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Startups For the Rest of Us

By Mike Taber and Rob Walling

The podcast that helps developers be awesome at launching software products.

  1. 1.
    Episode 440 | How to Build Case Studies That Don’t Suck04/16/2019
    29:59
  2. 2.
    Episode 439 | 9 Key Takeaways from MicroConf 201904/09/2019
    34:09
  3. 3.
    Episode 438 | Casual Conversations with Rob & Mike04/02/2019
    38:51
  4. 4.
    Episode 437 | Monetizing B2C, Selling a Small SaaS, and More Listener Questions03/26/2019
    40:42
  5. 5.
    Episode 436 | How to Respond to Customer Suggestions03/19/2019
    31:26
  6. 6.
    Episode 435 | The Value of Startup Accelerators, Better Onboarding, Liability Insurance, and More Listener Questions03/12/2019
    35:57
  7. 7.
    Episode 434 | SaaS KPIs You Should Focus on From Day 103/05/2019
    39:53
  8. 8.
    Episode 433 | Managing Your Emotions, the Cost of an MVP, and More Listener Questions02/26/2019
    40:04
  1. 9.
    Episode 432 | How to Indirectly Overcome Sales Objections02/19/2019
    28:50
  2. 10.
    Episode 431 | Converting Free Users to Paid, Vesting, Business Ethics, and More Listener Questions02/12/2019
    38:25
  3. 11.
    Episode 430 | What to Look For In a Co-Founder02/05/2019
    35:04
  4. 12.
    Episode 429 | Building a Launch List of 5,900 and Grinding Out Customer Development01/29/2019
    38:48
  5. 13.
    Episode 428 | Building Relationships with Agency Partners, Determining Equity Splits, and More Listener Questions01/22/2019
    28:41
  6. 14.
    Episode 427 | Scaling a Software Product, Raising Prices, When to Consider CRM, and More Listener Questions01/15/2019
    27:31
  7. 15.
    Episode 426 | Getting Started with Event Tracking01/08/2019
    25:19
  8. 16.
    Episode 425 | How to Launch a Product Into a Mature Market01/01/2019
    37:33
  9. 17.
    Episode 424 | Our Predictions for 201912/25/2018
    41:33
  10. 18.
    Episode 423 | Our Goals for 201912/18/2018
    47:00
  11. 19.
    Episode 422 | Impact of GDPR on Mailing Lists, Keyword Stuffing, Shady Competition, and More Listener Questions12/11/2018
    39:32
  12. 20.
    Episode 421 | The “Science” of Why “Charge More” Works12/04/2018
    33:00
  13. 21.
    Episode 420 | An Alternative Form of Startup Funding11/27/2018
    30:22
  14. 22.
    Episode 419 | VC Prospecting Emails, Building Features vs. Integrations and More Listener Questions11/20/2018
    31:51
  15. 23.
    Episode 418 | Creators Versus Fans11/13/2018
    36:47
  16. 24.
    Episode 417 | Pulling Out Profits, Building Features vs. Integrating, Marketing a Podcast, and More Listener Questions11/06/2018
    33:58
  17. 25.
    Episode 416 | MicroConf Europe 2018 Recap10/30/2018
    27:36
  18. 26.
    Episode 415 | Product-Founder Fit, Stairstepping, Free Trials vs. Money Back Guarantees, and More Listener Questions10/23/2018
    41:38
  19. 27.
    Episode 414 | Content Promotion Tactics10/16/2018
    33:56
  20. 28.
    Episode 413 | How Lucidchart Grew to 13 Million Users with Freemium10/09/2018
    30:30
  21. 29.
    Episode 412 | The Pitfalls of Several Commonly Recommended Marketing Tactics10/02/2018
    31:23
  22. 30.
    Episode 411 | Bootstrapping vs. Funding: 19 Questions To Ask09/25/2018
    30:44
  23. 31.
    Episode 410 | Customer Development for Dummies09/18/2018
    32:12
  24. 32.
    Episode 409 | Defining Product/Market Fit, Using Inexpensive Developers, When to Quit, and More Listener Questions09/11/2018
    36:29
  25. 33.
    Episode 408 | Should You Take on a Co-founder?09/04/2018
    38:26
  26. 34.
    Episode 407 | A SaaS Pricing Conundrum, Subdomains, Building an Affordable MVP, and More Listener Questions08/28/2018
    36:12
  27. 35.
    Episode 406 | Should Bootstrappers Raise Money?08/21/2018
    40:55
  28. 36.
    Episode 405 | Minimum Viable Security, Moving on from AuditShark, and More Listener Questions08/14/2018
    39:19
  29. 37.
    Episode 404 | How to Dissect Your Business Competitors08/07/2018
    30:17
  30. 38.
    Episode 403 | Should You Love What You’re Working On?07/31/2018
    31:19
  31. 39.
    Episode 402 | Tactics for Minimizing Disruptions to Your Vacation07/24/2018
    27:41
  32. 40.
    Episode 401 | Why You Shouldn’t Listen to Your Customers (And What You Should Do Instead)07/17/2018
    25:27
  33. 41.
    Episode 400 | The Importance of Consistency07/10/2018
    43:32
  34. 42.
    Episode 399 | How Derrick Reimer is Validating His Ambitious Third SaaS Application07/03/2018
    35:09
  35. 43.
    Episode 398 | SaaS Marketing Lessons You’ll Wish You’d Learned Sooner06/26/2018
    30:08
  36. 44.
    Episode 397 | Customer Acquisition Strategies06/19/2018
    27:20
  37. 45.
    Episode 396 | Revisiting 2018 Goals, Raising Funding, Marketing at Events, and More Listener Questions06/12/2018
    41:46
  38. 46.
    Episode 395 | 20 Podcasts We Like06/05/2018
    47:17
  39. 47.
    Episode 394 | Soft Skills for Entrepreneurs05/29/2018
    33:01
  40. 48.
    Episode 393 | Marketing and Growth Questions Answered05/22/2018
    34:40
  41. 49.
    Episode 392 | 10 Key Takeaways from MicroConf 201805/15/2018
    33:19
  42. 50.
    Episode 391 | The 5 Stages of Your Sales Funnel & Tools to Use At Each One05/08/2018
    26:01
  43. 51.
    Episode 390 | SaaS Pricing, Sponsoring Events, Subscription Boxes and More Listener Questions05/01/2018
    32:38
  44. 52.
    Episode 389 | Pro Tips for Attending Conferences04/24/2018
    40:55
  45. 53.
    Episode 388 | GDPR, Why You Should Strive For High Prices, and More Listener Questions04/17/2018
    46:00
  46. 54.
    Episode 387 | Before You Run Any Facebook Ads, Listen to This04/10/2018
    45:59
  47. 55.
    Episode 386 | Balancing Feature Development with Marketing, the Cost of Technical Debt, and More Listener Questions04/03/2018
    42:50
  48. 56.
    Episode 385 | GDPR, Preparing to be Acquired, Technical Debt, and More Listener Questions03/27/2018
    41:49
  49. 57.
    Episode 384 | Bluetick Marketing Plan Teardown03/20/2018
    42:05
  50. 58.
    Episode 383 | Considering Monetizing SaaS with Ads, Should a WP Plugin Company Consider SaaS, and More Listener Questions03/13/2018
    25:19
  51. 59.
    Episode 382 | Fixing Onboarding, Marketing a Low LTV Product, and More Listener Questions03/06/2018
    36:03
  52. 60.
    Episode 381 | SaaS Marketing from Square One02/27/2018
    30:20
  53. 61.
    Episode 380 | Allocating Your Marketing Budget, Minimum SaaS Documentation and More Listener Questions02/20/2018
    36:54
  54. 62.
    Episode 379 | There and Back Again, a Founders Tale of Services to Product to Services02/13/2018
    45:31
  55. 63.
    Episode 378 | Billing Systems Suck, Here’s How to Make Yours Suck Less02/06/2018
    48:25
  56. 64.
    Episode 377 | Staying Sane While Starting Up With Dr. Sherry Walling01/30/2018
    28:34
  57. 65.
    Episode 376 | SaaS Revenue Patterns, Increasing Annual Renewals, and More Listener Questions01/23/2018
    46:46
  58. 66.
    Episode 375 | How to Evaluate Per-Seat and Tiered Pricing Models01/16/2018
    29:11
  59. 67.
    Episode 374 | Text vs Video, Finding a Mastermind, Joint Ventures, and More Listener Questions01/09/2018
    34:57
  60. 68.
    Episode 373 | How to Craft Your Homepage with Lianna Patch01/02/2018
    35:31
  61. 69.
    Episode 372 | Our Goals for 201812/26/2017
    44:29
  62. 70.
    Episode 371 | Launching to $4K in Monthly Revenue with Laura Elizabeth from Client Portal12/19/2017
    27:40
  63. 71.
    Episode 370 | Our Predictions for 201812/12/2017
    41:37
  64. 72.
    Episode 369 | Staying Motivated, Improving Onboarding and More Listener Questions12/05/2017
    43:02
  65. 73.
    Episode 368 | Improving Your SaaS Onboarding Emails11/28/2017
    34:24
  66. 74.
    Episode 367 | MicroConf Europe 2017 Recap11/21/2017
    35:06
  67. 75.
    Episode 366 | Building an MVP as a Non-Developer, Gaining Traction with Stair-Stepping, and More Listener Questions11/14/2017
    37:52
  68. 76.
    Episode 365 | The Real Impact of Revenue Expansion11/07/2017
    30:09
  69. 77.
    Episode 364 | Plateauing at $1k MRR, When to Spend on SaaS apps, and More Listener Questions10/31/2017
    30:26
  70. 78.
    Episode 363 | Building Outbound Sales Processes10/24/2017
    39:57
  71. 79.
    Episode 362 | Calculating Lifetime Value (Not as Boring as it Sounds)10/17/2017
    32:08
  72. 80.
    Episode 361 | Planning for Better Productivity10/10/2017
    32:24
  73. 81.
    Episode 360 | The One Where Rob Takes Over the Show10/03/2017
    27:56
  74. 82.
    Episode 359 | The 3 Tenets of Fulfillment at Work09/26/2017
    23:32
  75. 83.
    Episode 358 | Bootstrapping into the Enterprise, Avoiding Death by Google, Selling to Outside the U.S. and More Listener Questions09/19/2017
    38:11
  76. 84.
    Episode 357 | Courtland Allen – Indie Hackers09/12/2017
    53:10
  77. 85.
    Episode 356 | Finding Pricing for a New SaaS App, Small Business Banking, Selling to Companies Outside the U.S. and More Listener Questions09/05/2017
    34:44
  78. 86.
    Episode 355 | How to answer the question: Build or Buy?08/29/2017
    22:57
  79. 87.
    Episode 354 | The Art of Product with Guests Derrick Reimer and Ben Orenstein08/22/2017
    36:15
  80. 88.
    Episode 353 | Noah Kagan’s Post-Launch Advice for Bluetick08/15/2017
    47:59
  81. 89.
    Episode 352 | Housing Multiple Products Under One Brand, Stair-Stepping, Pricing Tiers, and More Listener Questions08/08/2017
    33:43
  82. 90.
    Episode 351 | Harnessing the Power of Your Marketing Data08/01/2017
    32:09
  83. 91.
    Episode 350 | Launching Books, Compensation for a Side Project, Starting with A Lot of Runway, and More Listener Questions07/25/2017
    34:28
  84. 92.
    Episode 349 | Things to Consider When Building Your Launch Plan07/18/2017
    31:27
  85. 93.
    Episode 348 | Finding Product/Market Fit, Organizing Notes for Maximum Effect, Growing from $100k to $1M, and More Listener Questions07/11/2017
    35:48
  86. 94.
    Episode 347 | How to Recover From Coding for Months Without Talking to Customers07/04/2017
    25:06
  87. 95.
    Episode 346 | Lessons Learned from Requiring Demos for New Customers06/27/2017
    44:05
  88. 96.
    Episode 345 | How to Get Your Emails Delivered to the Gmail Primary Tab06/20/2017
    29:20
  89. 97.
    Episode 344 | 9 Summertime Productivity Tactics06/13/2017
    24:08
  90. 98.
    Episode 343 | Growing from $1k to $5k MRR, Projecting SaaS Revenue Growth, Refining Your Sales Process, and More Listener Questions06/06/2017
    32:55
  91. 99.
    Episode 342 | SaaS Development Shortcuts05/30/2017
    29:26
  92. 100.
    Episode 341 | How to Deal With Toxic Customers05/23/2017
    27:45
  93. 101.
    Episode 340 | Hiring VAs, Struggling with Engineering, Bootstrapping vs. Raising Funding, and More Listener Questions05/16/2017
    22:55
  94. 102.
    Episode 339 | Updates on Bluetick, Drip and Other Madness05/09/2017
    26:36
  95. 103.
    Episode 338 | How To Rank #1 for a High-Volume Organic Keyword in Under 3 Months05/02/2017
    30:04
  96. 104.
    Episode 337 | Hacking (Customer) Acquisition with Sean Ellis04/25/2017
    42:28
  97. 105.
    Episode 336 | Key Takeaways from MicroConf Vegas 201704/18/2017
    31:03
  98. 106.
    Episode 335 | Lessons Learned from Unbounce’s 5 Split Tests Across 2.3M Exit Overlay Visitors04/11/2017
    24:15
  99. 107.
    Episode 334 | Why some products fail and others succeed04/04/2017
    29:32
  100. 108.
    Episode 333 | The Ultimate Guide to Email Sequences03/28/2017
    28:29
  101. 109.
    Episode 332 | A Prioritization Framework to Deal With Task Overload03/21/2017
    36:15
  102. 110.
    Episode 331 | Transitioning from Productized Services to SaaS with Brian Casel03/14/2017
    36:36
  103. 111.
    Episode 330 | Switching from Enterprise to the SMB Market, Staying Small Indefinitely, Dealing with Raises, and More Listener Questions03/07/2017
    35:32
  104. 112.
    Episode 329 | How to Make Your Customers Successful02/28/2017
    25:44
  105. 113.
    Episode 328 | Updates on Drip and Bluetick02/21/2017
    42:36
  106. 114.
    Episode 327 | Supporting 700+ services w/ Wade Foster02/14/2017
    32:59
  107. 115.
    Episode 326 | Building a Local vs. a Remote Team02/07/2017
    33:12
  108. 116.
    Episode 325 | Building a Killer Email Launch Sequence01/31/2017
    30:44
  109. 117.
    Episode 324 | Idea Validation & Risk Avoidance01/24/2017
    26:41
  110. 118.
    Episode 323 | Funding, Acquisitions, Firing and More Listener Questions01/17/2017
    33:27
  111. 119.
    Episode 322 | Sex & Software (An Interview with Brianna Wu)01/10/2017
    39:56
  112. 120.
    Episode 321 | How to Take Your SaaS Upmarket01/03/2017
    32:48
  113. 121.
    Episode 320 | Business Model Breakdown of Amazon Go12/27/2016
    29:18
  114. 122.
    Episode 319 | Questions about the Technical Side of SaaS12/20/2016
    36:32
  115. 123.
    Episode 318 | Our Goals for 201712/13/2016
    37:59
  116. 124.
    Episode 317 | Our Predictions for 201712/06/2016
    32:36
  117. 125.
    Episode 316 | Subscription Pricing Models? Challenge Accepted.11/29/2016
    32:53
  118. 126.
    Episode 315 | On Attending Conferences, Opening a Bank Account, and Project Management Tools11/22/2016
    36:44
  119. 127.
    Episode 314 | Management Lessons for Founders11/15/2016
    31:41
  120. 128.
    Episode 313 | The Viability of SaaS, Cutting-edge Technologies, and More Listener Questions11/08/2016
    29:04
  121. 129.
    Episode 312 | 9 Ways to Introduce New Ideas into Your Business11/01/2016
    26:37
  122. 130.
    Episode 311 | What It’s Like Selling a $128k Side Project (With Guest Derrick Reimer)10/25/2016
    27:26
  123. 131.
    Episode 310 | Indie.vc and a More Realistic Approach to Funding10/18/2016
    29:23
  124. 132.
    Episode 309 | Updates on Bluetick.io & Drip10/11/2016
    36:25
  125. 133.
    Episode 308 | Work-work Balance, Living A Process-Based Life, and More Listener Questions10/04/2016
    31:27
  126. 134.
    Episode 307 | Is the Micropreneur Dream Still Alive?09/27/2016
    24:32
  127. 135.
    Episode 306 | Mixing Subscription and One-time Pricing, Angel Investing, Options for Recurring Payments, and More Listener Questions09/20/2016
    30:33
  128. 136.
    Episode 305 | Strategies for Taking Pre-orders for a New Product09/13/2016
    34:09
  129. 137.
    Episode 304 | From Bootstrapped to Funded and Back to Bootstrapped with Simon Payne09/06/2016
    19:45
  130. 138.
    Episode 303 | Our Favorite Tabletop Games08/30/2016
    30:13
  131. 139.
    Episode 302 | 8 Key Takeaways from MicroConf Europe 201608/23/2016
    28:12
  132. 140.
    Episode 301 | Six Decision Making Tips for Entrepreneurs08/16/2016
    18:15
  133. 141.
    Episode 300 | The 4 Unfair Advantages for Faster SaaS Growth08/09/2016
    37:48
  134. 142.
    Episode 299.5 | Ten Lessons Every Startup Founder Should Learn from Bill Walsh08/02/2016
    33:31
  135. 143.
    Episode 299 | 7 Entrepreneurial Blind Spots07/26/2016
    33:09
  136. 144.
    Episode 298 | A Startup Acquisition Story07/19/2016
    50:01
  137. 145.
    Episode 297 | How to Charge for Startup Ideas (With Guest Ken Wallace)07/12/2016
    31:13
  138. 146.
    Episode 296 | Launching 100 Projects in One Year07/05/2016
    35:18
  139. 147.
    Episode 295 | How to Get Your First 10 SaaS Customers06/28/2016
    21:26
  140. 148.
    Episode 294 | Back of the Envelope Business Model Test06/21/2016
    28:35
  141. 149.
    Episode 293 | The 6 Biggest Email Marketing Myths06/14/2016
    31:49
  142. 150.
    Episode 292 | Moving from One-time to Subscription Revenue, When Your Core Product Has Variable Costs, and More Listener Questions06/07/2016
    33:06
  143. 151.
    Episode 291 | Freemium, Asking for CC Up-front, and a Big Mistake First-time Founders Make (with Guest David Cancel)05/31/2016
    28:26
  144. 152.
    Episode 290 | Public Speaking as a Sales Channel with Rachel Andrew05/24/2016
    34:06
  145. 153.
    Episode 289 | A Short Guide to Online Presales for SaaS & Software05/17/2016
    32:33
  146. 154.
    Episode 288 | How to Choose and Test a Paid Marketing Channel05/10/2016
    33:44
  147. 155.
    Episode 287 | 5 High Leverage Areas Bootstrappers Should Focus On05/03/2016
    30:26
  148. 156.
    Episode 286 | Five Guidelines for Balancing Learning and Doing04/26/2016
    25:10
  149. 157.
    Episode 285 | How to Make Your First Hire04/19/2016
    31:45
  150. 158.
    Episode 284 | Key Takeaways from MicroConf 201604/12/2016
    30:14
  151. 159.
    Episode 283 | Stair-Stepping Into a Different Audience04/05/2016
    30:01
  152. 160.
    Episode 282 | The Long, Slow SaaS Ramp of Death03/29/2016
    35:38
  153. 161.
    Episode 281 | Tools You’ll Need for Your Bootstrapped Startup03/22/2016
    35:45
  154. 162.
    Episode 280 | The Productivity Project with Guest Chris Bailey03/15/2016
    44:34
  155. 163.
    Episode 279 | How Google’s New Search Results Will Affect You03/08/2016
    32:21
  156. 164.
    Episode 278 | How to Build and Launch a Membership Website03/01/2016
    35:15
  157. 165.
    Episode 277 | Five Ways to Structure Your Startup Mastermind02/23/2016
    27:23

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