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The Worldly Marketer Podcast

By Kathrin Bussmann - Verbaccino

The Worldly Marketer Podcast is Verbaccino's interview-style show about international and global marketing issues. As more and more people around the world get connected to the Internet, even small brands can build an international customer base through digital marketing, translation, localization, social media, and e-commerce. Every week, Kathrin Bussmann talks to a different guest expert to learn more about the challenges and the rewards of going global in the Digital Age. Her mission is to explore how savvy SMEs can leverage today's global, social, multilingual marketplace. #TWMPodcast

  1. 1.
    TWM 121: How a Small US-Based Tech Company Went Global the Eezy Way w/ Hilary Atkisson Normanha10/11/2018
    24:25
  2. 2.
    TWM 120: Understanding the Risks and Opportunities in Emerging Markets w/ Lucie Newcomb10/04/2018
    39:35
  3. 3.
    TWM 119: Adapting Your Digital Content for the Dutch Market w/ Michiel Kroder09/27/2018
    31:45
  4. 4.
    TWM 118: How Subway Keeps Setting the Standard for Global Expansion Success w/ Carrie Fischer09/19/2018
    26:52
  5. 5.
    TWM 117: Top Tips for First-Time Translation Buyers w/ Tanya Sapty09/13/2018
    40:00
  6. 6.
    TWM 116: What You Need to Know About Ecommerce in Latin America w/ Matteo Ceurvels09/06/2018
    37:30
  7. 7.
    TWM 115: Using Influencer Marketing Strategically to Grow Your Brand Globally w/ Joel Backaler08/29/2018
    34:35
  8. 8.
    TWM 114: How to Become a Certified Global Branding and Marketing Expert w/ Nitish Singh08/23/2018
    34:15
  1. 9.
    TWM 113: Launching a New Audio Resource for the Global Marketing Community w/ Ulrich Henes07/25/2018
    35:20
  2. 10.
    TWM 112: How HubSpot Became One of the World’s Fastest-Growing Companies w/ Nataly Kelly07/18/2018
    50:00
  3. 11.
    TWM 111: Why Global Marketing Success Depends on In-Country Knowledge w/ Erica Haims06/27/2018
    51:00
  4. 12.
    TWM 110: How an International Trade Consultant Can Help You Grow Your Business w/ Darlene Duggan06/13/2018
    29:05
  5. 13.
    TWM 109: Catering to Local Needs in the Global Hospitality Industry w/ Sonia Zamborsky06/06/2018
    35:00
  6. 14.
    TWM 108: Top Tips for SMEs Looking to Expand Into Foreign Markets w/ Corrie Germin05/30/2018
    25:00
  7. 15.
    TWM 107: How to Prepare Your Medium-Sized Business for International Expansion w/ Sophie Lechner05/24/2018
    33:55
  8. 16.
    TWM 106: LATAM Ad Spending and Marketing Trends for 2018 and Beyond w/ Matteo Ceurvels05/17/2018
    26:54
  9. 17.
    TWM 105: Using Automated Intelligence in Global Content Marketing w/ Bruno Herrmann05/02/2018
    43:15
  10. 18.
    TWM 104: What You Need to Know about Global Digital Usage in 2018 w/ Simon Kemp04/25/2018
    43:25
  11. 19.
    TWM 103: Shining a Spotlight on Innovation in Global Content Localization w/ Dave Ruane04/18/2018
    40:25
  12. 20.
    TWM 102: How SMEs Are Going Global Faster Than Ever Before w/ Laurel Delaney04/11/2018
    37:25
  13. 21.
    TWM 101: Deep Dive Into Multilingual Web Design and International SEO w/ Florian Auckenthaler04/04/2018
    56:20
  14. 22.
    TWM 100: Using the Power of Collaboration to Go Global w/ Tanya Sapty03/28/2018
    28:42
  15. 23.
    TWM 099: The Four Key Steps of Successful Global Marketing w/ Alicia Camacho03/21/2018
    31:10
  16. 24.
    TWM 098: How Even Small Businesses Can Grow Internationally w/ Nina Gibbs03/14/2018
    36:55
  17. 25.
    TWM 097: Making Sure Your Digital Products Are Global-Ready w/ Yuka Ghesquière Nakasone03/08/2018
    41:40
  18. 26.
    TWM 096: Protecting Your Brand’s Value Across Borders w/ Richard Brooks03/01/2018
    43:34
  19. 27.
    TWM 095: Applying Consumer Neuroscience to Global Marketing w/ Dr. Michael E. Smith02/21/2018
    43:43
  20. 28.
    TWM 094: How Vistaprint Markets to Small Businesses Globally w/ Leona Frank02/15/2018
    34:21
  21. 29.
    TWM 093: Why Google Still Relies on High-Quality Human Translation w/ Max Lobanov02/07/2018
    28:50
  22. 30.
    TWM 092: Marketing to Your Global Customers’ Passions w/ John Ounpuu01/31/2018
    35:02
  23. 31.
    TWM 091: Growth Hacking on a Global Scale Through Influencer Marketing w/ Brendan Kane01/24/2018
    36:45
  24. 32.
    TWM 090: How SMEs Can Serve Global Customers From Day One w/ Wolfgang Allisat01/17/2018
    30:05
  25. 33.
    TWM 089: The Secret Sauce of a Great Translation Provider w/ Gabriel Fairman01/11/2018
    40:18
  26. 34.
    TWM 088: Why Growing a Global Brand Has Never Been Easier w/ Nitish Singh12/21/2017
    1:02:23
  27. 35.
    TWM 087: Winning Over Italian Customers Through Creative Localization w/ Diego Cresceri12/13/2017
    41:13
  28. 36.
    TWM 086: The Power of Emotion and Archetypal Stories in Global Marketing w/ Fritz Grutzner12/07/2017
    31:27
  29. 37.
    TWM 085: How to Plan for Global Growth from the Get-Go w/ Talia Baruch11/30/2017
    59:45
  30. 38.
    TWM 084: Growing the Special Olympics Movement Around the World w/ Kirsten Suto Seckler11/23/2017
    34:10
  31. 39.
    TWM 083: The Latest in LATAM Digital Usage and Marketing w/ Matteo Ceurvels11/15/2017
    47:45
  32. 40.
    TWM 082: A Deep Dive into Audio and Video Localization w/ Constantino de Miguel11/09/2017
    54:00
  33. 41.
    TWM 081: Why Salesforce Invests in Local Content for Global Success w/ Lahcene Guerrouj11/02/2017
    48:05
  34. 42.
    TWM 080: How LinkedIn Grows and Serves Its Worldwide User Base w/ Nani Ratnawati10/26/2017
    32:42
  35. 43.
    TWM 079: Going Global from the Start with Automated Cloud Solutions w/ Ivan Smolnikov10/19/2017
    36:52
  36. 44.
    TWM 078: Making It Big in the Global Gaming Industry w/ Miguel Sepulveda10/12/2017
    44:25
  37. 45.
    TWM 077: Translating Your Message for Slovenia and the Western Balkans w/ Gregor Rosulnik10/05/2017
    30:40
  38. 46.
    TWM 076: How to Pick the Right Translation and Localization Vendor w/ Jessica Rathke09/27/2017
    46:27
  39. 47.
    TWM 075: Keep Calm, Become Multilingual and Go Global w/ Christiane Bark09/21/2017
    31:45
  40. 48.
    TWM 074: Breaking Down Language Barriers in Business and Beyond w/ Lori Thicke09/13/2017
    33:18
  41. 49.
    TWM 073: Using the Right Tools for an Agile Global Content Strategy w/ Patrick Kelly08/09/2017
    37:35
  42. 50.
    TWM 072: Forging a Path to Global Nonprofit Status w/ Allison McDougall08/02/2017
    30:25
  43. 51.
    TWM 071: What Western Brands Need to Know About Marketing in China w/ Josh Steimle07/26/2017
    35:20
  44. 52.
    TWM 070: Trends and Opportunities in Poland’s Online Market w/ Dorota Pawlak07/19/2017
    28:45
  45. 53.
    TWM 069: Talking to Your Global Customers in Their Own Language w/ Michael Ridgway07/13/2017
    38:35
  46. 54.
    TWM 068: How to Bridge Cultural Differences in International Business w/ Lanie Denslow07/05/2017
    41:36
  47. 55.
    TWM 067: Building a Global Brand Through Social Media Savvy w/ Shama Hyder06/28/2017
    22:19
  48. 56.
    TWM 066: How to Expand into India’s Booming Online Market w/ Bindu Balakrishnan06/21/2017
    44:43
  49. 57.
    TWM 065: How to Position Yourself in Today’s Japanese Market w/ Tim Romero06/14/2017
    33:00
  50. 58.
    TMW 064: Smart Branding Strategies for Singapore and Southeast Asia w/ Catherine Chai06/07/2017
    26:25
  51. 59.
    TWM 063: Localizing Your Creative Marketing Copy for Foreign Customers w/ Andrea Barp05/31/2017
    30:37
  52. 60.
    TWM 062: Why It Pays to Hire the Right Experts When You’re Going Global w/ Jamie Glass05/24/2017
    38:15
  53. 61.
    TWM 061: How to Succeed in Japan's Ecommerce Market w/ Kohei Kurihara05/17/2017
    23:00
  54. 62.
    TWM 060: The Global Potential of Today's Tech Companies w/ Kris Bondi05/10/2017
    35:31
  55. 63.
    TWM 059: Why Successful Brands Invest in Web Globalization w/ John Yunker05/03/2017
    31:32
  56. 64.
    TWM 058: How to Customize Your Marketing Style for Different Cultures w/ Andy Molinsky04/26/2017
    30:37
  57. 65.
    TWM 057: How Western Brands Can Succeed in South Korea w/ Don Southerton04/19/2017
    25:45
  58. 66.
    TWM 056: How to Bloom and Grow with Specialized Translation Services w/ Ana Lourenço04/13/2017
    26:23
  59. 67.
    TWM 055: Getting into Exports, Supply Chains and International Logistics w/ Emiliano Introcaso04/05/2017
    33:35
  60. 68.
    TWM 054: Real-Time Social Marketing for Today’s Global Mobile Culture w/ Chris Kubbernus03/29/2017
    24:25
  61. 69.
    TWM 053: Going Global with Subscription-Based Software as a Service (SaaS) w/ Ola Persson03/22/2017
    28:15
  62. 70.
    TWM 052: Choosing the Right Web Developer for Your Multilingual Site w/ Shannon Smith03/15/2017
    35:16
  63. 71.
    TWM 051: How to Build a Global Brand Presence as a Nonprofit w/ Patrick Nunes03/08/2017
    45:05
  64. 72.
    TWM 050: How Your Brand Name Can Help You Go Global (or Not) w/ Kirill Soloviev03/02/2017
    27:47
  65. 73.
    TWM 049: Connecting the Localization and Global Marketing Communities w/ Ulrich Henes02/23/2017
    36:21
  66. 74.
    TWM 048: What You Need to Know About Global Digital Usage in 2017 w/ Simon Kemp02/15/2017
    35:36
  67. 75.
    TWM 047: From Zero to Global in Less Than a Year w/ TWMPodcast02/08/2017
    16:00
  68. 76.
    TWM 046: Leveraging the Cloud for Agile Content Localization w/ Calvin Scharffs02/02/2017
    41:00
  69. 77.
    TWM 045: Making Sure Your Business Is FITT for International Trade w/ Pamela Hyatt01/26/2017
    26:35
  70. 78.
    TWM 044: Localizing Your Brand for Latin American Customers w/ Fabiano Cid01/19/2017
    46:14
  71. 79.
    TWM 043: How to Think Global One Tech-Savvy Step at a Time w/ Michele Smith01/11/2017
    37:05
  72. 80.
    TWM 042: Why Global Brands Need Consistent Messaging w/ Mike Colombo01/05/2017
    32:10
  73. 81.
    TWM 041: Understanding Japan’s Unique Social Media Landscape w/ Neal Schaffer12/21/2016
    37:53
  74. 82.
    TWM 040: What Foreign Brands Need to Know About Marketing in Canada w/ Kathrin Bussmann12/15/2016
    33:00
  75. 83.
    TWM 039: Choosing the Right Tone for Your International Audience w/ Gary Muddyman12/07/2016
    34:00
  76. 84.
    TWM 038: The Agility Advantage of SMEs in Today’s Global Market w/ Lucie Newcomb11/30/2016
    37:12
  77. 85.
    TWM 037: The Rise of Influencer Marketing in Global Campaigns w/ Elliot Polak11/23/2016
    42:05
  78. 86.
    TWM 036: Translating Your Content for a Greek-Speaking Market w/ Catherine Christaki11/17/2016
    42:02
  79. 87.
    TWM 035: The Global Success of Women in Localization w/ Eva Klaudinyova, Silvia Avary-Silveira & Anna Schlegel11/09/2016
    32:40
  80. 88.
    TWM 034: Why China Is at the Forefront of Digital Transformation w/ Kevin Gentle11/02/2016
    41:30
  81. 89.
    TWM 033: How Crowdsourcing Can Play a Role in Localization w/ Alexia Ohannessian - Part 210/26/2016
    17:35
  82. 90.
    TWM 032: Tropicalizing Your Business for the Brazilian Market w/ Alexia Ohannessian10/19/2016
    40:29
  83. 91.
    TWM 031: Speaking Your Customers’ Language Through Agile Translation w/ Kathleen Bostick10/12/2016
    25:00
  84. 92.
    TWM 030: Meet Your Friendly Localization Experts at LocWorld w/ Donna Parrish10/05/2016
    26:30
  85. 93.
    TWM 029: How to Connect with South Korean Consumers w/ Bobby McGill09/28/2016
    27:45
  86. 94.
    TWM 028: What to Look for in a Language Services Provider w/ Florian Faes09/21/2016
    29:05
  87. 95.
    TWM 027: India’s Diverse and Evolving Consumer Market w/ Vijayalaxmi Hegde09/14/2016
    42:35
  88. 96.
    TWM 026: What it Takes to Build a Truly Global Business w/ Anna Schlegel09/07/2016
    23:30
  89. 97.
    TWM 025: National Pride, Creativity and the French Language of Quebec w/ Patrick Pierra08/31/2016
    34:30
  90. 98.
    TWM 024: Marketing Italian Coffee Culture to the World w/ Simona Colombo08/24/2016
    38:16
  91. 99.
    TWM 023: Diversity and Democratic Values in Nordic Europe w/ Anne-Marie Colliander Lind08/17/2016
    35:40
  92. 100.
    TWM 022: Why Marketing in Asia Is All About Cultural Intelligence w/ Simon Kemp08/10/2016
    43:55
  93. 101.
    TWM 021: Why Even the Biggest Global Brands Need to Think Local w/ Paula Shannon08/03/2016
    36:02
  94. 102.
    TWM 020: Understanding China’s New Consumer Culture w/ Jerry Clode07/27/2016
    39:57
  95. 103.
    TWM 019: Building Multinational Businesses Through Partnerships w/ Sara Haq07/20/2016
    41:25
  96. 104.
    TWM 018: The Keys to Effective Global Content Marketing w/ Pam Didner07/13/2016
    32:00
  97. 105.
    TWM 017: Cultural Diversity and Societal Changes in Latin America w/ Gabriela Castro-Fontoura07/06/2016
    31:55
  98. 106.
    TWM 016: Exploring Current Trends in Global Digital Usage w/ Jason Mander06/29/2016
    31:02
  99. 107.
    TWM 015: The Secret of Success in International Expansion w/ Doris Nagel06/22/2016
    29:45
  100. 108.
    TWM 014: How to Know if You're Ready to Do International Business w/ Doug Taylor06/15/2016
    36:47
  101. 109.
    TWM 013: Finding Golden Opportunities in Underserved Markets w/ Jacob Stempniewicz06/08/2016
    35:43
  102. 110.
    TWM 012: Marketing Translation for a German Audience w/ Marion Rhodes06/01/2016
    35:29
  103. 111.
    TWM 011: Translating Your Message for the Swedish Market w/ Tess Whitty05/26/2016
    28:42
  104. 112.
    TWM 010: How Simplicity Spells Success in the Age of Digital Globalization w/ Bruno Herrmann05/17/2016
    35:25
  105. 113.
    TWM 009: Measuring the ROI of Your Multilingual Content w/ Kirill Soloviev05/17/2016
    33:26
  106. 114.
    TWM 008: A Deep Dive into Latin American Markets w/ Miryam Lazarte05/17/2016
    34:33
  107. 115.
    TWM 007: Mastering Cross-Cultural Communication w/ Christian Hoeferle05/17/2016
    39:53
  108. 116.
    TWM 006: Why WeChat Is the #1 Social Network in China w/ Michael Michelini05/17/2016
    37:27
  109. 117.
    TWM 005: Finding Success in China's Gigantic Mobile App Market w/ Shlomo Freund05/17/2016
    29:47
  110. 118.
    TWM 004: How Ecommerce is Helping Fashion Brands Go Global w/ Luna Vega05/17/2016
    32:37
  111. 119.
    TWM 003: Getting to Know and Value Your Foreign Customers w/ Trajan King05/17/2016
    33:52
  112. 120.
    TWM 002: The Power of Translation, Localization and Transcreation w/ Renato Beninatto05/17/2016
    35:37
  113. 121.
    TWM 001: How to Become an International Entrepreneur w/ Becky DeStigter05/17/2016
    42:21
  114. 122.
    TWM 000: Welcome to The Worldly Marketer Podcast w/ Kathrin Bussmann05/17/2016
    14:36

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