In The Loop

Andrew Travers

In The Loop are a series of business or personal development podcasts for and by Zurich Networking Group members showcasing their work, knowledge or company activities. The group has a diverse composition of Swiss and non-Swiss members. We come together to keep you in the loop on trends, business and personal career or development topics. The podcast will be provided every two weeks and include members or simple informational episodes to help solopreneurs and small business owners with their marketing, sales and other activities. Hosted by Andrew Travers, Zurich Networking Group Founder.

All Episodes

#007 - In this podcast Michael and Andrew will discuss Anxiety, its issues and Michael offers his advice as a coach together with references to resources listed below. Questions covered include: 00:00 Start and welcome00:58 Introduction to anxiety question response by Michael on the background to the issue. 04:04 Coping with anxiety - Michael goes into more detail06:33 Symptoms and causes and potential hypnotic state affecting some anxiety sufferers08:06 Seeing the issue as a challenge to learn more about ourselves and be self-aware 09:17 Tip 1 - Self awareness and reflection exercise  and Tip 2 conscious breathing 13:38 Tip 3 -  tension release exercises (TRE) which can be done at home or in small rooms with ease by most people no matter their age nor body shape. 15:59 Many will not act on self-help, how does a professional coach help? 19:39 How do you work with clients and what should they expect? Important Website Links:Tension & Trauma Releasing Exercises Official Coaches List Tension and Trauma Releasing Exercises Video For show notes and Michael`s contact information:Please visit the Zurich Networking Group website to read the page containing the podcast, show notes and speaker bioWe hope you enjoy our seventh episode as we have a good introductory conversation on anxiety and highlight some tips to help you to understand the problem and help yourself. Would you like more of this content or similar owner business podcast content? If so, why not hit the subscribe button NOW!Join us in our journey as we share more local Zurich business owner stories or knowledge shares. Support the show (https://www.buymeacoffee.com/travers)

Jan 17

22 min 24 sec

In this first podcast series, today you will learn more about Maria Ryder and her decision together with her husband to start a new business in Switzerland, to relocate and more.  Having both been in the meetings, events and conference organising industry for over 15 years, it was a logical move to start again when they arrived in Switzerland.Maria in this episode explains what her past experience has taught her, how her obvious passion for events and making memories will help her and the team to be successful as they work through their first year of trading in Switzerland. Maria takes time out during the podcast to share insight and advice, she reiterates the importance of planning, flexibility and how sustainability makes an event even more experientialQuestions covered include:01:04 - Maria talks about her passion for event organisation and management02:13 - The secret for organising a  successful and memorable event 04:07 - The importance of flexibility05:29 - Managing multiple event demands and suppliers professionally08:05 - Past experience and its importance today for launching in Switzerland10:40 - Making the best situation possible out of the COVID-19 pandemic 13:30 - Hybrid event solutions during COVID-19 15:10 - The importance of supporting local suppliers and relationships16:35 - Advice for someone organising their first event 18:00 - Experiential events and the future For show notes and Maria`s contact information:Link to our group website - www.zurichnetworkinggroup.com full podcast show notes, speaker bio and contact informationWe hope you enjoyed this local business founder episode and PLEASE remember to let us know if you would like a specific topic or industry covered in a future episode. You would help us to deliver content you want to listen to and to be relevant to our new audience. If you do get 5 minutes, why not take a look at our group resources and find out more about the people who are sharing their knowledge and their businesses.Support the show (https://www.buymeacoffee.com/travers)

Nov 2020

21 min 59 sec

In this first podcast series you will gain an overview of the SOSTAC planning model and its use in developing a business strategy. SOSTAC provides a structure and blueprint to support and guide organisations to achieve objectives and meet strategic imperatives. Some of the key elements discussed in the podcast include using the familiar SWOT analysis to capture information from a Situation analysis, setting Objectives using the SMART format and using the TOWS matrix to establish a Strategy. Information is also given on the operational part of the planning model which involves the Tactics (plans and programmes), Action (orchestration and timing) and Control (KPIs from objectives and ROI).Questions covered include: 00:34 - Short overview of content relating to SOSTAC model00:51 - Why would a company need SOSTAC?01:21 - What are the key considerations of using the SOSTAC model03:50 - Situation analysis as a component of SOSTAC04:40 - Product overview component of SOSTAC07:12 - Importance of Smart Objectives in SOSTAC07:57 - Second S of SOSTAC - Strategy 10:25 - Tactics applied in SOSTAC explained11:25 - Importance of Actions in SOSTAC12:47 - Controls the last pillar of the SOSTAC model14:04 - Advice from Dev as a key take-away when using the SOSTAC model15:02 - Future marketing tips and tricks episodes confirmationResource links mentioned in the podcast: www.sostac.orgWriting Smart Goals Link to Zurich Networking  Group website page: Episode 5 - SOSTAC Strategic Marketing Model IntroductionWe hope you enjoy our first strategic marketing episode and PLEASE remember to let us know if you would like a specific topic or industry covered as a case study in a future episode. You would help us to deliver content you want to listen to and to be relevant to our new audience. If you do get 5 minutes, why not take a look at our group resources on our website and find out more about the people in Switzerland who are sharing their knowledge and their businesses.Support the show (https://www.buymeacoffee.com/travers)

Jun 2020

15 min 40 sec

#004 – In this podcast Andrew and Rasmus will discuss how Blockchain is applied by the Pharma industry.Rasmus touches upon how pharma seeks to use Blockchain and its status of adoption.One example, Mediledger and its use of Ethereum for a successful solution of the problem of returning unwanted drugs back to the distributor by pharmacies will be highlighted.  The show notes below include points of reference for listeners who will learn a little about the benefits of drug track and trace. An important topic to the FDA and EU who seek to save millions of dollars or euros in labour cost savings arising from improved drug and supply chain management. . Questions covered include: 01:10 - Healthcare and Pharma - Differences explained01:58 - Parties to Blockchain triangle - Consumer, Pharma and Government02:30 - Does Pharma need Blockchain - Is it relevant?03:08 - FDA or government influence upon Pharma04:00 - Relevance of Blockchain for Pharma05:50 - Blockchain validations for trials and vaccines 08:15 - Real life situation - The safe return of drugs11:27 - Mediledger and Patient Data Electronic Records14:00 - The Pharma Clinical Supply Chain Working Group 16:34 - Alliance effectiveness - IBM and Ethereum 17:41 - Collaborative or independent initiatives for Blockchain adoption18:48 - Foodtrust Comparison - vaccines and supply chain19:51 - What is holding Pharma back from embracing Blockchain?22:00 - Rasmus shares his perspective on the future of Pharma and BlockchainFor show notes and Rasmus`s contact information:Link to our group website - www.zurichnetworkinggroup.com full podcast show notes, speaker bio and contact informationContent Reference / Useful Links:HBR.org - Why Big Pharma Is Betting on BlockchainFDA - Food and Drug Supply Act - 2013EU - Falsified Medicines Legislation and Directives The MediLedger Network - A Decentralised Network for the Pharmaceutical IndustryWe hope you enjoy our second Blockchain episode and PLEASE remember to let us know if you would like a specific topic or industry covered in a future episode. You would help us to deliver content you want to listen to and to be relevant to our new audience. If you do get 5 minutes, why not take a look at our group resources and find out more about the people who are sharing their knowledge and their businesses.Support the show (https://www.buymeacoffee.com/travers)

Jun 2020

24 min 30 sec

#003 - In this podcast Andrew explains how the LinkedIn algorithm can be best used by Solopreneurs and small business owners have little time to maximise their marketing time with and on LinkedIn. LinkedIn is one of the best B2B marketing tools for a solopreneur or small business owner.Unfortunately, you may like me get caught up in the LinkedIn algorithm issues and only when I understood it more a few years ago did things improve. Tips will be shared about LinkedIn groups, repurposing posts and other time saving tips. In understanding the LinkedIn algorithm you will:1. Improve the number of followers you will get2. Focus on your niche or sector and then be seen on a frequent basis 3. Add leads to your sales pipeline which we hope results in good profitable business for you.  The questions and topics in this episode I will cover include:  00.49 - What is the LinkedIn landscape solopreneur or small business owner benefit02:31 - My 10 day daily LinkedIn experience share using Canva as main tool 03:07 - Why you need to be careful using automated LinkedIn social media posting05:19 - How does the LinkedIn algorithm work? 05:56 - LinkedIn Algorithm post filter stage 1 - Content Check - Is it safe? 06:16 - LinkedIn Algorithm post filter stage 2 - User flagging07:19 - Algorithm monitoring of Report this post and Hide this post user flags08:18 - LinkedIn Algorithm post filter 3 -  Universal Content Filtering 09:19 - LinkedIn algorithm post filter 4 - Human Editors - check your post 11:16 - Aligning to the LinkedIn algorithm to make it work for you 12:11 - Why you should make your LinkedIn posts mobile friendly and other tips14:54 - How you can make the LinkedIn algorithm work for you17:37 - Understanding the LinkedIn algorithm to grow your LinkedIn network20:21 - Your LinkedIn company page, the algorithm, your posts and followersShow notes :Link to Zurich Networking group website - www.zurichnetworkinggroup.com with podcast show notes, speaker bio.Content Reference / Useful Links (No affiliation):LinkedIn LinkedIn Blog - WebsiteSocial Content Publishing:Canva - Images - Post Design - Free or low subscription per month Zoho Social - low subscription required as clientLoomly - posting - initial free period then a subscriptionWe hope you enjoyed our first LinkedIn podcast and the third "In the Loop" episode.   Should you want to know more about LinkedIn and other small business or solopreneur business topics, why not hit the subscribe or rss feed button and join us in our journey. Support the show (https://www.buymeacoffee.com/travers)

May 2020

27 min 36 sec

#002 - In this podcast Michael and Andrew will discuss what The Emotion Code is and its benefits for those new to this method and its benefits in an easy to understand way. We also try to highlight some benefits and use of The Emotion Code by some of Michael`s clients just in case it may help you.  Questions covered include: 01:00 What possible problems are being experienced, you encountering that people are worried about? 02:41 What’s a possible solution for people? How have you been helping people or clients?03:51 Can you explain more in detail about the The Emotion Code?06:00 How do you know you have a problem and are not in balance? 08:02 What made you chose this method? 09:39 What sort of principles is it based on?10:52 How do you see this method sitting alongside traditional medicine?12:05 How do you work with clients and what should they expect? For show notes and Michael`s contact information:Link to Zurich Networking Group website to read the page containing the podcast, show notes and speaker bioWe hope you enjoy our second episode as we have a good introductory conversation on the The Emotion Code coaching method. Why not hit the subscribe button?Join us in our journey as we share more local Zurich business stories or learn from the people who are willing to share their knowledge with us. Support the show (https://www.buymeacoffee.com/travers)

May 2020

16 min 49 sec

#001 - In this podcast Andrew and Rasmus will discuss what Blockchain is in a non technical way, to understand the history of it, what it can do and why this is important for the future.Questions covered include: 01:17 - Why is Blockchain important?01:47 - What is Blockchain and what is the power of it?03:02 - When you say Token – what do you mean?04:05 - How and where do we see Blockchain being used?05:00 - How many corporates use Blockchain today, is it just for the banks or insurance companies?07:55 - Blockchain seems to be dependent upon trust, are humans ready for this this level of trust? 12:31 - What are the latest developments on Blockchain that we should be aware of?16:53 - How does the technology interface and what is an atomic swap?For show notes and Rasmus`s contact information:Link to our group website - www.zurichnetworkinggroup.com full podcast show notes, speaker bio and contact information Content Reference / Useful Links: Gartner link: https://www.gartner.com/smarterwithgartner/the-reality-of-blockchain/EU perspectives and resources on blockchain (see the different papers in non technical wording): https://www.eublockchainforum.eu/reportsWe hope you enjoy our first episode as we have a good introductory conversation on the topic of Blockchain. For more on Blockchain and other business topics, why not hit the subscribe or rss feed button and join us in our journey of sharing more local Zurich business stories or learn from the people who are willing to share their knowledge with us. Support the show (https://www.buymeacoffee.com/travers)

May 2020

20 min 54 sec