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The Marketer's Journey

By Uberflip

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey. Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

  1. 1.
    Marketer's Journey: Why Executive Alignment Drives Growth w/ Latane Conant12/10/2019
    32:12
  2. 2.
    Marketer's Journey: Making It to the Top: Becoming the Head of Marketing w/ James Winter12/3/2019
    29:32
  3. 3.
    Marketer's Journey: Why Marketers Make Great Project Managers w/ Christina Bottis11/11/2019
    35:32
  4. 4.
    Marketer's Journey: Brand Experience is an Inside Out Job w/ Julie Springer11/11/2019
    34:09
  5. 5.
    Marketer's Journey: Why Empathy Is a Key Leadership Strategy for a CMO w/ Maria Pergolino11/11/2019
    37:15
  6. 6.
    TRAILER: Marketer's Journey: Why You Should Listen to This Podcast11/11/2019
    4:48
  7. 7.
    CONEX S12: What Marketers Can Learn from the Evolution of Podcasts8/26/2019
    43:17
  8. 8.
    CONEX S12: An Expert's Guide to Successful Marketing Personalization8/19/2019
    31:14
  1. 9.
    CONEX S12: Is Your Brand Thinking About Positioning the Right Way?8/12/2019
    42:37
  2. 10.
    CONEX S12: What Podcasting Pros Want from Their Podcasts8/5/2019
    29:42
  3. 11.
    CONEX S12: Why You're Probably Approaching Experience All Wrong7/29/2019
    29:15
  4. 12.
    CONEX S12: Yes, SEO Strategy Still Matters for Marketers7/22/2019
    25:57
  5. 13.
    CONEX S12: What the Rise of Account-Based Marketing Means for Your Team7/15/2019
    27:19
  6. 14.
    CONEX S11: How to Create Meaningful Organizational Change7/8/2019
    32:08
  7. 15.
    CONEX S11: Brand Building Lessons from the World of Craft Beer7/1/2019
    26:39
  8. 16.
    CONEX S11: Where to Start When Building Your Content Marketing Strategy6/24/2019
    39:56
  9. 17.
    CONEX S11: Is Your Brand Guilty of These Annoying Marketing Tactics?6/17/2019
    33:17
  10. 18.
    CONEX S11: Brace Yourself for the Marketing Rebellion6/10/2019
    36:20
  11. 19.
    CONEX S11: How Mission-Based Marketing Activates Your Audience6/3/2019
    30:35
  12. 20.
    CONEX S11: Is Your Business Telling the Wrong Brand Story?5/27/2019
    31:53
  13. 21.
    CONEX S11: Why Smart Marketers Are Embracing Experiential Content5/20/2019
    32:42
  14. 22.
    CONEX S11: How Friction Is Killing Your Marketing Success5/13/2019
    32:24
  15. 23.
    CONEX S11: What We Love (and Hate) in Event Marketing5/6/2019
    29:46
  16. 24.
    CONEX S11: The Right Way to Use Humor in Content Marketing4/29/2019
    35:19
  17. 25.
    CONEX S11: How to Craft the Perfect About Us Page4/22/2019
    30:35
  18. 26.
    CONEX S11: What Makes (and Spoils) Great Content Writing4/15/2019
    40:42
  19. 27.
    CONEX S11: Why It's Time for Marketers to Stop 'Hacking' Content4/8/2019
    34:27
  20. 28.
    CONEX S11: Why It's Time to Unite Your Content Strategy and SEO4/1/2019
    32:31
  21. 29.
    CONEX S11: How Logging Off Makes You a More Productive Content Marketer3/25/2019
    29:20
  22. 30.
    CONEX S11: How to Be Helpful and Trustworthy in Voice Search3/18/2019
    33:29
  23. 31.
    CONEX S11: Why Your Business Must Have a Documented Content Strategy3/11/2019
    38:31
  24. 32.
    CONEX S11: Why Randy Frisch Says ‘F#ck Content Marketing’3/4/2019
    36:36
  25. 33.
    CONEX S11: Why Content for Events Is All About Curation2/25/2019
    32:03
  26. 34.
    CONEX S10: How to Manage Earned Media When the Lines Are Blurring2/18/2019
    32:40
  27. 35.
    CONEX S10: Why Local Search Is About More Than Showing Up2/11/2019
    27:06
  28. 36.
    CONEX S10: Why Emotion Is Key in Experiential Marketing2/4/2019
    28:07
  29. 37.
    CONEX S10: Where These Top Ten Marketing Trends Are Heading in 20191/28/2019
    31:54
  30. 38.
    CONEX S10: How to Build a Real-Time Content Strategy1/21/2019
    23:55
  31. 39.
    CONEX S10: How Loyola University Creates Authentic Personalized Video Content1/14/2019
    32:57
  32. 40.
    CONEX S10: How to Create Useful Content That Your Customers Want1/7/2019
    20:00
  33. 41.
    CONEX S10: How to Guide the Customer Journey With Content12/31/2018
    27:57
  34. 42.
    CONEX S10: How Transcribing Can Drastically Improve Your Content Strategy12/24/2018
    28:33
  35. 43.
    CONEX S10: How to Identify and Solve Bottlenecks Within Your Business12/17/2018
    31:35
  36. 44.
    CONEX S10: How Webinars Can Bring Sales and Marketing Together12/7/2018
    30:40
  37. 45.
    CONEX S10: How to Solve the Problem of Measuring Content12/3/2018
    33:05
  38. 46.
    CONEX S10: How to Build Attitudinal Personas for Effective Audience Segmentation11/26/2018
    28:51
  39. 47.
    CONEX S10: Why Successful Content Marketing Is Built on Rigorous Content Strategy11/19/2018
    32:17
  40. 48.
    CONEX S10: Randy and Anna’s Content Experience Lightning Round Edition11/12/2018
    27:17
  41. 49.
    CONEX S10: How to Build Connections Through Comedy in Marketing11/5/2018
    34:47
  42. 50.
    CONEX S10: How to Avoid Overbuying Business Technology10/29/2018
    32:07

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