The Real P3

Casey L. Bradley

This podcast is dedicated to all the real pork producers around the world. In each episode we will be talking with producers from all over the world about their production systems, their problems and solutions, and just general "Shop Talk" for the swine industry.

All Episodes

In this episode, we visit August Offenber with "Sun Pork" or Zon Varken in the Netherlands. August grew up on a swine farm and has worked in the animal feed industry for most of his career. As a producer and professional in the industry he was concerned with the constant negative press swine operations were receiving. So with his partners, they set out to change this stigma that created a production system that tackled animal welfare, environmental, and human food waste concerns in their pilot farm. The first operation is a success and through the retailer, commitments will be expanding his operations. Learn more about their unique perspectives on raising pork and how they have changed a negative image into a positive image for swine producers in The Netherlands.

Dec 6

28 min 43 sec

In this episode, we meet with Francisco Tascon from Colombia – a veterinarian, pig producer, CEO of The Colombian Swine Association, and software manager for AgroVision. Francisco helps farmers make informed decisions using KPIs (Key Performance Indicators). We focus on measuring KPIs, why they are important for profitability and sustainability, as well as the long-term consequences your decisions may have. Francisco turns the tables and asks Dr. Casey how and why farms are using data in the US – is it effective?

Nov 26

1 hr 1 min

In this episode, you hear from Dr. Casey Bradley in a solo recording discussing her key take-a-ways from the International Conference on Pig Survivability. She will discuss mortality issues, biosecurity, correlation versus causation, the people problem, and the next steps to a solution. She will also highlight the grant that funded this project and conference and if you want to learn more visit their website:

Nov 17

29 min 48 sec

In this episode, David Henman, a swine nutritionist from Australia discusses important aspects of an integrated production system. The focus is on change: How the Australian system may change in the near future due to an amalgamation with the US and Brazil; How to manage enteric diseases with feed and reducing antibiotic use; How genetic selection for increased disease resistance affects other production criteria; How to manipulate sow diets – or not to; How COVID has affected the Australian market, genetic selection, and overall production. This episode reaches into multiple important aspects of pork production, its challenges, and their solutions, and how the future is changing.

Nov 6

26 min 40 sec

In this episode – sponsored by Zinpro, a panel of pork production experts comes together to discuss the hot topic of zinc oxide used in pig feed around the globe. The host, Vincent Ter Beek from Pig Progress discusses this important topic with Dr. Casey Bradley (USA), Philip van der Brink (Netherlands), Megan Edwards (Vietnam), JP Martineau (Canada), and Colin Twomey (Ireland). This educational episode brings to light some of the hazards of using zinc oxide, how we can better manage our pig herds into the future with increasing restrictions, as well as potential solutions which may allow us to mitigate zinc oxide use altogether. Whether the change is due to legislation or by choice, it is inevitable. To learn more about Zinpro's products visit:

Oct 21

44 min 29 sec

This inspiring episode with Dr Arlene Garcia; a specialist in animal behaviour and welfare from Texas Tech; is synonymous with The Real P3 podcast in that both find solutions to industry-related problems. We delve into the topic of English as a second language amongst barn caretakers and the impact this has on animal welfare. As well as the importance of having welfare standards, effective training programs and understanding how your employees follow them. Help support her current project by taking the survey:

Oct 11

42 min 20 sec

This episode is hosted by Mr. Vincent Ter Beek the Chief Editor of Pig Progress. Pressing questions about the importance of farm visits are addressed by Dr. Casey Bradley, a Swine Technology expert from the Sunswine Group in the US, and Mr. Philip van der Brink a senior Swine Nutritionist from Nutrition in the Netherlands. Some people frequent farms, while others do not; but the key question is: How to do it well? The experts explain why it is important to understand the situation on each farm before discussing nutrition as “problems are usually multifactorial.” As well the topics such as the importance of having reliable data, preparation, and biosecurity are discussed. To learn more about The Sunswine Group's professional development program visit

Sep 29

44 min 6 sec

This thought-provoking episode forms part of the podcast series which addresses the trained labor shortage issue within the pork production industry. We visit with Jon Hoek, the president of Summit Smart Farms whose mission is to equip employees and their employers in ways that will optimize on-farm results. The economic impact of proper employee training is quantified and Cloverleaf – a program that simplifies industrial psychology – is discussed. To learn more about The Sunswine Group's Coffee & Career's program visit

Sep 22

46 min 34 sec

In this episode, we visit SAPPO's (South Africa Pork Producers Organization) Johann Kotzé about how producers in South Africa have lived with the endemic ASF (African Swine Fever). Some key highlights include how they have taken regionalization even further into compartmentalization to ensure trade remains open. This is essential as trade is considered within provinces of their own countries and with other countries. Mr. Kotzé describes the South African producer as passionate which then translates into resiliency, even in the face of constant ASF pressures from both the wildlife and cultural production practices.

Sep 14

50 min 50 sec

In this episode we travel to the United States to meet with Katherine and Brandon Bell, a dynamic duo who own a 12,000 pig contract grower farm in Iowa. We discuss different aspects of one of the most pressing issues in the US pork industry – labor. We talk through how to transition from urban life to farming, listening to your pigs, how new eyes notice small things and females in agriculture. Also, how we need to consider a different perspective to create a work-life balance for both you and your employees.

Sep 2

26 min 2 sec

In this episode, we travel to South Africa to meet with Myles van Deventer, the managing director of Baynesfield Estate – a diversified farming operation with a 2200-sow farrow-to-finish system. We tackle some unexpected but relatable challenges and solutions on the farm such as the consequences of expanding pig operations, having a research facility, political unrest, high maize mycotoxin levels, biosecurity, and more!

Aug 21

37 min 34 sec

In this episode, the founders of The Real P3 come together for a mid-year recap of the different problems the industry has been facing around the world. Vincent starts it off with ASF, then we speak about Zinc, free-access stalls, and Prop 12 into free farrowing. There is also discussion on the lack of feedstuffs due to droughts in Western USA and Canada to riots in South Africa. Don't miss the conversations and hopefully, it is a prelude into a new type of episode coming soon!

Aug 11

52 min 14 sec

In this episode, we visit with Dr. Pablo Moreno and discuss his work with swine producers in Mexico, Russia, China, and the USA. We discuss the importance of training in the prevention of swine diseases and the need for continuance and new ways of communication in the swine industry.

Aug 2

42 min 10 sec

In this episode, we discuss vaccines with Dr. Joel Flores with Cambridge Technologies. During the conversation, Dr. Flores explains why vaccinations are not always efficacy and what we can do about it from a producer standpoint. Dr. Flores also discusses the option of autogenous or custom vaccines and the potential benefits this approach has for swine producers.

Jul 26

37 min

In this episode we visit with the founder of Glowlit - Guy Soreq to better understand ingredient pricing and how to stay ahead of the markets. Guy explains the whys and hows behind his service and how it is changing the game for both livestock producers and suppliers. Also, we learn a little bit about pork production in Isreal.

Jul 13

39 min 54 sec

In the final part of the series to celebrate Craig Bradley's 70th birthday we will be visiting with his friend Dennis Wooden. The Wooden family has been raising purebred breeding stock for 3 generations in Cass County, Michigan. In this part, we will discuss the need for diversification in the swine industry and the challenges the smaller independent producers face in today's industry.

Jul 9

53 min 31 sec

In continuation of celebrating Dr. Bradley's father, in part 2 we will be visiting with Scott McKenzie from Cass County, Michigan. The Bradleys started in the swine industry working for Scott's Father Don McKenzie and then his brother Raymond McKenzie. Scott will discuss his passion for his system and the challenges his family faces today and in the future.

Jul 7

38 min 45 sec

For Dr, Bradley's father's 70th birthday we gifting him and our audience with a three-part series visiting multi-generational swine producers from Cass County Michigan. We will have some insights into pork production in the past, present, and future. You will get to learn about Dr. Bradley's past how it has shaped her today and what motivates her to support swine producers around the world. In part one we will be visiting with Craig Bradley - Casey's Dad!!

Jul 5

18 min 43 sec

In this episode, we are visiting with Dave Klocke, Pig Producer and Founder of Pig Easy about feeding sows and get the best out of them. In the discussion, we discuss wet-dry feeding for sows and how the meal meter came about. Dave has evolved the way we can provide fresh feed to her sows, her way. If you want to learn more about Pig Easy visit

Jun 21

28 min 56 sec

In this episode, we visit with Dr. Daniel Columbus to discuss his current research at The Praire Swine Center in Canada. Dr. Columbus has been working on creating models to better understand nutritional requirements in disease and stressed states of swine. Most recently he has an interesting publication on the long-term effects of mycotoxins on finishing pigs and the results may just surprise you.

Jun 14

32 min 11 sec

In this week's episode, we sit down with Amanda Minton and Dr. Justin Fix with Acuity Genetics to discuss getting genetics right in your herd. Amanda touches on boar fertility and how The Maschhoffs and Acuity have researched this issue in their systems and Dr. Fix discusses how to make sure we get the right genetics utilizing the correct drivers within your herds. Acuity was born out of the Maschhoffs need for better genetics and is now available to other producers.

Jun 1

36 min 25 sec

In this episode, we have the opportunity to have a joint episode with JP Martineau and Louis-Philippe Roy from Porcast. Louis is a pork producer in Quebec Canada. We discuss how Louis's farm solved their problems with piglet crushing and day 1 pig care without high-tech ideas during the conversation. Learn how 24-hour care makes a huge difference and enjoy some laughs along the way.

May 18

45 min 43 sec

In this episode, we are visiting pork producer, Ron Simmons, with Masterblend Farms. When many people think of North Carolina and pork production, companies like Smithfield Foods comes to mind,. But in Kenansville, NC Ron and his crew take vertical integration in a different direction. They are 100% pasture-based and market all of their own pork products via restaurants like the famous "The Pitt" in Raliegh to their own storefront at the farm. Learn more about how Ron is chasing greatness and making a pasture-based system thrive in the heart of the mega-producers.

May 9

39 min 1 sec

In this episode, we will visit with doctoral candidate Edward Yang, formerly a pig producer from China, on the opportunities within the global swine industry from the USA to China. Edward will also discuss what he has learned in his business minor and how it applies to make producers profitable and sustainable. Edward is an upcoming leader in our industry and has the ability to bring the global swine industry into perspective from both the USA and China perspectives.

Apr 26

35 min 27 sec

In our final part of the MW ASAS, Dr. Ana de Souza will walk us through the key takeaways. One of the main presentations and discussions from the meetings and the last year came out of Dr. Stein's laboratory again looking at effects of leucine-rich diets and the consequences it has on other amino acids, especially the branch chain amino acids. Learn from one of the best as Dr. de Souza gives you a rundown on the need to know information.

Apr 17

24 min 7 sec

This episode is part 2 of 3 featuring Kent Nutrition's Dr. Jim Smith. this episode Dr. Smith will discuss the information from Midwest ASAS and how to apply it to the farm level. "So I'm always trying to balance the good statistical science with practicality." You will definitely better understand how nutritionists determine if P < 0.05 versus $2/pig wins and what drives our decisions.

Apr 14

18 min 24 sec

Part 1 of 3: In this week's episode we are reviewing Midwest ASAS meetings with Evonik's Dr. Caroline Gonzalez-Vega. She will discuss the advances made in amino acid and protein nutrition on the opportunities for improved efficiency and feed cost savings.

Apr 12

14 min 23 sec

In this episode, Casey and Steven discuss Urban Farmer’s mission of enabling Africa to competitively produce livestock to foster the vision of producing affordable, safe, high-quality animal protein in Africa, Africa. They discuss some of the African market's challenges and opportunities and some of the solutions and services that Urban Farmer provides to support producers. Highlights • Stephen was exposed early to farming by his grandparents in South Africa. • Stephen has a Masters's in Poultry Nutrition. • Started Urban Farmer in 2009. • Nutrition is at the core of Urban Farmer. • Emphasis in using raw materials available in each market to supply the right types of feed for livestock. • Urban Farmer has set up subsidiaries in Zambia, Kenya, and Nigeria. • Inputs, availability, and costs are some of Africa producer’s highest challenges. The cost of protein sources is exceedingly high compared to the USA and other countries. • Low-quality input from a fertilizer perspective is a challenge causing very poor crop yields. • Inadequate storage causes post-harvest waste. • There are some initiatives to help small-scale farms manage their crop efficiencies. • some larger corporate farms are operating in Africa. • Another challenge is the poor demand for pork on the continent. Part of the demand issue is that many people lack the purchasing power to buy high-quality animal protein like pork, fish, or chicken. • Biosecurity is another major issue in Africa. To learn more about Urban Farmer visit and to sign-up for our newsletter visit

Apr 2

37 min 53 sec

In this episode, we visit Pieter Beerens in the Netherlands to discuss what it takes to get up to 37 PSY. Pieter has been working with Swinco for a couple of years on implementing "The Big Litter" concept and has achieved over an 8% improvement in PSY while creating an easier system to manage bigger litters. This podcast is a follow-up to our milk deck discussion and was graciously sponsored by Swinco. For more information on how to implement "The Big Litter Concept" please visit and sign up for our newsletter at

Mar 23

31 min 22 sec

In this episode, Nii talks about pig farming in Ghana. Today, Nii tells us about the challenges of pork production, processing swine for sales, and meeting the local pork demands. Living an hour and a half from the capital city, Nii tells us how his brother’s shop helps with his pork sales, and we hear how the increase in food prices has affected his business. How does Nii get around the effects of the Ghanaian temperatures on the pigs? What are the challenges with raising fourth-generation pigs? We hear Nii’s predictions on the Ghanaian GDP, and he tells us about the limitations to expand his production capacity. About Ni: Nii is a pig farmer in Gomoa Fetteh, Ghana, running a fast-growing farm with 600 pigs. In the next 5 years, Nii aims to become one of the largest pig producers in the region. Love our episodes, sign up for our newsletter at or visit for our episode archives and more information.

Mar 5

29 min 23 sec

This is a special edition featuring Brian Strobel with Gestal. Brian is trained as an agriculture engineer but has also owned his own contract finishing units. He has spent most of his career working with pigs and producers and is passionate about getting things right in the barns. Learn about how to optimize your ventilation and performance with two seasoned professionals.

Feb 22

35 min 52 sec

In this episode, Sanne Baden talks about her 28 years of experience in the pig industry. Today, Sanne tells us about her “color system” for monitoring pig movement, turning around underperforming farms, and the difficulties of motivating others to join the industry. We get to hear about pre-weaning mortality, using sawdust to effectively dry pigs, and solving the problem of crushing. Sanne also tells us about the common problems she sees on farms regarding medications, nutrition, and the treatment of the pigs by farmworkers. Highlights •“One thing I find really, really hard in pig production nowadays is the staff... I really miss working with people who do pig farming because they love it.” •“You can’t replicate passion.” •“You can’t hone in on a skill or problem if you don’t have consistency.” Meet Sanne Baden Sanne has spent 28 years in the pig industry, working in consulting, production, breeding, teaching, coaching, and managing. She has been successful in turning around every underperforming pig farm she has managed. She is currently a farm manager at hos Avlscenter Trekanten. Relevant Links LinkedIn:

Feb 11

25 min 47 sec

This week we visit with South Dakota State University Doctorate Candidate Shannon Dierking. Shannon was born and raised on a swine farm in NE Nebraska and is currently evaluating the impact of nutrition on the stress of sows. But the conversation goes deeper and reflects on Shannon's passion for the industry and how we can attract future leaders back into our industry.

Jan 29

41 min 14 sec

In this episode we once again go down a different path and speak with The Sunswine Group's Apprentice Henry Silva and gain valuable insights into marketing to an urban consumer. We also learn what is lacking to bring the new generation back into agriculture. You will gain valuable insights into this disconnect and the lack of information truly getting out to our consumers and potential workforce.

Jan 21

22 min 46 sec

In this episode we have the privilege to visit with Angie Krieger - Vice President Domestic Marketing at the National Pork Board. We will discuss Real Pork and determine if it was fate or not that The Real P3 was created. We will learn how to use marketing strategies to connect to all of our consumers, regardless of our country. We will also discuss the new marketing strategies of the Pork Board beyond #realpork and how niche pork is going to be the year of growth.

Jan 13

22 min 32 sec

In this episode The Real P3 creators: Dr. Casey Bradley, Philip van den Brink, and Vincent ter Beek review 2020 and discuss insights into 2021 for the swine industry. Enjoy some laughs and hear some perspectives of African Swine Fever and feed mitigation.

Jan 5

39 min 6 sec

Special Edition Episode featuring Paul Faris with Novus International. Paul has over 20 years experience managing swine systems for both Cargill Pork and then JBS. During this time he mastered the use of rescue decks and milk systems to optimize the systems PSY in both continuous flow and batch-farrow farms. This episode is in follow-up to the question Johan proposed in turn-the-table on Dr. Bradley. If you are struggling with or considering milk systems for your sow farm this episode is for you.

Dec 2020

29 min 53 sec

This week we visit an Irish Pork Producer, Colin Twomey. Colin discusses the changes in regulations around zinc oxide in nursery diets and the new challenges producers in Ireland face. Plus Colin asks Dr. Bradley on how to manage all the extra pigs being born.

Nov 2020

34 min 47 sec

This week we head off to China to visit with Dr. Wayne Johnson, a practicing veterinarian in China. We will learn about the new challenges facing pork production in China post-ASF as there is a mixture of new and old diseases now to manage.

Nov 2020

36 min 43 sec

In this week's episode we are visiting with James Lamb from the Prestage System in NC, USA. James has accumulated several awards over the years for his commitment to the swine industry and the environment.

Oct 2020

29 min 30 sec

In this week's episode we will visit with pig farm and author Johan Odendall in Zimbabwe. We will have the opportunity to discuss the challenges of managing sows in 40+C temperatures and their recent successes and future opportunities. In case you are curious to read Johan's book its available at Amazon - "The Rise of the Vaesons" by P.J. Odendall.

Oct 2020

28 min 31 sec

In this week's episode we visit with Christine Snowden, Gilt Selection Officer for Heimerl Farms in Ohio, USA, about getting the best gilts into your system.

Oct 2020

25 min 3 sec

For our first episode we travel to Denmark to speak with a sow farm manager, Mihaela, about her role and current problems. Stay tuned to the end to hear from someone with boots on the ground working around ASF in Germany as her wean pigs are finished out in Germany and Poland.

Oct 2020

28 min 9 sec

This episode features the creators of The Real P3 to explain the WHY behind "The Real P3". It will give you an opportunity to learn about the team behind the scenes and their mission to bring pork producers together throughout the world.

Sep 2020

38 min 55 sec