The Worldly Marketer Podcast

By Kathrin Bussmann - Verbaccino

In the Digital Age, even small brands can build a worldwide customer base. Every week, Kathrin Bussmann talks to a different expert in the field of global marketing to learn more about the challenges and the rewards of reaching out to a multi-regional, multilingual and multi-cultural audience.

  1. 1.
    TWM 222: How to Avoid Costly Blind Spots When You’re Growing a Global Brand w/ Sean Duffy
    59:45
  2. 2.
    TWM 221: What You Can Learn from Today's Best-in-Class Global Websites w/ John Yunker
    44:29
  3. 3.
    TWM 220: What Today’s Tech Companies Need to Know About Global Expansion w/ Ramsey Pryor
    51:20
  4. 4.
    TWM 219: How Shopify Connects Merchants and Customers Around the World w/ Giulia Greco
    48:14
  5. 5.
    TWM 218: Why Exporters Need Local-Savvy Strategies to Succeed w/ Kathryn Read
    47:31
  6. 6.
    TWM 217: Why Global Brands Need Quality and Consistency in Their Creative Content w/ Anastasia Leng
    44:36
  7. 7.
    TWM 216: How Canva Grew to Be One of the Top 20 Unicorns in the World w/ Rachel Carruthers
    56:41
  8. 8.
    TWM 215: How Zambian Startups Are Growing Beyond Their Own Borders w/ Mulumba Lwatula
    37:45
  1. 9.
    TWM 214: How a Silicon Valley Health Tech Startup Is Making an Impact in Africa w/ Tobias Reiter
    54:08
  2. 10.
    TWM 213: How the Digital Behaviours of Global Users in 2021 May Surprise You w/ Simon Kemp
    54:50
  3. 11.
    TWM 212: What You Need to Know about International Consumer Trends in 2021 w/ Jason Mander
    34:22
  4. 12.
    TWM 211: How IKEA Keeps Growing Its Global Brand by Speaking the Local Language w/ Anna Golubeva
    52:36
  5. 13.
    TWM 210: How Translators Without Borders Keeps the World Informed in a Pandemic w/ Stella Paris
    41:13
  6. 14.
    TWM 209: The Rapid Growth and Evolution of LATAM Ecommerce in 2020 and Beyond w/ Matteo Ceurvels
    46:51
  7. 15.
    TWM 208: Why the Underwear Effect Matters to Your Global Content Strategy w/ Gabriel Karandyšovský
    46:13
  8. 16.
    TWM 207: Why Frontline Ventures Invests in Globally Ambitious Tech Startups w/ Finn Murphy
    39:22
  9. 17.
    TWM 206: How ASICS Digital Fitness Apps Serve Millions of Users Around the World w/ Hilary Normanha
    39:13
  10. 18.
    TWM 205: Why Software Companies Need Truly Continuous Internationalization w/ Adam Asnes
    1:09:25
  11. 19.
    TWM 204: How Intercultural Communication Training Improves Global Teamwork w/ Nicole Barile
    45:10
  12. 20.
    TWM 203: How the Right Content Strategy Can Build Your Brand on a Global Scale w/ Kathrin Bussmann
    42:06
  13. 21.
    TWM 202: How the Fairmont Brand Keeps Evolving Through Changing Times w/ Sharon Cohen
    45:09
  14. 22.
    TWM 201: Why Employer Branding Is Crucial for Your Global Expansion Strategy w/ James Ellis
    58:15
  15. 23.
    TWM 200: How Ciena Makes the Internet Happen for Its Global B2B Clients w/ Julio Leal
    42:38
  16. 24.
    TWM 199: How to Create Effective Marketing Copy for Your International Customers w/ Kristy Sakai
    42:27
  17. 25.
    TWM 198: How to Super-Charge Your International Content Through ISEO w/ Neil Sheth
    1:10:02
  18. 26.
    TWM 197: How Today’s SMEs Can Grow and Scale Their Business Internationally w/ Suraya Yahaya
    37:43
  19. 27.
    TWM 196: Why International Protocols Matter Even in Virtual Business Meetings w/ Marie Betts-Johnson
    48:00
  20. 28.
    TWM 195: How CPG Companies Can Build Great Global Brands in Today’s Economy w/ James Banville
    42:25
  21. 29.
    TWM 194: Why Sustainability Targets Need to Be Part of Your Global Growth Strategy w/ John Pabon
    1:04:16
  22. 30.
    TWM 193: How Innovative Local Startups Are Scaling Up to Serve Global Markets w/ Ajay Jha
    1:02:16
  23. 31.
    TWM 192: How Global Brands Can Position Themselves Through Clarity of Purpose w/ Markus Kramer
    59:32
  24. 32.
    TWM 191: How to Survive and Thrive in the Face of Accelerated Globalization w/ Kyle Hegarty
    51:47
  25. 33.
    TWM 190: How a Silicon Valley Accelerator Went Global to Help Startups Do the Same w/ Steven Hoffman
    50:45
  26. 34.
    TWM 189: How to Do Business in South Korea in the COVID-19 Era and Beyond w/ Don Southerton
    45:27
  27. 35.
    TWM 188: How to Make Your Turkish Market Entry Glide More Smoothly w/ Burcu Demirörs
    39:55
  28. 36.
    TWM 187: What You Need to Know About Doing Business in the Gulf Region w/ Judith Hornok
    40:38
  29. 37.
    TWM 186: How to Localize Your Value Proposition for the Mexican Market w/ Dana Doswell
    50:00
  30. 38.
    TWM 185: Building Cross-Cultural Bridges Between China and the World w/ Yingying Li
    1:08:37
  31. 39.
    TWM 184: How "Glocalization" Balances Global and Local Marketing Strategies w/ Svend Hollensen
    46:13
  32. 40.
    TWM 183: How Western Brands Should Adapt Their Marketing for Chinese Culture w/ Laurence Lim Dally
    46:07
  33. 41.
    TWM 182: What You Need to Know About Web Globalization Best Practices in 2020 w/ John Yunker
    43:41
  34. 42.
    TWM 181: How Cultural Differences Can Affect International Business Negotiations w/ Dean Foster
    33:17
  35. 43.
    TWM 180: Understanding the Role of Etiquette and Protocol in International Business w/ Gloria Petersen
    44:23
  36. 44.
    TWM 179: How the COVID-19 Pandemic Is Changing Digital Habits Around the World w/ Simon Kemp
    33:02
  37. 45.
    TWM 178: Why Brands Should Look to China to Understand the Future of Marketing w/ Ashley Dudarenok
    48:22
  38. 46.
    TWM 177: What You Need to Know About Doing Business in Kenya w/ Frida Owinga
    36:11
  39. 47.
    TWM 176: Best Practices for Serving the Italian Market and Beyond w/ Susanna Fiorini
    31:16
  40. 48.
    TWM 175: How Global Upside Helps Companies Succeed in International Business w/ Shane Jacobs
    36:04
  41. 49.
    TWM 174: Three Things to Think About Before Expanding Into Foreign Markets w/ Cynthia Dearin
    59:41
  42. 50.
    TWM 173: How Western Brands Can Best Engage With Today’s Chinese Consumers w/ Lauren Hallanan
    40:22

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