie and I also talk about the tech side of starting your own pet brand like email opt-ins and digital downloads designed to educate customers. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Jan 27

30 min 29 sec

There are many monthly membership programs specific to various specialties in the pet industry. These are nothing like the professional memberships and associations that your parents belonged to! Most of these memberships are virtual and many of them have a majority of female members. In this episode I’ll tell you about 9 different pet industry membership programs from a pet photography membership to a membership for animal communicators. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Jan 20

26 min 21 sec

In this episode, I’m going to ask you to THINK BIG! What do you want success to look like when you get there? That’s the topic of this interview with Gila Kurtz, the co-founder of Dog Is Good and an expert in helping petpreneurs define what success really looks like. As a dog trainer and dog mom herself, she knows how important it is to be motivated and inspired by the enthusiasm that our dogs bring to every day. We talked about why it’s so important to surround yourself with people (and dogs) who push you to be the best version of yourself, and Gila shares what she considers to be the essential foundational skills for entrepreneurs. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Jan 13

35 min 48 sec

For this episode, I had so much fun talking about fashion, art, business, and pets with Ann Greenberg of A Pet with Paws. She used her 20 years of experience in the fashion industry to pivot her own handbag line into a collection of eco-friendly, functional, and stylish pet carriers and accessories. Ann shares great advice on how to pivot in your career and why it’s so important to have enthusiasm about your product. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Jan 6

30 min 26 sec

I’m excited to get back to my roots and talk about Instagram dogs with Courtney Lynne, aka the Dog Mom Boss. Courtney talks about how she got started growing her Instagram account when she got her first dog Hammy a couple of years ago and grew the account into something where she shares her passion, makes some money and now, teaches other pet influencers. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Dec 2020

32 min 13 sec

In this solo episode, I’m answering a few listener questions and sharing some plans I have in store for petpreneurs like you with Wear Wag Repeat in 2021. The rest of the shownotes can be found at wearwagrepeat.com/podcast

Dec 2020

28 min 37 sec