MFG OutLoud

By Allison DeFord

The podcast that tees up courageous sales and marketing conversations for today's manufacturers who want to GET REAL — expertise, exchange, and exposure in just 30 minutes a week. Hosted by Ray Ziganto (Manufacturing Unicorn at Linara International) and Allison DeFord (Trailblazer at Felt Marketing). Support this podcast: https://anchor.fm/mfgoutloud/support

  1. 1.
    Episode #41 – When ‘The Girls’ Take Over the Family Business
    32:00
  2. 2.
    Episode #40 – Product Launches Your CEO Loves and Competitors Fear
    34:23
  3. 3.
    Episode #39 – Rebranding and Cutting Through the Noise
    29:45
  4. 4.
    Episode #38 – The Path to Global Markets
    33:25
  5. 5.
    Episode #37 – Cyber Security For Every Manufacturer
    28:18
  6. 6.
    Episode #36 – Manufacturing at the Speed of Blockchain
    29:07
  7. 7.
    Episode #35 – Creating the Connected Growth Engine Tool (Part 2)
    19:24
  8. 8.
    Episode #34 – Creating the Connected Growth Engine Tool (Part 1)
    27:08
  1. 9.
    Episode #33 – She Believed She Could, So She Did
    46:45
  2. 10.
    Episode #32 – The Race to Manufacturing 4.0
    29:49
  3. 11.
    Episode #31 – Manufacturing Marketing: Creating a Digital Twin
    33:49
  4. 12.
    Episode #30 – The Engineer Who Embraced Sales & Marketing
    31:31
  5. 13.
    Episode #29 – Millennial Manufacturing Revolution
    23:55
  6. 14.
    Episode #28 – Changing Perceptions in Manufacturing
    30:17
  7. 15.
    Episode #26 – Up-Skilling Your Sales Team
    34:57
  8. 16.
    Episode #27 – From Intern to CEO
    41:34
  9. 17.
    Part 4 - Sales & Marketing Game Changers
    1:01:23
  10. 18.
    Part 3 - Sales & Marketing Game Changers
    1:03:45
  11. 19.
    Special Episode: Sales and Marketing Game Changers Part 2 - Leveraging Data to Stop Selling Naked
    54:19
  12. 20.
    Sales & Manufacturing Game Changers - PART 1: Marketing That's Seen, Heard and Felt
    1:02:06
  13. 21.
    Episode #25 – Bridging the Manufacturing Skills Gap
    34:33
  14. 22.
    Episode #24 – The Good, the Bad, and the Ugly of Channel Marketing Programs
    29:31
  15. 23.
    Episode #23 – Manufacturing Underdog Leads the Pack
    42:45
  16. 24.
    Episode #22 – SteamChain: Machinery as a Service
    44:33
  17. 25.
    Episode #21 – Execution Mastery: The Full Monte
    32:55
  18. 26.
    Episode #20 – Calibrate Your Relationship GPS
    38:42
  19. 27.
    Episode #19 – E-Commerce for Manufacturers? Yes way!
    34:24
  20. 28.
    Episode #18 – Show Me the Money
    30:58
  21. 29.
    Episode #17 – Selling Naked
    29:21
  22. 30.
    Episode #16 – MFG Happy Hour: Harnessing Smart Manufacturing
    29:41
  23. 31.
    Episode #15 – Growing Building Materials Sales Now
    37:04
  24. 32.
    Episode #14 – Leading Your Team in the New Normal
    27:01
  25. 33.
    Episode #13 – Building the New Normal NOW: 7 Actions for Success
    26:18
  26. 34.
    Episode #12 – The David and Goliath Moment for Manufacturers
    32:50
  27. 35.
    Episode #11 – Creating a New Value Curve While Flattening the Curve
    33:16
  28. 36.
    Episode #10 – 7 Actions That Speak Louder Than Words
    24:28
  29. 37.
    Episode #9 – Crisis Whack-a-Mole: It’s OK Not To Be OK
    24:25
  30. 38.
    Episode #8 – Coronavirus Pandemic: Adapting to a New Normal
    40:30
  31. 39.
    Episode #7 – Shake off the Features and Benefits Hangover and Make Sales Easier
    20:49
  32. 40.
    Episode #6 – Social Media for Manufacturers
    26:48
  33. 41.
    Episode #5 – Love, Manufacturing Style
    37:19
  34. 42.
    Episode #4 – The Family Business: Helping you or holding you back?
    32:45
  35. 43.
    Episode #3 – Culture: The seven little letters that can make or break your business
    27:08
  36. 44.
    Episode #2 – Reigniting the Spark of Your Brand
    30:28
  37. 45.
    Episode #1 – Positioning: It’s Not a Difference if Everyone is Saying It
    31:46

Listen to MFG OutLoud now.

Listen to MFG OutLoud in full in the Spotify app