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Making the Brand | Marketing with a Pop Culture Twist

By Brianne Fleming

If you look hard enough, there are marketing lessons everywhere in pop culture. From music, to TV, sports, and movies, brands can identify ways to appeal to their audiences by understanding more about what they love -- what's popular in culture. If musicians, athletes, and actors can build loyal followings, brands can follow suit. Join your podcast host, Brianne Fleming, to chat about pop culture trends (past and present!) that will inform your marketing strategy and help you build your own audience of adoring fans.

  1. 1.
    What the Spice Girls Teach Us About Brand Purpose01/18/2021
    7:48
  2. 2.
    The Marketing Wizardry of Harry Potter w/ Jake Zachariah01/10/2021
    58:19
  3. 3.
    Peloton's Pop Culture Brilliance w/ Christina Garnett & Adam Pierno12/31/2020
    1:18:38
  4. 4.
    How to Be a Content Superhero: Inspiration from Comics w/ Jon-Stephen Stansel12/21/2020
    47:58
  5. 5.
    How Social Media Shapes an Athlete's Influence w/ Anthony Yepez12/14/2020
    38:37
  6. 6.
    Why ‘Ava Dean Beauty’ by AJ McLean is Marketing Gold12/08/2020
    10:05
  7. 7.
    How Harry Styles Stans Do His Marketing for Him w/ Kelsey Anderson11/09/2020
    39:35
  8. 8.
    The Fresh Prince of Bel-Air on Brand Storytelling11/03/2020
    8:15
  1. 9.
    The Gaming Community: Past, Present, & Future w/ Joechuck Norris10/12/2020
    44:06
  2. 10.
    TRL's Magic Formula for Raving Fans09/24/2020
    8:01
  3. 11.
    A Brand That Pops! Marketing Inspiration from Dr. Pimple Popper w/ Andrew Stallings08/31/2020
    1:05:09
  4. 12.
    Learn New Vocabulary Words with Mariah Carey08/24/2020
    14:23
  5. 13.
    The Problem with the MTV Video Music Awards08/17/2020
    7:59
  6. 14.
    Pop-Up Video’s Lesson for Content Creators08/10/2020
    10:58
  7. 15.
    Whatever! Your Personal Brand Doesn't Need a Makeover w/ Julia Chesky08/03/2020
    1:09:15
  8. 16.
    '80s Life: Marketing and Business Lessons from the Raddest Decade w/ Chris Clews07/24/2020
    54:21
  9. 17.
    How Pro Wrestlers Flex their Branding Muscles w/ Dustin Stout07/12/2020
    40:25
  10. 18.
    Marketers, Put Your Brand Voice on Autotune06/30/2020
    7:14
  11. 19.
    Confessions of a Shopaholic: Marketing Takeaways from Sneakerhead Culture w/ Azad Yakatally06/16/2020
    39:23
  12. 20.
    How to Tell Your Story – Inspired by Black Musicians Who are Part of Mine06/08/2020
    10:02
  13. 21.
    Is Michael Jordan the Meme King? w/ Jared Gaon06/02/2020
    22:06
  14. 22.
    Beyoncé's Loyal Tribe and Unbreakable Brand w/ Kimberly Gordon05/25/2020
    45:16
  15. 23.
    This Storytelling Strategy Explains Why "All Too Well" is Taylor Swift's Best Song05/14/2020
    12:49
  16. 24.
    Songwriting & Brand Storytelling: What Marketers Can Learn from NBC's Songland05/07/2020
    53:04
  17. 25.
    Celebrity Fashion Statements that are Part of Their Brand Identity04/23/2020
    9:32
  18. 26.
    OMG! Janice from Friends is a Personal Branding Muse 04/16/2020
    7:48
  19. 27.
    How Boy Meets World Will Help Your Brand Stay On-Message04/01/2020
    37:43
  20. 28.
    Jessica Simpson's Brilliant Tips to Build Your Online Presence03/19/2020
    11:48
  21. 29.
    Aviation Gin's Pop Culture Mastery w/ Adrian Molina & Dr. Karen Freberg03/14/2020
    1:04:39
  22. 30.
    6 Reasons to Leverage Pop Culture in Your Marketing02/29/2020
    14:22
  23. 31.
    6 Steps to Create Brand Superfans 02/05/2020
    9:36
  24. 32.
    Just Dance: What Makes TikTok Tick01/17/2020
    11:03
  25. 33.
    Every Social Media Platform Explained as a Friends Character01/10/2020
    14:10
  26. 34.
    This Christmas Card Trend Can Help Your Marketing12/24/2019
    12:31
  27. 35.
    Why Instagram Boomerangs are the Worst12/22/2019
    9:38
  28. 36.
    The Small Business Instagram Lesson Inspired by You've Got Mail12/18/2019
    12:32
  29. 37.
    How to Market Yourself Like Elle Woods11/06/2019
    7:30
  30. 38.
    The Science Behind Red Bottom Shoes 10/30/2019
    7:35
  31. 39.
    What Bloggers Can Learn from Carrie Bradshaw10/15/2019
    32:07
  32. 40.
    DWTS & Your Personal Brand10/11/2019
    12:44
  33. 41.
    Pumpkin Spice Up Your Life10/06/2019
    12:44
  34. 42.
    NBC's This Is Us & Storytelling10/03/2019
    7:53
  35. 43.
    This BSB Song is Actually About Marketing10/02/2019
    4:59
  36. 44.
    Phoebe Buffay Says You Need an Email List10/01/2019
    11:58
  37. 45.
    Brands Are Taking DNA Tests Thanks to Lizzo10/01/2019
    9:52
  38. 46.
    Introduction: Meet Brianne + What to Expect on the Show! 10/01/2019
    5:00

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