Shifting The Narrative

Enviral

Climate change narratives are everywhere! But what's the deal with it?

Shifting the Narrative is a podcast by Enviral exploring the good and bad of climate communications, we'll be releasing daily episodes throughout COP26 in Glasgow featuring friends and special guests. We'll explore the good and bad things that come with brands putting social and environmental messages at the heart of their campaigns. 

Shifting The Narrative...Coming Soon
Trailer 1 min 35 sec

All Episodes

In this particularly impactful episode, we speak candidly with Steff McDermott from Unite for Climate Action about the lack of progressiveness at COP26, and more widely in brands and organisations. Covering the power of the global south, inherent biases and tokenism, breaking the historical cycles of behaviour through education, we're reminded that you can't grow in your comfort zone.  You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.

Nov 18

23 min 54 sec

We headed over to the Route One Glasgow store which has been closed over the last couple of weeks whilst Danny Aubrey, organiser of For COP's Sake and co-founder of Re:Ply Skateboards, has hosted an art installation showcasing the world's skateboarding community through the medium of art and environmentalism. The display consists of custom-designed skateboards which are being auctioned off at the end of COP26 to benefit The Environmental Justice Foundation. We're big believers of using different forms of communications to amplifying messages to the world, especially when they engage subcultures. We really enjoyed recording this one! You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.

Nov 12

23 min 6 sec

Joss catches up with sustainability pioneer Emma Askew, founder of Earth Minutes and closely involved with the She Changes Climate events. We talk through how tech can support sustainable education, and the importance of women and non-binary in shaping the conversation. By shifting the narrative, and putting those most affected by climate change into leadership is a vital tool in making effective decisions for the planet. You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here. Links: https://www.earthminutes.co.uk/ https://www.shechangesclimate.org/

Nov 11

15 min 58 sec

We hear from a huge range of voices using a range of communications. Using card games to placards and even song there is an enormous amount of inspiration for organisations coming from the grassroots for their campaigns. By speaking to those who are most committed to the climate mission we learnt a huge amount, about how to communicate the issues we face. You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.

Nov 8

13 min 4 sec

In this episode we're lucky enough to speak with two interpreters with Unite For Climate and hear how COP26 has been the most exclusive yet, and how at this vital point for humanity, we are excluding some of those from the global south who are already living through the effects of the climate crisis. A lesson for all organisations on how to be inclusive and learn from all those involved in issues that affect the planet.  You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.

Nov 6

11 min 43 sec

Joss is in the middle of the Youth Strike for Climate, led by Greta Thunberg. We pass the mic to those on the frontline of climate action and explore the communications on display before chatting with Elliot Coad of Ecologi who are offsetting significant huge amounts of our carbon emissions. You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.

Nov 6

15 min 5 sec

In this episode we catch up at COP26 with Lauren MacCallum from Protect Our Winters. Fresh from her appearance on A Seat At The Table, Lauren speaks about how brands can embrace activism properly, as well as how we can secure a just transition from oil and gas.  Find POW's Divest the Dirt campaign here Listen in for Joss' key takeaways about greenwash and the role of NGOs in communicating the climate crisis. You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.

Nov 4

15 min 10 sec

COP26 is the biggest campaign opportunity of the year for purpose-driven brands, with all eyes on Glasgow, what are brands doing to take advantage of the conference? In this episode we unpack some memorable activations online, and in person.  Links Good Energy - It’s not just leaders who can change the world Stride Treglown - Sinking House Sky - This is Home Good Energy - Delabole Wind Turbine Projection Hitachi - World first zero carbon powered film Co-op - Co-oP26 You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.

Nov 3

14 min 13 sec

On the first day proper of COP26 we visit the Green Zone where exhibitors such as Formula E team, Envision Racing are displaying. We speak with Dan Matson, Head of Marketing and Communications at Envision Racing, as well as Dom Granger, Photographer about the comms and visuals on display in the zone. You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.

Nov 2

14 min 8 sec

In this episode Joss Ford, founder of Enviral, heads out onto the streets of Glasgow just as final preparations are begin made for the start of COP26. With climate change high on everyone’s agenda, all eyes are on the city and brands are jostling for attention, and space, throughout the city and online. In this first episode, we dissect what is, and isn’t hitting the spot, and share some of our favourite examples of climate and purpose narratives we’ve seen so far at COP26. You can follow Joss on LinkedIn for updates from COP26 and more about the work Enviral is doing here.

Nov 1

17 min 22 sec

Climate change narratives are everywhere! But what's the deal with it? This is a brand new podcast brought to you by Enviral. We'll be exploring the good and bad of climate communications and we'll be releasing daily episodes throughout COP26 in Glasgow featuring friends and special guests. We'll explore the good and bad things that come with brands putting social and environmental messages at the heart of their campaigns. 

Oct 28

1 min 35 sec