What Students Want

By Andreas Marinopoulos

This podcast is an exploration of what students, young and old, are really looking for. Why do we learn avidly in some environments but are bored in others? What is an immersive learning experience and how do we generate more of them, for our children, our colleagues and ourselves? Learning science has many secrets that are very useful to unlock. As the world

  1. 1.
    1. Why schools need a value proposition, with Grant Lichtman
    38:36
  2. 2.
    2. Selling The Invisible in school marketing
    41:07
  3. 3.
    3. What 800 enrollments per year will teach you
    34:20
  4. 4.
    4. Serendipity and Diversity in Marketing, with Joshua Wittman
    1:05:44
  5. 5.
    5. Design Fundamentals for Schools, with Laura Elizabeth
    54:05
  6. 6.
    6. Merging Data with Word-of-Mouth Marketing, with Bill Diskin
    48:56
  7. 7.
    7. Walking Through the Parents' Journey with Chantelle Zakariasen
    43:02
  8. 8.
    8. A Unique Instructional Method is the Best Marketing, with Shelli Kurth.
    39:19
  1. 9.
    9. We get hired as Marketing Directors for an imaginary school with Scott Allenby
    46:15
  2. 10.
    10. Musings After Visiting 20 Schools in the Great State of Texas
    32:25
  3. 11.
    11. The 6 Steps to Branding Your School, with Jennie Winton
    40:04
  4. 12.
    12. Game-like Learning To Grow Your School with Ryan Schaaf
    31:49
  5. 13.
    13. Every school should become a media school, with Don Wettrick
    31:21
  6. 14.
    14. Improving Parent Engagement Using the Dual Capacity Framework, with Tim Mains
    40:03
  7. 15.
    #AskEnrollhand - “How do we overcome the perception that the area is bad?”
    5:50
  8. 16.
    15. Moving From Courses to Networks, with Tom Vander Ark
    32:34
  9. 17.
    16. All About Admissions, with Angelo Lambroschino
    39:10
  10. 18.
    #AskEnrollhand Episode - “I moved the school to a larger location, how do I get the word out now that I have relocated?”
    4:36
  11. 19.
    17. Pushing schools to the end of the creative cliff, with Miles Latham
    52:39
  12. 20.
    #AskEnrollhand Episode - “Can a school do marketing successfully with stock photos?”
    5:00
  13. 21.
    18. Injecting Technology Into Your Value Proposition, with Justin Medved
    36:31
  14. 22.
    #AskEnrollhand - “Does marketing work for schools in an area where population is decreasing?”
    6:33
  15. 23.
    19. Revealing Stealth Applicants through Inquiry Magnets, with Brendan Schneider
    41:32
  16. 24.
    20. Admissions and Marketing: A Successful Marriage, with Stephen Ostendorff
    37:40
  17. 25.
    21. Change Happens Slowly, Right Up Until It Happens Quickly, with Ted Dintersmith
    35:20
  18. 26.
    22. Strategic Insights, with John McLaughlin
    37:34
  19. 27.
    #AskEnrollhand - “When should we use a landing page instead of our website, for our campaigns?”
    7:00
  20. 28.
    #AskEnrollhand - “Should we run ads on Facebook if we have negative reviews there?”
    4:51
  21. 29.
    #AskEnrollhand - “What else can we use to measure our website traffic apart from Google Analytics?”
    3:24
  22. 30.
    23. Technology in Education: A Balancing Act, with Michael Soskil
    38:21
  23. 31.
    #AskEnrollhand - “How often do we need to redesign our school website?”
    5:25
  24. 32.
    24. Change Your DNA to Grow Your School, with Patrick Basset
    51:15
  25. 33.
    25. How Cordell Carter Raised $3M in Philanthropic Funding
    33:08
  26. 34.
    26. Design Thinking: Creating the Future, with Joe Erpelding
    31:34
  27. 35.
    #AskEnrollhand - “Is texting a good method for connecting with prospective parents?”
    4:33
  28. 36.
    27. Patterns That Emerge After 1K School Visits, with Anthony Kim
    37:06
  29. 37.
    28. K12 Foundation Officers as Connectors with Jackie Coleman
    35:33
  30. 38.
    29. Maker-Centered Learning Grows Your School, with Jim Tiffin
    34:06
  31. 39.
    30. Authentic School Brands, with John LaPerch
    30:49
  32. 40.
    31. Connecting 1 Million Students by Next Year, with Erick Roa
    33:08
  33. 41.
    32. Catching the Wave of Education’s Future, with Catherine Fraise
    36:43
  34. 42.
    33. The Good, The Bad, and The Ugly of Funding Charter Schools, with Terry Ryan
    48:37
  35. 43.
    34. Have You Heard of Sora Schools?, with Indra Sofian
    40:16
  36. 44.
    35. Beyond the Warm, Fuzzy Feeling of Philanthropy, with Mandy Pearce
    28:33
  37. 45.
    36. Creating a Culture of Innovation, with Keara Mascarenaz
    30:51
  38. 46.
    37. The Wild, Wild West of School Marketing, with Caylee Migliorini
    35:23
  39. 47.
    38. Launching 80 Schools in 8 Months, with Kelly Smith
    43:29
  40. 48.
    39. How We Explain it Really Matters, with Liz Willen
    30:09
  41. 49.
    40. Find a School Design and Replicate It, with Ted Fujimoto
    1:00:09
  42. 50.
    41. Positioning an Internship as an Actual Job Changes the Game, with Conor Heaton
    30:59

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