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The Worldly Marketer Podcast

By Kathrin Bussmann - Verbaccino

The Worldly Marketer Podcast is Verbaccino's interview-style show about international and global marketing issues. As more and more people around the world get connected to the Internet, even small brands can build an international customer base through digital marketing, translation, localization, social media, and e-commerce. Every week, Kathrin Bussmann talks to a different guest expert to learn more about the challenges and the rewards of going global in the Digital Age. Her mission is to explore how savvy SMEs can leverage today's global, social, multilingual marketplace. #TWMPodcast

  1. 1.
    TWM 110: How an International Trade Consultant Can Help You Grow Your Business w/ Darlene Duggan13 June 2018
    29:05
  2. 2.
    TWM 109: Catering to Local Needs in the Global Hospitality Industry w/ Sonia Zamborsky6 June 2018
    35:00
  3. 3.
    TWM 108: Top Tips for SMEs Looking to Expand Into Foreign Markets w/ Corrie Germin30 May 2018
    25:00
  4. 4.
    TWM 107: How to Prepare Your Medium-Sized Business for International Expansion w/ Sophie Lechner24 May 2018
    33:55
  5. 5.
    TWM 106: LATAM Ad Spending and Marketing Trends for 2018 and Beyond w/ Matteo Ceurvels17 May 2018
    26:54
  6. 6.
    TWM 105: Using Automated Intelligence in Global Content Marketing w/ Bruno Herrmann2 May 2018
    43:15
  7. 7.
    TWM 104: What You Need to Know about Global Digital Usage in 2018 w/ Simon Kemp25 April 2018
    43:25
  8. 8.
    TWM 103: Shining a Spotlight on Innovation in Global Content Localization w/ Dave Ruane18 April 2018
    40:25
  1. 9.
    TWM 102: How SMEs Are Going Global Faster Than Ever Before w/ Laurel Delaney11 April 2018
    37:25
  2. 10.
    TWM 101: Deep Dive Into Multilingual Web Design and International SEO w/ Florian Auckenthaler4 April 2018
    56:20
  3. 11.
    TWM 100: Using the Power of Collaboration to Go Global w/ Tanya Sapty28 March 2018
    28:42
  4. 12.
    TWM 099: The Four Key Steps of Successful Global Marketing w/ Alicia Camacho21 March 2018
    31:10
  5. 13.
    TWM 098: How Even Small Businesses Can Grow Internationally w/ Nina Gibbs14 March 2018
    36:55
  6. 14.
    TWM 097: Making Sure Your Digital Products Are Global-Ready w/ Yuka Ghesquière Nakasone8 March 2018
    41:40
  7. 15.
    TWM 096: Protecting Your Brand’s Value Across Borders w/ Richard Brooks1 March 2018
    43:34
  8. 16.
    TWM 095: Applying Consumer Neuroscience to Global Marketing w/ Dr. Michael E. Smith21 February 2018
    43:43
  9. 17.
    TWM 094: How Vistaprint Markets to Small Businesses Globally w/ Leona Frank15 February 2018
    34:21
  10. 18.
    TWM 093: Why Google Still Relies on High-Quality Human Translation w/ Max Lobanov7 February 2018
    28:50
  11. 19.
    TWM 092: Marketing to Your Global Customers’ Passions w/ John Ounpuu31 January 2018
    35:02
  12. 20.
    TWM 091: Growth Hacking on a Global Scale Through Influencer Marketing w/ Brendan Kane24 January 2018
    36:45
  13. 21.
    TWM 090: How SMEs Can Serve Global Customers From Day One w/ Wolfgang Allisat17 January 2018
    30:05
  14. 22.
    TWM 089: The Secret Sauce of a Great Translation Provider w/ Gabriel Fairman11 January 2018
    40:18
  15. 23.
    TWM 088: Why Growing a Global Brand Has Never Been Easier w/ Nitish Singh21 December 2017
    1:02:23
  16. 24.
    TWM 087: Winning Over Italian Customers Through Creative Localization w/ Diego Cresceri13 December 2017
    41:13
  17. 25.
    TWM 086: The Power of Emotion and Archetypal Stories in Global Marketing w/ Fritz Grutzner7 December 2017
    31:27
  18. 26.
    TWM 085: How to Plan for Global Growth from the Get-Go w/ Talia Baruch30 November 2017
    59:45
  19. 27.
    TWM 084: Growing the Special Olympics Movement Around the World w/ Kirsten Suto Seckler23 November 2017
    34:10
  20. 28.
    TWM 083: The Latest in LATAM Digital Usage and Marketing w/ Matteo Ceurvels15 November 2017
    47:45
  21. 29.
    TWM 082: A Deep Dive into Audio and Video Localization w/ Constantino de Miguel9 November 2017
    54:00
  22. 30.
    TWM 081: Why Salesforce Invests in Local Content for Global Success w/ Lahcene Guerrouj2 November 2017
    48:05
  23. 31.
    TWM 080: How LinkedIn Grows and Serves Its Worldwide User Base w/ Nani Ratnawati26 October 2017
    32:42
  24. 32.
    TWM 079: Going Global from the Start with Automated Cloud Solutions w/ Ivan Smolnikov19 October 2017
    36:52
  25. 33.
    TWM 078: Making It Big in the Global Gaming Industry w/ Miguel Sepulveda12 October 2017
    44:25
  26. 34.
    TWM 077: Translating Your Message for Slovenia and the Western Balkans w/ Gregor Rosulnik5 October 2017
    30:40
  27. 35.
    TWM 076: How to Pick the Right Translation and Localization Vendor w/ Jessica Rathke27 September 2017
    46:27
  28. 36.
    TWM 075: Keep Calm, Become Multilingual and Go Global w/ Christiane Bark21 September 2017
    31:45
  29. 37.
    TWM 074: Breaking Down Language Barriers in Business and Beyond w/ Lori Thicke13 September 2017
    33:18
  30. 38.
    TWM 073: Using the Right Tools for an Agile Global Content Strategy w/ Patrick Kelly9 August 2017
    37:35
  31. 39.
    TWM 072: Forging a Path to Global Nonprofit Status w/ Allison McDougall2 August 2017
    30:25
  32. 40.
    TWM 071: What Western Brands Need to Know About Marketing in China w/ Josh Steimle26 July 2017
    35:20
  33. 41.
    TWM 070: Trends and Opportunities in Poland’s Online Market w/ Dorota Pawlak19 July 2017
    28:45
  34. 42.
    TWM 069: Talking to Your Global Customers in Their Own Language w/ Michael Ridgway13 July 2017
    38:35
  35. 43.
    TWM 068: How to Bridge Cultural Differences in International Business w/ Lanie Denslow5 July 2017
    41:36
  36. 44.
    TWM 067: Building a Global Brand Through Social Media Savvy w/ Shama Hyder28 June 2017
    22:19
  37. 45.
    TWM 066: How to Expand into India’s Booming Online Market w/ Bindu Balakrishnan21 June 2017
    44:43
  38. 46.
    TWM 065: How to Position Yourself in Today’s Japanese Market w/ Tim Romero14 June 2017
    33:00
  39. 47.
    TMW 064: Smart Branding Strategies for Singapore and Southeast Asia w/ Catherine Chai7 June 2017
    26:25
  40. 48.
    TWM 063: Localizing Your Creative Marketing Copy for Foreign Customers w/ Andrea Barp31 May 2017
    30:37
  41. 49.
    TWM 062: Why It Pays to Hire the Right Experts When You’re Going Global w/ Jamie Glass24 May 2017
    38:15
  42. 50.
    TWM 061: How to Succeed in Japan's Ecommerce Market w/ Kohei Kurihara17 May 2017
    23:00
  43. 51.
    TWM 060: The Global Potential of Today's Tech Companies w/ Kris Bondi10 May 2017
    35:31
  44. 52.
    TWM 059: Why Successful Brands Invest in Web Globalization w/ John Yunker3 May 2017
    31:32
  45. 53.
    TWM 058: How to Customize Your Marketing Style for Different Cultures w/ Andy Molinsky26 April 2017
    30:37
  46. 54.
    TWM 057: How Western Brands Can Succeed in South Korea w/ Don Southerton19 April 2017
    25:45
  47. 55.
    TWM 056: How to Bloom and Grow with Specialized Translation Services w/ Ana Lourenço13 April 2017
    26:23
  48. 56.
    TWM 055: Getting into Exports, Supply Chains and International Logistics w/ Emiliano Introcaso5 April 2017
    33:35
  49. 57.
    TWM 054: Real-Time Social Marketing for Today’s Global Mobile Culture w/ Chris Kubbernus29 March 2017
    24:25
  50. 58.
    TWM 053: Going Global with Subscription-Based Software as a Service (SaaS) w/ Ola Persson22 March 2017
    28:15
  51. 59.
    TWM 052: Choosing the Right Web Developer for Your Multilingual Site w/ Shannon Smith15 March 2017
    35:16
  52. 60.
    TWM 051: How to Build a Global Brand Presence as a Nonprofit w/ Patrick Nunes8 March 2017
    45:05
  53. 61.
    TWM 050: How Your Brand Name Can Help You Go Global (or Not) w/ Kirill Soloviev2 March 2017
    27:47
  54. 62.
    TWM 049: Connecting the Localization and Global Marketing Communities w/ Ulrich Henes23 February 2017
    36:21
  55. 63.
    TWM 048: What You Need to Know About Global Digital Usage in 2017 w/ Simon Kemp15 February 2017
    35:36
  56. 64.
    TWM 047: From Zero to Global in Less Than a Year w/ TWMPodcast8 February 2017
    16:00
  57. 65.
    TWM 046: Leveraging the Cloud for Agile Content Localization w/ Calvin Scharffs2 February 2017
    41:00
  58. 66.
    TWM 045: Making Sure Your Business Is FITT for International Trade w/ Pamela Hyatt26 January 2017
    26:35
  59. 67.
    TWM 044: Localizing Your Brand for Latin American Customers w/ Fabiano Cid19 January 2017
    46:14
  60. 68.
    TWM 043: How to Think Global One Tech-Savvy Step at a Time w/ Michele Smith11 January 2017
    37:05
  61. 69.
    TWM 042: Why Global Brands Need Consistent Messaging w/ Mike Colombo5 January 2017
    32:10
  62. 70.
    TWM 041: Understanding Japan’s Unique Social Media Landscape w/ Neal Schaffer21 December 2016
    37:53
  63. 71.
    TWM 040: What Foreign Brands Need to Know About Marketing in Canada w/ Kathrin Bussmann15 December 2016
    33:00
  64. 72.
    TWM 039: Choosing the Right Tone for Your International Audience w/ Gary Muddyman7 December 2016
    34:00
  65. 73.
    TWM 038: The Agility Advantage of SMEs in Today’s Global Market w/ Lucie Newcomb30 November 2016
    37:12
  66. 74.
    TWM 037: The Rise of Influencer Marketing in Global Campaigns w/ Elliot Polak23 November 2016
    42:05
  67. 75.
    TWM 036: Translating Your Content for a Greek-Speaking Market w/ Catherine Christaki17 November 2016
    42:02
  68. 76.
    TWM 035: The Global Success of Women in Localization w/ Eva Klaudinyova, Silvia Avary-Silveira & Anna Schlegel9 November 2016
    32:40
  69. 77.
    TWM 034: Why China Is at the Forefront of Digital Transformation w/ Kevin Gentle2 November 2016
    41:30
  70. 78.
    TWM 033: How Crowdsourcing Can Play a Role in Localization w/ Alexia Ohannessian - Part 226 October 2016
    17:35
  71. 79.
    TWM 032: Tropicalizing Your Business for the Brazilian Market w/ Alexia Ohannessian19 October 2016
    40:29
  72. 80.
    TWM 031: Speaking Your Customers’ Language Through Agile Translation w/ Kathleen Bostick12 October 2016
    25:00
  73. 81.
    TWM 030: Meet Your Friendly Localization Experts at LocWorld w/ Donna Parrish5 October 2016
    26:30
  74. 82.
    TWM 029: How to Connect with South Korean Consumers w/ Bobby McGill28 September 2016
    27:45
  75. 83.
    TWM 028: What to Look for in a Language Services Provider w/ Florian Faes21 September 2016
    29:05
  76. 84.
    TWM 027: India’s Diverse and Evolving Consumer Market w/ Vijayalaxmi Hegde14 September 2016
    42:35
  77. 85.
    TWM 026: What it Takes to Build a Truly Global Business w/ Anna Schlegel7 September 2016
    23:30
  78. 86.
    TWM 025: National Pride, Creativity and the French Language of Quebec w/ Patrick Pierra31 August 2016
    34:30
  79. 87.
    TWM 024: Marketing Italian Coffee Culture to the World w/ Simona Colombo24 August 2016
    38:16
  80. 88.
    TWM 023: Diversity and Democratic Values in Nordic Europe w/ Anne-Marie Colliander Lind17 August 2016
    35:40
  81. 89.
    TWM 022: Why Marketing in Asia Is All About Cultural Intelligence w/ Simon Kemp10 August 2016
    43:55
  82. 90.
    TWM 021: Why Even the Biggest Global Brands Need to Think Local w/ Paula Shannon3 August 2016
    36:02
  83. 91.
    TWM 020: Understanding China’s New Consumer Culture w/ Jerry Clode27 July 2016
    39:57
  84. 92.
    TWM 019: Building Multinational Businesses Through Partnerships w/ Sara Haq20 July 2016
    41:25
  85. 93.
    TWM 018: The Keys to Effective Global Content Marketing w/ Pam Didner13 July 2016
    32:00
  86. 94.
    TWM 017: Cultural Diversity and Societal Changes in Latin America w/ Gabriela Castro-Fontoura6 July 2016
    31:55
  87. 95.
    TWM 016: Exploring Current Trends in Global Digital Usage w/ Jason Mander29 June 2016
    31:02
  88. 96.
    TWM 015: The Secret of Success in International Expansion w/ Doris Nagel22 June 2016
    29:45
  89. 97.
    TWM 014: How to Know if You're Ready to Do International Business w/ Doug Taylor15 June 2016
    36:47
  90. 98.
    TWM 013: Finding Golden Opportunities in Underserved Markets w/ Jacob Stempniewicz8 June 2016
    35:43
  91. 99.
    TWM 012: Marketing Translation for a German Audience w/ Marion Rhodes1 June 2016
    35:29
  92. 100.
    TWM 011: Translating Your Message for the Swedish Market w/ Tess Whitty26 May 2016
    28:42
  93. 101.
    TWM 010: How Simplicity Spells Success in the Age of Digital Globalization w/ Bruno Herrmann17 May 2016
    35:25
  94. 102.
    TWM 009: Measuring the ROI of Your Multilingual Content w/ Kirill Soloviev17 May 2016
    33:26
  95. 103.
    TWM 008: A Deep Dive into Latin American Markets w/ Miryam Lazarte17 May 2016
    34:33
  96. 104.
    TWM 007: Mastering Cross-Cultural Communication w/ Christian Hoeferle17 May 2016
    39:53
  97. 105.
    TWM 006: Why WeChat Is the #1 Social Network in China w/ Michael Michelini17 May 2016
    37:27
  98. 106.
    TWM 005: Finding Success in China's Gigantic Mobile App Market w/ Shlomo Freund17 May 2016
    29:47
  99. 107.
    TWM 004: How Ecommerce is Helping Fashion Brands Go Global w/ Luna Vega17 May 2016
    32:37
  100. 108.
    TWM 003: Getting to Know and Value Your Foreign Customers w/ Trajan King17 May 2016
    33:52
  101. 109.
    TWM 002: The Power of Translation, Localization and Transcreation w/ Renato Beninatto17 May 2016
    35:37
  102. 110.
    TWM 001: How to Become an International Entrepreneur w/ Becky DeStigter17 May 2016
    42:21
  103. 111.
    TWM 000: Welcome to The Worldly Marketer Podcast w/ Kathrin Bussmann17 May 2016
    14:36

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