This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

Agency Leadership Podcast

By Chip Griffin and Gini Dietrich

The Agency Leadership Podcast provides insights for agency owners and executives. Co-hosts Chip Griffin and Gini Dietrich share practical advice and industry news relevant to PR and marketing agency leaders.

  1. 1.
    Finding Goldilocks clients for your agency10/26/2020
    16:46
  2. 2.
    Value pricing isn't the answer for every agency10/19/2020
    26:50
  3. 3.
    How finding focus drives agency growth (featuring Max Borges)10/06/2020
    30:13
  4. 4.
    Accountability as an agency leader10/05/2020
    22:41
  5. 5.
    Choosing software tools for your agency09/25/2020
    25:22
  6. 6.
    Should you share your ideas with prospective clients?09/14/2020
    22:56
  7. 7.
    The doom and gloom episode08/27/2020
    28:54
  8. 8.
    Your agency's first meeting with a prospect08/24/2020
    25:26
  1. 9.
    It's time for agencies to pivot back to long-term planning08/14/2020
    25:50
  2. 10.
    How agencies can combat Zoom fatigue08/06/2020
    20:29
  3. 11.
    Producing writing at scale (featuring Vincent D'Eletto)07/27/2020
    20:46
  4. 12.
    9 ways to price your agency's services07/15/2020
    37:37
  5. 13.
    ALP: Why Agency Price Wars are a Bad Idea07/08/2020
    18:10
  6. 14.
    Money vs. Passion07/02/2020
    19:28
  7. 15.
    The role of your team in selling agency services06/24/2020
    21:32
  8. 16.
    Agency Layoffs and a Look Into the Future06/18/2020
    24:25
  9. 17.
    How to raise your agency's profile in the industries it serves06/11/2020
    24:32
  10. 18.
    How to build culture and keep employees engaged at your newly remote working agency05/21/2020
    27:17
  11. 19.
    Preparing for the day when your agency's office re-opens05/14/2020
    20:43
  12. 20.
    How agencies can be helpful during the crisis04/24/2020
    19:39
  13. 21.
    ALP 70: Next steps for PR and marketing agencies to take right now04/16/2020
    24:48
  14. 22.
    The small agency advantage in disruptive times04/09/2020
    16:44
  15. 23.
    Agencies need the PESO model now more than ever04/02/2020
    18:20
  16. 24.
    How to handle agency business development in the middle of a crisis03/25/2020
    26:12
  17. 25.
    Managing your agency in the middle of the Covid-19 crisis03/18/2020
    27:38
  18. 26.
    ALP 65: Recruiting the best talent for your agency03/11/2020
    24:38
  19. 27.
    ALP 64: how should clients set goals for agencies?03/04/2020
    21:07
  20. 28.
    Why do agencies get acquired?02/26/2020
    17:34
  21. 29.
    ALP 62: The value of coaching for agency owners02/19/2020
    22:43
  22. 30.
    How to spot red flags in agency prospecting, hiring, and more02/12/2020
    23:00
  23. 31.
    How to handle nonprofit pricing and discounts02/05/2020
    17:16
  24. 32.
    Performance-based compensation and other creative pricing tactics for agencies01/29/2020
    22:41
  25. 33.
    Growing your agency through an acquihire01/22/2020
    22:42
  26. 34.
    Managing agency employee utilization and capacity for profitable growth01/15/2020
    21:50
  27. 35.
    How to hold agency employees accountable01/08/2020
    22:00
  28. 36.
    When clients want to poach agency employees12/19/2019
    14:22
  29. 37.
    How to avoid running an agency that employees think is crappy to work at12/11/2019
    19:33
  30. 38.
    Q&A about agency budgets, exits, benchmarks, the looking recession, and more12/05/2019
    57:40
  31. 39.
    How building a VIP list can help you grow your agency business11/21/2019
    19:19
  32. 40.
    The ongoing battle between PR and advertising agencies11/14/2019
    24:19
  33. 41.
    ALP 50: Does size matter when it comes to PR agencies?11/06/2019
    27:40
  34. 42.
    What if PR agencies abandoned proposals and posted transparent pricing?11/01/2019
    19:19
  35. 43.
    ALP 48: Best practices for your agency's podcast web presence10/23/2019
    25:03
  36. 44.
    ALP 47: How to scale your agency and avoid common obstacles10/16/2019
    32:33
  37. 45.
    How agencies can prepare for the coming recession (part 2 of 2)10/10/2019
    27:37
  38. 46.
    How agencies can prepare for the coming recession (part 1 of 2)10/04/2019
    18:01
  39. 47.
    ALP 44: New RFP research provides perspective on agency-client relationships09/20/2019
    24:52
  40. 48.
    ALP 43: How do make sure your team is working on the right stuff?09/13/2019
    22:16
  41. 49.
    Raising prices by moving clients to higher-value services (with guest co-host Karl Sakas)09/04/2019
    28:20
  42. 50.
    Leadership lessons for agency owners (with guest co-host Ken Jacobs)08/28/2019
    32:45
  43. 51.
    The Value of Internal Communications Within Your Agency08/07/2019
    25:41
  44. 52.
    Why, when, and how to raise your agency's prices08/01/2019
    22:19
  45. 53.
    ALP 38: P&L's and other financial report basics for agency owners07/24/2019
    25:47
  46. 54.
    ALP 37: Should your agency use COLAs for employee salaries?07/17/2019
    21:30
  47. 55.
    ALP 36: Lessons from the Content Marketing Institute 2019 Agency Survey07/10/2019
    23:49
  48. 56.
    ALP 35: How to protect yourself from an unexpected client breakup07/03/2019
    18:17
  49. 57.
    ALP 34: How to help junior agency employees grow06/27/2019
    22:25
  50. 58.
    ALP 33: Setting KPI's for agency employees06/19/2019
    22:10
  51. 59.
    ALP 32: Referring prospects to other agencies when they're not a good fit for you06/05/2019
    21:48
  52. 60.
    CWC 31: Using your lawyer as a business advisor with Matt Benson06/04/2019
    27:27
  53. 61.
    ALP 31: Do you negotiate with prospective clients?05/29/2019
    20:55
  54. 62.
    ALP 30: Agency profit margin basics05/16/2019
    24:41
  55. 63.
    ALP 29: Paying commissions to agency employees for new business05/08/2019
    22:07
  56. 64.
    ALP 28: Saying no to prospects and firing clients of your agency04/30/2019
    25:26
  57. 65.
    ALP 27: Your agency's most important client -- itself04/23/2019
    23:51
  58. 66.
    ALP 26: How to avoid becoming an agency of one04/17/2019
    27:41
  59. 67.
    ALP 25: Unlimited PTO policies for agencies04/09/2019
    27:24
  60. 68.
    ALP 24: 7 Key Skills For Agency Owners To Develop (Part 2 Of 2)04/03/2019
    17:26
  61. 69.
    ALP 23: 7 Key Skills for Agency Owners to Develop03/27/2019
    22:22
  62. 70.
    ALP 22: How to Fire Agency Employees03/20/2019
    27:06
  63. 71.
    ALP 21: How to hire agency employees03/14/2019
    27:50
  64. 72.
    ALP 20: Using "free" help to get new clients for your agency03/06/2019
    27:57
  65. 73.
    ALP 19: Word Of Mouth Is Not An Agency Sales Strategy02/27/2019
    26:40
  66. 74.
    ALP 18: How to handle clients who want 24/7 or other manpower-intensive service02/14/2019
    24:06
  67. 75.
    ALP 17: What responsibility do agencies have for client behavior?02/07/2019
    32:05
  68. 76.
    ALP 16: How to benefit from "pick your brain" meeting requests01/30/2019
    25:53
  69. 77.
    ALP 15: Building Agency Client Project Budgets01/23/2019
    27:47
  70. 78.
    CWC 27: James Papiano on Leadership & Culture in Agencies01/21/2019
    25:34
  71. 79.
    ALP 14: Non-traditional agency revenue streams01/16/2019
    29:53
  72. 80.
    ALP 13: Managing your time as an agency owner or executive01/09/2019
    29:11
  73. 81.
    ALP 12: Getting help from assistants, VA's, and other resources01/02/2019
    27:44
  74. 82.
    ALP 11: Going from being a small team to an agency12/19/2018
    28:19
  75. 83.
    ALP 10: Get off the proposal-writing treadmill!12/12/2018
    27:22
  76. 84.
    ALP 9: Profit-sharing for agency employees12/05/2018
    29:14
  77. 85.
    ALP 8: Running a virtual agency11/28/2018
    29:42
  78. 86.
    ALP 7: Pros and cons of RFP's for agencies11/20/2018
    24:38
  79. 87.
    ALP 6: The value of good legal and accounting advice for your agency11/12/2018
    25:27
  80. 88.
    ALP 5: What to do when agency revenue isn't enough to make ends meet11/05/2018
    26:22
  81. 89.
    ALP 4: How much revenue do you need per agency employee?10/29/2018
    26:58
  82. 90.
    ALP 3: Finding focus for your agency10/22/2018
    25:20
  83. 91.
    ALP 2: Work ON your agency business, not just IN it10/15/2018
    27:53
  84. 92.
    ALP 1: Starting your own agency10/08/2018
    26:10

Listen to Agency Leadership Podcast now.

Listen to Agency Leadership Podcast in full in the Spotify app