The Passive Project

Gemma Bonham-Carter

Online courses, memberships and digital products make up the billion-dollar "infopreneur" marketplace. As a service-based entrepreneur, coach, consultant, creative, or blogger, if you don't have a digital offer yet... NOW is the time! Want in on all the secret tips and strategies to having a successful digital product based business?Hosted by Gemma Bonham-Carter, The Passive Project Podcast is a no-fluff, action-packed show that pulls back the curtain to truly show you what it takes to create, launch, and grow a successful digital product business. If you want to grow your audience, get better at email marketing, sell an online course, learn new launch strategies, and build that freedom business (without the 24/7 hustle) then this is a MUST listen!Gemma features some of today's most successful digital product creators so you can get a truly holistic view of different business, their strategies, and how you can use those tactics in your own business!Learn how Gemma went took her business from zero to multiple six-figures in revenue while having young kids at home, without a giant social media following, and by leading with value for her students and clients.

All Episodes

How do you actually get people to sign up for your lead magnet?You have this amazing resource and now it’s time to build a KILLER landing page that makes it an easy “YES” for people to hand over their email address.But…- What do you include- How long should it be- How do you make sure it’s convertingIn today’s video, I’m talking about the five things your lead magnet landing page needs to get more sign ups!---Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class---If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/---If you are already an experienced  course creator and want to grow your business, create funnels, and learn higher level marketing strategy - come join my community inside of The Passive Project. Specifically for experienced course creators making at least $50k/year from their business already: https://gemmabonhamcarter.com/passiveproject---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Nov 22

15 min 54 sec

If I could marry email marketing I totally would!I personally see my email list of over 20,000 engaged audience members as a security blanket that I continue to nurture and love on over time. The reality is, if social media and other ways of selling go up in flames, I have those 20,000 to lean on and sell to no matter what!This is why I’m always telling my clients and students to build their email list, which they can do by building a KILLER lead magnet!In this episode, I’m taking you through how you can 10x your email list with a lead magnet funnel!Stay tuned!---If you want to start sending regular emails to your list but are always struggling to come up with what to say… then make sure you check out 52 Prompts! This is a $27 resource that gives you a new topic every single week so you never have to worry about what to say again! Grab it here: https://gemmabonhamcarter.com/52prompts/---Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class---Want to hear from 20 industry leading experts as they chat about their NUMBER 1 tip for growing an email list? Grab my FREE list building guide here: https://thesweetestdigs.lpages.co/list-building-guide/---Want to check out some of my FAVE tools for growing your email list? Here they are:Email marketing platforms:ConvertKit: https://gemmabonhamcarter.com/convert30ActiveCampaign: https://www.activecampaign.com/ca/Landing page builders:Leadpages: http://gemmabonhamcarter.com/leadpages---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Nov 8

17 min 31 sec

So, you want to make $10K from your first course launch.It seems like a good number to aim for right?But how do you actually go about achieving that number? How many leads do you need? How do you price your course in a way that helps you get there?In today’s episode, I’m taking you through my course math formula to help you understand exactly what you need to do in your business to hit that $10K launch!---How to launch an online courseIf you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses:Register for it it here: https://gemmabonhamcarter.com/course-class---Online Course Pricing GuideNeed help figuring out how to price your online course?Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Oct 25

8 min 23 sec

In order to get a lot of BUYERS for your online course, you need to create "no-brainer pricing". Pricing can feel weird, counterintuitive, backwards, and frankly... icky! Instead of pulling a number out of the sky, or just copying what others are doing, today I want to give you 7 specific things you can consider to come up with a price for your course or digital product that you feel really good about. Let's dive in!---How to launch an online courseIf you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses:Register for it it here: https://gemmabonhamcarter.com/course-class---Online Course Pricing GuideNeed help figuring out how to price your online course?Snag my Online Course Pricing Guide here:  https://thesweetestdigs.lpages.co/pricing-guide/---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Oct 11

10 min 10 sec

Do you know what takes a lacklustre online course that doesn’t sell and turns it into an irresistible program that has your audience pulling out their wallets, eager to jump in and enroll?It comes down to something I like to call The Bucket System.Today I’m going to share with you what The Bucket System is and how you can take this concept, apply it to your online course and start making more sales instantly.You’ll learn:What the 5 buckets are and why you need each one in your course The reason why we need each bucket and how it’ll make a giant difference to your salesHow to package up your offer with an irresistible value stackLet's dive in!---How to launch an online courseIf you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses:Register for it it here: https://gemmabonhamcarter.com/course-class---The Passive ProjectIf you're ready to dive in and sell your course with evergreen sales funnels, then come join us inside The Passive Project: https://gemmabonhamcarter.com/passiveproject---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Sep 27

11 min

Are you overwhelmed by the thought of creating your own sales page for your online course?Have you created one and then walked away with no intention of making tweaks if you find it’s not converting?I can definitely relate! Creating sales pages can be a ton of work and sometimes you just don’t know what you need to include to get people to buy!In today’s episode, I’m taking you through my five MUST HAVE sales page elements that lead to more conversions!Make sure you stay tuned to the end where I talk about some amazing resources that will help you even more!---Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class---Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/---Want to snag one of those amazing sales page templates I was talking about in the video? My friend Amanda Genther has some fantastic ones that I LOVE to use. Head here to grab one: https://gemma003--amandagenther.thrivecart.com/launch-in-style/AND make sure you use PROMO CODE: GEMMA10 for a special discount!---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Sep 13

15 min 49 sec

Why the heck should you create and sell online courses?Better yet, how do you create an online course if you don't see yourself as an "expert?"In today's episode, I'm talking about why you should add an online course into your business, why you don't need to be an expert in your industry to create and sell online courses, and real life examples of people, just like you, who are selling their courses with confidence even though they were only a couple steps ahead of their audience!Role the tape!---Are you ready to create and launch your first online course? Don't forget to sign up for my free class to learn how to create your online course: https://gemmabonhamcarter.com/course-class---Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/---These are some of my other FAVE tools for building online courses:→ Convertkit for email marketing: https://gemmabonhamcarter.com/convertkit30→ Teachery for online course platforms: https://www.teachery.co/gemma→ Leadpages for opt-in pages and sales pages: https://gemmabonhamcarter.com/leadpages→ WebinarJam to help you launch your first LIVE webinar: https://gemmabonhamcarter.com/webinarjam---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Aug 30

13 min 18 sec

Are you getting tired of the unpredictable income that comes with ONLY doing live launches with your course?Are you looking for a way to create more consistent sales in your online course business without ALL the hassle of always live launching?In today's episode, I'm talking about how to sell your course with evergreen sales funnels, and guess what? Most course creators just aren't capitalizing on this method to create more sales of their courses and offers.Stick with me as I dive into:Why you need an evergreen sales funnelWhat the key components of a successful funnel actually areHow you can create one for yourself by reusing your live launch contentLet's dive in!---If you're ready to dive in and sell your course with evergreen sales funnels, then come join us inside The Passive Project: https://gemmabonhamcarter.com/passiveproject---If you're ready to sell your digital offer on autopilot then make sure you snag my Email Funnel Blueprints so you can learn what emails to send and when! It's time to turn those leads into customers: https://gemmabonhamcarter.com/blueprint---Are you looking for those links to both ConvertKit and FloDesk so you can set up some juicy email funnels? Here you go:→ Convertkit: https://gemmabonhamcarter.com/convertkit30→ Flodesk: https://gemmabonhamcarter.com/flodesk---Let's not forget about some of my other fave tools I'm always talking about:→ Everwebinar for evergreen webinar setup: https://gemmabonhamcarter.com/everwebinar→ Thrivecart for checkout pages: https://gemmabonhamcarter.com/thrivecart→ Teachery for online course platforms: https://www.teachery.co/gemma→ Leadpages for opt-in pages and sales pages: https://gemmabonhamcarter.com/leadpages---Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Aug 16

16 min 15 sec

Want to launch your online course but are unsure if your idea will even sell?One of the FIRST steps when launching a new offer is market research!A lot of people tend to skip this step but it’s crucial because it allows you to get to know your audience, what’s selling well in the market already, and how you can market your course differently to stand out. In today’s episode, I’m taking you through the best ways you can do market research for your course and how it can actually help you get more sales!Let's role the tape!------If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class  Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/------Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Aug 2

12 min 13 sec

Want to create an online course but:Have no idea how to map out your contentWhat to includeHow to make sure your students get resultsIn today’s episode, I’m taking you through my course curriculum mapping method that will have you with an entirely planned out course in one afternoon…... Maybe even less! Let's dive in!------If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class  Need help figuring out how to price your online course? Snag my Online Course Pricing Guide here: https://thesweetestdigs.lpages.co/pricing-guide/My GO-TO online course hosting platform! Teachery: https://www.teachery.co/gemmaDo you want to know about even MORE online course platform options? Then go and watch this video where I take you through my top five course platforms: https://youtu.be/znLsuE76gQQ------Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Jul 19

13 min 12 sec

"Gemma, I have all these ideas... what should I launch first?"I get that question in my DMs a lot :)When you are looking to branch out into digital products and add a 1:many offer to your business, you’ll start looking into it and likely get overwhelmed at all the options out there.Do you create a…A mini offer.A course.A membership.A group coaching program.Heck, maybe even an eBook?After creating and selling digital products since 2016 and working with thousands of students, here’s what I know to be true: All of these things can work.One type of offer doesn’t "win" compared to the others.They can all be a success if you give them enough time and effort.So what CAN make a difference to how quickly you grow your business?--> The order in which you roll out your digital offers <--In today's episode, I'm diving into what I like to call the Profit Early Method!This is the exact method I used to generate $500K in revenue last year!So hit that play button!----The Doors Are Now OPEN: Course Creator SchoolThe Doors to Course Creator School are now OPEN! There has never been a better time to join. Get an incredible price and a ton of new bonuses when you join before May 16th, 2021!Jump into the course here: https://gemmabonhamcarter.com/coursecreatorschool---- If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class  If you’re already a course creator ready to scale and go evergreen, join our membership community to learn how at https://gemmabonhamcarter.com/passiveproject Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

May 3

22 min 24 sec

Ever thought about launching a mini offer?⁠ ⁠ Maybe you're looking to branch out into digital products for the first time, these can look like an amazing option.⁠ ⁠ Create something once, and sell it over and over again.⁠ ⁠Something with no coaching or interactive component.⁠ ⁠And you might think it’ll be way easier to sell because it’s cheap!⁠ ⁠I mean, who wouldn’t buy this awesome thing for just $27? It’s a steal!⁠ ⁠But unfortunately it’s just not that easy.⁠ ⁠ Let's say you choose to price your offer at $37 and you want to make $10K.⁠ ⁠ Let’s assume a 10% conversion rate on the sales (which is generous, by the way), you’d have to get 2000 people to land on your sales page.⁠ ⁠That’s A LOT of eyeballs.⁠ ⁠ Even if you have a big audience, it’s going to be hard for you to get 2000 people to land on that sales page, particularly month after month to keep profiting.⁠ ⁠The way you have big success with mini offers is by using paid advertising to drive eyeballs to that sales page.⁠ ⁠If you want to make those $10k months, you have to be running ads to get those 2000 eyeballs.⁠ ⁠ But now you’ve got the cost of the ads (and maybe hiring an ads manager).⁠ ⁠So that $10k just took a hit.⁠ ⁠If you are getting a 2X return on your ad spend, it means you will need to spend $5000 to get that $10000 in sales.⁠ ⁠And if you hired an ads agency? Add another $2000 in management fees.⁠ ⁠That $10k just turned into $3k.⁠ ⁠ We haven’t included any expenses like software, a customer support team member you might need to handle your inbox, and any potential refund requests.⁠ ⁠See how the money can look good from the outside ("easy 10k months!") but isn’t so great when you peel back the curtain?⁠ ⁠It was only after I had healthy revenue in my business and could invest in an ads team that I started venturing into mini offers!⁠ ⁠I today's episode, I'm pulling back the curtain and talking all about what it really looks like to lead with a mini offer!Let's dive in!Have you grabbed your spot inside Online Course Prep School yet? Do it here: gemmabonhamcarter.com/prepschoolIn Prep School, you will… Learn about The Mentor Model and how to turn what you know into a successful course idea (even if you don’t consider yourself an “expert”)How to do market research and uncover the best course idea to launch in your nicheIdentify exactly who your ideal student is and how to find themWhat your course needs to include in order to sell like hotcakes (and get results for your students) Sketch out your entire course curriculum using the Course Map Method (all in one afternoon - bring sticky notes!)Prep a waitlist (no fancy tech required!) so leads can start signing upOh and did I mention it’s F-R-E-E? Save your spot here (we’ve had over 300 sign up already this week!): gemmabonhamcarter.com/prepschool-----If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class  If you’re already a course creator ready to scale and go evergreen, join our membership community to learn how at https://gemmabonhamcarter.com/passiveproject Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Apr 26

20 min 35 sec

I’ve been doing the online business thing for a hot minute now.I got into blogging back in 2010. Then shifted into teaching and creating courses in 2017. And in that time, between the programs I’ve enrolled in, peer masterminds I’ve been a part of, and conferences I’ve attended, I have been around a lot of entrepreneurs who make more than $1million/year in their businesses. I have had a chance to chat with them, understand their business model, and get a sense of the back-end of their operations. Here are some lessons that being around $1m/year business owners have taught me…#1 --> They don’t necessarily know anything more than you or I do. Sometimes it’s just the fact that they’ve been doing it for longer.Bottom line: Consistency and time in the marketplace matter.#1 --> They don’t necessarily know anything more than you or I do. Sometimes it’s just the fact that they’ve been doing it for longer.Bottom line: Consistency and time in the marketplace matter.#1 --> They don’t necessarily know anything more than you or I do. Sometimes it’s just the fact that they’ve been doing it for longer.Bottom line: Consistency and time in the marketplace matter.#4 --> A lot of them have huge expenses every month. Team costs and ad budgets are usually the two biggies. There’s nothing wrong with a lot of expenses, so long as your profit margins remain healthy.But behind some of the doors I’ve been privy to, there have been many who make a million dollars a year, but are only profiting say 10% or 15% of it. In the course creation business model, that kinda sucks.I’d rather have a smaller, simpler business that puts $150k in my pocket every year than a giant company that stresses me out and pays me $100k a year. Bottom line: Gross revenue doesn’t really mean anything. Look beyond the click-bait number. Sure, we all want to make a million a year in revenue.I think it’s a great goal to shoot for. But I’m far more interested in growing a business that, although it may not look as “big” on paper, pays me a stellar salary so that I can live my version of a dream life outside of my business. When you get past the fancy, click-bait numbers, isn’t that exactly what you want too?Be realistic about the type of business you’re building and whether it’s in line with what you truly want. Oh and know that it's totally cool to be doing a bunch of random things to make cash, while you're building that "ideal" business.I've got an episode coming out next week all about the super weird gigs I've had that made me revenue, while I built up my course business.The list is long + hilarious!If online courses or group programs are part of that future for you, grab your seat for Online Course Prep School if you haven't already.(the 5-day free event I have coming up at the end of the month!)Register here:  https://gemmabonhamcarter.com/prepschoolSupport the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Apr 19

16 min 54 sec

Exciting announcement!Before I drop all the details, here’s the quick back story. You know I’m the gal who turns creative entrepreneurs into successful course creators.I work with 1:1 service providers, coaches, creatives, content creators, and other entrepreneurs to take what they know and launch courses, group programs and digital offers.But what happens if you don’t have a clear idea yet on what your course should be about?What if you are worried that your audience isn’t big enough yet?What if you don’t have the first clue about where to really start? I know that jamming everything into a 1-hour webinar really isn’t enough (and my #CourseClass webinar I have now mostly assumes you have a grasp on your course topic and audience). So I decided to address these foundational concepts in a brand new LIVE event for anyone who is thinking about launching a course.Introducing… Online Course Prep School: Define your profitable program idea, map out your offer, and jumpstart your waitlist … in just 5 daysRegister here: https://gemmabonhamcarter.com/prepschool5 days. Live training. A pop-up community.And a ton of clarity on how to move forward with your idea and get it launched.When I started mapping this whole event out, I decided to charge for it. I wanted it to attract just the action-takers. The ones who are serious about learning, implementing, and launching something in 2021. Even if it was a small investment - like $19 - I was planning on making it paid.But then guess what? We went back into a “stay at home” order here in Ontario (so the 2 days/week my kids were in forest school disappeared) and I had to make my life as EASY as possible again.Which meant that building out a sales page, a checkout process, and doing all of the work to make a paid event happen went out the window. So what does that mean for you? It means that I’m still going ahead with the whole event but making it F-R-E-E. So take advantage! (In the future I’ll probably run this again as a paid event… so this is the time to hop in!) If you know that your current business model isn’t creating the freedom, growth, or revenue you’re capable of...If you know that there’s a little voice telling you you’re meant for more...If you are ready to branch out from what you’ve always done and step into a new role as a teacher and mentor… … then go save your seat at Online Course Prep School. Snag your spot here: https://gemmabonhamcarter.com/prepschoolSupport the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Apr 15

13 min 38 sec

Today I want to talk about offers -the products, programs, and things we create to sell to our audience. Sometimes creating an offer seems overwhelming and we don’t know where to start.Other times we’ve created something already, but it might not be hitting the mark quite right and it needs a makeover.As a course creator or digital product entrepreneur, it all comes down to the offer. Whether it’s a course, a group program, a mini product… we need to get that part right in order for the money to flow. There are 3 important lessons that go into creating great, sell-able offers.The kind of offers that end up as the best-in-market for their niche.They are things that I have learned in my 5+ years of selling courses and after working with hundreds of students on offer creation.This is nothing about bonus stacks, or copywriting, or marketing hacks…To learn what they are (and how we can learn some serious lessons from Shark Tank) tune in to this week’s episode of the podcast. ------If you want to learn how to launch your first course, sign up for a seat at my free training #CourseClass to learn how I went from $0 to $500k/year with digital courses: https://gemmabonhamcarter.com/course-class  If you’re already a course creator ready to scale and go evergreen, join our membership community to learn how at https://gemmabonhamcarter.com/passiveproject Not sure what tech platform to use for your course? We use and love Teachery. It’s a beautiful, user-friendly platform created by friends of ours, Jason and Caroline Zook. You can learn more and sign up with our special affiliate code at https://teachery.co/gemma ------Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Mar 29

25 min 41 sec

There is something that has been coming up over and over again with my students and clients who want to create and launch online courses, and I need to address it today.It’s a theme - a pattern - that keeps showing up and I know it is holding so many people back. Maybe even you. Today I want to share what it is, and what you can do about it to make sure it doesn’t keep you stuck. Over the last few months I have been doing a ton of 1:1 coaching calls with new clients and students who want to launch their first course, and there is this one thing that keeps coming up. And it’s over planning. It’s analysis paralysis. It’s filling your wall with sticky notes, but then hesitating on turning them into an offer. It’s mapping out your course modules and lessons over and over again, but not moving beyond that.The idea that things need to be perfect first. Or that you need a bigger audience. Or that there is going to be some sign from the Universe that will tell you it’s the right moment to put your idea out there.But actually → It’s all fear. That perfect moment is never going to happen. It’s going to feel scary. It’s supposed to. So I want you to use this as your sign to RIP OFF THE BANDAID. It’s time to put your idea, that little voice inside your head, that course you’ve been humming and hawing about, to finally put it out there.Want to learn more about how to launch your first course and how I went from $0 to $500K a year with digital courses → click the link to sign up for my FREE COURSE CLASS. I’m sharing my game plan with you, so you can add an online course to your business this year. You can head over to https://gemmabonhamcarter.com/course-class  to sign upDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Mar 22

11 min 55 sec

I do a big eye roll WHEN SOMEONE TELLS ME THAT "ONLINE COURSES DON'T WORK IN MY NICHE".I truly believe that every entrepreneur can integrate a digital offer into the mix. ⁠Whether it's a course, a group program, a mini offer, a membership or some other kind of offer, creating a leverageable asset for your business that you can sell over + over again is a winning move.⁠In this episode I’m going to walk through 7 different niches and the online course ideas that go along with them.Are your wheels turning?⁠Want to create and sell your own online course? ⁠I've got the perfect free class for you, where I share my strategy on how to launch your new offer. ⁠Snag your spot here!Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!Want my FAVE online course hosting platform? Check out Teachery here: https://www.teachery.co/gemmaUnsure about where to host your online course? I created an entire video about the top online course platforms. Watch it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Mar 8

21 min 8 sec

Are you the person who has tried countless different systems to create your schedule but still can't stay on track?Do you struggle with creating huge to-do lists but you know that most of those things aren't actually resulting in more profit in your business?Well today on the podcast we have Productivity Strategist Hannah Murphy. Hannah went from working 7 days a week with 3 clients, to working 3 days a week with 27 clients.She's the queen of productivity and doing it in a way that aligns with our individual personality types (hint: we're talking enneagrams in this episode!).She's dishing out some of her best tips today on the podcast.Let's roll the tape...Want to see more of Hannah?Listen to her podcastFollow her on InstagramReady to join The Passive Project?If you want to dive into productivity on a way deeper level, I'm super excited to announce that Hannah is our Guest Expert inside of The Passive Project community next month. She'll be delivering lessons, a workbook, be inside our private group for feedback and  doing a one hour Q&A live session at the end of the month. We are so excited to have her help our students create the right kind of schedule for themselves - because let's be real - we all want that dreamy work life kind of balance, right? No more frazzled entrepreneur vibes. If you want to join us in there - you can head to gemmabonhamcarter.com/passiveprojectDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Mar 1

36 min 35 sec

Forbes estimates that the online education space is going to hit over $300 billion by 2025. So if you want to get in on this growing movement, you need to start selling digital products and programs. Whether you are just starting up, you’re already a content creator, or you have a service based business, or even a bricks and mortar business - I believe there is always an opportunity to integrate digital offers into the mix.In today’s episode, I’m going to share the 8 best digital products you can sell in the marketplace right now. Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!52 PromptsHow would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!Get it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Feb 15

21 min 14 sec

2020 was a transformative year in a lot of ways, including stirring up some major shifts in the online business space.I think it’s safe to say that most entrepreneurs are thinking about their businesses with a whole new lens and want to make sure they feel authentic and in alignment with their values.So… Are we going to spend 2021 with “business as usual” launches? Using the same tactics that we’ve always used to sell our programs and products?Chelsea Wallace, The Launch Copy Coach, sure doesn’t think so. Chelsea has worked behind the scenes on launches for some giants in the industry - think Marie Forleo, Marley Jaxx, and others - and she has some serious insight on what some of these big trends and shifts look like.Join us today as we talk about what live launching in 2021 will look like. And get some of Chelsea’s best tips on not only how to survive live launches - but actually thrive and love them.Let’s roll the tape!Want to see more from Chelsea?Follow her on InstagramCatch her on FacebookJoin her on LinkedInGet her Un-Launch MasterclassDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Feb 1

31 min 37 sec

If you are someone with a huge desire to get your online course or digital offer in front of more people so you can increase your revenue this year, then you're not going to want to miss this episode.Today's episode is the replay of my LIVE training from last week!It’s been a year since I’ve done this training.The slides are updated and it is LIGHTING ME UP.The power of a data-driven sales system to scale your course business is like nothing else.After I made my first evergreen sale of my online course in 2018, it was like a whole new world opened up.And I’ve been testing every day since on how to keep growing my revenue from online programs (we hit $500K CDN in gross revenue in 2020!).Let's roll the tap!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Jan 26

1 hr 39 min

Have you ever felt dread or that pit-in-your-stomach feeling when it comes to your business?Like cancelling a discovery call at the last minute, not wanting to show up and talk about your offers, or ignoring certain tasks on your to-do list?Well, it could be because something in your business is out of alignment.What if instead you could build a business that truly lit you up? That felt way more in tune with what you really loved doing?That’s what I’m talking about this week with our guest expert, Kaitlyn Kessler. Kaitlyn is a mindset coach who helps entrepreneurs break the rules and expectations and ultimately create a business that fits them like a gloveIf you’re thinking about where you want to take your own business in 2021 and doing all that goal-setting that is so common around this time of year, make sure to tune into this episode so you can do it in a way that truly lights you up.Ready to join The Passive Project?If you're ready to grow and scale your online course business in 2021, then jump in now at our limited time pricing of $497 for the ENTIRE YEAR!Enroll here!Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Jan 11

27 min 47 sec

Want to go behind the scenes?In this episode I’m peeling back the curtain and showing you everything that went down inside my membership community, The Passive Project, in 2020. I’m covering … How much revenue we brought in for the year (and how much we spent in ads)Why we only launched once in 2020 (and what we did instead)What parts of the program were a huge hit with our membersThe things that flopped (that we’re saying bye-bye to!)You’ll also learn about the makeover we’re giving to The Passive Project in 2021, the exciting new changes that are coming, and what the year is going to look like! Ready to become a member? Head to www.gemmabonhamcarter.com/passiveproject to enroll at our limited time pricing - just $497 for the entire year! Get in before it expires!Ready to join The Passive Project?If you're ready to grow and scale your online course business in 2021, then jump in now at our limited time pricing of $497 for the ENTIRE YEAR!Enroll here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Jan 4

42 min 21 sec

Want to 3X your revenue and email list with one strategy?My guest this week, Krista Miller, used to run a web development business. But after 3 years of hustling, she had only grown her email list to 500 subscribers and was getting close to burn out. Then she decided to host her first virtual summit. She tripled the size of her email list, made $16,000 and booked out her services for 4 months.She has since hosted a virtual summit every year, and now helps other entrepreneurs do the same with her business, Summit in a Box. In today’s show, you’re going to learn more about what makes summits so great, how to stand out in a sea of summits, why diversity and inclusion are incredibly important in this discussion, and some key tips to making sure your summit is profitable.  Let’s roll the tape!See more of Krista:WebsiteInstagramFacebookDownload her summit freebieFreebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!52 PromptsHow would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!Get it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Nov 2020

28 min 47 sec

Create it, write it, sell it3 courses, 1 price, TOTAL business transformation. The Digital Entrepreneur’s Cash Kit combines 3 powerful courses to help you create and launch an effective online course or digital product, and expand your audience on social media to sell it. We believe you are ready to level up your business, and it starts with the CASH KIT. Can we be super real for a second? There’s a good chance 2020 threw a wrench in your plans. Maybe you had big goals about this being the year to start, the year to scale, or the year when you could finally achieve an income spike without the side order of burnout and exhaustion. Maybe you’re finally sick of your spaghetti-and-meatballs sales strategy… (That’s the one where you throw stuff against the wall to see what sticks, occasionally forking over some dough for a fancy rebrand or a new piece of gear, hoping it’ll level-you-up.)Or maybe the last 8 months have made you brutally aware of how important it is to diversify your  income streams.You might be seeing others thriving in the online education space and asking yourself,Do I have what it takes to make that happen?These three cheerleaders say F*CK YEAH. The Digital Entrepreneur’s Cash Kit gives you instant access to all 3 programs that will show you EXACTLY how to make this happen. Because by the way… you ARE ready to monetize your expertise.And if you’re the kind of hustler who loves to creep the clearance section for the hidden gems at the lowest possible price, you’re gonna love how the CASH KIT snags you a spot in these 3 programs at an all-time discounted rate. Getting goosebumps? Good, because this is just the tip of the iceberg. Head here for all the details!Free workshop: Fat Stacks MasterclassHow to build and sell a successful online course that makes money while you sleep!Register for it it here!Catch Laura and Mallory on Instagram:Laura KellyMallory RowanDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Nov 2020

26 min 30 sec

Online course businesses are pandemic-proof.That is one of those lessons that I never thought I would have to learn, but this year I did.Thankfully, in 2020 I have seen so many online course creators thrive. This isn’t just in my business which has grown like crazy, but also my clients, students and friends have all been seeing success, too.There has never been a better time to launch a course. Even if you think the market is saturated - it’s not.Today on the podcast I have two of my business friends - Mallory Rowan and Laura Kelly - telling us why they decided 2020 was the year to finally launch their first online courses. We get into why they chose the course route, the obstacles that they got stuck on, and ultimately what it has done for their businesses. Time to pull back the curtain and dive into these case studies!Free workshop: Fat Stacks MasterclassHow to build and sell a successful online course that makes money while you sleep!Register for it it here!Catch Laura and Mallory on Instagram:Laura KellyMallory RowanDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Nov 2020

40 min 49 sec

Have you been hearing everyone talk about how the “money is in the list” but you’re stuck on how to actually grow your email list? If you are stuck on knowing how to grow your email list so you can sell your online course and digital offers, then this is the episode for you.My own email list is my most precious asset as a course creator. If you have an engaged email list, you will always have the ability to make offers and revenue in your business. There is no algorithm to contend with - you own your list.It’s honestly one of the things that gives me the most peace of mind and security as an online entrepreneur.In this episode I’m taking you through the exact 5 steps you can use to grow your list - whether you are a brand new course creator or have been in business for a while. These are the same steps I have used to grow my own list to over 15,000 engaged subscribers.Let’s dive in!Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!Get it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Nov 2020

18 min 18 sec

In today’s episode I’m sitting down with Meghan Johnston - a Yoga Teacher and Wellness expert from Ottawa, Canada. Meghan has been a yoga teacher for 10 years and entrepreneur for the last two years, but hadn’t ever launched an online course. When the pandemic hit and yoga studios were being closed all over town, she knew this was her moment to tap into the online space. After enrolling in my program, Course Creator School, Meghan created and launched her first program - Radical Rest Rhythms. And she tripled her sales goals.Tune in to today’s show to hear how she did it, the surprising thing she did during her launch that everyone tells you NOT to do, and more about how she developed her program. Let’s roll the tape!Want to see more of Meghan?Attend her free workshopVisit her websiteCatch her on Instagram and FacebookFreebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Nov 2020

43 min 50 sec

Between Instagram, email marketing, doing live videos, and all the things - it can be tough to think about yet another strategy to grow your audience and bring leads into your business.But there is one area that is often overlooked. Particularly in the digital product world.And that is SEO. Or search engine optimization.What if you could rank on the top page of Google for some of the best search terms related to your business?Imagine having all those hot leads land on your website, turn into subscribers, and eventually buyers. That you wouldn’t have to stress about your ads strategy or being famous on Instagram.Pretty dreamy.That’s what I’m talking about today with Mariah from Mariah Magazine. She’s an SEO expert and we are diving into some of the basic stuff that you can start implementing in your business today to start getting found online.I loved this conversation. It totally brought me back to my blogging days, where I focused hard on SEO (and spoiler alert - I still get tens of thousands of hits every month on my blog thanks to those highly ranked articles I wrote years ago!). SEO is a sweet strategy and I was so jazzed to dive into the topic with Mariah. I have a renewed mission to make it a top priority in my own business over at gemmabonhamcarter.com too. Let’s roll the tape - Want to see more of Mariah?Snag her Free RoadmapVisit her WebsiteCatch her on social: YouTube | InstagramFreebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!How would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!Get it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Oct 2020

39 min 7 sec

It’s really easy to see where people are at today with their businesses, and frankly feel kinda intimidated by it, but not truly understand what came before. The pivots. The decisions. The strategies. I’m going to rewind the clock in this episode back to early 2019 when I was ready to shift gears in my business. I had been a course creator for 2 years by this point, but knew that it was time to expand and teach about something new. Although I’ve taken a lot of missteps in my business and often taken the long road in figuring things out, this one decision I made in early 2019 was a really good one.It allowed me to pivot, get 40 students into a brand new program I hadn’t even created it, and ultimately set me up to follow the path I’m now on today. If you are thinking of launching an online course, a membership, or any kind of digital program, you’ll want to hear this one. I’m sharing all of it in today’s episode, so stay tuned.Want to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!Register for it it here: www.gemmabonhamcarter.com/course-classDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Oct 2020

15 min 37 sec

If there is one thing that sets apart the new course creators from the experienced ones, it’s pre-selling.Literally every successful entrepreneur in the infopreneur marketplace - anyone who’s out there teaching in their area of expertise - will pre sell their programs before they launch anything new.What does that mean? How do you do it? And why is it so important?That’s what I’m diving into in today’s episode. So stay tuned -- Want to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!Register for it it here: www.gemmabonhamcarter.com/course-classDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Oct 2020

16 min 23 sec

One of the questions I get asked all the time is “Gemma, what can I charge for my course?”. Pricing is one of the trickiest things because it’s so different with digital products. This isn’t a physical product with clear cut costs, shipping charges, and margins. This isn’t a service-based business where you can estimate your hours for carrying out a task. This is a digital offer that you create once and sell again and again.And that can mean that people waaaay underprice for their program. The amount I charged for my first course was laughable.Or I see the other end of the spectrum, where people see other programs on the marketplace that are highly priced and price their own offer similarly. The danger here is that if you are newer in your space and don’t have the reputation and serious social proof that your program works, the over-inflated price tag will make it hard to sell. Like an over-priced house on Million Dollar Listing LA that goes stale. You want to end up in the sweet spot. A price that is going to be profitable and worth it for you, demonstrate what you’re teaching is seriously valuable, but also be fair for your customers.And that’s what we’re diving into in today’s episode. I’m going to tackle the 6 things you need to consider when you price any of your digital offers. That’s all coming up - so stay tuned! How to launch an online courseWant to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!Register for it it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Sep 2020

17 min 16 sec

Today on the show I have a special guest - Megan Taylor! Megan is a copywriter and is sharing some of her best tips on how to write compelling and engaging content. If you want to stop being a carbon copy of what’s out there and learn how to tap into your own voice to attract your dream clients and customers, this is an episode you don’t want to miss.But beyond that, we are also talking about her business model. I love the way Megan has structured her business and we even get into how she landed her very first client.This is a fun, coffee chat type episode that I know you’ll love. Let’s roll the tape!Want to see more of Megan?Catch her on InstagramSee her on FacebookCheck out her copy template shopWatch her masterclassAlready have an online course and want to scale it? Watch my free class: https://thesweetestdigs.lpages.co/pp-webinar/You can also join The Passive Project here: http://www.gemmabonhamcarter.com/join-tppDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Sep 2020

31 min 58 sec

Today I’m going to be talking about one of the most important things you can be doing in your marketing to majorly increase your course or program sales. Just by implementing this one strategy, you can really turn around a course that has had lacklustre sales. It’s a strategy that’s used by big and small brands ALL the time -- from shops like Target to airlines to coffee chains to hipster gift shops. It’s simple, but often missed.Tune in for the full scoop on this strategy! How to launch an online courseWant to create and launch your first online course? Snag a seat at this class where I show you exactly how you can launch an online course AND make sales before you even have the course created!Register for it it here!How to scale your existing courseAlready have a course or digital product? Cool! Let’s scale it. Here’s the class for you to learn how to do exactly that” Register for it it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Sep 2020

11 min 51 sec

“Gemma… creating a course sounds way too overwhelming. It’s going to take me forever to record every single video, make the workbooks, and do all the things. I’m out.” Are you being a negative nelly about actually putting in the work to create your course? You can’t just make a crappy course and then expect to rake in millions of dollars. (Despite what the bro marketing lamborghini ads would have you believe)But… the course content creation process doesn’t have to be horribly stressful, either.It comes down to having a solid course map, batching tasks, and tackling things in the right order.After creating 5+ courses myself, I’ve kinda got it down to a science. The last program I made is my most comprehensive and yet took me the least amount of time to pump out. In this week’s episode I’m sharing with you my 3-step system to creating online course content. I’m not going to pretend you can whip this out in a couple of days. That’s not how transformative, long-lasting courses are created.But I am going to share with you exactly how to systematically work through creating your course content so you can end up with a program you are really excited about and proud of. And one that your students will be obsessed with. Let’s roll the tape!Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Sep 2020

16 min 31 sec

The best strategy I use to make sales in my business? WEBINARS.I personally use webinars - or masterclasses, as you might’ve seen them referred to - to grow my revenue and enroll students into my courses and programs.Webinars, combined with email marketing, have been the catalyst to my multiple 6 figure business. They are a game changer. I have had over $10k days - like actual money in the bank, not anticipated payment plan payments - just from hosting a single webinar.I teach all of my clients and students to use them too..Like Tara who had a 25% conversion rate on her first webinar, and then had 10 more prospective students waiting for her in her inbox after she got off the webinar.Or Rachel who made $5k in her launch using a webinar. Or Vicki, who’s live webinar converted at 15%.I want that for you too. So I took your questions about webinars and am answering them all today.What is a webinar?Who should use them?What should a webinar include?How much do you give away in a webinar?And my fave - How to make your webinar NOT a huge sleaze fest?Let’s dive in.Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!Software mentioned:EverWebinarWebinarJamZoomDon't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Aug 2020

16 min 31 sec

Hands up if you feel like you're on the content hamster wheel. Always producing the next thing. Having to be on all the platforms. Showing up with new things to say day-in and day-out. Let alone actually working on your business, landing customers, and delivering an incredible course or digital offer experience.It's exhausting. Enter: The FAN Method. The FAN Method is a way in which you create one piece of stellar evergreen content - like something really good - and then use it in a bunch of different ways. Sure, you are going to turn it into a social media post, maybe an Instagram story, or a live video. But it goes beyond that. You can take that one piece of content and break it up into a bunch of different ways you probably never even considered. It's the quintessential method of working smarter, not harder. Essential especially for the parent-entrepreneurs who are working at home right now with the littles! (I feel ya). Tune in to this week's episode of The Passive Project Podcast or the video version right here (hyperlink to youtube) so you can learn this method of showing up as an expert in your space, but without the content overwhelm. Less scattered. More organized. Fully intentional.Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here!Rapid List Building Guide:Want to grow your email list?Get the top strategies from 20 online marketing experts like Jenna Kutcher, Jill Stanton, Tyler McCall so many others!Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.Download it here!52 PromptsHow would it feel to have an email list full of superfans who always opened YOUR emails? All it takes is 20 minutes a week. 20 minutes to craft an incredibly valuable and engaging email that will turn those subscribers into your superfans.That’s why I’m offering you instant access to my 52Prompts and email marketing strategy!Get it here!Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Aug 2020

12 min 57 sec

I love email marketing. I will shout it from the rooftops to entrepreneurs any time, any place. Having a VIP list of subscribers who open my emails, trust me, learn from me, and ultimately buy from me, is the backbone of my business. It’s where I focus most and spend time growing and cultivating my audience. But how can you get people to actually hop onto your email list?Nobody is going to hand over their email address for a boring newsletter. You need to give them an amazing reason to subscribe.And that’s where lead magnets come in. It’s basically a bribe: Give me your email address and I’ll give you this cool, valuable thing for free! In this episode I’m going to share some of the best lead magnet ideas out there. These are things that have worked for me and my students, and have resulted in tens of thousands of new subscribers. Dive into this episode to learn what makes a killer lead magnet. And get ready to leave with a bunch of ideas to get your email game on point.Let’s roll the tape!Linked we mentioned:ConvertKitFloDeskFreebie of the week: The Rapid List-Building GuideWant to grow your email list?Get the top strategies from 20 online marketing experts like, Jill Stanton, Tyler McCall so many others!Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.Download it here: https://thesweetestdigs.lpages.co/list-building-guide/Grab 52 Prompts: https://thesweetestdigs.lpages.co/52prompts/Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Aug 2020

16 min 44 sec

Ever wonder how online business owners are making money?Want to know which offers are really working to generate revenue?And are online course creators just making money from one course all the time?In this week’s podcast episode I’m going behind the scenes to share with you the 5 ways in which I make money as a business strategist and course creator. I’m peeling back the curtain on how my offers work together to create the income I make every month in my business, how you can copy this same framework, and which streams to start with.As someone who has made money doing ALL the things online, it’s been a journey to get to where I am today. Alright… in true Cuba Gooding Jr. fashion… SHOW ME THE MONEY!Let’s dive in.Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register here: https://thesweetestdigs.lpages.co/course-class/Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Jul 2020

29 min 55 sec

Have you wondered how you can actually validate an online course idea? Like how can you actually know that it will be worth your time creating? No one wants to spend months creating an online course that is ultimately going to flop. In this episode, I’m diving into how you can validate your online course idea in the marketplace.This episode was actually from a talk I did at the recent GEM conference. We got incredible feedback from the audience about this session, and so I knew I wanted to share it here with you! Let’s roll the tape...Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register here: https://thesweetestdigs.lpages.co/course-class/Want to start your own free trial of Teachery? Make sure to use our affiliate link to get some extra special bonuses! www.teachery.co/gemmaWant access to the lifetime option of Teachery? Email us at hello@gemmabonhamcarter.com and we can hook you up :) Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Jul 2020

14 min 2 sec

If I had $5 for every time I heard an entrepreneurial guru tell me to “nail my niche” I would’ve made that million a LONG time ago.And let me be real. I’m pretty sure I have lessons called “how to nail your niche” inside of some of my own programs.BUT when it comes to selling an online course or digital offer, I want you to forget nailing your niche and instead NAIL YOUR TRANSFORMATION.The whole reason an online course sells like hotcakes is because people want the results it offers. They want that solution to their pain point. And the faster + easier your course gives them that solution? The easier the purchasing decision is.If you want your online course to end up on the best-seller list instead of in the course graveyard, you need to get crystal clear on what that BEFORE → AFTER transformation is for your customer.Let’s say you are marketing a course for moms all about how to homeschool kids.If you were following the usual “nail your niche” questions, you might end up with this:My niche are “North American homeschooling moms who are 25-40, have 2+ kids, love to be outside, are athletic + adventurous, live in a rural setting, workout everyday, and eat plant-based”.And at first it’s all like “Yay! I nailed my customer avatar!”  But all you really have are a bunch of characteristics of that person that are all pretty superficial. Whether that mom is outdoorsy and adventurous or loves to stay in and binge Bravo while she drinks a glass of pinot doesn’t really have any effect on whether they buy your program or not.What does matter are those deeper pain points that mom is experiencing.Where are they BEFORE they take your course? How are they feeling? What do they think? What do they have? What do they believe?And where are they AFTER they take your program?Tune in to this week’s podcast episode to get way more clarity on how to nail your course transformation.Freebie of the week: The Rapid List-Building GuideWant to grow your email list?Get the top strategies from 20 online marketing experts like, Jill Stanton, Tyler McCall so many others!Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.Download it here: https://thesweetestdigs.lpages.co/list-building-guide/Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register here: https://thesweetestdigs.lpages.co/course-class/Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and lifeSupport the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Jul 2020

16 min 36 sec

Ever want to zoom out on the bigger picture of how you can attract leads, nurture them, turn them into paying clients, and retain them? That’s exactly what we’re talking about in today’s episode of The Passive Project Podcast.I have business expert Shani Tene on the show today who is sharing with us her 5-part RADAR system that she uses with all of her clients and students.This system allows you to get out of the weeds, get away from flash in the pan strategies, and instead build out a model that grows your digital product or service based business consistently.I was nodding enthusiastically along with everything Shani said in this interview. I know it’ll resonate with you too.Let’s roll the tape!Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register here: https://thesweetestdigs.lpages.co/course-class/Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Want to see more of Shani?Visit her websiteCatch her on FacebookJoin her on InstagramAttend her masterclass!Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Jul 2020

32 min 11 sec

You know the online course and education space is a million-dollar industry and you are ready to tap into it.But what should your online course be all about? How can you define a profitable topic that will sell?In today’s episode I’m diving into just that. We’ll be going through the 5 steps you need to take to discover your profitable online course topic. From looking at your passions and skills, doing market research, and validating your concept, I’m going to hand over the step by step playbook you need.Let’s dive in!Freebie of the week: How to launch an online courseRegister for my free masterclass to learn all about how you can launch an online course AND make sales before you even have the course created!Register for it it here: https://thesweetestdigs.lpages.co/list-building-guide/Want to start your own free trial of Teachery? Make sure to use our affiliate link to get some extra special bonuses!Want access to the lifetime option of Teachery? Email us at hello@gemmabonhamcarter.com and we can hook you up :)Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Jun 2020

34 min 26 sec

We all know the stories. The ones of people quitting their soul-sucking jobs and starting the entrepreneurial dream.My friend Goli is one of those people, leaving her law career behind and starting a whole new business. One that she wasn’t sure would work.She chronicles her story and others in her popular podcast, Lessons from a Quitter.Goli is now a Business Coach for others who want to quit their jobs and find their true passion.I sat down to chat with Goli about how she did it. What did she do first? Where did she start? How did she grow her audience?  And how can others find their true calling?If you’re feeling drained from your 9-5 gig, want to figure out what actually makes you happy, and you’re looking for a way out, this is a must-listen episode!Want to start your own free trial of Teachery? Make sure to use our affiliate link to get some extra special bonuses! www.teachery.co/gemmaWant access to the lifetime option of Teachery? Email us at hello@gemmabonhamcarter.com and we can hook you up :)Rapid List Building Guide:Want to grow your email list?Get the top strategies from 20 online marketing experts like Jenna Kutcher, Jill Stanton, Tyler McCall so many others!Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.Download it here!Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Jun 2020

33 min 14 sec

We’re going there today, friends.Into the woo. Have you ever tried manifesting? Or read a book about the law of attraction?It’s either way too out there for some of you, others have little seeds of interest and want to know more, and the rest of you are fully into it and can’t get enough of talking about the law of attraction, rituals, energy, and all things spiritual.In the last couple of years, I have gotten way more into this stuff. And honestly, the more I explore it, the happier I feel, the more balance and clarity I have in my life, and I have taken aligned actions in my business that have allowed me to grow it, tooSo I wanted to talk about some of this stuff with you guys. I’m still a newbie when it comes to this stuff, so i asked my friend and manifestation expert, Taylor Rae to come on for a chat. In today’s episode, Taylor and I are talking about:What manifestation is and the steps you can take to get startedHow to releasing fear and limiting beliefs that stop you from stepping up and showing upThe MAJEM method to creating a morning ritual that works for youMoney blocks that you might be experiencing without even realizing itGet ready… because we’re getting woo woo up in here. That’s all coming up, on this episode of The Passive Project Podcast.Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Want to see more of Taylor?InstagramFacebookWebsiteManifestation MasterclassSupport the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Jun 2020

41 min 2 sec

On this week’s episode I’m sitting down with Jason Zook. If you don’t know Jason, he started in online business over 10 years ago with a wacky idea called iWearYourShirt, that he turned into a business generating over a million bucks.He has since written books, launched online courses, coached hundreds of other entrepreneurs, and created a software company.All with his unique edge. If Jason Zook is doing something - I can guarantee you, he is doing it differently than everybody else.In today’s show, he and I are digging into online courses. What makes a great course versus one that flops? Is the infopreneur market too saturated? How has he and Caroline (his incredible wife) created and sold over 30 courses between them?And then we’re diving into Teachery. Jason is the founder Teachery - an online course software platform.I have used Teachery myself for years to deliver all of my courses, membership, and other digital products and I wanted to have him on the show to speak to how Teachery stands out against the competition, what makes it a great platform to use as a course creator, and what’s coming up with their company. That’s all on today’s show - so stay tuned.Want to start your own free trial of Teachery? Make sure to use our affiliate link to get some extra special bonuses! www.teachery.co/gemmaWant access to the lifetime option of Teachery? Email us at hello@gemmabonhamcarter.com and we can hook you up :) Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

May 2020

43 min 19 sec

Do you know your enneagram number? Or Myers Briggs type? Or personality colour? Everyone is into personality tests these days. I’m a 3 on the enneagram, an INTJ on Myers Briggs, and a red on the colour system. I love this stuff!One of the really cool things that you can do is apply those personality types to your email writing in your business. Whether it’s for your newsletter, a live launch or a sales email in your evergreen funnel.Learn how to write emails for the Monica’s, Phoebe’s, Joey’s, and Ross’s of the world that are going to get them to read, connect, and take action (if you don’t get that Friends reference, well … I’m not sure we can be friends anymore. haha!).Today’s podcast guest, copywriter Tarzan Kay, is breaking down the complete colour-coded system for us.This system will truly change the way you write email. So tune in!Grab 52 Prompts: https://thesweetestdigs.lpages.co/52prompts/Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

May 2020

30 min 36 sec

Do you know what takes a ho-hum online course that doesn’t sell and turns it into an irresistible course that has your audience pulling out their wallets, eager to jump in and enroll?It comes down to The Bucket System.In today’s episode, I’m going to share with you what The Bucket System is and how you can take this concept, apply it to your online course and start making more sales instantly. You’ll learn:What the 5 buckets are and why you need each one in your course The reason why we need each bucket and how it’ll make a giant difference to your salesHow to package up your offer with an irresistible value stack That’s all coming up in today’s episode!Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/Want to create and launch your first online course? Get on the waitlist for Course Creator School: https://thesweetestdigs.lpages.co/ccs-waitlist/Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

May 2020

26 min 32 sec

Are you in a service-based business, but want to make that transition to digital offers? Today I brought one of my in real life friends, Laura Kelly, onto the podcast.Laura is an incredible wedding photographer. If you’re from Ottawa and you’ve planned a wedding, you probably know Laura. She built an incredibly successful photography business, but knew that it wasn’t the business model she would want to still be doing 10 or 20 years from now.So she started her second business. It all began with a podcast. And has grown from there.Tune in to today’s episode so you can hear more about why she’s making this transition, how she’s doing it, the ways she’s building her new audience, and the first paid offer she put out there.Plus, we do a Reality TV rapid fire session at the end that you won’t wanna miss.This is gonna be a coffee chat with your bestie type of episode. So stay tuned.Freebie of the week: TeacheryWant to launch your own online course? Get a FREE month of our fave online course software program, Teachery!If you already have your course or digital offers and want to learn how to make more sales and turn them on evergreen, sign up here for our FREE masterclass! It’s going to change the way you think about growing and scaling your biz. Get ready for some major lightbulb moments: https://www.teachery.co/gemmaFreebie of the week: The Rapid List-Building GuideWant to grow your email list?Get the top strategies from 20 online marketing experts like Jenna Kutcher, Jill Stanton, Tyler McCall so many others!Learn the HIGHEST converting strategies so you don’t waste time on things that don’t work, and you build that list of raving fans.Download it here: https://thesweetestdigs.lpages.co/list-building-guide/Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Want to see more of Laura?Visit her website: https://laurakelly.co/Catch her on Instagram: https://www.instagram.com/laurakelly.co/ Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

May 2020

51 min 29 sec

Today we are diving into Pinterest! You know the power of Pinterest to drive traffic and leads to your business.Maybe you’re already capitalizing on it or maybe it’s buried on your to-do list somewhere. Wherever you are right now, I want you to tune in to today’s episode because I’m sitting down with Kate Ahl from Simple Pin Media.Kate has been running her Pinterest agency for years and knows the Pinterest platform inside and out. Her agency manages pinterest accounts for some of the biggest bloggers, creatives, and brands and she has her pulse on what’s working and what’s not.I wanted to get on a call with her to ask her the latest and greatest Pinterest strategies. We didn’t talk about pinnable graphics or board organization. You can find that info anywhere. Instead, I wanted to ask her about using pinterest ads, the best way to convert a pinterest viewer into a buyer, and what’s working right NOW on pinterestGet out your pen and paper and get ready to take notes on this one. Go hit play on today’s episode!Snag a spot in my FREE class --> Make Mo’ Money, Honey: How to Scale Your Digital Product Biz: https://thesweetestdigs.lpages.co/pp-webinar/Don't forget to subscribe and review the podcast if you like what you hear: https://podcasts.apple.com/ca/podcast/the-passive-project/id1470482672I love sending out emails to my peeps with helpful tips, inspiration, and free stuff I create and use in my own business. If you’re already on my list, you’ll see that I’ll also be sure to alert you to the new episodes as they come out. If you aren’t already on my email list, well babe… what are you waiting for? I can’t wait to be BFFs with you and learn more about your business and goals and life.So make sure to get your cute butt over there. You can head to: https://gemmabonhamcarter.com/bestiesMake sure you go ahead and forward it to your biz BFF. Leave a review on iTunes. Share it on your instagram and tag me. I would give you some major online love for that.Want to see more of Kate?Find her on Facebook: https://www.facebook.com/simplepinmedia/Follow her on Instagram: https://www.instagram.com/simplepinmedia/Visit her on Pinterest: https://www.pinterest.ca/simplepinmedia/Support the show (https://thesweetestdigs.lpages.co/pp-webinar/)

Apr 2020

38 min 20 sec