Brand Your Passion

Hollie Arnett

The show that helps you turn the thing you love the most into something that people know and love you for.

If you’re ready to get more eyes on your work, more dollars in your pocket, and more creativity in your life, you’re in the right place. Welcome! This is how we’re going to do it. Let’s brand your passion.

Welcome to the Brand Your Passion Podcast!
Trailer 4 min 31 sec

All Episodes

The cameras are coming out here at Maker & Moxie! We are gearing up for our annual brand photoshoot and now that the picture-perfect planning is complete, we want to share with you why we’re doing this and what exactly that planning process looks like, so that you have all the tools in hand to plan your own brand photoshoot when the time comes. Whether a brand photoshoot is on your horizon or not, if you want to get all the behind-the-scenes goss on how we're doing ours, then you are in the right place! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00Why plan a brand photoshoot: 05:39Setting goals: 08:40Deciding your focus: 10:35Technical and practical needs: 12:19Inspiration: 13:18Listing specific shots: 15:53Locations: 17:03Outfits and props: 18:01Who else is involved: 19:14Finding a photographer: 21:17Wrap-up: 22:22 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Nov 9

24 min 59 sec

We all want to build an unforgettable brand identity for our business. But let’s be honest, not everybody has all the dollars in the world to spend on building their brand! That’s the reality of running a business - but the reality is also that that doesn’t have to stop you. No matter where you’re at and what resources you have, you have the ability and opportunity to work on your brand, so let’s talk about some accessible ways for you to build your brand identity even if you’re on a start-up budget. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00Focusing on the essentials: 03:14Utilising free resources: 10:59Affordable and free DIY resources: 16:00Wrap-up: 18:44 10 Free Branding Resources: https://www.makerandmoxie.com/blog/free-branding-resources Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Nov 2

21 min 26 sec

This week, we are talking all things Twitch. And if you’re wondering, “Huh? What are you on about?” then don’t worry - by the end of this, you’ll know all about what Twitch is, how you can use it to build your brand, and of course, why you might want to get your booty on there, either to try it for yourself or check out all the other amazing content! There are so many different ways to use Twitch, so let’s talk about what they are, why you’d want to use Twitch, and some superstar creators to inspire and entertain you! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00The 4 key reasons to use Twitch: 02:44Showing off your personality: 03:03Sharing your process: 04:21Growing your community: 05:56Creating transparency: 06:42Examples of Twitch creatives: 08:32Wrap-up: 12:17 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Oct 19

16 min 51 sec

I love email marketing. In fact, if you’ve subscribed to Brand Your Passion, you’ll know! As email marketing’s biggest fan, I’m here to talk about why and how you can use it in your own business. You probably already know of email marketing from the brands you follow. You know the ones - it’s the information, sales, discounts and new releases that you just can’t resist. Well, that power isn’t just for big brands. Today, I want to show you how you as an individual creative can make email marketing your best friend, and give you 7 reasons why you’re definitely going to want to!  *Disclosure: This is an affiliate link, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00What is email marketing: 01:28Your email subscribers: 03:01Being in control of your email list: 04:44Cultivating stronger relationships with your audience: 06:50 Rewarding your most loyal audience members: 08:18Personalising your communications: 09:57Email marketing’s ROI: 12:04Email marketing’s effectiveness over Facebook and Twitter combined: 13:32 Wrap-up: 14:16 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Oct 12

17 min 39 sec

We already know that branding helps you to stand out, show up and share your best self. When it comes to YouTube, showing up as the best, most amazing and compelling version of yourself is what’s going to make people stick around on your channel. This week, I’m taking all my experience in branding and YouTube to be your guide in why and how you should brand your YouTube channel so you can get your audience hooked!  Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps:Introduction: 00:00Why brand your YouTube channel: 02:13The ways to build your brand on YouTube: 05:12Determining your brand: 08:38Applying your brand to your YouTube channel: 11:32Wrap-up: 14:35 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Sep 28

16 min 37 sec

This week on the Brand Your Passion podcast, I was joined by the queen of colour, master of all things pattern, and a multi-creative, the incredible Evie Kemp. Evie is an artist, a designer, an interior designer, a colour addict and a maximalist. Basically, if she can put a pattern on it, she will! In this amazing episode, we talk about how to find your way as a multi-creative, the many forms of creativity, and how staying true to yourself can have so much impact on your art, your brand, and so much more! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Evie:Website: https://www.eviekemp.com/IG: https://www.instagram.com/eviekemp/Pinterest: https://www.pinterest.com.au/eviekemp/

Sep 14

37 min 25 sec

As creatives, ultimately we want to get our work sold. Well, one of the great ways to do that is with a market stall. You want to be the stall that everybody wants to come and look at, so let’s talk about how you can do that by making sure your market stall is on-brand, aligned, and turning those browsers into buyers! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00Signage: 03:30The Table: 05:01Stands & Storage: 05:40Decorations: 06:41Flyers: 07:29Business Cards: 08:02Pricing: 08:46Payment Details: 09:36Packaging: 10:14You: 10:56Wrap-up: 11:54 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

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Aug 31

14 min 15 sec

A big part of your brand is your name - so how do you know when it might be time to change it? Changing brand names is a hot topic here at Maker & Moxie right now, which is my own freshly-launched name! It’s something that comes up for most of us one way or another, whether you’ve changed your name before, thought about changing it, or figure that you probably will one day down the line. Whatever the situation, I want to show you how to tell when the time is right for a brand spankin’ new name! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Timestamps: Introduction: 00:00The business reasons for changing your name: 01:54The branding reasons for changing your name: 04:33Wrap-up: 06:56 Ready to start building your brand today? Download my Ultimate Branding Checklist here: https://shop.makerandmoxie.com/ultimate-branding-checklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie

Aug 17

9 min 40 sec

This week on the Brand Your Passion podcast, I was joined by Amie Finlayson, an online business strategist, the CEO of Ultraviolet MKTG, a marketing automation agency, and my biz BFF! Today, we’ve got a twist for you - Amie is going to be interviewing me! There have been all sorts of exciting updates happening behind the scenes here at newly-named Maker & Moxie, so who better than the incredible Amie to get all of that good goss about what’s been happening in the world of me and Maker & Moxie. In this amazing episode, we talk about honouring the things that make you YOU in business, my philosophies on building a brand, the journey of my business and how I developed my brand new brand name, and so much more! Read the accompanying blog post at https://www.makerandmoxie.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://shop.makerandmoxie.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/makerandmoxie Connect with Amie Finlayson:Website:https://amiefinlayson.comUltraviolet Mktg - https://ultravioletmktg.comIG: https://www.instagram.com/amiefinlayson

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Aug 10

34 min 14 sec

When it comes to social media, it can feel like there’s a lot of pressure to be on all the platforms all the time. Not only is that really overwhelming, it’s also not a good use of your time and resources! The most effective way to build your brand’s social media presence is to have a really strong presence on one or two of the perfect places where your customers and clients are hanging out. Let’s talk about which platforms you can choose from and how to decide which are the ones for you. Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog Timestamps: Introduction: 00:00Macro & micro platforms: 01:42What are your goals: 04:01Where are your clients or customers spending time: 05:04What types of content do you like to make: 05:31What platforms do you enjoy being on: 06:31Wrap-up: 07:29 Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Aug 3

9 min 45 sec

For so many of us as creatives, it’s your dream to put your work out there online, share it with the world and have people buy the product you’ve lovingly made with your amazing creativity. When someone does buy from you, it’s the best feeling in the world, so a lot of us either have an online store already or are dreaming of starting one! Today, I’m giving you all the tips and tricks to start, build and launch your online store. Whether you’re starting from scratch, adding things to your store or launching new products, you’re in the right place - these strategies are going to help make your online store a success.  Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog Timestamps:  Introduction: 00:00The elements of your online store to brand: 03:26How to brand your online store: 11:33Launching your online store: 13:33Wrap-up: 23:39 Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Jul 20

26 min 9 sec

This week on the Brand Your Passion podcast, I was joined by product designer and side hustle extraordinaire, Femke van Schoonhoven. Femke is a full-time product designer who shares her journey and knowledge of product design through a variety of side projects, including her YouTube channel and podcast. Fem is passionate about taking the lessons from her own journey to inspire the next generation of designers. In this amazing episode, we talk about finding your way in a creative career, achieving growth by pursuing new experiences, setting up your side projects for success, and so much more! Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/ Connect with Femke:Website: femke.designIG: instagram.com/femkedotdesignProgram: superpeer.com/femke

Jul 13

38 min 4 sec

We all know how exciting it is to receive a package - one where the unboxing experience is amazing and you just want to share it with everyone. Branding your packaging can elevate the experience of your product so that when your customers receive it, they have an amazing brand experience when receiving the delivery, unboxing it and pulling out your amazing product. I want to help you create that experience, so let’s dive in! Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog Timestamps:Introduction: 00:00Why brand your packaging: 01:41Branding the parts of your packaging: 07:22How to design your on-brand packaging: 08:53Wrap-up: 13:26 Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Jul 6

15 min 47 sec

When we think about branding, we often think about websites, Instagram and logos, but branding is about so much more than that. Branding is about ALL of the experiences that someone has with your business and how they come together to create your brand’s reputation. To make those experiences as positive as possible, I’m giving you a handy step-by-step guide to applying your brand across your entire customer journey so that every interaction is on-brand, intentional and leaves people feeling amazing! Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog TimestampsIntroduction: 00:00Know how you want your brand to look: 03:32Know how you want your brand to feel: 04:28List your brand’s touchpoints: 05:16Streamline your process: 07:07Make your process look and feel on-brand: 07:54Implement those things: 10:34Wrap-up: 11:48 Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Jun 29

14 min 59 sec

This week on the Brand Your Passion podcast, I was joined by graphic designer, product designer, content creator and Twitch streamer, Kelly Jepsen, a.k.a. FPS_Kelly. A designer by day and streamer by night, Kelly is a perfect example of not only building a career out of your passion, but building it into your hobbies and side-hustles too. Kelly takes his experience and knowledge of design and balances it with his love of gaming to create his Twitch and YouTube channels that are an amazing combination of both.In this amazing episode, we talk about the process of starting small and iteratively growing your brand, using design principles to approach your brand, how putting yourself out there can pay off, and so much more! Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/ Connect with Kelly Jepsen:Website:https://twitch.tv/fps_kellyTwitter: www.twitter.com/krjepsen

Jun 15

35 min 55 sec

When you’re building a brand as an individual creative, you have the freedom to build it in a way that you love and want to share with the world. The more that you share your brand, the more your audience will love it too. Being able to build a personal brand that gives you energy and makes you want to shout about it from the rooftops is the ultimate goal. So how do we do that? Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog TimestampsIntroduction: 00:00What do you love to do: 04:21What impact do you want to have: 07:27What are you good at: 10:07Wrap-up: 13:07 Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Jun 1

16 min 13 sec

As a solo creative selling your own work, you are your brand. You are often the sole person behind everything that you do - your marketing, your products, your services. You are the visionary and the creative force behind what you do. When people follow your brand, engage with you, buy from you or support you, they are here for YOU. Your personality and who you are has so much power - it’s your brand's best asset. If you’re ready to power up your brand by sharing your authentic, unapologetic self, then tune in and let’s talk about how to build that incredible connection with your audience! Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogCheck out the Sprout Social study: https://sproutsocial.com/insights/data/social-media-connection/ TimestampsIntroduction: 00:00Know, like, trust: 02:13The statistics of connection: 03:12The power of you: 05:48The lesson: 09:21Wrap-up: 11:16 Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

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May 18

14 min 11 sec

This week on the Brand Your Passion podcast, I was joined by artist, illustrator and Twitch streamer, Pepper Raccoon.   Pepper is a digital and ink illustrator who creates original artwork and merch for sale on her online store, as well as running a commercial consultancy for illustration. Pepper believes that art should be accessible for everyone, and streaming her art on Twitch is one of the creative ways she shares this!   In this amazing episode, we talk about how to transform your creativity into a business, finding and embracing your brand, building a community whilst staying true to your passion, and so much more! This episode is powered by Hnry Join Hnry today at hnry.co and use the promo code PASSION to get $50 off your Hnry fees! Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challenge Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/ Connect with Pepper:Website:https://pepperraccoon.com/IG: https://www.instagram.com/pepperraccoon/

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May 11

44 min 32 sec

Comparing your brand to others can be really easy on social media - especially when there are so many other amazing and talented creatives out there! But as Theodore Roosevelt once said, “Comparison is the thief of joy.” Making these comparisons is a slippery slope if it stops you from experiencing the joy of creating. You want to be excited about your own creations as well as other people’s successes, so today I’ve got some tips to help you achieve just that! Read the accompanying blog post at https://www.blackandwhitestudios.nz/blog TimestampsIntroduction: 00:00Self-Discrepancy Theory: 03:33How to reframe your approach to comparison: 05:08Own what makes you different: 05:17Focus on your vision: 08:46Remember the realities: 10:49Instagram is a highlight reel: 13:43Practice gratitude: 15:03Turn comparison into celebration: 17:21Compare yourself to yourself: 19:26Wrap-up: 20:42 Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist Tag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

May 4

23 min 45 sec

Designing your own graphics is easy if you are a designer or have some design experience, but if not, it can be a challenge to take that on. But although it’s sometimes a necessity, it doesn’t need to stop you from putting your work into the world and sharing your content with your audience.Whether you feel confident designing or not, I’ve got some tips to help you design graphics for your own brand!Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogReady to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Apr 27

12 min 37 sec

This week on the Brand Your Passion podcast, I was joined by writer, designer, educator, artist, brand consultant and host of the podcast Design Matters, Debbie Millman!Debbie is a branding expert and creative, and has been named “one of the most creative people in business” by Fast Company, as well as “one of the most influential designers working today” by Graphic Design USA.In this amazing episode, we talk about the pressure to “make it” in your twenties, how the best opportunities can come from the worst moments, and the oxymoron of personal branding . Plus so much more!Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogReady to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challengeTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Apr 20

39 min 58 sec

When it comes to brand strategy, a vision statement is often seen as the holy grail, part of the winning trifecta of vision, mission, and values. Your vision is the north star of your brand that guides everything that you do and is there to help you take your business forward. But how do you write one, and what makes it effective?Ready to write your own vision? Vision Statements for Creatives will teach you all about vision statements, guide you through uncovering & writing your own, and provide you with 60+ examples to inspire you along the way. Grab it here: https://shop.blackandwhitestudios.nz/vision-statementsTimestampsIntroduction: 00:00Vision vs mission: 01:20What’s in a vision: 02:45Your vision needs to be: 05:30How to write a vision: 07:00Wrap up: 10:00Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Apr 13

12 min 24 sec

As creatives, we want to share our work with the world, but getting it out there can feel like an impossible task full of algorithms, audiences, and ads. It doesn’t have to be that way though. Creating engaging content can actually be full of celebration, community, and creativity – here’s how!Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogReady to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Apr 6

13 min 19 sec

Getting a logo and making it perfect can be the most stressful part of building a brand identity for creators. This one design element is the thing that holds a lot of people back from starting their business, and stops them from sharing their work online. If you’re ready to design an aligned and effective logo, it doesn’t need to be overwhelming. Let’s dive into this iconic part of the brand design process and look at how you can create your own logo!Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistTimestampsIntroduction: 00:00Understanding your brand: 02:35Choosing to design or hire: 04:10Finding inspiration: 05:05Sketching ideas: 05:50Starting in black & white: 07:50Choosing your software: 08:30Start with typography: 08:55Add design elements: 09:20Choosing different logo types: 09:45Creating an effective logo: 12:00Wrap up: 15:25Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Mar 23

21 min 44 sec

From the colours that you use, to your font choices and beyond, the design elements that are included in your brand tell your story and appeal to your ideal audience. Whether you’re working with a brand designer, or creating your own designs, building a brand identity for your small business is all about making sure that your vision is accurately and effectively reflected in your visuals. Creating unstoppable design elements is, therefore, the key to building an unstoppable brand.Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistTimestampsIntroduction: 00:00Key design elements: 01:20How to create your design elements: 05.15Building a TUFF identity: 13:30Wrap up: 18:20Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Mar 16

21 min 52 sec

The thing I get asked the most about branding, is how to build and grow your brand on Instagram. So I’m here to answer that question today with some tried and true methods for attracting your ideal audience, increasing your engagement, and building your brand online, without losing your mind! Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistTimestampsIntroduction: 00:00My approach to Instagram: 00:55Instagram growth tips: 03:20Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Feb 23

18 min 1 sec

This week on the Brand Your Passion podcast, I was joined by Monique Floyd, AKA King Moe, brand photographer and creator of the best-selling course and movement, love your selfie!Monique is a photographer who does so much more than take photos. Moe gives women power, amplifies their voices, and plants seeds to empower through her work, and has recently transformed that work into a best-selling online course and movement, Love Your Selfie!In this amazing episode, we talk about adapting your offers through COVID, owning your mission through everything, the power of a mission that ties everything together, and how being more of yourself attracts more people. And so much more!Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogReady to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challengeTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

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Feb 16

35 min 56 sec

Do you have some branding goals on your to-do list this year, but don’t know who you need to be hiring to make those goals happen? Is it a brand designer? Is it a brand coach? Well, I started my career as a brand designer and now am a brand coach, so I’m here to clarify both for you! I’m here to tell you what a brand designer does, what a branding coach does, and how the frick you know which one you need to hire to grow your business!Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistTimestamps: Introduction: 00:00What are the differences?: 05:10How to decide who to hire: 11:55Wrap up: 17:15Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Feb 9

20 min 53 sec

It’s almost 2021! Now that we’ve reflected on 2020 and reviewed our brand over the last year, it’s time to look forward and plan how we’re gonna smash those big branding goals of yours this year!. In this week’s episode, I’m talking all about why you need to do a brand plan every year, what you need to plan, and how to plan it.Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogReady to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Dec 2020

20 min 11 sec

This week on the Brand Your Passion podcast, I was joined by coach and creative, Viv Kruckow, AKA Rust Creative.Viv is a creative herself, hosting a podcast, creating merch, writing books, and more, as well as coaching and guiding other creatives through their process and helping them embrace their creative magic. In this amazing episode, we talk about owning your weirdness, tuning into your intuition, and growing through business.Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogReady to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challengeReady to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

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Dec 2020

42 min 21 sec

Alright team, we’ve almost made it out of 2020! While I know most of us want to leave this year behind, when it comes to moving forward with your brand, you’ve gotta look back first. In this week’s episode, I’m talking all about why you need to do a brand review every year, what you need to review, and how to review it.Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistTimestampsIntroduction: 00:00Why you need a brand review: 01:24What to review: 04:16How to review it: 06:57Wrap up: 10:47Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Dec 2020

13 min 30 sec

Your values are one of the most important parts of your brand. They inform your decisions, help you stay on track towards your vision, and let your audience know what you’re all about. But how the HECK do you write them?! Let me tell you!Ready to write your own brand values? Brand Values for Visionaries will teach you all about brand values, guide you through uncovering & writing your own, and provide you with 150+ examples to inspire your values. Grab it here: https://shop.blackandwhitestudios.nz/brand-valuesTimestampsIntroduction: 00:00What are brand values: 01:20Why are they important: 02:00How to choose your values: 06:30How NOT to write your values: 07:40Brand value examples: 08:30How to write your values: 11:10Wrap up: 11:50Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Nov 2020

14 min 45 sec

This week on the Brand Your Passion podcast, I was joined by entrepreneur and creative, Alexis Teichmiller.Alexis is a podcaster and coach who helps women live a deeper life, show up consistently for themselves, and be proud of who they are. She’s ALSO a consultant for SAAS companies, helping them grow their affiliate marketing programs. A multi-passionate creative with a passion for people, Alexis has an amazing understanding of what it means to embrace your creative instincts.In this amazing episode, we talk about finding your calling, trusting your intuition, involving your community in the process, and more!Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogReady to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challengeTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Nov 2020

55 min 46 sec

Your strengths are the things that you are naturally great at. They’re the things that people come to you for, the things you excel at, and the things that make you such a brilliant creative. Your unique combination of talents, skills, and behaviours is what sets you apart from every other creative, but how can you use them to your advantage when it comes to branding? How can you use your strengths to stand out, speak up, and shine? In this week’s episode, I’m answering these questions and more!Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistTimestampsIntroduction: 00:00Why build a brand around your strengths?: 01:45How this changed my business: 03:50My strengths: 06:00 Finding & understanding your strengths: 08:30How to use your strengths: 10:25Wrap up: 11:55Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogReady to turn your passion into a real-ass business? Take the free Stop Dreaming, Start Doing Challenge, the 3-day challenge for biz-ready creators:  https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challengeTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Nov 2020

14 min 43 sec

This week on the Brand Your Passion Podcast, I’m joined by Sophie Timothy, AKA Sister Scout! Sophie is a brand photographer, mentor, and creator of the Sister Scout Hood. As an expert in telling stories through photography, an experienced creative entrepreneur, and someone who has been through the branding process several times, Sophie has the insight and knowledge we all need to hear! In this episode, we talk all about growing a community around you, adapting your brand as you grow, and leaning into your uniqueness. Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogReady to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challengeTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

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Oct 2020

39 min 33 sec

Brand Strategy is your recipe for success as a creative entrepreneur, and it’s all about getting clarity about who you are, what you’re all about, and where you’re going. It’s the first, most valuable step in branding, and is the key reason why branding is so important. The process is deep, powerful, and transformative, and the resulting strategy document is your magical guide to everything you’ll do from then onwards.When done well, a brand strategy can become the foundation of your whole business, but what the heck goes into that document? Ready to get started on your own brand strategy? The Creator Clarity Bundle will teach you all about your vision, mission, and brand values, guide you through uncovering & writing your own, and provide you with hundreds of examples to inspire you along the way. Grab it here: https://shop.blackandwhitestudios.nz/creator-clarity-bundleTimestampsIntroduction: 00:00Disclaimer: 01:10Your Identity 03:36Your People: 04:15Your Voice: 05:21Your Vibe: 06:24Wrap up: 07:06Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Oct 2020

10 min 12 sec

This week on the Brand Your Passion podcast, I was joined by Illustrator & Designer, Mia Saine, whose spectacular work focuses on the empowerment of minorities in their personal and professional pursuits!Mia has collaborated with many incredible brands and organizations, most recently with Google, and their work discusses important topics such as racial injustice, PCOS, mindfulness, saving the bees, and more. In this amazing episode, we talk about finding your style, being authentically yourself, embracing the power of your work, and SO much more!Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTimestampsPodcast intro 00:00Episode intro: 00:43Mia’s creative journey: 02:14Transitioning from design to illustration: 07:15Mia’s branding: 12:31The power of illustration: 22:17Using your voice: 30:10The design & Illustration combo: 35:19Mia’s biggest branding lesson: 37:10Wrap up: 40:40Podcast outro: 44:24Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challengeTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Oct 2020

45 min 48 sec

As a small, creative business, creating your brand identity can feel overwhelming or intimidating. Not knowing where to start or what to consider, especially when you know that consistency is so important for brands, can hold you back from building your brand and getting your business going. To help you break free from that uncertainty, this article is your fundamental guide to all of the things you need to consider in order to create an unforgettable brand!Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistTimestampsIntroduction: 00:42Before you create your brand identity…: 01:14So, what goes into building a brand identity?: 02:00Logo: 02:13Colors: 03:07Typography: 04:36Patterns: 06:07Icons: 06:40Illustrations: 07:30Photography: 08:14Animation: 09:38Music: 10:35Wrap up: 11:47Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Oct 2020

14 min 8 sec

Once you’ve signed up to social media and started promoting your creativity, how do you brand it and make it consistent? I'm here to give you your one-stop-shop social media handbook. I’m here to show you how to brand each platform and what you need to think about on and across each one. Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistRead the accompanying blog post at https://www.blackandwhitestudios.nz/blogReady to take action on your creative passion? Join the free Stop Dreaming, Start Doing Challenge here: https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challengeTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Sep 2020

17 min 18 sec

This week on the Brand Your Passion podcast, I was joined by Charli Prangley, a marketing designer and side-hustle addict based in Valencia, Spain. Alongside working full-time at ConvertKit as a Marketing Designer, Charli hosts the DesignLifeFM and Inside Marketing Design podcasts, runs a YouTube channel with over 175K subscribers, designs and sells digital products, and speaks at events all around the world.In this episode, we talk about being human and putting the personal in personal brand, accepting help from others who are experts at what they do, niching, evolving, and transitioning your brand over time, and more!LinksReady to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challengeCharli’s font: https://charlimarie.com/product/grayscaleCharli’s YouTube Channel: https://www.youtube.com/charlimarietvCharli’s website: https://charlimarie.com/Charli on Twitter: https://twitter.com/charliprangleyCharli on Instagram: https://www.instagram.com/charliprangley/

Sep 2020

38 min 32 sec

This week we’re taking a look at brand consistency. When it comes to branding, you will probably have heard that consistency is key, and that’s 100% correct. Once you understand why branding is important, have clarity about your brand strategy, and have creatively put together your brand identity design, the most important thing you can do for your brand is keep it consistent. But why is it that important, and how do you achieve brand consistency?Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistTimestampsIntroduction: 00:00What is brand consistency: 01:08Why is it important: 03:165 Reasons why brands need consistency: 05:57 How to create consistency: 11:57Wrap up: 15:30Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Sep 2020

18 min 18 sec

This week it’s all about brand design. What is it? How is it different from brand strategy? What does it include? And how can I do it? I’m answering all of these questions and more in this episode, Brand Design 101 | Killer Brand Design Tips to Help Your Business Grow.Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistTimestampsIntroduction: 00:00Recap: 01:05What is brand design?: 01:43The three steps of brand design: 01:43Defining your vibe: 03:12Making your vision visible: 04:52Boosting your brand: 05:20Recap: 06:46Wrap up: 07:35Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Aug 2020

9 min 49 sec

This week on the Brand Your Passion podcast, I was joined by Terence Tang, A.K.A Tinlun Studio, a hand-lettering artist and designer from Houston, Texas who creates murals and other lettering pieces, has his own apparel store, runs the HumanKind Project, and more! Terence has collaborated with brands like Nike, created custom pieces for NBA players, and been featured in lettering books like Goodtype and Typism, alongside running his apparel store, creative commercial client work, and cultivating his own lettering practice.In this episode we talk about being authentic in your brand, letting go of things that take away from your creativity, and the realities of growing a creative business, among other fab things. We also get Terence’s top tips for business and life as a creative entrepreneur!LinksReady to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challengeTinlun studio store: https://shop.tinlunstudio.com/Terence’s Instagram: https://www.instagram.com/tinlunstudio/Tinlun lifestyle Instagram: https://www.instagram.com/tinlunlifestyle/Tinlun Studio website: https://www.tinlunstudio.com/

Aug 2020

46 min 15 sec

This week I’m giving you a deeper dive into brand strategy, sharing the three main steps for getting clarity about your brand, and somehow relating strategy to cake! I talk about what brand strategy is, why you need it, and how to do it.Ready to get started on your own brand strategy? The Creator Clarity Bundle will teach you all about your vision, mission, and brand values, guide you through uncovering & writing your own, and provide you with hundreds of examples to inspire you along the way. Grab it here: https://shop.blackandwhitestudios.nz/creator-clarity-bundleTimestampsIntroduction: 00:00What is brand strategy: 01:05Brand strategy metaphors: 01:17The three steps of strategy: 02:43Recap: 6:47Wrap up: 7:35Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Aug 2020

9 min 49 sec

Today on the Brand Your Passion Podcast we’re discussing why we even need to think about branding. As creatives with personal brands, it can be tempting to think, “well my brand is just me, I don’t need to do anything about it.” But intentional branding has the power to change everything.  In this episode I give you the 10 reasons why branding is important for creatives.Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistTimestamps Introduction: 00:00Reason #1: 01:14Reason #2: 02:17Reason #3: 03:47Reason #4: 04:53Reason #5: 06:22Reason #6: 07:22 Reason #7: 09:12Reason #8: 10:53Reason #9: 12:46Reason #10: 13:55Recap: 16:28Wrap up: 17:04Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Jul 2020

18 min 52 sec

This week on the Brand Your Passion Podcast, I was joined by Ariel Bissett, a writer and filmmaker based in British Columbia who hosts multiple podcasts, runs an annual readathon called The Reading Rush, and has a YouTube channel with almost 200,000 subscribers, among many other creative endeavours. She has spoken at VidCon, premiered videos at Buffer Festival, was an official Man Booker Prize Vlogger, has appeared in the New York Times, Variety, HuffPost, and Forbes, and has interviewed the likes of Michelle Obama, Bill Gates, and Margaret Atwood.In this episode we talk about following your gut when it comes to your brand, creating authentic content that you love to make, finding a new audience when your brand shifts, and the controversial topic of not having a logo for your brand. We also get an exclusive story about how Ariel chose her brand font in the most hilariously on-brand way possible.Links:Ready to build your own creative business? Take the free stop dreaming, start doing challenge! https://blckwhtstudios.podia.com/stop-dreaming-start-doing-challengeAriel’s Instagram: https://www.instagram.com/arielbissett/Books Unbound Instagram: https://www.instagram.com/books_unbound/The Reading Rush: https://www.instagram.com/thereadingrush/

Jul 2020

44 min 11 sec

Ready to start building your brand today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklistKey TakeawaysYour brand is the perception that people have about you and your business.Branding is the process of informing this perception.A brand strategy is your plan for how you’re going to do just that.Your visual identity is how you present that to the world.TimestampsIntroduction: 0:00What is branding?: 0:55Brand definition: 5:28Branding definition: 6:24Brand strategy definition: 6:49Visual identity definition: 7:15What branding can include: 7:48Wrap up: 9:19Read the accompanying blog post at https://www.blackandwhitestudios.nz/blogTag me on Instagram and let me know you're listening: https://www.instagram.com/blckwhtstudios/

Jul 2020

11 min 16 sec

The Brand Your Passion podcast is here! This is the show that helps you turn the thing you love the most into something that people know and love you for. I’m here to help you brand your passion so that you can grow your creative biz, reach more people with your work, and ultimately lead the creative life that you dream of! In this quick episode, I give you the lowdown on what to expect from the podcast, and who the heck I am! Want to start learning from me today? Download my Ultimate Branding Checklist here: http://bit.ly/ultimatebrandingchecklist. Tag me on Instagram and let me know you have subscribed: https://www.instagram.com/blckwhtstudios/ See you next week!

Jul 2020

4 min 31 sec