Top Insights from the Best: Top Insights for CEOs, Sales & Marketing Leaders and Investors from the best experts in the world.

Zorian Rotenberg

The "Top Insights from the Best" is the latest & greatest from the world of SaaS Sales, Marketing and overall Go-to-Market executives.We interview the most prominent CROs, VPs, senior operators and investors to discover their best insights, strategies, tactics and unique tips to succeed in scaling SaaS revenue.

The focus of our conversations is on helping C-Level executives hear how others accelerate sales from $20 Million to $200 Million ARR and beyond - faster and better. Our Guests include Richard Harris, Scott Leese, Jeff Hyman, Jamal Reimer, Joe Caprio, Chris Lytle.⠀

All Episodes

Jen SpencerVice President, Sales and Marketing at SmartBug Media, Speaker, Sales MentorJen Spencer is the Vice President of Sales and Marketing for SmartBug Media, an Intelligent Inbound® marketing agency of experts in digital strategy, revenue operations, public relations, content marketing, and marketing automation. She's also a founding coach at SDR Nation and a past board member of the Phoenix chapter of Girls in Tech. Jen subscribes to the notion that “we’re all in this together,” and great communication leads to great partnership. She loves animals, technology, the arts, and really good Scotch.

Feb 2

49 min 55 sec

Chris Lytle has conducted more than 2200 seminars throughout the English-speaking world. A gifted speaker and teacher, Chris inspired and educated countless radio advertising sales professionals for 44 years. He is famous for providing “more usable information-per-minute” than anyone else in the business.  Chris is the author of the business bestsellers, The Accidental Salesperson: How to Take Control of Your Sales Career and Earn the Respect and Income You Deserve and The Accidental Sales Manager: How to Take Control and Lead Your Sales Team to Record Profits. His company, Instant Sales Training, continues to deliver his sales training in easily digestible knowledge bites. This automatic sales improvement process revolutionizes the way sales managers develop the people who develop their profits.  Chris’ mission is making successful people and companies even more successful.In this episode:- About the "Forgotten Rookie" & Sales Management Trap- Why there is so much risk when promoting an AE to a Sales Manager- How a new Sales Manager mitigates the "Unknown Unknowns" in the role- Why companies do sales training yet they don't do manager training- Where to focus as a priority - why a Sales Manager is more important as a driver of results than sales reps- Why companies promote their A-Players and top performers away from the role where they are highly successful into a role where they don't know anything about and don't always perform well as a manager- How and why sales are won in the Discovery phase- What makes someone a good sales rep & the value-add concept- What is a Sales Pipeline Angioplasty and how to purge out unlikely Opps- The difference between Prospects & Information Seekers and about engagement metrics and next steps in the sales process

Jan 13

34 min 12 sec

Currently the VP of Inside Sales at PatientPop, Kevin has had an extensive sales career. He's been listed as an InsideSales Top 10 Sales Leader and Sales Development Exec of the Year, and his REVstar nomination called him "a true leader who can combine the vision it takes to plan ahead down to the day-to-day with the sales reps he's helping."In this Episode:- How do you use Analytics and tie it to humans (re data & Human element)?- How do you drive behavior change?- How KD scales sales faster - if the board asked to figure out a way to grow much faster in 2021, how he would approach it.- Thoughts on Behaviors vs Processes vs Skills vs Metrics- About managing Process vs developing People and skills- Leadership style of Demanding vs. Commanding- About "slowing down to speed up" and rebuilding and resetting to go faster- What are the biggest mistakes KD made in his career (one relating to how to communicate to the Board of Directors about "risks")- Board Talk - on the balance of Risks vs. Upside when communicating messages to the Board- What KD does when he is behind the goals in any Qtr  (and the How vs. What vs. Why of either missing or hitting your numbers)- The key reason why, when the quota is missed, KD is still perfectly OK - And what is the reason that, when the team hits quota, KD is unhappy - About the concept of "Defend when Defendable" - What is "POE" and why it is the most important thing in sales- On Specialization vs. the prospecting AEs and the insight of AE1 vs AE2- Asking the question "Is it working?" first and foremost- About developing a training Bootcamp for new AEs promoted from SDRs- KD's insights on "earning promotion, not earning the role" 

Jan 5

54 min 14 sec

Brent Gleeson is a Navy SEAL combat veteran with multiple combat deployments to Iraq and Africa. Upon leaving SEAL Team 5, Brent turned his discipline and battlefield lessons to the world of business and has become an award-winning entrepreneur, bestselling author, and acclaimed speaker on topics ranging from resilience, mental toughness, leadership and building high-performance teams to culture, and organizational transformation. Brent is the Founder and CEO of TakingPoint Leadership, a progressive leadership and organizational development consulting firm with a focus on business transformation and building high-performance cultures. Brent was named a Top 10 CEO by Entrepreneur Magazine in 2013.Brent holds degrees in finance and economics from Southern Methodist University, certificates in English and History from Oxford University in England and a graduate business degree from the University of San Diego. He is the bestselling author of TakingPoint: A Navy SEAL’s 10 Fail-Safe Principles for Leading Through Change, which was a #1 New Release on Amazon in Organizational Change and Business Structural Adjustment. Brent latest book, Embrace the Suck: The Navy SEAL Way to an Extraordinary Life, publishes on December 22, 2020.In this episode:- "The Only Easy Day Was Yesterday"  - how this Navy SEALS motto relates to business and sales management in SaaS- How Navy SEALS become mentally tough and survive Hell Week - what SaaS CROs and sales leaders can do including engaging in health and wellness activities, taking short breaks, journaling and better sleep- Hear a real life and death Navy SEALS "capture & kill" combat story from Baghdad   - On grit, resilience, "emotional maturity", stress management and compartmentalization and learning what is in your control- The Navy SEAL way of "leaning into adversity"- About changing people on the team before changing the team- On the upcoming book "Embrace the Suck: The Navy SEAL Way to an Extraordinary Life"- Insights on "leading change"- The rituals, beliefs and guiding principles- Leadership - why great leaders have empathy- The Navy SEALS and the "Rule of 7" & the "Rule of 40%" - Understanding people's behaviors and what motivates them and measuring team engagement at work- How to get a team to click and enhancing the performance of your team- Insights from Navy SEALS research/studies in the boat with good leaders vs. bad leaders (and what happens when you remove a good leader and bring in a bad leader to a well-functioning team)- Z asks whether Brent knows other Navy SEALS like @Jocko Willink and @Leif Babin as well as @David Goggins- How CEOs and CROs can hire Navy SEALs into SaaS sales roles with Elite Meet and the Honor Foundation

Dec 2020

54 min 30 sec

Mike Volpe is the CEO at, Spend Management & Travel Management SoftwarePreviously, he has joined HubSpot as the fifth employee and as CMO helped the company grow from about a dozen beta customers to over 15,000 customers, 1,000 employees, $150m in revenue, and an IPO leading to a $1.7B market cap.  He has also made more than 25 angel investments with 4 exits so far (HubSpot, Locately, GroSocial, ThriveHive).Mike serves as an advisor to a number of companies and is on the board of directors of Repsly, a mobile CRM company and was on the board of Attend until they were acquired by Event Farm. He has worked in marketing at a number of different startups in Boston and San Francisco and loves talking about marketing and growth with other marketers and entrepreneurs.In this episode:- As one of the original founding team members of Hubspot and someone who co-invented Inbound Marketing, Mike shares top insights on how Inbound changed over time and the future of Inbound going forward- On why so many companies still erroneously don't believe in or don't do Inbound Marketing despite the fact that it works better than any other type of marketing- How Content Marketing is not the same as Inbound Marketing- Discussion about PLG (Product Led Growth) as Mike was one of the originals in the PLG game with which generated millions of leads- How Mike went from a world-class SaaS CMO to a CEO- What are some of Mike's favorite Marketing Campaigns that you can learn from- Why "Made to Stick" is one Mike's favorite books for marketers- And some of Mike's favorite Marketing executives

Dec 2020

41 min 45 sec

Kyle Porter is the founder and CEO of SalesLoft, the provider of the #1 sales engagement platform. SalesLoft helps more than 2,000 companies provide better selling experiences to their customers and was named the 7th Fastest-Growing Technology Company in North America by Deloitte. Recognized as the #1 best place to work in Atlanta for the second year in a row, SalesLoft has more than 400 employees in its offices in Atlanta, San Francisco, New York, London, and Guadalajara, Mexico. Kyle is a fervent champion of organizational health and is focused on creating an environment where people can learn more, do more and become more. In this episode:- Why every great CEO prioritizes "Organizational Health" and culture over everything- Why great leaders set Vision, Mission and Values- On using Core Values to gauge who you let into your company and how they guide the behaviors you celebrate vs those you tolerate - The story that inspired Kyle from Patrick Lencioni's "The Advantage" and Southwest Airlines & how "it's below me" is the reason most CEOs don't pay attention to Organizational Health- Why the Sunday Night "Weekend Update" email is so important- Cultural rhythms like the "All Hands" meeting every friday - About team members who get an applause 3 times- Managing remote teams with 2 types of Fridays - the "Rest Days" and the "Focus Days"- Why Kyle developed his own internal "Leadership Program"- On why Kyle had strategies to be: "Best Place to Work" and "Best Place to be a Customer"- How to do exceptional Marketing in SaaS - on not talking about yourself, ranking the problems you will solve, finding influencers and repackaging their messages- Stories of how Kyle used "risky marketing" which led him to meet @Marc Benioff- About the KPIs/metrics and how the goals for Meetings Scheduled by Outbound SDRs are 70 / quarter while Inbound SDRs is 100 / quarter  - Learning from Kyle's leadership style about empowering his lieutenants and being a Leader who is "biased to approve his executive's decisions"- The way to fill gaps with Trust- Why leaders say "I intend" and how to learn Intent-Based Leadership Philosophy from "Turn the Ship Around" by @David Marquet- Great leadership and expecting the best - giving lieutenants big goals outside of their experience or comfort zone and say "I expect from you" while also saying "I will help you and support you"- What it means to be a "Level 5 Leader" based on John Maxwell's leadership methodology- The importance of being exceptional at attracting great talent and the difference between "Recruiting" vs. "Hiring"- Using a "Role Clarity" spreadsheet- Profound insight: how Kyle learned to scale his own knowledge faster to scale as his SaaS company grew from zero to $80+ Million in $ARR and Kyle's point: "I intend to learn faster than the rate of my experience"- Why the ultimate compliment to someone is to "take advice and do it" then come back and tell them you did it- What is "#SalesLove", why it's an internal culture plus what the reps give to clients and about the mural behind Kyle in the video- Why it's critical to read your Customer NPS Reviews and G2 Crowd Reviews while listening to your rep's calls- Why Kyle loved the "Above the Line" concept from reading the "15 Commitments to Conscious Leadership"

Dec 2020

51 min 24 sec

Paul Melchiorre is an Operating Partner at Stripes focusing on SaaS portfolio companies, specifically assessing and advising on go-to-market strategies. Currently, Mr. Melchiorre is an independent director at R3, an enterprise blockchain technology company, and was previously an independent director at Scout RFP, a sourcing and procurement software company that was acquired by Workday (NASDAQ: WDAY). He also sits on the board of nonprofit Spark.Org. Previously, Paul also served as Global Customer Officer and Chief Revenue Officer at Anaplan, a leading SaaS platform to facilitate financial planning and management, where he contributed to a successful IPO in 2018 and saw the company grow from $80 million to $300+ million in Annual Recurring Revenue and to over a $7 billion market cap. Mark Petruzzi has worked in the enterprise software and cloud software ecosystem for 25 years. Today he is an industry leader with a distinct focus on channel and alliance program development and execution. Mark started his career at The MAC Group, a Harvard-based strategy consulting firm, and has held senior leadership positions at Deloitte, Oracle, Ultimate Software and HCL, driving exceptional growth and consistently delivering over-target revenue performance. In addition to his operating success, Mark is an author, speaker and an adjunct faculty educator at Duke CE, Trusted Advisor Associates and The R Group.  He specializes in Cloud Software Sales, Trust-based selling and Cognitive and Behavioral-based Sales Team Development.  In this episode:- Insights from the new book "Selling the Cloud:  A Playbook For Success In Cloud Software And Enterprise Sales"  {@Lisa: please hyperlink it to Amazon}- How enterprise software selling has changed over time and the acceleration of those changes with the current environment around the work from home efforts- What is the future profile of the top enterprise sellers and how to identify them and compete for the scarce talent- Why Empathy and Authenticity are key when recruiting your most successful sales professionals- How has the role of Customer Success evolved and where do you see its role in the future of the high growth SaaS companies- Why growing revenue from existing customers is 3x-5x easier than finding new customers- How the acceleration of sales transformation is happening in 3 months that otherwise would take 3 years- What is the CRO role (Chief Revenue Officer), why it is more than just a VP of Sales and how will it evolve in the future 

Dec 2020

41 min 46 sec

Scott Leese is one of the top startup sales leaders in the USA. Through domestic and international consulting as a strategic advisor; he has trained an army of salespeople and sales leaders thousands strong. Leese puts his nearly two decades of sales and leadership experience to use as the CEO/Founder of both Scott Leese Consulting, LLC and Scott is a 3-time winner of the Top 25 Inside Sales Professionals by the American Association of Inside Sales, and a highly sought-after consultant, advisor, leader, and sales trainer.While learning both the fundamentals, and higher strategy of sales, Scott Leese’s students come away motivated, and empowered. He has helped to create many successful organizations and has shaped thousands of individuals into highly sought after sales leaders.In this episode:- Why Scott thinks any problems encountered in day to day sales are no biggie and how to learn from Scott's experience to look at life and sales differently- How Scott founded Thursday Night Sales which is the biggest such podcast and community in the sales world- How Scott created large presence and brand awareness- About how every professional wants to play on a Championship Team- Why messaging focus is so important- What are the biggest problems Scott sees in companies when he helps them grow- Why these are so important: getting your ICP right, building a great Sales Playbook and having a Sales Process - A big lesson of what most companies do not have enough of and where every company under-invests but really should not- What happens when you are 1 degree off course in sailing navigation and how that's relevant to leading sales teams- Where to find great sales talent - the one great place where you'll find it today

Dec 2020

36 min 27 sec

Jason Jordan is a founding partner of Vantage Point Performance, a global sales management training and development firm, and co-author of Cracking the Sales Management Code. Jason is a recognized thought leader in the domain of business-to-business sales and teaches sales and sales management at the University of Virginia’s Darden Graduate School of Business.In this episode:- What Jason learned from research for "Cracking the Sales Management Code" and running companies between $20 Million in sales to $450 Million in sales- What makes a good sales team or Sales Leader- Why a sales team or Sales Leader that missed their team quota target is not necessarily a bad team- Inversely, why a Sales Leader or salesforce that hit their target is not necessarily good- It's not about metrics but about which behaviors and outcomes you want- Figuring out what drives Business Outcomes / Results- What is the difference between Data, Reports and Insights- Why having too many reports in your CRM is not what you want and what you should be looking for- On Leading Indicators vs. Lagging Indicators- Discussion on how you cannot manage Sales Outcomes / Results even thought that is what everyone always talks about at the Board of Directors meeting- Why the Board and PE / VC investors should spend more time with their portfolio CRO / VP of Sales - Why an Incentive Plan should be called a Reward Plan- What is sales team productivity (and efficiency vs effectiveness in sales)- How your Pipeline Mix analysis can help you avoid missing your number- What to do if you are behind your number and how to communicate to the CEO and to the Board and PE/VC investors if you are not going to attain the sales target any given quarter or year- On simplification of creating just 3-5 simple metrics for each separate role and why that's important

Dec 2020

52 min 9 sec

David Cichelli helps companies achieve their sales objectives through a variety of solutions, including improved segmentation, channel design, sales ROI, sales metrics, quota allocation, selling models and sales compensation.  David is widely recognized for his work in linking sales compensation to management's objectives. He is author of The Sales Growth Imperative: How World Class Sales Organizations Successfully Manage the Four Stages of Growth, Compensating the Sales Force: A Practical Guide to Designing Winning Sales Reward Programs. In this episode:- Are variable incentives in the Sales Compensation even necessary if there are claims out there that sales people are driven by meaning and autonomy? - Discussion on how humans respond to a measurement system & alignment - Shouldn’t all salespeople have unlimited pay, like real estate agents?   - Distinction between market makers ir income producers (100% variable & uncapped) & sales representatives- On the definition difference between a Commission (at risk) and a Bonus (add-on), and all other fun talk on things ranging from Target Incentives, to Quotas, to ICRs (Individual Commission Rates) - What is 3x Uncapped all about- Don’t pay programs reflect industry practices? One industry pays one way; another differently.- Discuss sales comp principles and how they apply uniformly; including globally.- How often should the pay plan be revised and why do companies change their sales compensation plans annually  - Should a lot of pay be at risk- low base; high upside incentive? Concepts of pay mix and leverage- upside potential- Who should own the sales compensation plan? CRO/EVP of Sales? HR? Finance? Is it a program with a “shared responsibility” among various stakeholders.- What’s the purpose of quotas and how do they affect sales compensation. How quotas set expectations and equalize earnings for dissimilar size territories.- Who should be eligible for sales compensation - for instance, should Sales Engineers be eligible and who are the roles that truly persuade the customer to purchase. -  How many "performance measures" should be in an incentive plan, including profit?  Can you have more than 3? And what are the “output” measures that the seller can influence. - Should things like taking good notes in the CRM be one of the key measures in the incentive plan for reps.- How often should the incentive plan pay?  Why it is tied to sales cycle, pay mix and cash flow considerations.- Is double crediting bad for two different sales reps in various situations?  We discuss the implications of multiple sellers (aka persuaders).  What factors should serve quota retirement/relief.- Should there be a clawback clause in Sales Comp Plans? - Why the revision to the sales compensation is a time to discuss objectives for the next year and is an excellent communication/leadership opportunity?

Dec 2020

1 hr 1 min

Max Altschuler is the VP of Sales Engagement at Outreach. He is also the founder of “Sales Hacker” which he built to 175,000+ members and which is one of the original leading communities for sales professionals.  Max is also the author of Sales Engagement and Hacking Sales and he has been published by the Harvard Business Review, Forbes, and Money.In this episode:- How Max built Sales Hacker to 175,000 members- The #1 thing that is responsible for making the biggest difference in building a successful company like and the Sales Hacker community- Secret 1 from sales floor - the  "Boom Email"- Secret 2 from sales floor - the  "LinkedIn Takeover"- Secret 3 from sales floor - the full-time Sequence Content Expert who runs A/B split tests and experiments to generate the best conversions from outbound emails- What Bill Gates' "Tech is a magnifying glass" and how it relates to everyone using sales engagement platforms like Outreach- What SaaS companies' SDRs can do when everyone around you is also using sales engagement platforms and everyone can send 100's of emails per day - how do you stand out and deliver results- Why benchmarks for Outbound SDRs like Meetings Scheduled are not as prevalent / available- Why most Outobund SDRs generate 8-15 meetings per month with only top 1% generating 20 and above

Dec 2020

38 min 33 sec

Since Josh Brauns’s childhood, he was passionate about teaching others. By the early 2000s, Josh became a full-fledged salesperson working for a tech company.  For a long time, he kept the two worlds of sales and teaching separate, thinking that they had nothing to do with each other. But the more he sold the more he realized that the worlds of teaching and selling aren’t that different. They both require to connect with audiences in compelling ways, to tell stories and most of all, to make other people happier.  Josh found a way to bring these two worlds together in his books, courses and workshops. Now he is doing the thing he loves – teaching – while sharing the sales knowledge he has accumulated.In this episode:- Learn about Josh Braun and how he went from an English teacher to a renown Sales Expert with a massive and active LinkedIn following all while being a Triathlon pro- The power of "heard and understood"- Why you shouldn't overcome an objection but align with it- How Josh implemented the FBI negotiating and communication techniques in sales - How to use mirroring, labeling and the accusation audit in sales prospecting just like Chris Voss- What is a late night DJ FM voice and why it matters for sales - Using "illuminating questions" vs leading questions and creating an information gap- What is Play #41 in the Bad-Ass Sales Guide- How to "detach from the outcome" to win in sales- What is a "commission breath" and how to rinse it out- Avoiding the "Yes Trap" and going with a No

Nov 2020

45 min 14 sec

John Davagian is a dynamic senior sales and management leader with measurable business building success in the software industry. He grows revenue and profitability through attention to detail, efficient sales engagements, and streamlined processes leading to new customer acquisition, customer expansion, business development, and outstanding customer relationship/retention management. John developed and operationalized GTM strategies that yield significant growth (100-300%) year over year to achieve $100M annual run rates.In this episode:- How John went from being a Finance major into Sales (and why this helps him be one of the best CROs)- Why being very analytical & data-driven (as a Finance major) is crucial to be a successful Sales Leader today- How John grew sales from $1 Million to $65 Million at Salsify - Why confidence (and how to bounce back) is so critical in sales- On metrics like PPR, Productivity Yield, Pipeline Growth, Pipeline Aging- Esprit de corps on the sales floor, on making win and how that is so important- On building a Winning Sales Culture and how the concept of Winning changes - How productivity is affected as you get bigger- Why a Win Rate of 60% is a bad thing and why there is really no such thing as Win Rate of 30% or 50% or more- How "Closing the Aperture" on your market and prospects can help you grow faster - About driving your $ACV (is it messaging, product features, pricing, etc.)- Focusing on Expansion sales can yield exceptional growth beyond just New Logo Sales- What is an "Enterprise Sales" and on whether there can ever be a unified definition in SaaS

Nov 2020

49 min 11 sec

Joe Caprio is a cofounder at Reprise, a no-code platform for product demo creation, and recent VP of Sales at Joe also works in as a Strategic Advisor, so he is a real professional in getting practical advice about building, growing, and enabling sales teams to better connect with customers.In this episode:- How Joe scaled 100% - 200%+ per year to Series B round- Buyer vs. Seller conflict and friction and how to fix it- One big new trend in SaaS selling- On your AEs not demo'ing effectively- About 3 questions every new VP of Sales- How to be intentional in managing a sale cycle- What to do instead of asking Discovery questions- On what is the goal of a Demo

Nov 2020

57 min 7 sec

Cory Bray is the CEO of ClozeLoop, prominent sales thought leader and author of The Sales Enablement Playbook. Before his career in ClozeLoop, Cory had previously built the sales onboarding program at another company, but he quickly learned there’s a huge difference between sales onboarding and actually closing deals. Cory Bray is the Author of 6 books (and 4 more on the way). His books (all with 5 star reviews):The Sales Enablement Playbook     Sales Development: Cracking the Code of Outbound SalesTriangle Selling: Sales Fundamentals to Fuel Growth Sales Playbooks: The Builder's ToolkitHiring, Onboarding, & Ramping Salespeople: The T.E.A.M. FrameworkThe Five Secrets of a Sales C.O.A.C.H

Nov 2020

51 min 31 sec

Mark Donnolo is the author of many books and articles, including:What Your CEO Needs to Know About Sales Compensation: Connecting the Corner Office to the Front Line "Quotas! Using Design Thinking to Solve Your Biggest Challenge" and other books for sales leadershipMark Donnolo is also the founder and managing partner of SalesGlobe, a leading sales advisory firm focused on solving your biggest sales challenges.  Areas of focus include sales strategy, customer segmentation, channel strategy, sales organization design and deployment, performance management, and incentive compensation.  For over 25 years, Mark has worked with Global 1000 organizations on strategies to grow revenue.In this episode:- How Sales Compensation is all about solving problems- Why Sales Compensation is "human" (and it's not just a formula)- What is a Revenue Roadmap and why it relates to Sales Compensation- Hear about how many measurements & accelerators you should have- How setting quota too high is a major problem in sales organizations (if not the #1 according to Mark)- How much should each measure represent in a sales comp formula- On average why only 42% of reps are benchmarked to be above quota- When setting Sales Comp strategy, how much % of your reps should actually hit their quota target- The 3 factors for setting correct quota - 1. Predictability, 2. Cost of Sales and 3. Motivation- What does "Winning Ugly" mean- How better "Challenge Questions" expand your thinking- The 3 linchpins of solving your quota - 1. People, 2. Marketing Opportunity, and  3. Sales Capacity- Best practices of measuring Sales Capacity: Sales Time Allocation, Level of Workload, and Quality of Talent (& using a Sales Time Optimization Tool)- On Performance Distribution and Over-Allocation ("padding") and uplift of the sum of AE goals when setting Quota for the team and the Board- Why and how CROs / EVPs of Sales need to educate PE and VC investors

Nov 2020

58 min 28 sec

Jeff Hyman is sure that 90% of the business problems are hiring problems in disguise. How would he know?  Jeff is a four-time CEO, who recruited 3,000 professionals. And he simply refuses to let you hire a B-Player.  Inc Magazine called him The Matchmaker because he has devoted his entire career to finding the best talent & teaching companies how to do the same. He built a remarkably simple, yet powerful, system for companies to scale past their competition with an unbeatable team of A-Players.In this episode:- How to recruit A-Players for your Sales team- What is the ideal # of interviews- Secret of the Pros: what is the most "predictive" in interviewing and finding top performers- Surprising insight - why the interview itself is not predictive - Why to stop over-indexing on industry experience and why it does not matter much - How to hire (like Bill Belichick) - under-valued high-performance and high-achieving candidates that nobody hired yet who are the next Tom Brady, Julian Edelman and other top performers


Nov 2020

46 min 50 sec

Ernest Owusu is a Sales Leader at 6Sense which is a SaaS company focused on ABM. And he is a former NFL player turned Sales Leader who leads a 20+ person SDR team.  This interview is about what Ernest learned in the NFL and what best insights he brings to leading his SDR / Sales Development teams which are focus on generating meetings focusing on accounts that lead to $100k+ deals.In this episode:- How having stars doesn't guarantee winning and what you really need- How sales is easy compared to the cut-throat job of NFL - NFL players get fired for making 1 mistake or for being late to a meeting- His thoughts on why Latane Conant is the best CMO in SaaS- What is "Leadership" (beyond coaching) for you?  - Using 3Cs to lead the team(Career, Culture, Compensation) vs. the 3Ds in the NFL- How to reinforce Culture via the "FAMILY" values (Fun, Accountability, Mindfulness, Integrity, Love, Yes)- Who was Ernest's favorite NFL coach and why (what made them a good coach)- What makes a good Team (good team building activities from NFL to Sales)- About effective recruiting and equipping yourself to spot intangibles (like Bill Belichick)- How Ernest coaches his team and what applies from NFL coaching to his Sales team coaching?- On ABM & Intent - how to use and fuel pipeline and sales growth

Nov 2020

47 min 55 sec

Jamal Reimer is a Top 1% seller at Oracle. He is a "Mega-size Enterprise Sales" expert who has worked at Oracle and has sold exceptionally large enterprise deals, having closed nearly $200,000,000 in sales himself.  He has also closed several deals that were $50 Million in size each and carried annual $30 Million+ quotas.  He is a renown expert in very large size Enterprise Sales. He now coaches individuals and teams on how to find and close megadeals.In this episode:Difference between Enterprise Sales & Mid-Market SalesMapping out the buyer's OrganizationUsing data in pricing negotiations on Enterprise DealsEstablishing & defending pricingDelivering "the Story of Value"The "Investment Portfolio" enterprise sales methodHow to build a "Relationship" in the Enterprise Sales motionWhat to do when you miss your annual quotaWhy Jamal wants to meet Thomas Kurian of Google Cloud

Nov 2020

48 min 36 sec

Richard Harris has 20+ years of sales and SaaS experience. Richard has worked at or as an adviser or consultant with Visa, Google, Zoom, PagerDuty, Headspace, and Gainsight. He also hosts "The Surf & Sales" podcast with Scott Leese. Richard has been named a Top 25 Inside Sales Professional by the American Association of Inside Sales for the last four years and has been voted as a Top 10 Sales Development Leader by Inside Sales and Sales Hacker. He has also been published in Huffington Post, Inc, and most recently NBC News.  In this episode:- Richard's "best sales question ever"- The RESPECT Contract in sales- Trust / Circle of Trust- Earning "the right to ask"- Nuggets on sales questions to ask- Getting "Access to Authority" and Richard's key question to ask- The difference between Discovery & Qualification in sales- How PE and VC investors can better prospect to source deals- A tactical advice to improve your mental health in sales and reduce stress going into Q4- Wanting to talk to @Manny Medina, CEO of Outreach & @Henry Schuck, CEO of ZoomInfo

Nov 2020

52 min 20 sec