This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

BRAND SECRETS AND STRATEGIES

By Daniel Lohman

How do you get your products on more retailer's shelves and into the hands of more shoppers? Discover how you can increase sustainable sales, get more loyal shoppers, avoid costly pitfalls, reduce wasted trade spending, make sense of the data maze, profit from big brand strategies, and save valuable time and money. There’s a better way! Get exclusive tips and actionable insights from more than 50 well-known industry thought leaders who candidly share their advice with you. The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers - Empowering Brands and Raising The Bar.

  1. 1.
    SECRETS 105 Brands need to have a clear and compelling message that resonates with shoppers with Daniel Lohman of Brand Secrets and Strategies01/16/2019
    22:01
  2. 2.
    SECRETS 104 The Essential New Item Checklist - The Recipe For Success with Daniel Lohman of Brand Secrets and Strategies01/10/2019
    26:53
  3. 3.
    SECRETS 103 Amazon success secrets with Jeff Cohen of Seller Labs01/04/2019
    55:55
  4. 4.
    SECRETS 102 Sales success begins with story telling that resonates with humans with Beau Haralson of Human Design12/26/2018
    1:03:19
  5. 5.
    SECRETS 101 The most important customer you need to focus on with Ted Ning of Bodhi Tree, LOHAS and NatchCom12/13/2018
    47:19
  6. 6.
    SECRETS 100 Insider secrets with Gary Hirshberg Seth Goldman Miyoko Schinner Kyle Garner Sheryl OLoughlin and Chuck Muth12/12/2018
    23:42
  7. 7.
    SECRETS 099 The most important sales management success strategies with Bob Burke of Natural Products Consulting11/30/2018
    1:11:00
  8. 8.
    SECRETS 098 The importance of mission beyond the brand with Jeffrey Hollender of Sustain Natural and Seventh Generation11/28/2018
    57:35
  1. 9.
    SECRETS 097 Disrupting the category by cleaning it up with Greg Steltenpohl of Califia Farms and Odwalla10/31/2018
    1:29:21
  2. 10.
    SECRETS 096 Breaking through the barriers every brand faces with Charles Coristine of LesserEvil10/31/2018
    1:04:49
  3. 11.
    SECRETS 095 Making a classic snack healthy with Mathew Parry of The Good Crisp10/31/2018
    57:32
  4. 12.
    SECRETS 094 Reinventing favorite foods with Miyoko Schinner of Miyokos Kitchen10/30/2018
    1:12:25
  5. 13.
    SECRETS 093 Profitably bridging the gap between perimeter and center store with Doug Brent of Made In Nature10/23/2018
    1:13:33
  6. 14.
    SECRETS 092 Whats behind the hottest trend in retail with David Benzaquen of Plant Based Solutions and Ocean Hugger Foods10/16/2018
    1:12:22
  7. 15.
    SECRETS 091 Disrupting the category by looking to the future for innovation with Justin Gold of Justins10/10/2018
    1:08:03
  8. 16.
    SECRETS 090 Proven strategies to maximize trade marketing ROI with Daniel Lohman of CMS4CPG10/05/2018
    16:52
  9. 17.
    SECRETS 089 The importance of having a solid digital brand selling strategy with Madeline Haydon of Nutpods10/02/2018
    1:16:37
  10. 18.
    SECRETS 088 Proof that becoming a category leader opens doors and grows sales with Russ Forester of Hain Celestial09/28/2018
    1:07:13
  11. 19.
    SECRETS 087 Why its critical to build your brand with a sturdy foundation with Peter Burns of ONE Brands Justins and Hain Celestial09/26/2018
    1:10:42
  12. 20.
    SECRETS 086 Hard work persistence and curiosity the prescription for success with Zak Normandin of DIRTY LEMON and Little Duck Organics09/18/2018
    59:22
  13. 21.
    SECRETS 085 Revitalizing a tired category using advanced strategies with Adam Lowry of Ripple Foods and Method09/12/2018
    58:28
  14. 22.
    SECRETS 084 The importance of perseverance and overcoming obstacles with David Perkins of Beetnik Foods09/06/2018
    51:26
  15. 23.
    SECRETS 083 Demystifying organic by focusing on healthy regenerative soil with Jeff Moyer of Rodale Institute and Regenerative Organic09/05/2018
    1:06:58
  16. 24.
    SECRETS 082 Why knowing the health of your brand is critical to your survival with Daniel Lohman of CMS4CPG08/31/2018
    15:02
  17. 25.
    SECRETS 081 Connecting generations with love and a passion for real food with Greg Fleishman of Foodstirs and Purely Righteous Brands08/28/2018
    1:25:01
  18. 26.
    SECRETS 080 The recipe for success for scaling your brand with Jeff Greenberg of The Kitchen Coop08/23/2018
    55:28
  19. 27.
    SECRETS 079 How a family recipe became a thriving brand with Vincent Kitirattragarn of Dang Foods08/22/2018
    32:03
  20. 28.
    SECRETS 078 Leveraging mainstream best practices to build two legacy natural brands with Scott Jensen of Rhythm Superfoods and Stubbs Legendary Bar-B-Q08/16/2018
    55:51
  21. 29.
    SECRETS 077 The Perfect recipe for growth knowing your numbers authentic love for your hive with Leigh Keith and Bill Keith of Perfect Bar08/15/2018
    1:00:29
  22. 30.
    SECRETS 076 Proven merchandising strategies used by category leaders that win over retailers with Daniel Lohman of CMS4CPG08/10/2018
    26:21
  23. 31.
    SECRETS 075 How a disruptive start-up revived a dying category and became a top sellng brand with Joel Clark of Kodiak Cakes08/08/2018
    1:00:06
  24. 32.
    SECRETS 074 Using the consumer decision tree to boost shopper loyalty with Daniel Lohman of CMS4CPG08/03/2018
    14:14
  25. 33.
    SECRETS 073 Fun - the essential ingredient for brand success with Dave Hirschkop of Daves Gourmet07/31/2018
    58:27
  26. 34.
    SECRETS 072 Powerful retail insights to give brands a competitive advantage with Kevin Coupe of Morning News Beat Part 207/26/2018
    42:45
  27. 35.
    SECRETS 071 Powerful retail insights to give brands a competitive advantage with Kevin Coupe of Morning News Beat Part 107/26/2018
    42:40
  28. 36.
    SECRETS 070 Online brand strategies to accelerate sales with Jennifer Krupey and Jim Moscou of NatchCom07/25/2018
    43:34
  29. 37.
    SECRETS 069 Improving global health by building a better food system with Brandon Martin of Local Roots Farms07/19/2018
    47:02
  30. 38.
    SECRETS 068 Proven strategies to grow sales stand out on a crowded shelf and 2x your loyal shoppers with Daniel Lohman of CMS4CPG07/18/2018
    16:07
  31. 39.
    SECRETS 067 Resources for emerging brands with Julie Pryor at Food Marketing Institute FMI07/12/2018
    19:07
  32. 40.
    SECRETS 066 A brand-building coaching session with Marshall and Elliott Rader of The Gluten Free Bar07/11/2018
    1:02:59
  33. 41.
    SECRETS 065 A strong vibrant community raises the tide for natural brands with Doug Helbig and Zach Greenberg of Colorado Food Works07/05/2018
    22:04
  34. 42.
    SECRETS 064 Innovation and revolution is at the heart of successful brands with Neil Grimmer of Habit and Plum Organics07/04/2018
    1:02:44
  35. 43.
    SECRETS 063 Effective brand messaging focused on community building with John Grubb of Summit Venture Management and Sterling Rice Group06/29/2018
    56:55
  36. 44.
    SECRETS 062 Proven strategies to level the playing field and win at retail with Todd Kluger of Lundberg Family Farms06/27/2018
    1:01:18
  37. 45.
    SECRETS 061 Success strategies for Natural Retailers, the life blood of natural brands with Corinne Shindelar of INFRA (Independent Natural Food Retailers Association) and The Climate Collaborative06/21/2018
    58:33
  38. 46.
    SECRETS 060 The importance of remaining relevant at retail and with shoppers with Michael Sansolo of Sansolo Solutions Morning News Beat Coca-Cola Retailing Research Council06/19/2018
    1:14:58
  39. 47.
    SECRETS 059 Proof that advanced strategies and fact-based selling stories adds rocket fuel to your growth with Steve Hughes of Sunrise Strategic Partners and Boulder Brands06/14/2018
    57:01
  40. 48.
    SECRETS 058 Start with a Mission in mind - what big brands can learn from disruptive natural brands with Kyle Garner of Organic India06/13/2018
    1:12:11
  41. 49.
    SECRETS 057 Communication the importance of a unified and powerful brand message with Steve Hoffman of Compass Natural Marketing06/07/2018
    57:53
  42. 50.
    SECRETS 056 How a vision quest evolved into an iconic brand with Caryl Levine of Lotus Foods OSC2 The Climate Collaborative06/06/2018
    1:00:45
  43. 51.
    SECRETS 055 Making a lasting change - a legacy to be proud of with Katherine DiMatteo of Sustainable Food Trade Association Climate Collaborative Organic Trade Association06/01/2018
    51:51
  44. 52.
    SECRETS 054 What retailers really want insider secrets to getting on shelf with Mathis Martines of Enlightened and Formerly Kroger05/29/2018
    1:08:18
  45. 53.
    SECRETS 053 The power of perseverance and mission focus with Megan Reamer of Jacksons Honest05/24/2018
    1:02:56
  46. 54.
    SECRETS 052 Selling Secrets from a master storyteller with Jon Sebastiani of Sonoma Brands Krave Smash Mallow05/22/2018
    1:10:38
  47. 55.
    SECRETS 051 How an unsung hero changed the way we celebrate food with Ahmed Rahim of Numi Organic Tea and OSC205/17/2018
    47:31
  48. 56.
    SECRETS 050 Killing It - Life lessons of humility love and inspiration with Sheryl OLoughlin of REBBL and Clif Bar05/16/2018
    1:06:52
  49. 57.
    SECRETS 049 What’s Really Driving Health and Wellness Trends and How to Remain Relevant on Shelf - CMA Presentation05/15/2018
    35:37
  50. 58.
    SECRETS 048 One brand making a difference and changing the world with Megan Shea and Chip Heim of The Soulfull Project05/10/2018
    1:01:00
  51. 59.
    SECRETS 047 Regenerative business - the future of natural with Neil Blomquist of Sustainable Solutions05/08/2018
    1:04:41
  52. 60.
    SECRETS 046 Community is the magic ingredient behind every brands success with Alex Hanifin of Alpine Start and Naturally Boulder05/03/2018
    44:52
  53. 61.
    SECRETS 045 The importance of a solid fact-based business strategy with TJ McIntyre of Bobos Oat Bars05/01/2018
    49:03
  54. 62.
    SECRETS 044 What is the Future in Brand Strategy for Natural Organic? With Chuck Muth, Alex Hanifin, Megan Reamer04/30/2018
    57:24
  55. 63.
    SECRETS 043 Success retailers brands partnering to satisfy shoppers with Ben Friedland of Luckys Market04/26/2018
    44:33
  56. 64.
    SECRETS 042 Gary Hirshberg of Stonyfield shares his passion for natural organic brands and how we need to inspire and educate shoppers - why this matters04/24/2018
    55:22
  57. 65.
    SECRETS 041 Understanding what drives the beating heart of natural with Robbie Vitrano from Good Spread and NatchCom04/19/2018
    1:18:19
  58. 66.
    SECRETS 040 Grow sustainable sales - expert advice from John Craven with BevNET04/18/2018
    55:39
  59. 67.
    SECRETS 039 Organic produce and center-store organic sales is there a link with guest Adam Brohimer and Tom Barnes with CATEGORY PARTNERS04/17/2018
    1:00:39
  60. 68.
    SECRETS 038 Mission based brand success stories with guest Seth Goldman at Honest Tea and Beyond Meat04/12/2018
    46:29
  61. 69.
    SECRETS 037 Shoppers want products they can feel good about that support a healthier planet with guest Lara Dickinson at OSC204/09/2018
    46:10
  62. 70.
    SECRETS 036 The importance of a compelling selling story to get your brand on store shelves with guest John Foraker with Once Upon A Farm and Annies04/05/2018
    50:43
  63. 71.
    SECRETS 035 Sales extend beyond retailers shelves with Chuck Muth with Beyond Meat04/03/2018
    42:52
  64. 72.
    SECRETS 034 Plant Based Growth Strategies with guest Mike Cooke with Daiya Foods03/30/2018
    53:03
  65. 73.
    SECRETS 033 Increase brand awareness and social activism with digital strategies with guest Justin Perkins with Care2 and OLOMOMO03/28/2018
    57:02
  66. 74.
    SECRETS 032 Sage Wisdom with Phil Lempert - The Supermarket Guru03/21/2018
    59:56
  67. 75.
    SECRETS 031 Creative Strategies For Brands That Drive Sales At Retail Leveraging The Growth Of Natural And Organic Products with Daniel Lohman of Brand Secrets and Strategies03/19/2018
    28:46
  68. 76.
    SECRETS 030 How To Get Your Brand On The Retailers Shelf — What Retailers REALLY Need And Want with Daniel Lohman of Brand Secrets and Strategies03/15/2018
    27:35
  69. 77.
    SECRETS 029 TURNKEY SALES STORY STRATEGIES with Daniel Lohman of Brand Secrets and Strategies03/07/2018
    10:58
  70. 78.
    SECRETS 028 - Driving sales without distraction. How making time for your customers is the key to more sales with guest Connor Gillivan of FreeeUp02/28/2018
    33:21
  71. 79.
    SECRETS 027 Defining the Differences between the Natural Organic and the Mainstream Shopper with Daniel Lohman of Brand Secrets and Strategies02/22/2018
    55:14
  72. 80.
    SECRETS 026 Story telling secrets, brand messaging strategies to amplify your brand with guest Bobby Umar of Raeallan02/15/2018
    31:48
  73. 81.
    SECRETS 025 The cornerstone of every successful brand - distribution what you need to know to grow sales with Daniel Lohman of Brand Secrets and Strategies02/08/2018
    16:19
  74. 82.
    SECRETS 024 The 10 most important things every brand MUST do to be successful with Daniel Lohman of Brand Secrets and Strategies01/28/2018
    18:55
  75. 83.
    SECRETS 023 Salesmanship 401 - In depth sales strategies every brand must use with guest Andrew Therrien with Big Orange Productions01/18/2018
    1:01:46
  76. 84.
    SECRETS 022 Trust begins with ethical claims you can proudly stand behind with guest Risa Schulman of TapRoot01/10/2018
    42:45
  77. 85.
    SECRETS 021 Shoppers want Trust and Transparency - the cornerstone of the natural channel with guest Robert Craven with MegaFood01/04/2018
    31:55
  78. 86.
    SECRETS 020 Sustainable packaging what you need to know and how to emphasize it in your brand messaging with guest Reyna Bryan of Elk Packaging12/28/2017
    44:51
  79. 87.
    SECRETS 019 Promotional Effectiveness - the the rocket fuel to get your products into the hands of more shoppers! with Daniel Lohman of Brand Secrets and Strategies12/28/2017
    24:19
  80. 88.
    SECRETS 018 Discussing Local and Clean Label growth trends with guest Jefferson Heatwole from Shenandoah Valley Organic12/14/2017
    35:50
  81. 89.
    SECRETS 017 The #1 reason most brands fail and how to avoid this fatal mistake with Daniel Lohman of Brand Secrets and Strategies12/07/2017
    19:06
  82. 90.
    SECRETS 016 The creative strategy to introduce your brand to retailers with guests Sarah Davidson and Joseph Tarnowski from ECRM11/29/2017
    33:23
  83. 91.
    SECRETS 015 The future of natural and the the Whole Foods Person of the year with guest Laurie Petersen11/22/2017
    41:55
  84. 92.
    SECRETS 014 How to maximize sales with brokers with guest Bryan Bootka11/22/2017
    44:47
  85. 93.
    SECRETS 013 Food Startups success stories with guest Matt Aaron11/15/2017
    38:26
  86. 94.
    SECRETS 012 Selling outside the box in alternative markets with guest John Pagliaro11/08/2017
    34:52
  87. 95.
    SECRETS 011 Sales growth strategies that focus on shopper satisfaction with guest Tim Joseph from Maple Hill Creamery11/01/2017
    48:53
  88. 96.
    SECRETS 010 Retail horror stores - retail pitfalls to avoid with Daniel Lohman of Brand Secrets and Strategies10/30/2017
    21:33
  89. 97.
    SECRETS 009 Your brands first impression - packaging that drives sales with guests Kelly Williams Tom Dunn from FPK Resources10/26/2017
    49:10
  90. 98.
    SECRETS 008 Brand building strategies that work by putting the shopper first with guest Joel Warady of Enjoy Life Foods10/18/2017
    35:35
  91. 99.
    SECRETS 007 Effective Merchandising Strategies to grow sales and shopper loyalty with guest Mat Brogie from Repsly10/12/2017
    33:58
  92. 100.
    SECRETS 006 Brand strategies to drive sales at retail with guest Bill Bishop of Brick Meets Click10/05/2017
    35:58
  93. 101.
    SECRETS 005 Top 10 strategies to build sustainable sales and profits with Daniel Lohman of Brand Secrets and Strategies09/28/2017
    12:23
  94. 102.
    SECRETS 004 The Why - Why this matters with Daniel Lohman of Brand Secrets and Strategies09/22/2017
    12:02
  95. 103.
    SECRETS 003 Check list for Entrepreneurial Brands with Daniel Lohman of Brand Secrets and Strategies09/22/2017
    19:29
  96. 104.
    SECRESTS 002 Strategies to help your natural organic brand stand out on a crowded retailers shelf with Daniel Lohman of Brand Secrets and Strategies09/12/2017
    20:36
  97. 105.
    SECRETS 001 Introduction to BRAND SECRETS AND STRATEGIES Podcast with Daniel Lohman of Brand Secrets and Strategies09/12/2017
    10:31

Listen to BRAND SECRETS AND STRATEGIES now.

Listen to BRAND SECRETS AND STRATEGIES in full in the Spotify app