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Connect the Dots Podcast

By Vicki O'Neill

Connecting the Dots between marketing and teams that engage with the customer journey. Hosted by Fractional CMO, Vicki O'Neill. This podcast will help you create more effective marketing that aligns with internal teams, your business goals and drives sales. Solo and guest episodes provide marketing related tips, tools and take aways that you can put into action immediately. Vicki's experience, leadership and creative thinking provides outside perspective to consider for your business. She also shares downloadable documents on various episodes via the Show Notes. Follow Vicki on Twitter, IG and LinkedIn @vickioneill.

  1. 1.
    Podcast in Review and What's Next11/24/2020
    23:48
  2. 2.
    How to Score Leads and Score More Business11/17/2020
    23:15
  3. 3.
    Establishing Criteria for MQL and SQL11/10/2020
    31:27
  4. 4.
    5 Actions You Can Take Right Now to Market Your Business11/03/2020
    17:33
  5. 5.
    Pros and Cons of Paid Advertising That You May Not Be Considering for Your Business (and need to)10/27/2020
    10:37
  6. 6.
    Pros and Cons to Free Marketing That Help Create Clarity Toward Achieving Your Goals10/20/2020
    10:49
  7. 7.
    13 Marketing Tips Every Business Leader Needs to Know10/13/2020
    24:44
  8. 8.
    4 Online Marketing Mistakes Keeping You From More Business10/06/2020
    13:38
  1. 9.
    Podcasting: What to consider before you start and steps to get started09/29/2020
    31:49
  2. 10.
    What's Your Story? with Chief Storyteller Theresa Francomacaro09/22/2020
    55:41
  3. 11.
    Highlights from Episodes 76 - 8909/15/2020
    22:30
  4. 12.
    7 Most Common Marketing Mistakes That Kill Your Business09/08/2020
    16:32
  5. 13.
    Marketing Lifecycle vs. Sales Funnel09/01/2020
    24:24
  6. 14.
    Poll for Marketing Effectiveness08/25/2020
    13:31
  7. 15.
    Marketing Content That Increases Conversions08/18/2020
    10:30
  8. 16.
    Marketing and the Problem You Solve08/11/2020
    17:52
  9. 17.
    How Marketing Contributes to Customer Retention with Megan Heuer08/04/2020
    38:53
  10. 18.
    5 Marketing Strategies for Sales Reps with Limited Marketing Support07/28/2020
    22:58
  11. 19.
    Demand Generation vs Lead Generation07/21/2020
    17:43
  12. 20.
    Unlock YourSelf with Eddie Thomason07/14/2020
    40:35
  13. 21.
    How Effective is your Marketing?07/07/2020
    20:38
  14. 22.
    5 Sales Tips to Create Engagement in the Customer Journey06/30/2020
    18:59
  15. 23.
    How Marketing, Sales and Business are Like Tommy Boy06/23/2020
    11:19
  16. 24.
    Repurposing Content06/16/2020
    12:31
  17. 25.
    Prospecting vs. Marketing06/09/2020
    20:24
  18. 26.
    Highlights from Episodes 61 - 7406/02/2020
    23:34
  19. 27.
    Plateau to Grow Business Strategies05/26/2020
    18:09
  20. 28.
    Marketing vs. Sales05/19/2020
    13:08
  21. 29.
    Marketing....the term is antiquated, lackluster, diluted, and...boring.05/12/2020
    12:14
  22. 30.
    Leave a voice message: What ONE Marketing Thing Are You Doing Differently Post-COVID-19? 05/05/2020
    7:37
  23. 31.
    Marketing's Role in the Customer Journey04/28/2020
    11:38
  24. 32.
    Helping Family-Owned and Small Businesses Grow and Transition with David Miller of The Goering Center04/21/2020
    43:39
  25. 33.
    Trying New Marketing Efforts04/14/2020
    16:08
  26. 34.
    Emotional Triggers, Relevant Content04/07/2020
    16:33
  27. 35.
    Why do I need a SWOT?03/31/2020
    13:57
  28. 36.
    No Time for Marketing - Where Do I Begin?03/24/2020
    17:25
  29. 37.
    Creating Consistent Content to Post Online03/17/2020
    13:59
  30. 38.
    How to engage prospects in their story with Joseph Myers03/10/2020
    16:15
  31. 39.
    You're on Social Media - Now What?03/03/2020
    12:27
  32. 40.
    How to Align Marketing and Sales with Bethan Vincent, Marketing Director at Netsells02/25/2020
    28:27
  33. 41.
    Highlights episodes 47 - 59 + New Format Revealed02/18/2020
    18:57
  34. 42.
    Erik Oehler, Global Digital Content Marketing Manager02/11/2020
    22:51
  35. 43.
    Tracey Tait, #StartTheChat Content Marketing02/04/2020
    30:07
  36. 44.
    Like a Voss Social Media Agency with Amanda Relyea-Voss, Founder and CEO01/28/2020
    31:23
  37. 45.
    Louisa van Vessem Business Consultant at Workflow Virtual01/21/2020
    26:18
  38. 46.
    Seth Anthony, Marketing and Sales Director at Holleran01/14/2020
    20:16
  39. 47.
    Zev Asch, Ledaza Marketing01/07/2020
    40:18
  40. 48.
    Vicki O'Neill, 2020 Predictions and Challenges12/31/2019
    22:29
  41. 49.
    Wendy Harris, Queen of Making Conversations12/24/2019
    34:31
  42. 50.
    Zach Messler, Messaging and Positioning Advisor12/17/2019
    25:21
  43. 51.
    Anita Toth, B2B SaaS Consultant & Chief Churn Crusher12/10/2019
    38:06
  44. 52.
    Sarah Santacroce, Founder The Gentle Business Revolution12/03/2019
    30:19
  45. 53.
    Matt Parry, CEO and Co-Founder The Good Crisp Company11/26/2019
    26:32
  46. 54.
    Joe Webb, President of DealerKnows and Keynote Speaker11/19/2019
    42:16
  47. 55.
    Connect the Dots Highlights: Episodes 32 - 4511/18/2019
    20:07
  48. 56.
    Mark Schaefer, International Keynote Speaker, Author, Podcaster, Marketing Consultant11/12/2019
    50:32
  49. 57.
    John Espirian, Relentlessly Helpful Technical Copywriter 11/05/2019
    33:36
  50. 58.
    Judi Fox, Business & Sales Coach, LinkedIn Video Strategist10/29/2019
    50:05
  51. 59.
    Adam Kipnes, Business Coach and Marketing Consultant10/22/2019
    33:46
  52. 60.
    Jerry Blais, Marketing and Sales Executive10/17/2019
    43:17
  53. 61.
    Ruthie Bowles, Founder Defy the Status Quo, B2B Content Strategist10/15/2019
    34:15
  54. 62.
    The Our Shawn McBride, Business Ownership Attorney, Speaker10/08/2019
    26:46
  55. 63.
    Mark Perone, Founder Rethink Revenue, Author and Speaker10/01/2019
    35:04
  56. 64.
    Michal Eisikowitz, Slayer of Blah, SaaS and B2B Copywriter09/27/2019
    50:28
  57. 65.
    Miriam Dorsett, 3x Entrepreneur and Productivity Guru09/17/2019
    43:16
  58. 66.
    Kimberly Sundt, Boutique Hotel and Customer Experience Marketer09/10/2019
    35:59
  59. 67.
    Jules White: Sales Coach TEDx Speaker and Author of Live It. Love It. Sell It.09/03/2019
    29:31
  60. 68.
    Janine Capaldi Leverages LinkedIn to Generate Leads and Relationships08/20/2019
    27:50
  61. 69.
    Highlights of Episodes 16 - 3008/19/2019
    19:51
  62. 70.
    Jon Thomas, Marketing and Sales of a Local Restaurant Owner08/13/2019
    40:27
  63. 71.
    What's the BIG Idea? with Bob Sager08/06/2019
    35:06
  64. 72.
    Why Consider Lead Magnets?07/30/2019
    13:44
  65. 73.
    Business and Mindset Coach, Heidi Medina07/23/2019
    26:35
  66. 74.
    Online Course Creation with Diana Wilson07/18/2019
    22:43
  67. 75.
    3 Simple Sales Strategies for Small Businesses to Take Action Now07/16/2019
    17:28
  68. 76.
    Small Business Marketing with Janine Coombes07/11/2019
    25:03
  69. 77.
    Goal-Based Marketing: Aligning with Business Objectives07/09/2019
    15:17
  70. 78.
    The Anti-Social Speaker, Mark Shaw07/02/2019
    48:42
  71. 79.
    The Relentlessly Helpful John Espirian06/27/2019
    37:38
  72. 80.
    5 Customer Focused Post Ideas for Marketing and Sales06/25/2019
    22:03
  73. 81.
    Marketing Study Lab with Peter Sumpton06/20/2019
    35:23
  74. 82.
    Marketing Obsessed or Customer Obsessed?06/18/2019
    25:40
  75. 83.
    Divergent: Marketing and Sales06/11/2019
    11:29
  76. 84.
    How To Uncover Customer Pain Points06/04/2019
    25:26
  77. 85.
    Highlights from Episodes 1 - 1405/28/2019
    29:21
  78. 86.
    What Is Marketing and Sales Misalignment?05/21/2019
    15:53
  79. 87.
    5 Ways Marketing and Sales Increase Brand Awareness05/14/2019
    21:53
  80. 88.
    How To Start Aligning Marketing and Sales With This First Step04/30/2019
    16:23
  81. 89.
    3 Marketing Mistakes That Could Be Killing Your Sales Leads04/23/2019
    13:44
  82. 90.
    8 CSFs to a Killer Marketing and Sales Strategy04/16/2019
    17:48
  83. 91.
    Psychology of Marketing and Sales with Kendra Ramirez04/09/2019
    39:45
  84. 92.
    Lead Scoring 101: A Simple How-To04/02/2019
    22:35
  85. 93.
    How Marketing and Sales Work Together on Creating Events03/26/2019
    23:53
  86. 94.
    Reel It In - Aligning Marketing and Sales to Create Videos03/19/2019
    16:25
  87. 95.
    Shades of Gray: Blending the Black and White of Marketing and Sales03/12/2019
    15:11
  88. 96.
    Mapping Customer Journey03/05/2019
    12:15
  89. 97.
    Creating Personas. Together.02/26/2019
    13:34
  90. 98.
    Why Align Marketing & Sales? The importance of collaboration.02/26/2019
    9:24

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