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Intended Consequences

By Brian Massey

Intended Consequences is for the marketer. We believe behavioral science can be used to predict the success of marketing campaigns, and we’re going to teach you how. In an age of abundant data and finite resources, this podcast gives you a rare blend of technical insights and marketing vision to help you, the marketer creates campaigns that truly convert.

  1. 1.
    048: What The Data Says About Podcasting | Rob Walch07/22/2020
    40:25
  2. 2.
    047: What The Data Says About Turning Marketing Leads Into Sales | Sammy James07/15/2020
    46:03
  3. 3.
    046: What Data Tells Us About Email | Liz Willits07/08/2020
    43:10
  4. 4.
    045: Why Marketers Struggle and What to Do About It | Erin Collis07/01/2020
    25:55
  5. 5.
    044: Why B2B Marketers Shouldn't Mourn the Death of the Funnel | Carman Pirie06/24/2020
    35:13
  6. 6.
    043: Hard Questions to Ask Your Agency | Lance Loveday06/17/2020
    26:21
  7. 7.
    042: Anyone Can Plug Into Google Analytics | Chris Mercer06/10/2020
    32:58
  8. 8.
    041: Celebration and Behavioral Change: We're so glad you're here! | BJ Fogg06/03/2020
    29:52
  1. 9.
    040: How to AB Test Your Copy | Olivia Ross05/27/2020
    32:00
  2. 10.
    039: How to Know if Your CMO is Lost in the Weeds | Laura Patterson05/20/2020
    39:37
  3. 11.
    038: How to Improve Website Performance as Learned at Google | Lukas Haensch05/13/2020
    31:55
  4. 12.
    037: Two Scientists: The New Way Redesign | Joel Harvey & Brian Massey05/06/2020
    25:13
  5. 13.
    036: Defending Your Design: Fight Opinion with Experimentation | Tom Niemeyer (Part 2)04/22/2020
    21:05
  6. 14.
    035: Performance-based Web Design Can Be Creative Too | Tom Niemeyer (Part 1)04/08/2020
    25:41
  7. 15.
    034: How To Use Persuasion To Build Trust | Calum Coburn03/25/2020
    39:21
  8. 16.
    033: What The Data Says About Turning Marketing Leads Into Sales | Sammy James03/11/2020
    46:03
  9. 17.
    032: What The Data Says About Podcasting | Rob Walch02/26/2020
    40:25
  10. 18.
    031: We Asked a Competitor: When Should Companies Invest in Conversion Rate Optimization? | Jon McDonald02/12/2020
    49:00
  11. 19.
    030: The Cluetrain Manifesto for a New Generation | Tara Hunt (Part 2)01/30/2020
    32:00
  12. 20.
    BONUS: Brian Massey Reads the Cluetrain Manifesto01/22/2020
    16:38
  13. 21.
    029: 'You kids get off my lawn!' And Other Things Old Marketers Say | Tara Hunt (Part 1)01/22/2020
    41:33
  14. 22.
    028: Celebration and Behavioral Change: We're so glad you're here! | BJ Fogg01/08/2020
    29:52
  15. 23.
    027: What Data Tells Us About Email | Liz Willits12/18/2019
    43:10
  16. 24.
    026: How to Know if Your CMO is Lost in the Weeds | Laura Patterson12/04/2019
    39:37
  17. 25.
    025: Bridging the Canyon Between Marketing and Sales | Chris Wallace11/20/2019
    39:29
  18. 26.
    024: Why B2B Marketers Shouldn't Mourn the Death of the Funnel | Carman Pirie11/06/2019
    35:13
  19. 27.
    023: Understanding Marketing Through Time, Expertise, and Interest | Josh Thomas10/30/2019
    34:27
  20. 28.
    022: How to Improve Website Performance as Learned at Google | Lukas Haensch10/09/2019
    31:55
  21. 29.
    021: Mobile CTA Buttons: Best Guidelines for Placement, Copy, and Design | Brian Massey09/25/2019
    19:49
  22. 30.
    020: How to AB Test Your Copy | Olivia Ross09/11/2019
    32:00
  23. 31.
    019: Guest Checkout Examples and Ideas to Grow Ecommerce Sales | Brian Massey08/28/2019
    12:40
  24. 32.
    018: Hard Questions to Ask Your Agency | Lance Loveday08/14/2019
    26:21
  25. 33.
    017: Why Marketers Struggle and What to Do About It | Erin Collis07/31/2019
    25:55
  26. 34.
    016: Building a Culture of Experimentation in a Creative Business | Barbara Cavness07/17/2019
    30:04
  27. 35.
    015: Anyone Can Plug Into Google Analytics | Chris Mercer07/03/2019
    32:58
  28. 36.
    014: Forget Industry Benchmarks - Your Online Competitors Are Now Exposed | Mike Roberts06/19/2019
    27:19
  29. 37.
    013: The Relationship Between Curiosity and Creativity | Dr. Diane Hamilton06/05/2019
    30:01
  30. 38.
    012: The Barriers to a Data-Friendly Business: Turning Your Focus Outward | Tim Ash05/22/2019
    28:14
  31. 39.
    011: Developing a ‘Market-First’ Strategy for Your Website Redesign | Chris Nolan05/08/2019
    26:21
  32. 40.
    010: Website Redesign: Is it Worth It? | David Vogelpohl04/24/2019
    28:09
  33. 41.
    009: Two Scientists: The New Way Redesign | Joel Harvey & Brian Massey04/10/2019
    25:13
  34. 42.
    008: Utilizing VICE Framework to Give Everyone a Seat at the Table | Dan McGaw03/27/2019
    29:56
  35. 43.
    007: Leveraging Agency Relationships | Garrett Mehrguth03/13/2019
    24:32
  36. 44.
    006: Understanding Your Users: Leveraging Tools to Grow Your Website | Andrew Michael02/27/2019
    26:49
  37. 45.
    005: Using Marketing Stacks to Create Stacks of Cash | Lindsay Tjepkema02/20/2019
    31:34
  38. 46.
    004: Why Context Matters | Olcan Sercinoglu02/06/2019
    25:06
  39. 47.
    003: Knowing Your Customer | Valentin Radu01/30/2019
    31:50
  40. 48.
    002: It’s What You Do With Data That Matters | Curtis Morris01/23/2019
    37:51
  41. 49.
    001: The People Behind The Numbers | Evan Hill01/16/2019
    22:06
  42. 50.
    000: Intended Consequences: What's This All About? | Brian Massey01/11/2019
    4:18

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