The Quiz Makers
By Mike Hawkins and Boris Pfeiffer
Want to learn how quizzes can help you grow your business? Quizzes grab your visitors' attention - turning passive browsers into active participants. Beyond engagement, quizzes are a proven lead generation magnet, with opt-in rates of up to 40%. That's up to 20X the online average - boom! You'll hear from quiz experts Boris and Mike (cofounders of the quiz maker Riddle.com) - and discover what works with quizzes, what doesn't, and how you can quickly get started using quizzes in your own marketing. We mix chats with other quiz marketers with stories about launching a quiz making start up - sharing tales of both our successes and failures since our site's launch in 2014.