Growth Masterminds Podcast

By Singular

Growth Masterminds is insight from the smartest people we know … to help smart marketers get smarter. Growth Masterminds is presented by Singular, the marketing intelligence platform that optimizes over $10B in ad spend annually for clients like Lyft, Nike, Rovio, Wish, Doordash, and Twitter.

  1. 1.
    Apple's SKAdNetwork is a huge bonus for kids apps, says Kidoz co-CEO Eldad Ben Tora
    30:22
  2. 2.
    Cloud gaming is a game-changer for marketers: chatting with Bluestack's new Now.gg VP Ben Armstrong
    30:14
  3. 3.
    Mobile app success in China: pitfalls, challenges, and secrets, with Josh Burns
    43:35
  4. 4.
    Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
    18:44
  5. 5.
    So you need SKAdNetwork-compatible mobile ad inventory ...
    8:23
  6. 6.
    Facebook AAA: How to analyze Automated App Ads by country and creative simultaneously
    6:22
  7. 7.
    iOS 14: is the ad ecosystem ready? (plus SKAdNetwork and MMPs, mobile web and deep links, and VTA)
    16:15
  8. 8.
    Fingerprinting in iOS 14: where you can and can't use probabilistic fingerprinting for marketing measurement or tracking
    10:43
  1. 9.
    Everything you need to know about Apple's App Tracking Transparency pop-up, with Singular CTO Eran Friedman
    18:00
  2. 10.
    Mixtiles co-founder on marketing, identity, privacy, iOS 14, and app vs web
    36:02
  3. 11.
    SKAdNetwork challenges for mobile marketers: supply side data, and privacy cohort size
    8:29
  4. 12.
    From Hello World to Clash of Clans: how your marketing analytics needs change
    17:25
  5. 13.
    ROAS and cohorts in iOS 14? Here's how
    20:30
  6. 14.
    Mobile ad monetization: challenges, trends, and future for this multi-billion dollar segment
    19:29
  7. 15.
    How do you build a single source of truth ... including SKAdNetwork?
    18:59
  8. 16.
    3 ways fraudsters can cheat advertisers in iOS 14 with SKAdNetwork
    14:57
  9. 17.
    Managing, monitoring, and optimizing conversions in iOS 14 with SKAdNetwork
    12:06
  10. 18.
    UA in iOS 14 with SKAN, Singular's open source framework for SKAdNetwork
    28:31
  11. 19.
    Creative: A game designer and a marketing director on how pink cows, purple velvet shoes, and stone pillows help you beat the competition
    31:45
  12. 20.
    Using AI to boost customer acquisition, with Lomit Patel (VP of Growth at IMVU)
    37:14
  13. 21.
    AdExchanger senior editor Allison Schiff on TikTok, Amazon, Facebook, Google, Twitter, the goddess of growth, and the marketing that works on her
    36:43
  14. 22.
    DraftKing's Jayne Peressini on ghost ads, measuring TV, multivariate testing, scaling a growth team, and much more
    28:42
  15. 23.
    Thomas Petit on ASO, conversion optimization, why VO and tROAS don't really work for subscription apps (and more)
    51:26
  16. 24.
    2 super women in games: How to get featured by Apple and Google, how to know when to scale, and how to build a games studio in a non-traditional market
    32:14
  17. 25.
    Eric Seufert on mobile chaos, mobile games, and mobile attribution
    41:24

Listen to Growth Masterminds Podcast now.

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