Marketing Simplified

By Danny Decker

In this podcast, I'm going to show you the exact steps that I used to create a million-dollar business, from scratch, in a competitive industry, in just five years. Learn how to create a marketing system that takes your business to the next level!

  1. 1.
    S1E1 - Because Marketing Shouldn't be a Mystery!
    23:33
  2. 2.
    Action Tip: The Ten-Second Website Test
    4:25
  3. 3.
    5 Minute Friday: Your Marketing is Your Future
    5:03
  4. 4.
    S1E2 - “What’s My Brand and Why Does it Matter?
    29:35
  5. 5.
    Action Tip: How to Get an Outside Perspective on Your Brand Identity
    3:41
  6. 6.
    5 Minute Friday: How Can You Create a “Category of One”?
    5:51
  7. 7.
    S1E3 - How to Sharpen Your Marketing Message
    26:33
  8. 8.
    Action Tip: How to Refine Your Magic Statement
    4:46
  1. 9.
    5 Minute Friday: Speak the Right Language
    4:49
  2. 10.
    S1E4 - Your Market Positioning
    30:16
  3. 11.
    Action Tip: Make Time for Competitor Research
    4:31
  4. 12.
    5 Minute Friday: Do You Need to Narrow Your Niche?
    5:03
  5. 13.
    S1E5 - Your Personal Branding Strategy
    26:38
  6. 14.
    Action Tip: Manufacture Authority with Your Blog
    6:21
  7. 15.
    5 Minute Friday: What’s Your ‘Authority Plan?’
    4:20
  8. 16.
    S1E6 - Pricing Strategy
    25:55
  9. 17.
    Action Tip: Don’t List Your Price on Your Website
    5:38
  10. 18.
    5 Minute Friday: Get Out There!
    4:08
  11. 19.
    S1E7 - Your Communication Strategy
    28:35
  12. 20.
    Action Tip: Your Email Newsletter
    6:42
  13. 21.
    5 Minute Friday: Systems Make it Happen
    7:16
  14. 22.
    S1E8 - Your PR Plan
    27:28
  15. 23.
    Action Tip: Showcase Media Exposure on Your Website
    2:53
  16. 24.
    5 Minute Friday: Make a "Press Plan"
    4:12
  17. 25.
    S1E9 - Living Your Brand
    24:13
  18. 26.
    Action Tip: Use Instagram to Communicate Your Company Culture
    4:17
  19. 27.
    5 Minute Friday: What's Your 'Why?'
    6:38
  20. 28.
    S1E10 - Creating Your Brand Plan
    27:22
  21. 29.
    Action Tip: Put Your Marketing Time in Your Calendar
    3:41
  22. 30.
    5 Minute Friday: Why Your Brand Matters
    5:29
  23. 31.
    How Well Do You Know Your Clients?
    7:58
  24. 32.
    Don't Let Google Turn You Into a Commodity
    8:31
  25. 33.
    Be Careful What You Give Away for Free
    8:01
  26. 34.
    S2E1- Why Referrals Are the Best Way to Grow
    19:58
  27. 35.
    Action Tip: Perfect Your Magic Statement
    3:39
  28. 36.
    5 Minute Friday: You Have to Know Your Marketing Numbers
    6:00
  29. 37.
    S2E2- The Key Ingredients of a Referral
    15:13
  30. 38.
    Action Tip: Audit Your Referral Strategy
    4:42
  31. 39.
    5 Minute Friday: It’s Not Good Enough to Make a Great First Impression
    5:18
  32. 40.
    S2E3 - How to Create Your Referral System
    24:43
  33. 41.
    Action Tip: Make it Easy to Refer to You
    3:59
  34. 42.
    5 Minute Friday: People Want to Make Referrals
    4:37
  35. 43.
    S2E4 - How to Get More Referrals from Non-Clients
    18:40
  36. 44.
    Action Tip: Sharpen Your Networking Strategy
    4:59
  37. 45.
    5 Minute Friday: Provide Value Before You Ask for Anything
    5:18
  38. 46.
    S2E5 - How to Get More Referrals from Clients
    21:09
  39. 47.
    Action Tip: Identify the Best Time to Ask for a Referral
    4:31
  40. 48.
    5 Minute Friday: Manage Expectations Strategically
    6:04
  41. 49.
    Is it Time to Raise Your Prices?
    5:22
  42. 50.
    Build a Brand, Don't be a Commodity
    5:17

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