The SEO SAS Podcast

Sarah McDowell & Hannah Bryce

Whether you think SEO is important or not, you will after this.

SEO SAS (special answering service) is a podcast that delves into individual SEO issues each week.

*** TRAILER ***
Trailer 1 min 40 sec

All Episodes

This week Sarah invites the wonderful Laura Hampton on the show. Laura is the Head of Digital PR at Impression Digital Marketing Agency.  Laura is all about celebrating creative campaigns, impactful strategies and bloody great work (her words). Oh, and in her spare time she enjoys jumping out of planes. This week’s topic is all about tying digital PR more closely with SEO. We cover everything from what is digital PR, why digital PR & SEO are treated as separate methods of marketing and why it's important to bring them together. We also chat about what obstacles get in the way and Laura shares examples of successful campaigns she’s worked on, and much more. The episode starts with Sarah getting to know Laura personally and as a digital marketer - we also find out why giraffes are tall. The episode ends with a feature and there is a tenuous link this week! We know you love them. Enjoy! Where to find Laura: Website: LinkedIn: Twitter: Resources:

Mar 29

49 min 6 sec

Sarah invites Emily Brady to join her on this week’s show. Emily is the Senior Manager of Local SEO Solutions at Milestone Inc, a Marketing and Advertising Agency and Software Provider based in Santa Clara. The episode starts with the important questions such as does Emily prefer mash or roast potatoes, what grosses her out the most and whether or not ice cream is acceptable all year round - controversial right? We then chat about her career, how she got into digital marketing and SEO, and how she ended up being a senior local SEO manager for a marketing agency. This week’s topic is local SEO and whilst managing your business profile(s) on online directories is important (otherwise known as list management), this episode focuses on other important areas that aren’t often thought about eg contact and location pages, schema, core web vitals, the future of local SEO, and more. Of course, an SEO SAS podcast episode isn’t complete without a feature, and this week Sarah and Emily go head to head. Who do you think will win? Listen to find out! Where to find Emily: LinkedIn: ( Twitter: ( 

Mar 22

42 min 57 sec

This week Sarah has the absolute pleasure of chatting with SEO Jo Blogs (Jo Juliana Turnbull) about the importance of soft skills in SEO. Jo is a Growth Marketer at Authoritas, Organiser of two SEO events (Search London & Turn Digi,) and Founder and Online Consultant at SEO Jo Blogs. The episode begins with a quickfire round of questions, followed by Jo giving a brief overview of herself and how she got into the wonderful digital marketing and SEO world.  This week the topic is about the importance of soft skills in SEO, we cover everything from what we mean by soft skills to why they are often overlooked in SEO, plus Jo gives practical tips on how to identify and improve the soft skills you have. We also discuss how to accept things that you can't change about yourself and how important confidence is, which also leads us into discussing the difference between confidence and self-esteem. Of course, there is a feature, this is an SEO SAS podcast episode after all! Sarah quizzes Jo on her general knowledge. Reckon you can beat her score? Only one way to find out... Resources: (Women In Tech SEO) (Turn Digi Event) (Personality Tests) (Effective Listening) (What Great Listeners Do) Where to find Jo: Website: Twitter: LinkedIn:

Mar 8

47 min 21 sec

This week Sarah has the absolute pleasure of chatting to Gemma Fontané about international SEO and keyword research for different languages. Gemma is an SEO freelance consultant & SEO specialist at On Off Marketing, a digital marketing agency. She’s also a Digital Marketing Professor at Cidet Manresa in Barcelona. The episode begins with the usual quickfire round of questions where we learn everything from what Gemma’s preferred superpower would be to her most used app on her phone. Sarah also finds out about her career and how she ended up in digital marketing and SEO. Then it's time to discuss international SEO and doing keyword research in different languages. We cover everything including why it's important, how to do keyword research in another language, what to do when a country has more than one language and how to handle different browsers e.g. Yandex, Bing etc. We also talk about web architecture, general do’s and don’ts when it comes to international SEO and finally, Gemma shares her own and other business's success stories.  There is a tenuous link for this week’s feature and Gemma gets quizzed on her worldly knowledge. Reckon you can do better than her? Only one way to find out… Where to find Gemma: Website: LinkedIn: Twitter:

Mar 1

42 min 37 sec

This week Sarah has the absolute pleasure of chatting with Miracle Inameti-Archibong, who is the Head of SEO at Erudite & Drum Search Awards Judge. The episode kicks of with a quickfire round of questions where we found out the important things about Miracle such as if she can whistle and whether or not she's good at DIY. She also tells Sarah about how she got into the industry and ended up being Head of SEO at Erudite. This week's episode is all about how to maximise your site's crawl efficiency and why it's important in SEO. We start off with the basics and Sarah asks Miracle what website crawl efficiency & crawl budget is, why it's important to SEO and whether it only applies to big websites with a substantial amount of pages. We also discuss what’s the biggest misconception when it comes to website crawl efficiency, ways that you can improve it, website issues that cause effiecny problems and the tools you need to crawl. There is of course a feature and this week there is a tenuous link... as we are talking about crawling, Sarah quizzes Miracle's insect knowledge. Can you do better than her? Only one way to find out... Where to find Miracle: LinkedIn: Twitter: Website:

Feb 22

40 min 8 sec

This week the truly awesome lady that is Jenny Abouobaia, joins Hannah and Sarah to talk about affiliate SEO. Jenny is an SEO Consultant and Mentor, who runs her own agency called Clever Touch Marketing, based in Eygpt. Originally from the UK, Jenny shares her fascinating story of how she got into the industry and ended up starting her own agency in Eygpt. Her agency specialises in affiliate SEO, Jenny explains what this and what's involved, as well as sharing her own experiences, things she has learned along the way, and practical tips for those who want to try this out for themselves. Of course, there is a feature and Jenny and Sarah go head to head to find out who is better at anagrams... who are your bets on? Where to find Jenny LinkedIn: Website:

Feb 15

48 min 46 sec

We are back for season 2 folks and hope you didn't miss us too much... ;) Excuse the 'clickbaity' title but we wanted to come back with an interesting topic to debate to really kick things off and that's why we decided to chat about why keyword rankings aren't all that. Listen to this episode to hear both sides of the argument, first, we discuss what's flawed with tracking rankings and what other metrics should be measured and tracked. However, we also explain why tracking rankings is important and helpful too. So yes, both sides are covered and you will hear both Hannah and Sarah's opinion on the matter. Regular listeners will know that an SEO SAS episode isn't complete without a feature and this week Sarah is the quiz master. Will you do better than Hannah? Only one way to find out!

Feb 8

31 min 3 sec

The one where Sarah and Hannah have a season break after reaching 100 episodes. I know, we can't believe it either. 100 flipping episodes. Don't worry it's just a little break and will be back in February 2021. Thanks for supporting our podcast and listening each week folks. We can't wait to bring you more episodes in 2021.

Jan 4

48 sec

This week Sarah and Hannah are joined by Charlie Williams, who is a SEO & Content Consultant who runs his own consultancy called Chopped Digital. This week the topic is an SEO fundamental - keyword research. Starting with the basics of what it is and why it's important, and then moving onto to discuss how to prioritize keywords, other than search volume what else is important to consider when picking keywords, keyword cannibalization and much, much more. Of course, Charlie is put in the hot seat and asked a round of quickfire questions, where we find what makes him cringe, his most useless skill and what his perfect breakfast would be. This episode was recorded before Christmas, and so the feature is (of course) Christmas themed! Can you do better than Charlie and Hannah? Only one way to find out! Resources: Where to find Charlie: Website: Twitter: LinkedIn:

Dec 2020

47 min 50 sec

Google decided to give the SEO community a wonderful early Christmas present this year and decided to hit us with a core algorithm update on Thursday 3rd December. Thanks Google and a very merry Christmas to you too! ;) Hannah and Sarah discuss what we know about the core update so far, discussing trends, what the SERPs are looking like and who the biggest winners and losers are. They also discuss what is being said within the community, including what SEOs and webmasters have experienced since the update and what SEO tools are noticing from monitoring the situation. If you feel like you may have been hit by the update, don’t fret, as Hannah and Sarah also give actionable advice and tips on what to do after Google has rolled out a core update. Of course there is a feature and this week Hannah and Sarah go head to head! Also, quickfire question rounds are usually saved for guests, however, this week Sarah decides to put Hannah in the hot seat. Resources ( ( (

Dec 2020

25 min 46 sec

Whether you’re just starting in SEO or have been working in the industry for sometime now, you’re bound to have felt some levels of imposter syndrome feelings. This week, Hannah and Sarah discuss why imposter syndrome is common in the SEO industry, giving practical tips and advice on how to deal with these feelings. There’s many factors of working in SEO that can impact people having these feelings, which they discuss using real life examples and their own experiences. Yes, “it depends” is a common answer for many SEO related questions but this is for a good reason and not to do with someone’s capabilities, expertise and skills. Which is discussed in this episode. So if you struggle with these feelings of imposter syndrome, this episode is definitely not one to miss. Also this week’s feature is a corker and Sarah seems to be very good at it...

Dec 2020

38 min 1 sec

Think With Google 2020 Retail Holiday Guide | SEO SAS Podcast This week Sarah and Hannah talk about the ‘Think With Google 2020 Retail Holiday Guide’. This week Sarah and Hannah talk about the ‘Think With Google 2020 Retail Holiday Guide’, discussing a new kind of holiday season and different trends for search in 2020. In this episode they cover Christmas searcher and shopper behaviour, increase in value conscious searchers and shoppers, new/increased online shoppers and user experience, local SEO, new businesses and losses.  This week’s feature is based on an article that ( published about 5 best small businesses to start post-covid. Can you do better than Sarah? Only one way to find out...

Dec 2020

37 min 5 sec

This week Hannah and Sarah invite their fellow colleague Bips (Bipin) Padhiar, SEO Technical Executive at Holland & Barrett to join them on this week’s podcast. The subject this week is ‘Core Web Vitals’ which Google has announced will be launched next year (2021). Tune in to find out what ‘Core Web Vitals’ is, what month it is going to happen, whether it will be part of ranking factors and if so, what elements will make up the signals. We also get into why Google is rolling this new update out, how to see how your website measures up and what you can fix if you don’t. The beginning of the podcast we find out Bips spirit animal, his best plae in the world, favourite room of the house, plus more. We also find out how he got into the wonderful and techie world of SEO. This week has a cracking feature, where Hannah puts Sarah and Bips head to head. Can you beat their score? Only one way to find out...

Nov 2020

43 min 35 sec

This is not only a bonus episode but its gonna be a regular feature too! You lucky devils you! On a regular basis we will invite our good friend Azeem Digital to discuss the latest in SEO. Every bonus episode we will each bring a SEO article to discuss and give our opinions on. Basically just 3 good friends having a good old chat about the latest in the industry. Of course there's still gonna be a feature... it wouldn't be an SEO SAS podcast episode without one. Sarah is always gonna be the quiz master, as each time Hannah and Azeem will go head to head. Azeem Digital's article: ( Sarah's article: Hannah's article: Where to find Azeem Website: Twitter: YouTube:

Nov 2020

54 min 53 sec

This week Sarah and Hannah chat to the wonderful Kostas Petrou, Co Founder of Ascend Digital, who specialises in SEO, Digital PR and Social Media Marketing. It’s time for Kostas to get out his mystic ball, as Hannah and Sarah ask him what he thinks the next 5 years may look like for SEO.  They discuss what has already changed in the last 5 years, what may change going forward, and what will stay the same eg will content and backlinks always play a key role? We also find out how Kostas got into the industry, challenges and success he has seen running his own agency and of course there’s a quick fire round of questions. If Voldemort offered him a hug, would he accept and other questions such as guilty pleasures and what the last problem he solved was? As Kostas’ agency is based in Nottingham, this week’s feature Sarah tests him and Hannah on their Nottingham slang knowledge. Who will be the reigning champion? Where to find Kostas LinkedIn: Twitter: Website:

Nov 2020

50 min 34 sec

This week Sarah chats with Enrico Chiodino, SEO Director at Blue Array SEO with around 11 years experience in the industry, all about philosophy in SEO. In the usual quickfire round of questions, Sarah gets Enrico to do an impression of an animal and we find out what he's missing most in lockdown, any annoying habits plus more. Sarah then asks Enrico about his career and how he got into the wonderful world of SEO, and what a typical day looks like as SEO Director at Blue Array SEO. Sarah and Enrico then move onto discuss the very interesting subject of philosophy in SEO. They cover a lot in a short period of time including why SEO’s do what they do, how AIs are evolving to become more human, if SERPs amplifies bias bubbles, if Google is ethically responsible for the answers it provides, plus so much more. This week’s feature is one of the hosts' favourites, which one? Only one way to find out... Where to find Enrico LinkedIn: Website: YouTube:

Nov 2020

55 min 7 sec

This week Sarah and Hannah chat to the ever so lovely Louise Parker, PR Director at Propellernet, all about agencies, debating the pros and cons of having agency support versus in house and other alternatives. The episode kicks off with a quickfire round of questions, where we learn about Louise’s fear of frogs, when then move onto how she got into the wonderful world of SEO and digital marketing and talk about her awesome TikToks - which are famous in the industry. We then get into debating agency versus in house, starting off with asking Louise if she has worked in both and if so, which she prefers, her bad experiences, and why she believes some agencies get a bad rep plus. We then go through real life cardinal sins of agency to client relationships, and get Louise to score them out of ten, on how bad she thinks they are. We then discuss what are the worst types of clients and why, if it helps them knowing SEO and what makes a good client. The episode finishes with Louise talking about why she thinks they recently won Gymshark as a client. What does she think gave Propellernet the edge? Hannah also asks Louise if she has any questions for the hosts and of course a feature which is Halloween related. Where to find Louise: TikTok: Website: LinkedIn: Twitter:

Nov 2020

55 min 17 sec

This week, Hannah and Sarah have the absolute pleasure of interviewing Ric Rodriguez, Head Of Search at VASHI, Co-Author Of An Amazon Bestseller, Speaker, Head Judge & Mentor. The episode begins with the hosts learning more about Ric with a quickfire round of personal questions, where we learn everything from unpopular opinion to secret talents and unpopular opinions. Questions then move onto finding out about his career, how he became a co-author of an Amazon bestselling book, what he likes most about judging, how he got into the industry and what he loves most about SEO. With it being Halloween, the theme of this episode is SEO horror stories and ghosts of ranking past. Ric discusses what are some of the old SEO techniques that people still do and shares SEO horror stories that he has experienced, what the fix/solution was and what he suggests is best for safeguarding your website from these horrors in the future. Of course this week’s feature is Halloween related. What does Sarah have up her sleeve for Hannah and Ric, only one way to find out... Resources (Mastering In-House SEO (book)) Where to find Ric LinkedIn: Website: Twitter:

Oct 2020

51 min 20 sec

This week Sarah chats with SEO consultant, business owner and fashion influencer, Eleasha Ajadi, all about creating engaging content that converts. The episode begins with the usual quickfire questions round, where we find out everything from what her guilty pleasure is to how many times she snoozes her alarm clock. We then move on to Eleasha telling us how she got into the industry and about her business, Core Consultancy. When it’s time to talk about content, Eleasha explains what is meant by the term and gives her 3 top tips for both engaging and the converting customers. We then get into common mistakes or missed opportunities, what businesses should be measuring and whether UX or the actual content itself is more important. Perhaps we need both? Of course there is a feature and this week it's the good old lie game, where Eleasha tries her best to confuse Sarah. Is she successful? Only one way to find out! Where to find Eleasha Website: LinkedIn: Twitter: Instagram:

Oct 2020

48 min 28 sec

This week Hannah and Sarah interview the lovely Julia Bocchese, SEO and Pinterest Consultant, about the overlap of SEO and Pinterest. Yes you read that right folks. The episode starts with the usual quickfire round where we find out all manner of things about Julia including what superpower she would like to have, favourite smell and if she can name one of the seven dwarfs. She also tells us about herself and how she got into the wonderful world of digital marketing. Julia then discusses how there is an overlap between Pinterest and SEO, including how Pinterest works as a search engine, similarities between strategies, and the similarities and differences between keyword research. We also discuss if Pinterest can help all businesses, what type of content drives traffic, biggest challenges and what you should be tracking to measure success. This week’s feature is the good old lie game, and this week Julia and Hannah go head to head. Who will be this week’s champion? Resources (Julia Travel Blog) (Pinterest Keyword Research Tool) (Uberall) (Pinterest Analytics) (Canva) (Tailwind) Where to find Julia Website: Pinterest: LinkedIn: Twitter:

Oct 2020

37 min 54 sec

This week Sarah and Hannah invite the wonderful and lovely Kristina Azarenko to join them on the podcast.  Kristina is an Ecommerce and technical SEO consultant, speaker, writer and business owner, she also has her own SEO course and newsletter. Where does she find the time? Kristina is invited on the show to discuss how faceted navigation causes duplicate content issues, why this is a SEO problem and what you can do about it. Like every SEO SAS podcast, the episode begins with a quickfire question round where we learn Kristina's guilty pleasure, whether or not she can whistle, what her super power would be and more! She also discusses how she got into this wonderful industry and what its been like being a business owner. Will you do better than Kristina's and Sarah when Hannah’s quizzes them for this week’s feature? There’s only one way to find out... Resources: (Google Search Console) (Marketing Syrup Newsletter) (Kristina’s SEO Course) Where to find Kristina: LinkedIn: (  Twitter: (  Website: ( Search Engine Land: ( SEMrush: ( Women Tech Network: ( 

Oct 2020

45 min 46 sec

This week, Sarah is joined by eCommerce and Conversion Rate Optimisation (CRO) consultant, Luke Carthy. Like every guest, Sarah does a quick fire question round where we find out Luke’s guilty pleasure, the last thing he ate, least favourite algorithm update, whether being organised or attention to detail is better, plus much more. After the quickfire, Luke chats to Sarah about how he got into the industry, how he got into CRO and what he enjoys most. Sarah chats to Luke all about CRO and eCommerce, some of the topics include what it is and why businesses should care, biggest challenges and what to measure. Luke also talks about pet peeves with CRO, super smart CRO tactics he has seen on websites and where to go to learn more about this fascinating subject. This week’s feature is an old favourite… but which one? Only one way to find out! Resources (Mastering In House SEO (Book)) (Room 101 (TV Show)) (Opie Oils) (CXL) (Econsultancy) Where to find Luke Twitter - (  LinkedIn - (  Website - ( 

Sep 2020

43 min 28 sec

BONUS EPISODE! You lucky, lucky people you. Two episodes in one week?!?! The bonus episode is a little bit different... You wouldn't expect anything else right? The wonderful Azeem Digital invited Hannah and Sarah to join him on his podcast called 'Azeem Digital Asks'.  Azeem does such an awesome job with his podcast, and the ladies had so much fun, that we just had to share it with our audience. Taken from Azeem Digital Asks episode show notes: When podcasts collide! In an absolute first for the podcast, I'm joined by TWO guests, the incredible Sarah and Hannah, co-hosts of the wonderful SEO SAS Podcast. We have a great conversation about how they began their podcast, how they feel about becoming co-workers, and they also share some really useful tips that can help you become better marketers. We also get to the bottom of why one of them had their eyebrows done - for a podcast - you read that right. It was an absolute pleasure to record this with two brilliant people who have a lot to share about their past experiences and how it helped them to become who they are today, this episode (I think!) is guaranteed to brighten up your day.  As always, if you enjoyed this, and other episodes - please like, share, rate and subscribe - it really helps! Where to find Azeem Digital (and the podcast of course) Azeem's Twitter: Azeem's Website: Azeem's Instagram: Azeem's Podcast:

Sep 2020

52 min 30 sec

This week, Sarah chats with Head of Digital Marketing at Informa Tech, also digital and tea enthusiast, Martina Simon, about the evolution of on-page & off-page SEO from Panda to BERT. First time hearing about either Panda or BERT? Don't fret as Martina goes into detail about both. First explaining what Google's algorithm update Panda is and how it effected websites and SEO, and then moving onto to discussing how Google uses machine learning (BERT) to better understand the queries people search for in its search engine. Side note... Anyone else think of 'Sesame Street' when talking about BERT? Can't just be us... After covering the basics, Sarah then asks Martina if and how BERT is impacting SEO, what we need to be doing differently as an industry, any disadvantages to BERT and her least favourite algorithm, including why. There is of course a feature and Martina comments that its the best quiz she has been involved with. There's only one way to find out if she is being sarcastic or not... Where to find Martina LinkedIn: Website: Twitter: Resources (The Ten Types of Human Book) (The Great Hack) (The Social Dilemma) (Search Engine Land) (Moz Blog) (Tea Quiz)

Sep 2020

51 min 54 sec

This week, Sarah and Hannah discuss awful SEO advice. Not the kind of thing people will put out there on Twitter. They’re not quite brave enough to publish this stuff usually, but they will say it in meetings, on calls and most annoyingly in front of people who think they know what they’re talking about. Now – massive point here – it’s pretty much guaranteed that no-one knows everything when it comes to SEO, that's impossible. This episode is not trying to make people feel like imposters. Far from it. This is about raising myths and untruths about SEO - for debate.  It’s not until you’ve tried something and seen it work for yourself that you should take anything for gospel. However you should steer clear of some of the bloopers we’re going to share with you. What's this week's feature we hear you ask?! Well its been a while since we've done a tenuous link... and oh boy, you are in for a treat!

Sep 2020

38 min 26 sec

This week Sarah and Hannah discuss where to begin when putting together a robust content plan for your website, that gets you found in search engines and increases website traffic. The episode begins with the hosts discussing life matters such as Hannah working at the weekend (shock horror), Sarah tries to sell her audio editing side hustle and we learn just how much Hannah's husband enjoys cycling (maybe a bit too much). Hannah then does a quick fire with Sarah covering common content debates such as content length, keyword targeting and whether you should write for Google or humans. After the quick fire, it's time to get into where to begin with a content plan, which is of course research. The hosts give listeners loads of ideas of where to look eg Google Analytics, Google Search Console, Google Trends and Exploding Topics. They also discuss how you can use keyword intersects, social media, polls/surveys and reviews to come up with more content ideas. Sarah is the quiz master, and the episode ends with Hannah trying to get into Sarah's mind. 

Sep 2020

37 min 26 sec

This week, Hannah and Sarah pick the brains of Performance Marketing Manager at Ingenuity Digital and International Speaker, Dan Saunders, all about Amazon SEO. The episode begins with a quick fire where we learn whether Dan prefers Pizza Hut or Dominoes, the countryside or city, Beyonce or Jay Z etc. We also find out about his career and how he got into the wonderful world of SEO and marketing. We then get onto the subject of Amazon SEO, discussing everything including why SEOs should care about it, how customer/shopping behaviour has changed, Dan's top tips when optimising for Amazon, the risks involved, how to get started, his success stories plus so much more. The episode ends with Hannah putting Sarah and Dan head to head in this week's feature... who will come out on top? Only one way to find out! Resources (Dan's 'how to rank on Amazon' article) Where to find Dan LinkedIn - ( Articles - ( Twitter - (

Aug 2020

57 min 24 sec

There are many ongoing debates in the SEO world. That's one of the reasons why this is industry is so interesting. One big debate that SEO professionals often discuss is out of Ahrefs and SEMrush, which SEO tool is better? When Sarah was tasked at LikeMind Media to find out whether Ahrefs or SEMrush would be better for their needs, there was a lightbulb moment. Yes, this week, Sarah and Hannah debate which tool is better. Sarah has a weeks trial with both tools, and Hannah quizzes her to see which comes out on top. They also share what they found out about the tools when they asked the SEO community on Twitter, used the audience intelligence platform SparkToro and researched what people said on the platform Trustpilot.  The hosts debate how you pronounce the tools, and Sarah calls out people for pronouncing SEO SAS wrong... jokingly of course! Aside from discussing SEO tools, they also talk about what their spirit animals are, how Hannah is obsessed with sheep and there is of course a feature involving unlikely partnerships. Resources (Ahrefs) (SEMrush) (SparkToro)

Aug 2020

47 min 38 sec

This week, Sarah and Hannah invite technical SEO analyst at DeepCrawl and 'Python Queen', Ruth Everett, to talk about diagnosing technical SEO problems and UX. The episode begins with a quick fire round of personal questions, where the hosts find out that Ruth isn't a big fan of hot drinks (is this even a thing?!) however, is a bit of a cheese fiend. Especially halloumi. They then move on to discussing Ruth's career and how she transitioned from working in email marketing to SEO, and then falling in love with technical SEO. They then get technical and Ruth chats about what is involved with being a technical SEO analyst and how she loves playing detective. Sarah and Hannah take it in turns to ask other questions such as what one technical aspect everyone should be checking on their website and why, tried and tested methods for keeping website errors at bay and how to monitor them, if website performance is down and there's no chat about an algorithm update what would she recommend checking, plus more. They also chat about website and UX, including whether SEO experts are generally good at this and who should own bounce rate issues, the UX or SEO team? where they have to lie to each other. Where to find Ruth Website - ( Twitter - ( LinkedIn - ( DeepCrawl Blog - ( Search Engine Journal Blog - (

Aug 2020

34 min 20 sec

This episode, Sarah & Hannah chat with Azeem Ahmad, Digital Marketing Manager for Staffordshire University, who has over 7 years experience in the industry. In the usual weekly 'quick-fire round' we find out what Azeem is missing most in lockdown and the last book he read. They then go on to discuss his career, what he studied at university, his favourite digital marketing discipline (and why), programmatic marketing and much more. The main topic of this week's show is about the lack of diversity in relation to BAME marketers in the industry and what we can do to fix that. Azeem chats about the survey and two articles he has written on the subject, whilst also sharing his own experiences and how ignorance plays a big part. Azeem is asked about unconscious bias and to recommend the best resources learn more about this topic. Where to find Azeem: Website: ( Twitter: ( Instagram: ( YouTube: ( Podcast: ( Resources (Azeem article one) (Azeem article two) (New Books in African American Studies Podcast) (Why I'm No Longer Talking to White People About Race) (Natives: Race and Class in the Ruins of Empire) (Digital Marketing in an AI World)

Aug 2020

52 min 11 sec

Yes folks, this week is a special episode - it's even got its own fancy name, SEO SAS Unmasked. What is SEO SAS Unmasked? Good question! This episode, tables are turned and the hosts become the interviewees. Previous podcast guest, Jess Peace, Content Strategist from Rise at Seven, interviews Sarah and Hannah. It's called SEO SAS Unmasked, as this week its all about getting to know them. Some questions are related to SEO and their career, whereas others are more about their friendship and them as individuals. And, in true SEO SAS fashion some are completely random. Of course, Jess has a featured planned for the girls, and this episode Hannah and Sarah are tested to see how well they know each other. How well will they do? You'll laugh, you'll cry (in a good heartwarming way) and you may even gasp on occasion... ~ You can find Jess Peace on... Website: ( LinkedIn: ( Twitter: (

Aug 2020

46 min 46 sec

This week, Sarah chats to College Lecturer and Client Success Manager at Searchmetrics, Lisiane Ndong about content, SEO and data. Originally from France, not far from Bordeaux, the podcast starts with them discussing everything from red wine to how lockdown in France compares with the UK and a quick fire round that reveals Lisiane's favourite smell to how she got into the wonderful world of SEO and digital marketing. With 6-years experience in the industry, Lisiane talks to Sarah about her journey to becoming Customer Success Manager at Searchmetrics, from analysis and PPC, moving through various areas of marketing and business ownership. Lisiane was invited onto the podcast to discuss content, SEO and data, but so much more is covered including being creative in SEO, their mutual love for Brighton SEO, Azeem Ahmad and Areej AbuAli, how to use data to create and optimise content, plus much more. Where to find Lisiane Twitter: ( LinkedIn: ( Medium: ( Website: ( Resources Searchmetrics: ( Brighton SEO: ( Fashion Quiz: (

Jul 2020

48 min 37 sec

This week, Sarah chats with SEO specialist, author and speaker Marco Bonomo about Google Jobs. Marco started his SEO career in 2015, during the podcast he talks about how he got into the industry and his transition from freelancer to consultant. He also chats about how he is now working for a London based marketing and advertising agency, MediaCom. Originally from Verona, Italy, Sarah asks Marco about his decision to move to the UK in 2012, and how London compares to his beautiful Italian town and what he misses most. Marco and Sarah also discuss what they miss most during lockdown and whether people are listening more or less to podcasts. When they discuss Google Jobs, a lot is covered including what it is and why businesses should care, whether it poses a threat to traditional job boards, how you can improve rankings, how to check Google is indexing your jobs and common issues, plus much more. Where to find Marco Website: ( LinkedIn: ( Twitter: ( Resources (Search Engine Land Article) (Google For Jobs Help)

Jul 2020

39 min 52 sec

his week, Sarah invites entertainers turned entrepreneurs, Rob & Kennedy who founded ResponseSuite, a survey platform to talk about surveys, emails and SEO. The episode begins with Rob & Kennedy talking about their background/career, interesting facts about themselves and their 'lockdown' hairstyles. Conducting your own research/surveys with the purpose of publishing original content is one way to go about building backlinks for your website. Rob and Kennedy discuss everything you need to know about putting together a successful survey that gets responses including the absolute do's and don'ts, how important personalisation is and whether they are a fan of the progress bar or not. Moving on from research and surveys, the second part of the podcast is about how email can support and amplify your SEO efforts including effective processes for collecting Google reviews to improve your local SEO and how to put together the perfect outreach emails to promote your research to others. This week's feature includes Sarah quizzing the mind reader and hypnotist on their musical theatre knowledge. There's also a very dramatic forfeit for the loser... Where to find Rob and Kennedy: Twitter: ( Facebook Group: ( Rob LinkedIn: ( Kennedy LinkedIn: ( ResponseSuite Website: ( Email Marketing Podcast: ( Resources: (SEO SAS Deal) (Tao Twitter Book) (The One Thing Book)

Jul 2020

1 hr 3 min

This week, Sarah and Hannah chat to Patrick Stox, product adviser, technical SEO and brand advisor at Ahrefs, who also organises multiple SEO events including Raleigh SEO Meetup, Beer and SEO Meetup and Findability Conference. They discuss beer, clean sheets and the hosts find out that Patrick loves musicals, would happily give up his phone and would rather live in a space ship rather than a submarine.  They also find out about his career and how he first started off as a developer, and then his boss asked if he wanted to learn SEO and the rest is history. Patrick was invited on the podcast to talk about pagination after Hannah came across a blog Patrick wrote all about how SEOs are breaking pagination and how to get it right. They discuss everything from how the implementation of rel=prev/next has changed to whether pagination is important and debunking pagination conspiracies to crawl paths and making sure everything is discovered on a website. Of course there is a feature and Patrick technically tries to cheat, but quizmaster Sarah is having none of it. Where to find Patrick Website - ( Twitter - ( LinkedIn - ( Ahrefs Contributor - ( Search Engine Land Contributor - ( Marketing Land Contributor - ( Resources (Pagination blog)

Jul 2020

36 min 18 sec

This week, Sarah interviews founder of Bednar Communications and digital PR specialist, Hana Bednarova. The episode starts with Sarah asking Hana about how she got into digital PR and what she did before founding her digital PR agency. Sarah also asks our guest for a fun fact about herself, and Hana definitely does not disappoint... I don't think you'll expect what she reveals. This week's topic is all about outreach emails for digital PR. They discuss why email is often the go to communication method when it comes to the press and how it used to be done, back in the day! They also talk about best practice for outreach emails such as how to write the perfect subject line that grabs attention and what you should include in the actual email itself. Obviously including what not to do too. During the episode, Hana highlights the fact that many news sites have accessible media packs which are an invaluable asset, as you can use them to better understand their target audience, which helps you to pitch better. So much more is covered too, including other channels to use to support your email efforts, how to speed up the process, if there's a best time of day and the best and worst PR campaigns Hana has seen. For this week's feature, Hana gets quizzed on her Sex and the City knowledge. How well will you do compared with Hana, only one way to find out... Where you can find Simon: Website - ( LinkedIn - ( Twitter - ( Resources (Netflix Lockdown Campaign)

Jun 2020

50 min 43 sec

This week, Sarah interviews author and CEO of the UK's largest SEO agency, Simon Schnieders. The episode starts with quick fire questions where we learn that Simon is very much into his food and crocs are only allowed if white sport socks are involved. We talk about his varied career and how he went from heading up SEO at well-known organisations such as Yell, Daily Mail and Zoopla, to starting what is now the UK's largest SEO agency, Blue Array. They also discuss the lesser known/used SEO technique of 'moating' and how having a creative background is beneficial in the industry. And then, of course, they talk about the book he compiled and published, 'Mastering In-House SEO', which shares 'bleeding edge strategies and tactics from leading in-house SEO experts'. Discussing how the book came about, their love and respect for technical SEO specialist Areej AbuAli, what people will get from reading the book, plus so much more! Where you can find Simon: Website - ( LinkedIn - ( Twitter - ( Resources (Mastering In-House SEO book) (Blue Array Academy ) (Pre-Suasion: A Revolutionary Way to Influence and Persuade) (Samaritans)

Jun 2020

55 min 34 sec

In this week's episode, Sarah and Hannah discuss why it's important to get SEO involved before designing a website, rather than it being an after thought. Sarah and Hannah share their own experiences and thoughts on the matter, but also reach out to the SEO community on Twitter to get their input on the subject too. Thanks to everyone who got involved: (Natalie of The Typeface Group) (Dan Rice) (Luke Davis SEO) (Daragh Nener-Lally – SEO) (Becky Reflect) (Jacob Stoops) Resources (Black Lives Matter - Ways To Help) (ahrefs - Top 100 Most Visited Websites 2020)

Jun 2020

48 min 18 sec

James is a veteran in the SEO industry, combining his love for writing and creativity with the technical side of SEO. Because of his experience and skills through his expansive career, he is now an independent recruiter in the SEO industry. In this episode, you will hear about: The mistakes James has made with recruiting The traits that a person needs to be good at SEO If you have to be technical and geeky to be successful in the space The balance between creativity and technical wizardry Self-taught versus mentored SEO specialists  ~ About James Congdon: With almost five years of experience to draw from, James is a highly creative, driven and forward thinking individual who is bursting with both ideas and top-tier media contacts that he regularly leverages to secure coverage and subsequent links from the very pinnacle of media. He has worked with companies ranging from small start-ups to larger scale ecommerce companies – and a wide selection of some of the world’s largest SEO and content agencies. A firm advocate of online PR and content marketing for link acquisition and a solid track-record of securing top-tier coverage. He also has experience with planning and implementing fully integrated marketing campaigns and creative content pieces that have delivered an ROI for multiple channels – with the ultimate aim of increasing organic search visibility. ~ You can find James Congdon on... Website: ( LinkedIn: ( Twitter: ( Blog: ( With Frontier: (

Jun 2020

43 min 36 sec

Join Sarah McDowell and Hannah Bryce (The SEO SAS Podcast) with Hamlet Batista (RankSense) as they talk about SEO automation. Hamlet shares his take on what tasks in SEO should be automated, the skills needed to get to be able to do it, and easy ways to get into programming. They get into the essence of learning, focusing on the business' message rather than keyword rankings, and SEO's future with regards to automation. Hamlet also shares how RankSense can help speed up SEO results from six months to six weeks! By the end of this episode, you will learn the value of making your work efficient, the significance of having varied skills, and form an appreciation (or fear) of pythons! ~ About Hamlet Batista: Hamlet’s story begins to the south: he was born and lived until 2010 in the beautiful tropical island of the Dominican Republic. Prior to gaining US Citizenship, he was a US Genius Visa holder - Alien of Extraordinary Ability (Search Engine Optimisation). He is the inventor of the agile SEO platform, RankSense. SEO is a very valuable marketing channel, but it typically takes 6 months, and a lot of guesswork to see results. Hamlet and RankSense's mission is to accelerate SEO results to 6 weeks using artificial intelligence and automation. Prior to founding RankSense Inc, Hamlet co-invented Altruik’s Page Priority®, an enterprise-level SEO software product that pioneered automated resolution of site architecture issues. On average, clients experienced a double-digit increase in sales year over year from organic search and a patent was filed for this invention. Hamlet also created the patented software RankSense®, an SEO product focused on simplifying SEO for small businesses, which earned WebHost Magazine’s prestigious Editor’s Choice Award in December 2008. Additionally, Hamlet served as the technical review editor for the first and second editions of the book “The Art of SEO” published by O’Reilly Media, which was named as one of the best SEO books of 2009 by SearchEngineLand, and is a Search Engine Marketing award-winning blogger and conference speaker. Other achievements include the launch of a highly successful Affiliate Marketing Network in the competitive Online Pharmaceutical vertical which resulted in first page rankings for competitive pharmaceutical product keywords on Google and abundant affiliate commissions. ~ You can find Hamlet Batista on... Website: ( LinkedIn: ( Twitter: ( Search Engine Journal Profile: ( Microsoft Trends To Define The Next Decade: ( RankSense Facebook: ( RankSense Twitter: (

Jun 2020

41 min 39 sec

Join Sarah and Hannah with the amazing Aleyda Solis (Orainti) as they chat about her passion for SEO. She also talks about the things she loved about SEO, recalling her time with building and optimising websites, and expressing her passion for helping clients. They also get into bad SEO tips, including a poor understanding of Google SEO guidelines and the importance of educating yourself. Aleyda also gives her take on the future of SEO, visual searches, and the rise of the conversational approach of search engines. By the end of this episode, you will learn the importance of being yourself and having fun from time to time. There’s a lot to unpack, so stay tuned!  About Aleyda: Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specializsd, boutique SEO consultancy-, blogger (Search Engine Land, Search Engine Journal and Moz), speaker (with more than 100 conferences in 20 countries in English and Spanish) and author (of "SEO, Las Claves Esenciales"). Awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow in 2015, in Entrepreneur as one of the 50 online marketing influencers to follow in 2016 and in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, Aleyda has also been interviewed in publications such as The Huffington Post.  From helping world renowned brands like Eastpak or Under Armour to startups like The Hungry House and Zillow, working in competitive SEO industries, to multilingual environments or Web migrations: Aleyda has not only developed a deep SEO know-how, but also diverse experience that she uses to help succeed her clients in challenging scenarios. ~ You can find Aleyda Solis on... Website: ( LinkedIn: ( Twitter: ( Facebook: ( YouTube: (

May 2020

46 min 40 sec

Disclaimer - this episode was meant to go out earlier which is why some of the content may seem in a weird order eg congratulating Hannah about her new role even though we have spoken about her role at Holland & Barrett on previous episodes. Google Search Console is amazing, so amazing that we have dedicated a whole episode, talking about everything that you can do with this free (yes, free) tool. We give a brief overview of why you should set yourself up and then go through every feature and why each one matters when it comes to SEO. This week's feature is easy for everyone to join in with, as Hannah quizzes Sarah on her mobile phone knowledge Resources (Search Engine Land article on Google Discover) (Google Search Console) (Hannah Rampton Tools) (Feature Source)

May 2020

44 min 8 sec

This week, we chat with the ever so lovely Beth Nunnington, PR Director at Journey Further, about how Google is getting more intelligent and so should your PR. We also cover a variety of topics including working from home to biscuit preferences, Google use of machine learning in their algorithm to PR metrics and how its not just about link building to grabbing journalists attention. Phew! Told you there was a variety of different topics. Of course, like every week, there is a feature. Question is though, will you do better than Sarah and Beth? Resources (How to create a performance driven media list (video)) (Journey Further podcast) ~ You can find Beth Nunnington on... Website: ( LinkedIn: ( Twitter: ( YouTube: (

May 2020

40 min 11 sec

In this week’s episode we share a comprehensive review of Rand Fishkin’s brand new tool SparkToro. We go through feature by feature and review our most and least favourite Rand himself!  Of course we asked him some questions while we were chatting to him. Listen to Rand talk about what the inspiration behind SparkToro was, why just focusing on ‘intent’ isn’t enough and what Rand thinks he would be doing if the internet didn’t exist. Oh and you didn’t think Rand would get away without being quizzed in the feature did you? No-one is safe and Rand even joins in with the forfeit. Resources (SparkToro) (Wistia) (ProfitWell) (Pocket) You can find Rand Fishkin on... Website: ( LinkedIn: ( Twitter: ( YouTube: (

May 2020

1 hr 32 min

Think you need a large budget or unlimited resources to launch a successful digital PR link building campaign, think again! This week, Sarah chats to the super wonderful Jasmine Granton, Digital PR Consultant at Aira Digital, about how you can get links and digital PR coverage on a budget. They also cover newsjacking, when to bin a failing campaign, when to revamp a failing campaign, common reasons why campaign fails, favourite PR campaigns, examples of bad PR campaigns etc. Also, if you are a fan of the US TV show Friends, then this weeks feature is for you. See if you can beat Jasmine, word of warning, there is a forfeit... Resources (Digital PR Campaign examples) (Content Curate) (Pornhub's Dirtiest Beach Campaign) (Brewdog's Pink Beer For Girls Campaign) (People Per Hour & Girl Boss) (Infogram) ~ You can find Jasmine Granton on... Website: ( LinkedIn: ( Twitter: (

Apr 2020

55 min 14 sec

This week Hannah and Sarah have the delight of interviewing the wonderful Areej AbuAli. Areej is the SEO Manager at Zoopla, founded and runs the 'Women in Tech SEO' community (which btw has over 900 members), and is also an experienced, international speaker. We cover a lot of different topics including (but not limited to) technical SEO, being a speaker at MozCon, dealing with imposter syndrome, the 'Women in Tech SEO' community and somehow we even get on to the subject of Ellen DeGeneres. Oh yes! No one is safe from the weekly feature, and Hannah manages to find a tenuous link to quiz Areej and Sarah on their beetle knowledge... Resources (Women in Tech SEO Twitter) (Women in Tech SEO slack) ~ You can find Areej AbuAli on... Website: ( LinkedIn: ( Twitter: ( Facebook: (

Apr 2020

47 min 7 sec

This week the girls discuss why homepage SEO is important and how to it. There's a lot that we could have discussed but they decided to focus on the following three areas: Have users ended up in the right place? Is the website/webpage right for the user? Are there reasons for users to stay? Whether your website looks good and why this is important too. Can you beat Sarah, in this episode's feature? Can you figure out which websites are fake and which are real? Resources (Weird websites you have to visit)

Apr 2020

36 min 46 sec

his week Sarah chats with Andy Allen, cofounder of Hike SEO (a personalised step-by-step SEO instruction platform), about common SEO mistakes made by SMEs. They discuss mistakes made when picking keywords, not having dedicated pages for important products/services, cannibalisation, keyword research mistakes, not tying in the customer journey, issues with content/blogs etc. Also touching on whether SMEs can realistically compete in competitive markets and SEO myths that are often believed to be true. Seeing as Andy's tool is called Hike SEO, the feature this week is linked to mountains, as you hike mountains. Smart right? See if you can beat Andy... Resources (Answer The Public) (Also Asked) (Keywords Everywhere) (Hike SEO for startups Facebook group) (Hike SEO for agencies Facebook group) ~ You can find Andy Allen on... Website: ( LinkedIn: ( Twitter: ( YouTube: (

Mar 2020

50 min 43 sec

This week Sarah and Hannah discuss getting the most out of Google by using Google search operators.  Google search operators (also known as advanced operators) are special characters and commands that enhance the capabilities of regular searches. How magical! Search operators can be used for everything from content research to identifying technical SEO issues such as indexing problems. The ladies go through each commands and give examples on how they could be useful.  Play along with with this week's feature and see if you can beat Sarah (it won't be hard... haha) Resources (Search Engine Land article) 

Mar 2020

35 min 56 sec

In this episode, Sarah picks the wonderful brains of Thierry Ngutegure, Data and Insights Manager at creative SEO agency, Rise at Seven. We chat about what his job role entails, his interest in people and behaviour, what data businesses have at their fingertips and what to do with it, what data can avoid/prevent, how data is only as good as the collector itself etc. Basically what data people and businesses should give a sh!t about... This week's feature entails Sarah and Thierry quizzing each others knowledge about Sheffield and Loughborough. Its a lot more riveting than it sounds, promise! Resources (Google Trends) ~ You can find Thierry Ngutegure on... Website: ( LinkedIn: ( Twitter: (

Mar 2020

49 min 55 sec