Connection Loop with Ruben Dua

Ruben Dua from Dubb

A weekly podcast by Ruben Dua, the founder of Dubb. Dubb is the video communication platform for sales, marketing, support and more. Get a free trial at dubb.com and scale with actionable videos. Subscribe to this podcast for tips and tricks on growing a business and long-form interviews with fascinating people in sales, marketing and beyond.

All Episodes

In this day and age, running a business does not only call for establishing an online presence; it also requires differentiating yourself from the rest of the competition by building authority and demonstrating thought leadership. Although the process may initially seem overwhelming and even frustrating, there are proven effective ways to find your voice and exercise your influence on the internet. In this episode of Connection Loop, Dubb founder Ruben Dua discusses building an authority platform online with Chris Kirkpatrick. Chris is the president and founder of LIFE180, a full-service entrepreneurial agency dedicated to helping entrepreneurs succeed by launching, advancing, and optimizing their businesses. Chris imparts valuable knowledge during the episode, such as practical ways to dominate the first page of search engines, like setting up Google Alerts for your brand and your name. He also expounds on the value of communication, community, and connection in setting your brand apart from the marketplace. If you want to find out the best practices to maintain your online presence and navigate your system to success, then this episode is definitely for you. Visit dubb.com/cl-podcast for more episodes. The story continues on dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Oct 20

24 min 42 sec

Product management is one of the most important functions in a company. The success of a business depends on the success of the products or services it offers, which are in the hands of product professionals. However, we must understand that everything is a product. So even though you might not be part of your company's product team, it's crucial that you recognize the value of your product and how it can best serve your customers. Because fundamentally, your product is your business card. But is it possible to truly uphold a product-led culture? And how do we make the product our best marketing vehicle? In this episode of Connection Loop, Dubb founder Ruben Dua examines the future of product management with Carlos Gonzalez de Villaumbrosia. Carlos is the founder and CEO at Product School, a global leader in product management training with over one million students undergoing real-world case studies and hands-on mentorship. So whether you're looking to empower your teammates to improve your product or simply want to know about the trends in product management, we're sure you'll find this episode helpful. Visit dubb.com/cl-podcast for more episodes. The story continues on dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Oct 13

19 min 7 sec

Getting into the process of creating video content for business can be overwhelming for most people. It can be challenging to have the storytelling down, let alone muster the confidence to put yourself in front of the camera. In addition, there's also the internal debate about whether you should embrace minimalism or maximalism for your video equipment and studio setup. But while these are all actual and significant setbacks, they're not as difficult to overcome as you might think. In this episode of Connection Loop, Dubb founder Ruben Dua speaks with Kenn Okazaki about how to assemble the ideal video studio and recording process. Kenn works as a video marketing strategist for Oz Media Global, a video marketing agency whose clients are some of the world's leading speakers and influencers. During the conversation, Kenn illustrates how you can pull off the Dubb Studio Makeover and his branded process for creating video content called HILDA. This episode is for anyone looking to improve their video production process, increase their engagement, and understand the intricacies of video marketing. Visit dubb.com/cl-podcast for more episodes. The story continues on dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Oct 13

35 min 27 sec

In this episode of Dubb’s podcast, “Connection Loop”, Dubb’s Founder, Ruben Dua (@rubendua) meets with Rachel Lee. Topics explored include: #Marketing #PersonalBranding #Sales Listen to more episodes here (dubb.com/cl-podcast). The story continues on dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Oct 6

24 min 35 sec

All of us know what mindfulness and entrepreneurship are. However, when you combine them together, it becomes less obvious. In the hustle and bustle of running a business, it can seem hard, perhaps virtually impossible, to be mindful. That being said, by embracing mindfulness as an entrepreneur, you can gain an edge. You are more focused and are able to successfully navigate issues or problems that land on your plate. So how do you embrace mindful entrepreneurship? And how can you do so if you haven’t engaged in any mindfulness before? In this episode of Connection Loop, Dubb founder Ruben Dua discusses mindful entrepreneurship with Mariya Palanjian. Mariya is the founder and CEO at Globafly and Roma Leaf. Globafly pairs brands with influencers to create meaningful engagements with the right audience. Roma Leaf is a premium CBD company that is focused on adding relief to people’s routines. Mariya has some great insights on how you can embrace mindful entrepreneurship, whether you are running one company or more than one company. It’s a great conversation that any startup founder will find useful. Enjoy the discussion! Want to learn more from Mariya Palanjian about mindful entrepreneurship? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Aug 23

20 min 54 sec

Whenever we are trying to sell a product or service to another person, we need to ensure that we are stepping into their shoes. Empathy is a key attribute in becoming a better sales professional. Ultimately, we aren't just trying to solve problems that our prospects recognize that we have. We want to show them that our product or service can solve a major need in their lives. Sounds great, right? Yet showing that need can be easier said than done. It takes time to develop this skill and leverage it when you are interacting with all types of prospects. So what can you do? In this episode of Connection Loop, Dubb founder Ruben Dua and David Walter sit down and discuss how you can show prospects what they truly need. Among his many accolades, David is the number one bestselling author of Million Dollar Rebuttal: Cold Calling is NOT a Numbers Game. David is an extremely knowledgeable voice in the world of sales, so he has some insights and advice that can help you hit your sales goals. Whether you are struggling to exceed your sales quota or are looking for a better way to communicate with your prospects, you’ll get a lot from this episode. Enjoy! --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Aug 9

22 min 1 sec

Whether you have founded or work for a startup, you are almost certainly thinking about new ways to grow your business. Especially for young companies, growth is one of the most important things that should be on your mind. Without it, it is extremely hard for your startup to survive. With it, however, you will be well on your way to scaling your business. That being said, how can you achieve that growth? And how can growth hacks help you get much closer to effectively and efficiently growing your startup? In this episode of Connection Loop, Dubb founder Ruben Dua discusses these topics with Hamlet Azarian. Hamlet is the founder of Retail Merchant Group, LLC and is the co-chief executive officer at Azarian Brothers Consulting. Hamlet has extensive experience in studying and applying growth hacks to grow businesses, meaning that there is a lot that you’ll get from this episode. Whether you just started your startup or are looking for ways to reach your growth goals, this episode is for you. At the end of this episode, you’ll have a great idea of what growth hacks are and how they can make a significant difference in your startup’s future. Enjoy the conversation! --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Aug 5

24 min 30 sec

Whenever we are trying to sell something, we can’t just look at our goals and objectives. We need to focus on our prospects and the problems that they are facing in their lives. That said, getting into our customers’ brains is easier said than done. We may intend to be empathetic and solve our audience’s problems or issues, yet we may not have a great idea of what those problems or issues actually are. In this episode of Connection Loop, Dubb founder Ruben Dua and Marty Bickford sit down to discuss how to dialogue with your customer’s brain. Marty has been in the Silicon Valley startup world for over 25 years. Now, he is at a startup called BOSS Startup Science, where he and his colleagues help startup founders navigate early-stage business decisions. Marty and Ruben had a great conversation about sales, marketing, and how you can better sell to your prospects. Some of the topics discussed in this conversation include common mistakes that startup founders make, why you shouldn’t confuse efficiency for effectiveness, why you need to truly understand product-market fit, and the value of pivoting early, rather than later. We hope you enjoy the conversation! --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Jul 22

22 min 47 sec

All of us recognize that we have personal brands. Whether you are just starting your career or are the CEO of your own company, your personal brand can play a huge part in reaching your goals. With that said, many of us don’t exactly know how to build our personal brands. We know it’s important, yet we don’t know how to actually go from point A to point B. So what can we do? We can start by listening to this episode. In this episode of Connection Loop, Dubb founder Ruben Dua and Ian Moyse sit down to discuss the essentials of personal branding. Ian Moyse is the chief revenue officer at OneUp Sales, which is a company that sells sales productivity software. Among the things discussed in this episode include how to represent yourself in the most authentic way possible, why you need to see what people can find out about you online, why you need to post discussion pieces rather than advertisements, and why it is critical to think about when you are posting your content online. This is a great episode for anyone that wants to better promote their personal brands. Enjoy the discussion! --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Jul 21

18 min 17 sec

One of the best things about buying something on the Internet is that you can do a near-limitless amount of research. Yet while things like online reviews are usually beneficial for consumers, they can be more difficult for business owners. All business owners want positive online reviews, but they need to be reliable and credible reviews. So how can you do this? In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Reza Lavasani to discuss how you can get reliable online reviews for your business. Some of the insights shared and discussed include: The best way to get reviews is organically. In the organic way, you and your colleagues sell 100 to 200 units of your product and then you get a few reviews. But to sell those 100 to 200 units, you need to generate some traction (mostly through ads). Once you get those sales, however, you should ask for reviews. While you may get turned down quite often, you may find some people that are willing to help. Reza has created a different way to get reliable online reviews for your business. As part of his model, customers of a particular business receive an incentive to review specific products and services. After they purchase a product or service that they are initially interested in, they receive a percentage of the sale price as a rebate after they review that product or service. Essentially, getting reviews is like having an accountability partner. If you know that you’re going to ask a specific customer for a review, you will make sure that you are delivering the best possible service. If you really think about it, the fact that you are pursuing a review will make you step up your game. In the end, you will often rise to the occasion and deliver service that merits an extremely positive review. There are plenty of businesses out there that don’t do much with their negative reviews. If they get a three-star review or below, they try to ignore that feedback or actively combat it. That being said, some of your negative reviews can be great sources of feedback. Don’t hesitate to incorporate it into your product or business. Recognize that 85 to 90 percent of the time, a person is leaving a review because they are unhappy with a product or service. When customers are happy, it is simply an assumed action. One solution for that is asking everyone who made a purchase to leave a review. Increasing your sample size lets you get a better look at what your customers really think about your product or service. That is then reflected in the reviews you receive for that product or service. This is a terrific episode if you are an entrepreneur, business owner, or sales leader that is looking for better online reviews. While there is no guarantee of getting unanimously positive reviews, implementing the insights discussed in this episode will substantially increase your odds of getting the reviews you want. Enjoy the episode! Reza Lavasani is the CEO and co-founder of Revioly, which is the world’s first online market test platform that provides consumers with a chance to test and honestly review products and services for free or for a heavily discounted price. Along with Revioly, Reza is a serial entrepreneur, inventor, product designer, and eCommerce instructor. Before all of that, he quit a career in medicine to become an entrepreneur. Want to learn more from Reza about how to get reliable online reviews for your business? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Jun 23

25 min 18 sec

No matter what business that you are in, you have to constantly think about how you are finding new customers. What works today may not necessarily work tomorrow (just look at the cold call). So as we enter the latter half of 2021, how can we be more effective sales prospectors and build profitable relationships that last? In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Collin Cadmus to discuss modern-day prospecting. Among the insights you will hear in this episode include the following: The cold call is a staple of many sales strategies. That being said, while cold calling isn’t necessarily dead, sales leaders are killing it. The market is telling us that cold calling may not be the best way to reach out and connect with prospects. Over the next 10 years, we need to go beyond the cold call and leverage prospecting strategies that are better for both us and our prospects. While cold calls aren’t going to completely disappear, it’s helpful to focus on these other strategies since they are more effective. In the past ten years, the inbound model of sales prospecting has become much more sophisticated. For example, any organization can leverage extremely sophisticated retargeting tools to discover so many details about their audiences. The outbound model of sales prospecting, however, hasn’t changed much. It is simply performing at a slightly lower rate every single year. People are not only rejecting it, but the reality is that the volume is increasing. Back in the 19th century, prospects had very few choices but to approach a salesperson for information about some product or service. Now, however, the first place that prospects go is the Internet. In 2021, few (if any) people are going to trust a stranger more than the Internet. It’s important to keep this in mind as you are developing your overarching sales strategy. There is this fine line that we have to straddle as sales professionals. On one hand, we want to rely on automation and technology to get more done. On the other hand, too much automation gets us further away from a human actually doing the job. In other words, the human touch and the human element of business fade away. Keep this in mind as you are developing new processes to reach your prospects. When prospecting you want to create awareness, generate engagement, and then align on a problem. Aligning on a problem is massively overlooked in 2021. If you can do these three things, you can pass on amazing leads to your colleagues. Whether you are a sales professional at a small or large business, focus on these three key principles of prospecting. This is a great discussion for sales leaders that want to up their games. Collin shares some fantastic ideas on how you can better connect with your prospects and generate more sales. Whether you are looking to accelerate your sales growth or simply want to hear from a sales pro, this conversation is for you. Enjoy the conversation! Collin Cadmus is a sales pro who has been perfecting his sales skills throughout his entire life. He has professionally been in sales for a little more than 10 years. Now, Collin helps startups build and scale world-class sales organizations. He does this through consulting, advising, and executive coaching. In the end, he leverages modern prospecting technologies to help his clients reach their sales goals. Want to learn more from Collin about modern prospecting and how to prospect through 2021 and beyond? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Jun 23

34 min 48 sec

No matter where you work, you are undoubtedly trying to develop a better product or service. Both you and your competitors aren’t standing still, so you need to invest both time and energy into unleashing innovation in your company. So how do you do this? In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Josh Linkner to discuss how small, everyday innovations can drive oversized results. Some of the insights that you will hear in this episode include the following: The way that we look at creativity is often flawed. For instance, it is easy to assume that job titles define creativity. As Josh argues, this is nonsense. There are plenty of musicians that are non-creative and plenty of financial professionals that you could deem extremely creative. In the end, we have to get past the idea of what creativity is “supposed to look like.” We are living in a world where automation continues to play a bigger role in our lives. The good news is that the one thing standing is the real differentiator. That is human creativity. Human creativity is something that hasn’t yet been automated away. If you can tap into your creativity and incorporate it into your day-to-day work, you will continue providing immense value in a quickly shifting market. It’s important to recognize that the way things were taught in the past doesn’t necessarily mean that they should be taught the same way now. Take, for example, learning how to play music. While you need to know the mechanics of the craft (like how to play a scale), you don’t necessarily need to learn music through rote memorization. As Josh says, rote memorization serves no one. A key trait that can make you more creative is empathy. Think about it. To create something new and novel in the world, you need to understand what others are going through. You need to think about their problems, stresses, wants, and fears in their lives. With that information, you can then create a product or service that speaks to these deep feelings. One of the more critical things to do is to capitalize on small wins. Whenever you are creating anything new, there is bound to be failure. You may make some inadvertent mistake or the market may reject what you are trying to sell. Whatever the case may be, make sure that your mistakes are small and that you double down on your wins. By adopting this incremental attitude, you can increase your odds of creating something that your audience will love. This is a great conversation for anyone that is looking to become more creative in their lives. Whether you are trying to develop a new product or service at work or simply want to make something better in your life, you can take Josh’s insights and accelerate toward your goals. Enjoy the discussion! Josh Linkner is the co-founder and chairman of Platypus Labs. He started his career as a jazz guitarist and became the founder and CEO of five technology companies (which sold for a combined value of $200 million). He is also the author of four books (two of which became New York Times bestsellers). As if that weren’t enough, Josh is the founding partner of Detroit Venture Partners, where he has invested in and mentored over 100 startups. Want to learn more from Josh about how small, everyday innovations can drive oversized results? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Jun 16

24 min 58 sec

Whether you just started a startup or are looking to scale your business, you may be thinking about taking on external capital. It is a difficult decision, but if you decide to seek funding, you want to do so in a way that saves time and maximizes your odds of success. In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Robert Harary to discuss what investors actually care about. Some insights you will hear in this episode include: One of the most important things when creating an investor pitch deck is to identify your audience. This may seem intuitive; however, it can be more complex than you think. For instance, you can create an investor pitch deck for a demo day or for a certain group of prominent angel investors. While you are pitching essentially the same thing, you’ll want to tailor your pitch deck to that specific audience. Doing this will make your pitch much more effective. Keep in mind that few (if any) investors are making their final decision based on your deck alone. In other words, while you will want your deck to be professional and tailored to your audience, recognize that those investors are going to be looking at the entire package. Essentially, this means that your investor deck should be your guide as you are communicating with your potential investors. It can be a first impression that can make it much easier to persuade those investors. It’s important to recognize that your investors are all busy people. When they are reviewing your slide deck, they are probably multitasking. They may be doing work or even reviewing one of your competitors’ slide decks. Because of this, Robert suggests that you write 12 to 15 sentences on your business and then use them as the titles for all of your slides. Making it simple and easy for your prospective investors will be much appreciated. One great strategy is to preempt your potential investors. What does this mean? Essentially, you want to think about the questions that your potential investors will ask in pitch meetings. Step into their shoes and think about areas where you will be challenged. By thinking about this before your meeting, you can create a more compelling pitch. When you are pitching investors, remember that you are talking to individuals that do not know your business as well as you. Basically, you need to make sure that you aren’t using language or assumptions that may be totally foreign to your investors. Don’t hesitate to take things slowly. Make sure that you are clear when communicating with your investors. This is a great conversation for anyone that is looking to raise money for their startup. Whether you are pursuing your angel check or are looking for a better way to fundraise, Robert has some outstanding insights for you. Be prepared to take some notes! Robert Harary is an entrepreneur and venture capitalist. He is an investment associate at Evolution VC Partners, which invests in revolutionary culture technology companies that both define our culture today and establish the foundation for where our culture is going tomorrow. Along with this work at Evolution VC Partners, Robert is a partner at Decko Designs, where he works with accelerators and founders that are raising capital to create world-class investor experiences and pitch decks. Before all of that, Robert was the CEO of OneH Technologies Corp. Want to learn more from Robert about what investors actually care about? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Jun 12

23 min 56 sec

No matter the product or service that your company is selling, you need to think about public relations. You must come up with a plan to get media attention for your company—both now and in the future. But how can you realistically do that? In this episode of Connection Loop, Dubb founder Ruben Dua sat down to discuss public relations with Gary Frisch. In this episode, you’ll hear a variety of insights, including the following: Journalists’ inboxes are inundated. This is especially true if they decide to publicly release their email addresses. So how can you stand out from the crowd and get your message to your targeted journalists? One great strategy is to find mutual contacts. While that may limit the amount or type of journalists that you initially contact, this is a great way to get closer to your PR goals. After all, public relations is all about relationships and relationship building. If you don’t have personal relationships with journalists, another great way to get on their radar is to use creative subject lines. This is a completely free way to stand out in journalists’ inboxes. Granted, this will require some trial and error. It may not work every time. But if you don’t have many relationships with journalists, this can be a good place to start. It’s important to recognize that journalists are extremely busy. Not only are they listening to pitches like yours, but they are doing their daily work of reporting. Now, they even have to go one step further and become bloggers, photojournalists, and multimedia journalists. Because of this, you can add value by easing their workload. Whether you are providing a story tagline, throughline, or something else, you will gain some significant attention if you provide value in this way. Ultimately, you may need to be patient when pitching to journalists. They may be extremely busy or simply uninterested in your story. If that happens, don’t give up. You need to be tenacious to put on a good public relations marketing campaign. Even if you face some initial failures (which you likely will), don’t give up. Keep at it. Journalists aren’t looking for self-promotional material. If you are solely focusing on what you are doing and the features that you’re providing, you won’t get much traction. Instead of that, focus on a bigger trend that you are part of. By linking your product, company, or service with that trend, you will find it easier to pitch journalists. This is a great episode if you are searching for a better way to get publicity for your business. Whether you are trying to pitch a journalist or are trying to prepare for your next major interview, you can learn a lot from this conversation. Enjoy the episode! Gary Frisch is the president of Swordfish Communications. Swordfish Communications is a full-service public relations firm that utilizes best public relations practices to generate great media coverage for its clients. Gary is also a writer and former journalist. Ultimately, Gary has extensive experience in the public relations sector (around 32 years) and has plenty of tips for anyone that is looking to get more out of their public relations work. Want to learn more from Gary about giving your business the edge with public relations? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

May 26

24 min 35 sec

As we are around the halfway point of 2021, it is worthwhile to take a look at some of the most important business trends that are occurring this year. Whether you are introducing a new product or service to the market or are simply trying to accelerate your business’s growth, understanding these trends can help you reach your business goals. In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Joel Block to discuss some of the trends. Some of the insights and thoughts that you’ll hear in this episode include the following: Work from home has become one of the largest business trends of 2021. This makes intuitive sense, as Covid-19 forced us to quarantine and try to complete as much business as possible from home. Work from home has changed so much for so many people. Even though we are coming out of our homes and embracing “normalcy,” work from home is a trend that isn’t going away anytime soon. Micromanagers are going to find it extremely difficult to operate—both currently and in the future. If you are a micromanager, for instance, you can’t expect your team to come into the office and adhere to a strict in-person attendance schedule. If you stick with it, you’ll find that your employees will want to find another job. If you are in a management position, you need to seriously think about your workplace procedures and whether they are adopting this new work from home paradigm. We have also seen that talented individuals will be moving away from cities and to more rural areas. This is because, through the power of the Internet, these individuals will be able to get work done wherever they are. Why live in a cramped apartment when they can get much more space much more affordably? It opens the door to recruiting happening in all sorts of places. It can open up plenty of opportunities to find talented individuals all around the world. Another key trend is what Joel calls the “uberization of resources.” Essentially, this means that we don’t fully consume something if we don’t need it. One great example of this is a shared CFO. Instead of having a fully dedicated CFO for your organization, he or she works for several different organizations. You still get the benefits of a CFO while saving costs. This “uberization of resources” isn’t going away anytime soon. One thing that entrepreneurs need to recognize is that new trends can come up against government regulation. This is especially true in new trends related to equity financing. While it is helpful to be fast and aggressive when you are building a business, make sure that you are complying with all applicable laws and regulations. It is a balance, but a balance that you’ll need to strike when leveraging these trends. This is a great episode if you are looking to use today’s trends to grow and scale your business. No matter the product or service that you are selling, you can definitely use Joel’s thoughts and insights in your business right now. These insights are that relevant. Enjoy the episode and best of luck! Joel Block is a motivational keynote speaker at Bullseye Capital. At Bullseye Capital, Joel addresses business organizations and shares his insights and expertise from 30 years in the venture capital and hedge fund businesses. Joel also authored a book called Stop Husting Gigs and Start Building a Business. He has plenty of experience in finance and looking toward current and future trends. Want to learn more from Joel about the most important business trends of 2021? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

May 25

26 min 35 sec

Many of us have one or several podcasts that we listen to every week (we hope this includes Connection Loop)! Yet while it is easy to download and listen to our favorite podcasts, actually creating a podcast is a different story. While it is certainly possible, there are certain best practices to keep in mind. In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Ryan Sullivan to speak about how anyone can create a business podcast. Some of the topics and insights discussed in this episode include the following: The hardest part of creating a podcast, at least according to Ryan, is consistency. It can be difficult to stick to your show schedule and release an episode on time. This can be due to all kinds of reasons, including lack of ideas, a guest canceling at the last minute, or life simply getting in the way. While there are some things that you can’t control, try your best to be consistent. Getting on a consistent episode schedule sets your audience’s expectations and can help you build strong audience loyalty. If you are starting a business podcast, it’s important to recognize that you can’t hide. In other words, you can’t be somebody else because people will immediately know. In the end, you need to embrace authenticity. The good news is that your audience wants you to be authentic. This means that there is less pressure to adopt some other persona that you think your audience expects. Embrace this fact as you are creating new episodes. Ryan treats every podcast like a business. It doesn’t matter whether the podcast has revenue or not. He starts with the “why” and reverse engineers from the goal and the why. The “why” comes down to why you are actually making this podcast. Whether it’s for impact, awareness, education, or something else, settling on your “why” can help you create a business podcast that better accomplishes your objectives. Recognize that there are likely different types of fans for your podcast. Some fans may love a one-hour version of your show because they have a one-hour commute to work every day. On the other hand, there may be viewers that only consume one to five-minute clips of your episodes. You have to take these different fans into account and make sure your content is ready for those types of fans. Every clip that you post is a test. You can get a tremendous amount of data and insights by posting clips of your episode to social media. With that data in hand, you can then alter your future episodes and clips. While you don’t want to be an absolute slave to the data, you can use that data to create more engaging content. This is an outstanding episode if you are thinking of starting a business podcast or have already started a business podcast. By following the insights and lessons discussed in this episode, you can create an excellent business podcast for any type of audience. Enjoy the conversation! Ryan Sullivan is the founder of Podcast Principles, which makes podcasting easy for coaches, consultants, nonprofits. Working with Podcast Principles, his clients can focus on their conversations and shows while Ryan and his team focus on everything else. He has also been podcasting for a little over three years with the BopCast podcast. The BopCast podcast is a home-grown podcast based on his experiences, connections, and community around his music and content. Want to learn more from Ryan about how to create a business podcast? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

May 18

24 min 19 sec

We all have ambitious goals. Whether we want our startups to achieve a certain growth rate or to obtain that promotion that we’ve been seeking for years, these goals inspire us to take certain actions. That being said, we sometimes fall short of our potential. So what can we do to release and maximize this potential so we can live the lives of our dreams? In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Steven Dossou to discuss potential and how to maximize it. Insights that you will hear in this episode include the following: Limiting beliefs can be a huge hindrance to your career. Even if you have the skills, knowledge, or experience to achieve your goals, your subconscious can prevent you from achieving your goals. Ultimately, the source of these demons is the daily experiences that we live. We need to evaluate the discussions that we are having, how we interpret the world, and our internal conversations to start addressing many of these limiting beliefs. Potential is where we are yet to be, but where we currently are not. We are supposed to be at a certain point or destination, yet for whatever reason, we have not reached that point yet. What stops us from reaching that potential are those limiting beliefs and demons. While some people don’t reach their potential, you can substantially increase your odds by being aware of the present. This includes what you think, how you look at the world and the actions that you take toward your goals. One way to maximize your potential is to embrace positivity in your life. As just one example, consume something positive every day. Whether it is a blog post, Twitter thread, YouTube video, or something else, ingratiating positivity into your daily routine can go a long way in protecting your mental health. Make sure to do this—even if you are already feeling positive and motivated. In effect, releasing and maximizing your potential is all about reconditioning your mind. A big part of it is accepting the fact that you do have control over your own mind. It is malleable—so long as you are willing to work at it. It actually is quite a liberating feeling. Starting today, you can recondition your mind and get that much closer to your personal and professional goals. Another massive way to reach your potential is to have others join you on your journey. It’s important to associate and hang out with others that are ambitious, high-striving, and positive. They can be a massive help in those inevitable moments where you are feeling down or discouraged. Make sure you are seeking out and building this community. This is a great conversation for anyone that wants to get more out of their career. Whether you are facing a substantial setback in your career or are looking to reach the next level of your career, Steven has some important words of advice for you. Enjoy the conversation! Steven Dossou is originally from Togo and is the co-founder of Leadership University. Leadership University aims to empower educators to inspire and equip their students with the tools for life success. Steven is also the managing director of Sail Force Catalyst, which is a personal development, empowerment, and motivational platform that focuses on how to use emotional intelligence to ignite individual and group transformation. He is also the author of a book called Be Transformed. As if that weren’t enough, Steven has an upcoming TEDx talk soon on the theme of adversity as assets. Want to learn more from Steven about the keys to releasing and maximizing your potential? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

May 12

28 min 45 sec

Side hustles can be awesome things. They are terrific ways to dip your toes into entrepreneurship and see if your business idea is a viable one. That being said, there are things you can do today to increase your chances of launching a successful side hustle. In this episode of Connection Loop, Dubb founder Ruben Dua and Craig Clickner share tips and insights for side hustling success. Some of the insights that you will hear in this episode include the following: In entrepreneurship, the will to win is more important than any particular tactic. You can have the most elaborate strategy, vision, or plan on how you are going to take your side hustle from point A to point B. However, if you don’t have that will to win, you are going to find it extremely difficult to achieve your side-hustling goals. While it may seem less important than things like product or marketing, mindset can be your greatest asset. Side hustling can be a great option if you aren’t entirely sure about whether a startup is right for you. Better yet, you can minimize risks when doing so. While you may need to make some sacrifices of your personal time, starting a side hustle can be a great way to manage your risk and test your business idea. If you see your side hustle take off, you can seamlessly transition into making your side hustle your full-time gig. Many new entrepreneurs focus on the “what.” In other words, they focus on the particular idea that they have and the potential that it can bring to the world. While ideas are important, Craig recommends that we look at the “who.” By the “who,” Craig means who has already created the type of success that you want in life. Those entrepreneurs can help you so much more and can help pave the way for your own success. Definitely don’t ignore the “who” when you are building your side hustle. Community is an important part of building any business. While there are solopreneurs that are successful, everyone needs a sounding board to air their problems, issues, and dilemmas. Even if you are starting your side hustle by yourself, try to find a friend or group of people that can help support you during those easy and not-so-easy moments. In many cases, that group can provide more value than you can imagine. Your initial side hustling idea doesn’t have to be your final side hustle idea. In fact, the initial idea is often a starting off point to see what your customers actually want. Because of this, don’t feel like you need to have the “perfect” idea before you get started. It should be a way for you to get started on your entrepreneurial journey. This is an outstanding episode if you have already started a side hustle or you are thinking of starting a side hustle. No matter what your side hustle is or what market you plan on attacking, Craig has some killer insights that can help you maximize the odds of your side hustle’s success. Enjoy the conversation! Craig Clickner is the co-owner of Tandem Consulting and the co-founder of Tandem Giving. He is also the host of a podcast called Tandem Talks. This June, Craig is also coming out with a book called So You Want to Start a Side Hustle? Ultimately, Craig has extensive experience in side hustles and side hustling, so he is the perfect person to speak about how you can achieve side hustling success. Before diving full-first into the startup and side hustle world, Craig worked in the banking industry. Want to learn more from Craig about achieving side hustling success? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Apr 13

32 min 36 sec

The mortgage and real estate industry can be extremely exciting. Not only are you helping your clients achieve life-long dreams of owning a home or a commercial property, but you can also earn a healthy living by doing so. In this episode of Connection Loop, Dubb founder Ruben Dua sits down with Dave Savage to talk about becoming a modern mortgage and real estate advisor. Some of the insights that you will hear in this episode include: Price matters for everyone in the real estate world. That being said, what matters most is the total cost over time. When most people get loans, they don’t get loans for 30 years. They get them for a shorter period of time. Thus, whether you are working in the real estate industry or want to learn more about how it actually works, keep in mind that rate and payment are only part of the story. Buyers, especially first-time buyers, need clarity throughout the entire process. Mortgage and real estate professionals need to use video in their work. If they aren’t opting out of this opportunity, they are missing out on a great chance to win over new clients and sustain healthy relationships with their current clients. The great news is that you don’t necessarily need to be a video expert to get all of the benefits of video marketing. Whether you are recording a video at your desk or on the go, video lets you build real, authentic relationships with your audience members. If you have a local business and are heavily reliant on referrals, it is critical to remember the acronym WACD. WACD stands for “What Amazon Can’t Do.” If you are in the housing industry, you need to add a “Z” to that acronym, which will represent Zillow. Ultimately, you need to be aware of these large competitors in your industry. Determine what they can and cannot do. In the end, they can’t be you, meaning that they can’t be hyper-personal or hyper-local. Whether you are creating a one-to-one or one-to-many video, don’t forget to personalize your video content. This is especially true in one-to-one videos. In these types of videos, for instance, don’t hesitate to say back the audience member’s name. This may seem like a really small gesture, but it can go a long way in helping you build a strong and long-lasting relationship. Keep it in mind as you are creating video content. You need to focus on the value beyond the transaction. What does this mean? You can’t just focus on the transaction happening right now and the commission that you may receive once the transaction closes. Instead of that, think about where your customer or client will be beyond the transaction and cater to that ideal future. Doing so will separate you from competitors and help you build great relationships with your clients. This is a great episode for anyone that is interested in the real estate industry. Whether you want to enter the real estate industry for the first time or are simply interested in how mortgages and the real estate industry work, you will get a lot from this episode. Hope you enjoy it! Dave Savage is the co-founder and CEO of Mortgage Coach. At Mortgage Coach, Dave’s thesis is that a loan officer who can deliver advice is much more valuable than a loan officer that can just deliver price. Ultimately, Mortgage Coach is a SaaS company that helps mortgage professionals achieve higher levels of success through mobile apps. Through these tools, Dave and his Mortgage Coach colleagues help clients deliver better advice and tangible value to home buyers, lenders, and realtors. Want to learn more from Dave about becoming a modern mortgage and real estate advisor? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Apr 12

21 min 25 sec

No matter the size or sector of your business, there are certain first principles that you should follow. That said, the busyness of the workday (and our lengthy to-do lists) make it harder to adhere to those principles. So what can you do to better serve your prospects and customers? In this episode of Connection Loop, Dubb Creative Director Shannon Leonard and John Walker discuss some of those first principles. Insights shared in this discussion include the following: Life is about commitment and actually following up on your promises. If you do what you say you are going to do, you will be ahead of 70% of others. And if you do a little bit more than that? There is no stopping you. It is an extremely simple concept, but it can take you a long way. Whether you have small or large career goals, make sure that you are staying true to your promises or commitments. We are all in business to make money. That is inescapable. That being said, if you don’t get some enjoyment out of providing a service to customers, you are going to have an uphill battle. Seeing your business through the eyes of your customer is critical. By doing so, you can better understand their problems and the ways that your business can address those problems. Moreover, it helps you build strong relationships with customers and prospects. Be fully transparent. When interacting with prospects or customers, don’t have any hidden agendas. We all want to make the sale and hit our sales quotas, but it shouldn’t come at the expense of a long-term prospect or customer relationship. Therefore, when approaching a prospect or customer, embrace honesty. Being upfront will help you build trust and provide value even beyond this initial encounter. One of the most important things when making a career transition is to embrace opportunities. Before making the leap, it is difficult, let alone impossible, to see what new doors will be opened to you. When you come across those doors, don’t hesitate to open them. They may lead you to your next great chance to grow your business or reach your career goals. By building trust with your customers, you may find new and unexpected ways to grow your business. In other words, opportunities will emerge that wouldn't have emerged if you hadn’t spent that time building that trust. Even though it is hard to predict what those opportunities will be before they occur, your odds are good that they will emerge. This is a great discussion for anyone that wants to better serve their customers and grow their businesses. Whether you are looking for better ways to connect with customers or are navigating a significant career transition, you will get a lot out of this episode. We hope you enjoy it! John Walker is a farmer and a former employee at Verizon. At Verizon, he held a variety of roles, including executive director of operations technology and sales CX, executive director of IT, and a member of technical services. John attended Bloomsburg University of Pennsylvania and received his MBA from the University of Pittsburgh. Want to learn more from John about his business experiences and how you can accomplish your business goals? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Apr 6

22 min 15 sec

We all want to become better marketers. For as great as our product or service may be, we need to do great marketing work to reach our business goals. But how do we do this in practice? In this episode of Connection Loop, Dubb founder Ruben Dua and Creative Director Shannon Leonard speak with Erik Huberman about how you can master your marketing skills. Among the insights that you will hear in this episode include the following: Marketing and growth is a moving target. Because of this, businesses of all sizes are constantly looking for new ways to grow and new ways to build their businesses. Whether they are first-time entrepreneurs or recurring entrepreneurs, they are looking for better ways to achieve growth. Whether or not you experience this feeling, Recognize that it is a process in moving from that desire to achieve growth and then actually achieving that growth. According to Erik, marketing has three different layers. Those layers are awareness, nurturing, and trust. Awareness is about how you introduce audiences to your brand. Nurturing involves the things that you do after your audience becomes aware of you. Finally, trust is all about what you’re consistently building and delivering to your audience. Marketing doesn’t change much from vertical to vertical. While there is some nuance to each vertical, around 90% of marketing is the same across verticals. You need to be aware of both this 90% and the 10% of nuance that applies to your sector or industry. By looking at marketing this way, you will avoid unnecessary mistakes and become a better marketer in your sector or industry. A good amount of business is reactionary. In sales and marketing, getting more customers is always a moving target. There are no real right answers because there are opportunity costs associated with every decision that you make. Keep this in mind as you are working toward your marketing goals. You will need to be agile and adaptable, but by being nimble, you will get much closer to signing that key prospect. Often, the best way to accomplish big goals is to focus on much smaller steps. For Erik, he wasn’t trying to build a platform for a billion-dollar company. Instead, he was trying to hire a few people that could help him service a few clients that he was advising. For as large of marketing goals as you may have, start with small steps. In all likelihood, you will get much closer to those larger goals. This is a great episode for anyone that is looking to become a better marketer. Whether you are an entry-level marketing specialist or are the marketing lead on a much larger team, there are plenty of actionable insights that you can take from this episode. Enjoy the conversation! Erik Huberman is the founder and CEO of Hawke Media. Hawke Media was recognized by Inc. magazine as the fastest-growing marketing consultancy in the United States. Erik and his colleagues at Hawke Media help brands grow through the power of digital marketing. Through things like Facebook marketing, email marketing, and web design, Hawke Media helps its clients accomplish their marketing goals. Hawke Media is proudly one of Glassdoor's “Best Places to Work.” Want to learn more from Erik about how to master your marketing skills? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Mar 31

13 min 24 sec

In this episode of Dubb’s podcast, “Connection Loop”, Dubb Founder Ruben Dua (@rubendua) meets with Jared Robin. Today's topic is Being a good community member to help you grow your knowledge and clients. Listen to more episodes here (dubb.com/cl-podcast). The story continues on dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Mar 29

28 min 57 sec

Personal brands are extremely powerful things. They can do everything from help you generate more sales for your business to helping you find the next opportunity in your career. That being said, while personal brands can be powerful, building them is easier said than done. So how do you do it? In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Chelsea Peitz to discuss building a powerful brand on social media. Things discussed in this episode include the following: Consistency is an extremely important part of building a powerful personal brand. Chelsea, for instance, has been creating content every single day for the past six years. Even though it may seem difficult to stick to such a strict schedule, doing so can separate you from others. Moreover, your audience is expecting you to post—so long as you are releasing valuable content. Imposter syndrome can stop high strivers from building a powerful personal brand. Chelsea admitted that even she still suffers from it. Imposter syndrome can seem like something that is impossible to evade. While it can be a powerful force, it doesn’t have to be debilitating. You don’t have to have it all figured out before you start building your personal brand. The simple reality is that you are not going to resonate or connect with some people. Even though you may want to be friends with everyone, it isn’t going to happen. Instead of being despondent about this reality, you should embrace it. Be true to yourself and recognize that not everyone will respect or admire your personal brand. There is a huge difference between views and value. Just because you didn’t get a huge number of views doesn’t mean that you didn’t provide immense value to your audience. Moreover, your view count doesn’t necessarily drop to your bottom line. Keep this in mind as you are creating content and building your personal brand. Just because you don’t have a large viewership today doesn’t mean that you aren’t achieving your branding goals. Don’t hesitate to document while you create. The challenge around content creation is that we may think that our lives or content are boring. Resist this temptation. Think about showing your audience how you are doing your day job or creating your personal brand. By taking them inside the process, you may find that you develop stronger relationships with them. This is a great conversation for anyone that is looking to build their personal brands. Whether you are just starting to build your personal brand or are looking for some killer tips to make your personal brand stronger, you will find those insights in this action-packed episode. Hope you enjoy it! Chelsea Peitz is a real estate social media strategist, national keynote speaker, and real estate marketing educator. She is the national director of social sales at Fidelity National Financial. She has been in the real estate industry for 22 years, and at one time, she was a licensed real estate agent. Now, Chelsea is focused on helping real estate professionals how to leverage what digital algorithms are looking for and to create human relatable content that will help them build powerful personal brands. Want to learn more from Chelsea about how to build a powerful personal brand on #socialmedia? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Mar 25

27 min 3 sec

Growth hacks can be tantalizing. They represent quick and easy ways to grow and scale your business. While much of business is about slowly putting in the time to achieve your business goals, these growth hacks—assuming you can execute them well—can make that job slightly easier.  In this episode of Connection Loop, Dubb Creative Director Shannon Leonard sits down with Shane Dillon to discuss some growth hacks that he has used when building businesses in Asia. Throughout the course of this episode, you will hear insights like: Starting a company teaches entrepreneurs so many different things. Starting one in Asia presents even more insights on business. Being in Asia, entrepreneurs are at the center of many hugely growing economies. That being said, through the power of technology, every entrepreneur has a chance to pursue all types of opportunities around the world. There are two sides to LinkedIn. One side is growing your connections and building your network. But along with that, there is adding value to those connections. It encompasses things like sharing your business struggles and your business successes. But like anything else, the value you get from LinkedIn is a result of the value that you put into it. Personalized messages are super crucial on LinkedIn. It isn’t rocket science. By sending a more personalized message, rather than a generic message, you are more likely to build a strong relationship with your target. That being said, personalized messages occur less often than you may think. By taking the time to send a personalized message, you are one step closer to building an awesome relationship with someone new. Much of growth hacking is about finding and being laser-focused on your targeting. Too many people waste time purchasing general ads or doing mass traditional marketing efforts. Instead of burning cash this way, be really focused on who you are trying to target. By fishing in the right pond, you will be much more successful. Media can be a great tool in your growth hacking playbook. Getting in front of prominent publications can help you quickly build name recognition for your company. Industry-specific media is also extremely beneficial. Don’t hesitate to build relationships with journalists at specific publications in your industry. While there is no guarantee, those relationships may pay off down the road. This is a great episode if you want to learn some growth hacks to accelerate the growth of your business. It is also a great episode if you are, or would like to, create a business in Asia. Even if you aren’t in either of these situations, you’ll get a lot from this episode. Enjoy! Shane Dillon is the founder and CEO of Cturtle, which is the data company and employment network for university graduates around the world. The name “Sea Turtle” is given to international graduates who return to their home countries after studying abroad in Australia, U.K., U.S.A., Canada, and New Zealand. Ultimately, the Cturtle team believes that international education advances learning and scholarship, fosters understanding and respect among people with diverse backgrounds, and helps develop a globally competent workforce. Shane is also the founder of UniAdvisor, which is a university ranking platform based on international graduate reviews and employment data. Want to learn more from Shane about growth hacking in Asia? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Mar 25

18 min 17 sec

Whether you run a small startup or are in charge of a larger business, you undoubtedly recognize that sales are the lifeblood of any organization. Without sales, it’s impossible to reach your business goals. Having said this, how can we build and run world-class sales organizations (especially in a virtual-first world)? To learn more, Dubb founder Ruben Dua sat down with Alice Heiman to discuss the steps to building a stellar virtual sales organization. Some insights that you will hear in this discussion include: When looking at sales, most CEOs have some trepidation about what is actually going on. While they have certain sales goals, whether they are higher sales numbers or greater customer retention, they may not be sure about how to actually make it happen. This is one of the biggest problems for CEOs that are looking to grow or even bring on outside investors. There is so much opportunity out there for companies to leverage virtual sales forces. These salespeople do not need to spend their valuable time traveling to different cities and knocking on plenty of doors. Instead, they can quickly get in touch with prospects and start building those valuable prospect relationships. Instead of spending time on the logistics, they can overwhelmingly focus on the prospect. Many CEOs are still stuck in the old-school approach to sales. For instance, they still want their sales professionals to make a certain number of cold calls per day or send out a certain number of emails per day. Moreover, the messaging in these communications isn’t the greatest. CEOs need to shift the paradigm and embrace the new relationship-first method of selling. World-class salespeople know what matters to their customers. They know what those things are and how to communicate them to prospects. Moreover, these world-class salespeople do it well every single day. They bring tremendous value. While it isn’t easy, sales teams, by leveraging empathy and hard work, can get to that point. Being a great salesperson is about solving problems. These problems can be functional problems, but they can go one step further. They can be emotional problems or social problems. Because of this, every salesperson needs to hone in on the prospect’s problems and show how their product or service can address those problems. This is a great conversation for anyone that is looking to supercharge their sales team. Whether you are exceeding your sales goals or are consistently falling short, Alice’s insights can help you create real change within your sales team. Enjoy the episode! Alice Heiman is the founder and chief sales energizer of Alice Heiman, LLC. At Alice Heiman, LLC, Alice helps her clients deal with complex B2B sales, obtain rapid exponential growth, beat the competition, and ramp-up value for an exit strategy. Alice is also a speaker. Participants that leave her programs are motivated and ready to make changes in the way that they approach sales. Want to learn more from Alice about how to build a world-class virtual sales organization? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Mar 24

21 min 53 sec

Video content is powerful for so many reasons. You get to share your knowledge, build organic relationships with any type of audience, and even generate more sales. Even better, you may be able to unlock these benefits with only one video per week. To learn more, Dubb founder Ruben Dua sat down with Amanda Horvath in this episode of Connection Loop. Some of the many insights you will hear include: There is no such thing as clarity before you start something. You should stop waiting around for that aha idea that will make all of the dots align in your life. Instead, you need to take the leap and start taking action. Keep this in mind when you are creating video content. The best time to get started making video content is right now. It’s natural to feel nervous or intimidated when creating your first several videos. You aren’t alone. One way to overcome this anxiety, however, is to practice. They don’t have to be videos that actually go live; rather, they can be practice takes for your personal library. Practice is a huge factor that can really ease your anxiety. Try staring at yourself in the mirror and talking to yourself in the mirror. This may seem like a weird exercise, but it is a great way to become more comfortable with yourself. It doesn’t have to be a high-stakes exercise. Rather, try it out for yourself. You may find it a useful and enlightening exercise. Don’t be afraid to watch your videos. After you have finished recording a video, it’s all too easy to move on and focus on the next video. Instead of doing that, watch them back. You’ll start to notice the things that annoy you or make you cringe. Rewatching your videos can help you identify the mistakes or flaws in your delivery that you can correct in future videos. Make sure that you are building your online persona. Instead of simply releasing content, it’s worth your time to craft an online persona that you can rely on in all of your videos. The great news? Your online persona can really be anything. Create it and adhere to it in all of your video content. This is a great conversation for anyone that is looking to create awesome video content. Whether you are a first-time content creator or have been creating video content for some time, you can learn a lot from Amanda. Enjoy the conversation! Amanda Horvath is a video marketing expert. She has created a renowned course that teaches business owners her method for creating video content. Through her course work and coaching work, Amanda helps entrepreneurs use video to grow their brands without breaking the bank or taking up tons of time. Ultimately, Amanda’s thesis is that you shouldn’t have to pay thousands of dollars for simple business videos. Want to learn more from Amanda about how to achieve freedom with one video per week? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Mar 17

30 min 14 sec

We are all busy, whether we are the CEO of our startup or are the new hire at a large organization. Yet while we all do our best to stay alert amongst the busyness, it’s easy for us to get fatigued. Even if we are highly driven, fatigue can prevent us from reaching our goals. To learn more about the rabbit hole of fatigue, Dubb founder Ruben Dua sat down with Kenneth Newbill. Among the many insights you will hear in this discussion include: Fatigue is caused by many different things. Because of this, it is difficult for doctors and medical institutions to help their patients address fatigue. Fatigue can be the result of underlying diseases, trauma from past experiences, gut issues, and more. It’s complex, so you should work with someone willing to go below the surface to determine what is going on. Along with plenty of causes, there are plenty of signs of fatigue. The lower level of fatigue is when you constantly can’t find your keys or your phone. Higher levels of fatigue can be feelings of exhaustion even after you have slept for 10 hours. There are many different patterns for fatigue, but essentially, it is various levels of feeling tired. You need to look out for the top performers or “A players” at your organization. See how they are doing once they reach those peak levels. Ultimately, what they did to get to that peak level is not sustainable. Highly-driven individuals are particularly susceptible to fatigue. Even if you are building healthy habits and think that you are doing the “right thing,” it is absolutely critical to get sleep and rest. You need downtime and to allow your nervous system to calm down. Without deliberately seeking rest, your body starts to get out of whack. You can make poorer decisions and feel even more fatigued. As Kenneth says, things like coffee, wine, and sugar get you high. They let you escape reality for a little bit. All of those things are hitting the same receptors of your brain. Relying on things like wine, sugar, and coffee is a signal that you may be trying to avoid dealing with or coping with something. This is a terrific conversation for anyone who wants to better fight fatigue and live life on their own terms. Whether you are feeling fatigued right now or have been feeling fatigued for some time, you can get a lot from this conversation. Kenneth Newbill is a functional nutrition practitioner and holistic health coach. He works with his clients to help them win their war on fatigue and get their lives back. Along with this, Kenneth is a hair tissue mineral analysis practitioner. He works very closely at the cellular level to help bring people back into balance. Want to learn more from Kenneth about the leading professionals out of the rabbit hole of fatigue? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Mar 5

26 min 20 sec

When thinking about starting a new business or working for a young business, it’s easy to consider a digital startup. After all, these types of startups get many of the headlines. That said, there are many other opportunities to both solve pressing needs in the marketplace and build wealth at the same time. One of those opportunities comes from franchising. To learn more, Dubb founder Ruben Dua sat down with Marcos Moura to discuss the power of franchising. Topics discussed in this episode include: When they start franchising, many franchisors try to sell their franchises to whoever has the cash. Marcos and his colleagues, however, wanted to sell their franchises to individuals that they wanted to be with, hang out with, and those they thought would be successful. Partnering with hungry franchisees is one of the best parts of the journey. Identifying the right business is one of the most important parts of franchising. While much of the narrative in franchising is about following a specific model, you need to make sure that you have the right fit with the business. Fit is hard to quantify, but it is an extremely important part of finding the right franchising opportunity. Having a sales background is a really important part of franchising. That sales background and experience can help you overcome some of the early challenges that come with building relationships with your new customers. While you can certainly learn sales skills, you will be in a better position if you arrive with those skills. Identifying the buyer profile is difficult, but it is an essential part of success within your franchise. Yes, it can take time. However, creating a case study and building your tribe from there is a massive investment in your future success. The marketing world doesn’t need to be that complicated. As long as you know who to reach, it is all about using the tools that you have to reach that audience. By consistently delivering value to them, the sky's the limit. This is a great conversation for anyone interested in learning more about opportunities with franchising. Whether you are just starting to learn about the power of franchising or already have extensive experience with franchising, you will get a ton from this conversation. Hope you enjoy it! Marcos is one of the co-owners of Amada Franchise Inc. Amada Franchise Inc. is a brand that is focused on enriching the lives of our rapidly aging population. Marcos and his colleagues started the company in 2007 and started franchising in 2012. Amada Franchise Inc. has received several prominent recognitions, including the “Top 10 Best New Franchises to Invest In” by Entrepreneur magazine. Want to learn more from Marcos about unlocking the power of the franchise industry? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Feb 26

36 min 40 sec

Living in a Covid-first world, many of us have needed to adjust to a remote-first world. Yet while we have needed to make these changes during a global pandemic, this idea of a virtual village and virtual workplace is here to stay. So how do you take advantage of the virtual workplace to win back your business, leverage your time, and accomplish your business goals? In this episode of Connection Loop, Dubb founder Ruben Dua and Brian Royce Jones discuss the power of the virtual workplace. Some insights that you’ll hear in this episode include: Virtual team members are extremely versatile. Anyone task that you complete in the office can be completed by a virtual team member. Whether you need a virtual team member for one discrete task or one for a more ongoing basis, you’ll likely be able to find that assistance. Managing a virtual team is all about process. In fact, the management process starts even before you hire that virtual team member. You have to seriously contemplate the type of person that you want to work with—even before the interviewing process. Putting in this work early on can make the process much easier for you. In the early days of bringing on a new virtual colleague, all of your training should be done via video. Avoid Slack chats or lengthy emails. Video not only lets you deliver complete and comprehensive training, but it makes it easier for you to get to know each other. Some of the best ways to save time are providing tutorials to onboard a new team member. Instead of having to repeat yourself numerous times, creating how-to guides for every single task can pay off in spades. In other words, while there is an upfront investment, you will be saving yourself significant time in the long run. Agreeing on exact processes and steps for certain tasks can empower your virtual team. Your colleagues, no matter where they are, can have the confidence that they are performing up to your expectations. This makes them happier, less stressed, and more efficient. This is an excellent conversation for anyone that is looking to get more out of their virtual workplace. Whether you are the CEO of your company or a recent hire, there’s plenty that you can get out of this discussion. Enjoy! Brian Royce Jones is the CEO of VA Platinum. VA Platinum is a company that helps its clients leverage the power of virtual assistants. By working with VA Platinum, clients can unlock explosive growth, save costs, and free up their time for the things that matter most. In other words, they can make the virtual workplace work for them. Want to learn more from Brian about the power of the virtual workplace to win back your business and time? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Feb 24

33 min 1 sec

We all want to become better, more effective leaders. At the same time, we want to work with our colleagues to pursue a higher calling. So how can we do both at the same time? In this episode of Connection Loop, Dubb Creative Director Shannon Leonard and Jennifer Spor speak about leading up from a place of mission, vision, and purpose. Some of the insights and takeaways from this episode include the following: Self-awareness is a huge factor in helping you pursue your mission and achieve your purpose. Not only that, but you need to have the willingness to see that there is another way to achieve your goals. This can be difficult, but the good news is that we are eternal students. By embracing this role and never settling, you can get much closer to your vision and purpose. One of the best places to start achieving your vision and purpose is to start assessing your emotions. As Jennifer says, our emotions can be a fantastic GPS in our lives. They can help guide us toward the steps or actions that we must take to fulfill that purpose. Don’t try to silence those emotions as you are on the road to self-discovery. Progress can be measured by how you are feeling. If you are starting to feel better or more in alignment with yourself, you are likely on the right track. Jennifer also recommends that we prioritize integrity for ourselves. By keeping promises to yourself, you can become more confident as you are pursuing your mission or vision. There is a major difference between traditional leadership and conscious leadership. Traditional leadership really evolved around making strategic decisions, but not so much about the well-being of people. Conscious leadership prioritizes the well-being of both customers and internal customers (our team members and ourselves). Leading up is about leading forward. The old paradigms of leadership don’t work. Instead, we need to lead forward by being more empathetic, putting our teams first, and pursuing our overarching missions. This is an outstanding episode for people that want to become better leaders or get much closer to their mission or vision. Whether you are a new hire at your company or a manager at your organization, make sure that you have a pen and paper for this episode. Jennifer Spor is a conscious leadership coach. Some of her specialties are executive coaching, transformational coaching, spiritual coaching and mentoring, and conscious leadership development and training. Along with her work as a conscious leadership coach, Jennifer is the host of the Awake & On Purpose podcast. Ultimately, Jennifer supports conscious women leaders who want to activate change in the world through having their own purpose-driven businesses. Want to learn more from Jennifer about leading up from a place of mission, vision, and purpose? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Feb 23

18 min 15 sec

Many of us want to build a larger audience and generate more enthusiasm for our products or services. This is true whether you are a solo creator or are the CEO of a large company. However, how can you actually gain influence and accomplish your sales or marketing goals? In this episode of Connection Loop, Dubb founder Ruben Dua discussed all things marketing and branding with Stephanie Saunders. Some of the insights that you’ll hear in this episode include: Now, authenticity is extremely critical to building a brand. We are buying into the person rather than a monolithic, faceless business. This is an extremely powerful idea. This means that you can be yourself and grow your brand at the same time. You don’t need to put on a mask or act to grow your brand. Instead, you can be authentic and reach your brand-building goals. Building a brand is all about action. Even though it may feel uncomfortable in the moment, you need to get out there and take risks. The best way to get over the uncomfortable things in building your brand is to embrace action. After time, it gets much easier. One of the best ways to build your brand is to get over yourself. You need to drop the ego and keep creating content. Even though you may have some insecurities about yourself or your past, dropping the ego can be a huge factor in improving your marketing and brand-building work. Even if you have some doubts about whether your niche or sector can be “cool,” rest assured that it can. There have been some terrific brands built-in seemingly “boring” industries like law, accounting, or distressed real estate. Ultimately, don’t use your industry as a crutch that prevents you from building the brand of your dreams. When building your brand, don’t hesitate to leverage different social networks. For instance, Clubhouse has become one of the hottest social networks this year. There’s nothing wrong with trying it out to see what happens. Who knows—it can be your go-to platform to reach your branding and marketing goals. This is a great conversation for anyone that is looking to get more exposure for their personal brand or company. Whether you are trying to sell a new product or service or just build up your digital brand, you can take these insights and get much closer to your goal. Enjoy the episode! Stephanie Saunders is the CEO of S2 Marketing and was a Forbes Top Social Media Influencer in 2020. At S2 Marketing, Stephanie helps her clients bring their brands to life. She is also an equity shareholder at United Claims Specialists and is the host of The S2 Show. Ultimately, Stephanie represents property owners and helps bring brands to social. Want to learn more from Stephanie about how to build your personal brand and become a Forbes social media influencer? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Feb 18

35 min 1 sec

We all want our businesses to get larger. We want to serve more customers and provide even more value in their lives. That being said, how can we do this both efficiently and effectively? In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Matt Coffy to talk about key tactics and strategies to grow and scale your business. Some of the many takeaways from this conversation include the following: When connecting with members of your audience, it is a great idea to deliberately include different types of videos that relate back to that specific audience member. In other words, you can give your audience member a customized video playlist, which allows you to offer them a personalized experience while also sharing high-quality videos about your product or service. You can easily leverage customized video playlists with Dubb. It’s important to gauge whether you are putting too much time into a certain project or task. Even if you think that the rewards are there, investing too much time may not provide you with better output. Starting with the most effective means is a great way to minimize your input and maximize your output. Empathetic communicators are getting significant amounts of attention right now. These are people that truly feel empathy and provide that human connection as they are providing value. Rather than feeling salesly or aggressive, audience members feel more comforted. It’s in your interest to embrace this style of communication as you speak with your prospects, clients, and audience members. When focusing on results for your clients and team, a dramatic mind shift takes place. To get to this point, it’s critical to constantly listen to your clients’ and colleagues’ needs. While it can be tempting to build products or services to serve your curiosity, focusing on others’ needs will help you create immense value. Word of mouth is one of the best ways to generate lead flow. Even though it is easy to focus on things like social media ads or other marketing channels, don’t ignore the power of word of mouth. It can be a huge force in helping you accomplish your sales and marketing goals. This is a great conversation for anyone that is looking to learn effective strategies and tactics to grow their businesses. Whether you are a small startup or work for a larger company, you can get a lot from this conversation. Enjoy! Want to learn more from Matt and Ruben about growing and scaling your business? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Feb 16

37 min 47 sec

Social media is one of the greatest tools to build long-term relationships with prospects and customers. In this episode of Connection Loop, Dubb Creative Director Shannon Leonard sits down with Matt Wolff to discuss how to use social media to grow your business and reach your career goals. Some of the insights that you will hear in this episode include: When reaching out and connecting with others, don’t ignore LinkedIn. LinkedIn is a fantastic tool to connect with others in your industry. Not only that, but you can use the platform to become a thought leader in your sector. From the comfort of your own home, you can leverage LinkedIn to build your business and accomplish your career goals. As a young startup, one of the best ways to build trust with people is to leverage personalized outreach. Everything from custom LinkedIn messages to sending personalized holiday cards is fair game. While you may not be able to reach as many people as sending out mass emails or messages, the relationships that you build will be much stronger. The secret to building an audience on a social media platform like LinkedIn is being active. A good way to think about it is by comparing it to a dating app. If you only go on that dating profile once per week, your profile isn’t going to appear in front of many people. You need to log on every day, post content every day, and interact with others every day. Video is a fantastic way to communicate with your audience. It lets you show off your human side, whether you are speaking with prospects, current customers, or even members of your team. Don’t hesitate to take advantage of this medium in your day-to-day work. Authenticity is a huge part of communicating with prospects and customers. If you are being fake when talking about your product or service, your audience is going to immediately know. The same goes if you are going in for the “hard sell”—even if your product or service won’t add value to your prospect’s life. By embracing authenticity, you create better relationships and make it more likely that you’ll generate a sale. This is an outstanding conversation for anyone looking to get more out of their social media presence. From creating relationships on LinkedIn to using video to build long-term relationships with prospects, there is so much great advice in this discussion. Enjoy the episode! Matt Wolff is the founder, CEO, and Chief Entertainment Officer of Ticket Time Machine. Ticket Time Machine is an entertainment company that specializes in souvenir tickets and credentials for events. Essentially, the company enhances the fan experience by giving fans something to commemorate their memories. Ticket Time Machine offers everything from thermal and 3D tickets to badges, lanyards, posters, and magnets. Want to learn more from Matt about getting more out of your social media presence? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Feb 11

32 min 41 sec

Empathy is something that all of us know is important. After all, without empathy, it is impossible to relate to others and build long-term relationships with others. However, how can we become more empathetic and use that power to create more value for ourselves and others? In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Breanna Lynn to discuss all things empathy. Some of the insights that you will hear in this discussion include: Simply put, there is a lack of empathy in the world. In other words, there is a lack of understanding of other people’s feelings. We struggle to stand in other people’s shoes, which makes it more difficult for us to relate to them or build relationships. Even in the sales context, lack of empathy makes it more difficult to sell your product or service. Many people don’t understand the difference between empathy and sympathy. Empathy is getting into the trenches with the other person. Whether or not you felt their feelings before, it is ingratiating yourself in those feelings. Sympathy, on the other hand, is just understanding those feelings on more of a surface level. Just because you are doing business doesn’t mean that you need to put your feelings aside. We can be more empathetic people and still be productive in business. Going one step further, empathy can actually make you more productive, as you build longer-term relationships and increase your odds of making more sales. Empathy is about trust. It is about making yourself vulnerable and potentially opening yourself to rejection. However, by embracing this vulnerability and pursuing trust, you are one step closer to evangelism. Covid-19 is a great opportunity to become more empathetic. Especially now, we don’t know what others are experiencing or going through. Adopting a genuine interest in others and stepping into their shoes is even more important during these uncertain times. This is a great conversation for anyone that wants to become more empathetic. From the most entry-level employees to CEOs and managers of companies, we can all improve this skill and create more value in our lives. Enjoy the conversation! Breanna Lynn is an author and mental health therapist. Most recently, she is the author of a children’s book titled E is for Empathy, which explores empathy and shows children how they can apply empathy in a practical manner. She has also authored books like Kai the Kitten's World of Color and Tristan the Tiger’s Adventures. Want to learn more from Breanna about the power of empathy? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Feb 9

13 min 9 sec

Salespeople have a difficult job. Not only do they have to meet their regular quotas, but they must deal with difficult prospects and demanding managers. That being said, there are steps you can take today to become a more effective and persuasive salesperson. In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Keenan to speak about sales in today’s world. Among the insights that you’ll hear in this episode include: The simple truth of sales is that people don’t necessarily care about you, your product, your service, or even your company. Instead of that, people care about outcomes. They care about the things that they are trying to achieve. Keep this in mind as you are prospecting and conversing with potential customers. Salespeople think that the interaction is about them because it’s easy to default to the product or service. In other words, they see themselves as an extension of the product or service. Salespeople should resist this temptation and put all of their focus on the person coming in through the door. Empathy is a hugely important trait in becoming a successful salesperson. You need to step into the shoes of your prospects and think about what your product or service enables in their life today. While it can be difficult to stand in their shoes and determine what they really want, it’s a necessary step in the process. While we often focus on selling to a customer, “selling up” is equally as important. Here, you need to rely on your sales skills to convince your bosses or superiors to experiment with new tools or strategies. Again, it’s about showing how your bosses, and the company as a whole, will benefit from the product, service, or method that you are pitching. All of us assess our current state, evaluate our future state, identify the gap, and think about the desired outcome. Gap selling teaches you to sell in alignment with how we buy and how we decide. No matter the product or service you’re selling, remember and leverage this universal framework. This is a great episode for listeners that want to become more effective salespeople. Even if your day-to-day career doesn’t involve sales, there are plenty of insights here that can make you more persuasive. Enjoy the episode! Keenan is the CEO, President, and Chief Antagonist of The Sales Guy. At The Sales Guy, Keenan and his colleagues offer consulting, recruiting, and speaking services to their clients. Ultimately, the company leverages 21st-century methodologies, tools, and approaches to help their clients accelerate revenue and reach their revenue goals. Along with his work at The Sales Guy, Keenan is the author of Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing, and Price. Want to learn more from Keenan about why your customers and prospects don’t care about salespeople? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Feb 2

29 min 56 sec

Are you looking to become a better leader in our rapidly changing world? If so, you are certainly in the right place. Leaders and would-be leaders today need to adapt to our new environment to more effectively lead their teams toward their business goals. In this episode of Connection Loop, Dubb founder Ruben Dua spoke with Suzi Sosa about how we can embrace this new style of leadership in 2021. Insights that you will hear in this episode include the following: For so many reasons, the way that leadership was taught 20 years ago doesn’t apply today. It was taught to a very small group of people at the top of companies and it focused on skills like negotiation and financial performance. In today’s world, however, we are facing much more complex issues. We need to step away from this old-school leadership training and embrace the realities of today. Companies need to train every single employee to be a leader. It requires a different model. While companies need to invest in this model, they will quickly find that their employees are more ethical, empathetic, and caring for each other. Your energy state is one of the biggest things that have an impact on your performance and your team’s performance. A drained or lacking energy state will lead to poor decisions and declining morale. However, a higher energy state leads to higher morale and better business outcomes. Becoming more aware of your energy state is a positive step forward to becoming a better leader. Inclusiveness is an extremely important part of the modern-day workplace. Because of this, it’s worth your time to take a quick pause before speaking. Consider whether what you’re about to say is going to be inclusive. At the same time, we can’t overly censor our employees at the office. Leaders need to recognize and manage this paradox in their day-to-day work. As a leader, it is extremely helpful to get really connected with your body. Your body will usually tell you your intentions—even if your mind does not want to admit it. If you get an annoying Slack message, for instance, your body will tell you that you aren’t coming from that clear, centered, and compassionate space of being a great leader. This is an outstanding episode for listeners that want to become more effective leaders. Whether you are a leader now or want to become one in the future, pay close attention to the insights discussed here. Suzi Sosa is the co-founder and CEO of Verb. Verb is a turnkey leadership development platform for companies to unlock and cultivate the potential of their employees. Employees who use Verb’s software are more productive, adaptable, and loyal. Before Verb, Suzi co-created the social entrepreneurship program at the University of Texas-Austin. She was also a social entrepreneur in the financial inclusion sector. Want to learn more from Suzi about why we need a new type of leader for a new world? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Jan 21

21 min 36 sec

LinkedIn has become an extremely powerful way to connect with your audience, prospects, and customers. Having said this, many LinkedIn users don’t get as much from the platform as they should be getting. In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Brenda Meller to discuss how to enjoy a bigger slice of the LinkedIn pie. Insights shared in this episode include: The biggest mistake that many LinkedIn users make is that they are not active on the platform. While many early LinkedIn users thought of it as a job search site, it is now a hub for building your professional brand. Ultimately, the longer that users wait to leverage the power of LinkedIn, the more intimidating that it becomes. Listeners should go on LinkedIn right now and tell people something valuable. You shouldn’t be afraid to use LinkedIn to broadcast some of your behind-the-scenes work. Even if you think it is too granular or boring for your audience, you may be pleasantly surprised. Moreover, it helps you to get into that habit of consistently creating content on the platform. When you are creating a LinkedIn post, try to target one person. You should try to avoid targeting the entire world. By using narrow targeting and focusing on creating valuable content for that niche audience, you will get massive results. Avoid that temptation to broaden out your audience size. Try to avoid overthinking things. Instead of being overly contemplative and letting time slip through the cracks, it is more effective to release content and get real feedback. While some of that feedback may hurt at the moment, prioritizing action over thought can help you get the most out of LinkedIn. On LinkedIn, it can be much more effective to talk about other people instead of yourself. Friday shout outs, for instance, can help you keep in touch with your current connections and find brand new connections. Along with this, discussing a blend of people can maximize your effort and help you expand your presence on the platform. This is a great conversation for anyone that wants to get more out of LinkedIn. Whether you want to develop closer relationships on the platform or grow your business through LinkedIn, you will get a ton of value from this episode. Hope you enjoy it! Brenda Meller is an independent marketing consultant and the founder of Meller Marketing. At Meller Marketing, Brenda helps her clients unlock the power of LinkedIn. From creating organic content on the platform to strategically connecting with other LinkedIn members, Brenda guides her clients toward LinkedIn bliss. Want to learn more from Brenda Meller about how to enjoy a bigger slice of the LinkedIn pie? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Jan 19

26 min 40 sec

One of the most important themes in sales leadership is accountability. Any organization, whether it is a startup or multinational corporation, must have employees that take accountability for their actions. Even if they don’t believe that things are their fault, taking responsibility and accountability can help you and your colleagues develop a certain mindset that can accelerate your organization. To learn more about accountability as a strategy, Dubb founder Ruben Dua spoke with Kristie Jones, the principal of Sales Acceleration Group. In this conversation with Kristie, you will hear many different insights and pieces of advice, including the following: Sales accountability is an underrated, yet extremely important component of reaching your sales goals. Without sales accountability, you are not going to attract top talent or reach your revenue goals. There is a cultural piece to this entire discussion, so it is worth your time to analyze your workplace culture to see if you are incentivizing sales accountability or not. Creating a culture of accountability is extremely important. Even if some employees prioritize accountability, there may be others who naturally try to skate by. However, by making accountability part of your workplace culture, you increase your chances of everyone adopting this important trait. While it may take some time, incorporating accountability into your culture can pay off in spades. It’s important for you and your colleagues to set smart goals. At times, these smart goals can be seemingly impossible. By setting high goals, you can still accomplish a lot through failure. Make sure that you are working with your team to set these goals, as mutual goal setting can make it much more likely that you’ll achieve those high goals. CRM systems can be highly effective ways of keeping your colleagues accountable. That being said, there is a key caveat here. You must set the expectation that your CRM system is the single source of truth. It takes some time to achieve buy-in from your team, but doing so can help you rely on cold, hard facts to accelerate your organization. Video can be a great tool to use when you are following up on a sales call. Instead of putting everything in writing, you can make it clearer and make your conversations more personal. These types of quick follow-ups can help you stay in touch with key prospects, increase your likelihood of generating more sales, and keep your colleagues accountable. In the end, this is an outstanding conversation for salespeople and managers that want to get much closer to their goals. Whether you are trying to encourage a poorly-performing salesperson or are looking for new skills to become a better salesperson, you will get lots of inspiration from this conversation. Enjoy the episode! Kristie Jones is the principal of Sales Acceleration Group. At Sales Acceleration Group, she helps small and mid-sized technology companies take their revenue to the next level. Some of the consulting services that she offers at the Sales Acceleration Group include sales training, hiring help, sales management coaching, sales process and strategy review, and interim sales management and leadership. She also spends a significant amount of time doing executive coaching around the topic of creating a sales accountability culture. Ultimately, Kristie relies on her more than 15 years of SaaS sales management experience to help SMBs increase their revenue and achieve their goals. Want to learn more from Kristie about accountability as a sales strategy? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Jan 14

32 min 20 sec

Simply put, we are living in the age of the side hustle. With only a computer and an Internet connection, you can create a product or service that provides significant value to others and generates substantial cash flow. While the road to side hustle success isn’t easy, your diligence, hard work, focus on product-market fit, and constant execution can lead you to the promised land. To learn more about side hustles and scaling them up, Dubb founder Ruben Dua spoke with Carrie Bohlig, the co-owner of Tandem Consulting. In this interview, you will hear many different insights about side hustles, including the following: If you are a young side hustler, you may be experiencing feelings of anxiety or self-doubt. The best way to do so as a young side hustler is to find a deep belief in your ability to learn and grow. Much of it involves mindset and the willingness to position yourself as a student. By embracing this role, you’ll develop the confidence to keep growing and scaling your side hustle. Much of side hustling is about taking action. You may have the greatest idea for a side hustle, but if you aren’t able to execute, that idea will be all for naught. Even though you may fail, pick yourself up, and keep taking action. Persistence is the name of the game here. If you want to become an entrepreneur, there is more than enough content and people in the marketplace that want to help you. These opportunities won’t arrive at your doorstep, however. You need to go out there and grasp them. Being brave and putting yourself out there will pay off in spades. A great way to fight mental barriers like imposter syndrome is to join communities of like-minded individuals. This can be everything from an online side hustler group to your local Toastmasters branch. These communities can not only pick you up when you’re feeling down, but they can offer ideas or connections that can accelerate your side hustle. LinkedIn can be a fabulous social media network for your side hustle. You can post insightful articles about your side hustle’s progress or your views on your sector or industry. But beyond that, you can connect with other side hustlers. You may even find your next partner or employee. Therefore, don’t hesitate to leverage everything that LinkedIn has to offer. This is an outstanding conversation for would-be side hustlers and current side hustlers. Whether you are trying to start a side hustle from square one or are looking to take your side hustle to the next level, this discussion can give you the inspiration and actionable advice that you need. Enjoy the episode! Carrie Bohlig is the co-owner of Tandem Consulting. At Tandem Consulting, Carrie works with her husband Craig to help clients accelerate toward their business goals. As part of Tandem Consulting, Carrie works closely with side hustlers, helping them think about everything from business systems and life set facilitation to business strategy and personal finance. Along with Tandem Consulting, Carrie is the co-founder of Tandem Giving, which is an organization that benefits the well being and needs of older children in the adoption process to increase the likelihood of them finding families through adoption advocacy. Want to learn more from Carrie about the power of scaling a side hustle? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Jan 11

26 min 24 sec

No matter the size or sector of your business, it is essentially impossible to build a business by yourself. At a minimum, you must find talented and driven colleagues. But beyond that, business growth is about building relationships with clients, prospects, vendors, and others. While it takes some to create long-lasting and durable relationships, the benefits can last a lifetime. To learn more about building relationships and using them to supercharge your business growth, Ruben Dua sat down with Isar Meitis, the founder of e-tribe. In this episode of Connection Loop, you will hear many different insights and tips, including the following: The old school method of marketing involved one-to-one connections in the real world. You would meet a prospect for dinner or connect with interesting people at a conference. The problem, however, is that these efforts are not scalable. Within the digital world, you can build long-term relationships at scale. Keep this in mind as you are thinking about how you connect with prospects, vendors, and even future employees. Podcasts or live digital events can be outstanding ways to meet prominent individuals. While it may be difficult to get a well-known CEO on the phone for a private conversation, it is much easier to speak with him or her in a more public format. Not only will you get to connect with a titan of your industry, but you will be able to provide immense value to members of your audience. Everyone has to start somewhere. It is all too easy to compare yourself with others who have more followers, fans, or relationships than you. While it is easy to think these thoughts, it does more harm than good. Keep your head down and continue to work. By getting better every day, you will start to look like the people that you emulate today. Leaders bring others to the stage. They recognize that their achievements haven’t come from working alone. Consequently, they liberally give credit to their colleagues and teammates. If you are a leader, doing this will bring your team closer together and help you accomplish even more of your business goals. All you need to create great digital content is a reasonable microphone and any headset. That’s really it. You don’t need to invest hundreds or thousands of dollars in the best equipment. Instead, spend most of your time focusing on the value that you are bringing to the audience. If you are creating content that addresses your audience’s wants and needs, you will be well on your way to building strong, long-term relationships. This is an excellent conversation for entrepreneurs and managers that are looking for long-term, sustainable ways to grow their businesses. Whether you are searching for better ways to build durable relationships or are looking for ways to transform great relationships into actual sales, you will get a ton from this discussion. Enjoy! Isar Meitis is an entrepreneur, investor, speaker, and small business mentor. He is the founder of the e-tribe, which is a group of similar-minded entrepreneurs, e-marketers, eCommerce, and other experts who share their knowledge and help each other grow. At e-tribe, Isar brings together talented and fascinating individuals to discuss everything from marketing strategies to growth hacking. Before e-tribe, Isar was the president of eCommerce at Tourico Holidays and the co-founder and CEO of PeoplePost. Want to learn more from Isar about how to create a relationship flywheel and use it to supercharge your business growth? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Jan 11

24 min 18 sec

All of our businesses are looking for revenue growth. Without increasing sales, it is nearly impossible for our business to accomplish its goals. The good news is that there are many different ways to achieve revenue growth. One extremely effective strategy is brand-focused marketing. To learn more about how brand-focused marketing can help your business achieve more sales, Dubb founder Ruben Dua spoke with Dino H. Carter. In this episode of Connection Loop, you will hear many different insights about sales growth and marketing, including the following: It’s important to remember that a brand stands for a particular feeling. It is an emotion. It is what other people (namely, your employees, customers, and prospects) think about your company. Because of this, you and your colleagues must be strategic about the emotions you’re trying to generate in your audience. To know and discover your brand, you need to focus on three questions: who, what, and why. Try to answer these questions as fairly and objectively as you can. If you and your colleagues go through this exercise, you’ll be in a much better position to truly know what your brand stands for. Authenticity is the most important thing in branding. Without being authentic, your branding is going to be much less effective. Even if you think your company’s authentic self is “weird” or “non-traditional,” resist the temptation to cover it up. By doubling down on it, you’ll find that your branding work will be more successful. When thinking about your company’s brand, also account for the way that life will change from Covid-19. Part of branding is understanding current behavior and how your audience is living their lives. Being empathetic and adaptable here will certainly pay off. Remember that legacy is not the thing that you build. It is the number of people that you touch. By focusing on your audience, your legacy will take care of itself. Whether you work for a small, medium, or larger business, you can take the insights discussed in this episode and generate more sales growth. Enjoy the conversation! Dino H. Carter describes himself as a brand-whisperer. He is the founder of D Branding, which is a Los Angeles based brand consultancy that helps businesses grow and solve problems. Dino and his clients do this by building a unique brand strategy to grow market share, develop deeper brand awareness, and generate sustainable growth. D Branding’s clients include business owners and entrepreneurs. Dino has perfected his marketing skills for over 20 years and on three different continents. Want to learn more from Dino about brand-focused marketing for revenue growth? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Jan 7

31 min 54 sec

For all of us, life can be a scary thing. We take risks every day, whether that is investing our entire net worth into a business idea or are going to a podium to deliver a hugely important speech. The fear can be too much to bear. However, there are ways that we can acknowledge that fear and take action to accomplish our goals. To further discuss moving from fear to purpose-driven action, Dubb founder Ruben Dua sat down with Bill Wooditch. Insights shared in this episode include the following: When facing obstacles, you need to decide whether you want to outsmart or outwork. This is an important exercise if you want to get to the next level. No matter your goal, you need to find that next gear that will propel you to success. Ultimately, real confidence is the key to success. Fake confidence is the type of arrogance or self-centeredness that may accompany the lack of talent. By contrast, real confidence comes from the competence that people want to get to know. So don’t feel like you need to put on a mask to be confident. Instead, develop competence in your craft. You can combat fear by pausing and taking a moment for yourself. This is especially effective in conversations and in public speaking. Even though it may feel awkward at the moment, leveraging pauses can fight the fear you’re experiencing and make you more collected. It’s critical to learn from the lessons that failure delivers to you. If you don’t, that failure will simply be an experience. On the other hand, if you take the failure and change your behavior in the future, it can be one of the best learning experiences of your life. Our brains are naturally biased toward conformity. It makes us feel safe. Getting out there and speaking your own truth can definitely be scary—especially if it is against the grain. However, by doing so, you can both change the world and be at peace with yourself. This is an outstanding discussion for essentially all of us during these uncertain times. From working toward our career goals to designing our ideal lives, we can take these insights and implement them today. Enjoy the episode! Bill Wooditch is the president and CEO of the Wooditch Group. The Wooditch Group specializes in the negotiation, placement, and account stewardship of insurance and risk management programs for companies whose revenues range from $10 million to $3 billion. As the CEO of the Wooditch Group, Bill’s job is to attract, cultivate, coach, and position intellectual capital to perform profitably for themselves, clients, and shareholders. Want to learn more from Bill about moving from fear to purpose-driven action in times of uncertainty? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Jan 5

25 min 5 sec

Video provides so many opportunities for individual creators and every type of business. That being said, some creators struggle to create video content. One reason happens to be imposter syndrome, the psychological force that prevents high-performers from achieving their goals. The good news is that you can fight this force when you are on video. In this episode of Connection Loop, Dubb founder Ruben Dua spoke with Felicia Miller Johnson to discuss both imposter syndrome on video and how we can learn to be confident. You will hear many different insights and takeaways in this episode, including: Perfection can be one of the biggest roadblocks in appearing confident on camera. The great news is that you certainly don’t need to be perfect to be effective. Be easy on yourself. By convincing yourself to put your perfectionist tendencies to the side, you will become more comfortable on camera. A complete mindset shift can help ease your anxiety and tension in front of the camera. Emphasizing the positive over the negative makes you get into the best frame of mind to speak confidently and assuredly. And if you think nothing positive is occurring? Rest assured that you are experiencing at least something that is positive in your life right now. Rely on that. Recognize that you are enough. We all have goals or visions about the person that we want to become. However, at this moment, you are worthy of your goals. You are enough—whether you are succeeding beyond your wildest expectations or are going through extremely difficult circumstances. Overcoming imposter syndrome is a continuous journey. You will need to keep working at it. However, if you are diligent and spend time becoming more confident with yourself, you will see massive results in your life. You can do it! Find a deep reason to motivate you through the fear. The reason should be deep-seated and should relate to your goals or objectives. Whether you are struggling with your appearances on video or want to become an even better speaker in front of the camera, you will get a lot from this discussion. Hope you enjoy it! Felicia Miller Johnson is the founder of Sevenfold Coaching. At Sevenfold Coaching, she helps her clients improve their energy, emotional intelligence, and confidence by living SMART. Working with Felicia, Sevenfold Coaching clients can get much closer to their career goals and transform their lives. Before Sevenfold Coaching, Felicia held several positions at BNI Global. Want to learn more from Felicia about fighting imposter syndrome and learning how to be confident on video? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Jan 3

27 min 11 sec

If you are a LinkedIn user, you have certainly received your fair share of connection requests. On the other side of the table, you may have submitted connection requests to new colleagues or cold prospects. Whether you are sending or receiving these connections, it is all too easy for the relationship to end. Rather than losing this opportunity, it’s critical to focus on transitioning into an organic conversation. In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Brynne Tillman to talk about converting LinkedIn connections to conversations. In this discussion, you will hear many insights, including: LinkedIn is powerful for so many reasons. That said, for salespeople, LinkedIn lets you bypass gatekeepers. You can directly connect and converse with your primary targets. You can also leverage the network to see mutual connections with potential prospects. And compared to the phone, it is also a more powerful way of communicating. One great way to transform a connection to a conversation is to recognize that there is a human being on the other side of that message. Treat that person in the way that you’d want to be treated. Building relationships and bringing forth value doesn’t change simply because you are interacting on social media. Another effective strategy is to teach your connection something new. Try to get a sense of what they want to learn and deliver that valuable content to them. It can be everything from an interesting article, video, or even a white paper or eBook from your organization. Slow your outreach and speed up your outcome. In other words, you don’t need to connect with dozens and dozens of people to reach your goal. By taking it slow and building relationships, you’ll get to your goal much more quickly. Burning and churning through your connections is a sign of desperation. You want to avoid this if possible. Instead, take time to nurture your connections. See what they are searching for in their lives and provide value first. Ultimately, this is a great conversation if you want to get more out of LinkedIn. Whether you are looking for new clients or simply want to expand your presence on this great platform, this is the conversation for you. Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. At Social Sales Link, Brynne helps her clients transform the way that they grow their businesses—all through LinkedIn. Along with this, Brynne helps her clients fill their pipelines with warm leads, position themselves as thought leaders in their sector or industry, attract new buyers, and start more sales conversations. She is also a host at The Sales Experts Channel. Want to learn more from Brynne about converting LinkedIn connections to conversations? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Dec 2020

24 min 19 sec

The modern-day workplace is mostly focused on profits and losses and maximizing shareholder value. This can create a real pressure-cooker environment, resulting in elevated stress and diminished employee morale. Small, medium, and large companies should instead be proactive and go beyond a dog-eat-dog work environment. Instead, they should prioritize empathy. In this episode of Connection Loop, Dubb Director of Partnerships Toni Bubb sat down with Troy Holt to discuss empathy for leadership and marketing. Among the insights you’ll hear in this episode include the following: In today’s day and age, it is extremely important to put people over profits. Not only will it make your organization a better place to work, but you will be able to reap more financial rewards. Even more, you can make an impact and build a legacy. It’s important to listen to the message behind the message. In other words, listen to what is not said. Sometimes that speaks louder than what is actually said. Listening to the message behind the message, you’ll be able to identify key issues that may be affecting your organization. There’s the right place and time for both the carrot and the stick. Incentives and disincentives can drive the work behavior and culture that you’re seeking. While you must carefully design and implement them, they can help you and your colleagues reach your goals. At its core, relationship marketing is about buying a product or service from someone that you trust. It is about putting the prospect or customer first, rather than talking about how great your company is or what you are asking them to do for you. Before pitching any type of prospect, make sure that you are asking questions. Step into their shoes and try to identify the real pain points in their life. Doing this will greatly increase your chances of building a long-term relationship with the prospect and making a sale. This is an outstanding episode if you are looking for a way to make your work life more empathetic. Whether you are the CEO of your company or recently joined a new company, you can take the insights from this discussion and transform your organization. Troy Holt is the chief encouragement officer at Troy Holt Consulting. One of his chief aims at his company is to share kindness with others. He works with business owners, salespeople, and retailers and reveals how celebration, consolation, and appreciation strategies can obtain and retain clients. It all comes from the power of relationship marketing and using kindness to build long-term relationships. Want to learn more from Troy about the importance of empathy for leadership and marketing? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Dec 2020

26 min 24 sec

As we enter the new year, many of us are setting annual goals. While many of these goals are focused on the financials, it is also important to safeguard our mental health in 2021. In this episode of Connection Loop, Dubb Director of Partnerships Toni Bubb speaks with Dale Dupree about sales, leadership, depression, and mental health. Some of the insights that you will hear in this episode include the following: The whole idea of having a “business mindset” is a cop-out. It can cause good meaning individuals to adopt borderline or unethical practices to achieve their goals. Instead, salespeople should shift their mindset and recognize that people are people. They have distinct problems they want to be solved. By focusing on their problems and the fact that they aren’t numbers in a spreadsheet, you will become a more effective salesperson. There is a significant difference between being a good salesperson and being a good sales leader. Sales leaders nurture their salespeople. While they may not get any direct commission in doing so, it is typically a great investment. If you are a sales leader in your organization, make sure that you are training your employees and building a great, positive workplace culture. In sales, there will also be a sense of rejection. A key prospect may be considering three different service providers and decide to work with one of your competitors. Failure is inevitable, yet you can always learn from your failures. Putting in the work and learning from your mistakes, you can become a much more effective salesperson. Men are allowed to be vulnerable. It may seem “unmasculine” or opposed to the “bro culture” of sales, but men are allowed to cry and have emotions. With a significant amount of suicides in the business world coming from white men, it’s critical to combat this taboo and let men be themselves. In your professional life, it is important to communicate your truth. The longer you take to communicate something that doesn’t feel right to you, the bigger the problem will become. While it may be uncomfortable at the moment, it’s worthwhile to be proactive. This is an outstanding episode for people that want to become their best selves in 2021. Whether you are trying to hit a new sales goal or are trying to become happier next year, Toni and Dale’s insights can help you accomplish your goals. Enjoy the episode! Dale Dupree is the founder and CEO of The Sales Rebellion. The Sales Rebellion exists to #ChangeTheGame in the ever-so-boring sales bullpen. The company offers a wide range of services to its clients, including 1x1 sales coaching, sales training, sales mentorships, sales team bootcamps and masterminds, virtual sales training, on-site sales training, and more. Dale is also the host of the Selling Local podcast. On Selling Local, Dale tells stories, discusses ideas, and bring on guests to share their point of view—all in the name of giving listeners a greater purpose within their sales experience. Want to learn more from Dale about sales, leadership, depression, and mental health? The story continues at dubb.com. --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Dec 2020

34 min 8 sec

Whether you just started your company or are working for a much larger organization, you likely have financial goals. While they are personal to you, there are some key principles that you can leverage and implement to reach those goals. In this episode of Connection Loop, Dubb Creative Director Shannon Leonard sits down with Billy Alvaro to discuss how you can create unstoppable wealth. Among the insights you will hear in this episode include the following: You don’t have a business unless you have leads that turn into contracts. Because of this, you need to invest money into marketing when you are first starting off. This is true both in the real estate business and virtually any other business. Getting those first few leads can be tough, but it isn’t impossible. One common misconception in real estate investing is that you need to have a significant amount of savings to get started. As Billy says, you can get started with just $1. If you can control the property with a contract, you can then control how you are going to be able to sell it. While the details can be more complicated, the possibilities are there. Real estate investing takes a ton of work. Even though some gurus may say that you can easily make a killing by following a simple formula, the simple fact is that you have to put in the time and effort. However, if you are consistent and learn from your mistakes, you can be much closer to creating unstoppable wealth. Video can be a huge benefit in the real estate space. Not only does it show off your personality, but it can show off your knowledge about a particular property or market. Whether you are investing in real estate or are a real estate broker, you should definitely consider leveraging the power of video. It’s critical to have a tried and true marketing process to generate sales. This is true in both real estate investing and in virtually every other type of business. While your process may not be perfect at the start, continuously refining it will lead to massive benefits. This is an outstanding episode whether you are or are not interested in real estate. Billy’s insights can help you grow your business and build real wealth—no matter the sector or size of your business. We hope you enjoy the episode! Billy Alvaro is the President and Chief Wealth Creator at Max Returns. Max Returns makes real estate easy for homebuyers, homeowners, real estate investors, and newcomers to real estate investing. According to Billy, his clients receive 6% to 12% annualized returns on their capital by investing in performing notes. Along with Max Returns, Billy is a coach and mentor at Flip Masters, which helps students learn to find and close real estate deals in neighborhoods all around the Tri-State area. As if that wasn’t enough, Billy is also the host of a podcast called Unstoppable Real Estate Investing Wealth. Want to learn more from Billy about creating unstoppable wealth? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Dec 2020

27 min 30 sec

If your company sells products or services to other businesses, it’s vital to understand your customer. Today’s B2B tech buyer is sophisticated and much different than in the past. So how do you connect with these B2B tech buyers and generate more sales? In this episode of Connection Loop, Dubb Director of Partnerships Toni Bubb sits down with Vinay Bhagat, the founder, and CEO of TrustRadius. Topics discussed in this episode include the following: Startup life is a roller coaster. Even if you have a stellar product or service, there are going to be obstacles that you’ll need to overcome. These obstacles are not permanent or insurmountable, yet you need to be prepared to put in some hard work to bypass them. Entrepreneurship is a team sport rather than an individual sport. Our society often lionizes the solitary entrepreneur who defies all odds and achieves massive success. The reality can’t be further from the truth. Ultimately, entrepreneurs need to rely on their rockstar colleagues to achieve their goals. A key exercise is to step back and truly understand what your buyers want from you today. Step into their shoes and recognize the problems that they need to be solved. With over 60% of today’s B2B buyers being Millennials, it is also useful to look at demographics when completing this exercise. By doing this, you can increase your chances of making more sales. Rest assured that today’s B2B tech buyer is completing extensive research on you. This may be before they contact your organization or right before they make the decision to purchase your product or service. Critical reviews aren’t the worst thing in the world. In fact, if people don’t see critical reviews, they may not trust your concept as a whole. The absence of negative feedback may mean that people don’t trust the content or your buying cycles. This is a great episode for sales and marketers that are trying to better understand their customers and generate more sales. Even if you sell to consumers, this discussion contains key insights that you can use in your day-to-day work. We hope you enjoy the episode! Vinay Bhagat is a technology entrepreneur who has a passion for taking on important challenges. Most recently, he is the founder and CEO of TrustRadius. TrustRadius is a customer voice platform that helps professionals research B2B technology products and services, helps vendors accelerate demand and sales, and deliver stronger products. Before launching TrustRadius, Vinay founded a company called Convio, which was the leading provider of SaaS solutions to the nonprofit sector. Convio scaled to over $80 million in revenue, 450 employees, went public in 2010 and was acquired for $325 million in 2012. Want to learn more from Vinay about adapting to today’s B2B tech buyer? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Dec 2020

25 min 22 sec

It is critical to think hard about the ways that you communicate with clients and prospects. Simply put, your words matter. They can make the difference between a lost sale and a recurring business. In this episode of Connection Loop, Dubb founder Ruben Dua sat down with Francisco Mahfuz to discuss the power of story and why it should be included in your marketing work. Among the insights that you will hear in this episode include the following: The business world is about meaningful communication. Storytelling happens to be the best way that we can communicate meaningfully with our prospects and clients. From the earliest days around the campfire, we have been sharing stories with each other. We have a natural affinity for hearing them and sharing them. All of us have stories. This is true even if we live “boring” or “uninteresting” lives. So if you are struggling to think of stories for yourself or your business, rest assured that they are there. You just have to identify them. When you are using video to tell your stories, speak directly to the camera. By doing so, you are able to build a genuine connection with the viewer. Even if it feels uncomfortable or unnatural, make this a priority when telling your stories. Your dedication will pay off. Becoming a better storyteller comes from deliberate practice. Storytelling is like a muscle that you need to continuously build. Because of this, keep working at it. You will get better. Along with practice, getting feedback is an important part of becoming a better storyteller. Don’t fear that feedback. While it may hurt in the moment, it will make you a more compelling storyteller. No matter your title, sector, or company, you can use the insights from this conversation to accelerate toward your career goals. Sit down and take some notes for this one. Enjoy the episode! Francisco Mahfuz helps leaders and sales teams use the power of story to grow engagement, purpose, and performance. Specifically, he is a keynote speaker and communications coach that helps his clients become better and more confident speakers. Francisco is also the host of the Storypowers podcast, which is a show about the power of stories, the people who tell them, and why you should be doing it too. As if that wasn’t enough, Francisco is also the author of Bare: A Guide to Brutally Honest Public Speaking. Want to learn more from Francisco about why you need to speak story? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Dec 2020

30 min 58 sec

Whether you are an entrepreneur or are striving toward your career goals, it can be easy to get stuck or frustrated. After all, we all have high goals and expectations for ourselves. Nonetheless, it is critical to escape these feelings of being stuck and confidently advance toward those goals. In this episode of Connection Loop, Dubb founder Ruben Dua spoke with Lisa Goldenthal about how to go from stuck to unstoppable. Some of the insights that you will hear in this discussion include the following: Grit and resilience are what really accelerates us toward our goals. No matter how high our career goals are, we are going to face stress or obstacles on the way. To get through those obstacles, you are going to need to stay persistent and optimistic—even the obstacles seem insurmountable. Don’t forget that health is your real wealth. While it’s all too easy to focus on the income goals that we want to achieve, remember that our health is more important than any financial reward. Without it, it’s impossible to reach your short-term and long-term goals. In an era of social distancing, Lisa recommends that we social distance from our refrigerators. It can be easy to rely on food to deal with the stress and anxiety that we feel in our lives. Resisting that temptation, however, can give us more energy and more confidence to go out there and do better work. It is important to think about your “Why Cry.” Your Why Cry can help you get in the right mindset of achieving your goals. From the moment that you wake up in the morning, your Why Cry can help you get through those tough moments at work. Guided meditations can help you overcome some of those internal objections that are keeping you from your goals. Better yet, these guided meditations don’t need to be formal or expensive. You can find great ones on YouTube or through other free resources. Ultimately, this is an excellent conversation for anyone who wants to get out of their own heads and get much closer to their goals. Through hard work and dedication, you can absolutely do it. Go ahead and take advantage of the insights discussed in this episode. Lisa Goldenthal is an executive coach that helps regular CEOs become world-class in their physical and mental health. She is also the bestselling author of a book titled The Boss Weight Loss: Permanent Weight Loss in Six Easy Steps. For over two decades, Lisa has dedicated the time and effort to help her clients go from stuck to unstoppable. From the experienced CEO to the startup CEO, Lisa works with her clients to help them achieve their career goals and dreams. Want to learn more from Lisa about how to go from stuck to unstoppable? The story continues at dubb.com. Learn more about Dubb at https://dubb.it/up5c --- Send in a voice message: https://anchor.fm/connection-loop-dubb/message

Dec 2020

36 min 12 sec