Creating Connections

By Vidyard

Creating Connections is about finding the human touch in a digital business world. The voices of marketers and sales reps can become a sea of faceless noise that would-be customers drown in. Finding a way to stand out and connect with buyers on a personal level—and earn their trust—is more important than ever. If you’re looking to connect and engage with your audience in truly memorable ways, this podcast is for you. We explore the delicate balance between brand and demand, capitalizing on new digital channels such as chatbots and video, and bringing the human element back into B2B marketing and sales. #VideoInFocus, a dedicated sub-series, dives deep into the expanding role of video in helping businesses create better connections with a focus on video content strategy, video for inbound and digital marketing, conversational video, and scaling in-house video production.

  1. 1.
    12. The Rise of ABM: It’s Time to Split Your Funnel w/ Lauren Mead
  2. 2.
    #VideoInFocus Ep 9: Continuous Content Creation Is the Future of Marketing w/ Brian Fanzo
  3. 3.
    11. Turn Customers Into Fans and Fans Into Customers w/ David Meerman Scott
  4. 4.
    #VideoInFocus Ep 8: From Play to Pay: Using Video to Convert Free Users w/ Dustin Tysick
  5. 5.
    10. The New Rules of Social and Relationship Marketing w/ Mari Smith
  6. 6.
    9. How to Get a Response. Every. Single. Time. w/ Stu Heinecke
  7. 7.
    8. Forget Best Practices, Be Best in Show w/ Jay Acunzo
  8. 8.
    #VideoInFocus Ep 7: Provide MASSIVE CLARITY to Buyers w/ Todd Hartley

Listen to Creating Connections now.

Listen to Creating Connections in full in the Spotify app