The Two Lauras
If you are a freelance social media manager, you are in the right place! Join the two Lauras as they give you their honest views and advice on building a business in the social media sector. They'll share tips on marketing trends, growing your business and give you an insight into how they run theirs. Join the free Facebook group to continue the conversation at thesocialmediamanagershub.com
We are often asked how we manage our time as we run our company and manage our own freelance clients so in this episode we spill the beans on the inner workings of our business. We also introduce you to our no-faff plan which is our way of working more productively and planning our time better so we can focus better on our work. The no-faff plan gives you two ways of planning your diary to work more efficiently. You can download our template to map out your own no-faff plan at thetwolauras.com/nofaff We'd love to chat more in our Facebook group so do come and let us know how you manage your working week at thesocialmediamanagershub.com
16 min 5 sec
At this time of year, you might be looking for ways to top up your bank balance so in this episode we share five ways you can bring in some 'quick' cash. Read the blog https://thetwolauras.com/make-money-as-a-social-media-manager/?utm_source=captivate&utm_medium=podcast&utm_term=episode14&utm_content=quick-cash&utm_campaign=blog (here) 👈 These ideas rely on you having an audience of people to sell to, but if you don't you'll still pick up some great ideas in this episode and you might benefit from these resources to help you start building an audience for the future: 👉 https://thetwolauras.com/top-10-tips-to-grow-your-instagram-followers-a-guide-for-social-media-managers/?utm_source=captivate&utm_medium=podcast&utm_term=episode14&utm_content=quick-cash&utm_campaign=blog (Top 10 tips to grow your Instagram followers) 👉 https://my.captivate.fm/thetwolauras.com/content-bank?utm_source=captivate&utm_medium=podcast&utm_term=episode14&utm_content=quick-cash&utm_campaign=contentbank (The content bank) 👉 https://thetwolauras.com/content-ideas-for-social-media-managers-the-two-lauras/?utm_source=captivate&utm_medium=podcast&utm_term=episode14&utm_content=quick-cash&utm_campaign=blog (Attract your dream client with these 4 essential posts) We'd love to hear from you if you've used any of these ideas, drop into our https://my.captivate.fm/instagram.com/thetwolauras (Instagram DMs) and let us know what's working for you.
21 min 5 sec
We are breaking down Adele's latest launch and breaking down her sales funnel to share how she used some of the basic principles of marketing that we could all implement in our own social media marketing. How would you like to learn the key steps you can take to attract, win AND retain your dream client as a freelance social media manager? Sign up to our live masterclass where we will be taking you through the exact processes you should have in place to work with your dream clients so you can build a profitable business. Save your space here - https://thetwolauras.com/masterclass?utm_source=captivate&utm_medium=podcast&utm_term=episode14&utm_content=adele&utm_campaign=masterclass (thetwolauras.com/masterclass) If this episode inspired you, take a screenshot and post it to your Instagram stories and tag us @thetwolauras.
21 min 16 sec
If you struggle with getting engagement on your client accounts (or your own) then this episode is for you. We discuss all the reasons that you might not be getting the engagement you want and share some tips to help you increase your engagement. We recently shared a Reel about this topic on Instagram, check it out https://www.instagram.com/reel/CUU2ApjjPFZ/ (here).
14 min 7 sec
These days there are so many 'experts' out there sharing their advice, strategies, hacks etc with regards to social media marketing. So how do you position yourself as a leader, someone who knows their stuff when you don't have thousands of followers, a blue tick or professionally designed graphics? In this episode, we dive into what we think social media managers should do if they want to be taken seriously, and how to deal with the imposter syndrome that can appear when there are so many experts out there. We also explain our 3P framework for creating content that'll not only help you show up as an expert but will lead to more sales with your audience. The Content Bank contains hundreds of post ideas for freelance social media managers and follows our 3P framework. Check it out here.
23 min 10 sec
We've all had those annoying questions from clients, haven't we? Can you make this go viral? I'm on a small business, Can you give me a discount? Why aren't we getting sales yet (when you've only just started working on the account) So we thought we'd share the responses we wish we could give to these kinds of clients. Think of this episode as a form of therapy for us and all you social media managers listening! We'd love to hear the worst things you've heard from clients (or prospective clients) so come and tell us in our Facebook community, The Social Media Managers Hub and let us know what you wish you could say! We'll be waiting with our best gifs in response!
23 min 16 sec
In this episode, we discuss overcoming the fear of starting our business and explain where it all began. We share why we created The Social Media Managers Toolkit and spill the beans on why we created our Facebook group. We also talk about how you can come up with a name for your business so you don't get held back (spoiler alert... it's a lot to do with having a JFDI attitude!) Come and join us in our Facebook group at thesocialmediamanagershub.com to carry on the conversation. If you'd like to submit a question or topic for the podcast you can do so at thetwolauras.com/podcast-questions If you're enjoying the podcast we would love it if you'd leave us a review.
19 min 58 sec
Working as a social media manager at Christmas time can be crazy, hectic with clients throwing last-minute promotions at you and expecting you to change content plans at the drop of a hat, and then wondering why sales aren't magically increasing… after all they are paying a social media manager! So in this episode, we share some tips on how you can get prepared now so you don't have issues as the big day approaches. Read https://thetwolauras.com/how-to-get-your-social-media-clients-ready-for-christmas/?utm_source=captivate&utm_medium=podcast&utm_term=episode9&utm_content=christmas&utm_campaign=blog (this blog )for more details on this topic. We'd love to hear any tips you have for planning for this busy time of year - come and let us know in our free Facebook group thesocialmediamanagershub.com
12 min 7 sec
If you are a freelance social media manager trying to increase your income, this episode is for you. Pricing is always a hot topic in our membership, The Inner Hub, and we get asked almost daily how much someone should charge. So in this episode, we make it easier for you by sharing some of the biggest mistakes to avoid when it comes to pricing your services. Find out if you are charging enough by taking our https://thetwolauras.com/friends-pricing-character-quiz/?utm_source=captivate&utm_medium=podcast&utm_term=episode8&utm_content=friends-quiz&utm_campaign=leadmagnet ('Which FRIENDS Pricing Character Are You?' quiz).
19 min 51 sec
In this bonus episode, we let you into our thoughts about whether or not it's still important for social media managers to prioritise creating a pretty grid on Instagram. If you've spotted any awesome puzzle grids in the wild, slide into our Instagram DMs and share them with us! We'd love to hear your thoughts on this, let us know in our free Facebook group thesocialmediamanagershub.com.
13 min 35 sec
In this episode, we share the reasons behind our decision to retired our most popular course and explain why will no longer be teaching social media managers how to become Facebook Ads managers in Ads Manager Academy. We'd love to answer your questions so please head to thetwolauras.com/podcast-questions to ask us anything related to social media marketing or building a business as a social media pro. We will try and answer in a future episode.
10 min 39 sec
There's one question that gets asked multiple times a week in our free Facebook group, https://thesocialmediamanagershub.com (The Social Media Managers Hub). So in this episode, we share our answer to how freelance social media managers can create a portfolio for their business. For more information on how you can attract your dream clients without a portfolio check out https://thetwolauras.com/5-ways-to-showcase-your-work-without-a-social-media-portfolio/?utm_source=captivate&utm_medium=podcast&utm_term=episode5&utm_content=portfolio&utm_campaign=blog (this blog.)
9 min 51 sec
We've been posting up to 4 Reels a day lately and in this episode, we share some things we've discovered since going all in! We talk about whether social media managers should be using Reels themselves and if it's a good service to offer to their clients. Plus we discuss what's working for us so you can try it too. Subscribe to our Reels Review weekly emails and get simple ideas you can use to create awesome Reels in minutes thetwolauras.com/reels-review. Submit a question or idea for us to cover in the podcast at thetwolaura.com/podcast-questions Find us on Instagram @thetwolauras.
32 min 46 sec
In this episode, we answer a question from one of our Inner Hub members and share the biggest business regret we have, in the hope you can avoid it! If you'd like to submit a question for us to answer on the podcast go to https://thetwolauras.com/podcast-questions (thetwolauras.com/podcast-questions) Find out more about The Inner Hub at thetwolauras.com/inner-hub
9 min 29 sec
Instagram Hashtags are the hot topic right now, thanks in part to some terrible advice shared by a big account! In this episode, we bust those myths and share how Hashtags actually work on Instagram. We explain how hashtags help your content be discovered and how you can rank in the hashtag feed. We mentioned Flick which we for hashtag research and analytics and highly recommend. https://thetwolauras.com/how-to-be-brilliant-at-instagram-hashtags/?utm_source=captivate&utm_medium=podcast&utm_term=episode2&utm_content=hashtags&utm_campaign=blog (Head to our blog )for more advice about using Hashtags on Instagram. Find us on Instagram @TheTwoLauras.
29 min 29 sec
Find out exactly what JFDI with The Two Lauras is all about!
3 min 27 sec
Welcome to the J.F.D.I podcast, the show for freelance social media managers. We are your hosts, Laura Moore & Laura Davis, usually known as The Two Lauras. We are the founders of The Social Media Managers Toolkit and hosts of The Inner Hub membership for social media pros. Having both built successful businesses in social media marketing, we are uniquely placed to give you advice and tips to help you build your business in this sector. We'll be sharing tips and strategies around social media marketing, giving you advice that will help you grow your business as a social media pro and providing an insight into how we run our business too. We might rant, we'll probably swear and we'll be dropping a new episode of J.F.D.I into your favourite podcast player every Tuesday morning. We are always available to continue the conversation in our free Facebook group www.thesocialmediamanagershub.com or on Instagram @TheTwoLauras Follow The J.F.D.I Podcast in your podcast app of choice or head to thetwolauras.com/listen to get started. zKv6Ypj6PgYtniruRnNY
1 min 6 sec